SEMA News—February 2013

EVENTS
By Mike Imlay

Tire Segment Shows Its Strength

2012 Global Tire Expo—Powered by TIA Spotlights Latest Industry Trends at SEMA Show

For the third year in a row, the Tire Industry Association (TIA) allied with SEMA to present the Global Tire Expo (GTE)—Powered by TIA at the recent 2012 SEMA Show in Las Vegas. Designed as a freestanding tire industry “show within a show,” the GTE has proven to be an ongoing hit with attendees representing every sector of the tire industry, from automotive to commercial and from retreading to recycling.

The annual GTE saw a strong manufacturing presence, with the return of many of the industry’s top tire makers alongside a host of new and promising manufacturers and dealers. Covering more than 140,700 sq. ft. and featuring 245 exhibitors for 2012, GTE continued its huge draw for the wider SEMA audience seeking insights into this market segment’s latest trends.

As a 90-year-old trade association representing the tire industry both nationally and internationally, TIA further used this year’s GTE to spotlight several new initiatives aimed at improving the overall marketplace. Upon accepting his leadership position during TIA’s annual meeting on the eve of the SEMA Show, incoming president Randy Groh stated that his association will concentrate efforts on two important issues facing the tire industry: successful government affairs and effective training programs for tire technicians.

“I have seen just how important it is to have strong advocates protecting and promoting this industry,” said Groh. “The work that TIA does in government affairs needs everyone’s support and attention so that the bills that could have a damaging effect on businesses will not go unchallenged.”

TIA unanimously passed two resolutions for 2013 supporting the repeal of the estate tax and expressing complete opposition to a proposed credit card settlement in a class-action lawsuit currently facing VISA, MasterCard and their issuing banks. The association believes that the estate tax has an overwhelmingly harmful effect on small businesses. Meanwhile, it also recognizes that credit card fees represent the third-largest expense on its member businesses, after labor and rent, and seeks a more transparent credit card system that will better serve retailers and consumers alike.

On the educational front, Groh emphasized the importance for TIA to remain at the center of training programs.

“Automotive tires are highly engineered products that demand and require proper care during both mounting and use,” he said. “Every tire dealer should have its entire staff of technicians trained to ensure that its customers are getting the safest possible service.”

In addition, TIA chose the GTE as the venue to roll out its new tagline, “Tire Safety Starts Here,” as part of a massive effort to educate the public about proper tire maintenance. The tagline will work in conjunction with a series of sub-taglines ranging from “Tire Safety Starts With Proper Tire Repair” to “Tire Safety Starts With Rotation” to promote the concept among consumers. As part of this education initiative, TIA will also launch a series of quarterly videos based on the new messaging, making them accessible at no charge to retailers and the general public through the association’s website.

The Global Tire Expo expanded by 9% in 2012, with a significant increase in exhibitors, which bodes well for the tire industry as it moves into 2013. The following pages provide a look at Global Tire Expo products that were entered into Ideas Alive: Featuring the New Products Showcase at the 2012 SEMA Show.

