According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger and as age increases, people become less likely to modify their vehicles.

By Jason Catullo

According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger and as age increases, people become less likely to modify their vehicles. The study also reveals that almost one-third of accessorizers are under 30 years old.

This relationship between specialty-parts purchases and the age of accessorizers challenges the long-held industry belief that older members of population are accessorizing their vehicles at a higher rate. The finding provides evidence that the specialty-equipment industry and vehicle customization are becoming more popular with younger enthusiasts.

In addition to younger enthusiasts spending more on equipment and upgrading vehicles at a higher rate, consumers who accessorized their vehicles in 2014 spent an average of more than $300 on specialty parts. Also, consumers of sports cars and classic cars spent more than $1,000 on equipment upgrades—more than any other vehicle type—typically due to their tendency to purchase higher-end, specialized parts.

This information and more is available through the recently released 2015 SEMA Market Report. The report is available to download at no cost to SEMA members. In addition to the compact-performance market, the report provides insight on the street-performance, light-truck, off-road, restyling, restoration, street rod and custom, racing niches.

Most of SEMA's research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. They can be accessed at www.SEMA.org/research.

	According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger and as age increases, people become less likely to modify their vehicles.

By Jason Catullo

According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger and as age increases, people become less likely to modify their vehicles. The study also reveals that almost one-third of accessorizers are under 30 years old.

This relationship between specialty-parts purchases and the age of accessorizers challenges the long-held industry belief that older members of population are accessorizing their vehicles at a higher rate. The finding provides evidence that the specialty-equipment industry and vehicle customization are becoming more popular with younger enthusiasts.

In addition to younger enthusiasts spending more on equipment and upgrading vehicles at a higher rate, consumers who accessorized their vehicles in 2014 spent an average of more than $300 on specialty parts. Also, consumers of sports cars and classic cars spent more than $1,000 on equipment upgrades—more than any other vehicle type—typically due to their tendency to purchase higher-end, specialized parts.

This information and more is available through the recently released 2015 SEMA Market Report. The report is available to download at no cost to SEMA members. In addition to the compact-performance market, the report provides insight on the street-performance, light-truck, off-road, restyling, restoration, street rod and custom, racing niches.

Most of SEMA's research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. They can be accessed at www.SEMA.org/research.

	According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger and as age increases, people become less likely to modify their vehicles.

By Jason Catullo

According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger and as age increases, people become less likely to modify their vehicles. The study also reveals that almost one-third of accessorizers are under 30 years old.

This relationship between specialty-parts purchases and the age of accessorizers challenges the long-held industry belief that older members of population are accessorizing their vehicles at a higher rate. The finding provides evidence that the specialty-equipment industry and vehicle customization are becoming more popular with younger enthusiasts.

In addition to younger enthusiasts spending more on equipment and upgrading vehicles at a higher rate, consumers who accessorized their vehicles in 2014 spent an average of more than $300 on specialty parts. Also, consumers of sports cars and classic cars spent more than $1,000 on equipment upgrades—more than any other vehicle type—typically due to their tendency to purchase higher-end, specialized parts.

This information and more is available through the recently released 2015 SEMA Market Report. The report is available to download at no cost to SEMA members. In addition to the compact-performance market, the report provides insight on the street-performance, light-truck, off-road, restyling, restoration, street rod and custom, racing niches.

Most of SEMA's research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. They can be accessed at www.SEMA.org/research.

	According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger and as age increases, people become less likely to modify their vehicles.

By Jason Catullo

According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger and as age increases, people become less likely to modify their vehicles. The study also reveals that almost one-third of accessorizers are under 30 years old.

This relationship between specialty-parts purchases and the age of accessorizers challenges the long-held industry belief that older members of population are accessorizing their vehicles at a higher rate. The finding provides evidence that the specialty-equipment industry and vehicle customization are becoming more popular with younger enthusiasts.

In addition to younger enthusiasts spending more on equipment and upgrading vehicles at a higher rate, consumers who accessorized their vehicles in 2014 spent an average of more than $300 on specialty parts. Also, consumers of sports cars and classic cars spent more than $1,000 on equipment upgrades—more than any other vehicle type—typically due to their tendency to purchase higher-end, specialized parts.

