SEMA News—February 2013 

BUSINESS
By Steve Campbell

Wheel and Tire Trends Update

A Look at the Marketplace With Industry Pros and Media

		Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization.

While the economy continues to influence the tire and wheel markets, the greatest impacts on the industry have resulted from the elimination of the tariffs on Chinese tires, the steady growth of lower rolling resistance tires, advances in technology and the proliferation of Internet research, according to knowledgeable wheel-and-tire pros and media. They shared their views for this latest look at trends in their segments of the specialty-equipment marketplace.

Tires

The hottest tire categories in the United States are entry-level, Chinese-made passenger and light-truck products, according to David E. Zielasko, who is the editor and publisher of Tire Business newspaper. The tariff on those imports ended in September, he said, and there has been a renewed influx, including tires, from some of the more than 50 Chinese manufacturers exhibiting at the most recent SEMA Show.

“Tire retailers are looking for entry-level products now that many of the domestic tire makers have stopped producing them,” Zielasko said. “That’s opening the door, and we have seen several Chinese tire makers looking to establish footholds in the United States with their own branded products.”

Hank Feldman, president of Performance Plus Tire and Auto Superstore, said that the end of the tariff is also placing increasing pressure on domestic manufacturers to adjust prices that had skyrocketed over the last three years. Overcapacity and surplus inventories have also contributed to the drop in prices.

“We are seeing growth with grassroots and niche marketing,” Feldman said. “Cheap tires from China are hitting our shores once again just as the crisis in Europe impacts their other important market. It will become a buyer’s market in the near term.”

Jim Smith, editor of Tire Review magazine, said that the prices of mid-line tires were decreasing anywhere from 6% to 12% around the time of the SEMA Show, and industry insiders are expecting to see those price drops to continue through 2013.

“While that is not all because of the end of the tariff, it had a domino effect in terms of pricing,” Smith said, “and the lack of business also played a large role. The propensity of the market right now is either entry-level, low-cost tires or the touring area, which is kind of a step up from there. Touring covers a broad range of minivans and upper-end sedans with primarily H and T speed-rated tires.”

Smith said that he’s seen a dramatic reduction in tuner applications. While sport compacts remain popular in some geographical locations around the country, as does the musclecar category, the tuner segment no longer exists as a broad market.

		Tire design includes a heavy focus on tread engineering, including tread block design, circumferential and lateral groove design and depth, lug design and shoulder design.

Meanwhile, ecologically themed tires are still selling, with reduced noise and reduced rolling resistance products driving tread designs in that realm, according to Feldman. But there is some question about how long that development will last simply because it is becoming less of a trend and more of an expected facet of tire construction.

“We’re starting to see a little softening of that whole concept among consumers,” Smith said. “It has become ingrained in the tire industry, so it is almost expected. But there are also economic pressures. People are questioning why they should pay more for a fuel-efficient tire, so you’re seeing some of the gloss come off that trend.”

Smith said that consumers are also questioning how efficient such tires really are, since there is no rating system that they can rely on. Manufacturers are thus free to say that their tires deliver 20% better fuel economy without saying 20% better than what.

Still there’s no denying that tires and wheels are being designed and constructed to be lighter to help offset stringent fuel standards, and tire compounds are being formulated for greater durability and wear.

“A lot of our readers are switching to commercial tires mounted on 19.5-in. wheels,” said Bob Carpenter, editor of 8-Lug HD Truck and Work Truck Review magazines. “It’s an expensive upgrade, but you can get close to 100,000 miles or even more on them once you’ve made the switch. A guy who hauls a heavy load all week usually gets only 20,000–30,000 miles out of a set of tires. If you use your truck to make money, you don’t want it sitting at the tire shop for half a day every few months.”

Rick Péwé, editor-in-chief of 4-Wheel & Off-Road magazine, pointed out that there is also an increasing demand for tires applicable to towing.

“Tow vehicles require a higher load rating, such as D and E,” he said. “Five years ago, there were not nearly as many tow offerings with good tread patterns in all-terrain, mild-terrain and even aggressive tires. Now we have tires that are made for trucks that tow, but the owners still want a lift kit and an aggressive stance. That can’t really be done on C-load-rated tires.”

As consumers make their choices, the search for lower prices and better wear characteristics is of paramount concern to tire manufacturers. Ken Warner, vice president of sales and marketing for Mickey Thompson Performance Tires & Wheels, pointed out that tire design includes a heavy focus on tread engineering, including tread blocks, circumferential and lateral groove design and depth, lug design and shoulder design.

“It’s important that attention be given to every aspect of the tire tread and shoulder design, depending upon the applications for the tire,” Warner said. “And, for better or worse, manufacturing tires still requires oil. Trends in materials and construction include efforts to conserve oil and use of alternative oils in the manufacturing process, along with a variety of ways to safely recycle used tires at the end of their life span.”

There is also a trend away from absurdly large tires sizes, Feldman said, with the aftermarket seeing increased sales of tires built for 16-, 17- and 18-in. wheel sizes. The exception to that trend remains in the niche markets, and he said that the truck-tire market is seeing a resurgence. Péwé concurred, noting that manufacturers are coming out with 38-, 40- and 42-in. tires with alternatives in tread patterns.

“Nitto just introduced a large tire that is available in both a soft compound for trail use and a different compound that is DOT-approved for the street,” he said. “People don’t stick with the stock 33-in. size when they replace their tires. They start moving up, and even the 35 is pretty small for a trail rig anymore.”

		Ecologically themed tires are still selling, with reduced noise and reduced rolling resistance driving most tread designs.

According to Joe Burnside, an automotive freelance writer, the hottest truck tire currently is the Toyo Open Country AT II, and its popularity hinges on the same points Péwé and Carpenter made.

“Truck owners are trying to balance performance and aesthetics,” Burnside said. “They want a tire that will perform in multiple arenas, will withstand the tortures of heavy loads and towing and will provide longevity. The era of large, lifted, flashy trucks is gone.”

There has also been a shift in vehicle construction. Zielasko pointed out that crossover vehicles continue to gain ground over sport utilities. CUVs are built, for the most part, using passenger-car platforms while SUVs tend to be truck-based, and there are resultant differences in tire requirements.

“CUVs require tires that are quieter, are optimized for rolling resistance and need less off-road capability,” he said. “And we are also seeing trends toward tires with higher speed ratings—H and V—on more vehicles.”

Péwé noted that, regardless of market or vehicle type, tire dealers must acknowledge that retailing is changing under the influence of the Internet.

“People in the middle of Iowa can now get a set of tires and wheels sent to them mounted and balanced from any of the larger mail-order companies,” he said. “National Tire & Wheel has been doing that for some time, and package deals seem to be where it’s at.”

Warner said that Mickey Thompson encourages its dealers to create packages, with the focus on value rather than on trying to be the least expensive.

“Retailers should package the sale with options such as tires and wheels, tires and alignment service, tires with a free tire rotation service every 5,000 miles,” he said. “Be creative in packaging the sale to add more value and bring the customer back. Most manufacturers are developing programs that benefit tire dealers, and that’s good business. Things such as consumer rebate programs, incentives and referral reward programs for dealers create more opportunities for growth and sales.”

Dealers also need to maintain their integrity, even in the face of economic uncertainty and those wavering prices.

“Even when the economy is down and people are scraping by, retailers still have a duty to the customer and to themselves,” said Smith. “They have a responsibility to deliver the customer the best tires possible for the application and the situation. If the customer comes in with a performance vehicle with V-rated tires on it, the retailer is obliged to replace those with V-rated tires. Not an H, not an S. If the customer insists on something cheaper, the dealer needs to walk away from that business. It is just a lawsuit waiting to happen.”

Dealers should also be ready to address and service tire-pressure monitoring systems (TPMS), many of which have come due for maintenance. Checking the TPMS prior to performing tire work will help dealers avoid disputes with customers should issues arise after the work has been completed.

“The first TPMS sensors began appearing on vehicles in significant numbers five or six years ago,” Zielasko said, “and their battery life is now coming to an end. Tire dealers need to know how to service the systems, and they should check the batteries and the functionality of the systems themselves before beginning any tire work.”

Wheels

		The Birddog from Interco is an environmentally friendly wheel that allows the tire to flex more easily across the ground and has an internal bead-retention system.

Wheel manufacturers, distributors and dealers must pay heed to innovations that include not only TPMS, but also electronic stability controls and how wheels and tires might affect computerized systems.

“Our industry will have to continue to stay on top of technology,” said Joseph Schaefer, president of Konig American and chair-elect of SEMA’s Wheel & Tire Council (WTC). “We must continue on our path with current and emerging production standards and continue being environmentally conscientious. Casting technologies and testing standards continue to get better and better, and the advanced machining capabilities that are continuously being developed are bringing wheels with great design detail to the market. Designers are spending more time on the details of the wheel style as well as making their fitments more exact.”

Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show also understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization.

“Wheel buyers now have the option to order custom paint, custom offsets and custom finishes,” said Wayne Williams, owner and founder of ExSell Marketing, an automotive aftermarket marketing specialist. “But mass-customization is a business for U.S. manufacturers. It’s nearly impossible to source specialty fitments from China or to load a container full of a style that might not appeal to individual tastes.”

Freelancer Burnside said that manufacturers must do more than offer variety and custom options, however. They must strive to improve quality, eliminate chrome pitting and peeling, switch to physical vapor deposition instead of chrome or improve chrome quality or thickness. Vehicle owners are willing to pay for such quality, he said. That is also Schaefer’s admonition to dealers.

“Retailers must choose companies that they feel secure with and are confident can offer a consistent supply of high-quality products,” he said. “They need to focus on choosing whom they purchase their products from as well as the many variations in fitments, because there are now more different stances desired from various customers. Some of those are not ‘proper’ fitments, so it’s important that the retailer is able to understand them and the pros and cons that come with them. The retailer should be able to qualify customers as to what fitment is appropriate for a particular need and lifestyle.”

Williams said many manufacturers that exhibited at the 2012 SEMA Show introduced minimal new styles, choosing to stick with designs that were selling well and thus streamlining their inventories to the most popular styles. He also pointed out that some of the established niches have developed “sweet spots” that don’t change much. For instance, lifted and leveled trucks maintain 17-, 18- and 20-in. sizes for the most part and tend to matte black or gloss black with machined highlights in both standard and deep offsets.

		When commercial tires are mounted on 19.5-in. wheels like this one from American Force, some users are getting 100,000 miles or even more. That’s a big advantage for a trucker who uses a vehicle for work every day.

“The sport/luxury car market is trending similar to the truck market,” Williams said. “The sweet spot there is the 20-in. staggered combination in black and machined finishes, though special gray brushed finishes seem to be gaining in popularity. Also here to stay are concave and convex styles with lots of brake clearance and high offsets, with a new twist on web-style, five-spoke and multi-spoke designs.”

But the newest trend, Williams said, is Hellaflush—tires placed as close to the fenderwell edge as possible.

“It’s all about extreme stance enhancement—wider, bigger, flashy and flush,” he said. “It’s wheels and tires with smaller diameters and wider widths, extreme and plain colors, even colors from a rattle spray can. It’s the essence of ‘extreme individualism’—the new-car crowd and ‘The Fast and the Furious’ crowd all grown up. It’s focused on, but not exclusive to, Asian and German imports, mostly small coupes and midsize sedans. Though it’s the latest trend, it has an early lowrider feel for those of us old enough to remember—skinny tires stretch-mounted on wider chrome spoke rims.”

Carpenter said that the readers of his heavy-duty truck magazine are looking more and more at forged wheels for their strength. They’re also looking for direct-fit or hub-centric wheels in which the center hole of the wheel is the actual center bore rather than being determined by lug-bolt pattern or utilizing an adapter.

“There is a resurgence in the 18- to 20-in. segment of wheels in the off-road and diesel performance market,” he said. “In fact, according to Toyo market research, there were more than 270 trucks at the 2012 SEMA Show, and the 20-in. size was the most popular among them.”

Burnside said that 20-in. dually wheels are also on the rise, and Péwé noted that 20s are about the maximum he’s seeing in the off-road market.

“For a while, wheels just kept getting bigger and bigger,” he said, “but that’s no longer the push. Instead, they have become more functional and aesthetically pleasing. Those larger sizes will always be available for show vehicles, but they cut down on sidewall height, and the sidewall gives you better off-road performance, allowing you to air down and let the tire flex when you are crawling over obstacles. Even when you’re using higher pressures in competition, you still need that cushionable impact area.”

		“Technologies and testing standards continue to get better and better, and the advanced machining capabilities that are continuously being developed are bringing wheels with great design detail to the market,” said Wheel & Tire Council Chairman-Elect Joe Schaefer.

Péwé said that wheel materials have remained fairly conservative in the truck and off-road segment. There is some experimentation with carbon fiber and flexible materials, but the prevalent materials are still steel and aluminum.

“On the other hand,” he said, “there are a lot of interesting things going on with bead locks—particularly internal bead locks, such as InnerAirLocks, which are a tube system that mounts inside the tire on the existing rims. They allow the tire to be run at lower pressure for better traction, and they’re DOT approved. We should also mention the Birddog wheel from Interco, which is built specifically for the off-road market. It’s an environmentally friendly wheel that allows the tire to flex more easily across the ground and has an internal bead-retention system.”

Schaefer said that his company is now using the M.A.T. (Most Advanced Technology) process that was developed by Enkei of Japan. It’s a process in which spinning the rim during manufacture allows a type of metal flow that results in properties similar to those obtained from forging. The upshot is a finer and more even aluminum structure that provides increased strength and reduced weight.

In addition to its manufacturing technology, Konig is also up to speed with the latest in marketing trends.

“Konig is all about displaying to the consumer who we are as a company,” Schaefer said. “Retail customers especially are looking for that transparency so they can connect based on their lifestyles and beliefs. Social media has remained a primary focus on Konig’s marketing agenda for this very reason, and we are also increasing our event marketing. Smaller auto shows are gaining popularity, and we’re placing emphasis on them.”

Social media channels, video, search-engine optimization and dealer programs that support the sale are on the Mickey Thompson marketing agenda.

“Today’s younger, more savvy buyers are looking for the best deal, and they know how to do their research online,” Warner said. “We feel that we need to make our brand and our products very easy to find in the places where consumers typically search to meet their requirements.”

But even with all the advances in electronic media, Schaefer said that the retail end of the distribution chain is the ultimate marketing tool.

“Great products and quality dealers who provide the best service to their customers offer the greatest opportunities for tire and wheel manufacturers,” he said.

SEMA News—February 2013 

BUSINESS
By Steve Campbell

Wheel and Tire Trends Update

A Look at the Marketplace With Industry Pros and Media

		Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization.

While the economy continues to influence the tire and wheel markets, the greatest impacts on the industry have resulted from the elimination of the tariffs on Chinese tires, the steady growth of lower rolling resistance tires, advances in technology and the proliferation of Internet research, according to knowledgeable wheel-and-tire pros and media. They shared their views for this latest look at trends in their segments of the specialty-equipment marketplace.

Tires

The hottest tire categories in the United States are entry-level, Chinese-made passenger and light-truck products, according to David E. Zielasko, who is the editor and publisher of Tire Business newspaper. The tariff on those imports ended in September, he said, and there has been a renewed influx, including tires, from some of the more than 50 Chinese manufacturers exhibiting at the most recent SEMA Show.

“Tire retailers are looking for entry-level products now that many of the domestic tire makers have stopped producing them,” Zielasko said. “That’s opening the door, and we have seen several Chinese tire makers looking to establish footholds in the United States with their own branded products.”

Hank Feldman, president of Performance Plus Tire and Auto Superstore, said that the end of the tariff is also placing increasing pressure on domestic manufacturers to adjust prices that had skyrocketed over the last three years. Overcapacity and surplus inventories have also contributed to the drop in prices.

“We are seeing growth with grassroots and niche marketing,” Feldman said. “Cheap tires from China are hitting our shores once again just as the crisis in Europe impacts their other important market. It will become a buyer’s market in the near term.”

Jim Smith, editor of Tire Review magazine, said that the prices of mid-line tires were decreasing anywhere from 6% to 12% around the time of the SEMA Show, and industry insiders are expecting to see those price drops to continue through 2013.

“While that is not all because of the end of the tariff, it had a domino effect in terms of pricing,” Smith said, “and the lack of business also played a large role. The propensity of the market right now is either entry-level, low-cost tires or the touring area, which is kind of a step up from there. Touring covers a broad range of minivans and upper-end sedans with primarily H and T speed-rated tires.”

Smith said that he’s seen a dramatic reduction in tuner applications. While sport compacts remain popular in some geographical locations around the country, as does the musclecar category, the tuner segment no longer exists as a broad market.

		Tire design includes a heavy focus on tread engineering, including tread block design, circumferential and lateral groove design and depth, lug design and shoulder design.

Meanwhile, ecologically themed tires are still selling, with reduced noise and reduced rolling resistance products driving tread designs in that realm, according to Feldman. But there is some question about how long that development will last simply because it is becoming less of a trend and more of an expected facet of tire construction.

“We’re starting to see a little softening of that whole concept among consumers,” Smith said. “It has become ingrained in the tire industry, so it is almost expected. But there are also economic pressures. People are questioning why they should pay more for a fuel-efficient tire, so you’re seeing some of the gloss come off that trend.”

Smith said that consumers are also questioning how efficient such tires really are, since there is no rating system that they can rely on. Manufacturers are thus free to say that their tires deliver 20% better fuel economy without saying 20% better than what.

Still there’s no denying that tires and wheels are being designed and constructed to be lighter to help offset stringent fuel standards, and tire compounds are being formulated for greater durability and wear.

“A lot of our readers are switching to commercial tires mounted on 19.5-in. wheels,” said Bob Carpenter, editor of 8-Lug HD Truck and Work Truck Review magazines. “It’s an expensive upgrade, but you can get close to 100,000 miles or even more on them once you’ve made the switch. A guy who hauls a heavy load all week usually gets only 20,000–30,000 miles out of a set of tires. If you use your truck to make money, you don’t want it sitting at the tire shop for half a day every few months.”

Rick Péwé, editor-in-chief of 4-Wheel & Off-Road magazine, pointed out that there is also an increasing demand for tires applicable to towing.

“Tow vehicles require a higher load rating, such as D and E,” he said. “Five years ago, there were not nearly as many tow offerings with good tread patterns in all-terrain, mild-terrain and even aggressive tires. Now we have tires that are made for trucks that tow, but the owners still want a lift kit and an aggressive stance. That can’t really be done on C-load-rated tires.”