GLOBAL TIRE EXPO NEW PRODUCTS

Tire Intelligence LLCMobile Price Monitor704-360-5176 www.tire-intelligence.com The Mobile Price Monitor allows the user to access real-time retail tire-pricing data from multiple retailers on a PC, tablet or mobile device.		Bartec USA TPMS Hub 855-877-9732 www.bartecusa.com PN: WRTTPMSHUB The TPMS Hub is a one-stop shop for TPMS information. Bartec USA says that the TPMS Hub has it all, including vehicle information, detailed sensor data, part number cross referencing, relearn procedures and exclusive service and repair info that only Bartec can deliver. The TPMS Hub is designed to work specifically with the Bartec range of TPMS tools.
Bartec USA Tech500 855-877-9732 www.bartecusa.com PN: WRT500 Bartec says that it is taking TPMS diagnostics and service to the next level with the Tech5, an all-in-one TPMS tool. Like its predecessor, the Tech400SD, this is an activation tool and an OBD scan tool in a single package. It features a large, easy-to-read display, a removable media card, Bluetooth and Wi-Fi.		LAC Corp. LAC Sidewall Printer/LAC Tire Printer www.laccorp.com As a result of our technical break-through, we have succeeded in developing a totally innovative printer that can materialize excellent printing images with a reasonable cost.
Summits Hygronics N.A. Inc. Nitrogen Tire Inflation System—Membrane-Type With Touch-Screen Display and Fully Automatic Vacuumizing 949-922-4132 www.summitsna.com PN: NITROPAQ Fully automatic PSA-type digital tire inflation system with touch-screen display and automatic vacuumizing. Suitable for cars, SUVs and trucks.		Bartec USA Tech200 855-877-9732 www.bartecusa.com PN: WRT200 TPMS test before you touch! The newest innovation from Bartec is the Tech200—an activation tool that tests the TPMS sensor for proper function and fitment. The Tech200 then sends the data wirelessly to the user’s PC or work station. An easy-to-read display also gives the user a quick reference to sensor status and tire pressure.
Tire Industry Association (TIA) 2012 TIA TPMS Relearn Chart 800-876-8372 www.tireindustry.org PN: TPMS Relearn Chart TIA says that this unparalleled resource provides technicians with all the necessary information for servicing vehicles equipped with TPMS.		RightPSI Inc. RightPSI 406-219-3290 www.rightpsi.com PN: RPSI028 RightPSI are tire caps that indicate tire pressure by turning orange when a tire’s pressure is low, black when it is correct and yellow if the tire is overfilled. A Popular Mechanic’s Editor’s Choice Award winner for design at the 2011 SEMA Show, RightPSI’s product launch is February 2013. Each cap acts as a gauge that the user fills through. Said to save money, gas and tires.
Ken-Tool reCore TPMS Sensor Saver System 888-536-8665 www.kentool.com PN: 29980 The reCore TPMS sensor saver system from Ken-Tool. Now, you can repair TPMS Sensors without even taking the tires off the vehicle.		JOSN Electronic Co. Ltd. Windshield Display TPMS 886-299-93-820 www.josn.com.tw PN: TD 6000 JOSN Electronic Co. says that this tire pressure/temperature monitoring system offers easy installation on the valve, improves driving safety, reduces fuel consumption, extends tire expectancy and provides a 100% wireless structure.
JOSN Electronic Co. Ltd. TPMS for Smartphones (Apple and Android) +886-299-93-820 www.josn.com.tw The TYREDOG WTPMS (Wireless Tire Pressure Monitoring System)is a relatively new technology which has captured the focus of the industry because of its unique valve stem cap sensor design.		ITM Autoparts OBD II 310-225-5555 www.itmautoparts.com PN: 8004 ITM Autoparts OBDII add-on connection for ITM TPMS handheld devices.
Orange Electronic Co. Ltd. Tire Vitals (P418) 886-4-25351558 www.orange-electronic.com PN: P418 Orange Electronic adapts an innovative idea, combining a tire-pressure monitoring system with technology and security through the Apple iPhone or iPad as a platform. Applies to high-end luxury vehicles, most passenger vehicles and RV/SUVs, Tire Vitals also maintains an easy, single touch and perfect matching, the company says.		Winner: Best New Tire and Related Product Vee Rubber Taiga A/T 909-287-3424 www.veerubber.co.th PN: V34201 Aggressive A/T performance with refined on-road manners. Putting the “All-Terrain” back into A/T tires, the New TAIGA A/T offers outstanding off-road capabilities while still delivering a commanding level of on-road traction, comfort and long life.
X Smart Tire Rack X Smart Tire Rack 514-419-8378 www.vertvitainc.com PN: XSTR001 Accommodates four tires with mags/rims up to size 255/45/20. Weight capacity is 400 lbs. No assembly or tools required. Easy and simple to use. Lightweight and folds quickly for storage. U.S. patent 6591991; Canada  patent 2355628.		Pirelli Tire North America Cinturato P7 All-Season 800-PIRELLI www.us.pirelli.com The Cinturato P7 All-Season is the new all-season version of the Green Performance Cinturato P7 All-Season tire, bringing performance and efficiency to all-season driving. Original-equipment tire on the Fiat 500, BMW X3 and MINI Countryman.
Runner-Up: Best New Tire and Related Product JM Nault Wheel Weights WG Nault Weight Gun 888-841-0331 www.jmnault.com PN: WG For all types of weights (lead, steel and zinc). One head for lead and zinc; one head for steel weights. Easy installation; faster; light; more precision; does not damage weights; does not damage rims. JM Nault says it’s the one and only in the market.		Perfect Equipment Hofmann Power Weight Type 380 Colored Adhesive Wheel Weight Retail Pack 800-251-1566 www.perfectequipment.com PN: H380 The new Hofmann Power Weight Type 380 is a premium zinc alloy adhesive wheel balance weight that is available in nine colors. For the first time ever, consumers have a chance to purchase colored wheel weights to match their custom brake calipers. When every detail has to be perfect, make sure your wheel weight is as well.
Mickey Thompson Performance Tires & Wheels Street Comp 330-928-9092 www.mickeythompsontires.com PN: 90000001618 The Mickey Thompson Street Comp tire is an ultra-high-performance tire designed for the street. Providing incredible traction, crisp handling and high-speed cornering ability. Compounded for traction and responsive handling in both dry and wet conditions, the Street Comp is said to be the perfect tire for American musclecars.		Revolution Supply/Oro-Tek TPMS Service Packs 714-891-0100 www.revolutionsupply.com PN: 1100-20032 TPMS service packs. Oro-Tek's team has been engineering and manufacturing OE replacement sensors since 2006, virtually the beginning of TPMS. We have thoroughly validated all vehicle applications.
Perfect Equipment Steel Adhesive Wheel Weight on a Roll 800-251-1566 www.perfectequipment.com PN: 200624STR Adhesive wheel weights are increasing in popularity at the OEM and aftermarket levels, and Perfect Equipment says that no other solution is as efficient as the Steel QuikStik adhesive wheel weight on a roll. The Steel QuikStik allows technicians to balance with little to no waste—no cutting and no measuring. Just rip and stick.		Bartec USA Tech200 855-877-9732 www.bartecusa.com PN: WRT200 TPMS test before you touch! The newest innovation from Bartec is the Tech200—an activation tool that tests the TPMS sensor for proper function and fitment. The Tech200 then sends the data wirelessly to the user’s PC or work station. An easy-to-read display also gives the user a quick reference to sensor status and tire pressure.
Perfect Equipment Zinc Wheel Weights 800-251-1566 www.perfectequipment.com PN: MC100Z As lead-based wheel-weight regulation continues to grow, Perfect Equipment says that its zinc wheel weights are the perfect non-lead solution for wheel balancing. Featuring an OEM-approved clip and coating, this product is said to be a premium alternative.		Perfect Equipment Hofmann Power Weight Type 380 Colored Adhesive Wheel Weight 800-251-1566 www.perfectequipment.com PN: H380 The new Hofmann Power Weight Type 380 is a premium zinc alloy adhesive wheel balance weight that is available in nine colors. As wheels get larger and painted wheel calipers increase in popularity, add a matching colored adhesive. When every detail has to be perfect, make sure your wheel weight is as well.
Cooper Tire & Rubber Co. Mastercraft Courser AXT 419-423-1321 www.coopertire.com PN: 52260 The Mastercraft Courser AXT sports a progressive all-terrain design that provides balanced all-season capabilities, confident highway performance and aggressive off-road traction. The New Courser AXT—trusted performance in all seasons and on any terrain.		Mickey Thompson Performance Tires & Wheels Baja ATZ P3 330-928-9092 www.mickeythompsontires.com PN: 90000001941 The Baja ATZ P3 has a unique hybrid design between an all-terrain and mud terrain to give users the grip they need for their weekend adventures and the smooth ride to get them down the road in comfort. Features an extra-wide footprint and beefy tread blocks for great all-around traction. Select sizes have PowerPly three-ply sidewalls.
Mickey Thompson Performance Tires & Wheels M/T Metal Series MT-88 330-928-9092 www.mickeythompsontires.com PN: 90000001639 Now users can get Mickey Thompson wheels in steel. Featuring a flat-black powdercoat finish, each wheel includes the Mickey Thompson tattoo stamped into the wheel face.		Mickey Thompson Performance Tires & Wheels Fun Country 330-928-9092 www.mickeythompsontires.com PN: 90000001961 With its unique hybrid design between an all-terrain and mud terrain, the Fun Country has proven to be a real any-terrain radial. Available in a wide selection of traditional and specialty light-truck sizes for almost any on- or off-road application.
Mickey Thompson Performance Tires & Wheels M/T Metal Series MT-28 330-928-9092 www.mickeythompsontires.com PN: 90000001634 Now users can get Mickey Thompson wheels in steel. Featuring a flat-black powdercoat finish, each wheel includes the Mickey Thompson tattoo stamped into the wheel face. The Mickey Metal series offers a special application for trailers and toy haulers, plus exclusive 17x9 fitments designed for late-model trucks with larger brakes.		Mickey Thompson Performance Tires & Wheels Classic III 330-928-9092 www.mickeythompsontires.com PN: 90000001786 The Classic III features a highly polished finish with matching polished hand holes. The M/T stamp of quality and a limited lifetime warranty give added value to this popular truck wheel.
Continental Tire the Americas  PureContact 704-583-3900 www.continentaltire.com Continental says that its PureContact is a skillful balance of luxury and all-season performance. Designed for long wear, a comfortable ride and best-in-class wet braking, this tire provides a 70,000-mile limited tread-wear warranty and a 60-day free trial.		Mickey Thompson Performance Tires & Wheels SC-5 Wheel 330-928-9092 www.mickeythompsontires.com PN: 90000001871 The new Mickey Thompson SC-5 wheel was designed to perfectly complement the all-new Mickey Thompson Street Comp UHP tire. Match SC-5 wheels with Street Comp UHP tires for a winning combination.
Mickey Thompson Performance Tires & Wheels Torque Gun Metal 330-928-9092 www.mickeythompsontires.com PN: 90000001531 The Torque Gun Metal really stands out from the crowd with its new gunmetal finish, machined accents and tough, glossy clear coat. Designed for newer trucks and SUVs that require higher offsets or additional brake caliper clearance, this wheel is said to be the perfect choice for truck owners who want to combine style with usability on- or off-road.		BlackJack Tire Repair Digital Tire Gauge 816-872-1158 www.BlackJackMFG.com PN: GA-445 Digital gauge accuracy ±1% full scale or ± 1.5 psi. With user-friendly displays, these gauges make it effortless to read the accuracy we provide in reading anywhere from 5-120 psi on a variety of products. Along with the gauges, check out our air chucks to help make checking your tire pressure easy and efficient
Mickey Thompson Performance Tires & Wheels Classic III Black 330-928-9092 www.mickeythompsontires.com PN: 90000001797 The Classic III Black features a satin-black finish and protective clear coat. The M/T stamp of quality and a limited lifetime warranty give added value to this popular truck wheel.		Atturo Tire Trail Blade M/T 847-348-3455 www.atturo.com PN: I-0039602 Atturo introduces the Trail Blade Mud Terrain tire. Designed in coordination with Mantis Knife, Trail Blade brings cutting-edge style to premium M/T sizes. Atturo again keeps performance within reach.

 

 

 

 

 

SEMA News—February 2013

EVENTS
By Mike Imlay

Tire Segment Shows Its Strength

2012 Global Tire Expo—Powered by TIA Spotlights Latest Industry Trends at SEMA Show

For the third year in a row, the Tire Industry Association (TIA) allied with SEMA to present the Global Tire Expo (GTE)—Powered by TIA at the recent 2012 SEMA Show in Las Vegas. Designed as a freestanding tire industry “show within a show,” the GTE has proven to be an ongoing hit with attendees representing every sector of the tire industry, from automotive to commercial and from retreading to recycling.

The annual GTE saw a strong manufacturing presence, with the return of many of the industry’s top tire makers alongside a host of new and promising manufacturers and dealers. Covering more than 140,700 sq. ft. and featuring 245 exhibitors for 2012, GTE continued its huge draw for the wider SEMA audience seeking insights into this market segment’s latest trends.

As a 90-year-old trade association representing the tire industry both nationally and internationally, TIA further used this year’s GTE to spotlight several new initiatives aimed at improving the overall marketplace. Upon accepting his leadership position during TIA’s annual meeting on the eve of the SEMA Show, incoming president Randy Groh stated that his association will concentrate efforts on two important issues facing the tire industry: successful government affairs and effective training programs for tire technicians.

“I have seen just how important it is to have strong advocates protecting and promoting this industry,” said Groh. “The work that TIA does in government affairs needs everyone’s support and attention so that the bills that could have a damaging effect on businesses will not go unchallenged.”

