Thu, 06/15/2023 - 15:39

By the SEMA D.C. Office

The U.S. House of Representatives passed the SEMA-supported "Regulations from the Executive In Need of Scrutiny (REINS) Act of 2023". If enacted into law, H.R. 277 would require Congress to approve any regulation with an estimated annual economic impact of $100 million or more before it could take effect. 

The REINS Act would reassert Congress' legislative authority and prevent excessive overreach by the executive branch in the federal rulemaking process. It would require every new "major rule" proposed by federal agencies to be approved by both the House and Senate before going into effect. The bill would also preserve Congress' authority to disapprove of a "nonmajor rule" through a joint resolution. 

The REINS Act defines a "major rule" as any federal rule or regulation that may result in: 

  • An annual effect on the economy of $100 million or more.
  • A major increase in costs or prices for consumers, individual industries, government industries, government agencies or geographic regions.
  • Significant adverse effects on competition, employment, investment, productivity, innovation or the ability of U.S.-based enterprises to compete with foreign-based enterprises. 

SEMA applauds the efforts of Congresswoman Kat Cammack (R-FL), the lead sponsor of the REINS Act, and House Leadership for passing the bill. It is important that Congress can approve or strike down economically significant rulemakings from the Executive Branch before the rules can take effect.  

For more information, contact Tiffany Cipoletti at tiffanyc@sema.org.

Thu, 06/15/2023 - 15:39

By the SEMA D.C. Office

The U.S. House of Representatives passed the SEMA-supported "Regulations from the Executive In Need of Scrutiny (REINS) Act of 2023". If enacted into law, H.R. 277 would require Congress to approve any regulation with an estimated annual economic impact of $100 million or more before it could take effect. 

The REINS Act would reassert Congress' legislative authority and prevent excessive overreach by the executive branch in the federal rulemaking process. It would require every new "major rule" proposed by federal agencies to be approved by both the House and Senate before going into effect. The bill would also preserve Congress' authority to disapprove of a "nonmajor rule" through a joint resolution. 

The REINS Act defines a "major rule" as any federal rule or regulation that may result in: 

  • An annual effect on the economy of $100 million or more.
  • A major increase in costs or prices for consumers, individual industries, government industries, government agencies or geographic regions.
  • Significant adverse effects on competition, employment, investment, productivity, innovation or the ability of U.S.-based enterprises to compete with foreign-based enterprises. 

SEMA applauds the efforts of Congresswoman Kat Cammack (R-FL), the lead sponsor of the REINS Act, and House Leadership for passing the bill. It is important that Congress can approve or strike down economically significant rulemakings from the Executive Branch before the rules can take effect.  

For more information, contact Tiffany Cipoletti at tiffanyc@sema.org.

Thu, 06/15/2023 - 15:34

By the SEMA D.C. Office

The California Chamber of Commerce (CalChamber) has designated a SEMA-sponsored bill (SB 301) to create a financial rebate program for converting gas- and diesel-powered motor vehicles into zero-emissions-vehicles (ZEVs) as a "job creator." Authored by California Senator Anthony Portantino, the legislation will allow California to support small businesses and maintain its rich car culture while assisting consumers that want to convert their vehicles to cleaner engines.

SEMA is sponsoring the legislation, embracing the innovation of the auto industry as it works to make ZEV ownership more accessible following a similar bill introduced last year that passed in the Assembly with zero opposition. 

California has multiple programs, including the Clean Vehicle Rebate Program (CVRP) and the Clean Cars for All Program, to promote the purchase of new ZEVs. However, none of these programs assist with ZEV conversions of gas-powered vehicles that started their life with an internal-combustion engine (ICE). 

SEMA encourages its members and enthusiasts in California to contact their lawmakers in support of SB 301. 

For more information, contact Christian Robinson at christianr@sema.org.

Thu, 06/15/2023 - 15:20

By the SEMA D.C. Office

The recent Specialty Equipment Market Association (SEMA) California Rally united industry leaders and lawmakers in Sacramento to address pressing issues affecting the automotive aftermarket industry. Assemblywoman Marie WaldronSenator Bob Archuleta and Senator Josh Newman took center stage as key speakers during the event.

Rally Marie

Assemblywoman Marie Waldron

Assemblywoman Marie Waldron--whose '39 Ford Pickup was featured at the 2022 SEMA Show--delivered an engaging address during the Rally's dinner event. Representing the 75th Assembly District, Assemblywoman Waldron shared her comprehensive understanding of the challenges and opportunities facing the industry. Her insights emphasized the importance of cultivating a business-friendly environment, stimulating job creation and fostering sustainable growth for California's aftermarket industry.