As consumers make their choices, the search for lower prices and better wear characteristics is of paramount concern to tire manufacturers. Ken Warner, vice president of sales and marketing for Mickey Thompson Performance Tires & Wheels, pointed out that tire design includes a heavy focus on tread engineering, including tread blocks, circumferential and lateral groove design and depth, lug design and shoulder design.

“It’s important that attention be given to every aspect of the tire tread and shoulder design, depending upon the applications for the tire,” Warner said. “And, for better or worse, manufacturing tires still requires oil. Trends in materials and construction include efforts to conserve oil and use of alternative oils in the manufacturing process, along with a variety of ways to safely recycle used tires at the end of their life span.”

There is also a trend away from absurdly large tires sizes, Feldman said, with the aftermarket seeing increased sales of tires built for 16-, 17- and 18-in. wheel sizes. The exception to that trend remains in the niche markets, and he said that the truck-tire market is seeing a resurgence. Péwé concurred, noting that manufacturers are coming out with 38-, 40- and 42-in. tires with alternatives in tread patterns.

“Nitto just introduced a large tire that is available in both a soft compound for trail use and a different compound that is DOT-approved for the street,” he said. “People don’t stick with the stock 33-in. size when they replace their tires. They start moving up, and even the 35 is pretty small for a trail rig anymore.”

		Ecologically themed tires are still selling, with reduced noise and reduced rolling resistance driving most tread designs.

According to Joe Burnside, an automotive freelance writer, the hottest truck tire currently is the Toyo Open Country AT II, and its popularity hinges on the same points Péwé and Carpenter made.

“Truck owners are trying to balance performance and aesthetics,” Burnside said. “They want a tire that will perform in multiple arenas, will withstand the tortures of heavy loads and towing and will provide longevity. The era of large, lifted, flashy trucks is gone.”

There has also been a shift in vehicle construction. Zielasko pointed out that crossover vehicles continue to gain ground over sport utilities. CUVs are built, for the most part, using passenger-car platforms while SUVs tend to be truck-based, and there are resultant differences in tire requirements.

“CUVs require tires that are quieter, are optimized for rolling resistance and need less off-road capability,” he said. “And we are also seeing trends toward tires with higher speed ratings—H and V—on more vehicles.”

Péwé noted that, regardless of market or vehicle type, tire dealers must acknowledge that retailing is changing under the influence of the Internet.

“People in the middle of Iowa can now get a set of tires and wheels sent to them mounted and balanced from any of the larger mail-order companies,” he said. “National Tire & Wheel has been doing that for some time, and package deals seem to be where it’s at.”

Warner said that Mickey Thompson encourages its dealers to create packages, with the focus on value rather than on trying to be the least expensive.

“Retailers should package the sale with options such as tires and wheels, tires and alignment service, tires with a free tire rotation service every 5,000 miles,” he said. “Be creative in packaging the sale to add more value and bring the customer back. Most manufacturers are developing programs that benefit tire dealers, and that’s good business. Things such as consumer rebate programs, incentives and referral reward programs for dealers create more opportunities for growth and sales.”

Dealers also need to maintain their integrity, even in the face of economic uncertainty and those wavering prices.

“Even when the economy is down and people are scraping by, retailers still have a duty to the customer and to themselves,” said Smith. “They have a responsibility to deliver the customer the best tires possible for the application and the situation. If the customer comes in with a performance vehicle with V-rated tires on it, the retailer is obliged to replace those with V-rated tires. Not an H, not an S. If the customer insists on something cheaper, the dealer needs to walk away from that business. It is just a lawsuit waiting to happen.”

Dealers should also be ready to address and service tire-pressure monitoring systems (TPMS), many of which have come due for maintenance. Checking the TPMS prior to performing tire work will help dealers avoid disputes with customers should issues arise after the work has been completed.

“The first TPMS sensors began appearing on vehicles in significant numbers five or six years ago,” Zielasko said, “and their battery life is now coming to an end. Tire dealers need to know how to service the systems, and they should check the batteries and the functionality of the systems themselves before beginning any tire work.”

Wheels

		The Birddog from Interco is an environmentally friendly wheel that allows the tire to flex more easily across the ground and has an internal bead-retention system.

Wheel manufacturers, distributors and dealers must pay heed to innovations that include not only TPMS, but also electronic stability controls and how wheels and tires might affect computerized systems.

“Our industry will have to continue to stay on top of technology,” said Joseph Schaefer, president of Konig American and chair-elect of SEMA’s Wheel & Tire Council (WTC). “We must continue on our path with current and emerging production standards and continue being environmentally conscientious. Casting technologies and testing standards continue to get better and better, and the advanced machining capabilities that are continuously being developed are bringing wheels with great design detail to the market. Designers are spending more time on the details of the wheel style as well as making their fitments more exact.”

Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show also understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization.

“Wheel buyers now have the option to order custom paint, custom offsets and custom finishes,” said Wayne Williams, owner and founder of ExSell Marketing, an automotive aftermarket marketing specialist. “But mass-customization is a business for U.S. manufacturers. It’s nearly impossible to source specialty fitments from China or to load a container full of a style that might not appeal to individual tastes.”

Freelancer Burnside said that manufacturers must do more than offer variety and custom options, however. They must strive to improve quality, eliminate chrome pitting and peeling, switch to physical vapor deposition instead of chrome or improve chrome quality or thickness. Vehicle owners are willing to pay for such quality, he said. That is also Schaefer’s admonition to dealers.

“Retailers must choose companies that they feel secure with and are confident can offer a consistent supply of high-quality products,” he said. “They need to focus on choosing whom they purchase their products from as well as the many variations in fitments, because there are now more different stances desired from various customers. Some of those are not ‘proper’ fitments, so it’s important that the retailer is able to understand them and the pros and cons that come with them. The retailer should be able to qualify customers as to what fitment is appropriate for a particular need and lifestyle.”

Williams said many manufacturers that exhibited at the 2012 SEMA Show introduced minimal new styles, choosing to stick with designs that were selling well and thus streamlining their inventories to the most popular styles. He also pointed out that some of the established niches have developed “sweet spots” that don’t change much. For instance, lifted and leveled trucks maintain 17-, 18- and 20-in. sizes for the most part and tend to matte black or gloss black with machined highlights in both standard and deep offsets.

		When commercial tires are mounted on 19.5-in. wheels like this one from American Force, some users are getting 100,000 miles or even more. That’s a big advantage for a trucker who uses a vehicle for work every day.

“The sport/luxury car market is trending similar to the truck market,” Williams said. “The sweet spot there is the 20-in. staggered combination in black and machined finishes, though special gray brushed finishes seem to be gaining in popularity. Also here to stay are concave and convex styles with lots of brake clearance and high offsets, with a new twist on web-style, five-spoke and multi-spoke designs.”

But the newest trend, Williams said, is Hellaflush—tires placed as close to the fenderwell edge as possible.

“It’s all about extreme stance enhancement—wider, bigger, flashy and flush,” he said. “It’s wheels and tires with smaller diameters and wider widths, extreme and plain colors, even colors from a rattle spray can. It’s the essence of ‘extreme individualism’—the new-car crowd and ‘The Fast and the Furious’ crowd all grown up. It’s focused on, but not exclusive to, Asian and German imports, mostly small coupes and midsize sedans. Though it’s the latest trend, it has an early lowrider feel for those of us old enough to remember—skinny tires stretch-mounted on wider chrome spoke rims.”

Carpenter said that the readers of his heavy-duty truck magazine are looking more and more at forged wheels for their strength. They’re also looking for direct-fit or hub-centric wheels in which the center hole of the wheel is the actual center bore rather than being determined by lug-bolt pattern or utilizing an adapter.

“There is a resurgence in the 18- to 20-in. segment of wheels in the off-road and diesel performance market,” he said. “In fact, according to Toyo market research, there were more than 270 trucks at the 2012 SEMA Show, and the 20-in. size was the most popular among them.”

Burnside said that 20-in. dually wheels are also on the rise, and Péwé noted that 20s are about the maximum he’s seeing in the off-road market.

“For a while, wheels just kept getting bigger and bigger,” he said, “but that’s no longer the push. Instead, they have become more functional and aesthetically pleasing. Those larger sizes will always be available for show vehicles, but they cut down on sidewall height, and the sidewall gives you better off-road performance, allowing you to air down and let the tire flex when you are crawling over obstacles. Even when you’re using higher pressures in competition, you still need that cushionable impact area.”

		“Technologies and testing standards continue to get better and better, and the advanced machining capabilities that are continuously being developed are bringing wheels with great design detail to the market,” said Wheel & Tire Council Chairman-Elect Joe Schaefer.

Péwé said that wheel materials have remained fairly conservative in the truck and off-road segment. There is some experimentation with carbon fiber and flexible materials, but the prevalent materials are still steel and aluminum.

“On the other hand,” he said, “there are a lot of interesting things going on with bead locks—particularly internal bead locks, such as InnerAirLocks, which are a tube system that mounts inside the tire on the existing rims. They allow the tire to be run at lower pressure for better traction, and they’re DOT approved. We should also mention the Birddog wheel from Interco, which is built specifically for the off-road market. It’s an environmentally friendly wheel that allows the tire to flex more easily across the ground and has an internal bead-retention system.”

Schaefer said that his company is now using the M.A.T. (Most Advanced Technology) process that was developed by Enkei of Japan. It’s a process in which spinning the rim during manufacture allows a type of metal flow that results in properties similar to those obtained from forging. The upshot is a finer and more even aluminum structure that provides increased strength and reduced weight.

In addition to its manufacturing technology, Konig is also up to speed with the latest in marketing trends.

“Konig is all about displaying to the consumer who we are as a company,” Schaefer said. “Retail customers especially are looking for that transparency so they can connect based on their lifestyles and beliefs. Social media has remained a primary focus on Konig’s marketing agenda for this very reason, and we are also increasing our event marketing. Smaller auto shows are gaining popularity, and we’re placing emphasis on them.”

Social media channels, video, search-engine optimization and dealer programs that support the sale are on the Mickey Thompson marketing agenda.

“Today’s younger, more savvy buyers are looking for the best deal, and they know how to do their research online,” Warner said. “We feel that we need to make our brand and our products very easy to find in the places where consumers typically search to meet their requirements.”

But even with all the advances in electronic media, Schaefer said that the retail end of the distribution chain is the ultimate marketing tool.

“Great products and quality dealers who provide the best service to their customers offer the greatest opportunities for tire and wheel manufacturers,” he said.

SEMA News—February 2013 

BUSINESS
By Steve Campbell

Wheel and Tire Trends Update

A Look at the Marketplace With Industry Pros and Media

		Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization.

While the economy continues to influence the tire and wheel markets, the greatest impacts on the industry have resulted from the elimination of the tariffs on Chinese tires, the steady growth of lower rolling resistance tires, advances in technology and the proliferation of Internet research, according to knowledgeable wheel-and-tire pros and media. They shared their views for this latest look at trends in their segments of the specialty-equipment marketplace.

Tires

The hottest tire categories in the United States are entry-level, Chinese-made passenger and light-truck products, according to David E. Zielasko, who is the editor and publisher of Tire Business newspaper. The tariff on those imports ended in September, he said, and there has been a renewed influx, including tires, from some of the more than 50 Chinese manufacturers exhibiting at the most recent SEMA Show.

“Tire retailers are looking for entry-level products now that many of the domestic tire makers have stopped producing them,” Zielasko said. “That’s opening the door, and we have seen several Chinese tire makers looking to establish footholds in the United States with their own branded products.”

Hank Feldman, president of Performance Plus Tire and Auto Superstore, said that the end of the tariff is also placing increasing pressure on domestic manufacturers to adjust prices that had skyrocketed over the last three years. Overcapacity and surplus inventories have also contributed to the drop in prices.

“We are seeing growth with grassroots and niche marketing,” Feldman said. “Cheap tires from China are hitting our shores once again just as the crisis in Europe impacts their other important market. It will become a buyer’s market in the near term.”

Jim Smith, editor of Tire Review magazine, said that the prices of mid-line tires were decreasing anywhere from 6% to 12% around the time of the SEMA Show, and industry insiders are expecting to see those price drops to continue through 2013.

“While that is not all because of the end of the tariff, it had a domino effect in terms of pricing,” Smith said, “and the lack of business also played a large role. The propensity of the market right now is either entry-level, low-cost tires or the touring area, which is kind of a step up from there. Touring covers a broad range of minivans and upper-end sedans with primarily H and T speed-rated tires.”

Smith said that he’s seen a dramatic reduction in tuner applications. While sport compacts remain popular in some geographical locations around the country, as does the musclecar category, the tuner segment no longer exists as a broad market.

		Tire design includes a heavy focus on tread engineering, including tread block design, circumferential and lateral groove design and depth, lug design and shoulder design.

Meanwhile, ecologically themed tires are still selling, with reduced noise and reduced rolling resistance products driving tread designs in that realm, according to Feldman. But there is some question about how long that development will last simply because it is becoming less of a trend and more of an expected facet of tire construction.

“We’re starting to see a little softening of that whole concept among consumers,” Smith said. “It has become ingrained in the tire industry, so it is almost expected. But there are also economic pressures. People are questioning why they should pay more for a fuel-efficient tire, so you’re seeing some of the gloss come off that trend.”

Smith said that consumers are also questioning how efficient such tires really are, since there is no rating system that they can rely on. Manufacturers are thus free to say that their tires deliver 20% better fuel economy without saying 20% better than what.

Still there’s no denying that tires and wheels are being designed and constructed to be lighter to help offset stringent fuel standards, and tire compounds are being formulated for greater durability and wear.

“A lot of our readers are switching to commercial tires mounted on 19.5-in. wheels,” said Bob Carpenter, editor of 8-Lug HD Truck and Work Truck Review magazines. “It’s an expensive upgrade, but you can get close to 100,000 miles or even more on them once you’ve made the switch. A guy who hauls a heavy load all week usually gets only 20,000–30,000 miles out of a set of tires. If you use your truck to make money, you don’t want it sitting at the tire shop for half a day every few months.”

Rick Péwé, editor-in-chief of 4-Wheel & Off-Road magazine, pointed out that there is also an increasing demand for tires applicable to towing.

“Tow vehicles require a higher load rating, such as D and E,” he said. “Five years ago, there were not nearly as many tow offerings with good tread patterns in all-terrain, mild-terrain and even aggressive tires. Now we have tires that are made for trucks that tow, but the owners still want a lift kit and an aggressive stance. That can’t really be done on C-load-rated tires.”

As consumers make their choices, the search for lower prices and better wear characteristics is of paramount concern to tire manufacturers. Ken Warner, vice president of sales and marketing for Mickey Thompson Performance Tires & Wheels, pointed out that tire design includes a heavy focus on tread engineering, including tread blocks, circumferential and lateral groove design and depth, lug design and shoulder design.

“It’s important that attention be given to every aspect of the tire tread and shoulder design, depending upon the applications for the tire,” Warner said. “And, for better or worse, manufacturing tires still requires oil. Trends in materials and construction include efforts to conserve oil and use of alternative oils in the manufacturing process, along with a variety of ways to safely recycle used tires at the end of their life span.”

There is also a trend away from absurdly large tires sizes, Feldman said, with the aftermarket seeing increased sales of tires built for 16-, 17- and 18-in. wheel sizes. The exception to that trend remains in the niche markets, and he said that the truck-tire market is seeing a resurgence. Péwé concurred, noting that manufacturers are coming out with 38-, 40- and 42-in. tires with alternatives in tread patterns.

“Nitto just introduced a large tire that is available in both a soft compound for trail use and a different compound that is DOT-approved for the street,” he said. “People don’t stick with the stock 33-in. size when they replace their tires. They start moving up, and even the 35 is pretty small for a trail rig anymore.”

		Ecologically themed tires are still selling, with reduced noise and reduced rolling resistance driving most tread designs.

According to Joe Burnside, an automotive freelance writer, the hottest truck tire currently is the Toyo Open Country AT II, and its popularity hinges on the same points Péwé and Carpenter made.

“Truck owners are trying to balance performance and aesthetics,” Burnside said. “They want a tire that will perform in multiple arenas, will withstand the tortures of heavy loads and towing and will provide longevity. The era of large, lifted, flashy trucks is gone.”

There has also been a shift in vehicle construction. Zielasko pointed out that crossover vehicles continue to gain ground over sport utilities. CUVs are built, for the most part, using passenger-car platforms while SUVs tend to be truck-based, and there are resultant differences in tire requirements.

“CUVs require tires that are quieter, are optimized for rolling resistance and need less off-road capability,” he said. “And we are also seeing trends toward tires with higher speed ratings—H and V—on more vehicles.”

Péwé noted that, regardless of market or vehicle type, tire dealers must acknowledge that retailing is changing under the influence of the Internet.

“People in the middle of Iowa can now get a set of tires and wheels sent to them mounted and balanced from any of the larger mail-order companies,” he said. “National Tire & Wheel has been doing that for some time, and package deals seem to be where it’s at.”

Warner said that Mickey Thompson encourages its dealers to create packages, with the focus on value rather than on trying to be the least expensive.

“Retailers should package the sale with options such as tires and wheels, tires and alignment service, tires with a free tire rotation service every 5,000 miles,” he said. “Be creative in packaging the sale to add more value and bring the customer back. Most manufacturers are developing programs that benefit tire dealers, and that’s good business. Things such as consumer rebate programs, incentives and referral reward programs for dealers create more opportunities for growth and sales.”

Dealers also need to maintain their integrity, even in the face of economic uncertainty and those wavering prices.

“Even when the economy is down and people are scraping by, retailers still have a duty to the customer and to themselves,” said Smith. “They have a responsibility to deliver the customer the best tires possible for the application and the situation. If the customer comes in with a performance vehicle with V-rated tires on it, the retailer is obliged to replace those with V-rated tires. Not an H, not an S. If the customer insists on something cheaper, the dealer needs to walk away from that business. It is just a lawsuit waiting to happen.”

Dealers should also be ready to address and service tire-pressure monitoring systems (TPMS), many of which have come due for maintenance. Checking the TPMS prior to performing tire work will help dealers avoid disputes with customers should issues arise after the work has been completed.

“The first TPMS sensors began appearing on vehicles in significant numbers five or six years ago,” Zielasko said, “and their battery life is now coming to an end. Tire dealers need to know how to service the systems, and they should check the batteries and the functionality of the systems themselves before beginning any tire work.”

Wheels

		The Birddog from Interco is an environmentally friendly wheel that allows the tire to flex more easily across the ground and has an internal bead-retention system.

