Mon, 07/25/2011 - 09:36

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)


MPMC Logo
 
Visit MPMC's website.  

Media Trade Conference Exhibitor Registration is Now Open

MPMC-member companies may now register for a chance at one of the 100 available exhibitor suites at the 2012 MPMC Media Trade Conference, which takes place January 24–26, 2012, at the Embassy Suites LAX South Hotel in El Segundo, California. Exhibitor registration remains open until September 2, 2011. MPMC-member manufacturers may register online on the MPMC website.

The MPMC Media Trade Conference is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face, 30-minute meetings. Nowhere else can a manufacturer have the opportunity to meet with automotive journalists from the world over in as many as 42 face-to-face, 30-minute meetings.

Not an MPMC member? Join at www.sema.org/mpmc.

For more information, contact Jim Skelly at SEMA at 909/978-6690 or via e-mail at jimsk@sema.org.

Don’t Wait, Nominate for the MPMC Hall of Fame

Nominations are now being accepted for the MPMC Hall of Fame, Class of 2011. The MPMC Hall of Fame permanently acknowledges those who have made a significant contribution to the motorsports manufacturing segment of the aftermarket and/or the Motorsports Parts Manufacturers Council. The online nominations form is found at MPMC Hall of Fame 2011 or on the MPMC website.

The following criteria should be used when considering a nomination:

  • The individual must be, or have been, an employee of a member company or a member of the MPMC. (Under special circumstances, non-MPMC individuals may be considered.)
  • The individual must have made a significant contribution to the MPMC through support of, or personal effort in, council activities or by their contributions to the motorsports marketplace as a whole.
  • The individual must have demonstrated their effort over a period of no less than 10 years.
  • The individual must be of the highest integrity, character and respect in our industry.
  • The individual may not be a sitting member of the MPMC Select Committee.
  • The individual may not be on the current year’s Hall of Fame Task Force.

There are many individuals who deserve a place in the MPMC Hall of Fame. Of course, only so many can be inducted each year. The online form is quick and easy to use, so don’t delay, get your nomination(s) in now.

MPMC Hall of Fame Class of 2010

  • Amy Faulk, Hypertech
  • Scooter Brothers, Comp Performance Group
  • John Menzler, Comp Cams
  • Jeep Worthan, Auto Meter Products
Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the July/August issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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ARMO Logo

Visit ARMO's website.

ARMO New Products Showcase Gallery Now Open

Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

Not an ARMO member? Go to www.sema.org/armo and join now to participate in the 2012 ARMO New Products Showcase!

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at www.sema.org/armo.

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the July/August issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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HRIA Logo
 
Visit HRIA's website

Hot Rodder Highlight

SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the Council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

The first member featured in the HRIA's Hot Rodder Highlight is Rich Barsamian, national sales manager for Lancaster, California-based Advanced Clutch Technology (ACT)—a manufacturer of performance clutches and flywheels.

 Barsamian has been with ACT for one year and has 26 total years of automotive aftermarket industry experience.

rich
Rich Barsamian
mercury
Barsamian's ’51 Mercury Monterey project vehicle.
How did you first begin working in the automotive aftermarket?

I worked for a rep agency doing demos at various auto-parts store grand openings.

What is the most satisfying aspect of your job?

Helping customers adapt and grow to the ever-changing market and distribution channels.

Do you have a project vehicle?

Yes, a ’51 Mercury Monterey

Why did you choose this vehicle?

My father had one as a teenager, and I thought it would be a great tribute to my dad. It had that streamlined look to it.

How do you like to show off your vehicle?

We haven't started showing it yet. We need to get engine work done.

What are your major professional accomplishments, memberships and areas of service?

2001 Young Executive of the Year winner, 2002 and 2003 finalist for PWA person of the Year, and SEMA'S Young Executive Network 2010 Vanguard of the Year. I belong to MPMC and just finished as a Select Committee member since 2005.

Are you married? Do you have children?

I have been married for 16 years to my beautiful wife Saundra and have three boys ages 10–13.

What do you enjoy doing in your spare time?

I enjoy playing music in the industry band Led Foot to help raise money for the Childhelp children’s charity.

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that serve to represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA—the association—sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the door and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the door is open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the July/August issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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TORA Logo
 
Visit TORA's website.  

TORA Select Committee Interviews

Recent elections brought three new faces to the TORA Select Committee. So that you may know them better, we interviewed each one for SEMA eNews, and will run a different one each week. First up is Charley Holden of Cap World. Holden is not exactly a “new” face to TORA, having served as its first chairman.

Name: Charley Holden
Company: Cap World Inc.
Title: President

What is your history in the industry and in TORA?