This information and more is available through the recently released 2015 SEMA Market Report. The report is available to download at no cost to SEMA members. In addition to the compact-performance market, the report provides insight on the street-performance, light-truck, off-road, restyling, restoration, street rod and custom, racing niches.

Most of SEMA's research reports are available to SEMA members at no cost, and to nonmembers at a nominal fee. They can be accessed at www.SEMA.org/research.

By Jon Wyly

Since the inception of the SEMA Data Co-op (SDC) in 2012, more than 400 product brands representing over 4 million parts have joined what is now the industry’s largest specialty parts product data repository. The SDC is designed to enable any company, no matter how small or large, to effectively manage and distribute its product data at the lowest possible cost, and the SDC’s expert staff will coach you all the way through the process.

You can learn more at the 2015 SEMA Show by visiting the SDC’s booth (#20579). Located in the Central Hall, the SDC is just behind the Ford display in the raised meeting room. Simply follow the signs, go up the stairs, and meet with a member of the SDC team to get whatever help you need, from a full demonstration of its systems to specific answers to your individual questions. And while you are there, ask for a demo of the newly launched SEMA Search, the online electronic catalog powered by the SEMA Data Co-op.

In addition to the main booth, the SDC will have data experts at SEMA Central in the Grand Lobby of the Las Vegas Convention Center. They’ll be demonstrating SEMA Search and answering questions about product data management with the SDC’s exclusive online tools and live support team.

Interested in learning tips, tricks and insights into the industry’s data standards? The SDC is also hosting educational sessions for both introductory and advanced ACES and PIES on Monday of Show week, so whether you’re a data nerd or just want to get up to speed so that you can better understand data details, join the SDC for a session or two and sharpen you skills!

Show week is the perfect time to get all your questions answered about product data management at the SDC booth. No hard sell, no mysterious “you don’t need to know” presentations—just good, solid data management best practices backed by state-of-the-art tools, expert technical support and the stability of the industry’s association.

To learn more about how you can take control and manage your product data at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or by phone at 888-958-6698, ext. 4.

By Jon Wyly

Since the inception of the SEMA Data Co-op (SDC) in 2012, more than 400 product brands representing over 4 million parts have joined what is now the industry’s largest specialty parts product data repository. The SDC is designed to enable any company, no matter how small or large, to effectively manage and distribute its product data at the lowest possible cost, and the SDC’s expert staff will coach you all the way through the process.

You can learn more at the 2015 SEMA Show by visiting the SDC’s booth (#20579). Located in the Central Hall, the SDC is just behind the Ford display in the raised meeting room. Simply follow the signs, go up the stairs, and meet with a member of the SDC team to get whatever help you need, from a full demonstration of its systems to specific answers to your individual questions. And while you are there, ask for a demo of the newly launched SEMA Search, the online electronic catalog powered by the SEMA Data Co-op.

In addition to the main booth, the SDC will have data experts at SEMA Central in the Grand Lobby of the Las Vegas Convention Center. They’ll be demonstrating SEMA Search and answering questions about product data management with the SDC’s exclusive online tools and live support team.

Interested in learning tips, tricks and insights into the industry’s data standards? The SDC is also hosting educational sessions for both introductory and advanced ACES and PIES on Monday of Show week, so whether you’re a data nerd or just want to get up to speed so that you can better understand data details, join the SDC for a session or two and sharpen you skills!

Show week is the perfect time to get all your questions answered about product data management at the SDC booth. No hard sell, no mysterious “you don’t need to know” presentations—just good, solid data management best practices backed by state-of-the-art tools, expert technical support and the stability of the industry’s association.

To learn more about how you can take control and manage your product data at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or by phone at 888-958-6698, ext. 4.

By Jon Wyly

Since the inception of the SEMA Data Co-op (SDC) in 2012, more than 400 product brands representing over 4 million parts have joined what is now the industry’s largest specialty parts product data repository. The SDC is designed to enable any company, no matter how small or large, to effectively manage and distribute its product data at the lowest possible cost, and the SDC’s expert staff will coach you all the way through the process.

