News | Specialty Equipment Market Association (SEMA)

Ladies of NHRA to Highlight 2015 SEMA Show NHRA Breakfast

Thu, 09/24/2015 - 07:22

By SEMA Editors

Erica Enders	Courtney Force	Alexis DeJoria
Leah Pritchett	Shirley Muldowney

The 2015 NHRA Breakfast at the SEMA Show will celebrate the success of women in drag racing. Featured drivers will include Erica Enders, Courtney Force, Alexis DeJoria, Leah Pritchett and legendary Shirley Muldowney.

The popular annual event at the SEMA Show, which has showcased many of NHRA’s legendary drivers, team owners and other characters within the sport, has grown into a must-attend affair for SEMA Show attendees and this year’s program promises to continue that tradition. NHRA will bring together some of its most successful women in the NHRA Mello Yello Drag Racing Series and they will discuss their memories and legacies.

Enders is the defending Pro Stock world champion, having won her title in dramatic fashion over Jason Line at the season-ending Auto Club NHRA Finals. The win made her only the third female driver to win an NHRA professional championship. She has 19 career victories, including this year’s Chevrolet Performance U.S. Nationals at Indianapolis, which puts her second on the all-time wins list by women behind only Pro Stock Motorcycle’s Angelle Sampey.

Force, the youngest daughter of 16-time Funny Car world champ John Force, is creating her own legacy in Funny Car. She has seven career victories, cementing her as the winningest female Funny Car driver ever. Force is also the only female Funny Car driver to record four wins in a season. Her biggest win came in 2013 when she won the season-opening Circle K NHRA Winternationals. Force was also the 2012 Automobile Club of Southern California Road to the Future Award winner.

DeJoria has also made a name for herself in the Funny Car ranks. The daughter of Paul Mitchell Hair Care Products and Patron Tequila owner John Paul DeJoria, DeJoria is a three-time winner in the Mello Yello Series. She made history in 2014, becoming the second female in Funny Car to win the Chevrolet Performance U.S. Nationals in Indianapolis. DeJoria also became the first Funny Car female to run a sub-three-second pass, achieving the feat at the season-opening event in Pomona in 2014.

Pritchett is a name to watch in the future in Top Fuel. She has started to make consistent runs on her part-time team and her talent is immense. She reached her first career final this year in Atlanta and was narrowly defeated. A former Nostalgia Funny Car world champion, a junior dragster racer and always a crowd favorite, Pritchett is on track to become a major player in NHRA Drag Racing.

Muldowney is a name that will forever be etched in the history of motorsports. Racing in a time when a woman in drag racing was nonexistent, Muldowney rewrote the rule book of successful women in racing. She scored three world championships and 18 career victories, cementing her legacy alongside the greats of “Big Daddy” Don Garlits, Don “The Snake” Prudhomme and Kenny Bernstein.

The NHRA Breakfast at the SEMA Show will be held Wednesday, November 4, from 7:30 a.m.–9:00 a.m. at the Westgate Las Vegas Resort and Casino (formerly the Las Vegas Hotel and Casino [LVH]) Paradise Events Center South. The NHRA Breakfast is open to all registered SEMA Show attendees. A continental breakfast will be served.

The panel will be moderated by longtime NHRA announcer Bob Frey. Following the NHRA Breakfast, all of the special panel guests will be at the NHRA Booth signing autographs and handing out limited-edition autograph cards from 10:00 a.m.–11:00 a.m. DeJoria’s Patron XO Cafe Incendio Toyota Camry Funny Car will also be on display at the booth.

This event is open to all registered SEMA Show attendees at no cost; however, tickets are required. To order your event ticket or register for the show, visit the SEMA Show website and click “Add Event Tickets.”

New SEMA Show Mobile App Includes Ability to Create Custom Product Lists

Thu, 09/17/2015 - 16:23

By Della Domingo

	The 2015 SEMA Show Mobile App features custom turn-by-turn navigating directions, the most up-to-date exhibitor list and now the ability to scan products in the New Products Showcase.

The 2015 SEMA Show Mobile App is making it easier than ever for Showgoers to navigate the four-day trade show, as well as obtain exhibitor and product information. The 2015 SEMA Show Mobile App features custom turn-by-turn navigating directions, the most up-to-date exhibitor list, and—new this year—the ability to scan products in the New Products Showcase to create a customized list that buyers and media can use during and after the Show.