Before TORA was a SEMA council, I was an active member of TCAA, which was started in 1985 as a stand-alone association. The members of the association did everything: ran the trade show, managed the paid staff, developed plans to increase membership and managed relationships between dealers and manufacturers. I was the outgoing president of TCAA and the first chairman of TORA as it joined SEMA.

Why do you feel it’s important to serve on the TORA Select Committee?

From a company standpoint, Cap World has always wanted to be a part of our trade association. Both myself and Ron DiVincenzo have served as chairman of TORA. Ours is the only company to have done that up to this point.

What do you see TORA doing well?

You have always been able to find individuals to step up and lead the council. At the SEMA Show, TORA always has a prominent display in a key section of the Show floor.

What do you think TORA could improve upon?

TORA needs to show what companies get for value in their membership. Communication is critical. Something easy to do would be to share the minutes of the Long-Range Planning session with the membership.

How do you plan to contribute?

I feel it is best to observe how the TORA council is now functioning. My plans are to be present for every conference call and attend any meetings that are scheduled. These monthly conference calls seem to have worked well for the Council. Again, I think it best to go slow in the beginning.

TORA New Products Showcase Tent is Full!

The space inside the TORA New Products Showcase tent is sold out. Did you miss out on this once-a-year, TORA-member-only opportunity? Even though the event is sold out, we are leaving product registration open until Tuesday, August 2, and will do our best to accommodate any late comers. Register now to secure a spot for your product(s) inside the tent. The New Products Showcase takes place on August 5–7, 2011, at the Carlisle Truck Nationals in Carlisle, Pennsylvania.

The New Products Showcase gives TORA-member companies the opportunity to display their latest products in front of one of the largest gatherings of light-truck enthusiasts in the country. In addition, each product is professionally photographed, and the photos and product descriptions are posted in a gallery on the TORA website where they live until the next year’s products are posted. (Click here to view the 2010 TORA New Product Showcase entries.) The photos are also presented in a video in the TORA booth and during the TORA Fall Nationals Awards Reception at the SEMA Show. Exhibitors gain all of this product exposure for only the cost of shipping!

Not yet an TORA member? Let the TORA New Products Showcase be your reason. Companies may download the TORA application from the TORA website at www.sema.org/TORA. Just click on the big red button that says “Join This Council.”

TORA and SEMA Vice President of Vehicle Technology Provide “Technology Tips”

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the April issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip #2

Question: What is ESC? Why does it matter to you as an TORA member?

Electronic Stability Control (ESC) is an active control system that affects both vehicle performance and safety. By applying individual brakes and modulating engine torque, this system has been shown to significantly reduce vehicle accident rates and fatalities. With this trend repeatedly being documented worldwide, the NHTSA established FMVSS 126, mandating ESC on all production vehicles by September 2011. Further, it requires vehicles modified by the aftermarket to still meet the performance requirements of the regulation after September 2012. This presents both a challenge and an opportunity to the aftermarket. The challenge is to make sure the requirements are met, but the opportunity lies in the establishment of an absolute standard that demonstrates compliance and the marketing benefits with the customer and OEM dealers that come with that compliance.

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the July/August issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MRC Logo
 
Visit MRC's website.  

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 indentified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the July/August issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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PRO Logo
 
Visit PRO's website.  
Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the July/August issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
 
Visit SBN's website.
 

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

www.sema.org/sbn
www.sema.org/sbn/gallery/2010-breakfast
www.facebook.com/semasbn

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the July/August issue of SEMA Member News.

For information about SBN, contact Staci Bostock.

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SPC Logo
 
Visit SPC's website.  
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the July/August issue of SEMA Member News.

For information about SPC, contact Nathan Ridnouer.

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WTC Logo
 
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the July/August issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the July/August issue of SEMA Member News.

For information about YEN, contact Nathan Ridnouer.

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Mon, 07/25/2011 - 09:32
Thu, 07/21/2011 - 09:55
  Sarah Stokes
  Sarah Stokes is the vice president of sales for Local Motors, an American car company that creates a direct connection with customers who guide and participate in design development based on personal desires.
YEN Logo

Sarah Stokes is the vice president of sales for a very unique business in the automotive industry and a member of SEMA’s Young Executives Network (YEN). The Texas native graduated from the University of Texas with a Bachelors of Business Administration degree in the Engineering Route to Business program. She then went on to Harvard Business for graduate school and received her MBA. Stokes has also served in the Marine Corps, which has given her a very valuable skill set. She now resides in Phoenix, Arizona, where Local Motors is located.

Local Motors is a new American car company setting an exciting and sustainable course to design cars. Revolutionary yet simple, Local Motors creates a direct connection with customers who guide and participate in design development based on personal desires. The process is open source and the results are meaningful, exciting cars designed specifically for car enthusiasts. All chassis and body vehicle data is shared to make the experience more enjoyable.