TIA unanimously passed two resolutions for 2013 supporting the repeal of the estate tax and expressing complete opposition to a proposed credit card settlement in a class-action lawsuit currently facing VISA, MasterCard and their issuing banks. The association believes that the estate tax has an overwhelmingly harmful effect on small businesses. Meanwhile, it also recognizes that credit card fees represent the third-largest expense on its member businesses, after labor and rent, and seeks a more transparent credit card system that will better serve retailers and consumers alike.

On the educational front, Groh emphasized the importance for TIA to remain at the center of training programs.

“Automotive tires are highly engineered products that demand and require proper care during both mounting and use,” he said. “Every tire dealer should have its entire staff of technicians trained to ensure that its customers are getting the safest possible service.”

In addition, TIA chose the GTE as the venue to roll out its new tagline, “Tire Safety Starts Here,” as part of a massive effort to educate the public about proper tire maintenance. The tagline will work in conjunction with a series of sub-taglines ranging from “Tire Safety Starts With Proper Tire Repair” to “Tire Safety Starts With Rotation” to promote the concept among consumers. As part of this education initiative, TIA will also launch a series of quarterly videos based on the new messaging, making them accessible at no charge to retailers and the general public through the association’s website.

The Global Tire Expo expanded by 9% in 2012, with a significant increase in exhibitors, which bodes well for the tire industry as it moves into 2013. The following pages provide a look at Global Tire Expo products that were entered into Ideas Alive: Featuring the New Products Showcase at the 2012 SEMA Show.

GLOBAL TIRE EXPO NEW PRODUCTS

Tire Intelligence LLCMobile Price Monitor704-360-5176 www.tire-intelligence.com The Mobile Price Monitor allows the user to access real-time retail tire-pricing data from multiple retailers on a PC, tablet or mobile device.		Bartec USA TPMS Hub 855-877-9732 www.bartecusa.com PN: WRTTPMSHUB The TPMS Hub is a one-stop shop for TPMS information. Bartec USA says that the TPMS Hub has it all, including vehicle information, detailed sensor data, part number cross referencing, relearn procedures and exclusive service and repair info that only Bartec can deliver. The TPMS Hub is designed to work specifically with the Bartec range of TPMS tools.
Bartec USA Tech500 855-877-9732 www.bartecusa.com PN: WRT500 Bartec says that it is taking TPMS diagnostics and service to the next level with the Tech5, an all-in-one TPMS tool. Like its predecessor, the Tech400SD, this is an activation tool and an OBD scan tool in a single package. It features a large, easy-to-read display, a removable media card, Bluetooth and Wi-Fi.		LAC Corp. LAC Sidewall Printer/LAC Tire Printer www.laccorp.com As a result of our technical break-through, we have succeeded in developing a totally innovative printer that can materialize excellent printing images with a reasonable cost.
Summits Hygronics N.A. Inc. Nitrogen Tire Inflation System—Membrane-Type With Touch-Screen Display and Fully Automatic Vacuumizing 949-922-4132 www.summitsna.com PN: NITROPAQ Fully automatic PSA-type digital tire inflation system with touch-screen display and automatic vacuumizing. Suitable for cars, SUVs and trucks.		Bartec USA Tech200 855-877-9732 www.bartecusa.com PN: WRT200 TPMS test before you touch! The newest innovation from Bartec is the Tech200—an activation tool that tests the TPMS sensor for proper function and fitment. The Tech200 then sends the data wirelessly to the user’s PC or work station. An easy-to-read display also gives the user a quick reference to sensor status and tire pressure.
Tire Industry Association (TIA) 2012 TIA TPMS Relearn Chart 800-876-8372 www.tireindustry.org PN: TPMS Relearn Chart TIA says that this unparalleled resource provides technicians with all the necessary information for servicing vehicles equipped with TPMS.		RightPSI Inc. RightPSI 406-219-3290 www.rightpsi.com PN: RPSI028 RightPSI are tire caps that indicate tire pressure by turning orange when a tire’s pressure is low, black when it is correct and yellow if the tire is overfilled. A Popular Mechanic’s Editor’s Choice Award winner for design at the 2011 SEMA Show, RightPSI’s product launch is February 2013. Each cap acts as a gauge that the user fills through. Said to save money, gas and tires.
Ken-Tool reCore TPMS Sensor Saver System 888-536-8665 www.kentool.com PN: 29980 The reCore TPMS sensor saver system from Ken-Tool. Now, you can repair TPMS Sensors without even taking the tires off the vehicle.		JOSN Electronic Co. Ltd. Windshield Display TPMS 886-299-93-820 www.josn.com.tw PN: TD 6000 JOSN Electronic Co. says that this tire pressure/temperature monitoring system offers easy installation on the valve, improves driving safety, reduces fuel consumption, extends tire expectancy and provides a 100% wireless structure.
JOSN Electronic Co. Ltd. TPMS for Smartphones (Apple and Android) +886-299-93-820 www.josn.com.tw The TYREDOG WTPMS (Wireless Tire Pressure Monitoring System)is a relatively new technology which has captured the focus of the industry because of its unique valve stem cap sensor design.		ITM Autoparts OBD II 310-225-5555 www.itmautoparts.com PN: 8004 ITM Autoparts OBDII add-on connection for ITM TPMS handheld devices.
Orange Electronic Co. Ltd. Tire Vitals (P418) 886-4-25351558 www.orange-electronic.com PN: P418 Orange Electronic adapts an innovative idea, combining a tire-pressure monitoring system with technology and security through the Apple iPhone or iPad as a platform. Applies to high-end luxury vehicles, most passenger vehicles and RV/SUVs, Tire Vitals also maintains an easy, single touch and perfect matching, the company says.		Winner: Best New Tire and Related Product Vee Rubber Taiga A/T 909-287-3424 www.veerubber.co.th PN: V34201 Aggressive A/T performance with refined on-road manners. Putting the “All-Terrain” back into A/T tires, the New TAIGA A/T offers outstanding off-road capabilities while still delivering a commanding level of on-road traction, comfort and long life.
X Smart Tire Rack X Smart Tire Rack 514-419-8378 www.vertvitainc.com PN: XSTR001 Accommodates four tires with mags/rims up to size 255/45/20. Weight capacity is 400 lbs. No assembly or tools required. Easy and simple to use. Lightweight and folds quickly for storage. U.S. patent 6591991; Canada  patent 2355628.		Pirelli Tire North America Cinturato P7 All-Season 800-PIRELLI www.us.pirelli.com The Cinturato P7 All-Season is the new all-season version of the Green Performance Cinturato P7 All-Season tire, bringing performance and efficiency to all-season driving. Original-equipment tire on the Fiat 500, BMW X3 and MINI Countryman.
Runner-Up: Best New Tire and Related Product JM Nault Wheel Weights WG Nault Weight Gun 888-841-0331 www.jmnault.com PN: WG For all types of weights (lead, steel and zinc). One head for lead and zinc; one head for steel weights. Easy installation; faster; light; more precision; does not damage weights; does not damage rims. JM Nault says it’s the one and only in the market.		Perfect Equipment Hofmann Power Weight Type 380 Colored Adhesive Wheel Weight Retail Pack 800-251-1566 www.perfectequipment.com PN: H380 The new Hofmann Power Weight Type 380 is a premium zinc alloy adhesive wheel balance weight that is available in nine colors. For the first time ever, consumers have a chance to purchase colored wheel weights to match their custom brake calipers. When every detail has to be perfect, make sure your wheel weight is as well.
Mickey Thompson Performance Tires & Wheels Street Comp 330-928-9092 www.mickeythompsontires.com PN: 90000001618 The Mickey Thompson Street Comp tire is an ultra-high-performance tire designed for the street. Providing incredible traction, crisp handling and high-speed cornering ability. Compounded for traction and responsive handling in both dry and wet conditions, the Street Comp is said to be the perfect tire for American musclecars.		Revolution Supply/Oro-Tek TPMS Service Packs 714-891-0100 www.revolutionsupply.com PN: 1100-20032 TPMS service packs. Oro-Tek's team has been engineering and manufacturing OE replacement sensors since 2006, virtually the beginning of TPMS. We have thoroughly validated all vehicle applications.
Perfect Equipment Steel Adhesive Wheel Weight on a Roll 800-251-1566 www.perfectequipment.com PN: 200624STR Adhesive wheel weights are increasing in popularity at the OEM and aftermarket levels, and Perfect Equipment says that no other solution is as efficient as the Steel QuikStik adhesive wheel weight on a roll. The Steel QuikStik allows technicians to balance with little to no waste—no cutting and no measuring. Just rip and stick.		Bartec USA Tech200 855-877-9732 www.bartecusa.com PN: WRT200 TPMS test before you touch! The newest innovation from Bartec is the Tech200—an activation tool that tests the TPMS sensor for proper function and fitment. The Tech200 then sends the data wirelessly to the user’s PC or work station. An easy-to-read display also gives the user a quick reference to sensor status and tire pressure.
Perfect Equipment Zinc Wheel Weights 800-251-1566 www.perfectequipment.com PN: MC100Z As lead-based wheel-weight regulation continues to grow, Perfect Equipment says that its zinc wheel weights are the perfect non-lead solution for wheel balancing. Featuring an OEM-approved clip and coating, this product is said to be a premium alternative.		Perfect Equipment Hofmann Power Weight Type 380 Colored Adhesive Wheel Weight 800-251-1566 www.perfectequipment.com PN: H380 The new Hofmann Power Weight Type 380 is a premium zinc alloy adhesive wheel balance weight that is available in nine colors. As wheels get larger and painted wheel calipers increase in popularity, add a matching colored adhesive. When every detail has to be perfect, make sure your wheel weight is as well.
Cooper Tire & Rubber Co. Mastercraft Courser AXT 419-423-1321 www.coopertire.com PN: 52260 The Mastercraft Courser AXT sports a progressive all-terrain design that provides balanced all-season capabilities, confident highway performance and aggressive off-road traction. The New Courser AXT—trusted performance in all seasons and on any terrain.		Mickey Thompson Performance Tires & Wheels Baja ATZ P3 330-928-9092 www.mickeythompsontires.com PN: 90000001941 The Baja ATZ P3 has a unique hybrid design between an all-terrain and mud terrain to give users the grip they need for their weekend adventures and the smooth ride to get them down the road in comfort. Features an extra-wide footprint and beefy tread blocks for great all-around traction. Select sizes have PowerPly three-ply sidewalls.
Mickey Thompson Performance Tires & Wheels M/T Metal Series MT-88 330-928-9092 www.mickeythompsontires.com PN: 90000001639 Now users can get Mickey Thompson wheels in steel. Featuring a flat-black powdercoat finish, each wheel includes the Mickey Thompson tattoo stamped into the wheel face.		Mickey Thompson Performance Tires & Wheels Fun Country 330-928-9092 www.mickeythompsontires.com PN: 90000001961 With its unique hybrid design between an all-terrain and mud terrain, the Fun Country has proven to be a real any-terrain radial. Available in a wide selection of traditional and specialty light-truck sizes for almost any on- or off-road application.
Mickey Thompson Performance Tires & Wheels M/T Metal Series MT-28 330-928-9092 www.mickeythompsontires.com PN: 90000001634 Now users can get Mickey Thompson wheels in steel. Featuring a flat-black powdercoat finish, each wheel includes the Mickey Thompson tattoo stamped into the wheel face. The Mickey Metal series offers a special application for trailers and toy haulers, plus exclusive 17x9 fitments designed for late-model trucks with larger brakes.		Mickey Thompson Performance Tires & Wheels Classic III 330-928-9092 www.mickeythompsontires.com PN: 90000001786 The Classic III features a highly polished finish with matching polished hand holes. The M/T stamp of quality and a limited lifetime warranty give added value to this popular truck wheel.
Continental Tire the Americas  PureContact 704-583-3900 www.continentaltire.com Continental says that its PureContact is a skillful balance of luxury and all-season performance. Designed for long wear, a comfortable ride and best-in-class wet braking, this tire provides a 70,000-mile limited tread-wear warranty and a 60-day free trial.		Mickey Thompson Performance Tires & Wheels SC-5 Wheel 330-928-9092 www.mickeythompsontires.com PN: 90000001871 The new Mickey Thompson SC-5 wheel was designed to perfectly complement the all-new Mickey Thompson Street Comp UHP tire. Match SC-5 wheels with Street Comp UHP tires for a winning combination.
Mickey Thompson Performance Tires & Wheels Torque Gun Metal 330-928-9092 www.mickeythompsontires.com PN: 90000001531 The Torque Gun Metal really stands out from the crowd with its new gunmetal finish, machined accents and tough, glossy clear coat. Designed for newer trucks and SUVs that require higher offsets or additional brake caliper clearance, this wheel is said to be the perfect choice for truck owners who want to combine style with usability on- or off-road.		BlackJack Tire Repair Digital Tire Gauge 816-872-1158 www.BlackJackMFG.com PN: GA-445 Digital gauge accuracy ±1% full scale or ± 1.5 psi. With user-friendly displays, these gauges make it effortless to read the accuracy we provide in reading anywhere from 5-120 psi on a variety of products. Along with the gauges, check out our air chucks to help make checking your tire pressure easy and efficient
Mickey Thompson Performance Tires & Wheels Classic III Black 330-928-9092 www.mickeythompsontires.com PN: 90000001797 The Classic III Black features a satin-black finish and protective clear coat. The M/T stamp of quality and a limited lifetime warranty give added value to this popular truck wheel.		Atturo Tire Trail Blade M/T 847-348-3455 www.atturo.com PN: I-0039602 Atturo introduces the Trail Blade Mud Terrain tire. Designed in coordination with Mantis Knife, Trail Blade brings cutting-edge style to premium M/T sizes. Atturo again keeps performance within reach.

