By SEMA Editors

The digital SEMA Show Exhibitor Service Manual (ESM)—one of the most powerful online tools—was developed to highlight links to all of the resources pertinent to having a successful exhibit at the Show.

Utilizing the New Products Showcase is the best way to get your products in front of thousands of buyers at the SEMA Show.

To help you navigate efficiently, each section is broken down to the basics. Time spent understanding the tools available to you will pay dividends with ease of participation, provide better visibility with buyers and save you valuable time and money.

Included in the Exhibitor Service Manual:

• Feature vehicle information and application—deadline July 29
• New Products Showcase submissions—first product is free; additional products $75 (prior to October 8)
• Guidelines and policies
• Marketing, advertising and sponsorship

1. Advertising opportunities
2. Public-relations opportunities
3. Directory listing—deadline to update your listing in the Show Directory is August 19
4. Sponsorship brochures

• Meeting room applications
• Contact information
• Show hours
• Deadline checklist
• FAQs
• Booth vehicle information and application
• Information/target times on when freight must be at your booth
• General service contractor information

Freeman

• Carpeting
• Electrical
• Hanging signs
• Booth cleaning
• Booth installation and dismantle

Cox

• Internet and telephone services

Expo Ease

• Photography

Centerplate

• Catering/food and beverage

Show Security Management

• Booth security

The 2022 SEMA Show will be held November 1–4 at the Las Vegas Convention Center. For more information, visit www.SEMAShow.com.

 By SEMA Editors

The SEMA Awards Gala (formerly the SEMA Installation Gala) is a long-established tradition where individuals who have made extraordinary contributions to the industry are honored and celebrated.

Join SEMA leadership, volunteers and industry icons at the SEMA Awards Gala, Friday, July 29, in Anaheim, California, to honor 2022's SEMA Hall of Fame Inductees. The gala will take place at the Westin Anaheim Resort.

Since its inception in 1976, the SEMA Installation Gala (now the SEMA Awards Gala) has served as the formal gathering where new SEMA Hall of Fame inductees are introduced, the incoming Board of Directors are recognized, and outgoing Directors are thanked. SEMA council, network and industry leaders are also highlighted during the event.

Connect with friends and family who share a common passion and love for the industry. Join others in helping celebrate Hall of Fame inductees’ lifetime achievements.

The evening will feature cocktails, networking and dinner. Seating is limited. A full table can be purchased by selecting 10 tickets.

Registration for the 2022 SEMA Awards Gala is now open.

The 2022 SEMA Show Exhibitor Summit will be held Tuesday–Thursday, July 26–28, in the West Hall of the Las Vegas Convention Center (LVCC).

SEMA Vice President, Events Tom Gattuso will provide Exhibitor Summit attendees helpful tips on how to be successful at the 2022 SEMA Show in Las Vegas.

At the SEMA Show Exhibitor Summit, exhibitors will receive helpful tips from Show management and have the opportunity to meet with their SEMA Show sales director. During educational sessions, exhibitors will learn how to:

• Use proven strategies to attract buyers to their booths.
• Save big bucks on Show costs, such as material handling, electrical and related Show expenses.
• Work one-on-one with Show experts to maximize ROI.
• Properly plan and budget to add value to their Show experience.
• Take advantage of SEMA value-added programs.
• Explore promotional opportunities through sponsorships.
• Participate in the New Products Showcase.
• Utilize the Exhibitor Services Manual.

There is no cost to attend. Exhibitors pay for their flight and SEMA takes care of the rest, which includes hotel, shuttle service from hotel to LVCC, breakfast and lunch, a cocktail Hour on July 26 and an excursion on July 27 (TBD).

For more information, contact the Show department at semashow@sema.org or 909-396-0289.

Register now!

The SEMA Board of Directors elections are just around the corner, so now is the time to ensure you vote and be informed about your candidates.

Each member company is able to cast one ballot. Your company’s primary contact should have received an email from SEMA requesting them to fill out a brief form to confirm we have the appropriate person to complete the ballot for your company. It’s important that those forms are completed and returned as soon as possible.

The SEMA Board of Directors Candidates webpage is available to learn more about your candidates. The page includes their photos, bios, questionnaires and social-media links so you can learn more about them and their platforms.  

Ballots will be sent on May 10 from the SEMA election coordinator <mailto:noreply@directvote.net>, so ensure you receive your ballot by adding the email to your contacts list.

  By SEMA Editors

The SEMA Priority Selection process is in full swing. Attendees are encouraged to check the floorplan throughout the week to see where the companies they need to interact with will be located at the 2022 SEMA Show. For exhibitors that want to participate this year, 2022 SEMA Show booth space applications are still being accepted.

Get started at www.SEMAShow.com/buyabooth.

Companies that submitted an Exhibit Space Rental application and deposit for the 2022 SEMA Show prior to the April 4 deadline are now choosing the best locations for their Show displays.

The selection process is based on exhibitor seniority. About an hour prior to the time to select, exhibitors are encouraged to be prepared by viewing the 2022 Show’s online floorplan. Updated every 30 minutes, exhibitors can see as the Show begins to take shape and monitor their desired section to gain a general idea of where they want to display.