Wheel manufacturers, distributors and dealers must pay heed to innovations that include not only TPMS, but also electronic stability controls and how wheels and tires might affect computerized systems.

“Our industry will have to continue to stay on top of technology,” said Joseph Schaefer, president of Konig American and chair-elect of SEMA’s Wheel & Tire Council (WTC). “We must continue on our path with current and emerging production standards and continue being environmentally conscientious. Casting technologies and testing standards continue to get better and better, and the advanced machining capabilities that are continuously being developed are bringing wheels with great design detail to the market. Designers are spending more time on the details of the wheel style as well as making their fitments more exact.”

Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show also understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization.

“Wheel buyers now have the option to order custom paint, custom offsets and custom finishes,” said Wayne Williams, owner and founder of ExSell Marketing, an automotive aftermarket marketing specialist. “But mass-customization is a business for U.S. manufacturers. It’s nearly impossible to source specialty fitments from China or to load a container full of a style that might not appeal to individual tastes.”

Freelancer Burnside said that manufacturers must do more than offer variety and custom options, however. They must strive to improve quality, eliminate chrome pitting and peeling, switch to physical vapor deposition instead of chrome or improve chrome quality or thickness. Vehicle owners are willing to pay for such quality, he said. That is also Schaefer’s admonition to dealers.

“Retailers must choose companies that they feel secure with and are confident can offer a consistent supply of high-quality products,” he said. “They need to focus on choosing whom they purchase their products from as well as the many variations in fitments, because there are now more different stances desired from various customers. Some of those are not ‘proper’ fitments, so it’s important that the retailer is able to understand them and the pros and cons that come with them. The retailer should be able to qualify customers as to what fitment is appropriate for a particular need and lifestyle.”

Williams said many manufacturers that exhibited at the 2012 SEMA Show introduced minimal new styles, choosing to stick with designs that were selling well and thus streamlining their inventories to the most popular styles. He also pointed out that some of the established niches have developed “sweet spots” that don’t change much. For instance, lifted and leveled trucks maintain 17-, 18- and 20-in. sizes for the most part and tend to matte black or gloss black with machined highlights in both standard and deep offsets.

		When commercial tires are mounted on 19.5-in. wheels like this one from American Force, some users are getting 100,000 miles or even more. That’s a big advantage for a trucker who uses a vehicle for work every day.

“The sport/luxury car market is trending similar to the truck market,” Williams said. “The sweet spot there is the 20-in. staggered combination in black and machined finishes, though special gray brushed finishes seem to be gaining in popularity. Also here to stay are concave and convex styles with lots of brake clearance and high offsets, with a new twist on web-style, five-spoke and multi-spoke designs.”

But the newest trend, Williams said, is Hellaflush—tires placed as close to the fenderwell edge as possible.

“It’s all about extreme stance enhancement—wider, bigger, flashy and flush,” he said. “It’s wheels and tires with smaller diameters and wider widths, extreme and plain colors, even colors from a rattle spray can. It’s the essence of ‘extreme individualism’—the new-car crowd and ‘The Fast and the Furious’ crowd all grown up. It’s focused on, but not exclusive to, Asian and German imports, mostly small coupes and midsize sedans. Though it’s the latest trend, it has an early lowrider feel for those of us old enough to remember—skinny tires stretch-mounted on wider chrome spoke rims.”

Carpenter said that the readers of his heavy-duty truck magazine are looking more and more at forged wheels for their strength. They’re also looking for direct-fit or hub-centric wheels in which the center hole of the wheel is the actual center bore rather than being determined by lug-bolt pattern or utilizing an adapter.

“There is a resurgence in the 18- to 20-in. segment of wheels in the off-road and diesel performance market,” he said. “In fact, according to Toyo market research, there were more than 270 trucks at the 2012 SEMA Show, and the 20-in. size was the most popular among them.”

Burnside said that 20-in. dually wheels are also on the rise, and Péwé noted that 20s are about the maximum he’s seeing in the off-road market.

“For a while, wheels just kept getting bigger and bigger,” he said, “but that’s no longer the push. Instead, they have become more functional and aesthetically pleasing. Those larger sizes will always be available for show vehicles, but they cut down on sidewall height, and the sidewall gives you better off-road performance, allowing you to air down and let the tire flex when you are crawling over obstacles. Even when you’re using higher pressures in competition, you still need that cushionable impact area.”

		“Technologies and testing standards continue to get better and better, and the advanced machining capabilities that are continuously being developed are bringing wheels with great design detail to the market,” said Wheel & Tire Council Chairman-Elect Joe Schaefer.

Péwé said that wheel materials have remained fairly conservative in the truck and off-road segment. There is some experimentation with carbon fiber and flexible materials, but the prevalent materials are still steel and aluminum.

“On the other hand,” he said, “there are a lot of interesting things going on with bead locks—particularly internal bead locks, such as InnerAirLocks, which are a tube system that mounts inside the tire on the existing rims. They allow the tire to be run at lower pressure for better traction, and they’re DOT approved. We should also mention the Birddog wheel from Interco, which is built specifically for the off-road market. It’s an environmentally friendly wheel that allows the tire to flex more easily across the ground and has an internal bead-retention system.”

Schaefer said that his company is now using the M.A.T. (Most Advanced Technology) process that was developed by Enkei of Japan. It’s a process in which spinning the rim during manufacture allows a type of metal flow that results in properties similar to those obtained from forging. The upshot is a finer and more even aluminum structure that provides increased strength and reduced weight.

In addition to its manufacturing technology, Konig is also up to speed with the latest in marketing trends.

“Konig is all about displaying to the consumer who we are as a company,” Schaefer said. “Retail customers especially are looking for that transparency so they can connect based on their lifestyles and beliefs. Social media has remained a primary focus on Konig’s marketing agenda for this very reason, and we are also increasing our event marketing. Smaller auto shows are gaining popularity, and we’re placing emphasis on them.”

Social media channels, video, search-engine optimization and dealer programs that support the sale are on the Mickey Thompson marketing agenda.

“Today’s younger, more savvy buyers are looking for the best deal, and they know how to do their research online,” Warner said. “We feel that we need to make our brand and our products very easy to find in the places where consumers typically search to meet their requirements.”

But even with all the advances in electronic media, Schaefer said that the retail end of the distribution chain is the ultimate marketing tool.

“Great products and quality dealers who provide the best service to their customers offer the greatest opportunities for tire and wheel manufacturers,” he said.

SEMA News—February 2013 

BUSINESS
By Steve Campbell

Wheel and Tire Trends Update

A Look at the Marketplace With Industry Pros and Media

		Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization.

While the economy continues to influence the tire and wheel markets, the greatest impacts on the industry have resulted from the elimination of the tariffs on Chinese tires, the steady growth of lower rolling resistance tires, advances in technology and the proliferation of Internet research, according to knowledgeable wheel-and-tire pros and media. They shared their views for this latest look at trends in their segments of the specialty-equipment marketplace.

Tires

The hottest tire categories in the United States are entry-level, Chinese-made passenger and light-truck products, according to David E. Zielasko, who is the editor and publisher of Tire Business newspaper. The tariff on those imports ended in September, he said, and there has been a renewed influx, including tires, from some of the more than 50 Chinese manufacturers exhibiting at the most recent SEMA Show.

“Tire retailers are looking for entry-level products now that many of the domestic tire makers have stopped producing them,” Zielasko said. “That’s opening the door, and we have seen several Chinese tire makers looking to establish footholds in the United States with their own branded products.”

Hank Feldman, president of Performance Plus Tire and Auto Superstore, said that the end of the tariff is also placing increasing pressure on domestic manufacturers to adjust prices that had skyrocketed over the last three years. Overcapacity and surplus inventories have also contributed to the drop in prices.

“We are seeing growth with grassroots and niche marketing,” Feldman said. “Cheap tires from China are hitting our shores once again just as the crisis in Europe impacts their other important market. It will become a buyer’s market in the near term.”

Jim Smith, editor of Tire Review magazine, said that the prices of mid-line tires were decreasing anywhere from 6% to 12% around the time of the SEMA Show, and industry insiders are expecting to see those price drops to continue through 2013.

“While that is not all because of the end of the tariff, it had a domino effect in terms of pricing,” Smith said, “and the lack of business also played a large role. The propensity of the market right now is either entry-level, low-cost tires or the touring area, which is kind of a step up from there. Touring covers a broad range of minivans and upper-end sedans with primarily H and T speed-rated tires.”

Smith said that he’s seen a dramatic reduction in tuner applications. While sport compacts remain popular in some geographical locations around the country, as does the musclecar category, the tuner segment no longer exists as a broad market.

		Tire design includes a heavy focus on tread engineering, including tread block design, circumferential and lateral groove design and depth, lug design and shoulder design.

Meanwhile, ecologically themed tires are still selling, with reduced noise and reduced rolling resistance products driving tread designs in that realm, according to Feldman. But there is some question about how long that development will last simply because it is becoming less of a trend and more of an expected facet of tire construction.

“We’re starting to see a little softening of that whole concept among consumers,” Smith said. “It has become ingrained in the tire industry, so it is almost expected. But there are also economic pressures. People are questioning why they should pay more for a fuel-efficient tire, so you’re seeing some of the gloss come off that trend.”

Smith said that consumers are also questioning how efficient such tires really are, since there is no rating system that they can rely on. Manufacturers are thus free to say that their tires deliver 20% better fuel economy without saying 20% better than what.

Still there’s no denying that tires and wheels are being designed and constructed to be lighter to help offset stringent fuel standards, and tire compounds are being formulated for greater durability and wear.

“A lot of our readers are switching to commercial tires mounted on 19.5-in. wheels,” said Bob Carpenter, editor of 8-Lug HD Truck and Work Truck Review magazines. “It’s an expensive upgrade, but you can get close to 100,000 miles or even more on them once you’ve made the switch. A guy who hauls a heavy load all week usually gets only 20,000–30,000 miles out of a set of tires. If you use your truck to make money, you don’t want it sitting at the tire shop for half a day every few months.”

Rick Péwé, editor-in-chief of 4-Wheel & Off-Road magazine, pointed out that there is also an increasing demand for tires applicable to towing.

“Tow vehicles require a higher load rating, such as D and E,” he said. “Five years ago, there were not nearly as many tow offerings with good tread patterns in all-terrain, mild-terrain and even aggressive tires. Now we have tires that are made for trucks that tow, but the owners still want a lift kit and an aggressive stance. That can’t really be done on C-load-rated tires.”

As consumers make their choices, the search for lower prices and better wear characteristics is of paramount concern to tire manufacturers. Ken Warner, vice president of sales and marketing for Mickey Thompson Performance Tires & Wheels, pointed out that tire design includes a heavy focus on tread engineering, including tread blocks, circumferential and lateral groove design and depth, lug design and shoulder design.

“It’s important that attention be given to every aspect of the tire tread and shoulder design, depending upon the applications for the tire,” Warner said. “And, for better or worse, manufacturing tires still requires oil. Trends in materials and construction include efforts to conserve oil and use of alternative oils in the manufacturing process, along with a variety of ways to safely recycle used tires at the end of their life span.”

There is also a trend away from absurdly large tires sizes, Feldman said, with the aftermarket seeing increased sales of tires built for 16-, 17- and 18-in. wheel sizes. The exception to that trend remains in the niche markets, and he said that the truck-tire market is seeing a resurgence. Péwé concurred, noting that manufacturers are coming out with 38-, 40- and 42-in. tires with alternatives in tread patterns.

“Nitto just introduced a large tire that is available in both a soft compound for trail use and a different compound that is DOT-approved for the street,” he said. “People don’t stick with the stock 33-in. size when they replace their tires. They start moving up, and even the 35 is pretty small for a trail rig anymore.”

		Ecologically themed tires are still selling, with reduced noise and reduced rolling resistance driving most tread designs.

According to Joe Burnside, an automotive freelance writer, the hottest truck tire currently is the Toyo Open Country AT II, and its popularity hinges on the same points Péwé and Carpenter made.

“Truck owners are trying to balance performance and aesthetics,” Burnside said. “They want a tire that will perform in multiple arenas, will withstand the tortures of heavy loads and towing and will provide longevity. The era of large, lifted, flashy trucks is gone.”

There has also been a shift in vehicle construction. Zielasko pointed out that crossover vehicles continue to gain ground over sport utilities. CUVs are built, for the most part, using passenger-car platforms while SUVs tend to be truck-based, and there are resultant differences in tire requirements.

“CUVs require tires that are quieter, are optimized for rolling resistance and need less off-road capability,” he said. “And we are also seeing trends toward tires with higher speed ratings—H and V—on more vehicles.”

Péwé noted that, regardless of market or vehicle type, tire dealers must acknowledge that retailing is changing under the influence of the Internet.

“People in the middle of Iowa can now get a set of tires and wheels sent to them mounted and balanced from any of the larger mail-order companies,” he said. “National Tire & Wheel has been doing that for some time, and package deals seem to be where it’s at.”

Warner said that Mickey Thompson encourages its dealers to create packages, with the focus on value rather than on trying to be the least expensive.

“Retailers should package the sale with options such as tires and wheels, tires and alignment service, tires with a free tire rotation service every 5,000 miles,” he said. “Be creative in packaging the sale to add more value and bring the customer back. Most manufacturers are developing programs that benefit tire dealers, and that’s good business. Things such as consumer rebate programs, incentives and referral reward programs for dealers create more opportunities for growth and sales.”

Dealers also need to maintain their integrity, even in the face of economic uncertainty and those wavering prices.

“Even when the economy is down and people are scraping by, retailers still have a duty to the customer and to themselves,” said Smith. “They have a responsibility to deliver the customer the best tires possible for the application and the situation. If the customer comes in with a performance vehicle with V-rated tires on it, the retailer is obliged to replace those with V-rated tires. Not an H, not an S. If the customer insists on something cheaper, the dealer needs to walk away from that business. It is just a lawsuit waiting to happen.”

Dealers should also be ready to address and service tire-pressure monitoring systems (TPMS), many of which have come due for maintenance. Checking the TPMS prior to performing tire work will help dealers avoid disputes with customers should issues arise after the work has been completed.

“The first TPMS sensors began appearing on vehicles in significant numbers five or six years ago,” Zielasko said, “and their battery life is now coming to an end. Tire dealers need to know how to service the systems, and they should check the batteries and the functionality of the systems themselves before beginning any tire work.”

Wheels

		The Birddog from Interco is an environmentally friendly wheel that allows the tire to flex more easily across the ground and has an internal bead-retention system.

Wheel manufacturers, distributors and dealers must pay heed to innovations that include not only TPMS, but also electronic stability controls and how wheels and tires might affect computerized systems.

“Our industry will have to continue to stay on top of technology,” said Joseph Schaefer, president of Konig American and chair-elect of SEMA’s Wheel & Tire Council (WTC). “We must continue on our path with current and emerging production standards and continue being environmentally conscientious. Casting technologies and testing standards continue to get better and better, and the advanced machining capabilities that are continuously being developed are bringing wheels with great design detail to the market. Designers are spending more time on the details of the wheel style as well as making their fitments more exact.”

Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show also understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization.

“Wheel buyers now have the option to order custom paint, custom offsets and custom finishes,” said Wayne Williams, owner and founder of ExSell Marketing, an automotive aftermarket marketing specialist. “But mass-customization is a business for U.S. manufacturers. It’s nearly impossible to source specialty fitments from China or to load a container full of a style that might not appeal to individual tastes.”

Freelancer Burnside said that manufacturers must do more than offer variety and custom options, however. They must strive to improve quality, eliminate chrome pitting and peeling, switch to physical vapor deposition instead of chrome or improve chrome quality or thickness. Vehicle owners are willing to pay for such quality, he said. That is also Schaefer’s admonition to dealers.

“Retailers must choose companies that they feel secure with and are confident can offer a consistent supply of high-quality products,” he said. “They need to focus on choosing whom they purchase their products from as well as the many variations in fitments, because there are now more different stances desired from various customers. Some of those are not ‘proper’ fitments, so it’s important that the retailer is able to understand them and the pros and cons that come with them. The retailer should be able to qualify customers as to what fitment is appropriate for a particular need and lifestyle.”

Williams said many manufacturers that exhibited at the 2012 SEMA Show introduced minimal new styles, choosing to stick with designs that were selling well and thus streamlining their inventories to the most popular styles. He also pointed out that some of the established niches have developed “sweet spots” that don’t change much. For instance, lifted and leveled trucks maintain 17-, 18- and 20-in. sizes for the most part and tend to matte black or gloss black with machined highlights in both standard and deep offsets.

		When commercial tires are mounted on 19.5-in. wheels like this one from American Force, some users are getting 100,000 miles or even more. That’s a big advantage for a trucker who uses a vehicle for work every day.

“The sport/luxury car market is trending similar to the truck market,” Williams said. “The sweet spot there is the 20-in. staggered combination in black and machined finishes, though special gray brushed finishes seem to be gaining in popularity. Also here to stay are concave and convex styles with lots of brake clearance and high offsets, with a new twist on web-style, five-spoke and multi-spoke designs.”

But the newest trend, Williams said, is Hellaflush—tires placed as close to the fenderwell edge as possible.

“It’s all about extreme stance enhancement—wider, bigger, flashy and flush,” he said. “It’s wheels and tires with smaller diameters and wider widths, extreme and plain colors, even colors from a rattle spray can. It’s the essence of ‘extreme individualism’—the new-car crowd and ‘The Fast and the Furious’ crowd all grown up. It’s focused on, but not exclusive to, Asian and German imports, mostly small coupes and midsize sedans. Though it’s the latest trend, it has an early lowrider feel for those of us old enough to remember—skinny tires stretch-mounted on wider chrome spoke rims.”

Carpenter said that the readers of his heavy-duty truck magazine are looking more and more at forged wheels for their strength. They’re also looking for direct-fit or hub-centric wheels in which the center hole of the wheel is the actual center bore rather than being determined by lug-bolt pattern or utilizing an adapter.

“There is a resurgence in the 18- to 20-in. segment of wheels in the off-road and diesel performance market,” he said. “In fact, according to Toyo market research, there were more than 270 trucks at the 2012 SEMA Show, and the 20-in. size was the most popular among them.”

Burnside said that 20-in. dually wheels are also on the rise, and Péwé noted that 20s are about the maximum he’s seeing in the off-road market.

