The business tips and information delivered through the SEMA webinar program provides SEMA-member companies and their employees with bite-sized learning sessions that tackle the industry’s hottest topics.

Whether a company wants to focus on developing more effective marketing methods, maximizing its sales opportunities or protecting its intellectual property, the SEMA webinar program has the tips and insight that provide professional guidance specific to the specialty-equipment market.

Here are four most recent webinar sessions that were conducted during the past two months and are currently available as free downloads to SEMA members.

• “If Patton Ran Your Business”—Presented by Tom Shay of Profits+Plus
  
  What do West Point cadets, General George Patton and your business have in common? If you said the book, On War, you likely attended Tom Shay’s three-part workshop at the 2009 SEMA Show. Shay helped participants determine strategies and tactics they can use to make 2010 a winning year, largely based on principles in the influential text cited by both Patton and still taught by West Point instructors. If you couldn’t make Shay’s seminar at the SEMA Show, here's your chance to hear now.
  
  
  
• “Tips for Maximizing Sales and Marketing ROI Within Online Automotive Communities”—Presented by Jason Bauer of VerticalScope and Justin Choi of Cie Studios
  
  Every modern company must know how to utilize Internet resources in order to be competitive. Enthusiasts and general consumers alike use online automotive communities—forums and discussion boards—as their shopping guides for price, quality and convenience. This session provides the inside secrets about how to gain new customers and further build your business and delivers practical tips on how to succeed and what to avoid when dealing with online communities.
  
  
  
• “Patents, Trademarks and Copyrights: Ask the Experts”— Presented by: Stuart Gosswein, SEMA (Moderator); Merritt R. Blakeslee, The Blakeslee Law Firm; Steve Lustig, Dickinson Wright PLLC; Robb Roby, Knobbe Martens Olson & Bear
  
  Learn about developing and protecting your intellectual property (IP) rights for your products and business without the strain of legal jargon. This session featured top attorneys in the specialty-equipment market answering IP questions on issues that impact your company.
  
  
  
• “Basics of Website Design and Content”—Presented by Brian Offenberger of the Aftermarketer Club
  
  This is the fast, reliable and effective way to get your website up-to-speed. The action-packed hour provides a basic-yet-thorough overview behind the fundamentals of good website design and content that produces sales. Through this session you will understand the components of a great website, apply proven techniques to turn website visitors into customers, discover easy ways to add website content, learn how to evaluate website performance and gain the best practices necessary for website results.

Visit www.sema.org/webinars for all of the available topics, presenters and more information.

The business tips and information delivered through the SEMA webinar program provides SEMA-member companies and their employees with bite-sized learning sessions that tackle the industry’s hottest topics.

Whether a company wants to focus on developing more effective marketing methods, maximizing its sales opportunities or protecting its intellectual property, the SEMA webinar program has the tips and insight that provide professional guidance specific to the specialty-equipment market.

Here are four most recent webinar sessions that were conducted during the past two months and are currently available as free downloads to SEMA members.

• “If Patton Ran Your Business”—Presented by Tom Shay of Profits+Plus
  
  What do West Point cadets, General George Patton and your business have in common? If you said the book, On War, you likely attended Tom Shay’s three-part workshop at the 2009 SEMA Show. Shay helped participants determine strategies and tactics they can use to make 2010 a winning year, largely based on principles in the influential text cited by both Patton and still taught by West Point instructors. If you couldn’t make Shay’s seminar at the SEMA Show, here's your chance to hear now.
  
  
  
• “Tips for Maximizing Sales and Marketing ROI Within Online Automotive Communities”—Presented by Jason Bauer of VerticalScope and Justin Choi of Cie Studios
  
  Every modern company must know how to utilize Internet resources in order to be competitive. Enthusiasts and general consumers alike use online automotive communities—forums and discussion boards—as their shopping guides for price, quality and convenience. This session provides the inside secrets about how to gain new customers and further build your business and delivers practical tips on how to succeed and what to avoid when dealing with online communities.
  
  
  
• “Patents, Trademarks and Copyrights: Ask the Experts”— Presented by: Stuart Gosswein, SEMA (Moderator); Merritt R. Blakeslee, The Blakeslee Law Firm; Steve Lustig, Dickinson Wright PLLC; Robb Roby, Knobbe Martens Olson & Bear
  
  Learn about developing and protecting your intellectual property (IP) rights for your products and business without the strain of legal jargon. This session featured top attorneys in the specialty-equipment market answering IP questions on issues that impact your company.
  