Stokes’ experiences both inside and outside of the automotive aftermarket industry vary, with a career in the military and now the unique environment that is Local Motors. We sat down to discuss some of her experiences and how those may help other young executives in the industry.

How long have you worked in the automotive aftermarket and why did you choose this industry?
I have been in the industry for two years now and I didn’t really choose the industry, it chose me. After school I knew I wanted to be in sales and the opportunity presented itself when a friend from business school asked me to join Local Motors. I made the decision to join and then met up with the team at SEMA 2009. It has been an amazing journey ever since.

Tell us about Local Motors and your role there? What is a normal day like?
Local Motors focuses on cars, where both the products and process are sustainable. The first concept conceived by Local Motors is the Rally Fighter; the original design is by Sangho Kim. The Rally Fighter is primarily an off-road desert racer. The one I drive is named Flash.

I know a lot of people say this, but every day is different here at Local Motors, both because of the nature of the business and the fact that it is a relatively small company for what we do. First and foremost, I handle the customer relations. The sales process can range from one month to two years because the customer has to physically be present to participate in the design. Conceiving the vehicle concept and all of that can take a very long time, but is essential to getting the unique final product.

As VP of Sales, I try to focus on business development, while all on the team focus on marketing. My position is like many you find in small aftermarket businesses; I wear a lot of hats. Social media is a great medium for getting your name out and I do the Rally Fighter Facebook page and the whole team tweets. With a very small marketing budget, it has made us think very hard about where that budget is spent, and in a way it has been good to ensure we don’t spend needlessly in areas to just test the water.

How do you motivate your sales team?
Everyone in the entire company sells the car, from interns to engineers and from the supply chain to Jay, the CEO, all are equipped to talk to potential customers and all are given the freedom to take Rally Fighters to events and to show them off and talk to people about the cars. Keeping the customers happy is my main priority. It is pretty grass roots when it comes to our approach; I think employee equity in a compensation package is the best way to get everyone aligned with pushing the company in a single direction.

How many years did you spend in the Marines and how has your military background influenced your career?
I spent about five years in the Marines and I learned the benefits of taking initiative and being a problem solver. If you find something wrong, you better fix it because no one else has the time to do it for you. If you bring your boss a problem, you better have a solution coming about two seconds later. A big misconception about the military is that you get told what to do all of the time, and I’ll be honest, there was a time or two when I wished someone was there to boss me around. In all seriousness, joining the Marines was the best decision I ever made. It was a great experience.

Do you have any recommendations for a young person considering military service?
I highly recommend young people to consider military service. Prior to joining, I had a great job at Trilogy Software and left that job to serve in the Marines. That short experience in the service compressed twenty years of learning into a very short period of time. The responsibility level and expectations are so high that it causes you to mature and grow in so many ways. I served in Iraq twice and Afghanistan as well. When you think about the initial sign up and commitment of four years it goes by so fast. Doing this in your teens and twenties is the perfect time—you can’t do it when you’re fifty, and the lessons apply directly to your early career.

Has networking played a role in your success and becoming a partial owner in Local Motors?
Yes, my connection with Local Motors all started at Harvard Business School where Jay Rogers, the CEO, started the company. Jay brought me in to the business two years ago. Networking is essential for business and I find people in this industry are always helpful and all are looking for people to succeed. It also helps that we are an American auto company and the aftermarket is really behind that. We try to source local parts and suppliers as often as possible, and networking has proved very helpful for doing that. Rockford Fosgate is a perfect example of that, as they are a local Phoenix source for our audio parts needed in the Rally Fighter.

Do you have any tips on how to network effectively in this industry?

Yes, go visit someone and visit them in their shop, understand their business and their pain points. Understand what motivates them. Try to be a messenger of information, when you hear of something that could benefit another, pass it on. I constantly make an effort to help others with useful information, it’s not only the right thing to do, people will also pass along the courtesy in return. Word of mouth is so critical—good and bad, people talk and remember how you made them feel—so be nice and try to help each other. Competition is good, too. We make sure that when Local Motors gets press, we highlight all the partners we can.

Do you have any advice for a young executive in this industry?
The best piece of advice that I can give is always do your best and don’t be afraid to make mistakes, there is so much learning to be done by making those mistakes. Another one to remember is to truly be nice to people at all times. On the job and in life in general, don’t worry about who gets the credit and keep moving forward. The bad stuff will pass, and you’ll be remembered by how you acted when things were bad. When you get bogged down yourself, look around for someone to help.

Do you have a mentor in this industry or someone in the past that mentored you?