 

 

 

 

 

SEMA News—February 2013

EVENTS
By Mike Imlay

Tire Segment Shows Its Strength

2012 Global Tire Expo—Powered by TIA Spotlights Latest Industry Trends at SEMA Show

For the third year in a row, the Tire Industry Association (TIA) allied with SEMA to present the Global Tire Expo (GTE)—Powered by TIA at the recent 2012 SEMA Show in Las Vegas. Designed as a freestanding tire industry “show within a show,” the GTE has proven to be an ongoing hit with attendees representing every sector of the tire industry, from automotive to commercial and from retreading to recycling.

The annual GTE saw a strong manufacturing presence, with the return of many of the industry’s top tire makers alongside a host of new and promising manufacturers and dealers. Covering more than 140,700 sq. ft. and featuring 245 exhibitors for 2012, GTE continued its huge draw for the wider SEMA audience seeking insights into this market segment’s latest trends.

As a 90-year-old trade association representing the tire industry both nationally and internationally, TIA further used this year’s GTE to spotlight several new initiatives aimed at improving the overall marketplace. Upon accepting his leadership position during TIA’s annual meeting on the eve of the SEMA Show, incoming president Randy Groh stated that his association will concentrate efforts on two important issues facing the tire industry: successful government affairs and effective training programs for tire technicians.

“I have seen just how important it is to have strong advocates protecting and promoting this industry,” said Groh. “The work that TIA does in government affairs needs everyone’s support and attention so that the bills that could have a damaging effect on businesses will not go unchallenged.”

TIA unanimously passed two resolutions for 2013 supporting the repeal of the estate tax and expressing complete opposition to a proposed credit card settlement in a class-action lawsuit currently facing VISA, MasterCard and their issuing banks. The association believes that the estate tax has an overwhelmingly harmful effect on small businesses. Meanwhile, it also recognizes that credit card fees represent the third-largest expense on its member businesses, after labor and rent, and seeks a more transparent credit card system that will better serve retailers and consumers alike.

On the educational front, Groh emphasized the importance for TIA to remain at the center of training programs.

“Automotive tires are highly engineered products that demand and require proper care during both mounting and use,” he said. “Every tire dealer should have its entire staff of technicians trained to ensure that its customers are getting the safest possible service.”

In addition, TIA chose the GTE as the venue to roll out its new tagline, “Tire Safety Starts Here,” as part of a massive effort to educate the public about proper tire maintenance. The tagline will work in conjunction with a series of sub-taglines ranging from “Tire Safety Starts With Proper Tire Repair” to “Tire Safety Starts With Rotation” to promote the concept among consumers. As part of this education initiative, TIA will also launch a series of quarterly videos based on the new messaging, making them accessible at no charge to retailers and the general public through the association’s website.

The Global Tire Expo expanded by 9% in 2012, with a significant increase in exhibitors, which bodes well for the tire industry as it moves into 2013. The following pages provide a look at Global Tire Expo products that were entered into Ideas Alive: Featuring the New Products Showcase at the 2012 SEMA Show.