“The mobile app’s scanning ability empowers users to build a product list that meets their specific needs,” said Peter MacGillivray, SEMA vice president of communications and events. “Users control what products are included on their list, and they have complete ownership of that list. It’s great for identifying what booths to visit, and it helps with post-Show follow-up.”

In addition to using the mobile app as a scanner in the New Products Showcase and searching for exhibitors, seminars or special events, the 2015 SEMA Show Mobile App has the ability to:

Create a custom list of exhibitors to visit by bookmarking them. After bookmarking the exhibitors, users can view all the selected companies on a single map and chart the best route to visit them. The list can be emailed and include notes for each exhibitor.

Flag the exhibitors you visited. Great for post-Show follow-up, the list will provide contact information and details for all the exhibitors you met with during the SEMA Show. Again, you can include notes along the way.

View a comprehensive list of educational seminars, celebrity appearances and networking events by day or by category. Flag the events that interest you and create a personalized schedule, then rate the seminars you attend quickly and easily using the mobile app.

Easily access transportation details, including where the transportation hubs are located at the Show, and which hotels are included in the free hotel shuttle service.

Stay up-to-date with the latest news through SEMA’s social media feeds, available directly through the mobile app.

To download the mobile app, visit the SEMA Show website. Showgoers can also search “SEMA 2015” in the smartphone app store.

A web version is available for those whose mobile devices are not compatible with traditional apps.

New SEMA Show Mobile App Includes Ability to Create Custom Product Lists

Thu, 09/17/2015 - 16:23

By Della Domingo

	The 2015 SEMA Show Mobile App features custom turn-by-turn navigating directions, the most up-to-date exhibitor list and now the ability to scan products in the New Products Showcase.

The 2015 SEMA Show Mobile App is making it easier than ever for Showgoers to navigate the four-day trade show, as well as obtain exhibitor and product information. The 2015 SEMA Show Mobile App features custom turn-by-turn navigating directions, the most up-to-date exhibitor list, and—new this year—the ability to scan products in the New Products Showcase to create a customized list that buyers and media can use during and after the Show.

“The mobile app’s scanning ability empowers users to build a product list that meets their specific needs,” said Peter MacGillivray, SEMA vice president of communications and events. “Users control what products are included on their list, and they have complete ownership of that list. It’s great for identifying what booths to visit, and it helps with post-Show follow-up.”

In addition to using the mobile app as a scanner in the New Products Showcase and searching for exhibitors, seminars or special events, the 2015 SEMA Show Mobile App has the ability to:

Create a custom list of exhibitors to visit by bookmarking them. After bookmarking the exhibitors, users can view all the selected companies on a single map and chart the best route to visit them. The list can be emailed and include notes for each exhibitor.

Flag the exhibitors you visited. Great for post-Show follow-up, the list will provide contact information and details for all the exhibitors you met with during the SEMA Show. Again, you can include notes along the way.

View a comprehensive list of educational seminars, celebrity appearances and networking events by day or by category. Flag the events that interest you and create a personalized schedule, then rate the seminars you attend quickly and easily using the mobile app.

Easily access transportation details, including where the transportation hubs are located at the Show, and which hotels are included in the free hotel shuttle service.

Stay up-to-date with the latest news through SEMA’s social media feeds, available directly through the mobile app.

To download the mobile app, visit the SEMA Show website. Showgoers can also search “SEMA 2015” in the smartphone app store.

A web version is available for those whose mobile devices are not compatible with traditional apps.

Chance to Win $1,000 Through REDTAIL Telematics’ Ultimate Road Mileage Challenge

Thu, 09/17/2015 - 16:11

	The winner of REDTAIL Telematics’ Ultimate Road Mileage Challenge will be announced in the company’s booth (#11971) on the opening day of the 2015 SEMA Show.

By SEMA Editors

SEMA Show Exhibitor REDTAIL Telematics (Booth #11971) has launched a worldwide promotion called the Ultimate Road Mileage Challenge. Fifty competitors will be chosen from entries submitted to www.mileagechallenge.redtailtelematics.com.

Contestants will plug the REDTAIL Telematics GPS device into their vehicle's cigarette lighter or 12-volt adapter. Throughout October, REDTAIL will track their mileage on its website Leaderboard, and put a pin in the world map to roughly indicate their position.