  
  
• “Basics of Website Design and Content”—Presented by Brian Offenberger of the Aftermarketer Club
  
  This is the fast, reliable and effective way to get your website up-to-speed. The action-packed hour provides a basic-yet-thorough overview behind the fundamentals of good website design and content that produces sales. Through this session you will understand the components of a great website, apply proven techniques to turn website visitors into customers, discover easy ways to add website content, learn how to evaluate website performance and gain the best practices necessary for website results.

Visit www.sema.org/webinars for all of the available topics, presenters and more information.

The business tips and information delivered through the SEMA webinar program provides SEMA-member companies and their employees with bite-sized learning sessions that tackle the industry’s hottest topics.

Whether a company wants to focus on developing more effective marketing methods, maximizing its sales opportunities or protecting its intellectual property, the SEMA webinar program has the tips and insight that provide professional guidance specific to the specialty-equipment market.

Here are four most recent webinar sessions that were conducted during the past two months and are currently available as free downloads to SEMA members.

• “If Patton Ran Your Business”—Presented by Tom Shay of Profits+Plus
  
  What do West Point cadets, General George Patton and your business have in common? If you said the book, On War, you likely attended Tom Shay’s three-part workshop at the 2009 SEMA Show. Shay helped participants determine strategies and tactics they can use to make 2010 a winning year, largely based on principles in the influential text cited by both Patton and still taught by West Point instructors. If you couldn’t make Shay’s seminar at the SEMA Show, here's your chance to hear now.
  
  
  
• “Tips for Maximizing Sales and Marketing ROI Within Online Automotive Communities”—Presented by Jason Bauer of VerticalScope and Justin Choi of Cie Studios
  
  Every modern company must know how to utilize Internet resources in order to be competitive. Enthusiasts and general consumers alike use online automotive communities—forums and discussion boards—as their shopping guides for price, quality and convenience. This session provides the inside secrets about how to gain new customers and further build your business and delivers practical tips on how to succeed and what to avoid when dealing with online communities.
  
  
  
• “Patents, Trademarks and Copyrights: Ask the Experts”— Presented by: Stuart Gosswein, SEMA (Moderator); Merritt R. Blakeslee, The Blakeslee Law Firm; Steve Lustig, Dickinson Wright PLLC; Robb Roby, Knobbe Martens Olson & Bear
  
  Learn about developing and protecting your intellectual property (IP) rights for your products and business without the strain of legal jargon. This session featured top attorneys in the specialty-equipment market answering IP questions on issues that impact your company.
  
  
  
• “Basics of Website Design and Content”—Presented by Brian Offenberger of the Aftermarketer Club
  
  This is the fast, reliable and effective way to get your website up-to-speed. The action-packed hour provides a basic-yet-thorough overview behind the fundamentals of good website design and content that produces sales. Through this session you will understand the components of a great website, apply proven techniques to turn website visitors into customers, discover easy ways to add website content, learn how to evaluate website performance and gain the best practices necessary for website results.

Visit www.sema.org/webinars for all of the available topics, presenters and more information.

The business tips and information delivered through the SEMA webinar program provides SEMA-member companies and their employees with bite-sized learning sessions that tackle the industry’s hottest topics.

Whether a company wants to focus on developing more effective marketing methods, maximizing its sales opportunities or protecting its intellectual property, the SEMA webinar program has the tips and insight that provide professional guidance specific to the specialty-equipment market.

Here are four most recent webinar sessions that were conducted during the past two months and are currently available as free downloads to SEMA members.

• “If Patton Ran Your Business”—Presented by Tom Shay of Profits+Plus
  
  What do West Point cadets, General George Patton and your business have in common? If you said the book, On War, you likely attended Tom Shay’s three-part workshop at the 2009 SEMA Show. Shay helped participants determine strategies and tactics they can use to make 2010 a winning year, largely based on principles in the influential text cited by both Patton and still taught by West Point instructors. If you couldn’t make Shay’s seminar at the SEMA Show, here's your chance to hear now.
  