GLOBAL TIRE EXPO NEW PRODUCTS

Tire Intelligence LLCMobile Price Monitor704-360-5176 www.tire-intelligence.com The Mobile Price Monitor allows the user to access real-time retail tire-pricing data from multiple retailers on a PC, tablet or mobile device.		Bartec USA TPMS Hub 855-877-9732 www.bartecusa.com PN: WRTTPMSHUB The TPMS Hub is a one-stop shop for TPMS information. Bartec USA says that the TPMS Hub has it all, including vehicle information, detailed sensor data, part number cross referencing, relearn procedures and exclusive service and repair info that only Bartec can deliver. The TPMS Hub is designed to work specifically with the Bartec range of TPMS tools.
Bartec USA Tech500 855-877-9732 www.bartecusa.com PN: WRT500 Bartec says that it is taking TPMS diagnostics and service to the next level with the Tech5, an all-in-one TPMS tool. Like its predecessor, the Tech400SD, this is an activation tool and an OBD scan tool in a single package. It features a large, easy-to-read display, a removable media card, Bluetooth and Wi-Fi.		LAC Corp. LAC Sidewall Printer/LAC Tire Printer www.laccorp.com As a result of our technical break-through, we have succeeded in developing a totally innovative printer that can materialize excellent printing images with a reasonable cost.
Summits Hygronics N.A. Inc. Nitrogen Tire Inflation System—Membrane-Type With Touch-Screen Display and Fully Automatic Vacuumizing 949-922-4132 www.summitsna.com PN: NITROPAQ Fully automatic PSA-type digital tire inflation system with touch-screen display and automatic vacuumizing. Suitable for cars, SUVs and trucks.		Bartec USA Tech200 855-877-9732 www.bartecusa.com PN: WRT200 TPMS test before you touch! The newest innovation from Bartec is the Tech200—an activation tool that tests the TPMS sensor for proper function and fitment. The Tech200 then sends the data wirelessly to the user’s PC or work station. An easy-to-read display also gives the user a quick reference to sensor status and tire pressure.
Tire Industry Association (TIA) 2012 TIA TPMS Relearn Chart 800-876-8372 www.tireindustry.org PN: TPMS Relearn Chart TIA says that this unparalleled resource provides technicians with all the necessary information for servicing vehicles equipped with TPMS.		RightPSI Inc. RightPSI 406-219-3290 www.rightpsi.com PN: RPSI028 RightPSI are tire caps that indicate tire pressure by turning orange when a tire’s pressure is low, black when it is correct and yellow if the tire is overfilled. A Popular Mechanic’s Editor’s Choice Award winner for design at the 2011 SEMA Show, RightPSI’s product launch is February 2013. Each cap acts as a gauge that the user fills through. Said to save money, gas and tires.
Ken-Tool reCore TPMS Sensor Saver System 888-536-8665 www.kentool.com PN: 29980 The reCore TPMS sensor saver system from Ken-Tool. Now, you can repair TPMS Sensors without even taking the tires off the vehicle.		JOSN Electronic Co. Ltd. Windshield Display TPMS 886-299-93-820 www.josn.com.tw PN: TD 6000 JOSN Electronic Co. says that this tire pressure/temperature monitoring system offers easy installation on the valve, improves driving safety, reduces fuel consumption, extends tire expectancy and provides a 100% wireless structure.
JOSN Electronic Co. Ltd. TPMS for Smartphones (Apple and Android) +886-299-93-820 www.josn.com.tw The TYREDOG WTPMS (Wireless Tire Pressure Monitoring System)is a relatively new technology which has captured the focus of the industry because of its unique valve stem cap sensor design.		ITM Autoparts OBD II 310-225-5555 www.itmautoparts.com PN: 8004 ITM Autoparts OBDII add-on connection for ITM TPMS handheld devices.
Orange Electronic Co. Ltd. Tire Vitals (P418) 886-4-25351558 www.orange-electronic.com PN: P418 Orange Electronic adapts an innovative idea, combining a tire-pressure monitoring system with technology and security through the Apple iPhone or iPad as a platform. Applies to high-end luxury vehicles, most passenger vehicles and RV/SUVs, Tire Vitals also maintains an easy, single touch and perfect matching, the company says.		Winner: Best New Tire and Related Product Vee Rubber Taiga A/T 909-287-3424 www.veerubber.co.th PN: V34201 Aggressive A/T performance with refined on-road manners. Putting the “All-Terrain” back into A/T tires, the New TAIGA A/T offers outstanding off-road capabilities while still delivering a commanding level of on-road traction, comfort and long life.
X Smart Tire Rack X Smart Tire Rack 514-419-8378 www.vertvitainc.com PN: XSTR001 Accommodates four tires with mags/rims up to size 255/45/20. Weight capacity is 400 lbs. No assembly or tools required. Easy and simple to use. Lightweight and folds quickly for storage. U.S. patent 6591991; Canada  patent 2355628.		Pirelli Tire North America Cinturato P7 All-Season 800-PIRELLI www.us.pirelli.com The Cinturato P7 All-Season is the new all-season version of the Green Performance Cinturato P7 All-Season tire, bringing performance and efficiency to all-season driving. Original-equipment tire on the Fiat 500, BMW X3 and MINI Countryman.
Runner-Up: Best New Tire and Related Product JM Nault Wheel Weights WG Nault Weight Gun 888-841-0331 www.jmnault.com PN: WG For all types of weights (lead, steel and zinc). One head for lead and zinc; one head for steel weights. Easy installation; faster; light; more precision; does not damage weights; does not damage rims. JM Nault says it’s the one and only in the market.		Perfect Equipment Hofmann Power Weight Type 380 Colored Adhesive Wheel Weight Retail Pack 800-251-1566 www.perfectequipment.com PN: H380 The new Hofmann Power Weight Type 380 is a premium zinc alloy adhesive wheel balance weight that is available in nine colors. For the first time ever, consumers have a chance to purchase colored wheel weights to match their custom brake calipers. When every detail has to be perfect, make sure your wheel weight is as well.
Mickey Thompson Performance Tires & Wheels Street Comp 330-928-9092 www.mickeythompsontires.com PN: 90000001618 The Mickey Thompson Street Comp tire is an ultra-high-performance tire designed for the street. Providing incredible traction, crisp handling and high-speed cornering ability. Compounded for traction and responsive handling in both dry and wet conditions, the Street Comp is said to be the perfect tire for American musclecars.		Revolution Supply/Oro-Tek TPMS Service Packs 714-891-0100 www.revolutionsupply.com PN: 1100-20032 TPMS service packs. Oro-Tek's team has been engineering and manufacturing OE replacement sensors since 2006, virtually the beginning of TPMS. We have thoroughly validated all vehicle applications.
Perfect Equipment Steel Adhesive Wheel Weight on a Roll 800-251-1566 www.perfectequipment.com PN: 200624STR Adhesive wheel weights are increasing in popularity at the OEM and aftermarket levels, and Perfect Equipment says that no other solution is as efficient as the Steel QuikStik adhesive wheel weight on a roll. The Steel QuikStik allows technicians to balance with little to no waste—no cutting and no measuring. Just rip and stick.		Bartec USA Tech200 855-877-9732 www.bartecusa.com PN: WRT200 TPMS test before you touch! The newest innovation from Bartec is the Tech200—an activation tool that tests the TPMS sensor for proper function and fitment. The Tech200 then sends the data wirelessly to the user’s PC or work station. An easy-to-read display also gives the user a quick reference to sensor status and tire pressure.
Perfect Equipment Zinc Wheel Weights 800-251-1566 www.perfectequipment.com PN: MC100Z As lead-based wheel-weight regulation continues to grow, Perfect Equipment says that its zinc wheel weights are the perfect non-lead solution for wheel balancing. Featuring an OEM-approved clip and coating, this product is said to be a premium alternative.		Perfect Equipment Hofmann Power Weight Type 380 Colored Adhesive Wheel Weight 800-251-1566 www.perfectequipment.com PN: H380 The new Hofmann Power Weight Type 380 is a premium zinc alloy adhesive wheel balance weight that is available in nine colors. As wheels get larger and painted wheel calipers increase in popularity, add a matching colored adhesive. When every detail has to be perfect, make sure your wheel weight is as well.
Cooper Tire & Rubber Co. Mastercraft Courser AXT 419-423-1321 www.coopertire.com PN: 52260 The Mastercraft Courser AXT sports a progressive all-terrain design that provides balanced all-season capabilities, confident highway performance and aggressive off-road traction. The New Courser AXT—trusted performance in all seasons and on any terrain.		Mickey Thompson Performance Tires & Wheels Baja ATZ P3 330-928-9092 www.mickeythompsontires.com PN: 90000001941 The Baja ATZ P3 has a unique hybrid design between an all-terrain and mud terrain to give users the grip they need for their weekend adventures and the smooth ride to get them down the road in comfort. Features an extra-wide footprint and beefy tread blocks for great all-around traction. Select sizes have PowerPly three-ply sidewalls.
Mickey Thompson Performance Tires & Wheels M/T Metal Series MT-88 330-928-9092 www.mickeythompsontires.com PN: 90000001639 Now users can get Mickey Thompson wheels in steel. Featuring a flat-black powdercoat finish, each wheel includes the Mickey Thompson tattoo stamped into the wheel face.		Mickey Thompson Performance Tires & Wheels Fun Country 330-928-9092 www.mickeythompsontires.com PN: 90000001961 With its unique hybrid design between an all-terrain and mud terrain, the Fun Country has proven to be a real any-terrain radial. Available in a wide selection of traditional and specialty light-truck sizes for almost any on- or off-road application.
Mickey Thompson Performance Tires & Wheels M/T Metal Series MT-28 330-928-9092 www.mickeythompsontires.com PN: 90000001634 Now users can get Mickey Thompson wheels in steel. Featuring a flat-black powdercoat finish, each wheel includes the Mickey Thompson tattoo stamped into the wheel face. The Mickey Metal series offers a special application for trailers and toy haulers, plus exclusive 17x9 fitments designed for late-model trucks with larger brakes.		Mickey Thompson Performance Tires & Wheels Classic III 330-928-9092 www.mickeythompsontires.com PN: 90000001786 The Classic III features a highly polished finish with matching polished hand holes. The M/T stamp of quality and a limited lifetime warranty give added value to this popular truck wheel.
Continental Tire the Americas  PureContact 704-583-3900 www.continentaltire.com Continental says that its PureContact is a skillful balance of luxury and all-season performance. Designed for long wear, a comfortable ride and best-in-class wet braking, this tire provides a 70,000-mile limited tread-wear warranty and a 60-day free trial.		Mickey Thompson Performance Tires & Wheels SC-5 Wheel 330-928-9092 www.mickeythompsontires.com PN: 90000001871 The new Mickey Thompson SC-5 wheel was designed to perfectly complement the all-new Mickey Thompson Street Comp UHP tire. Match SC-5 wheels with Street Comp UHP tires for a winning combination.
Mickey Thompson Performance Tires & Wheels Torque Gun Metal 330-928-9092 www.mickeythompsontires.com PN: 90000001531 The Torque Gun Metal really stands out from the crowd with its new gunmetal finish, machined accents and tough, glossy clear coat. Designed for newer trucks and SUVs that require higher offsets or additional brake caliper clearance, this wheel is said to be the perfect choice for truck owners who want to combine style with usability on- or off-road.		BlackJack Tire Repair Digital Tire Gauge 816-872-1158 www.BlackJackMFG.com PN: GA-445 Digital gauge accuracy ±1% full scale or ± 1.5 psi. With user-friendly displays, these gauges make it effortless to read the accuracy we provide in reading anywhere from 5-120 psi on a variety of products. Along with the gauges, check out our air chucks to help make checking your tire pressure easy and efficient
Mickey Thompson Performance Tires & Wheels Classic III Black 330-928-9092 www.mickeythompsontires.com PN: 90000001797 The Classic III Black features a satin-black finish and protective clear coat. The M/T stamp of quality and a limited lifetime warranty give added value to this popular truck wheel.		Atturo Tire Trail Blade M/T 847-348-3455 www.atturo.com PN: I-0039602 Atturo introduces the Trail Blade Mud Terrain tire. Designed in coordination with Mantis Knife, Trail Blade brings cutting-edge style to premium M/T sizes. Atturo again keeps performance within reach.

