By SEMA News Editors

In partnership with Ford Motor Company, SEMA Garage has debuted SEMA Garage TechTalks, and a new measuring session featuring the Ford Mustang Dark Horse and Ford Mustang Mach-E Rally.

RSVP NOW.

The new SEMA Garage TechTalk events provide a forum where OEMs and SEMA-member aftermarket manufacturers come together to discuss future accessory opportunities, integration, trends, technology, marketing and business opportunities.

This Mustang event will combine two different vehicle teams representing the Ford Mustang Dark Horse and Ford Mustang Mach-E platforms. This combination will provide attendees with a great opportunity to learn and engage with subject-matter experts (SMEs) from battery electric to high-performance internal combustion powertrains. Each vehicle team will be accompanied by a group of vehicle representatives, including the chief program engineer, vehicle integration, marketing and branding, and engineering.

In addition, this event will feature an exclusive measuring session opportunity alongside of the vehicle SMEs, where attendees will have the opportunity to test-fit prototypes, 3D scan, measure and have a close-up experience with both vehicles, which feature two different trim levels each.   

Event Details:

Date: Monday, April 8, 2024
Location: SEMA Garage Detroit
14655 Jib St. Plymouth, MI 48170

Agenda: 

• 10:00 a.m.-12:00 p.m. EST: 

Moderated Panel Discussion.

Subject Presentation & Open Discussion.

• 12:00 p.m.-1:00 p.m. EST:

Networking Lunch.

• 1:00 p.m.-5:00 p.m. EST:

 Vehicle Measuring Session Opportunity.

RSVP NOW.

By SEMA News Editors

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide. Below are a few of the latest postings.

Lubrication Specialties

Digital Marketing Manager in Mount Gilead, Ohio

Lubrication Specialties, the oil and additive manufacturer and parent company of Hot Shot's Secret, is looking for a digital marketing manager to manage its digital marketing properties and aid in the creation and tracking of digital marketing, content and public relations programs in cooperation with the brand marketing manager.

Velocity Restorations

Interior/Trim Shop Technician in Cantonment, Florida

The interior technician is a highly skilled role responsible for creating and installing high-end upholstery and interior components into classic vehicles. In-depth knowledge of modern upholstery techniques, a good eye for detail and the ability to visualize design ideas are required.

Zeder Corporation

Internal Sales Support Officer in Ontario, California

This newly created position is for an individual who will lead customer prospecting, follow-up, and often initial customer contact in support of Zeder’s existing external Sales Managers. Remote or hybrid work is a possibility for the right candidate.

By SEMA News Editors

As a result of the recent '24 Toyota Land Cruiser and 24 Lexus GX measuring session, the SEMA Garage Tech Transfer program is now offering a wide variety of 3D scan data on the all-new Land Cruiser and GX models. The data accounts for various trim models, such as 1958 and Premium Package for the Land Cruiser and Premium Plus and Overtrail for the GX.

SEMA Tech Transfer members now have access to this data, ranging from individual components to the complete vehicle, including (but not limited to):

     • Full exterior.
     • Frame sections.  
     • Suspension.
     • Brake assemblies.
     • Wheels.
     • Exhaust system.
     • Air intake.
     • Rear Cargo.
     • And much more.

To gain access to this data, please visit semagarage.com/techtransfer.

For more information, contact productdevelopment@sema.org.

By Ashley Reyes

SEMA has rolled out two new benefits for business members, offering exclusive savings on global shipping and health insurance. These benefits, available through SEMA's partnership with the Gemini Shippers Association and USI Insurance Services, grant members access to cost-effective business solutions that are tailored to their individual needs. Claim these benefits now by logging into your SEMA member portal at www.sema.org.  

"SEMA is dedicated to providing our members with essential business solutions that drive company operations to success," said SEMA Director of Membership AJ Carney. "Through these new partnerships, our members can achieve greater savings and access the personalized help they need to thrive in today's market."

Gemini Shippers Association, known for its expertise in global shipping logistics, offers custom shipping solutions, competitive rates and reliable support for international shipping needs. By simplifying and enhancing the way SEMA members handle their international ocean shipping procurement, automotive manufacturers, suppliers and vendors can further expand their global reach and boost their competitiveness.