The day before the 2015 SEMA Show opens, the winner will be chosen and notified, so they can pick up their ‘big check’ in the REDTAIL booth on the first day of the Show.

According to Anna Amoresano, REDTAIL VP of Marketing, “SEMA is the ideal show for REDTAIL to connect with authorized resellers looking for a growing company offering state-of-the-art GPS products for families and fleets of between one and one-million vehicles. Ask any of our satisfied customers. Our veteran sales organization in the field can answer all your questions, but we're also looking forward to meeting with you in person in our SEMA Booth #11971.”

For more information, visit www.redtailtelematics.com or www.plextek.com.

Chance to Win $1,000 Through REDTAIL Telematics’ Ultimate Road Mileage Challenge

Thu, 09/17/2015 - 16:11

	The winner of REDTAIL Telematics’ Ultimate Road Mileage Challenge will be announced in the company’s booth (#11971) on the opening day of the 2015 SEMA Show.

By SEMA Editors

SEMA Show Exhibitor REDTAIL Telematics (Booth #11971) has launched a worldwide promotion called the Ultimate Road Mileage Challenge. Fifty competitors will be chosen from entries submitted to www.mileagechallenge.redtailtelematics.com.

Contestants will plug the REDTAIL Telematics GPS device into their vehicle's cigarette lighter or 12-volt adapter. Throughout October, REDTAIL will track their mileage on its website Leaderboard, and put a pin in the world map to roughly indicate their position.

The day before the 2015 SEMA Show opens, the winner will be chosen and notified, so they can pick up their ‘big check’ in the REDTAIL booth on the first day of the Show.

According to Anna Amoresano, REDTAIL VP of Marketing, “SEMA is the ideal show for REDTAIL to connect with authorized resellers looking for a growing company offering state-of-the-art GPS products for families and fleets of between one and one-million vehicles. Ask any of our satisfied customers. Our veteran sales organization in the field can answer all your questions, but we're also looking forward to meeting with you in person in our SEMA Booth #11971.”

For more information, visit www.redtailtelematics.com or www.plextek.com.

Last Chance for Buyers to Have Badges Mailed Before SEMA Show

Thu, 09/17/2015 - 16:01

By Becca Butler

	Open to professionals in the automotive specialty-equipment industry, SEMA Show registration is $25 if completed online before October 16.

Buyers can have their badges mailed before the 2015 SEMA Show and save money by registering on the SEMA Show website today.

Buyers from the United States and Canada have until October 16, to register and have their badges mailed, while all other buyers must register before September 18, to have badges mailed prior to the event. Open to those who work in the automotive specialty-equipment industry, SEMA Show registration is $25 if completed online before October 16. The fee after October 16 is $75 per person.

Show credentials provide access to all four days of the 2015 SEMA Show, November 3–6, in Las Vegas. All Showgoers also have access to the AAPEX Show taking place at the Sands Convention Center, and to SEMA Ignited—the official SEMA Show afterparty—taking place Friday, November 6, from 3:00 p.m.–10:00 p.m. To learn what else SEMA Show registration provides, see “Here’s What $25 Gets You at the SEMA Show.”

For more information about 2015 Show registration, visit the SEMA Show website or call the SEMA Show registration hotline at 866-229-3687.

Last Chance for Buyers to Have Badges Mailed Before SEMA Show

Thu, 09/17/2015 - 16:01

By Becca Butler

	Open to professionals in the automotive specialty-equipment industry, SEMA Show registration is $25 if completed online before October 16.

Buyers can have their badges mailed before the 2015 SEMA Show and save money by registering on the SEMA Show website today.

Buyers from the United States and Canada have until October 16, to register and have their badges mailed, while all other buyers must register before September 18, to have badges mailed prior to the event. Open to those who work in the automotive specialty-equipment industry, SEMA Show registration is $25 if completed online before October 16. The fee after October 16 is $75 per person.

Show credentials provide access to all four days of the 2015 SEMA Show, November 3–6, in Las Vegas. All Showgoers also have access to the AAPEX Show taking place at the Sands Convention Center, and to SEMA Ignited—the official SEMA Show afterparty—taking place Friday, November 6, from 3:00 p.m.–10:00 p.m. To learn what else SEMA Show registration provides, see “Here’s What $25 Gets You at the SEMA Show.”

For more information about 2015 Show registration, visit the SEMA Show website or call the SEMA Show registration hotline at 866-229-3687.