 

 

 

 

 

SEMA News—February 2013

CHRIS KERSTING

Now Available: A Fresh Look at People Who Buy Our Parts

It’s certainly no secret that customer information has become a key element of success in business. The more you know about your customers, the easier it is to conduct long-term planning, execute more targeted marketing and ensure success when it comes to strategic investments. That kind of information can be the difference maker when a business is under stress or when it’s time to expand.

That’s why SEMA is placing more emphasis on developing well-targeted market research.

We recently completed what could be our most ambitious research project yet: the Consumer Segmentation Report. For the first time, we have gained information on what motivates enthusiast and non-enthusiast buyers of aftermarket parts and learned more about the outside behaviors they engage in. Even more important, it tells us things we need to know about the consumers who are not our customers…yet.

Like all SEMA research products, the Consumer Segmentation Report is available for members to download, as a member benefit, from the SEMA.org website. Because the study offers insights about both enthusiasts and non-enthusiasts and spans multiple segments, there is something here for everyone.

The methodology used for the Consumer Segmentation Report is a bit different from some of our other studies. We started by interviewing industry SEMA members about what kind of market research was missing and what they could benefit from most. Step two was to conduct focus groups with consumers to drill down to their thoughts about the benefits of modifying a vehicle. With that knowledge in hand, we conducted a large-scale survey that involved about 3,000 respondents from all around the country. This data was used to generate profiles revealing where those consumers shopped, what kind of projects they liked to undertake and to find out how all six different types of aftermarket consumers research their purchases.

Perhaps most intriguing are the profiles of those consumers who are not true enthusiasts. These are potential customers who have been invisible in the past. They spend less on their cars than enthusiasts, but there are more of them, so they represent a sizeable opportunity that has been largely untapped. Getting inside their heads—learning what they buy and why—is a huge step forward. Not only do we know the types of products that these non-enthusiasts are likely to buy, but we can see what messages are most likely to motivate them and how to position our brands to win their business.

The new Consumer Segmentation Report is just one of several new SEMA studies that have recently been published. When you pull down the Research tab on the www.SEMA.org website, you’ll also see our annual market study—with quarterly updates—and financial benchmarking and consumer demand index studies, among others.

Our thanks go to all the member companies who helped us compile this important report. As always, let us hear your ideas on how we can deploy our research capabilities in the future.

—Chris Kersting, SEMA President and CEO

SEMA News—February 2013

CHRIS KERSTING

Now Available: A Fresh Look at People Who Buy Our Parts

It’s certainly no secret that customer information has become a key element of success in business. The more you know about your customers, the easier it is to conduct long-term planning, execute more targeted marketing and ensure success when it comes to strategic investments. That kind of information can be the difference maker when a business is under stress or when it’s time to expand.

That’s why SEMA is placing more emphasis on developing well-targeted market research.

We recently completed what could be our most ambitious research project yet: the Consumer Segmentation Report. For the first time, we have gained information on what motivates enthusiast and non-enthusiast buyers of aftermarket parts and learned more about the outside behaviors they engage in. Even more important, it tells us things we need to know about the consumers who are not our customers…yet.

Like all SEMA research products, the Consumer Segmentation Report is available for members to download, as a member benefit, from the SEMA.org website. Because the study offers insights about both enthusiasts and non-enthusiasts and spans multiple segments, there is something here for everyone.

The methodology used for the Consumer Segmentation Report is a bit different from some of our other studies. We started by interviewing industry SEMA members about what kind of market research was missing and what they could benefit from most. Step two was to conduct focus groups with consumers to drill down to their thoughts about the benefits of modifying a vehicle. With that knowledge in hand, we conducted a large-scale survey that involved about 3,000 respondents from all around the country. This data was used to generate profiles revealing where those consumers shopped, what kind of projects they liked to undertake and to find out how all six different types of aftermarket consumers research their purchases.

Perhaps most intriguing are the profiles of those consumers who are not true enthusiasts. These are potential customers who have been invisible in the past. They spend less on their cars than enthusiasts, but there are more of them, so they represent a sizeable opportunity that has been largely untapped. Getting inside their heads—learning what they buy and why—is a huge step forward. Not only do we know the types of products that these non-enthusiasts are likely to buy, but we can see what messages are most likely to motivate them and how to position our brands to win their business.

The new Consumer Segmentation Report is just one of several new SEMA studies that have recently been published. When you pull down the Research tab on the www.SEMA.org website, you’ll also see our annual market study—with quarterly updates—and financial benchmarking and consumer demand index studies, among others.

Our thanks go to all the member companies who helped us compile this important report. As always, let us hear your ideas on how we can deploy our research capabilities in the future.

