Fri, 12/04/2020 - 19:56

The following is a message from SEMA President and CEO Chris Kersting:

As a member of the Association, we need your recommendation of industry leaders to serve on the SEMA Board of Directors.

The following seats are open for this year’s election:

  • Chairman-elect (1 open seat)
  • Manufacturers (2 open seats)
  • Distributors/Retailers (2 open seats)
  • Services (1 open seat)

Please take a moment and tell us whom you would recommend as a potential nominee for a board member position by completing and submitting a nomination form. To help the vetting process, include information about the nominee’s qualifications, such as background, experience and achievements that would make that nominee an outstanding board candidate.

Nominations for the SEMA Board of Directors are due on Wednesday, January 6, 2021. Please complete and submit the nomination form.

A strong board means wise leadership and an association that serves its members well. We urge you to take part in the nominations process—our industry has many individuals who would be an asset to the Board, but we need you to help bring them to the attention of the Nominating Committee.

Thank you for your attention to this important request.

Sincerely,
 
Chris Kersting, CAE
SEMA President & CEO

Fri, 12/04/2020 - 19:30

By SEMA Editors

Image
Ford Bronco Sport

In partnership with Ford Motor Company, the SEMA Garage is excited to announce a Measuring Session for the upcoming 2021 Ford Bronco Sport!

The event will allow SEMA members to test-fit prototypes, 3D scan, measure, and have close-up experience with the Bronco Sport ahead of the vehicle’s public release.

The featured 2021 Bronco Sport will contain the following specs:

  • Badlands Trim
  • 4x4
  • 2.0L EcoBoost Engine
  • 8-speed Automatic Transmission

Please note that this will be an in-person event at the SEMA Garage in Diamond Bar, California. In order to comply with state and local health guidelines, this event will take place over two separate weeks with scheduled appointments. Due to high demand, your appointment will be time limited.

Week 1: December 14, 2020 – December 18, 2020

Week 2: January 4, 2021 – January 8, 2021

*All registered attendees will be required to an initial temperature check, wear face coverings and gloves, as well as practice social distancing during their appointment. The vehicle will be sanitized in between each appointment.

Register for the Ford Bronco Measuring Session.

Thu, 12/03/2020 - 16:01

By SEMA Washington, D.C., Staff

On December 1, 2020, the U.S. Environmental Protection Agency released its new EPA Tampering Policy (Nov. 23, 2020) (“Policy”). The Policy replaces Mobile Source Enforcement Memorandum 1A (June 25, 1974) and addresses civil enforcement of the Clean Air Act’s (“CAA”) prohibitions on tampering and aftermarket defeat devices.

The updated Policy emphasizes Memo 1A’s guidance that the EPA does not take enforcement action if the party engaging in the conduct has a documented “reasonable basis” to conclude that the part, component, or part installation will not adversely affect emissions. SEMA generally welcomes the revised policy as it will now allow SEMA members to undertake emissions testing and maintain the test data to document a “reasonable basis” for demonstrating the part does not take a vehicle out of emissions compliance. The test data can be raised as a defense to EPA enforcement, except in California, which is separately governed by California Air Resources Board (CARB) through its Executive Order (EO) program.

SEMA is seeking further clarification from EPA on how the Policy will be applied to certain types of parts and required test data. The new policy identifies systems that monitor, process or reduce emissions such as onboard diagnostics (OBD), electronic control units (ECUs), and exhaust gas recirculation (EGR), noting that a product which changes these systems might be an illegal defeat device. Under both the previous EPA Memo 1A and the new Policy, products that have been successfully tested pursuant to the CARB EO program, including modified ECUs, are treated by EPA as legal for sale.  

The Policy includes six categories illustrating what the EPA views to be a reasonable basis. Paraphrased here, they are:

  • Reasonable Basis A: the part is identical to the EPA-certified configuration [replacement parts]
  • Reasonable Basis B: the equipment is a replacement after-treatment system that is as effective as the vehicle’s or engine’s original system and is durable enough to last for a period of time equal to at least half of the vehicle’s or engine’s useful life as defined in EPA regulations [ex: replacement catalytic converters]
  • Reasonable Basis C: addition of a new after-treatment system to decrease emissions [ex: diesel particulate filters and oxidation catalysts]
  • Reasonable Basis D: aftermarket modification parts where emissions testing demonstrates no adverse effect on emissions [ex: specialty add-on equipment]
  • Reasonable Basis E: aftermarket part certified or approved by EPA
  • Reasonable Basis F: aftermarket part exempted by CARB