I have a lot of influential mentors; my father in general, and one in particular is Tim Day, who comes from the meat industry. What I have learned from valuable mentorship is that I have to be open to feedback and people giving me honest advice. To do that though you have to be willing to take the good and bad critique and not take it too personally. In this industry there are a lot of people willing to help and give guidance, especially the staff at SEMA, so don’t be afraid to run things by people and get their honest opinions. At the end of the day though, you have to look yourself in the mirror—you have to do your best and get back up when you make a mistake. Take ownership of those too.

What was so valuable about their mentorship?
The most valuable thing about having those mentors is that they have seen it all before and can help you laugh about the ups and the downs you may face. The mentors and confidants in your life make you realize that everything isn’t as severe as maybe you think it is. They can keep you from making the same mistakes and can give you that adequate warning before you make one. With that warning it is then up to you, and you can take responsibility and risk it anyway, and in some cases those risks do pay off.

Outside of work, what do you do for fun?
I am into sports, although I’m not so good at watching them, and I grew up racing bikes and doing triathlons. Right now, I just enjoy working out and understanding car racing. I like the atmosphere at the races. Since I spend time at those types of events, my job does bleed over into my weekend, as I am sure is the case with most in this industry. I like the travel and the change of scenery that my job provides. I get restless—I love traveling. I love to cook and throw parties—but for the past couple of years, I haven’t been very good at making the time for that…maybe 2012.

Thu, 07/21/2011 - 09:55
  Sarah Stokes
  Sarah Stokes is the vice president of sales for Local Motors, an American car company that creates a direct connection with customers who guide and participate in design development based on personal desires.
YEN Logo

Sarah Stokes is the vice president of sales for a very unique business in the automotive industry and a member of SEMA’s Young Executives Network (YEN). The Texas native graduated from the University of Texas with a Bachelors of Business Administration degree in the Engineering Route to Business program. She then went on to Harvard Business for graduate school and received her MBA. Stokes has also served in the Marine Corps, which has given her a very valuable skill set. She now resides in Phoenix, Arizona, where Local Motors is located.

Local Motors is a new American car company setting an exciting and sustainable course to design cars. Revolutionary yet simple, Local Motors creates a direct connection with customers who guide and participate in design development based on personal desires. The process is open source and the results are meaningful, exciting cars designed specifically for car enthusiasts. All chassis and body vehicle data is shared to make the experience more enjoyable.

Stokes’ experiences both inside and outside of the automotive aftermarket industry vary, with a career in the military and now the unique environment that is Local Motors. We sat down to discuss some of her experiences and how those may help other young executives in the industry.

How long have you worked in the automotive aftermarket and why did you choose this industry?
I have been in the industry for two years now and I didn’t really choose the industry, it chose me. After school I knew I wanted to be in sales and the opportunity presented itself when a friend from business school asked me to join Local Motors. I made the decision to join and then met up with the team at SEMA 2009. It has been an amazing journey ever since.

Tell us about Local Motors and your role there? What is a normal day like?
Local Motors focuses on cars, where both the products and process are sustainable. The first concept conceived by Local Motors is the Rally Fighter; the original design is by Sangho Kim. The Rally Fighter is primarily an off-road desert racer. The one I drive is named Flash.

I know a lot of people say this, but every day is different here at Local Motors, both because of the nature of the business and the fact that it is a relatively small company for what we do. First and foremost, I handle the customer relations. The sales process can range from one month to two years because the customer has to physically be present to participate in the design. Conceiving the vehicle concept and all of that can take a very long time, but is essential to getting the unique final product.

As VP of Sales, I try to focus on business development, while all on the team focus on marketing. My position is like many you find in small aftermarket businesses; I wear a lot of hats. Social media is a great medium for getting your name out and I do the Rally Fighter Facebook page and the whole team tweets. With a very small marketing budget, it has made us think very hard about where that budget is spent, and in a way it has been good to ensure we don’t spend needlessly in areas to just test the water.

How do you motivate your sales team?
Everyone in the entire company sells the car, from interns to engineers and from the supply chain to Jay, the CEO, all are equipped to talk to potential customers and all are given the freedom to take Rally Fighters to events and to show them off and talk to people about the cars. Keeping the customers happy is my main priority. It is pretty grass roots when it comes to our approach; I think employee equity in a compensation package is the best way to get everyone aligned with pushing the company in a single direction.

How many years did you spend in the Marines and how has your military background influenced your career?
I spent about five years in the Marines and I learned the benefits of taking initiative and being a problem solver. If you find something wrong, you better fix it because no one else has the time to do it for you. If you bring your boss a problem, you better have a solution coming about two seconds later. A big misconception about the military is that you get told what to do all of the time, and I’ll be honest, there was a time or two when I wished someone was there to boss me around. In all seriousness, joining the Marines was the best decision I ever made. It was a great experience.