—Chris Kersting, SEMA President and CEO

SEMA News—February 2013

CHRIS KERSTING

Now Available: A Fresh Look at People Who Buy Our Parts

It’s certainly no secret that customer information has become a key element of success in business. The more you know about your customers, the easier it is to conduct long-term planning, execute more targeted marketing and ensure success when it comes to strategic investments. That kind of information can be the difference maker when a business is under stress or when it’s time to expand.

That’s why SEMA is placing more emphasis on developing well-targeted market research.

We recently completed what could be our most ambitious research project yet: the Consumer Segmentation Report. For the first time, we have gained information on what motivates enthusiast and non-enthusiast buyers of aftermarket parts and learned more about the outside behaviors they engage in. Even more important, it tells us things we need to know about the consumers who are not our customers…yet.

Like all SEMA research products, the Consumer Segmentation Report is available for members to download, as a member benefit, from the SEMA.org website. Because the study offers insights about both enthusiasts and non-enthusiasts and spans multiple segments, there is something here for everyone.

The methodology used for the Consumer Segmentation Report is a bit different from some of our other studies. We started by interviewing industry SEMA members about what kind of market research was missing and what they could benefit from most. Step two was to conduct focus groups with consumers to drill down to their thoughts about the benefits of modifying a vehicle. With that knowledge in hand, we conducted a large-scale survey that involved about 3,000 respondents from all around the country. This data was used to generate profiles revealing where those consumers shopped, what kind of projects they liked to undertake and to find out how all six different types of aftermarket consumers research their purchases.

Perhaps most intriguing are the profiles of those consumers who are not true enthusiasts. These are potential customers who have been invisible in the past. They spend less on their cars than enthusiasts, but there are more of them, so they represent a sizeable opportunity that has been largely untapped. Getting inside their heads—learning what they buy and why—is a huge step forward. Not only do we know the types of products that these non-enthusiasts are likely to buy, but we can see what messages are most likely to motivate them and how to position our brands to win their business.

The new Consumer Segmentation Report is just one of several new SEMA studies that have recently been published. When you pull down the Research tab on the www.SEMA.org website, you’ll also see our annual market study—with quarterly updates—and financial benchmarking and consumer demand index studies, among others.

Our thanks go to all the member companies who helped us compile this important report. As always, let us hear your ideas on how we can deploy our research capabilities in the future.

—Chris Kersting, SEMA President and CEO

SEMA News—February 2013

CHRIS KERSTING

Now Available: A Fresh Look at People Who Buy Our Parts

It’s certainly no secret that customer information has become a key element of success in business. The more you know about your customers, the easier it is to conduct long-term planning, execute more targeted marketing and ensure success when it comes to strategic investments. That kind of information can be the difference maker when a business is under stress or when it’s time to expand.

That’s why SEMA is placing more emphasis on developing well-targeted market research.

We recently completed what could be our most ambitious research project yet: the Consumer Segmentation Report. For the first time, we have gained information on what motivates enthusiast and non-enthusiast buyers of aftermarket parts and learned more about the outside behaviors they engage in. Even more important, it tells us things we need to know about the consumers who are not our customers…yet.

Like all SEMA research products, the Consumer Segmentation Report is available for members to download, as a member benefit, from the SEMA.org website. Because the study offers insights about both enthusiasts and non-enthusiasts and spans multiple segments, there is something here for everyone.

The methodology used for the Consumer Segmentation Report is a bit different from some of our other studies. We started by interviewing industry SEMA members about what kind of market research was missing and what they could benefit from most. Step two was to conduct focus groups with consumers to drill down to their thoughts about the benefits of modifying a vehicle. With that knowledge in hand, we conducted a large-scale survey that involved about 3,000 respondents from all around the country. This data was used to generate profiles revealing where those consumers shopped, what kind of projects they liked to undertake and to find out how all six different types of aftermarket consumers research their purchases.

Perhaps most intriguing are the profiles of those consumers who are not true enthusiasts. These are potential customers who have been invisible in the past. They spend less on their cars than enthusiasts, but there are more of them, so they represent a sizeable opportunity that has been largely untapped. Getting inside their heads—learning what they buy and why—is a huge step forward. Not only do we know the types of products that these non-enthusiasts are likely to buy, but we can see what messages are most likely to motivate them and how to position our brands to win their business.

The new Consumer Segmentation Report is just one of several new SEMA studies that have recently been published. When you pull down the Research tab on the www.SEMA.org website, you’ll also see our annual market study—with quarterly updates—and financial benchmarking and consumer demand index studies, among others.

Our thanks go to all the member companies who helped us compile this important report. As always, let us hear your ideas on how we can deploy our research capabilities in the future.

—Chris Kersting, SEMA President and CEO

SEMA News—February 2013

CHRIS KERSTING

Now Available: A Fresh Look at People Who Buy Our Parts

It’s certainly no secret that customer information has become a key element of success in business. The more you know about your customers, the easier it is to conduct long-term planning, execute more targeted marketing and ensure success when it comes to strategic investments. That kind of information can be the difference maker when a business is under stress or when it’s time to expand.

That’s why SEMA is placing more emphasis on developing well-targeted market research.

We recently completed what could be our most ambitious research project yet: the Consumer Segmentation Report. For the first time, we have gained information on what motivates enthusiast and non-enthusiast buyers of aftermarket parts and learned more about the outside behaviors they engage in. Even more important, it tells us things we need to know about the consumers who are not our customers…yet.

Like all SEMA research products, the Consumer Segmentation Report is available for members to download, as a member benefit, from the SEMA.org website. Because the study offers insights about both enthusiasts and non-enthusiasts and spans multiple segments, there is something here for everyone.

The methodology used for the Consumer Segmentation Report is a bit different from some of our other studies. We started by interviewing industry SEMA members about what kind of market research was missing and what they could benefit from most. Step two was to conduct focus groups with consumers to drill down to their thoughts about the benefits of modifying a vehicle. With that knowledge in hand, we conducted a large-scale survey that involved about 3,000 respondents from all around the country. This data was used to generate profiles revealing where those consumers shopped, what kind of projects they liked to undertake and to find out how all six different types of aftermarket consumers research their purchases.

Perhaps most intriguing are the profiles of those consumers who are not true enthusiasts. These are potential customers who have been invisible in the past. They spend less on their cars than enthusiasts, but there are more of them, so they represent a sizeable opportunity that has been largely untapped. Getting inside their heads—learning what they buy and why—is a huge step forward. Not only do we know the types of products that these non-enthusiasts are likely to buy, but we can see what messages are most likely to motivate them and how to position our brands to win their business.

The new Consumer Segmentation Report is just one of several new SEMA studies that have recently been published. When you pull down the Research tab on the www.SEMA.org website, you’ll also see our annual market study—with quarterly updates—and financial benchmarking and consumer demand index studies, among others.

Our thanks go to all the member companies who helped us compile this important report. As always, let us hear your ideas on how we can deploy our research capabilities in the future.

—Chris Kersting, SEMA President and CEO

SEMA News—February 2013

INDUSTRY NEWS

Fast Facts

	Toyo Tire U.S.A. Corp. (TTC) hired Roy Bromfield as chief operating officer.

Toyo Tire U.S.A. Corp. (TTC) hired Roy Bromfield as chief operating officer. He will work in collaboration with TTC President and Chief Executive Officer Tatsuo Mitsuhata to develop and oversee strategies for sales, product development and all elements of the marketing mix. All departments will report directly to Bromfield. His experience includes more than 20 years with Michelin, where he served in various domestic and international marketing and sales capacities, including vice president of North American marketing and sales. Toyo Tire USA Corp., Cypress, CA; 714-236-2080.

Steve Garrett joined Design Engineering Inc.’s marketing team as art director and media coordinator. He will serve as a coordinator for all media and PR activities and handle the company’s graphic design for collateral, print and online advertising, packaging and catalogs. Prior to joining DEI, Garrett worked as a graphic design artist for The Plain Dealer Publishing Co. and was responsible for designing all print and online advertising for dealerships in the area as well as product design for special advertising sections. Design Engineering, Avon Lake, OH; 800-264-9472.

DCi Print & Direct Marketing reported that Vern Koch, vice president of marketing, retired at the end of 2012. Koch, who joined DCi in 1995, will help with the transition to Matt Julich, the company’s new vice president of sales and marketing.

