Business Tools

Video: Biz Tips—Selling to Women; a Man’s Perspective

By SEMA Editors

Doug Dvorak of Dvorak Marketing Group highlights the differences between selling to men and women that all marketing and sales pros should know.

The SEMA Biz Tips are a collection of video interviews featuring the industry’s best and brightest to provide companies with the insight and skills to keep your company in the game. Many of the experts featured in the videos conduct seminars at the SEMA Show. The SEMA Show education program typically includes more than five dozen sessions. Topics will focus on industry trends, technologies, and opportunities, while also addressing basic business practices such as customer service, accounting, marketing and social media.