Do you have any recommendations for a young person considering military service?
I highly recommend young people to consider military service. Prior to joining, I had a great job at Trilogy Software and left that job to serve in the Marines. That short experience in the service compressed twenty years of learning into a very short period of time. The responsibility level and expectations are so high that it causes you to mature and grow in so many ways. I served in Iraq twice and Afghanistan as well. When you think about the initial sign up and commitment of four years it goes by so fast. Doing this in your teens and twenties is the perfect time—you can’t do it when you’re fifty, and the lessons apply directly to your early career.

Has networking played a role in your success and becoming a partial owner in Local Motors?
Yes, my connection with Local Motors all started at Harvard Business School where Jay Rogers, the CEO, started the company. Jay brought me in to the business two years ago. Networking is essential for business and I find people in this industry are always helpful and all are looking for people to succeed. It also helps that we are an American auto company and the aftermarket is really behind that. We try to source local parts and suppliers as often as possible, and networking has proved very helpful for doing that. Rockford Fosgate is a perfect example of that, as they are a local Phoenix source for our audio parts needed in the Rally Fighter.

Do you have any tips on how to network effectively in this industry?

Yes, go visit someone and visit them in their shop, understand their business and their pain points. Understand what motivates them. Try to be a messenger of information, when you hear of something that could benefit another, pass it on. I constantly make an effort to help others with useful information, it’s not only the right thing to do, people will also pass along the courtesy in return. Word of mouth is so critical—good and bad, people talk and remember how you made them feel—so be nice and try to help each other. Competition is good, too. We make sure that when Local Motors gets press, we highlight all the partners we can.

Do you have any advice for a young executive in this industry?
The best piece of advice that I can give is always do your best and don’t be afraid to make mistakes, there is so much learning to be done by making those mistakes. Another one to remember is to truly be nice to people at all times. On the job and in life in general, don’t worry about who gets the credit and keep moving forward. The bad stuff will pass, and you’ll be remembered by how you acted when things were bad. When you get bogged down yourself, look around for someone to help.

Do you have a mentor in this industry or someone in the past that mentored you?

I have a lot of influential mentors; my father in general, and one in particular is Tim Day, who comes from the meat industry. What I have learned from valuable mentorship is that I have to be open to feedback and people giving me honest advice. To do that though you have to be willing to take the good and bad critique and not take it too personally. In this industry there are a lot of people willing to help and give guidance, especially the staff at SEMA, so don’t be afraid to run things by people and get their honest opinions. At the end of the day though, you have to look yourself in the mirror—you have to do your best and get back up when you make a mistake. Take ownership of those too.

What was so valuable about their mentorship?
The most valuable thing about having those mentors is that they have seen it all before and can help you laugh about the ups and the downs you may face. The mentors and confidants in your life make you realize that everything isn’t as severe as maybe you think it is. They can keep you from making the same mistakes and can give you that adequate warning before you make one. With that warning it is then up to you, and you can take responsibility and risk it anyway, and in some cases those risks do pay off.

Outside of work, what do you do for fun?
I am into sports, although I’m not so good at watching them, and I grew up racing bikes and doing triathlons. Right now, I just enjoy working out and understanding car racing. I like the atmosphere at the races. Since I spend time at those types of events, my job does bleed over into my weekend, as I am sure is the case with most in this industry. I like the travel and the change of scenery that my job provides. I get restless—I love traveling. I love to cook and throw parties—but for the past couple of years, I haven’t been very good at making the time for that…maybe 2012.

Thu, 07/21/2011 - 09:55
  Sarah Stokes
  Sarah Stokes is the vice president of sales for Local Motors, an American car company that creates a direct connection with customers who guide and participate in design development based on personal desires.
YEN Logo

Sarah Stokes is the vice president of sales for a very unique business in the automotive industry and a member of SEMA’s Young Executives Network (YEN). The Texas native graduated from the University of Texas with a Bachelors of Business Administration degree in the Engineering Route to Business program. She then went on to Harvard Business for graduate school and received her MBA. Stokes has also served in the Marine Corps, which has given her a very valuable skill set. She now resides in Phoenix, Arizona, where Local Motors is located.

Local Motors is a new American car company setting an exciting and sustainable course to design cars. Revolutionary yet simple, Local Motors creates a direct connection with customers who guide and participate in design development based on personal desires. The process is open source and the results are meaningful, exciting cars designed specifically for car enthusiasts. All chassis and body vehicle data is shared to make the experience more enjoyable.

Stokes’ experiences both inside and outside of the automotive aftermarket industry vary, with a career in the military and now the unique environment that is Local Motors. We sat down to discuss some of her experiences and how those may help other young executives in the industry.