  
  
• “Tips for Maximizing Sales and Marketing ROI Within Online Automotive Communities”—Presented by Jason Bauer of VerticalScope and Justin Choi of Cie Studios
  
  Every modern company must know how to utilize Internet resources in order to be competitive. Enthusiasts and general consumers alike use online automotive communities—forums and discussion boards—as their shopping guides for price, quality and convenience. This session provides the inside secrets about how to gain new customers and further build your business and delivers practical tips on how to succeed and what to avoid when dealing with online communities.
  
  
  
• “Patents, Trademarks and Copyrights: Ask the Experts”— Presented by: Stuart Gosswein, SEMA (Moderator); Merritt R. Blakeslee, The Blakeslee Law Firm; Steve Lustig, Dickinson Wright PLLC; Robb Roby, Knobbe Martens Olson & Bear
  
  Learn about developing and protecting your intellectual property (IP) rights for your products and business without the strain of legal jargon. This session featured top attorneys in the specialty-equipment market answering IP questions on issues that impact your company.
  
  
  
• “Basics of Website Design and Content”—Presented by Brian Offenberger of the Aftermarketer Club
  
  This is the fast, reliable and effective way to get your website up-to-speed. The action-packed hour provides a basic-yet-thorough overview behind the fundamentals of good website design and content that produces sales. Through this session you will understand the components of a great website, apply proven techniques to turn website visitors into customers, discover easy ways to add website content, learn how to evaluate website performance and gain the best practices necessary for website results.

Visit www.sema.org/webinars for all of the available topics, presenters and more information.

The business tips and information delivered through the SEMA webinar program provides SEMA-member companies and their employees with bite-sized learning sessions that tackle the industry’s hottest topics.

Whether a company wants to focus on developing more effective marketing methods, maximizing its sales opportunities or protecting its intellectual property, the SEMA webinar program has the tips and insight that provide professional guidance specific to the specialty-equipment market.

Here are four most recent webinar sessions that were conducted during the past two months and are currently available as free downloads to SEMA members.

• “If Patton Ran Your Business”—Presented by Tom Shay of Profits+Plus
  
  What do West Point cadets, General George Patton and your business have in common? If you said the book, On War, you likely attended Tom Shay’s three-part workshop at the 2009 SEMA Show. Shay helped participants determine strategies and tactics they can use to make 2010 a winning year, largely based on principles in the influential text cited by both Patton and still taught by West Point instructors. If you couldn’t make Shay’s seminar at the SEMA Show, here's your chance to hear now.
  
  
  
• “Tips for Maximizing Sales and Marketing ROI Within Online Automotive Communities”—Presented by Jason Bauer of VerticalScope and Justin Choi of Cie Studios
  
  Every modern company must know how to utilize Internet resources in order to be competitive. Enthusiasts and general consumers alike use online automotive communities—forums and discussion boards—as their shopping guides for price, quality and convenience. This session provides the inside secrets about how to gain new customers and further build your business and delivers practical tips on how to succeed and what to avoid when dealing with online communities.
  
  
  
• “Patents, Trademarks and Copyrights: Ask the Experts”— Presented by: Stuart Gosswein, SEMA (Moderator); Merritt R. Blakeslee, The Blakeslee Law Firm; Steve Lustig, Dickinson Wright PLLC; Robb Roby, Knobbe Martens Olson & Bear
  
  Learn about developing and protecting your intellectual property (IP) rights for your products and business without the strain of legal jargon. This session featured top attorneys in the specialty-equipment market answering IP questions on issues that impact your company.
  
  
  
• “Basics of Website Design and Content”—Presented by Brian Offenberger of the Aftermarketer Club
  
  This is the fast, reliable and effective way to get your website up-to-speed. The action-packed hour provides a basic-yet-thorough overview behind the fundamentals of good website design and content that produces sales. Through this session you will understand the components of a great website, apply proven techniques to turn website visitors into customers, discover easy ways to add website content, learn how to evaluate website performance and gain the best practices necessary for website results.

Visit www.sema.org/webinars for all of the available topics, presenters and more information.

The business tips and information delivered through the SEMA webinar program provides SEMA-member companies and their employees with bite-sized learning sessions that tackle the industry’s hottest topics.

Whether a company wants to focus on developing more effective marketing methods, maximizing its sales opportunities or protecting its intellectual property, the SEMA webinar program has the tips and insight that provide professional guidance specific to the specialty-equipment market.