USI Insurance Services offers cost-effective insurance solutions for individual health plans and supplemental benefits, as well as group employee benefits like medical, ancillary and disability. Additionally, SEMA members have the option to enroll in an individual-term life insurance plan that guarantees coverage for $50,000, without any medical exams or questions. For those seeking higher coverage, a simplified issue option is available for up to $250,000.

Login to your SEMA Member Portal to claim these benefits.

Questions can be directed to your dedicated SEMA Membership Team at members@sema.org or (909) 610-2030.

By SEMA News Sources

Toyota is gearing up to introduce a new variant of the Supra, according to SEMA News sources, who recently spotted a camouflaged prototype testing around the Nürburgring Nordschleife.

Suspected to be the '25 Toyota GRMN Supra, the images show the test mule is outfitted with a revised front lip and canards, along with a distinctive rear wing different from earlier prototypes tested at the Nürburgring last year.

Additionally, upgraded brakes and a lower ride height suggest the GRMN variant will likely include a revised, lower and stiffer suspension to enhance the coupe's already impressive handling, according to insiders.

In contrast to the regular GR Supra, the prototype appears to sport larger brake calipers and cross-drilled rotors. The spy photos also indicate lighter wheels paired with Michelin Pilot Sport Cup 2 tires.

Like the rest of the lineup, the GRMN Supra is expected to feature a BMW-sourced engine, such as the 473hp twin-turbocharged 3.0L straight-six found in the M3 and M4, sources said. Toyota will likely use a detuned version of this engine, similar to the one powering the 453hp BMW M2, as all these engines are available with a manual transmission. However, it's unlikely that the GRMN Supra will use the 543hp powerplant from the M3 CS and M4 CSL.

By the SEMA Washington, D.C., office

The Kentucky legislature passed SEMA-supported legislation prohibiting the state from adopting California's motor-vehicle emissions standards, which bans the sale of new gas- and diesel-powered vehicles by 2035. The bill now awaits approval or veto from Governor Andy Beshear. 

SEMA believes Kentuckians, not the government, should decide what vehicles are best for them and their families.  

Click here to send a letter to Gov. Beshear in support of the bill.  

For more information, please contact Kiley Chapley at Kileyc@sema.org.  

By SEMA News Editors

The 58th annual SEMA Show is scheduled for November 5-8 at the Las Vegas Convention Center. To ensure that exhibitors have an opportunity to choose the ideal booth space, Show organizers encourage prospective exhibiting companies to participate in the priority selection process by submitting an exhibitor space rental agreement (ESRA) by Friday, March 29. Exhibitors who do so will qualify for the early booth plotting process, which will occur from April 29 through May 15. 

While space applications are accepted at any time leading up to the event in November, submitting an ESRA and deposit by March 29 will give exhibitors the first opportunity to select their booth locations for the upcoming SEMA Show.

"Success for SEMA Show exhibitors starts with the priority selection process. By getting your applications in by the deadline, exhibitors can shift their focus to planning their Show experience and registering their staff," said Andy Tompkins, SEMA Show trade show director. 

For more information on exhibiting at the SEMA Show, visit semashow.com/exhibitor. Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2024 SEMA Show.

By SEMA News Editors

Organizers have announced exclusive airline discounts for attendees, media members, influencers and exhibitors securing their travel plans for the 2024 SEMA Show, November 5-8, Las Vegas. With these deals straight from SEMA Show partners--detailed at the bottom of this article--you can save up to 10% on your airline costs for this year's event. 

Hotel reservations for the 2024 SEMA Show are open online here. Attendee and media registration opens on Monday, April 29.

Exhibitors, there is still time to get involved in the booth space priority selection process; submit your ESRA application by Friday, March 29. The SEMA Show team will begin the booth plotting process from April 29 through May 15 (more exhibitor resources here).

Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2024 SEMA Show.