During the exhibitor’s time to pick, a SEMA Show account representative will call the primary SEMA Show contact and help locate and assign the exhibit space that best suits the company’s needs. If the exhibitor wishes to change the primary contact for booth selection, a proxy form must be submitted 24 hours prior to the booth selection appointment.

For more information about exhibiting, refer to the Exhibitor Service Manual, where you will find information about deadlines, booth and feature vehicle applications, Show guidelines, booth services, target times for freight and more.

The 2022 SEMA Show is scheduled for Tuesday–Friday, November 1–4, in Las Vegas.

By SEMA Editors

Latest Jobs Added to SEMA Career Center

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.

Head of Product Development
Enthusiast Auto Holdings is hiring a head of product development to provide the vision and direction for all in-house brands with a specific focus on new product development ideation, pipeline and roadmap development, improving time to market and successful execution of the product roadmap. This position requires excellent organizational, coaching and development, verbal and written communication skills and the ability to work in a team environment. While the position resides in Wadsworth Ohio, there may be some  travel to banner companies. This position supervises a team of 20–30 across all banners and six total locations. 

Marketing Coordinator
Injen Technology is hiring a marketing coordinator responsible for managing the creation and implementation of product promotions and branding campaigns to engage and influence current and prospective customers. Candidates must be proficient in digital photography and video editing. A college degree is a plus but not necessary.

Technical Writer
Edelbrock Group is hiring a technical writer to develop content for technical literature; work closely with R&D engineering, regulatory, quality and marketing to create any new project-related technical documentation and to make ongoing updates that are a result of user feedback, review of risk management file, and to support regulatory and quality compliance; and produce technical documentation, including user manuals, package inserts and other technical guides. A bachelor’s degree in English, technical writing or a related field, and three years of related experience are required.

By SEMA Editors

Dates and locations have been scheduled for several upcoming SEMA-sponsored shows, measuring sessions and activities.

By Ashley Reyes

Implementing change at a company can be a daunting task when employees are complacent and comfortable doing things the way they have always been done. When a team is resistant to change, growth or improvement can be affected.

To motivate staff and have them fully support your idea for change, it’s important to understand how to develop and present the idea in an appealing manner.

During the SEMA Businesswomen’s Network (SBN) live webinar on May 19, at 11:00 a.m. (PDT), SEMA members will participate in interactive breakout sessions and open discussions on:

• How value is the foundation for change.
• How to advance your idea for change using curiosity, empathy and evidence.
• How to position your idea.
• How to prototype, measure and adjust your idea.
• How to add value to your career by introducing and implementing change.

Participants should be prepared to present a change idea to discuss during this live session.

Register here.

By Ashley Reyes

Turning off work and spending some time focusing on self-care when workloads become overwhelming can improve your mindset, reduce stress and leave you better-prepared to overcome challenges with calm and clarity. Being intentional about your thoughts and how you spend your time can have immediate and lasting benefits on your overall health.

SEMA members are invited to join the SEMA Businesswomen’s Network live webinar on May 18, at 12:00 p.m. (PDT), to hear from Jaclyn Sunseri, vice president of media and sales at Hemmings Motor News, and Tiffanie Hartenstein, CEO of Oracle Lighting, on how meditation, journaling, breath work and self-care can help clear one’s mind and increase focus when it’s needed most.

The webinar includes virtual breakouts in which attendees will learn how to unplug from work, how to encourage your team to unplug and how to be a good role model.

Register here.

By Ashley Reyes

Future leaders recently gathered to participate in the SEMA Future Leaders Network (FLN) inaugural professional development program—a two-day, in-person training facilitated by top experts from the Dale Carnegie program.

The event concluded with high satisfaction ratings, and left participants inspired and prepared to be better communicators, networkers and leaders in their own personal and professional lives.

“I wanted to get a better foundation for communication skills as a young leader,” said Robert Fisher of Power Automedia. “I had an excellent experience in the program and walked away with a lot of invaluable skills that I can take back to my current employer and help me develop myself as a professional leader in the industry.”

Participants who engaged in interactive exercises, peer-to-peer networking, and in-depth discussions on Dale Carnegie’s book “How to Win Friends and Influence People” will share the top takeaways and tips from the training during a Facebook and Instagram live chat Wednesday, May 11, at 12:00 p.m. (PDT).

“I took the class to try and gain some better leadership and motivational skills,” said Dan LaRou of Chrome Enhancements. “I was able to learn a lot of different things to motivate my sales reps and move forward with my business. I would recommend this class to just about anyone out there.”

Evan Cook of Trim Illusion added: “I would highly recommend the Carnegie Professional Development Program to any professional looking to improve in their business and personal life. There are plenty of courses out there to teach you technical and job specific skills. The one-of-a-kind Carnegie program teaches the invaluable communication skills, people skills and soft skills useful to any professional regardless of industry or position. I am eager to use the knowledge I gained to build lasting relationships and further improve my career.”

All SEMA members are invited to the live chat, where program participants Cece Herrell, Renegade Race Fuels & Lubricants, and Emily Boden, Lodestone Events, will share how they have adapted the training into their own personal and professional lives. They will be joined by Bret Campbell, FLN’s Professional Development Program Dale Carnegie trainer, and FLN select committee member Jake Hopkins, who will serve as moderator.

Live Chat location: FLN Facebook page and FLN Instagram live (@fln_sema)