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SEMA Council & Network News: Meet SBN Member of the Month Eysabel Sanchez

Strengthen Your Company Through Community

No matter what niche you're in—rods, restoration, racing, restyling, reps, trucks or wheels and tires—there's a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of market-specific programs and activities designed to provide educational and networking opportunities while promoting their particular industry segment.

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Eysabel Sanchez

SBN Member of the Month- Eysabel Sanchez, AWDsome Lifestyles

Eysabel Sanchez is a producer for AWDsome Lifestyles in Anaheim, California.

What does AWDsome Lifestyles do?

We are a marketing company here to captivate our young niche audience of auto enthusiasts and build brand relationships.

Tell us about your position.

As a producer, I wear many hats, from budgeting, developing copy and brainstorming events and branding strategy. I essentially create the identity of the campaign and give the creative process a sequence to give it life.

What is the most satisfying aspect of your job?

When you step back and you see your audience see your vision through branding.

How long have you been with the aftermarket industry?

Two years.

What brought you to the industry?

My husband’s passion for Subaru and his vision for the car demographic, and I wanted to share that vision with him to make it a reality.

Any major professional accomplishments?

Making AWDsome Lifestyles even more AWDsome.

Do you have membership in other organizations?

SEMA’s Emerging Trends and Technologies Network (ETTN) and Young Executives Network (YEN).

Who is your industry mentor?

My husband—he taught me how to adapt to this industry and how we can benefit each other.

What is the best piece of advice you have ever received?

You reap what you sow.

What would someone meeting you for the first time be surprised to learn?

I actually enjoy what I do!

What is your dream car?

Volkswagen Karmann Ghia two-door coupe, any year.

What is your favorite pastime?

I love singing and discovering new music. It’s always been a passion. And in my position, I can always be behind the scenes and see where the talent is and where everything shines the brightest.

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Visit ARMO's website.

ARMO General Membership Meeting

ARMO will conduct a general membership meeting, open to all ARMO members. This is the best opportunity to interact with your select committee. If you are wondering how to gain the most from your membership, join us to learn more about the programs and benefits available to you. It’s an early call—we’ll have plenty of coffee and danishes to start your day.

The event will take place at the 2015 SEMA Show on Wednesday, November 4, at Westgate Conference Rooms 4-6 from 7:15-9:00 a.m.

Register today!

ARMO Restoration & Car Building Roundtable

A small-business roundtable discussion will be held at the 2015 SEMA Show Thursday, November 5, 9:30-11:30 a.m., in Room N236 of North Hall. These will be true, interactive discussions between industry veterans and newcomers. This year’s discussion is titled “Restoration and Car Building Roundtable” and features a group of industry veterans in a discussion about challenges, opportunities and what might lie ahead in the business of restoration and car building. This is a great opportunity for members to hear from those who have made successful careers in the industry and to share their own experiences.

Register today!

For more information about any of these programs, contact Jim Skelly, SEMA council liaison, at 909-978-6690,

Visit ETTN's website 

ETTN Networking Event

Pre-register now!

The Emerging Trends and Technology Network (ETTN) invites you to unwind and network with a community of like-minded engineers, product developers and industrial designers at their annual Networking Event taking place at the 2015 SEMA Show in Las Vegas.

The event will be held in the New Products Showcase stage amongst top industry innovations and will feature guest speaker John Waraniak, SEMA vice president of vehicle technology. Members of the SEMA Garage will be on hand to discuss the latest trends and technology affecting the industry. Enjoy ice-cold beverages, food and door prizes and learn how you can advance in the marketplace.

ETTN Networking Event Details
When: November 5, 4:00 p.m.–5:00 p.m.
Where: LVCC, New Products Showcase

Join the ETTN.

For more information on this event, contact SEMA’s Director of Networks Bryan Harrison at 909-978-6691 or

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Visit TORA's website.  

TORA/ORBA Happy Hour

Are you a buyer interested in meeting exhibitors in the truck and off-road industries? Are you a manufacturer hoping to build leads in a casual environment on the Show floor? Truck and off-road buyers and exhibitors are invited to the TORA/ORBA Happy Hour at the TORA booth (#34169) in upper South Hall of the Las Vegas Convention Center, Tuesday, November 3, from 4:00 p.m.-5:30 p.m.