Available 2024 SEMA Show airline discounts:

Alaska Airlines

• Discount: 7% off published fares. 
• Valid Travel Dates: October 27-November 8, 2024.
• Online Reservations: visit alaskaair.com and enter discount code ECMK491 
• Phone Reservations: Contact Group Desk at 1-800-445-4435. A $15 per person ticketing fee will be applied to phone reservations. 

Delta Air Lines 

• Discount: Special fares for SEMA Showgoers.
• Online Reservations: Visit the Delta Air Lines special link here.
• Phone Reservations: Contact Delta Meeting Network at 1-800-328-1111, Monday through Friday, 8:00 a.m. to 6:30 p.m. EST, and refer to Meeting Event Code NM3PY. There is no service fee for reservations booked and ticketed through the 800 number.

United Airlines 

• Discount: 2% to 10% off based on origin location. 
• Valid Travel Dates: November 2-11, 2024. 
• Online Reservations: Click on discount code ZPKE658685 or visit the special link here. 
• Phone Reservations: Please note that a service fee will be collected per ticket when booking by phone. Contact United Meetings at 1-800-426-1122 and provide them with the following information: 
  • Z Code: ZPKE.
  • Agreement Code: 91765. 

For more information, visit semashow.com.

By SEMA News Editors

In partnership with Ford Motor Company, SEMA Garage announces the debut of SEMA Garage TechTalks, and a new measuring session featuring the Ford Mustang Dark Horse and Ford Mustang Mach-E Rally.

RSVP NOW.

The new SEMA Garage TechTalk events will provide a forum where original equipment manufacturers (OEMs) and SEMA-member aftermarket manufacturers come together to discuss future accessory opportunities, integration, trends, technology, marketing and business opportunities.

This Mustang event will combine two different vehicle teams representing the Ford Mustang Dark Horse and Ford Mustang Mach-E platforms. This combination will provide attendees with a great opportunity to learn and engage with subject-matter experts (SMEs) from battery electric to high-performance internal combustion powertrains. Each vehicle team will be accompanied by a group of vehicle representatives, including the chief program engineer, vehicle integration, marketing and branding, and engineering.

In addition, this event will feature an exclusive measuring session opportunity alongside of the vehicle SMEs, where attendees will have the opportunity to test-fit prototypes, 3D scan, measure and have a close-up experience with both vehicles, which feature two different trim levels each.   

Event Details:

Date: Monday, April 8, 2024
Location: SEMA Garage Detroit
14655 Jib St. Plymouth, MI 48170

Agenda: 

• 10:00 a.m.-12:00 p.m. EST: 

Moderated Panel Discussion.

Subject Presentation & Open Discussion.

• 12:00 p.m.-1:00 p.m. EST:

Networking Lunch.

• 1:00 p.m.-5:00 p.m. EST:

 Vehicle Measuring Session Opportunity.

RSVP NOW.

By Ashley Reyes

The SEMA Automotive Restoration Market Organization (ARMO) is accepting product entries for its Hot Products Showcase, scheduled for April 17-19, 2024, at the Spring Carlisle in Carlisle, Pennsylvania.

The feature, which highlights new and innovative products from manufacturers in the restoration and hot-rod space, will be on display in a prime location between the stage and the grandstands. ARMO member companies that would like to enter the showcase have until April 5 to submit their products at this link.  

Open exclusively to ARMO member companies at no cost, the showcase gives manufacturers a unique opportunity to highlight their latest innovations in a dedicated, high-traffic area. With thousands of automotive consumers and enthusiasts on-site, it's the best place to maximize product exposure at one of the world's largest and most prominent collector car events. 

Manufacturers are only responsible for shipping their products in advance with a return label or dropping off and picking up their products on-site. ARMO sets up and takes down the products' display, providing the manufacturer with a seamless, minimal-effort experience.

All products are automatically entered for a chance to win a new product award, with the winners recognized via SEMA channels and honored at the ARMO Reception at the 2024 SEMA Show in Las Vegas. The awards provide added value to the showcase, expanding the member companies' brand and product reach.  

Learn more about the ARMO Hot Products Showcase, or enter your products by the April 5 deadline, at sema.org/armo-hot-products-showcase.