Rally Archuleta

Senator Bob Archuleta

At the Rally's luncheon, participants had the privilege of hearing from Sen. Archuleta, a distinguished lawmaker known for his dedication to the state. As an influential member of the California State Senate, Sen. Archuleta enlightened the audience with his perspectives on key legislative initiatives and policies affecting the industry.

Rally Newman

Senator Josh Newman

Notably, Sen. Newman, SEMA's 2022 Stephen B. McDonald Lawmaker of the Year, also attended the Rally's dinner event. His presence exemplified the commitment of California's lawmakers to engage with the automotive industry and work collaboratively towards mutual goals.

The SEMA California Rally provided a platform for industry professionals, SEMA member companies and lawmakers to come together and discuss vital topics such as new vehicle technologies, manufacturing tax incentives and streamlining regulatory processes. The presence and contributions of Assemblywoman Waldron and Senators Archuleta and Newman added immense value to the event, offering a firsthand understanding of the legislative landscape and encouraging collaborative efforts to support the growth and success of the automotive aftermarket industry. 

For more information, contact Christian Robinson at christianr@sema.org.

Thu, 06/15/2023 - 15:09

By SEMA Editors

The most recent SEMA Launch Pad, the automotive aftermarket industry's ultimate product-pitching competition that has propelled inventors andSEMA Launch Pad entrepreneurs to successful, thriving businesses since 2013, will be re-aired nationwide on the FYI Network on Sunday, June 25 at 8:00 p.m. PDT.

If you missed the History Channel premiere in April, this is an excellent opportunity to watch the 2022 competition. Viewers will get a chance to see the action as the five finalists make their way to Las Vegas, where they pitch their products and ideas in front of a live crowd at the world-renowned SEMA Show to a panel of judges featuring industry experts and icons that included Chip Foose of Foose Design, Jared Hare of Addictive Desert Designs, Myles Kovacs of DUB and Alex Parker of Redline Detection.

With a grand prize valued at $92,000, including $75,000 in cash, the competitors give it their all and hold nothing back.

Thu, 06/15/2023 - 14:59

By Ashley Reyes

SEMA Market Report

The specialty-equipment market showed positive results in 2022 with an overall market growth of 2% and reaching $51.8 billion in sales, according to the new "2023 SEMA Market Report." This continues a decade of growth for the industry, even among recent economic turmoil created by the pandemic.

While the growth percentage was slightly down from the industry's typical annual rate of 4% to 5%, the slowing was expected given current economic challenges. SEMA estimates that sales growth will remain fairly flat in 2023, before ramping back up towards the industry's historical growth trend in 2024.

"Even as economic uncertainty looms, particularly around inflation, consumers are passionate about customizing and continue to buy from our industry," said SEMA Director of Market Research Gavin Knapp. "This report provides new and relevant findings that businesses can use to better connect with their customers, find areas of opportunity and drive their business." 

Available for download at sema.org/research, the "2023 SEMA Market Report" provides a comprehensive review of the automotive specialty-equipment market in 2022 and includes new data on the U.S. market size, consumer profiling and industry trends that can help companies make more informed business decisions.  

Key findings from the report include:  

  • Pickup accessorization remains the biggest segment for the industry, topping $15 billion in sales. 
  • The CUV accessory market continues to grow, reaching 14% of specialty-equipment sales in 2022. 
  • Younger people continue to be the most likely to accessorize and perform more upgrades; 50% of those modifying their vehicles are under the age of 40.
  • 50% of accessorizers own a powersports or recreational vehicle, opening up cross-selling opportunities.
  • More than 80% of companies expect their sales to stay the same or grow in 2023. 

SEMA members can download the report for free at sema.org/research. Discover key findings in the report during the upcoming "SEMA Market Update" webinar on Wednesday, June 21. Register for the webinar here.

Thu, 06/15/2023 - 14:46

By SEMA Editors

In partnership with Ford Motor Company, the SEMA Garage Detroit is excited to announce a Measuring Session for the newlyFord designed '23 Ford SuperDuty.

SEMA members will be allowed to test-fit prototypes, 3D scan and measure, and have a close-up experience with their builds.

This event will feature two '23 Ford SuperDuty Truck platforms:

F-250 SRW 4x4 Super Cab

  • 6.8L DEVAT NA PRI V8 Engine
  • FX4 Package
  • Upfitter Switches
  • BOXLINK option
  • Cloth seats
  • 4.2-in. productivity screen
  • 8-ft. pickup box 

F-350 SRW 4x4 Crew Cab

  • 6.7L Hi Output Diesel Power Stroke
  • Tremor Off Road and Lariat Ultimate Package
  • Pro Power Onboard-2Kw
  • Roof clearance lights
  • Leather seats
  • 12-in. productivity screen 
  • 6-ft. pickup box 

In addition, SEMA has also recently added new, highly anticipated OEM CAD data into the Tech Transfer program. More details can be found at semagarage/techtransfter.

