More than 3,000 members of the media will attend the 2019 SEMA Show. They will represent all manner of publications—large and small, domestic and international, printed and electronic—and can sometimes provide a meaningful boost to a new-product launch or a brand’s image. In a recent survey, in fact, 42% of exhibitors told us that they measure success based on media exposure from the Show. If you’re one of those exhibitors, here are some best-practices tips for keeping your media interactions productive and efficient.
CRP Automotive developed and launched a new brand-identity campaign, including an updated logo, for its AAE Steering System Components brand. The new logo is part of a complete branding update for AAE products to further associate the brand as a part of the CRP Automotive family.
In the halls of Congress, success is often directly related to the size of your rolodex. The more friends you have in your corner, the more likely you are to get things accomplished. With the automotive specialty aftetmarket industry continuing to grow, having a powerful voice in the nation’s capital is critical to keeping that engine running smoothly. Thanks to the Congressional Automotive Performance and Motorsports Caucus, the industry is connected with some of the most important contacts in Washington—the politicians.
The good news for 2019 SEMA Show exhibitors is that the trade-only event is on track to draw more than 60,000 buyers, a large percentage of whom are already deciding which companies they will see. With the Show’s opening just weeks away on Tuesday, November 5, this is the critical point for first-time and veteran exhibitors alike to make sure that their booths and Show strategies are ready to go.
Delaware Governor John Carney signed into law a bill easing the process of registering a street rod by favorably changing the existing age and equipment requirements. The new law amends the definition of street rod from a vehicle manufactured before ’70 to one 25 years old or older. The law also removes the requirement that a street rod’s tires be covered by fenders.
If you’re a buyer destined for the 2019 SEMA Show, now is the time to strategize a successful Show itinerary. First-time exhibitors are of particular interest because they bring never-before-seen products and services to the Show. As of June, more than 250 first-time exhibitors were already on the floorplan, and that data is offered here so you can get busy preparing a list of leads well before your Las Vegas arrival. Seasoned buyers will tell you that this is one of the best ways to hit the ground running and take full advantage of an active Show week.
Harold Hunt, owner of SuperATV in Madison, Indiana, is a motorsports enthusiast, and he instills that same passion in the people he hires. They aren’t just clerks; they go out on the weekends and ride so that they can come back to the shop and relate their product knowledge and experience to customers.
It would be nearly impossible to pinpoint the one person who invented, say, drag racing or road racing or most of our popular motorsports, which typically evolved with input from many “fathers” over long periods of time. Not so monster truck racing. That entire phenomenon—part competition, part spectacle, part thrill show—can be laid at the feet of one man: Bob Chandler. And one truck: a blue ’74 Ford F-250.
Preparations for the 2019 SEMA Show are in full swing, and staff just delivered our annual Exhibitor Summit—a two-day info-fest to help new AND seasoned exhibitors learn how to capture maximum value from the SEMA Show. How do we know what makes up a successful Show strategy? You give us the answers—through post-Show surveys completed annually by thousands of SEMA Show buyers and exhibitors. These surveys help us stay current with the objectives of buyers and sellers, identifying trends and seeing where buyers and exhibitors are aligned—and sometimes misaligned. Below are some top examples where exhibiting manufacturers may be missing the mark—and how to get on target.
The automotive specialty-equipment market kept humming along to the tune of $44.6 billion in total parts sales in 2018—a 4% increase over 2017, according to the just-released “2019 SEMA Market Report.” Rumors continue to circulate that young people have disengaged from the automotive aftermarket hobby, but that couldn’t be further from the truth. Young customizers spent more than $7 billion on parts.