Wrap up the first day of the 2015 SEMA Show by mingling with motivated buyers and exhibitors and learning about the council over a drink.

Register today!

For more information, contact Clayton Drescher at 909-978-6696,

Visit MRN's website.  

MRN Rep Round Table

The Manufacturers Representative Network (MRN) will host its MRN Rep Roundtable, Sunday, November 1, from 3:30 p.m.–6:00 p.m., at the Las Vegas Convention Center Upper North Hall, room N256. Both MRN members and non-members are encouraged to attend. This year’s roundtable will feature six industry expert speakers discussing important topics facing manufacturer representatives today, and offering solutions for tomorrow. The always successful roundtable will offer attendees the opportunity to ask questions and receive answers in a small group setting.

This year’s topics include:

  • How to handle private equity acquisitions and management. Speaker: Mitch Williams
  • Three biggest challenges facing reps today and tomorrow. Speaker: Clay Taylor, ESQ
  • How to be a great rep in the e-commerce market. Speaker: Bernard Bolisig
  • Wealth management for reps. Speaker: Andrew D. Horowitz
  • Tools and trends for a mobile workforce. Speaker: Tyler Tanaka
  • Improving your rep teams communication, training, and overall goals. Speaker: Nikki Weiss

The goal of the roundtable is to help increase the manufacturers' representatives’ knowledge on key issues they might be facing today in an effort to improve their industry impact tomorrow. It is an excellent way to start off your SEMA Show week.

Cost: $25 for SEMA Members, $35 for non-members

Register Today!

Take Advantage of the MRN Rep Room During the SEMA Show

As a benefit to all MRN members during Show hours, the MRN Rep Room will be located inside the SEMA Members Lounge on the upper floor of the Central Hall in room N251. The MRN Rep Room will offer a quiet place where reps can catch up on phone calls or emails. Access will be through the SEMA Members Lounge.

For more information, contact SEMA’s Director of Networks, Bryan Harrison at 909-978-6691 or

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Visit PRO's website.

PRO General Membership Meeting

For members who have joined the council recently, or who just want to stay in the know, a general membership open meeting at the 2015 SEMA Show on Wednesday, November 5 will give another chance to connect over breakfast. Join the council leadership from 7:30-9:00 a.m. in the Las Vegas Convention Center, to ask questions and learn more about the group’s focus for the next year and beyond.

Register today!

PRO Happy Hour

Visit PRO in the North Hall at Booth #12561 during Show hours to learn more about what the council has to offer, the group's long-term goals, or just to meet the leadership face to face. If you'd like to help out, get connected, and advocate for PRO to Show attendees, please consider volunteering to help staff the booth.

Be sure to take a mid-week break by mingling with motivated restyling buyers and exhibitors over drinks at the PRO Happy Hour, Wednesday, November 4, from 4:00 p.m.-5:00 p.m.

Register today!

For more information on these ore any other PRO events, contact Clayton Drescher at 909-978-6696,

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Visit YEN's website

YEN General Membership Meeting

Are you a YEN member or a member of our industry under the age of 40 and looking to get more involved? If so, the 2015 YEN General Membership Meeting is the event for you! Starting Monday, November 2, at 5:00 p.m., join other like-minded young industry professionals for beverages as the YEN Leadership brings you up to date with our 2015 accomplishments and reviews goals for 2016.

The General Membership Meeting is a great way for you to voice your ideas on new YEN initiatives. Are you looking for ways to participate within YEN and SEMA? The General Membership Meeting is the perfect place to bring your ideas to the table and offer your time for volunteering.

Once the meeting concludes, we invite you to stay and network with your fellow YENsters!

Discussion topics will include:

  • YEN Annual Reception
  • SEMA Launch Pad 
  • YEN Power Tour 
  • YEN Networking Events
  • Member Resource Pool
  • Industry Challenges and Opportunities

RSVP Today! For more information, contact SEMA Director of Networks Bryan Harrison at 909-978-6991or

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