“For a while, wheels just kept getting bigger and bigger,” he said, “but that’s no longer the push. Instead, they have become more functional and aesthetically pleasing. Those larger sizes will always be available for show vehicles, but they cut down on sidewall height, and the sidewall gives you better off-road performance, allowing you to air down and let the tire flex when you are crawling over obstacles. Even when you’re using higher pressures in competition, you still need that cushionable impact area.”

		“Technologies and testing standards continue to get better and better, and the advanced machining capabilities that are continuously being developed are bringing wheels with great design detail to the market,” said Wheel & Tire Council Chairman-Elect Joe Schaefer.

Péwé said that wheel materials have remained fairly conservative in the truck and off-road segment. There is some experimentation with carbon fiber and flexible materials, but the prevalent materials are still steel and aluminum.

“On the other hand,” he said, “there are a lot of interesting things going on with bead locks—particularly internal bead locks, such as InnerAirLocks, which are a tube system that mounts inside the tire on the existing rims. They allow the tire to be run at lower pressure for better traction, and they’re DOT approved. We should also mention the Birddog wheel from Interco, which is built specifically for the off-road market. It’s an environmentally friendly wheel that allows the tire to flex more easily across the ground and has an internal bead-retention system.”

Schaefer said that his company is now using the M.A.T. (Most Advanced Technology) process that was developed by Enkei of Japan. It’s a process in which spinning the rim during manufacture allows a type of metal flow that results in properties similar to those obtained from forging. The upshot is a finer and more even aluminum structure that provides increased strength and reduced weight.

In addition to its manufacturing technology, Konig is also up to speed with the latest in marketing trends.

“Konig is all about displaying to the consumer who we are as a company,” Schaefer said. “Retail customers especially are looking for that transparency so they can connect based on their lifestyles and beliefs. Social media has remained a primary focus on Konig’s marketing agenda for this very reason, and we are also increasing our event marketing. Smaller auto shows are gaining popularity, and we’re placing emphasis on them.”

Social media channels, video, search-engine optimization and dealer programs that support the sale are on the Mickey Thompson marketing agenda.

“Today’s younger, more savvy buyers are looking for the best deal, and they know how to do their research online,” Warner said. “We feel that we need to make our brand and our products very easy to find in the places where consumers typically search to meet their requirements.”

But even with all the advances in electronic media, Schaefer said that the retail end of the distribution chain is the ultimate marketing tool.

“Great products and quality dealers who provide the best service to their customers offer the greatest opportunities for tire and wheel manufacturers,” he said.

SEMA News—February 2013 

BUSINESS
By Steve Campbell

Wheel and Tire Trends Update

A Look at the Marketplace With Industry Pros and Media

		Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization.

While the economy continues to influence the tire and wheel markets, the greatest impacts on the industry have resulted from the elimination of the tariffs on Chinese tires, the steady growth of lower rolling resistance tires, advances in technology and the proliferation of Internet research, according to knowledgeable wheel-and-tire pros and media. They shared their views for this latest look at trends in their segments of the specialty-equipment marketplace.

Tires

The hottest tire categories in the United States are entry-level, Chinese-made passenger and light-truck products, according to David E. Zielasko, who is the editor and publisher of Tire Business newspaper. The tariff on those imports ended in September, he said, and there has been a renewed influx, including tires, from some of the more than 50 Chinese manufacturers exhibiting at the most recent SEMA Show.

“Tire retailers are looking for entry-level products now that many of the domestic tire makers have stopped producing them,” Zielasko said. “That’s opening the door, and we have seen several Chinese tire makers looking to establish footholds in the United States with their own branded products.”

Hank Feldman, president of Performance Plus Tire and Auto Superstore, said that the end of the tariff is also placing increasing pressure on domestic manufacturers to adjust prices that had skyrocketed over the last three years. Overcapacity and surplus inventories have also contributed to the drop in prices.

“We are seeing growth with grassroots and niche marketing,” Feldman said. “Cheap tires from China are hitting our shores once again just as the crisis in Europe impacts their other important market. It will become a buyer’s market in the near term.”

Jim Smith, editor of Tire Review magazine, said that the prices of mid-line tires were decreasing anywhere from 6% to 12% around the time of the SEMA Show, and industry insiders are expecting to see those price drops to continue through 2013.

“While that is not all because of the end of the tariff, it had a domino effect in terms of pricing,” Smith said, “and the lack of business also played a large role. The propensity of the market right now is either entry-level, low-cost tires or the touring area, which is kind of a step up from there. Touring covers a broad range of minivans and upper-end sedans with primarily H and T speed-rated tires.”

Smith said that he’s seen a dramatic reduction in tuner applications. While sport compacts remain popular in some geographical locations around the country, as does the musclecar category, the tuner segment no longer exists as a broad market.

		Tire design includes a heavy focus on tread engineering, including tread block design, circumferential and lateral groove design and depth, lug design and shoulder design.

Meanwhile, ecologically themed tires are still selling, with reduced noise and reduced rolling resistance products driving tread designs in that realm, according to Feldman. But there is some question about how long that development will last simply because it is becoming less of a trend and more of an expected facet of tire construction.

“We’re starting to see a little softening of that whole concept among consumers,” Smith said. “It has become ingrained in the tire industry, so it is almost expected. But there are also economic pressures. People are questioning why they should pay more for a fuel-efficient tire, so you’re seeing some of the gloss come off that trend.”

Smith said that consumers are also questioning how efficient such tires really are, since there is no rating system that they can rely on. Manufacturers are thus free to say that their tires deliver 20% better fuel economy without saying 20% better than what.

Still there’s no denying that tires and wheels are being designed and constructed to be lighter to help offset stringent fuel standards, and tire compounds are being formulated for greater durability and wear.

“A lot of our readers are switching to commercial tires mounted on 19.5-in. wheels,” said Bob Carpenter, editor of 8-Lug HD Truck and Work Truck Review magazines. “It’s an expensive upgrade, but you can get close to 100,000 miles or even more on them once you’ve made the switch. A guy who hauls a heavy load all week usually gets only 20,000–30,000 miles out of a set of tires. If you use your truck to make money, you don’t want it sitting at the tire shop for half a day every few months.”

Rick Péwé, editor-in-chief of 4-Wheel & Off-Road magazine, pointed out that there is also an increasing demand for tires applicable to towing.

“Tow vehicles require a higher load rating, such as D and E,” he said. “Five years ago, there were not nearly as many tow offerings with good tread patterns in all-terrain, mild-terrain and even aggressive tires. Now we have tires that are made for trucks that tow, but the owners still want a lift kit and an aggressive stance. That can’t really be done on C-load-rated tires.”

As consumers make their choices, the search for lower prices and better wear characteristics is of paramount concern to tire manufacturers. Ken Warner, vice president of sales and marketing for Mickey Thompson Performance Tires & Wheels, pointed out that tire design includes a heavy focus on tread engineering, including tread blocks, circumferential and lateral groove design and depth, lug design and shoulder design.

“It’s important that attention be given to every aspect of the tire tread and shoulder design, depending upon the applications for the tire,” Warner said. “And, for better or worse, manufacturing tires still requires oil. Trends in materials and construction include efforts to conserve oil and use of alternative oils in the manufacturing process, along with a variety of ways to safely recycle used tires at the end of their life span.”

There is also a trend away from absurdly large tires sizes, Feldman said, with the aftermarket seeing increased sales of tires built for 16-, 17- and 18-in. wheel sizes. The exception to that trend remains in the niche markets, and he said that the truck-tire market is seeing a resurgence. Péwé concurred, noting that manufacturers are coming out with 38-, 40- and 42-in. tires with alternatives in tread patterns.

“Nitto just introduced a large tire that is available in both a soft compound for trail use and a different compound that is DOT-approved for the street,” he said. “People don’t stick with the stock 33-in. size when they replace their tires. They start moving up, and even the 35 is pretty small for a trail rig anymore.”

		Ecologically themed tires are still selling, with reduced noise and reduced rolling resistance driving most tread designs.

According to Joe Burnside, an automotive freelance writer, the hottest truck tire currently is the Toyo Open Country AT II, and its popularity hinges on the same points Péwé and Carpenter made.

“Truck owners are trying to balance performance and aesthetics,” Burnside said. “They want a tire that will perform in multiple arenas, will withstand the tortures of heavy loads and towing and will provide longevity. The era of large, lifted, flashy trucks is gone.”

There has also been a shift in vehicle construction. Zielasko pointed out that crossover vehicles continue to gain ground over sport utilities. CUVs are built, for the most part, using passenger-car platforms while SUVs tend to be truck-based, and there are resultant differences in tire requirements.

“CUVs require tires that are quieter, are optimized for rolling resistance and need less off-road capability,” he said. “And we are also seeing trends toward tires with higher speed ratings—H and V—on more vehicles.”

Péwé noted that, regardless of market or vehicle type, tire dealers must acknowledge that retailing is changing under the influence of the Internet.

“People in the middle of Iowa can now get a set of tires and wheels sent to them mounted and balanced from any of the larger mail-order companies,” he said. “National Tire & Wheel has been doing that for some time, and package deals seem to be where it’s at.”

Warner said that Mickey Thompson encourages its dealers to create packages, with the focus on value rather than on trying to be the least expensive.

“Retailers should package the sale with options such as tires and wheels, tires and alignment service, tires with a free tire rotation service every 5,000 miles,” he said. “Be creative in packaging the sale to add more value and bring the customer back. Most manufacturers are developing programs that benefit tire dealers, and that’s good business. Things such as consumer rebate programs, incentives and referral reward programs for dealers create more opportunities for growth and sales.”

Dealers also need to maintain their integrity, even in the face of economic uncertainty and those wavering prices.

“Even when the economy is down and people are scraping by, retailers still have a duty to the customer and to themselves,” said Smith. “They have a responsibility to deliver the customer the best tires possible for the application and the situation. If the customer comes in with a performance vehicle with V-rated tires on it, the retailer is obliged to replace those with V-rated tires. Not an H, not an S. If the customer insists on something cheaper, the dealer needs to walk away from that business. It is just a lawsuit waiting to happen.”

Dealers should also be ready to address and service tire-pressure monitoring systems (TPMS), many of which have come due for maintenance. Checking the TPMS prior to performing tire work will help dealers avoid disputes with customers should issues arise after the work has been completed.

“The first TPMS sensors began appearing on vehicles in significant numbers five or six years ago,” Zielasko said, “and their battery life is now coming to an end. Tire dealers need to know how to service the systems, and they should check the batteries and the functionality of the systems themselves before beginning any tire work.”

Wheels

		The Birddog from Interco is an environmentally friendly wheel that allows the tire to flex more easily across the ground and has an internal bead-retention system.

Wheel manufacturers, distributors and dealers must pay heed to innovations that include not only TPMS, but also electronic stability controls and how wheels and tires might affect computerized systems.

“Our industry will have to continue to stay on top of technology,” said Joseph Schaefer, president of Konig American and chair-elect of SEMA’s Wheel & Tire Council (WTC). “We must continue on our path with current and emerging production standards and continue being environmentally conscientious. Casting technologies and testing standards continue to get better and better, and the advanced machining capabilities that are continuously being developed are bringing wheels with great design detail to the market. Designers are spending more time on the details of the wheel style as well as making their fitments more exact.”

Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show also understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization.

“Wheel buyers now have the option to order custom paint, custom offsets and custom finishes,” said Wayne Williams, owner and founder of ExSell Marketing, an automotive aftermarket marketing specialist. “But mass-customization is a business for U.S. manufacturers. It’s nearly impossible to source specialty fitments from China or to load a container full of a style that might not appeal to individual tastes.”

Freelancer Burnside said that manufacturers must do more than offer variety and custom options, however. They must strive to improve quality, eliminate chrome pitting and peeling, switch to physical vapor deposition instead of chrome or improve chrome quality or thickness. Vehicle owners are willing to pay for such quality, he said. That is also Schaefer’s admonition to dealers.

“Retailers must choose companies that they feel secure with and are confident can offer a consistent supply of high-quality products,” he said. “They need to focus on choosing whom they purchase their products from as well as the many variations in fitments, because there are now more different stances desired from various customers. Some of those are not ‘proper’ fitments, so it’s important that the retailer is able to understand them and the pros and cons that come with them. The retailer should be able to qualify customers as to what fitment is appropriate for a particular need and lifestyle.”

Williams said many manufacturers that exhibited at the 2012 SEMA Show introduced minimal new styles, choosing to stick with designs that were selling well and thus streamlining their inventories to the most popular styles. He also pointed out that some of the established niches have developed “sweet spots” that don’t change much. For instance, lifted and leveled trucks maintain 17-, 18- and 20-in. sizes for the most part and tend to matte black or gloss black with machined highlights in both standard and deep offsets.

		When commercial tires are mounted on 19.5-in. wheels like this one from American Force, some users are getting 100,000 miles or even more. That’s a big advantage for a trucker who uses a vehicle for work every day.

“The sport/luxury car market is trending similar to the truck market,” Williams said. “The sweet spot there is the 20-in. staggered combination in black and machined finishes, though special gray brushed finishes seem to be gaining in popularity. Also here to stay are concave and convex styles with lots of brake clearance and high offsets, with a new twist on web-style, five-spoke and multi-spoke designs.”

But the newest trend, Williams said, is Hellaflush—tires placed as close to the fenderwell edge as possible.

“It’s all about extreme stance enhancement—wider, bigger, flashy and flush,” he said. “It’s wheels and tires with smaller diameters and wider widths, extreme and plain colors, even colors from a rattle spray can. It’s the essence of ‘extreme individualism’—the new-car crowd and ‘The Fast and the Furious’ crowd all grown up. It’s focused on, but not exclusive to, Asian and German imports, mostly small coupes and midsize sedans. Though it’s the latest trend, it has an early lowrider feel for those of us old enough to remember—skinny tires stretch-mounted on wider chrome spoke rims.”

Carpenter said that the readers of his heavy-duty truck magazine are looking more and more at forged wheels for their strength. They’re also looking for direct-fit or hub-centric wheels in which the center hole of the wheel is the actual center bore rather than being determined by lug-bolt pattern or utilizing an adapter.

“There is a resurgence in the 18- to 20-in. segment of wheels in the off-road and diesel performance market,” he said. “In fact, according to Toyo market research, there were more than 270 trucks at the 2012 SEMA Show, and the 20-in. size was the most popular among them.”

Burnside said that 20-in. dually wheels are also on the rise, and Péwé noted that 20s are about the maximum he’s seeing in the off-road market.

“For a while, wheels just kept getting bigger and bigger,” he said, “but that’s no longer the push. Instead, they have become more functional and aesthetically pleasing. Those larger sizes will always be available for show vehicles, but they cut down on sidewall height, and the sidewall gives you better off-road performance, allowing you to air down and let the tire flex when you are crawling over obstacles. Even when you’re using higher pressures in competition, you still need that cushionable impact area.”

		“Technologies and testing standards continue to get better and better, and the advanced machining capabilities that are continuously being developed are bringing wheels with great design detail to the market,” said Wheel & Tire Council Chairman-Elect Joe Schaefer.

Péwé said that wheel materials have remained fairly conservative in the truck and off-road segment. There is some experimentation with carbon fiber and flexible materials, but the prevalent materials are still steel and aluminum.

“On the other hand,” he said, “there are a lot of interesting things going on with bead locks—particularly internal bead locks, such as InnerAirLocks, which are a tube system that mounts inside the tire on the existing rims. They allow the tire to be run at lower pressure for better traction, and they’re DOT approved. We should also mention the Birddog wheel from Interco, which is built specifically for the off-road market. It’s an environmentally friendly wheel that allows the tire to flex more easily across the ground and has an internal bead-retention system.”

Schaefer said that his company is now using the M.A.T. (Most Advanced Technology) process that was developed by Enkei of Japan. It’s a process in which spinning the rim during manufacture allows a type of metal flow that results in properties similar to those obtained from forging. The upshot is a finer and more even aluminum structure that provides increased strength and reduced weight.

In addition to its manufacturing technology, Konig is also up to speed with the latest in marketing trends.

“Konig is all about displaying to the consumer who we are as a company,” Schaefer said. “Retail customers especially are looking for that transparency so they can connect based on their lifestyles and beliefs. Social media has remained a primary focus on Konig’s marketing agenda for this very reason, and we are also increasing our event marketing. Smaller auto shows are gaining popularity, and we’re placing emphasis on them.”

Social media channels, video, search-engine optimization and dealer programs that support the sale are on the Mickey Thompson marketing agenda.

“Today’s younger, more savvy buyers are looking for the best deal, and they know how to do their research online,” Warner said. “We feel that we need to make our brand and our products very easy to find in the places where consumers typically search to meet their requirements.”

But even with all the advances in electronic media, Schaefer said that the retail end of the distribution chain is the ultimate marketing tool.

“Great products and quality dealers who provide the best service to their customers offer the greatest opportunities for tire and wheel manufacturers,” he said.

SEMA News—February 2013

EVENTS
By Mike Imlay

Tire Segment Shows Its Strength

2012 Global Tire Expo—Powered by TIA Spotlights Latest Industry Trends at SEMA Show

For the third year in a row, the Tire Industry Association (TIA) allied with SEMA to present the Global Tire Expo (GTE)—Powered by TIA at the recent 2012 SEMA Show in Las Vegas. Designed as a freestanding tire industry “show within a show,” the GTE has proven to be an ongoing hit with attendees representing every sector of the tire industry, from automotive to commercial and from retreading to recycling.

The annual GTE saw a strong manufacturing presence, with the return of many of the industry’s top tire makers alongside a host of new and promising manufacturers and dealers. Covering more than 140,700 sq. ft. and featuring 245 exhibitors for 2012, GTE continued its huge draw for the wider SEMA audience seeking insights into this market segment’s latest trends.

As a 90-year-old trade association representing the tire industry both nationally and internationally, TIA further used this year’s GTE to spotlight several new initiatives aimed at improving the overall marketplace. Upon accepting his leadership position during TIA’s annual meeting on the eve of the SEMA Show, incoming president Randy Groh stated that his association will concentrate efforts on two important issues facing the tire industry: successful government affairs and effective training programs for tire technicians.

“I have seen just how important it is to have strong advocates protecting and promoting this industry,” said Groh. “The work that TIA does in government affairs needs everyone’s support and attention so that the bills that could have a damaging effect on businesses will not go unchallenged.”

TIA unanimously passed two resolutions for 2013 supporting the repeal of the estate tax and expressing complete opposition to a proposed credit card settlement in a class-action lawsuit currently facing VISA, MasterCard and their issuing banks. The association believes that the estate tax has an overwhelmingly harmful effect on small businesses. Meanwhile, it also recognizes that credit card fees represent the third-largest expense on its member businesses, after labor and rent, and seeks a more transparent credit card system that will better serve retailers and consumers alike.