Of these 6, “D” is the expression of the common industry practice of conducting testing on an aftermarket part to determine the emissions impact of the part. While not a mandate, the Policy suggests using the services of a third-party test facility (such as the SEMA Garage). The Policy provides guidance on demonstrating a reasonable basis, including:  

  • Testing may be performed by an independent test facility or by the aftermarket parts manufacturer, but the test data documenting a reasonable basis should be gathered in advance of sales or product installation.
  • In-use testing protocols and accelerated aging techniques should employ procedures recognized by the EPA and consistent with good engineering judgement. OEM deterioration factors used for EPA certification may be employed.
  • The product should be tested on a “worst case” vehicle or other scenario for which the product is intended to be installed.

The Policy makes clear emissions testing requirements and prohibitions on tampering and defeat devices apply for the entire life of vehicles, engines, and equipment, and continue to apply regardless of whether the regulatory “useful life” or warranty period has ended.

The Policy does not address the issue of EPA-certified motor vehicles that are converted into a vehicle used solely for competition motorsports, nor the related aftermarket parts legitimately sold for that purpose. SEMA is seeking clarification to verify that such parts are exempt from the emissions compliance and testing requirements.

The Policy does not address remanufacturing a vehicle, engine, or piece of equipment into a “new” product. As with manufacturing from new components, manufacturing a motor vehicle, motor vehicle engine, nonroad vehicle, or nonroad engine from used components is generally subject to the Act’s certification requirements. Generally, the remanufactured vehicle, engine, or equipment must be covered by an EPA certificate of conformity (the original certificate or a new certificate) or exempted from the certification requirements before being sold, offered for sale, or placed back into service.

The EPA notice also includes a separate request for information regarding the EPA’s ongoing evaluation of the 1986 catalyst policy and potential future enforcement policy regarding replacement catalytic converters for light-duty gasoline motor vehicles that are beyond their emissions warranty. The EPA is seeking information and data on: potential costs and air quality benefits of withdrawing or changing the 1986 catalyst policy; the current state of the market of replacement catalysts, including the cost, volume of sales, frequency of installation, the age and mileage of vehicles on which replacement catalysts are installed; to what extent catalyst replacement is needed due to failure of the original catalyst, or other reason including theft; and the effectiveness of replacement catalysts at treating air pollution, including whether and to what extent replacement catalysts in the current market conform to the catalysts described in the 1986 catalyst policy.

SEMA had urged the EPA to update its tampering policy and believes the new document provides a reasonable new pathway for companies to demonstrate compliant products.

Thu, 12/03/2020 - 11:13

All SEMA Emerging Trends and Technology Network (ETTN) members are invited to join the upcoming ETTN virtual membership meeting and networking event on December 17, at 9:00 a.m. (PST).

Thu, 12/03/2020 - 09:58

Compiled by SEMA Editors

VP Racing Fuels New Products Beome Part of Road to Indy

VP Racing Fuels Inc. has announced a significant expansion of its partnership with the Road to Indy. Through 2025, VP’s role as the Official Fuel has grown to include designation as the Official Lubricant and Official Coolant for Indy Lights, the Indy Pro 2000 Championship, and the USF2000 Championship. VP is the exclusive fuel supplier for all three levels of the Road to Indy driver development ladder system and will promote through at-track product displays, an expanded social media program, original content featuring Road to Indy drivers, advertisements during live streaming race coverage, and the addition of a season-ending VP cash award. With market competitive pricing, competitors will also see a cost-saving on all Official VP Racing Fuels products.

For more racing news, visit Performance Racing Industry’s (PRI) website.

Thu, 12/03/2020 - 09:09

Compiled by SEMA Editors

CRP Automotive Employs “Virtual Roadshow” to Connect with Customers and Industry Partners

CRP Automotive has launched a “Virtual Roadshow” to connect with key customers and industry partners in response to cancelled trade shows and business conferences in 2020. CRP is using the CRP Virtual Roadshow to take its message about new programs and products during online meetings and workshops with customers, sales representatives and buyers. The virtual initiative, which is being conducted by CRP Automotive sales channel and product managers, also includes a variety of training sessions and debuts a selection of new products from the company’s Hot Products table. CRP Automotive will conduct its Virtual Roadshow with existing customers throughout the balance of 2020 and welcomes the opportunity to meet with any new customers or prospects that may be interested in learning more about CRP’s programs for 2021.