You can learn more at the 2015 SEMA Show by visiting the SDC’s booth (#20579). Located in the Central Hall, the SDC is just behind the Ford display in the raised meeting room. Simply follow the signs, go up the stairs, and meet with a member of the SDC team to get whatever help you need, from a full demonstration of its systems to specific answers to your individual questions. And while you are there, ask for a demo of the newly launched SEMA Search, the online electronic catalog powered by the SEMA Data Co-op.

In addition to the main booth, the SDC will have data experts at SEMA Central in the Grand Lobby of the Las Vegas Convention Center. They’ll be demonstrating SEMA Search and answering questions about product data management with the SDC’s exclusive online tools and live support team.

Interested in learning tips, tricks and insights into the industry’s data standards? The SDC is also hosting educational sessions for both introductory and advanced ACES and PIES on Monday of Show week, so whether you’re a data nerd or just want to get up to speed so that you can better understand data details, join the SDC for a session or two and sharpen you skills!

Show week is the perfect time to get all your questions answered about product data management at the SDC booth. No hard sell, no mysterious “you don’t need to know” presentations—just good, solid data management best practices backed by state-of-the-art tools, expert technical support and the stability of the industry’s association.

To learn more about how you can take control and manage your product data at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or by phone at 888-958-6698, ext. 4.

By Jon Wyly

Since the inception of the SEMA Data Co-op (SDC) in 2012, more than 400 product brands representing over 4 million parts have joined what is now the industry’s largest specialty parts product data repository. The SDC is designed to enable any company, no matter how small or large, to effectively manage and distribute its product data at the lowest possible cost, and the SDC’s expert staff will coach you all the way through the process.

You can learn more at the 2015 SEMA Show by visiting the SDC’s booth (#20579). Located in the Central Hall, the SDC is just behind the Ford display in the raised meeting room. Simply follow the signs, go up the stairs, and meet with a member of the SDC team to get whatever help you need, from a full demonstration of its systems to specific answers to your individual questions. And while you are there, ask for a demo of the newly launched SEMA Search, the online electronic catalog powered by the SEMA Data Co-op.

In addition to the main booth, the SDC will have data experts at SEMA Central in the Grand Lobby of the Las Vegas Convention Center. They’ll be demonstrating SEMA Search and answering questions about product data management with the SDC’s exclusive online tools and live support team.

Interested in learning tips, tricks and insights into the industry’s data standards? The SDC is also hosting educational sessions for both introductory and advanced ACES and PIES on Monday of Show week, so whether you’re a data nerd or just want to get up to speed so that you can better understand data details, join the SDC for a session or two and sharpen you skills!

Show week is the perfect time to get all your questions answered about product data management at the SDC booth. No hard sell, no mysterious “you don’t need to know” presentations—just good, solid data management best practices backed by state-of-the-art tools, expert technical support and the stability of the industry’s association.

To learn more about how you can take control and manage your product data at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or by phone at 888-958-6698, ext. 4.

	VSS provides a custom KICKER subwoofer, amplifier, wiring harness and bracketing with repeatable performance every time.

By Becca Butler

Buyers and media can stay up-to-date on the latest exhibitor news with the SEMA Show Online Media Center. Exhibiting companies frequently announce their product debuts, vehicle unveils and other activities that will be taking place during the SEMA Show. Here are the most recent announcements. For a complete list of exhibitor news, visit www.SEMAShow.com/press.

Kicker Performance Audio, Booth #11861 has developed four new Vehicle-Specific Solutions (VSS) for Ford F-150, F-250 and F-350 truck owners. VSS provides a custom KICKER subwoofer, amplifier, wiring harness and bracketing with repeatable performance every time, featuring no cut metal and factory wiring staying 100% intact.

Diode Dynamics, Booth #11671 announces the first products manufactured using brand-new LED components. Featuring an independent white chip in addition to multicolor functionality, this new automotive lighting technology is substantially brighter and more balanced when compared to that of old technology.

Madico Window Films, Booth #12139 will be conducting live demonstrations and customer walkthroughs in their booth at this year’s SEMA Show. “With Madico Behind You, Your Future Is Bright” will be the guiding theme for their exhibit space, where Showgoers can learn more about their automotive, solar, safety and security window films.

Race Sport, Booth #11849 announces their “Penetrator” Fan-less LED fog kit, which will be released at the 2015 SEMA Show. These kits are easy to install, fit into small locations and have a lifespan of more than 50,000 hours.