Here are four most recent webinar sessions that were conducted during the past two months and are currently available as free downloads to SEMA members.

• “If Patton Ran Your Business”—Presented by Tom Shay of Profits+Plus
  
  What do West Point cadets, General George Patton and your business have in common? If you said the book, On War, you likely attended Tom Shay’s three-part workshop at the 2009 SEMA Show. Shay helped participants determine strategies and tactics they can use to make 2010 a winning year, largely based on principles in the influential text cited by both Patton and still taught by West Point instructors. If you couldn’t make Shay’s seminar at the SEMA Show, here's your chance to hear now.
  
  
  
• “Tips for Maximizing Sales and Marketing ROI Within Online Automotive Communities”—Presented by Jason Bauer of VerticalScope and Justin Choi of Cie Studios
  
  Every modern company must know how to utilize Internet resources in order to be competitive. Enthusiasts and general consumers alike use online automotive communities—forums and discussion boards—as their shopping guides for price, quality and convenience. This session provides the inside secrets about how to gain new customers and further build your business and delivers practical tips on how to succeed and what to avoid when dealing with online communities.
  
  
  
• “Patents, Trademarks and Copyrights: Ask the Experts”— Presented by: Stuart Gosswein, SEMA (Moderator); Merritt R. Blakeslee, The Blakeslee Law Firm; Steve Lustig, Dickinson Wright PLLC; Robb Roby, Knobbe Martens Olson & Bear
  
  Learn about developing and protecting your intellectual property (IP) rights for your products and business without the strain of legal jargon. This session featured top attorneys in the specialty-equipment market answering IP questions on issues that impact your company.
  
  
  
• “Basics of Website Design and Content”—Presented by Brian Offenberger of the Aftermarketer Club
  
  This is the fast, reliable and effective way to get your website up-to-speed. The action-packed hour provides a basic-yet-thorough overview behind the fundamentals of good website design and content that produces sales. Through this session you will understand the components of a great website, apply proven techniques to turn website visitors into customers, discover easy ways to add website content, learn how to evaluate website performance and gain the best practices necessary for website results.

Visit www.sema.org/webinars for all of the available topics, presenters and more information.

Attention SEMA manufacturer members: Dodge is offering hands-on time with the 2010 Ram HD 2500/3500 at a Measuring Session scheduled January 20 in Auburn Hills, Michigan. The new Ram features a 5.7L V8 and a 6.7L turbodiesel six-cylinder, in addition to a new interior.

Cameras will be permitted at the session, and the deadline to register for attendance is January 15. E-mail name(s), company name, address, phone number and e-mail address to: measuringsession@sema.org.

Questions? Contact Bill Wolf at (909/396-0289, ext. 177) or Kelly Clancy (909/396-0289, ext. 155).

Go Rhino! Products & Big Country Truck Accessories has approximately 25,000 sq. ft. in its 70,000-sq.-ft. Los Angeles facility available for manufacturing, warehouse or distribution uses, with approximately 3,000 sq. ft. of office space. This facility is located in Montebello, California (Los Angeles County) and the possibility of sharing distribution and shipping/logistics with Go Rhino! Products and Big Country Truck Accessories is available. Lease or rent for $.30 sq. ft. For more details, call Ron Storer at 714/257-7389.

Chris Cook has joined the team at the Mobile Enhancement Retailers Association (MERA) as director of industry relations. He will concentrate on fortifying the association and industry by fostering relationships with manufacturers, retailers and other associations. MERA also announced that its past executive director, Barry Vogel, will serve as its new director of member relations, leveraging his experience as an independent retailer to address the issues facing the retail membership.

Meggan Thompson, a graduate of WyoTech - Blairsville, was selected as the winner of the school’s 2009 Dream Award. The award recognizes a graduate who has completed a post-secondary education while overcoming extraordinary challenges. Thompson overcame a life-threatening infection and subsequent surgery to complete WyoTech’s motorsports chassis fabrication program. As a Dream Award winner, Thompson will receive a $2,500 WyoTech scholarship to further pursue her education.

	The two-day auction hosted by Gooding & Co. will include a one-of-a-kind Duesenberg Model J with a Disappearing Top.