Chad PowszokChad Powszok

Chad Powszok Hired as Production Manager of Power Automedia’s Alloy Studios

Power Automedia has announced the hiring of Chad Powszok as Alloy Studios’ video production manager. Powszok has a breadth of experience in the marketing and advertising industry, and an infatuation with early American trucks and late-model Subarus that inspired several project car builds. Prior to joining the Power Automedia team, Powszok had been working in the video production industry fulfilling a variety of roles from production coordinator to associate producer, and eventually producer. Powszok contributed toward the coordination and production on three generations of Apple’s iPhone campaigns and two iPad campaigns. Additionally, he went on to win a Bronze Lion from Cannes Film Festival for the opening film for the World Wide Developers Conference in 2017 entitled “Appocalypse.” Now, as production manager of Alloy Studios, Powszok is able to draw from his extensive knowledge of video production to help coordinate all of the moving parts that entail Alloy Studio’s list of video projects. He will work to provide leadership and oversight for a team of video production staff and will be working closely with Jonny Mill, focusing on the day-to-day outcomes of his team.

Dan BillieDan Billie

Plews & Edelmann Appoints Dan Billie as CEO

Plews & Edelmann has announced the appointment of Dan Billie to the position of chief executive officer. The announcement was made by David Rashid, executive chairman for Plews & Edelmann. Prior to the promotion, Billie was the company’s chief commercial officer. Plews & Edelmann has gone through a significant transformation under Billie’s leadership. After divesting its retail business unit and directing its focus on application parts, Plews & Edelmann recently announced a new power steering component program under the Edelmann Elite brand that complements its power steering hose business. A 25-year veteran of the automotive aftermarket, Billie joined Plews & Edelmann in September 2019, bringing a wealth of commercial experience and executive leadership to the company. He previously served as executive vice president of APC Automotive Technologies and as senior vice president of CARDONE Industries.

Jeff GeoffroyJeff Geoffroy

Peterson Manufacturing Names New Director of Marketing, Business Development

Peterson Manufacturing has named Jeff Geoffroy as director of marketing and business development. In his new role, Geoffroy will be responsible for increasing brand awareness, expanding customer engagement and leading all go-to-market activities. He will also work with larger OEM customers, providing strategies to expand Peterson solutions to help solve industry lighting and harness issues. Geoffroy’s position as senior global product marketing manager for IBM’s Watson Commerce Group allowed him to resolve problems by enhancing and improving customer engagement through digital marketing solutions. More recently, he was director, product marketing for ZoomInfo, where he led product marketing for a pre-IPO go-to-market data company.

Prior to joining IBM, Geoffroy spent 15 years at Bose Corp. leading the sales and marketing efforts for one of its emerging business groups. After 5 years in the United States Army, Geoffroy reached the rank of Captain then started his business career working with various OEMs, including semi-conductor, medical, circuit board assembly and automotive accounts including Nissan and Mazda. During his first 10 years in the b2b environment, Geoffroy developed new program pricing models and engaged with departments throughout the companies he served to ensure smooth product development and product launches.

AWE
AWE AirGate Carbon Intake

AWE AirGate and S-FLO Carbon Intakes Receive CARB Executive Order

AWE, the precision engineering and manufacturing firm outside Philadelphia, has received California Air Resources Board Executive Order (CARB EO) D-832 for the following products:

Hypertherm Celebrates 25 Years of Powermax Air Plasma Systems

In December 1995, the first Powermax air plasma system rolled out of Hypertherm’s New Hampshire-based manufacturing plant. Over the last 25 years, the technology has continued to advance. The Powermax family now includes seven professional-grade air plasma systems, with a cut capacity ranging from thin gauge to 2-1/4 in.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

Thu, 12/03/2020 - 08:48

SEMA-member companies have posted several new listings for job opportunities in the Classifieds page of SEMA.org.

Thu, 12/03/2020 - 08:27

By Kyle Cheng

Industry Indicators
Check out the “SEMA Industry Indicators” report each month to learn how movements in the broader economy may impact your business strategy.