Last Chance for Buyers to Have Badges Mailed Before SEMA Show

Thu, 09/17/2015 - 16:01

By Becca Butler

	Open to professionals in the automotive specialty-equipment industry, SEMA Show registration is $25 if completed online before October 16.

Buyers can have their badges mailed before the 2015 SEMA Show and save money by registering on the SEMA Show website today.

Buyers from the United States and Canada have until October 16, to register and have their badges mailed, while all other buyers must register before September 18, to have badges mailed prior to the event. Open to those who work in the automotive specialty-equipment industry, SEMA Show registration is $25 if completed online before October 16. The fee after October 16 is $75 per person.

Show credentials provide access to all four days of the 2015 SEMA Show, November 3–6, in Las Vegas. All Showgoers also have access to the AAPEX Show taking place at the Sands Convention Center, and to SEMA Ignited—the official SEMA Show afterparty—taking place Friday, November 6, from 3:00 p.m.–10:00 p.m. To learn what else SEMA Show registration provides, see “Here’s What $25 Gets You at the SEMA Show.”

For more information about 2015 Show registration, visit the SEMA Show website or call the SEMA Show registration hotline at 866-229-3687.

2015 SEMA Show to Feature New Media Center Location

Thu, 09/17/2015 - 15:22

By Della Domingo

	Journalists will have exclusive access to the Media Center in its new location to work on and file stories.

Journalists and reporters at the 2015 SEMA Show will have exclusive access to the Nitto Tire Media Center, in its new location along with the New Products Showcase on the sky bridge between Central and South Halls.

“The New Products Showcase is the No. 1 attendee attraction at the SEMA Show and is a valuable resource to journalists looking for hot, new products to report on,” said Peter MacGillivray, SEMA vice president of communications and events. “By co-locating the Media Center with the New Products Showcase, it will be easy and convenient for journalists to stop by the Showcase and gather product information.”

Media can use a free scanner to select the products that interest them the most, receive more information on those products and then head over to the Media Center to work on and file stories. Filled with a number of valuable resources, such as computers, press-kit materials, a copy machine and more, the Nitto Tires Media Center, located in room S220, is available during the following hours:

Friday, October 30–Sunday, November 1: 10:00 a.m.–4:00 p.m.
Monday, November 2: 7:30 a.m.–5:00 p.m.
Tuesday, November 3: 7:00 a.m.–6:00 p.m.
Wednesday, November 4: 7:30 a.m.–6:00 p.m.
Thursday, November 6: 8:00 a.m.–5:30 p.m.
Friday, November 7: 8:00 a.m.–3:00 p.m.

Members of the media can visit the Media Center, room S220, to obtain their Show credentials immediately upon arriving. To register to attend the 2015 SEMA Show as media, visit www.SEMAShow.com/media.

2015 SEMA Show to Feature New Media Center Location

Thu, 09/17/2015 - 15:22

By Della Domingo

	Journalists will have exclusive access to the Media Center in its new location to work on and file stories.

Journalists and reporters at the 2015 SEMA Show will have exclusive access to the Nitto Tire Media Center, in its new location along with the New Products Showcase on the sky bridge between Central and South Halls.

“The New Products Showcase is the No. 1 attendee attraction at the SEMA Show and is a valuable resource to journalists looking for hot, new products to report on,” said Peter MacGillivray, SEMA vice president of communications and events. “By co-locating the Media Center with the New Products Showcase, it will be easy and convenient for journalists to stop by the Showcase and gather product information.”

Media can use a free scanner to select the products that interest them the most, receive more information on those products and then head over to the Media Center to work on and file stories. Filled with a number of valuable resources, such as computers, press-kit materials, a copy machine and more, the Nitto Tires Media Center, located in room S220, is available during the following hours:

Friday, October 30–Sunday, November 1: 10:00 a.m.–4:00 p.m.
Monday, November 2: 7:30 a.m.–5:00 p.m.
Tuesday, November 3: 7:00 a.m.–6:00 p.m.
Wednesday, November 4: 7:30 a.m.–6:00 p.m.
Thursday, November 6: 8:00 a.m.–5:30 p.m.
Friday, November 7: 8:00 a.m.–3:00 p.m.

Members of the media can visit the Media Center, room S220, to obtain their Show credentials immediately upon arriving. To register to attend the 2015 SEMA Show as media, visit www.SEMAShow.com/media.