How long have you worked in the automotive aftermarket and why did you choose this industry?
I have been in the industry for two years now and I didn’t really choose the industry, it chose me. After school I knew I wanted to be in sales and the opportunity presented itself when a friend from business school asked me to join Local Motors. I made the decision to join and then met up with the team at SEMA 2009. It has been an amazing journey ever since.

Tell us about Local Motors and your role there? What is a normal day like?
Local Motors focuses on cars, where both the products and process are sustainable. The first concept conceived by Local Motors is the Rally Fighter; the original design is by Sangho Kim. The Rally Fighter is primarily an off-road desert racer. The one I drive is named Flash.

I know a lot of people say this, but every day is different here at Local Motors, both because of the nature of the business and the fact that it is a relatively small company for what we do. First and foremost, I handle the customer relations. The sales process can range from one month to two years because the customer has to physically be present to participate in the design. Conceiving the vehicle concept and all of that can take a very long time, but is essential to getting the unique final product.

As VP of Sales, I try to focus on business development, while all on the team focus on marketing. My position is like many you find in small aftermarket businesses; I wear a lot of hats. Social media is a great medium for getting your name out and I do the Rally Fighter Facebook page and the whole team tweets. With a very small marketing budget, it has made us think very hard about where that budget is spent, and in a way it has been good to ensure we don’t spend needlessly in areas to just test the water.

How do you motivate your sales team?
Everyone in the entire company sells the car, from interns to engineers and from the supply chain to Jay, the CEO, all are equipped to talk to potential customers and all are given the freedom to take Rally Fighters to events and to show them off and talk to people about the cars. Keeping the customers happy is my main priority. It is pretty grass roots when it comes to our approach; I think employee equity in a compensation package is the best way to get everyone aligned with pushing the company in a single direction.

How many years did you spend in the Marines and how has your military background influenced your career?
I spent about five years in the Marines and I learned the benefits of taking initiative and being a problem solver. If you find something wrong, you better fix it because no one else has the time to do it for you. If you bring your boss a problem, you better have a solution coming about two seconds later. A big misconception about the military is that you get told what to do all of the time, and I’ll be honest, there was a time or two when I wished someone was there to boss me around. In all seriousness, joining the Marines was the best decision I ever made. It was a great experience.

Do you have any recommendations for a young person considering military service?
I highly recommend young people to consider military service. Prior to joining, I had a great job at Trilogy Software and left that job to serve in the Marines. That short experience in the service compressed twenty years of learning into a very short period of time. The responsibility level and expectations are so high that it causes you to mature and grow in so many ways. I served in Iraq twice and Afghanistan as well. When you think about the initial sign up and commitment of four years it goes by so fast. Doing this in your teens and twenties is the perfect time—you can’t do it when you’re fifty, and the lessons apply directly to your early career.

Has networking played a role in your success and becoming a partial owner in Local Motors?
Yes, my connection with Local Motors all started at Harvard Business School where Jay Rogers, the CEO, started the company. Jay brought me in to the business two years ago. Networking is essential for business and I find people in this industry are always helpful and all are looking for people to succeed. It also helps that we are an American auto company and the aftermarket is really behind that. We try to source local parts and suppliers as often as possible, and networking has proved very helpful for doing that. Rockford Fosgate is a perfect example of that, as they are a local Phoenix source for our audio parts needed in the Rally Fighter.

Do you have any tips on how to network effectively in this industry?

Yes, go visit someone and visit them in their shop, understand their business and their pain points. Understand what motivates them. Try to be a messenger of information, when you hear of something that could benefit another, pass it on. I constantly make an effort to help others with useful information, it’s not only the right thing to do, people will also pass along the courtesy in return. Word of mouth is so critical—good and bad, people talk and remember how you made them feel—so be nice and try to help each other. Competition is good, too. We make sure that when Local Motors gets press, we highlight all the partners we can.

Do you have any advice for a young executive in this industry?
The best piece of advice that I can give is always do your best and don’t be afraid to make mistakes, there is so much learning to be done by making those mistakes. Another one to remember is to truly be nice to people at all times. On the job and in life in general, don’t worry about who gets the credit and keep moving forward. The bad stuff will pass, and you’ll be remembered by how you acted when things were bad. When you get bogged down yourself, look around for someone to help.

Do you have a mentor in this industry or someone in the past that mentored you?

I have a lot of influential mentors; my father in general, and one in particular is Tim Day, who comes from the meat industry. What I have learned from valuable mentorship is that I have to be open to feedback and people giving me honest advice. To do that though you have to be willing to take the good and bad critique and not take it too personally. In this industry there are a lot of people willing to help and give guidance, especially the staff at SEMA, so don’t be afraid to run things by people and get their honest opinions. At the end of the day though, you have to look yourself in the mirror—you have to do your best and get back up when you make a mistake. Take ownership of those too.