The U.S. economy continues to recover, but skyrocketing virus infections and increasing restrictions are moderating growth. Despite this, the auto industry continues to do well. Spending on auto parts has been especially high over the last few months and hit an all-time high in October. The next few months will be key in determining the trajectory of the recovery, especially as vaccines begin to roll out.

Want more information on the trends affecting the specialty-equipment industry? Check out the “SEMA Industry Indicators” report each month to learn how movements in the broader economy may impact your business strategy. In this report, published monthly, you’ll find:

  • Overall Economic Outlook
  • New Vehicle Sales and Statistics on Auto Parts Production
  • Consumer Sentiment and Spending
  • Economic Growth and Unemployment
  • Other Important Industry Insights

Download the November “SEMA Industry Indicators” report for free today at www.sema.org/research.

 

 

 

Thu, 12/03/2020 - 08:27

By Kyle Cheng

Industry Indicators
Check out the “SEMA Industry Indicators” report each month to learn how movements in the broader economy may impact your business strategy.

The U.S. economy continues to recover, but skyrocketing virus infections and increasing restrictions are moderating growth. Despite this, the auto industry continues to do well. Spending on auto parts has been especially high over the last few months and hit an all-time high in October. The next few months will be key in determining the trajectory of the recovery, especially as vaccines begin to roll out.

Want more information on the trends affecting the specialty-equipment industry? Check out the “SEMA Industry Indicators” report each month to learn how movements in the broader economy may impact your business strategy. In this report, published monthly, you’ll find:

  • Overall Economic Outlook
  • New Vehicle Sales and Statistics on Auto Parts Production
  • Consumer Sentiment and Spending
  • Economic Growth and Unemployment
  • Other Important Industry Insights

Download the November “SEMA Industry Indicators” report for free today at www.sema.org/research.

 

 

 

Tue, 12/01/2020 - 23:33

SEMA News—December 2020

SDC Product News

By Gigi Ho

The products featured below are from SEMA Data Co-op (SDC) member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SDC members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadatacoop.org.

The SDC is “data central” for the specialty-equipment segment, containing millions of products and vehicle fitments from performance and accessories brands. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data warehouse, complete with comprehensive online tools, and a team of dedicated data and technology experts to assist manufacturers and resellers with product data needs. Learn more about the SDC at www.semadatacoop.org.


JMS Chip

JMSJMS PedalMax

PedalMax was designed to improve the throttle response and driving characteristics of modern vehicles equipped with electronic throttle-control systems. Throttle response and acceleration are improved and turbo applications see a big lag reduction, all leading to more power and torque. Taking only minutes to install, the unit plugs inline between the vehicle’s pedal-position sensor and the vehicle harness, utilizing OEM connectors with a control knob to make performance adjustable on the fly. PedalMax units are fully waterproof, backed by a lifetime guarantee, and made in the U.S.A. Information: www.jmschip.com.

 


Rigid Industries

RigidAdapt LED Light Bar

The Adapt LED Light Bar has eight selectable beam patterns and accent lighting that can be programmed to display any color. The Adapt features an integrated optics design with spot, flood and driving zones. Horizontal beam patterns range from 90-degree slow- or moderate-speed broad beam to a highly focused 15-degree high-speed spot beam in a single fixture. It also includes Rigid’s new Active View Technology, which allows the beam pattern to automatically adjust based on the vehicle’s speed when set to adaptive mode. There is traditional side-mounting or underside low-profile stealth. Available in 10-, 20-, 30-, 40- and 50-in. lengths. The kit includes one light, a GPS module, a dash controller, an underdash module, a complete wiring harness and switch, mounting hardware and an installation guide. Information: www.rigidindustries.com.

 

 

 


Truck Covers USA

American Roll Cover

Truck Covers USAThe American Roll Cover for the new Jeep Gladiator was launched by Truck Covers USA at the 2019 SEMA Show. In keeping with the revolutionary style of the Truck Covers USA brand, this hard, retractable tonneau cover boasts a 25% smaller canister and lid, optimizing the Jeep’s truck-bed space and allowing for maximum cargo capacity. Specially designed brackets create a perfect fit specific to the Jeep Gladiator. Truck Covers USA offers the roll cover in both a matte and the original textured-finish powdercoating. The versatile unit allows for the seamless addition of the American Rack System and Yakima Component Kit to increase the ability to carry greater loads while still looking good. Information: www.truckcoversusa.com.