Wednesday, July 1, 2020 - 11:40am

SEMA ShowFor most builder-enthusiasts, car-care and restyling products are among the most indispensable tools for customizing a vehicle. They can provide added measures of protection for paint, glass and chrome. They can lend upgrades to interior comfort and optimize exterior shine. Many of the most popular products can be purchased without breaking the bank. They’re available nearly everywhere that auto parts are sold—and even some places they’re not, such as in neighborhood car washes or convenience stores.

Wednesday, July 1, 2020 - 11:30am

SEMA GarageAftermarket manufacturers seeking to develop products can take advantage of several exclusive SEMA-member benefits that lend themselves to physical distancing. Available throughout the year, these benefits may prove even more valuable given the prospect of current or future “shelter-at-home” orders.

Wednesday, July 1, 2020 - 11:14am

Young children learn their ABCs most often through fun activities and songs. Next come the Three Rs—Reading, wRiting and aRithmetic—a phrase first attributed to an article that appeared in an 1818 edition of The Lady’s Magazine. Flash forward 200 years and the talk among today’s educators is all about STEM.

Wednesday, July 1, 2020 - 11:09am

With more than 1,000 members—all younger than 40—who work and reside across the United States and beyond, the Young Executives Network (YEN) strives to deliver resources to help young professionals sharpen skills and advance their careers.

Wednesday, July 1, 2020 - 11:01am

InternetEssentially, a “Usually Loads Slow” splash screen served up by Google would pretty much be the kiss of death to any website, encouraging a web surfer to move along to an alternative site with better performance.

Wednesday, July 1, 2020 - 11:00am

“The best laid plans of mice and men often go awry,” wrote the Scottish poet Robert Burns, which aptly describes many of the plans the SEMA Businesswomen’s Network (SBN) had put in place for 2020 but which came to an abrupt halt as a consequence of the COVID-19 epidemic. First to go was an SBN Meet Up set for the Keystone Big Show. Plans for four regional Lunch and Learn events for mid-level female employees were also put on hold, and two CEO retreats for executive-level women and business owners, originally slated for summer and fall, may have to be rescheduled.

Wednesday, July 1, 2020 - 10:50am

When the United States was put on a nationwide lockdown, SEMA councils and networks had to put some programs on hold while also moving forward with other initiatives to help keep members informed, motivated and involved. The Emerging Trends & Technology Network (ETTN) was no exception. According to network Chair Ian Lehn, ETTN is still open for business.

Wednesday, July 1, 2020 - 10:45am

HeritageThe gentleman on the left—Winston Roche of North Hollywood, California—bought his ’34 Ford sedan as a new car. His job as a civil engineer took him all over the country, and the Ford’s trusty Flathead V8 carried him on his rounds for 20-some years, covering more than 300,000 miles in the process. By late 1956, though, the engine was just worn out, having been through several rebuilds.

Wednesday, July 1, 2020 - 10:37am

Chris Kersting

Catalysts for growth in 2021 include bringing the industry a productive SEMA Show in November and the PRI Trade Show in December. As this issue of the magazine goes to print, both shows are coming together as planned, with the vast majority of businesses indicating determination and plans to set themselves up for a strong 2021 bounce-back.

Wednesday, July 1, 2020 - 10:33am

For many decades, motorcycles and ATVs dominated the powersports category. In recent years, however, UTVs have exploded onto the scene, becoming the category’s chief growth driver. Still, there is a lot of crossover in the powersports lifestyle, and enthusiasts frequently own more than one type of vehicle—not to mention a truck to haul their weekend toys.


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