What was so valuable about their mentorship?
The most valuable thing about having those mentors is that they have seen it all before and can help you laugh about the ups and the downs you may face. The mentors and confidants in your life make you realize that everything isn’t as severe as maybe you think it is. They can keep you from making the same mistakes and can give you that adequate warning before you make one. With that warning it is then up to you, and you can take responsibility and risk it anyway, and in some cases those risks do pay off.

Outside of work, what do you do for fun?
I am into sports, although I’m not so good at watching them, and I grew up racing bikes and doing triathlons. Right now, I just enjoy working out and understanding car racing. I like the atmosphere at the races. Since I spend time at those types of events, my job does bleed over into my weekend, as I am sure is the case with most in this industry. I like the travel and the change of scenery that my job provides. I get restless—I love traveling. I love to cook and throw parties—but for the past couple of years, I haven’t been very good at making the time for that…maybe 2012.

Thu, 07/21/2011 - 08:51

 

GE Money
The CarCareONE consumer credit card allows members to offer their customers more time to pay with six- and 12-month special financing options.

SEMA offers many benefits that can help members save money and grow their businesses, including consumer credit solutions. SEMA has partnered with GE Money on the CarCareONE consumer credit card, which allows participants to offer their customers more time to pay with six- and 12-month special financing options. It’s a win-win program for participating members and their customers. CarCareONE participants can:

  • Create loyalty that translates to repeat customers, referrals and steady business.
  • Demonstrate care for customers, their cars and their safety.
  • Build customer trust in their business.

According to GE Money, a customer’s first credit card purchase averages $1,210 for the 12-Month CarCareONE card and $658 for the six-month CarCareONE card while other bank cards average only $180.

For more information or to enroll, go to www.SEMA.org/ConsumerCredit or contact Monica Terlouw, SEMA's senior director of member development, at 909/978-6695 or monicat@sema.org.

Wed, 07/20/2011 - 14:52
  Cover of 2010 SEMA Show Daily
  The 2011 SEMA Show Daily will be exclusively distributed to Show attendees.

Available to the more than 100,000 SEMA Show attendees who enter the Las Vegas Convention Center, the SEMA Show Daily is the Show's official newspaper. Covering the Show like no other single publication, it features editorial uniquely dedicated to each of the 12 sections of the SEMA Show. Four issues are produced each year during the Show, designed to preview upcoming events and activities, as well as provide a recap of award-winning products and the people behind them.

Produced on-site by the SEMA Publications team, the newspaper is a great tool for promoting your company and its newest products and achievements. For editorial consideration, simply e-mail Managing Editor Carr Winn a news release about your latest product, project vehicle or Show-related event and include any related artwork in a high-resolution file (tif, eps or jpeg format).

The first installment of the newspaper will hit mailboxes several weeks prior to the Show, offering readers a preview of what to expect when the Show opens November 1. The next three installments will provide an overview of seminars, press conferences and other "can't miss" opportunities related to the 2011 SEMA Show. To be considered for this first issue of the Show Daily, your submission must be received by August 12, 2011. If you can't meet the early deadline, there are still three more issues, and material for those can be accepted up until October 7, 2011.

In addition to pre-Show publicity, as companies receive awards for their incredible achievements in new-product development and project-vehicle buildups, the SEMA Show Daily will proudly be among the first publications to celebrate these accomplishments. Just remember to include the SEMA Show Daily team on your distribution list as you send out media announcements during Show week by adding carrw@sema.org to your contact list.

Submission Policy: All submissions will be featured in pre-Show publications based on the order in which they were received on a first-come, first-served basis. In the event that the publications department receives more submissions than it can accommodate, the unpublished items will be placed on a waiting list and then included when and if additional space becomes available.

Wed, 07/20/2011 - 14:52
  Cover of 2010 SEMA Show Daily
  The 2011 SEMA Show Daily will be exclusively distributed to Show attendees.

Available to the more than 100,000 SEMA Show attendees who enter the Las Vegas Convention Center, the SEMA Show Daily is the Show's official newspaper. Covering the Show like no other single publication, it features editorial uniquely dedicated to each of the 12 sections of the SEMA Show. Four issues are produced each year during the Show, designed to preview upcoming events and activities, as well as provide a recap of award-winning products and the people behind them.

Produced on-site by the SEMA Publications team, the newspaper is a great tool for promoting your company and its newest products and achievements. For editorial consideration, simply e-mail Managing Editor Carr Winn a news release about your latest product, project vehicle or Show-related event and include any related artwork in a high-resolution file (tif, eps or jpeg format).