Event Dates: June 27–29, 2023 

This will be an in-person event at the SEMA Garage Detroit in Plymouth, Michigan. The event will require scheduled appointments.

Due to high demand, all appointments will be time limited. Please only register two attendees per member company. A follow-up email will be sent to confirm additional attendees.

Visit the link below for event registration details:

Click here to register.

Thu, 06/15/2023 - 13:49

By SEMA Editors

As part of a new SEMA initiative to create a more robust career- and professional-development program year-round, the educationEducation program at the 2023 SEMA Show, October 31-November 3 in Las Vegas, will feature all-new sessions and tracks, like the new Digital Marketing Bootcamp, which will take place Monday afternoon on October 30, before the Show's official opening Tuesday morning to provide broader access to education on what is usually considered an exhibitor "setup day."

Digital Marketing Bootcamp attendees will learn how to stay ahead of the competition in the ever-changing digital landscape and gain invaluable knowledge with expert instruction by leaders from Kahn Media, Microsoft, Rhino Reviews, Strikepoint Media, (un)Common Logic and Walser Automotive Group.

"Never before has SEMA offered such a comprehensive digital marketing program that targets the needs of specialty-equipment individuals and businesses. Whether you're new to digital marketing or a seasoned professional, the SEMA Digital Marketing Bootcamp delivers the knowledge and ideas to take your marketing campaigns to the next level and help your company thrive in this dynamic and fast-changing industry," said Pamela Brown-Matthis, SEMA director of education. 

Those that attend and complete the Digital Marketing Bootcamp sessions can also earn a SEMA Certificate of Completion if they complete at least two additional digital marketing sessions. 

SEMA Digital Marketing Bootcamp

Date: Monday, October 30, 2023  

Program Schedule: 

1:00 p.m.-1:30 p.m. PDT: Kick-off Keynote: Digital Persuasion 2.0-Navigating the AI Revolution by Erin King of Strikepoint Media

1:45 p.m.-3:00 p.m. PDT: Workshop Session #1: The Future of Digital by Jim McKinley of (un)Common Logic 

3:15 p.m.-3:45 p.m. PDT: Workshop Session #2: Unlock the Power of AI, Black Boxing and ChatGPT by Darrell Booker of Microsoft

4:00 p.m.-5:00 p.m. PDT: Panel: The Impending Evolution of Digital Marketing and What You Need to Do to Thrive, moderated by Dan Kahn of Kahn Media featuring panelists: 

  • King of Strikepoint Media
  • McKinley of (un)Common Logic
  • Booker of Microsoft
  • Ashley Cavazos of DeMontrond Auto Group
  • Chelsea Craig of Rhino Reviews

Stay tuned for more details on the world-class SEMA Education program for 2023, including the announcement of partner education tracks and the overall keynote speaker. 

SEMA Show management is dedicated to making the event as cost-effective as possible for all. Register at SEMAShow.com/register by June 30 for just $40. Registration is $60 through September 29 and $120 after that date.

Thu, 06/15/2023 - 11:22

By SEMA Editors

Rampage

Sources have captured RAM's "Project 291" undergoing testing in Colorado. The upcoming unibody pickup truck aims to expand the brand's presence in the South American market, but plans indicate it may be introduced in the U.S. under the name Ram Rampage R/T.

Upon its launch, the Rampage is said to offer at least two different internal combustion engine (ICE) powertrain options: 2.0L Tigershark inline-four-cylinder engine equipped with a turbocharger and the 2.2L Multijet II turbo diesel inline-four-cylinder engine. Additionally, there have been rumors about the availability of a battery electric vehicle (BEV) option, although details remain scarce.

Rampage rear

'24 Ford Explorer Limited Drops Heavy Camo

Explorer

The '24 Ford Explorer Limited was spotted in Dearborn, Michigan, without much of its camo. Although Ford has already introduced an electric version of the Explorer in the European market, the U.S. is still focusing on a refresh for the ICE Explorer.

The photos show significant design changes to the front of the vehicle, with a slightly more "aggressive" appearance characterized by a larger grille that resembles the one found on the Chinese version of the Explorer. In addition, new headlights and taillights can be seen.

Explorer rear
Thu, 06/15/2023 - 10:28

By the SEMA D.C. Office

The U.S. House of Representatives Ways and Means Committee has passed theUS Capitol SEMA-supported American Families and Jobs Act, a legislative package comprised of three bills from Committee Chairman Jason Smith (R-MO): the Tax Cuts for Working Families Act (H.R. 3936), the Small Business Jobs Act (H.R. 3937), and the Build It in America Act (H.R. 3938). The bill includes key provisions that will benefit automotive aftermarket businesses, including a 100% bonus depreciation for qualified property, expanded small business expensing to $2.5 million and the restoration of immediate expensing for Research and Development (R&D) for tax years 2021 through 2025. The bill would also create full expensing for machines and equipment. The American Families and Jobs Act now awaits consideration on the floor of the U.S. House of Representatives.