The auction house Gooding & Company will host a two-day auction in Scottsdale, Arizona, on Friday and Saturday, January 22 and 23. The auction will feature outstanding European consignments, such as the rare '32 Alfa Romeo 6C 1750 Gran Sport and the '56 Maserati A6G/54 Berlinetta. New cars recently added to the auction include a one-of-a-kind '34 Duesenberg Model J with a Disappearing Top, a 1927 6.5L Bentley Sports Coupe and the Briggs Cunningham and Stirling Moss-driven '59 Costin Lister Jaguar Sports Racer.

Follow off-road star Robby Gordon’s Team Dakar USA H3 as he tackles some of the world’s highest mountains and sand dunes during the 2010 Dakar Rally, January 2–16, through www.toyotires.com/blog. Toyo’s Ramses Perez is riding with Gordon and will shoot video and blog throughout the 5,592-mile journey. Visit the site now for an insider’s look at the preparation and planning as Team Dakar USA readies for Argentina.

Design Engineering Inc. appointed ProRep Marketing as its sales agency of record to represent Design Engineering in the New England states, effective January 1, 2010. ProRep has represented Design Engineering in eastern Canada and upstate New York for a number of years.

Entrepreneur magazine’s Franchise 500 ranked RNR Custom Wheels & Tires No. 1 in the Miscellaneous Auto Products Category. The ranking appears in the magazine’s January 2010 issue. RNR is one of the largest rent-to-own tire and wheel stores nationwide.

	"There is no more 'normal' as the [auto] industry restructures and transforms," says SEMA Vice President of Vehicle Technology John Waraniak.

Because the auto industry is undergoing serious structural changes, SEMA commissioned the highly regarded Center for Automotive Research (CAR) to conduct a groundbreaking multi-phased series of specialty-equipment industry forecasting reports to assist members with technology and business planning.

The three reports feature exclusive insights from forward-looking information on changes in vehicle technology, OEM direction/strategy, government regulatory trends and the consumer mindset.

The reports are useful to the decisions you make today, and the information will increase your understanding and knowledge about vehicle manufacturer plans for technology and economic forecasts that feature the specialty-equipment industry.

To serve as an overview of the information contained in the reports, SEMA News has featured articles highlighting some of the significant findings.

"Death of the Gasoline Engine? Not Just Yet"
The entire paradigm on which many built their existence—the dominance of the internal-combustion engine—appears to be collapsing. Actually, however, the best times for some specialty-equipment companies is yet to come.

"Adapting to Change—Identifying Opportunities for SEMA Members"
The automotive industry landscape is very rocky right now. A rapid sales rebound is not on the horizon, and many companies are going through radical restructuring. A study commissioned by SEMA and conducted by CAR sees opportunity for SEMA members in this environment.

The study is available free of charge to SEMA members. Access Phase I, II and III of the study here. View additional research and reports available through SEMA at www.sema.org/research.

	"There is no more 'normal' as the [auto] industry restructures and transforms," says SEMA Vice President of Vehicle Technology John Waraniak.

Because the auto industry is undergoing serious structural changes, SEMA commissioned the highly regarded Center for Automotive Research (CAR) to conduct a groundbreaking multi-phased series of specialty-equipment industry forecasting reports to assist members with technology and business planning.

The three reports feature exclusive insights from forward-looking information on changes in vehicle technology, OEM direction/strategy, government regulatory trends and the consumer mindset.

The reports are useful to the decisions you make today, and the information will increase your understanding and knowledge about vehicle manufacturer plans for technology and economic forecasts that feature the specialty-equipment industry.

To serve as an overview of the information contained in the reports, SEMA News has featured articles highlighting some of the significant findings.

"Death of the Gasoline Engine? Not Just Yet"
The entire paradigm on which many built their existence—the dominance of the internal-combustion engine—appears to be collapsing. Actually, however, the best times for some specialty-equipment companies is yet to come.

"Adapting to Change—Identifying Opportunities for SEMA Members"
The automotive industry landscape is very rocky right now. A rapid sales rebound is not on the horizon, and many companies are going through radical restructuring. A study commissioned by SEMA and conducted by CAR sees opportunity for SEMA members in this environment.

The study is available free of charge to SEMA members. Access Phase I, II and III of the study here. View additional research and reports available through SEMA at www.sema.org/research.