On the educational front, Groh emphasized the importance for TIA to remain at the center of training programs.

“Automotive tires are highly engineered products that demand and require proper care during both mounting and use,” he said. “Every tire dealer should have its entire staff of technicians trained to ensure that its customers are getting the safest possible service.”

In addition, TIA chose the GTE as the venue to roll out its new tagline, “Tire Safety Starts Here,” as part of a massive effort to educate the public about proper tire maintenance. The tagline will work in conjunction with a series of sub-taglines ranging from “Tire Safety Starts With Proper Tire Repair” to “Tire Safety Starts With Rotation” to promote the concept among consumers. As part of this education initiative, TIA will also launch a series of quarterly videos based on the new messaging, making them accessible at no charge to retailers and the general public through the association’s website.

The Global Tire Expo expanded by 9% in 2012, with a significant increase in exhibitors, which bodes well for the tire industry as it moves into 2013. The following pages provide a look at Global Tire Expo products that were entered into Ideas Alive: Featuring the New Products Showcase at the 2012 SEMA Show.

GLOBAL TIRE EXPO NEW PRODUCTS

Tire Intelligence LLCMobile Price Monitor704-360-5176 www.tire-intelligence.com The Mobile Price Monitor allows the user to access real-time retail tire-pricing data from multiple retailers on a PC, tablet or mobile device.		Bartec USA TPMS Hub 855-877-9732 www.bartecusa.com PN: WRTTPMSHUB The TPMS Hub is a one-stop shop for TPMS information. Bartec USA says that the TPMS Hub has it all, including vehicle information, detailed sensor data, part number cross referencing, relearn procedures and exclusive service and repair info that only Bartec can deliver. The TPMS Hub is designed to work specifically with the Bartec range of TPMS tools.
Bartec USA Tech500 855-877-9732 www.bartecusa.com PN: WRT500 Bartec says that it is taking TPMS diagnostics and service to the next level with the Tech5, an all-in-one TPMS tool. Like its predecessor, the Tech400SD, this is an activation tool and an OBD scan tool in a single package. It features a large, easy-to-read display, a removable media card, Bluetooth and Wi-Fi.		LAC Corp. LAC Sidewall Printer/LAC Tire Printer www.laccorp.com As a result of our technical break-through, we have succeeded in developing a totally innovative printer that can materialize excellent printing images with a reasonable cost.
Summits Hygronics N.A. Inc. Nitrogen Tire Inflation System—Membrane-Type With Touch-Screen Display and Fully Automatic Vacuumizing 949-922-4132 www.summitsna.com PN: NITROPAQ Fully automatic PSA-type digital tire inflation system with touch-screen display and automatic vacuumizing. Suitable for cars, SUVs and trucks.		Bartec USA Tech200 855-877-9732 www.bartecusa.com PN: WRT200 TPMS test before you touch! The newest innovation from Bartec is the Tech200—an activation tool that tests the TPMS sensor for proper function and fitment. The Tech200 then sends the data wirelessly to the user’s PC or work station. An easy-to-read display also gives the user a quick reference to sensor status and tire pressure.
Tire Industry Association (TIA) 2012 TIA TPMS Relearn Chart 800-876-8372 www.tireindustry.org PN: TPMS Relearn Chart TIA says that this unparalleled resource provides technicians with all the necessary information for servicing vehicles equipped with TPMS.		RightPSI Inc. RightPSI 406-219-3290 www.rightpsi.com PN: RPSI028 RightPSI are tire caps that indicate tire pressure by turning orange when a tire’s pressure is low, black when it is correct and yellow if the tire is overfilled. A Popular Mechanic’s Editor’s Choice Award winner for design at the 2011 SEMA Show, RightPSI’s product launch is February 2013. Each cap acts as a gauge that the user fills through. Said to save money, gas and tires.
Ken-Tool reCore TPMS Sensor Saver System 888-536-8665 www.kentool.com PN: 29980 The reCore TPMS sensor saver system from Ken-Tool. Now, you can repair TPMS Sensors without even taking the tires off the vehicle.		JOSN Electronic Co. Ltd. Windshield Display TPMS 886-299-93-820 www.josn.com.tw PN: TD 6000 JOSN Electronic Co. says that this tire pressure/temperature monitoring system offers easy installation on the valve, improves driving safety, reduces fuel consumption, extends tire expectancy and provides a 100% wireless structure.
JOSN Electronic Co. Ltd. TPMS for Smartphones (Apple and Android) +886-299-93-820 www.josn.com.tw The TYREDOG WTPMS (Wireless Tire Pressure Monitoring System)is a relatively new technology which has captured the focus of the industry because of its unique valve stem cap sensor design.		ITM Autoparts OBD II 310-225-5555 www.itmautoparts.com PN: 8004 ITM Autoparts OBDII add-on connection for ITM TPMS handheld devices.
Orange Electronic Co. Ltd. Tire Vitals (P418) 886-4-25351558 www.orange-electronic.com PN: P418 Orange Electronic adapts an innovative idea, combining a tire-pressure monitoring system with technology and security through the Apple iPhone or iPad as a platform. Applies to high-end luxury vehicles, most passenger vehicles and RV/SUVs, Tire Vitals also maintains an easy, single touch and perfect matching, the company says.		Winner: Best New Tire and Related Product Vee Rubber Taiga A/T 909-287-3424 www.veerubber.co.th PN: V34201 Aggressive A/T performance with refined on-road manners. Putting the “All-Terrain” back into A/T tires, the New TAIGA A/T offers outstanding off-road capabilities while still delivering a commanding level of on-road traction, comfort and long life.
X Smart Tire Rack X Smart Tire Rack 514-419-8378 www.vertvitainc.com PN: XSTR001 Accommodates four tires with mags/rims up to size 255/45/20. Weight capacity is 400 lbs. No assembly or tools required. Easy and simple to use. Lightweight and folds quickly for storage. U.S. patent 6591991; Canada  patent 2355628.		Pirelli Tire North America Cinturato P7 All-Season 800-PIRELLI www.us.pirelli.com The Cinturato P7 All-Season is the new all-season version of the Green Performance Cinturato P7 All-Season tire, bringing performance and efficiency to all-season driving. Original-equipment tire on the Fiat 500, BMW X3 and MINI Countryman.
Runner-Up: Best New Tire and Related Product JM Nault Wheel Weights WG Nault Weight Gun 888-841-0331 www.jmnault.com PN: WG For all types of weights (lead, steel and zinc). One head for lead and zinc; one head for steel weights. Easy installation; faster; light; more precision; does not damage weights; does not damage rims. JM Nault says it’s the one and only in the market.		Perfect Equipment Hofmann Power Weight Type 380 Colored Adhesive Wheel Weight Retail Pack 800-251-1566 www.perfectequipment.com PN: H380 The new Hofmann Power Weight Type 380 is a premium zinc alloy adhesive wheel balance weight that is available in nine colors. For the first time ever, consumers have a chance to purchase colored wheel weights to match their custom brake calipers. When every detail has to be perfect, make sure your wheel weight is as well.
Mickey Thompson Performance Tires & Wheels Street Comp 330-928-9092 www.mickeythompsontires.com PN: 90000001618 The Mickey Thompson Street Comp tire is an ultra-high-performance tire designed for the street. Providing incredible traction, crisp handling and high-speed cornering ability. Compounded for traction and responsive handling in both dry and wet conditions, the Street Comp is said to be the perfect tire for American musclecars.		Revolution Supply/Oro-Tek TPMS Service Packs 714-891-0100 www.revolutionsupply.com PN: 1100-20032 TPMS service packs. Oro-Tek's team has been engineering and manufacturing OE replacement sensors since 2006, virtually the beginning of TPMS. We have thoroughly validated all vehicle applications.
Perfect Equipment Steel Adhesive Wheel Weight on a Roll 800-251-1566 www.perfectequipment.com PN: 200624STR Adhesive wheel weights are increasing in popularity at the OEM and aftermarket levels, and Perfect Equipment says that no other solution is as efficient as the Steel QuikStik adhesive wheel weight on a roll. The Steel QuikStik allows technicians to balance with little to no waste—no cutting and no measuring. Just rip and stick.		Bartec USA Tech200 855-877-9732 www.bartecusa.com PN: WRT200 TPMS test before you touch! The newest innovation from Bartec is the Tech200—an activation tool that tests the TPMS sensor for proper function and fitment. The Tech200 then sends the data wirelessly to the user’s PC or work station. An easy-to-read display also gives the user a quick reference to sensor status and tire pressure.
Perfect Equipment Zinc Wheel Weights 800-251-1566 www.perfectequipment.com PN: MC100Z As lead-based wheel-weight regulation continues to grow, Perfect Equipment says that its zinc wheel weights are the perfect non-lead solution for wheel balancing. Featuring an OEM-approved clip and coating, this product is said to be a premium alternative.		Perfect Equipment Hofmann Power Weight Type 380 Colored Adhesive Wheel Weight 800-251-1566 www.perfectequipment.com PN: H380 The new Hofmann Power Weight Type 380 is a premium zinc alloy adhesive wheel balance weight that is available in nine colors. As wheels get larger and painted wheel calipers increase in popularity, add a matching colored adhesive. When every detail has to be perfect, make sure your wheel weight is as well.
Cooper Tire & Rubber Co. Mastercraft Courser AXT 419-423-1321 www.coopertire.com PN: 52260 The Mastercraft Courser AXT sports a progressive all-terrain design that provides balanced all-season capabilities, confident highway performance and aggressive off-road traction. The New Courser AXT—trusted performance in all seasons and on any terrain.		Mickey Thompson Performance Tires & Wheels Baja ATZ P3 330-928-9092 www.mickeythompsontires.com PN: 90000001941 The Baja ATZ P3 has a unique hybrid design between an all-terrain and mud terrain to give users the grip they need for their weekend adventures and the smooth ride to get them down the road in comfort. Features an extra-wide footprint and beefy tread blocks for great all-around traction. Select sizes have PowerPly three-ply sidewalls.
Mickey Thompson Performance Tires & Wheels M/T Metal Series MT-88 330-928-9092 www.mickeythompsontires.com PN: 90000001639 Now users can get Mickey Thompson wheels in steel. Featuring a flat-black powdercoat finish, each wheel includes the Mickey Thompson tattoo stamped into the wheel face.		Mickey Thompson Performance Tires & Wheels Fun Country 330-928-9092 www.mickeythompsontires.com PN: 90000001961 With its unique hybrid design between an all-terrain and mud terrain, the Fun Country has proven to be a real any-terrain radial. Available in a wide selection of traditional and specialty light-truck sizes for almost any on- or off-road application.
Mickey Thompson Performance Tires & Wheels M/T Metal Series MT-28 330-928-9092 www.mickeythompsontires.com PN: 90000001634 Now users can get Mickey Thompson wheels in steel. Featuring a flat-black powdercoat finish, each wheel includes the Mickey Thompson tattoo stamped into the wheel face. The Mickey Metal series offers a special application for trailers and toy haulers, plus exclusive 17x9 fitments designed for late-model trucks with larger brakes.		Mickey Thompson Performance Tires & Wheels Classic III 330-928-9092 www.mickeythompsontires.com PN: 90000001786 The Classic III features a highly polished finish with matching polished hand holes. The M/T stamp of quality and a limited lifetime warranty give added value to this popular truck wheel.
Continental Tire the Americas  PureContact 704-583-3900 www.continentaltire.com Continental says that its PureContact is a skillful balance of luxury and all-season performance. Designed for long wear, a comfortable ride and best-in-class wet braking, this tire provides a 70,000-mile limited tread-wear warranty and a 60-day free trial.		Mickey Thompson Performance Tires & Wheels SC-5 Wheel 330-928-9092 www.mickeythompsontires.com PN: 90000001871 The new Mickey Thompson SC-5 wheel was designed to perfectly complement the all-new Mickey Thompson Street Comp UHP tire. Match SC-5 wheels with Street Comp UHP tires for a winning combination.
Mickey Thompson Performance Tires & Wheels Torque Gun Metal 330-928-9092 www.mickeythompsontires.com PN: 90000001531 The Torque Gun Metal really stands out from the crowd with its new gunmetal finish, machined accents and tough, glossy clear coat. Designed for newer trucks and SUVs that require higher offsets or additional brake caliper clearance, this wheel is said to be the perfect choice for truck owners who want to combine style with usability on- or off-road.		BlackJack Tire Repair Digital Tire Gauge 816-872-1158 www.BlackJackMFG.com PN: GA-445 Digital gauge accuracy ±1% full scale or ± 1.5 psi. With user-friendly displays, these gauges make it effortless to read the accuracy we provide in reading anywhere from 5-120 psi on a variety of products. Along with the gauges, check out our air chucks to help make checking your tire pressure easy and efficient
Mickey Thompson Performance Tires & Wheels Classic III Black 330-928-9092 www.mickeythompsontires.com PN: 90000001797 The Classic III Black features a satin-black finish and protective clear coat. The M/T stamp of quality and a limited lifetime warranty give added value to this popular truck wheel.		Atturo Tire Trail Blade M/T 847-348-3455 www.atturo.com PN: I-0039602 Atturo introduces the Trail Blade Mud Terrain tire. Designed in coordination with Mantis Knife, Trail Blade brings cutting-edge style to premium M/T sizes. Atturo again keeps performance within reach.

 

 

 

 

 

SEMA News—February 2013

EVENTS
By Mike Imlay

Tire Segment Shows Its Strength

2012 Global Tire Expo—Powered by TIA Spotlights Latest Industry Trends at SEMA Show

For the third year in a row, the Tire Industry Association (TIA) allied with SEMA to present the Global Tire Expo (GTE)—Powered by TIA at the recent 2012 SEMA Show in Las Vegas. Designed as a freestanding tire industry “show within a show,” the GTE has proven to be an ongoing hit with attendees representing every sector of the tire industry, from automotive to commercial and from retreading to recycling.

The annual GTE saw a strong manufacturing presence, with the return of many of the industry’s top tire makers alongside a host of new and promising manufacturers and dealers. Covering more than 140,700 sq. ft. and featuring 245 exhibitors for 2012, GTE continued its huge draw for the wider SEMA audience seeking insights into this market segment’s latest trends.

As a 90-year-old trade association representing the tire industry both nationally and internationally, TIA further used this year’s GTE to spotlight several new initiatives aimed at improving the overall marketplace. Upon accepting his leadership position during TIA’s annual meeting on the eve of the SEMA Show, incoming president Randy Groh stated that his association will concentrate efforts on two important issues facing the tire industry: successful government affairs and effective training programs for tire technicians.

“I have seen just how important it is to have strong advocates protecting and promoting this industry,” said Groh. “The work that TIA does in government affairs needs everyone’s support and attention so that the bills that could have a damaging effect on businesses will not go unchallenged.”

TIA unanimously passed two resolutions for 2013 supporting the repeal of the estate tax and expressing complete opposition to a proposed credit card settlement in a class-action lawsuit currently facing VISA, MasterCard and their issuing banks. The association believes that the estate tax has an overwhelmingly harmful effect on small businesses. Meanwhile, it also recognizes that credit card fees represent the third-largest expense on its member businesses, after labor and rent, and seeks a more transparent credit card system that will better serve retailers and consumers alike.

On the educational front, Groh emphasized the importance for TIA to remain at the center of training programs.

“Automotive tires are highly engineered products that demand and require proper care during both mounting and use,” he said. “Every tire dealer should have its entire staff of technicians trained to ensure that its customers are getting the safest possible service.”

In addition, TIA chose the GTE as the venue to roll out its new tagline, “Tire Safety Starts Here,” as part of a massive effort to educate the public about proper tire maintenance. The tagline will work in conjunction with a series of sub-taglines ranging from “Tire Safety Starts With Proper Tire Repair” to “Tire Safety Starts With Rotation” to promote the concept among consumers. As part of this education initiative, TIA will also launch a series of quarterly videos based on the new messaging, making them accessible at no charge to retailers and the general public through the association’s website.

The Global Tire Expo expanded by 9% in 2012, with a significant increase in exhibitors, which bodes well for the tire industry as it moves into 2013. The following pages provide a look at Global Tire Expo products that were entered into Ideas Alive: Featuring the New Products Showcase at the 2012 SEMA Show.