The Tax Cuts for Working Families Act (H.R. 3936) provides a $4,000 standard deduction bonus in tax years 2024 and 2025 for joint returns and $3,000 for those filing as head of household. The committee estimates that nine out of 10 American households use the standard deduction, which provides tax relief and fewer tax filing headaches.

The Small Business Jobs Act (H.R. 3937) includes multiple provisions designed to help small businesses navigate price increases, worker shortages, and supply-chain failures by cutting IRS red tape, expanding jobs and investment and supporting rural communities. Below are key provisions: 

Expands Sec. 179 small business expensing to $2.5 million. 

  • The provision builds on the current $1 million cap under Sec. 179 of the tax code and increases the maximum amount a taxpayer may expense to $2.5 million, reduced by the amount by which the cost of qualifying property exceeds $4 million. The proposal applies to property placed in service in taxable years beginning after December 31, 2023
  • Sec. 179 allows a taxpayer to expense the cost of qualifying property rather than to recover such costs through tax depreciation deductions, subject to limitation. Qualifying property is defined as tangible personal property, off-the-shelf computer software and qualified real property that is purchased for use in the active conduct of a trade or business.  

Increases the general 1099 reporting threshold to $5,000. 

  • Currently, business owners must send tax forms to contractors that provide more than $600 of work to their business. 
  • This provision offers relief for small businesses by increasing the reporting threshold for subcontract labor from $600 to $5,000. 

Expands tax incentives to investors in startups organized as "S Corporations."

  • Currently, IRC 1202 tax benefits are available only to investors in startups organized as "C Corporations," leaving out "S Corporations," which represent nearly half of all U.S. business entities. The bill includes "S Corporations" in this incentive program.
  • The provision expands the exclusion from qualified small business stock under IRC 1202 by modifying the holding period by providing a new 50% exclusion for stock held at least three years and a 75% exclusion for stock held at least four years. Stock held for at least five years would continue to be eligible for a 100% exclusion. It also expands qualification to "S Corporations" and allows investors to add their holding period for qualified convertible debt to the holding period required to qualify for the exclusion. 

Establishes rural opportunity zones.

  • Provides for temporary deferral of inclusion in gross income for capital gains reinvested in a qualified rural opportunity fund and the permanent exclusion of capital gains from the sale or exchange of an investment in the qualified rural opportunity fund, following the structure of opportunity zones created in the Tax Cuts and Jobs Act (P.L. 115-97). 
  • It defines a qualified rural opportunity fund as an investment vehicle organized as a corporation or a partnership for the purpose of investing in qualified rural opportunity zone property that holds at least 90% of its assets in qualified rural opportunity zone property.

The Build It in America Act (H.R. 3938) would revive a set of tax breaks for companies' research spending, interest expenses and equipment purchases while also reinstituting a cap on the number of clean vehicle tax credits. All three policies help lower corporate tax bills but lapsed last year as part of a larger, planned wind-down from the 2017 tax overhaul. Below are key provisions: 

Restores immediate expensing for R&D for tax years 2021 through 2025.  

  • Currently, businesses must deduct R&D expenses over five years for research done in the United States and over 15 years for research outside the United States.
  • The provision delays the date when taxpayers must begin deducting their research or experimental costs over five- and 15-year periods until taxable year 2026.

Allows mid-sized businesses to fully deduct interest expenses.  

  • Starting in 2022, employers have faced a more restrictive limit on the amount of business interest that they can deduct each year. Instead of using "earnings before interest, taxes, depreciation, and amortization," companies can only deduct interest expenses only up to 30% of their "earnings before interest and taxes" currently. 

Creates 100% expensing for machines and equipment to help U.S. businesses hire workers and expand manufacturing.

  • Currently, businesses can only deduct 80% of the cost of equipment, machinery and vehicles, with the rest of the deduction claimed over the life of each asset. 

Extends 100% bonus depreciation for qualified property placed in service after December 31, 2022, and before January 1, 2026.  

  • The provision also retains 20% bonus depreciation for property placed in service after December 31, 2025, and before January 1, 2027.

"The legislation introduced today pulls together critical ideas introduced by Ways and Means Committee members in response to needs and concerns voiced by the American people," said Committee Chairman Smith. "It builds on successful tax policies enacted by Republicans that spurred higher economic growth--far more than projected--and sparked the fastest growth in real wages in 20 years. These policies will provide relief for working families, strengthen small businesses, grow jobs and protect American innovation and competitiveness."

For more information, contact Tiffany Cipoletti at tiffanyc@sema.org.