The first installment of the newspaper will hit mailboxes several weeks prior to the Show, offering readers a preview of what to expect when the Show opens November 1. The next three installments will provide an overview of seminars, press conferences and other "can't miss" opportunities related to the 2011 SEMA Show. To be considered for this first issue of the Show Daily, your submission must be received by August 12, 2011. If you can't meet the early deadline, there are still three more issues, and material for those can be accepted up until October 7, 2011.

In addition to pre-Show publicity, as companies receive awards for their incredible achievements in new-product development and project-vehicle buildups, the SEMA Show Daily will proudly be among the first publications to celebrate these accomplishments. Just remember to include the SEMA Show Daily team on your distribution list as you send out media announcements during Show week by adding carrw@sema.org to your contact list.

Submission Policy: All submissions will be featured in pre-Show publications based on the order in which they were received on a first-come, first-served basis. In the event that the publications department receives more submissions than it can accommodate, the unpublished items will be placed on a waiting list and then included when and if additional space becomes available.

Wed, 07/20/2011 - 14:52
  Cover of 2010 SEMA Show Daily
  The 2011 SEMA Show Daily will be exclusively distributed to Show attendees.

Available to the more than 100,000 SEMA Show attendees who enter the Las Vegas Convention Center, the SEMA Show Daily is the Show's official newspaper. Covering the Show like no other single publication, it features editorial uniquely dedicated to each of the 12 sections of the SEMA Show. Four issues are produced each year during the Show, designed to preview upcoming events and activities, as well as provide a recap of award-winning products and the people behind them.

Produced on-site by the SEMA Publications team, the newspaper is a great tool for promoting your company and its newest products and achievements. For editorial consideration, simply e-mail Managing Editor Carr Winn a news release about your latest product, project vehicle or Show-related event and include any related artwork in a high-resolution file (tif, eps or jpeg format).

The first installment of the newspaper will hit mailboxes several weeks prior to the Show, offering readers a preview of what to expect when the Show opens November 1. The next three installments will provide an overview of seminars, press conferences and other "can't miss" opportunities related to the 2011 SEMA Show. To be considered for this first issue of the Show Daily, your submission must be received by August 12, 2011. If you can't meet the early deadline, there are still three more issues, and material for those can be accepted up until October 7, 2011.

In addition to pre-Show publicity, as companies receive awards for their incredible achievements in new-product development and project-vehicle buildups, the SEMA Show Daily will proudly be among the first publications to celebrate these accomplishments. Just remember to include the SEMA Show Daily team on your distribution list as you send out media announcements during Show week by adding carrw@sema.org to your contact list.

Submission Policy: All submissions will be featured in pre-Show publications based on the order in which they were received on a first-come, first-served basis. In the event that the publications department receives more submissions than it can accommodate, the unpublished items will be placed on a waiting list and then included when and if additional space becomes available.

Wed, 07/20/2011 - 14:52
  Cover of 2010 SEMA Show Daily
  The 2011 SEMA Show Daily will be exclusively distributed to Show attendees.

Available to the more than 100,000 SEMA Show attendees who enter the Las Vegas Convention Center, the SEMA Show Daily is the Show's official newspaper. Covering the Show like no other single publication, it features editorial uniquely dedicated to each of the 12 sections of the SEMA Show. Four issues are produced each year during the Show, designed to preview upcoming events and activities, as well as provide a recap of award-winning products and the people behind them.

Produced on-site by the SEMA Publications team, the newspaper is a great tool for promoting your company and its newest products and achievements. For editorial consideration, simply e-mail Managing Editor Carr Winn a news release about your latest product, project vehicle or Show-related event and include any related artwork in a high-resolution file (tif, eps or jpeg format).

The first installment of the newspaper will hit mailboxes several weeks prior to the Show, offering readers a preview of what to expect when the Show opens November 1. The next three installments will provide an overview of seminars, press conferences and other "can't miss" opportunities related to the 2011 SEMA Show. To be considered for this first issue of the Show Daily, your submission must be received by August 12, 2011. If you can't meet the early deadline, there are still three more issues, and material for those can be accepted up until October 7, 2011.

In addition to pre-Show publicity, as companies receive awards for their incredible achievements in new-product development and project-vehicle buildups, the SEMA Show Daily will proudly be among the first publications to celebrate these accomplishments. Just remember to include the SEMA Show Daily team on your distribution list as you send out media announcements during Show week by adding carrw@sema.org to your contact list.

Submission Policy: All submissions will be featured in pre-Show publications based on the order in which they were received on a first-come, first-served basis. In the event that the publications department receives more submissions than it can accommodate, the unpublished items will be placed on a waiting list and then included when and if additional space becomes available.