GLOBAL TIRE EXPO NEW PRODUCTS

Tire Intelligence LLCMobile Price Monitor704-360-5176 www.tire-intelligence.com The Mobile Price Monitor allows the user to access real-time retail tire-pricing data from multiple retailers on a PC, tablet or mobile device.		Bartec USA TPMS Hub 855-877-9732 www.bartecusa.com PN: WRTTPMSHUB The TPMS Hub is a one-stop shop for TPMS information. Bartec USA says that the TPMS Hub has it all, including vehicle information, detailed sensor data, part number cross referencing, relearn procedures and exclusive service and repair info that only Bartec can deliver. The TPMS Hub is designed to work specifically with the Bartec range of TPMS tools.
Bartec USA Tech500 855-877-9732 www.bartecusa.com PN: WRT500 Bartec says that it is taking TPMS diagnostics and service to the next level with the Tech5, an all-in-one TPMS tool. Like its predecessor, the Tech400SD, this is an activation tool and an OBD scan tool in a single package. It features a large, easy-to-read display, a removable media card, Bluetooth and Wi-Fi.		LAC Corp. LAC Sidewall Printer/LAC Tire Printer www.laccorp.com As a result of our technical break-through, we have succeeded in developing a totally innovative printer that can materialize excellent printing images with a reasonable cost.
Summits Hygronics N.A. Inc. Nitrogen Tire Inflation System—Membrane-Type With Touch-Screen Display and Fully Automatic Vacuumizing 949-922-4132 www.summitsna.com PN: NITROPAQ Fully automatic PSA-type digital tire inflation system with touch-screen display and automatic vacuumizing. Suitable for cars, SUVs and trucks.		Bartec USA Tech200 855-877-9732 www.bartecusa.com PN: WRT200 TPMS test before you touch! The newest innovation from Bartec is the Tech200—an activation tool that tests the TPMS sensor for proper function and fitment. The Tech200 then sends the data wirelessly to the user’s PC or work station. An easy-to-read display also gives the user a quick reference to sensor status and tire pressure.
Tire Industry Association (TIA) 2012 TIA TPMS Relearn Chart 800-876-8372 www.tireindustry.org PN: TPMS Relearn Chart TIA says that this unparalleled resource provides technicians with all the necessary information for servicing vehicles equipped with TPMS.		RightPSI Inc. RightPSI 406-219-3290 www.rightpsi.com PN: RPSI028 RightPSI are tire caps that indicate tire pressure by turning orange when a tire’s pressure is low, black when it is correct and yellow if the tire is overfilled. A Popular Mechanic’s Editor’s Choice Award winner for design at the 2011 SEMA Show, RightPSI’s product launch is February 2013. Each cap acts as a gauge that the user fills through. Said to save money, gas and tires.
Ken-Tool reCore TPMS Sensor Saver System 888-536-8665 www.kentool.com PN: 29980 The reCore TPMS sensor saver system from Ken-Tool. Now, you can repair TPMS Sensors without even taking the tires off the vehicle.		JOSN Electronic Co. Ltd. Windshield Display TPMS 886-299-93-820 www.josn.com.tw PN: TD 6000 JOSN Electronic Co. says that this tire pressure/temperature monitoring system offers easy installation on the valve, improves driving safety, reduces fuel consumption, extends tire expectancy and provides a 100% wireless structure.
JOSN Electronic Co. Ltd. TPMS for Smartphones (Apple and Android) +886-299-93-820 www.josn.com.tw The TYREDOG WTPMS (Wireless Tire Pressure Monitoring System)is a relatively new technology which has captured the focus of the industry because of its unique valve stem cap sensor design.		ITM Autoparts OBD II 310-225-5555 www.itmautoparts.com PN: 8004 ITM Autoparts OBDII add-on connection for ITM TPMS handheld devices.
Orange Electronic Co. Ltd. Tire Vitals (P418) 886-4-25351558 www.orange-electronic.com PN: P418 Orange Electronic adapts an innovative idea, combining a tire-pressure monitoring system with technology and security through the Apple iPhone or iPad as a platform. Applies to high-end luxury vehicles, most passenger vehicles and RV/SUVs, Tire Vitals also maintains an easy, single touch and perfect matching, the company says.		Winner: Best New Tire and Related Product Vee Rubber Taiga A/T 909-287-3424 www.veerubber.co.th PN: V34201 Aggressive A/T performance with refined on-road manners. Putting the “All-Terrain” back into A/T tires, the New TAIGA A/T offers outstanding off-road capabilities while still delivering a commanding level of on-road traction, comfort and long life.
X Smart Tire Rack X Smart Tire Rack 514-419-8378 www.vertvitainc.com PN: XSTR001 Accommodates four tires with mags/rims up to size 255/45/20. Weight capacity is 400 lbs. No assembly or tools required. Easy and simple to use. Lightweight and folds quickly for storage. U.S. patent 6591991; Canada  patent 2355628.		Pirelli Tire North America Cinturato P7 All-Season 800-PIRELLI www.us.pirelli.com The Cinturato P7 All-Season is the new all-season version of the Green Performance Cinturato P7 All-Season tire, bringing performance and efficiency to all-season driving. Original-equipment tire on the Fiat 500, BMW X3 and MINI Countryman.
Runner-Up: Best New Tire and Related Product JM Nault Wheel Weights WG Nault Weight Gun 888-841-0331 www.jmnault.com PN: WG For all types of weights (lead, steel and zinc). One head for lead and zinc; one head for steel weights. Easy installation; faster; light; more precision; does not damage weights; does not damage rims. JM Nault says it’s the one and only in the market.		Perfect Equipment Hofmann Power Weight Type 380 Colored Adhesive Wheel Weight Retail Pack 800-251-1566 www.perfectequipment.com PN: H380 The new Hofmann Power Weight Type 380 is a premium zinc alloy adhesive wheel balance weight that is available in nine colors. For the first time ever, consumers have a chance to purchase colored wheel weights to match their custom brake calipers. When every detail has to be perfect, make sure your wheel weight is as well.
Mickey Thompson Performance Tires & Wheels Street Comp 330-928-9092 www.mickeythompsontires.com PN: 90000001618 The Mickey Thompson Street Comp tire is an ultra-high-performance tire designed for the street. Providing incredible traction, crisp handling and high-speed cornering ability. Compounded for traction and responsive handling in both dry and wet conditions, the Street Comp is said to be the perfect tire for American musclecars.		Revolution Supply/Oro-Tek TPMS Service Packs 714-891-0100 www.revolutionsupply.com PN: 1100-20032 TPMS service packs. Oro-Tek's team has been engineering and manufacturing OE replacement sensors since 2006, virtually the beginning of TPMS. We have thoroughly validated all vehicle applications.
Perfect Equipment Steel Adhesive Wheel Weight on a Roll 800-251-1566 www.perfectequipment.com PN: 200624STR Adhesive wheel weights are increasing in popularity at the OEM and aftermarket levels, and Perfect Equipment says that no other solution is as efficient as the Steel QuikStik adhesive wheel weight on a roll. The Steel QuikStik allows technicians to balance with little to no waste—no cutting and no measuring. Just rip and stick.		Bartec USA Tech200 855-877-9732 www.bartecusa.com PN: WRT200 TPMS test before you touch! The newest innovation from Bartec is the Tech200—an activation tool that tests the TPMS sensor for proper function and fitment. The Tech200 then sends the data wirelessly to the user’s PC or work station. An easy-to-read display also gives the user a quick reference to sensor status and tire pressure.
Perfect Equipment Zinc Wheel Weights 800-251-1566 www.perfectequipment.com PN: MC100Z As lead-based wheel-weight regulation continues to grow, Perfect Equipment says that its zinc wheel weights are the perfect non-lead solution for wheel balancing. Featuring an OEM-approved clip and coating, this product is said to be a premium alternative.		Perfect Equipment Hofmann Power Weight Type 380 Colored Adhesive Wheel Weight 800-251-1566 www.perfectequipment.com PN: H380 The new Hofmann Power Weight Type 380 is a premium zinc alloy adhesive wheel balance weight that is available in nine colors. As wheels get larger and painted wheel calipers increase in popularity, add a matching colored adhesive. When every detail has to be perfect, make sure your wheel weight is as well.
Cooper Tire & Rubber Co. Mastercraft Courser AXT 419-423-1321 www.coopertire.com PN: 52260 The Mastercraft Courser AXT sports a progressive all-terrain design that provides balanced all-season capabilities, confident highway performance and aggressive off-road traction. The New Courser AXT—trusted performance in all seasons and on any terrain.		Mickey Thompson Performance Tires & Wheels Baja ATZ P3 330-928-9092 www.mickeythompsontires.com PN: 90000001941 The Baja ATZ P3 has a unique hybrid design between an all-terrain and mud terrain to give users the grip they need for their weekend adventures and the smooth ride to get them down the road in comfort. Features an extra-wide footprint and beefy tread blocks for great all-around traction. Select sizes have PowerPly three-ply sidewalls.
Mickey Thompson Performance Tires & Wheels M/T Metal Series MT-88 330-928-9092 www.mickeythompsontires.com PN: 90000001639 Now users can get Mickey Thompson wheels in steel. Featuring a flat-black powdercoat finish, each wheel includes the Mickey Thompson tattoo stamped into the wheel face.		Mickey Thompson Performance Tires & Wheels Fun Country 330-928-9092 www.mickeythompsontires.com PN: 90000001961 With its unique hybrid design between an all-terrain and mud terrain, the Fun Country has proven to be a real any-terrain radial. Available in a wide selection of traditional and specialty light-truck sizes for almost any on- or off-road application.
Mickey Thompson Performance Tires & Wheels M/T Metal Series MT-28 330-928-9092 www.mickeythompsontires.com PN: 90000001634 Now users can get Mickey Thompson wheels in steel. Featuring a flat-black powdercoat finish, each wheel includes the Mickey Thompson tattoo stamped into the wheel face. The Mickey Metal series offers a special application for trailers and toy haulers, plus exclusive 17x9 fitments designed for late-model trucks with larger brakes.		Mickey Thompson Performance Tires & Wheels Classic III 330-928-9092 www.mickeythompsontires.com PN: 90000001786 The Classic III features a highly polished finish with matching polished hand holes. The M/T stamp of quality and a limited lifetime warranty give added value to this popular truck wheel.
Continental Tire the Americas  PureContact 704-583-3900 www.continentaltire.com Continental says that its PureContact is a skillful balance of luxury and all-season performance. Designed for long wear, a comfortable ride and best-in-class wet braking, this tire provides a 70,000-mile limited tread-wear warranty and a 60-day free trial.		Mickey Thompson Performance Tires & Wheels SC-5 Wheel 330-928-9092 www.mickeythompsontires.com PN: 90000001871 The new Mickey Thompson SC-5 wheel was designed to perfectly complement the all-new Mickey Thompson Street Comp UHP tire. Match SC-5 wheels with Street Comp UHP tires for a winning combination.
Mickey Thompson Performance Tires & Wheels Torque Gun Metal 330-928-9092 www.mickeythompsontires.com PN: 90000001531 The Torque Gun Metal really stands out from the crowd with its new gunmetal finish, machined accents and tough, glossy clear coat. Designed for newer trucks and SUVs that require higher offsets or additional brake caliper clearance, this wheel is said to be the perfect choice for truck owners who want to combine style with usability on- or off-road.		BlackJack Tire Repair Digital Tire Gauge 816-872-1158 www.BlackJackMFG.com PN: GA-445 Digital gauge accuracy ±1% full scale or ± 1.5 psi. With user-friendly displays, these gauges make it effortless to read the accuracy we provide in reading anywhere from 5-120 psi on a variety of products. Along with the gauges, check out our air chucks to help make checking your tire pressure easy and efficient
Mickey Thompson Performance Tires & Wheels Classic III Black 330-928-9092 www.mickeythompsontires.com PN: 90000001797 The Classic III Black features a satin-black finish and protective clear coat. The M/T stamp of quality and a limited lifetime warranty give added value to this popular truck wheel.		Atturo Tire Trail Blade M/T 847-348-3455 www.atturo.com PN: I-0039602 Atturo introduces the Trail Blade Mud Terrain tire. Designed in coordination with Mantis Knife, Trail Blade brings cutting-edge style to premium M/T sizes. Atturo again keeps performance within reach.

 

 

 

 

 

SEMA News—February 2013

EVENTS
By Mike Imlay

Tire Segment Shows Its Strength

2012 Global Tire Expo—Powered by TIA Spotlights Latest Industry Trends at SEMA Show

For the third year in a row, the Tire Industry Association (TIA) allied with SEMA to present the Global Tire Expo (GTE)—Powered by TIA at the recent 2012 SEMA Show in Las Vegas. Designed as a freestanding tire industry “show within a show,” the GTE has proven to be an ongoing hit with attendees representing every sector of the tire industry, from automotive to commercial and from retreading to recycling.

The annual GTE saw a strong manufacturing presence, with the return of many of the industry’s top tire makers alongside a host of new and promising manufacturers and dealers. Covering more than 140,700 sq. ft. and featuring 245 exhibitors for 2012, GTE continued its huge draw for the wider SEMA audience seeking insights into this market segment’s latest trends.

As a 90-year-old trade association representing the tire industry both nationally and internationally, TIA further used this year’s GTE to spotlight several new initiatives aimed at improving the overall marketplace. Upon accepting his leadership position during TIA’s annual meeting on the eve of the SEMA Show, incoming president Randy Groh stated that his association will concentrate efforts on two important issues facing the tire industry: successful government affairs and effective training programs for tire technicians.

“I have seen just how important it is to have strong advocates protecting and promoting this industry,” said Groh. “The work that TIA does in government affairs needs everyone’s support and attention so that the bills that could have a damaging effect on businesses will not go unchallenged.”

TIA unanimously passed two resolutions for 2013 supporting the repeal of the estate tax and expressing complete opposition to a proposed credit card settlement in a class-action lawsuit currently facing VISA, MasterCard and their issuing banks. The association believes that the estate tax has an overwhelmingly harmful effect on small businesses. Meanwhile, it also recognizes that credit card fees represent the third-largest expense on its member businesses, after labor and rent, and seeks a more transparent credit card system that will better serve retailers and consumers alike.

On the educational front, Groh emphasized the importance for TIA to remain at the center of training programs.

“Automotive tires are highly engineered products that demand and require proper care during both mounting and use,” he said. “Every tire dealer should have its entire staff of technicians trained to ensure that its customers are getting the safest possible service.”

In addition, TIA chose the GTE as the venue to roll out its new tagline, “Tire Safety Starts Here,” as part of a massive effort to educate the public about proper tire maintenance. The tagline will work in conjunction with a series of sub-taglines ranging from “Tire Safety Starts With Proper Tire Repair” to “Tire Safety Starts With Rotation” to promote the concept among consumers. As part of this education initiative, TIA will also launch a series of quarterly videos based on the new messaging, making them accessible at no charge to retailers and the general public through the association’s website.

The Global Tire Expo expanded by 9% in 2012, with a significant increase in exhibitors, which bodes well for the tire industry as it moves into 2013. The following pages provide a look at Global Tire Expo products that were entered into Ideas Alive: Featuring the New Products Showcase at the 2012 SEMA Show.

