Wednesday, July 1, 2020 - 1:59pm

SDC LogoThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Wednesday, July 1, 2020 - 1:21pm

The automotive car-care and restyling segments of the specialty-equipment industry have been benefiting from opportunities ranging from color-change vinyl wraps, instant-healing paint protection film, virtually clear IR tint, ceramic coatings, detail sprays and orbital polishing technology. However, companies have had to adapt to the new environment that includes social distancing, and requires adapting marketing and communications. Challenges include trying to reach new customers and evolving to meet car dealership processes in a digital form. The following pages highlight many of the new restyling and car-care products that were showcased at the 2019 SEMA Show.

Wednesday, July 1, 2020 - 1:18pm

Street Trucks

The annual SEMA Show is where manufacturers in the automotive specialty-equipment industry exhibit their latest trends, newest technologies and hottest products. Many exhibitors enter their products in the New Products Showcase. As the number-one destination at the SEMA Show, the Showcase provides companies with a great opportunity to highlight their latest offerings, and it allows exhibitors to not only shine a spotlight on specific products but also generate foot traffic to their booths.

Wednesday, July 1, 2020 - 1:14pm

Corvette C8 Plug-In Hybrid: A curious C8 PHEV prototype was spotted with a rigged exhaust system that runs the exhaust through an exhaust flow analyzer tool.

’21 Ford Bronco Undisguised: This prototype of the ’21 Ford Bronco Sport has a signature boxy design that features an upright front fascia with Bronco headlight clusters, with a round headlight joined by a horizontal element.

Three-Row Grand Cherokee: Jeep is set to get a number of three-row SUVs in the next few years, and the Grand Cherokee three-row seen here looks like it’ll be ready to join the truck-based Wagoneer and Grand Wagoneer.

Wednesday, July 1, 2020 - 12:36pm

COVIDEven in the early days of the COVID-19 pandemic, the aftermarket was rolling up its sleeves for business. For operations able to stay open under essential-business declarations, that meant adopting the latest best practices in coronavirus mitigation. For those unable to stay open, it meant crafting innovative strategies to weather the lockdown until the green light came to reopen. Now that the economy is shifting into recovery mode, businesses in the latter category may be asking what “safely reopening” means. How can they best protect the health of employees and customers alike?

Wednesday, July 1, 2020 - 12:34pm

Industry news from SEMA-member companies, including The Retrofit Source, Aftermarket Performance Group, Accessible Technologies Inc. and more.

Wednesday, July 1, 2020 - 12:33pm

In late January, all indicators pointed to another robust 2020 for the market. Then came the coronavirus. In response, major UTV manufacturers took decisive measures to safeguard employees and customers and weather the national shutdown initiated in April, and aftermarket manufacturers and retailers developed new ways of selling. More recently, as the summer powersports season moves into full swing, there is optimism that a significant rebound will be possible.

Wednesday, July 1, 2020 - 12:30pm

FTHThe presidential election is just a few months away and the balance of power in Congress and state capitols is up for grabs. Now is the time for the specialty automotive aftermarket to mobilize and make our voices heard. Although SEMA’s next Washington Rally will be in May 2021, it is still possible to meet your elected officials in their local districts this year. SEMA government affairs staff can help you forge a relationship with the men and women who make decisions that impact the industry by inviting an elected official to tour your business or arranging a community meeting with your lawmaker.

Wednesday, July 1, 2020 - 11:59am

WisconsinWisconsin—Collector and Hobbyist Vehicles: SEMA-opposed legislation in Wisconsin to restrict eligibility and raise fees for collector and hobbyist vehicle registrations failed to pass the Assembly prior to a required legislative deadline. Currently, those vehicles must be more than 20 years old, and owners are required to pay twice the normal registration fee. If passed, the bill would have further limited each designation to vehicles 30 years old and older, expanded seasonal use restrictions, and increased the registration fees to three times the normal rate. In Wisconsin, a collector vehicle is defined as being at least 20 years old, preserved because of historical significance, and having had no body alterations. Vehicles eligible for hobbyist plates include street modifieds, replica vehicles, reconstructed vehicles and homemade vehicles.

Wednesday, July 1, 2020 - 11:54am

Brand ManagementThe COVID-19 pandemic caused many companies to scale back production or reduce operating hours, and it’s clear that consumers are looking for greater safety and security in their lives as the industry moves toward recovery. Based on information gathered from a variety of sources, the consensus is that the companies that are best positioned to deliver those attributes while still reliably delivering the products and services their customers depend on will have a unique opportunity to build upon and even expand their brand awareness in the coming years.

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