CargoRAXX, Booth #33303 introduces their interior SUV storage system. Featuring a lightweight aluminum frame, its easily removable and adjustable to accommodate various sized cargo.

Turnin’ Heads, Booth #90051 launches the world’s first concave wheel, which features technology that allows the construction of the spokes to go deeper into the heart of the barrel within the tight parameter of the mold than what conventional casting would allow.

Griot’s Garage, Booth #13069 announces their professional water house that features a zero memory design, allowing it to lay flat exactly where you drop it. It has extreme all-weather flexibility, even in sub-zero temperatures as low as -40 degrees and is available in either 60 or 100 ft. lengths.

WELD Racing, Booth #25125 introduces the CCW Forged Performance new race-inspired Daytona Series of Wheels for the pro-touring market. Their design features aggressive race-inspired styling with depth and dimension not commonly found in a two-piece wheel.

Engaged Media, Booth #23097 announces they will be having autograph signings in their booth during the SEMA Show by drag racing legend Tom “Mongoose McEwen and Velocity Channel’s Dave Kindig and Kevin Schiele.

The 2015 SEMA Show is taking place November 3-6 in Las Vegas, Nevada. To register to attend and for more information, visit www.SEMAShow.com. Exhibitors can upload a press release to the Online Media Center for free at www.SEMAShow.com/node/add/press.

	VSS provides a custom KICKER subwoofer, amplifier, wiring harness and bracketing with repeatable performance every time.

By Becca Butler

Buyers and media can stay up-to-date on the latest exhibitor news with the SEMA Show Online Media Center. Exhibiting companies frequently announce their product debuts, vehicle unveils and other activities that will be taking place during the SEMA Show. Here are the most recent announcements. For a complete list of exhibitor news, visit www.SEMAShow.com/press.

Kicker Performance Audio, Booth #11861 has developed four new Vehicle-Specific Solutions (VSS) for Ford F-150, F-250 and F-350 truck owners. VSS provides a custom KICKER subwoofer, amplifier, wiring harness and bracketing with repeatable performance every time, featuring no cut metal and factory wiring staying 100% intact.

Diode Dynamics, Booth #11671 announces the first products manufactured using brand-new LED components. Featuring an independent white chip in addition to multicolor functionality, this new automotive lighting technology is substantially brighter and more balanced when compared to that of old technology.

Madico Window Films, Booth #12139 will be conducting live demonstrations and customer walkthroughs in their booth at this year’s SEMA Show. “With Madico Behind You, Your Future Is Bright” will be the guiding theme for their exhibit space, where Showgoers can learn more about their automotive, solar, safety and security window films.

Race Sport, Booth #11849 announces their “Penetrator” Fan-less LED fog kit, which will be released at the 2015 SEMA Show. These kits are easy to install, fit into small locations and have a lifespan of more than 50,000 hours.

CargoRAXX, Booth #33303 introduces their interior SUV storage system. Featuring a lightweight aluminum frame, its easily removable and adjustable to accommodate various sized cargo.

Turnin’ Heads, Booth #90051 launches the world’s first concave wheel, which features technology that allows the construction of the spokes to go deeper into the heart of the barrel within the tight parameter of the mold than what conventional casting would allow.

Griot’s Garage, Booth #13069 announces their professional water house that features a zero memory design, allowing it to lay flat exactly where you drop it. It has extreme all-weather flexibility, even in sub-zero temperatures as low as -40 degrees and is available in either 60 or 100 ft. lengths.

WELD Racing, Booth #25125 introduces the CCW Forged Performance new race-inspired Daytona Series of Wheels for the pro-touring market. Their design features aggressive race-inspired styling with depth and dimension not commonly found in a two-piece wheel.

Engaged Media, Booth #23097 announces they will be having autograph signings in their booth during the SEMA Show by drag racing legend Tom “Mongoose McEwen and Velocity Channel’s Dave Kindig and Kevin Schiele.

The 2015 SEMA Show is taking place November 3-6 in Las Vegas, Nevada. To register to attend and for more information, visit www.SEMAShow.com. Exhibitors can upload a press release to the Online Media Center for free at www.SEMAShow.com/node/add/press.