GLOBAL TIRE EXPO NEW PRODUCTS

Tire Intelligence LLCMobile Price Monitor704-360-5176 www.tire-intelligence.com The Mobile Price Monitor allows the user to access real-time retail tire-pricing data from multiple retailers on a PC, tablet or mobile device.		Bartec USA TPMS Hub 855-877-9732 www.bartecusa.com PN: WRTTPMSHUB The TPMS Hub is a one-stop shop for TPMS information. Bartec USA says that the TPMS Hub has it all, including vehicle information, detailed sensor data, part number cross referencing, relearn procedures and exclusive service and repair info that only Bartec can deliver. The TPMS Hub is designed to work specifically with the Bartec range of TPMS tools.
Bartec USA Tech500 855-877-9732 www.bartecusa.com PN: WRT500 Bartec says that it is taking TPMS diagnostics and service to the next level with the Tech5, an all-in-one TPMS tool. Like its predecessor, the Tech400SD, this is an activation tool and an OBD scan tool in a single package. It features a large, easy-to-read display, a removable media card, Bluetooth and Wi-Fi.		LAC Corp. LAC Sidewall Printer/LAC Tire Printer www.laccorp.com As a result of our technical break-through, we have succeeded in developing a totally innovative printer that can materialize excellent printing images with a reasonable cost.
Summits Hygronics N.A. Inc. Nitrogen Tire Inflation System—Membrane-Type With Touch-Screen Display and Fully Automatic Vacuumizing 949-922-4132 www.summitsna.com PN: NITROPAQ Fully automatic PSA-type digital tire inflation system with touch-screen display and automatic vacuumizing. Suitable for cars, SUVs and trucks.		Bartec USA Tech200 855-877-9732 www.bartecusa.com PN: WRT200 TPMS test before you touch! The newest innovation from Bartec is the Tech200—an activation tool that tests the TPMS sensor for proper function and fitment. The Tech200 then sends the data wirelessly to the user’s PC or work station. An easy-to-read display also gives the user a quick reference to sensor status and tire pressure.
Tire Industry Association (TIA) 2012 TIA TPMS Relearn Chart 800-876-8372 www.tireindustry.org PN: TPMS Relearn Chart TIA says that this unparalleled resource provides technicians with all the necessary information for servicing vehicles equipped with TPMS.		RightPSI Inc. RightPSI 406-219-3290 www.rightpsi.com PN: RPSI028 RightPSI are tire caps that indicate tire pressure by turning orange when a tire’s pressure is low, black when it is correct and yellow if the tire is overfilled. A Popular Mechanic’s Editor’s Choice Award winner for design at the 2011 SEMA Show, RightPSI’s product launch is February 2013. Each cap acts as a gauge that the user fills through. Said to save money, gas and tires.
Ken-Tool reCore TPMS Sensor Saver System 888-536-8665 www.kentool.com PN: 29980 The reCore TPMS sensor saver system from Ken-Tool. Now, you can repair TPMS Sensors without even taking the tires off the vehicle.		JOSN Electronic Co. Ltd. Windshield Display TPMS 886-299-93-820 www.josn.com.tw PN: TD 6000 JOSN Electronic Co. says that this tire pressure/temperature monitoring system offers easy installation on the valve, improves driving safety, reduces fuel consumption, extends tire expectancy and provides a 100% wireless structure.
JOSN Electronic Co. Ltd. TPMS for Smartphones (Apple and Android) +886-299-93-820 www.josn.com.tw The TYREDOG WTPMS (Wireless Tire Pressure Monitoring System)is a relatively new technology which has captured the focus of the industry because of its unique valve stem cap sensor design.		ITM Autoparts OBD II 310-225-5555 www.itmautoparts.com PN: 8004 ITM Autoparts OBDII add-on connection for ITM TPMS handheld devices.
Orange Electronic Co. Ltd. Tire Vitals (P418) 886-4-25351558 www.orange-electronic.com PN: P418 Orange Electronic adapts an innovative idea, combining a tire-pressure monitoring system with technology and security through the Apple iPhone or iPad as a platform. Applies to high-end luxury vehicles, most passenger vehicles and RV/SUVs, Tire Vitals also maintains an easy, single touch and perfect matching, the company says.		Winner: Best New Tire and Related Product Vee Rubber Taiga A/T 909-287-3424 www.veerubber.co.th PN: V34201 Aggressive A/T performance with refined on-road manners. Putting the “All-Terrain” back into A/T tires, the New TAIGA A/T offers outstanding off-road capabilities while still delivering a commanding level of on-road traction, comfort and long life.
X Smart Tire Rack X Smart Tire Rack 514-419-8378 www.vertvitainc.com PN: XSTR001 Accommodates four tires with mags/rims up to size 255/45/20. Weight capacity is 400 lbs. No assembly or tools required. Easy and simple to use. Lightweight and folds quickly for storage. U.S. patent 6591991; Canada  patent 2355628.		Pirelli Tire North America Cinturato P7 All-Season 800-PIRELLI www.us.pirelli.com The Cinturato P7 All-Season is the new all-season version of the Green Performance Cinturato P7 All-Season tire, bringing performance and efficiency to all-season driving. Original-equipment tire on the Fiat 500, BMW X3 and MINI Countryman.
Runner-Up: Best New Tire and Related Product JM Nault Wheel Weights WG Nault Weight Gun 888-841-0331 www.jmnault.com PN: WG For all types of weights (lead, steel and zinc). One head for lead and zinc; one head for steel weights. Easy installation; faster; light; more precision; does not damage weights; does not damage rims. JM Nault says it’s the one and only in the market.		Perfect Equipment Hofmann Power Weight Type 380 Colored Adhesive Wheel Weight Retail Pack 800-251-1566 www.perfectequipment.com PN: H380 The new Hofmann Power Weight Type 380 is a premium zinc alloy adhesive wheel balance weight that is available in nine colors. For the first time ever, consumers have a chance to purchase colored wheel weights to match their custom brake calipers. When every detail has to be perfect, make sure your wheel weight is as well.
Mickey Thompson Performance Tires & Wheels Street Comp 330-928-9092 www.mickeythompsontires.com PN: 90000001618 The Mickey Thompson Street Comp tire is an ultra-high-performance tire designed for the street. Providing incredible traction, crisp handling and high-speed cornering ability. Compounded for traction and responsive handling in both dry and wet conditions, the Street Comp is said to be the perfect tire for American musclecars.		Revolution Supply/Oro-Tek TPMS Service Packs 714-891-0100 www.revolutionsupply.com PN: 1100-20032 TPMS service packs. Oro-Tek's team has been engineering and manufacturing OE replacement sensors since 2006, virtually the beginning of TPMS. We have thoroughly validated all vehicle applications.
Perfect Equipment Steel Adhesive Wheel Weight on a Roll 800-251-1566 www.perfectequipment.com PN: 200624STR Adhesive wheel weights are increasing in popularity at the OEM and aftermarket levels, and Perfect Equipment says that no other solution is as efficient as the Steel QuikStik adhesive wheel weight on a roll. The Steel QuikStik allows technicians to balance with little to no waste—no cutting and no measuring. Just rip and stick.		Bartec USA Tech200 855-877-9732 www.bartecusa.com PN: WRT200 TPMS test before you touch! The newest innovation from Bartec is the Tech200—an activation tool that tests the TPMS sensor for proper function and fitment. The Tech200 then sends the data wirelessly to the user’s PC or work station. An easy-to-read display also gives the user a quick reference to sensor status and tire pressure.
Perfect Equipment Zinc Wheel Weights 800-251-1566 www.perfectequipment.com PN: MC100Z As lead-based wheel-weight regulation continues to grow, Perfect Equipment says that its zinc wheel weights are the perfect non-lead solution for wheel balancing. Featuring an OEM-approved clip and coating, this product is said to be a premium alternative.		Perfect Equipment Hofmann Power Weight Type 380 Colored Adhesive Wheel Weight 800-251-1566 www.perfectequipment.com PN: H380 The new Hofmann Power Weight Type 380 is a premium zinc alloy adhesive wheel balance weight that is available in nine colors. As wheels get larger and painted wheel calipers increase in popularity, add a matching colored adhesive. When every detail has to be perfect, make sure your wheel weight is as well.
Cooper Tire & Rubber Co. Mastercraft Courser AXT 419-423-1321 www.coopertire.com PN: 52260 The Mastercraft Courser AXT sports a progressive all-terrain design that provides balanced all-season capabilities, confident highway performance and aggressive off-road traction. The New Courser AXT—trusted performance in all seasons and on any terrain.		Mickey Thompson Performance Tires & Wheels Baja ATZ P3 330-928-9092 www.mickeythompsontires.com PN: 90000001941 The Baja ATZ P3 has a unique hybrid design between an all-terrain and mud terrain to give users the grip they need for their weekend adventures and the smooth ride to get them down the road in comfort. Features an extra-wide footprint and beefy tread blocks for great all-around traction. Select sizes have PowerPly three-ply sidewalls.
Mickey Thompson Performance Tires & Wheels M/T Metal Series MT-88 330-928-9092 www.mickeythompsontires.com PN: 90000001639 Now users can get Mickey Thompson wheels in steel. Featuring a flat-black powdercoat finish, each wheel includes the Mickey Thompson tattoo stamped into the wheel face.		Mickey Thompson Performance Tires & Wheels Fun Country 330-928-9092 www.mickeythompsontires.com PN: 90000001961 With its unique hybrid design between an all-terrain and mud terrain, the Fun Country has proven to be a real any-terrain radial. Available in a wide selection of traditional and specialty light-truck sizes for almost any on- or off-road application.
Mickey Thompson Performance Tires & Wheels M/T Metal Series MT-28 330-928-9092 www.mickeythompsontires.com PN: 90000001634 Now users can get Mickey Thompson wheels in steel. Featuring a flat-black powdercoat finish, each wheel includes the Mickey Thompson tattoo stamped into the wheel face. The Mickey Metal series offers a special application for trailers and toy haulers, plus exclusive 17x9 fitments designed for late-model trucks with larger brakes.		Mickey Thompson Performance Tires & Wheels Classic III 330-928-9092 www.mickeythompsontires.com PN: 90000001786 The Classic III features a highly polished finish with matching polished hand holes. The M/T stamp of quality and a limited lifetime warranty give added value to this popular truck wheel.
Continental Tire the Americas  PureContact 704-583-3900 www.continentaltire.com Continental says that its PureContact is a skillful balance of luxury and all-season performance. Designed for long wear, a comfortable ride and best-in-class wet braking, this tire provides a 70,000-mile limited tread-wear warranty and a 60-day free trial.		Mickey Thompson Performance Tires & Wheels SC-5 Wheel 330-928-9092 www.mickeythompsontires.com PN: 90000001871 The new Mickey Thompson SC-5 wheel was designed to perfectly complement the all-new Mickey Thompson Street Comp UHP tire. Match SC-5 wheels with Street Comp UHP tires for a winning combination.
Mickey Thompson Performance Tires & Wheels Torque Gun Metal 330-928-9092 www.mickeythompsontires.com PN: 90000001531 The Torque Gun Metal really stands out from the crowd with its new gunmetal finish, machined accents and tough, glossy clear coat. Designed for newer trucks and SUVs that require higher offsets or additional brake caliper clearance, this wheel is said to be the perfect choice for truck owners who want to combine style with usability on- or off-road.		BlackJack Tire Repair Digital Tire Gauge 816-872-1158 www.BlackJackMFG.com PN: GA-445 Digital gauge accuracy ±1% full scale or ± 1.5 psi. With user-friendly displays, these gauges make it effortless to read the accuracy we provide in reading anywhere from 5-120 psi on a variety of products. Along with the gauges, check out our air chucks to help make checking your tire pressure easy and efficient
Mickey Thompson Performance Tires & Wheels Classic III Black 330-928-9092 www.mickeythompsontires.com PN: 90000001797 The Classic III Black features a satin-black finish and protective clear coat. The M/T stamp of quality and a limited lifetime warranty give added value to this popular truck wheel.		Atturo Tire Trail Blade M/T 847-348-3455 www.atturo.com PN: I-0039602 Atturo introduces the Trail Blade Mud Terrain tire. Designed in coordination with Mantis Knife, Trail Blade brings cutting-edge style to premium M/T sizes. Atturo again keeps performance within reach.

 

 

 

 

 

SEMA News—February 2013

EVENTS
By Mike Imlay

Tire Segment Shows Its Strength

2012 Global Tire Expo—Powered by TIA Spotlights Latest Industry Trends at SEMA Show

For the third year in a row, the Tire Industry Association (TIA) allied with SEMA to present the Global Tire Expo (GTE)—Powered by TIA at the recent 2012 SEMA Show in Las Vegas. Designed as a freestanding tire industry “show within a show,” the GTE has proven to be an ongoing hit with attendees representing every sector of the tire industry, from automotive to commercial and from retreading to recycling.

The annual GTE saw a strong manufacturing presence, with the return of many of the industry’s top tire makers alongside a host of new and promising manufacturers and dealers. Covering more than 140,700 sq. ft. and featuring 245 exhibitors for 2012, GTE continued its huge draw for the wider SEMA audience seeking insights into this market segment’s latest trends.

As a 90-year-old trade association representing the tire industry both nationally and internationally, TIA further used this year’s GTE to spotlight several new initiatives aimed at improving the overall marketplace. Upon accepting his leadership position during TIA’s annual meeting on the eve of the SEMA Show, incoming president Randy Groh stated that his association will concentrate efforts on two important issues facing the tire industry: successful government affairs and effective training programs for tire technicians.

“I have seen just how important it is to have strong advocates protecting and promoting this industry,” said Groh. “The work that TIA does in government affairs needs everyone’s support and attention so that the bills that could have a damaging effect on businesses will not go unchallenged.”

TIA unanimously passed two resolutions for 2013 supporting the repeal of the estate tax and expressing complete opposition to a proposed credit card settlement in a class-action lawsuit currently facing VISA, MasterCard and their issuing banks. The association believes that the estate tax has an overwhelmingly harmful effect on small businesses. Meanwhile, it also recognizes that credit card fees represent the third-largest expense on its member businesses, after labor and rent, and seeks a more transparent credit card system that will better serve retailers and consumers alike.

On the educational front, Groh emphasized the importance for TIA to remain at the center of training programs.

“Automotive tires are highly engineered products that demand and require proper care during both mounting and use,” he said. “Every tire dealer should have its entire staff of technicians trained to ensure that its customers are getting the safest possible service.”

In addition, TIA chose the GTE as the venue to roll out its new tagline, “Tire Safety Starts Here,” as part of a massive effort to educate the public about proper tire maintenance. The tagline will work in conjunction with a series of sub-taglines ranging from “Tire Safety Starts With Proper Tire Repair” to “Tire Safety Starts With Rotation” to promote the concept among consumers. As part of this education initiative, TIA will also launch a series of quarterly videos based on the new messaging, making them accessible at no charge to retailers and the general public through the association’s website.

The Global Tire Expo expanded by 9% in 2012, with a significant increase in exhibitors, which bodes well for the tire industry as it moves into 2013. The following pages provide a look at Global Tire Expo products that were entered into Ideas Alive: Featuring the New Products Showcase at the 2012 SEMA Show.

GLOBAL TIRE EXPO NEW PRODUCTS

Tire Intelligence LLCMobile Price Monitor704-360-5176 www.tire-intelligence.com The Mobile Price Monitor allows the user to access real-time retail tire-pricing data from multiple retailers on a PC, tablet or mobile device.		Bartec USA TPMS Hub 855-877-9732 www.bartecusa.com PN: WRTTPMSHUB The TPMS Hub is a one-stop shop for TPMS information. Bartec USA says that the TPMS Hub has it all, including vehicle information, detailed sensor data, part number cross referencing, relearn procedures and exclusive service and repair info that only Bartec can deliver. The TPMS Hub is designed to work specifically with the Bartec range of TPMS tools.
Bartec USA Tech500 855-877-9732 www.bartecusa.com PN: WRT500 Bartec says that it is taking TPMS diagnostics and service to the next level with the Tech5, an all-in-one TPMS tool. Like its predecessor, the Tech400SD, this is an activation tool and an OBD scan tool in a single package. It features a large, easy-to-read display, a removable media card, Bluetooth and Wi-Fi.		LAC Corp. LAC Sidewall Printer/LAC Tire Printer www.laccorp.com As a result of our technical break-through, we have succeeded in developing a totally innovative printer that can materialize excellent printing images with a reasonable cost.
Summits Hygronics N.A. Inc. Nitrogen Tire Inflation System—Membrane-Type With Touch-Screen Display and Fully Automatic Vacuumizing 949-922-4132 www.summitsna.com PN: NITROPAQ Fully automatic PSA-type digital tire inflation system with touch-screen display and automatic vacuumizing. Suitable for cars, SUVs and trucks.		Bartec USA Tech200 855-877-9732 www.bartecusa.com PN: WRT200 TPMS test before you touch! The newest innovation from Bartec is the Tech200—an activation tool that tests the TPMS sensor for proper function and fitment. The Tech200 then sends the data wirelessly to the user’s PC or work station. An easy-to-read display also gives the user a quick reference to sensor status and tire pressure.
Tire Industry Association (TIA) 2012 TIA TPMS Relearn Chart 800-876-8372 www.tireindustry.org PN: TPMS Relearn Chart TIA says that this unparalleled resource provides technicians with all the necessary information for servicing vehicles equipped with TPMS.		RightPSI Inc. RightPSI 406-219-3290 www.rightpsi.com PN: RPSI028 RightPSI are tire caps that indicate tire pressure by turning orange when a tire’s pressure is low, black when it is correct and yellow if the tire is overfilled. A Popular Mechanic’s Editor’s Choice Award winner for design at the 2011 SEMA Show, RightPSI’s product launch is February 2013. Each cap acts as a gauge that the user fills through. Said to save money, gas and tires.
Ken-Tool reCore TPMS Sensor Saver System 888-536-8665 www.kentool.com PN: 29980 The reCore TPMS sensor saver system from Ken-Tool. Now, you can repair TPMS Sensors without even taking the tires off the vehicle.		JOSN Electronic Co. Ltd. Windshield Display TPMS 886-299-93-820 www.josn.com.tw PN: TD 6000 JOSN Electronic Co. says that this tire pressure/temperature monitoring system offers easy installation on the valve, improves driving safety, reduces fuel consumption, extends tire expectancy and provides a 100% wireless structure.
JOSN Electronic Co. Ltd. TPMS for Smartphones (Apple and Android) +886-299-93-820 www.josn.com.tw The TYREDOG WTPMS (Wireless Tire Pressure Monitoring System)is a relatively new technology which has captured the focus of the industry because of its unique valve stem cap sensor design.		ITM Autoparts OBD II 310-225-5555 www.itmautoparts.com PN: 8004 ITM Autoparts OBDII add-on connection for ITM TPMS handheld devices.
Orange Electronic Co. Ltd. Tire Vitals (P418) 886-4-25351558 www.orange-electronic.com PN: P418 Orange Electronic adapts an innovative idea, combining a tire-pressure monitoring system with technology and security through the Apple iPhone or iPad as a platform. Applies to high-end luxury vehicles, most passenger vehicles and RV/SUVs, Tire Vitals also maintains an easy, single touch and perfect matching, the company says.		Winner: Best New Tire and Related Product Vee Rubber Taiga A/T 909-287-3424 www.veerubber.co.th PN: V34201 Aggressive A/T performance with refined on-road manners. Putting the “All-Terrain” back into A/T tires, the New TAIGA A/T offers outstanding off-road capabilities while still delivering a commanding level of on-road traction, comfort and long life.
X Smart Tire Rack X Smart Tire Rack 514-419-8378 www.vertvitainc.com PN: XSTR001 Accommodates four tires with mags/rims up to size 255/45/20. Weight capacity is 400 lbs. No assembly or tools required. Easy and simple to use. Lightweight and folds quickly for storage. U.S. patent 6591991; Canada  patent 2355628.		Pirelli Tire North America Cinturato P7 All-Season 800-PIRELLI www.us.pirelli.com The Cinturato P7 All-Season is the new all-season version of the Green Performance Cinturato P7 All-Season tire, bringing performance and efficiency to all-season driving. Original-equipment tire on the Fiat 500, BMW X3 and MINI Countryman.
Runner-Up: Best New Tire and Related Product JM Nault Wheel Weights WG Nault Weight Gun 888-841-0331 www.jmnault.com PN: WG For all types of weights (lead, steel and zinc). One head for lead and zinc; one head for steel weights. Easy installation; faster; light; more precision; does not damage weights; does not damage rims. JM Nault says it’s the one and only in the market.		Perfect Equipment Hofmann Power Weight Type 380 Colored Adhesive Wheel Weight Retail Pack 800-251-1566 www.perfectequipment.com PN: H380 The new Hofmann Power Weight Type 380 is a premium zinc alloy adhesive wheel balance weight that is available in nine colors. For the first time ever, consumers have a chance to purchase colored wheel weights to match their custom brake calipers. When every detail has to be perfect, make sure your wheel weight is as well.
Mickey Thompson Performance Tires & Wheels Street Comp 330-928-9092 www.mickeythompsontires.com PN: 90000001618 The Mickey Thompson Street Comp tire is an ultra-high-performance tire designed for the street. Providing incredible traction, crisp handling and high-speed cornering ability. Compounded for traction and responsive handling in both dry and wet conditions, the Street Comp is said to be the perfect tire for American musclecars.		Revolution Supply/Oro-Tek TPMS Service Packs 714-891-0100 www.revolutionsupply.com PN: 1100-20032 TPMS service packs. Oro-Tek's team has been engineering and manufacturing OE replacement sensors since 2006, virtually the beginning of TPMS. We have thoroughly validated all vehicle applications.
Perfect Equipment Steel Adhesive Wheel Weight on a Roll 800-251-1566 www.perfectequipment.com PN: 200624STR Adhesive wheel weights are increasing in popularity at the OEM and aftermarket levels, and Perfect Equipment says that no other solution is as efficient as the Steel QuikStik adhesive wheel weight on a roll. The Steel QuikStik allows technicians to balance with little to no waste—no cutting and no measuring. Just rip and stick.		Bartec USA Tech200 855-877-9732 www.bartecusa.com PN: WRT200 TPMS test before you touch! The newest innovation from Bartec is the Tech200—an activation tool that tests the TPMS sensor for proper function and fitment. The Tech200 then sends the data wirelessly to the user’s PC or work station. An easy-to-read display also gives the user a quick reference to sensor status and tire pressure.
Perfect Equipment Zinc Wheel Weights 800-251-1566 www.perfectequipment.com PN: MC100Z As lead-based wheel-weight regulation continues to grow, Perfect Equipment says that its zinc wheel weights are the perfect non-lead solution for wheel balancing. Featuring an OEM-approved clip and coating, this product is said to be a premium alternative.		Perfect Equipment Hofmann Power Weight Type 380 Colored Adhesive Wheel Weight 800-251-1566 www.perfectequipment.com PN: H380 The new Hofmann Power Weight Type 380 is a premium zinc alloy adhesive wheel balance weight that is available in nine colors. As wheels get larger and painted wheel calipers increase in popularity, add a matching colored adhesive. When every detail has to be perfect, make sure your wheel weight is as well.
Cooper Tire & Rubber Co. Mastercraft Courser AXT 419-423-1321 www.coopertire.com PN: 52260 The Mastercraft Courser AXT sports a progressive all-terrain design that provides balanced all-season capabilities, confident highway performance and aggressive off-road traction. The New Courser AXT—trusted performance in all seasons and on any terrain.		Mickey Thompson Performance Tires & Wheels Baja ATZ P3 330-928-9092 www.mickeythompsontires.com PN: 90000001941 The Baja ATZ P3 has a unique hybrid design between an all-terrain and mud terrain to give users the grip they need for their weekend adventures and the smooth ride to get them down the road in comfort. Features an extra-wide footprint and beefy tread blocks for great all-around traction. Select sizes have PowerPly three-ply sidewalls.
Mickey Thompson Performance Tires & Wheels M/T Metal Series MT-88 330-928-9092 www.mickeythompsontires.com PN: 90000001639 Now users can get Mickey Thompson wheels in steel. Featuring a flat-black powdercoat finish, each wheel includes the Mickey Thompson tattoo stamped into the wheel face.		Mickey Thompson Performance Tires & Wheels Fun Country 330-928-9092 www.mickeythompsontires.com PN: 90000001961 With its unique hybrid design between an all-terrain and mud terrain, the Fun Country has proven to be a real any-terrain radial. Available in a wide selection of traditional and specialty light-truck sizes for almost any on- or off-road application.
Mickey Thompson Performance Tires & Wheels M/T Metal Series MT-28 330-928-9092 www.mickeythompsontires.com PN: 90000001634 Now users can get Mickey Thompson wheels in steel. Featuring a flat-black powdercoat finish, each wheel includes the Mickey Thompson tattoo stamped into the wheel face. The Mickey Metal series offers a special application for trailers and toy haulers, plus exclusive 17x9 fitments designed for late-model trucks with larger brakes.		Mickey Thompson Performance Tires & Wheels Classic III 330-928-9092 www.mickeythompsontires.com PN: 90000001786 The Classic III features a highly polished finish with matching polished hand holes. The M/T stamp of quality and a limited lifetime warranty give added value to this popular truck wheel.
Continental Tire the Americas  PureContact 704-583-3900 www.continentaltire.com Continental says that its PureContact is a skillful balance of luxury and all-season performance. Designed for long wear, a comfortable ride and best-in-class wet braking, this tire provides a 70,000-mile limited tread-wear warranty and a 60-day free trial.		Mickey Thompson Performance Tires & Wheels SC-5 Wheel 330-928-9092 www.mickeythompsontires.com PN: 90000001871 The new Mickey Thompson SC-5 wheel was designed to perfectly complement the all-new Mickey Thompson Street Comp UHP tire. Match SC-5 wheels with Street Comp UHP tires for a winning combination.
Mickey Thompson Performance Tires & Wheels Torque Gun Metal 330-928-9092 www.mickeythompsontires.com PN: 90000001531 The Torque Gun Metal really stands out from the crowd with its new gunmetal finish, machined accents and tough, glossy clear coat. Designed for newer trucks and SUVs that require higher offsets or additional brake caliper clearance, this wheel is said to be the perfect choice for truck owners who want to combine style with usability on- or off-road.		BlackJack Tire Repair Digital Tire Gauge 816-872-1158 www.BlackJackMFG.com PN: GA-445 Digital gauge accuracy ±1% full scale or ± 1.5 psi. With user-friendly displays, these gauges make it effortless to read the accuracy we provide in reading anywhere from 5-120 psi on a variety of products. Along with the gauges, check out our air chucks to help make checking your tire pressure easy and efficient
Mickey Thompson Performance Tires & Wheels Classic III Black 330-928-9092 www.mickeythompsontires.com PN: 90000001797 The Classic III Black features a satin-black finish and protective clear coat. The M/T stamp of quality and a limited lifetime warranty give added value to this popular truck wheel.		Atturo Tire Trail Blade M/T 847-348-3455 www.atturo.com PN: I-0039602 Atturo introduces the Trail Blade Mud Terrain tire. Designed in coordination with Mantis Knife, Trail Blade brings cutting-edge style to premium M/T sizes. Atturo again keeps performance within reach.

 

 

 

 

 

SEMA News—February 2013

EVENTS
By Mike Imlay

Tire Segment Shows Its Strength

2012 Global Tire Expo—Powered by TIA Spotlights Latest Industry Trends at SEMA Show

For the third year in a row, the Tire Industry Association (TIA) allied with SEMA to present the Global Tire Expo (GTE)—Powered by TIA at the recent 2012 SEMA Show in Las Vegas. Designed as a freestanding tire industry “show within a show,” the GTE has proven to be an ongoing hit with attendees representing every sector of the tire industry, from automotive to commercial and from retreading to recycling.

The annual GTE saw a strong manufacturing presence, with the return of many of the industry’s top tire makers alongside a host of new and promising manufacturers and dealers. Covering more than 140,700 sq. ft. and featuring 245 exhibitors for 2012, GTE continued its huge draw for the wider SEMA audience seeking insights into this market segment’s latest trends.

As a 90-year-old trade association representing the tire industry both nationally and internationally, TIA further used this year’s GTE to spotlight several new initiatives aimed at improving the overall marketplace. Upon accepting his leadership position during TIA’s annual meeting on the eve of the SEMA Show, incoming president Randy Groh stated that his association will concentrate efforts on two important issues facing the tire industry: successful government affairs and effective training programs for tire technicians.

“I have seen just how important it is to have strong advocates protecting and promoting this industry,” said Groh. “The work that TIA does in government affairs needs everyone’s support and attention so that the bills that could have a damaging effect on businesses will not go unchallenged.”

TIA unanimously passed two resolutions for 2013 supporting the repeal of the estate tax and expressing complete opposition to a proposed credit card settlement in a class-action lawsuit currently facing VISA, MasterCard and their issuing banks. The association believes that the estate tax has an overwhelmingly harmful effect on small businesses. Meanwhile, it also recognizes that credit card fees represent the third-largest expense on its member businesses, after labor and rent, and seeks a more transparent credit card system that will better serve retailers and consumers alike.

On the educational front, Groh emphasized the importance for TIA to remain at the center of training programs.

“Automotive tires are highly engineered products that demand and require proper care during both mounting and use,” he said. “Every tire dealer should have its entire staff of technicians trained to ensure that its customers are getting the safest possible service.”

In addition, TIA chose the GTE as the venue to roll out its new tagline, “Tire Safety Starts Here,” as part of a massive effort to educate the public about proper tire maintenance. The tagline will work in conjunction with a series of sub-taglines ranging from “Tire Safety Starts With Proper Tire Repair” to “Tire Safety Starts With Rotation” to promote the concept among consumers. As part of this education initiative, TIA will also launch a series of quarterly videos based on the new messaging, making them accessible at no charge to retailers and the general public through the association’s website.

The Global Tire Expo expanded by 9% in 2012, with a significant increase in exhibitors, which bodes well for the tire industry as it moves into 2013. The following pages provide a look at Global Tire Expo products that were entered into Ideas Alive: Featuring the New Products Showcase at the 2012 SEMA Show.

GLOBAL TIRE EXPO NEW PRODUCTS

Tire Intelligence LLCMobile Price Monitor704-360-5176 www.tire-intelligence.com The Mobile Price Monitor allows the user to access real-time retail tire-pricing data from multiple retailers on a PC, tablet or mobile device.		Bartec USA TPMS Hub 855-877-9732 www.bartecusa.com PN: WRTTPMSHUB The TPMS Hub is a one-stop shop for TPMS information. Bartec USA says that the TPMS Hub has it all, including vehicle information, detailed sensor data, part number cross referencing, relearn procedures and exclusive service and repair info that only Bartec can deliver. The TPMS Hub is designed to work specifically with the Bartec range of TPMS tools.
Bartec USA Tech500 855-877-9732 www.bartecusa.com PN: WRT500 Bartec says that it is taking TPMS diagnostics and service to the next level with the Tech5, an all-in-one TPMS tool. Like its predecessor, the Tech400SD, this is an activation tool and an OBD scan tool in a single package. It features a large, easy-to-read display, a removable media card, Bluetooth and Wi-Fi.		LAC Corp. LAC Sidewall Printer/LAC Tire Printer www.laccorp.com As a result of our technical break-through, we have succeeded in developing a totally innovative printer that can materialize excellent printing images with a reasonable cost.
Summits Hygronics N.A. Inc. Nitrogen Tire Inflation System—Membrane-Type With Touch-Screen Display and Fully Automatic Vacuumizing 949-922-4132 www.summitsna.com PN: NITROPAQ Fully automatic PSA-type digital tire inflation system with touch-screen display and automatic vacuumizing. Suitable for cars, SUVs and trucks.		Bartec USA Tech200 855-877-9732 www.bartecusa.com PN: WRT200 TPMS test before you touch! The newest innovation from Bartec is the Tech200—an activation tool that tests the TPMS sensor for proper function and fitment. The Tech200 then sends the data wirelessly to the user’s PC or work station. An easy-to-read display also gives the user a quick reference to sensor status and tire pressure.
Tire Industry Association (TIA) 2012 TIA TPMS Relearn Chart 800-876-8372 www.tireindustry.org PN: TPMS Relearn Chart TIA says that this unparalleled resource provides technicians with all the necessary information for servicing vehicles equipped with TPMS.		RightPSI Inc. RightPSI 406-219-3290 www.rightpsi.com PN: RPSI028 RightPSI are tire caps that indicate tire pressure by turning orange when a tire’s pressure is low, black when it is correct and yellow if the tire is overfilled. A Popular Mechanic’s Editor’s Choice Award winner for design at the 2011 SEMA Show, RightPSI’s product launch is February 2013. Each cap acts as a gauge that the user fills through. Said to save money, gas and tires.
Ken-Tool reCore TPMS Sensor Saver System 888-536-8665 www.kentool.com PN: 29980 The reCore TPMS sensor saver system from Ken-Tool. Now, you can repair TPMS Sensors without even taking the tires off the vehicle.		JOSN Electronic Co. Ltd. Windshield Display TPMS 886-299-93-820 www.josn.com.tw PN: TD 6000 JOSN Electronic Co. says that this tire pressure/temperature monitoring system offers easy installation on the valve, improves driving safety, reduces fuel consumption, extends tire expectancy and provides a 100% wireless structure.
JOSN Electronic Co. Ltd. TPMS for Smartphones (Apple and Android) +886-299-93-820 www.josn.com.tw The TYREDOG WTPMS (Wireless Tire Pressure Monitoring System)is a relatively new technology which has captured the focus of the industry because of its unique valve stem cap sensor design.		ITM Autoparts OBD II 310-225-5555 www.itmautoparts.com PN: 8004 ITM Autoparts OBDII add-on connection for ITM TPMS handheld devices.
Orange Electronic Co. Ltd. Tire Vitals (P418) 886-4-25351558 www.orange-electronic.com PN: P418 Orange Electronic adapts an innovative idea, combining a tire-pressure monitoring system with technology and security through the Apple iPhone or iPad as a platform. Applies to high-end luxury vehicles, most passenger vehicles and RV/SUVs, Tire Vitals also maintains an easy, single touch and perfect matching, the company says.		Winner: Best New Tire and Related Product Vee Rubber Taiga A/T 909-287-3424 www.veerubber.co.th PN: V34201 Aggressive A/T performance with refined on-road manners. Putting the “All-Terrain” back into A/T tires, the New TAIGA A/T offers outstanding off-road capabilities while still delivering a commanding level of on-road traction, comfort and long life.
X Smart Tire Rack X Smart Tire Rack 514-419-8378 www.vertvitainc.com PN: XSTR001 Accommodates four tires with mags/rims up to size 255/45/20. Weight capacity is 400 lbs. No assembly or tools required. Easy and simple to use. Lightweight and folds quickly for storage. U.S. patent 6591991; Canada  patent 2355628.		Pirelli Tire North America Cinturato P7 All-Season 800-PIRELLI www.us.pirelli.com The Cinturato P7 All-Season is the new all-season version of the Green Performance Cinturato P7 All-Season tire, bringing performance and efficiency to all-season driving. Original-equipment tire on the Fiat 500, BMW X3 and MINI Countryman.
Runner-Up: Best New Tire and Related Product JM Nault Wheel Weights WG Nault Weight Gun 888-841-0331 www.jmnault.com PN: WG For all types of weights (lead, steel and zinc). One head for lead and zinc; one head for steel weights. Easy installation; faster; light; more precision; does not damage weights; does not damage rims. JM Nault says it’s the one and only in the market.		Perfect Equipment Hofmann Power Weight Type 380 Colored Adhesive Wheel Weight Retail Pack 800-251-1566 www.perfectequipment.com PN: H380 The new Hofmann Power Weight Type 380 is a premium zinc alloy adhesive wheel balance weight that is available in nine colors. For the first time ever, consumers have a chance to purchase colored wheel weights to match their custom brake calipers. When every detail has to be perfect, make sure your wheel weight is as well.
Mickey Thompson Performance Tires & Wheels Street Comp 330-928-9092 www.mickeythompsontires.com PN: 90000001618 The Mickey Thompson Street Comp tire is an ultra-high-performance tire designed for the street. Providing incredible traction, crisp handling and high-speed cornering ability. Compounded for traction and responsive handling in both dry and wet conditions, the Street Comp is said to be the perfect tire for American musclecars.		Revolution Supply/Oro-Tek TPMS Service Packs 714-891-0100 www.revolutionsupply.com PN: 1100-20032 TPMS service packs. Oro-Tek's team has been engineering and manufacturing OE replacement sensors since 2006, virtually the beginning of TPMS. We have thoroughly validated all vehicle applications.
Perfect Equipment Steel Adhesive Wheel Weight on a Roll 800-251-1566 www.perfectequipment.com PN: 200624STR Adhesive wheel weights are increasing in popularity at the OEM and aftermarket levels, and Perfect Equipment says that no other solution is as efficient as the Steel QuikStik adhesive wheel weight on a roll. The Steel QuikStik allows technicians to balance with little to no waste—no cutting and no measuring. Just rip and stick.		Bartec USA Tech200 855-877-9732 www.bartecusa.com PN: WRT200 TPMS test before you touch! The newest innovation from Bartec is the Tech200—an activation tool that tests the TPMS sensor for proper function and fitment. The Tech200 then sends the data wirelessly to the user’s PC or work station. An easy-to-read display also gives the user a quick reference to sensor status and tire pressure.
Perfect Equipment Zinc Wheel Weights 800-251-1566 www.perfectequipment.com PN: MC100Z As lead-based wheel-weight regulation continues to grow, Perfect Equipment says that its zinc wheel weights are the perfect non-lead solution for wheel balancing. Featuring an OEM-approved clip and coating, this product is said to be a premium alternative.		Perfect Equipment Hofmann Power Weight Type 380 Colored Adhesive Wheel Weight 800-251-1566 www.perfectequipment.com PN: H380 The new Hofmann Power Weight Type 380 is a premium zinc alloy adhesive wheel balance weight that is available in nine colors. As wheels get larger and painted wheel calipers increase in popularity, add a matching colored adhesive. When every detail has to be perfect, make sure your wheel weight is as well.
Cooper Tire & Rubber Co. Mastercraft Courser AXT 419-423-1321 www.coopertire.com PN: 52260 The Mastercraft Courser AXT sports a progressive all-terrain design that provides balanced all-season capabilities, confident highway performance and aggressive off-road traction. The New Courser AXT—trusted performance in all seasons and on any terrain.		Mickey Thompson Performance Tires & Wheels Baja ATZ P3 330-928-9092 www.mickeythompsontires.com PN: 90000001941 The Baja ATZ P3 has a unique hybrid design between an all-terrain and mud terrain to give users the grip they need for their weekend adventures and the smooth ride to get them down the road in comfort. Features an extra-wide footprint and beefy tread blocks for great all-around traction. Select sizes have PowerPly three-ply sidewalls.
Mickey Thompson Performance Tires & Wheels M/T Metal Series MT-88 330-928-9092 www.mickeythompsontires.com PN: 90000001639 Now users can get Mickey Thompson wheels in steel. Featuring a flat-black powdercoat finish, each wheel includes the Mickey Thompson tattoo stamped into the wheel face.		Mickey Thompson Performance Tires & Wheels Fun Country 330-928-9092 www.mickeythompsontires.com PN: 90000001961 With its unique hybrid design between an all-terrain and mud terrain, the Fun Country has proven to be a real any-terrain radial. Available in a wide selection of traditional and specialty light-truck sizes for almost any on- or off-road application.
Mickey Thompson Performance Tires & Wheels M/T Metal Series MT-28 330-928-9092 www.mickeythompsontires.com PN: 90000001634 Now users can get Mickey Thompson wheels in steel. Featuring a flat-black powdercoat finish, each wheel includes the Mickey Thompson tattoo stamped into the wheel face. The Mickey Metal series offers a special application for trailers and toy haulers, plus exclusive 17x9 fitments designed for late-model trucks with larger brakes.		Mickey Thompson Performance Tires & Wheels Classic III 330-928-9092 www.mickeythompsontires.com PN: 90000001786 The Classic III features a highly polished finish with matching polished hand holes. The M/T stamp of quality and a limited lifetime warranty give added value to this popular truck wheel.
Continental Tire the Americas  PureContact 704-583-3900 www.continentaltire.com Continental says that its PureContact is a skillful balance of luxury and all-season performance. Designed for long wear, a comfortable ride and best-in-class wet braking, this tire provides a 70,000-mile limited tread-wear warranty and a 60-day free trial.		Mickey Thompson Performance Tires & Wheels SC-5 Wheel 330-928-9092 www.mickeythompsontires.com PN: 90000001871 The new Mickey Thompson SC-5 wheel was designed to perfectly complement the all-new Mickey Thompson Street Comp UHP tire. Match SC-5 wheels with Street Comp UHP tires for a winning combination.
Mickey Thompson Performance Tires & Wheels Torque Gun Metal 330-928-9092 www.mickeythompsontires.com PN: 90000001531 The Torque Gun Metal really stands out from the crowd with its new gunmetal finish, machined accents and tough, glossy clear coat. Designed for newer trucks and SUVs that require higher offsets or additional brake caliper clearance, this wheel is said to be the perfect choice for truck owners who want to combine style with usability on- or off-road.		BlackJack Tire Repair Digital Tire Gauge 816-872-1158 www.BlackJackMFG.com PN: GA-445 Digital gauge accuracy ±1% full scale or ± 1.5 psi. With user-friendly displays, these gauges make it effortless to read the accuracy we provide in reading anywhere from 5-120 psi on a variety of products. Along with the gauges, check out our air chucks to help make checking your tire pressure easy and efficient
Mickey Thompson Performance Tires & Wheels Classic III Black 330-928-9092 www.mickeythompsontires.com PN: 90000001797 The Classic III Black features a satin-black finish and protective clear coat. The M/T stamp of quality and a limited lifetime warranty give added value to this popular truck wheel.		Atturo Tire Trail Blade M/T 847-348-3455 www.atturo.com PN: I-0039602 Atturo introduces the Trail Blade Mud Terrain tire. Designed in coordination with Mantis Knife, Trail Blade brings cutting-edge style to premium M/T sizes. Atturo again keeps performance within reach.