Rampage Products announced a territory expansion with Innovative Marketing Services (IMS) into western Canada and the U.S. mountain states region. IMS previously covered only the western coastal region of the United States. “Being that both of our firms are mutually dynamic, and Innovative Marketing services has worked very hard in continuing to expand its sales force and market area coverage at the same time that Rampage Products has done the same, it was a natural fit for our respective companies to work together on this enhanced opportunity,” stated Dave Williams, vice president of sales for Rampage Products. “We look forward to managing and growing our business with IMS in this expanded territory.” Rampage Products, Corona, CA; 951-277-4949.

	A.R.E. dealer John Kass, owner of Double Eagle Truck Caps in Alamogordo, New Mexico, had the winning bid of $39,900 for a custom A.R.E. Pro Football Hall of Fame truck.

A.R.E. dealer John Kass, owner of Double Eagle Truck Caps in Alamogordo, New Mexico, had the winning bid of $39,900 for a custom A.R.E. Pro Football Hall of Fame truck. The truck, a one-of-a-kind Ford F-150, was recently auctioned to the public on eBay Motors. Proceeds from the sale will benefit SEMA Cares and Pro Football Hall of Fame charities. In addition to the truck, Kass received a 50th Anniversary VIP Package from the Pro Football Hall of Fame, which includes a trip for two to Canton, Ohio, for the annual Pro Football Hall of Fame Enshrinement Festival that includes tickets to the Pre-Enshrinement Hospitality Party, the 2013 Enshrinement Ceremony, the Game Day Roundtable Luncheon, the Pre-Game Tailgate Party, the 2013 Pro Football Hall of Fame Game and the Pro Football Hall of Fame Museum. A.R.E., Massillon, OH; 330-830-7800.

Bilstein of America aftermarket and motorsports division selected Schiefer Media as the company’s new agency of record. Schiefer will manage Bilstein’s buys in all forms of media as well as its creative and public relations efforts. Bilstein reported that it will count on Schiefer’s comprehensive knowledge of the performance aftermarket industry as well as its expertise in strategic media buying/planning/execution. “We trust that their focus on new media and technologies will allow us to improve development of Bilstein’s brand voice in a crowded industry,” said Steven Beaty, aftermarket and motorsport president of Bilstein. Schiefer Media, Newport Beach, CA; 949-336-1700.

Max-Trac Tire Co. Inc. (dba Mickey Thompson Performance Tires & Wheels) has selected Chris Barbara as president. The company announced that Barbara is responsible for driving sales by expanding opportunities to grow the Mickey Thompson business. He will lead and execute a strategic plan that includes traditional and emerging opportunities, such as Internet sales, as well as development of new markets for existing products and product mix opportunities to drive increased profitability. Barbara brings 14 years of experience in the tire industry to his new position. Mickey Thompson Performance Tires & Wheels, Stow, OH; 330-928-9092.

Advanced Flow Engineering (aFe) announced the grand opening of the first aFe Power Factory Store, located at 232 Granite St., Corona, CA 92879. Hours of operations are Monday–Friday, 7:00 a.m.–5:00 p.m. (PST). The factory store will include “Power Professionals” to answer technical questions, shop for aFe and Takeda apparel and see what new products are being launched. aFe acquired the building next to aFe headquarters earlier this year for the new research-and-development, shipping and factory location. After several months of planning and construction, the factory store opened to the public on Monday, October 15. aFe, Corona, CA; 951-493-7155.

	Brent Horner of Lima, Ohio, received the Technician of the Future award, sponsored by Mitchell 1 and the National Institute for Automotive Service Excellence (ASE).

Brent Horner of Lima, Ohio, received the Technician of the Future award, sponsored by Mitchell 1 and the National Institute for Automotive Service Excellence (ASE). He received a $500 cash award and a $1,500 gift certificate from Mitchell 1 toward a subscription to ProDemand or other Mitchell 1 products. Horner is currently a full-time student at the University of Northwestern Ohio in the automotive technology and high-performance associate’s degree program. During high school, Horner worked at Pohanka Honda of Salisbury, Maryland, as an automotive technician student intern in the Automotive Youth Educational Systems (AYES) program. Mitchell, Poway, CA; 858-391-5000.

Meyer Distributing Inc. has added a new distribution hub in East Hanover, New Jersey. The new facility will directly feed the Northeast with next-day delivery and house one of the largest inventories of automotive accessories in the region, according on the company. “The strategic positioning of the East Hanover, New Jersey, distribution hub allows Meyer to vastly improve service frequency and delivery times to the entire Northeast,” said Nick Gramelspacher, vice president of sales and marketing. “We are also establishing service to many regions, such as Long Island, Binghamton, Albany, New Hampshire and Vermont to benefit our 3PL customers, our snow and ice equipment customers and the automotive accessory division of Meyer Distributing.” Meyer Distributing, Jasper, IN; 800-MEYERUSA.

Transamerican Auto Parts Co. hired Jim Jackson as international sales manager, a newly created position. According to Transamerican, Jackson is highly regarded in the automotive aftermarket industry, most recently serving as president of ARB USA/Air Locker Inc. for 23 years. Prior to that, Jackson was the international sales manager for six years at Warn International. Although Jackson’s duties will require travel, he is based at Transamerican Auto Parts’ headquarters in Compton, California. Transamerican Autoparts LLC, Compton, CA; 310-900-5000.

Marx Group Advisors named John Nodson as the company’s vice president. He will be responsible for providing hands-on experience as an analyst and dealmaker for acquisitions and divestitures. Nodson is also an advisory board member of Marx Group Advisors. Nodson was previously with Standard Motor Products for 35 years, most recently as director of marketing, where he provided leadership for business units building and managing multiple brands and full lines of engine management, brake products and retail accessories. Since 2009, Nodson has been the vice president of research for The Marx Group, an allied organization of Marx Group Advisors that specializes in marketing communications in the automotive and commercial vehicle aftermarket. In that role, he had been managing the market research department, including primary and secondary research, focus groups and online studies.

	Betts Spring Co. hired Eddie Cadena as the company’s new marketing coordinator.

Betts Spring Co. hired Eddie Cadena as the company’s new marketing coordinator. Cadena comes to Betts Spring Co. from B-K Lighting + Teka Illumination in Madera, California, where he was Internet content coordinator from 2008–2012. In the newly created position, Cadena will provide marketing support for Betts Spring Co. and its three business units involved in truck-parts distribution and service, spring manufacturing and the manufacturing of spray suppression products. According to Betts Spring Co., Cadena has gained productive expertise in web content generation and design, promotions and media news writing and production during his 17-year career in marketing communications. Betts Spring Co. Inc., Fresno, CA; 510-352-0111.

The trade association Automotive Lift Institute (ALI) named Simpson Communications LLC as its public relations agency of record. Simpson Communications will promote the organization’s lift certification and safety messages to the vehicle-service industry. “With the recent introduction of our Lift Inspector Certification Program, we’ve expanded our mission to include vehicle lift inspection in addition to our traditional activities designed to help promote a stronger automotive lift safety environment,” said ALI President R.W. “Bob” O’Gorman. The Lift Inspector Certification Program was created to provide third-party qualification of vehicle-lift inspectors and to certify those who pass tests and practical-experience requirements, demonstrating that they are qualified to properly inspect vehicle lifts in accordance with ANSI standards and in support of OSHA’s General Duty Clause and provincial requirements in Canada. Automotive Lift Institute Inc., Cortland, NY; 607-756-7775.

Source Interlink Media announced that Motor Trend has selected the ’13 Tesla Model S as its 2013 Car of the Year, marking the first time that a vehicle not powered by an internal-combustion engine has been selected during the award’s 64-year history. The announcement was made after a diverse group of 25 contenders were put through a series of tests by Motor Trend to examine nearly every aspect of each vehicle. When it was all over, a panel of 11 judges voted unanimously for the Tesla Model S. Source Interlink Media, El Segundo, CA; 310-531-9900.

Ingersoll Rand announced the winners of the Extreme Toolbox Overhaul Contest held at the 2012 SEMA Show. The grand-prize winner was Conner Jex from Spanish Fork, Utah. Jex was randomly drawn to win a custom-designed toolbox, the complete line of IQ(V20)-series cordless tools and select pneumatic Max-series tools from Ingersoll Rand. Alan Buebar, the runner-up from Dalhart, Texas, received the newest addition to the IQ(V20)-series cordless tool line—the 3/8-in. W5130 mid-torque cordless impact tool. Ingersoll Rand, Annandale, NJ; 908-238-7000.

SEMA News—February 2013

INDUSTRY NEWS

Fast Facts

	Toyo Tire U.S.A. Corp. (TTC) hired Roy Bromfield as chief operating officer.

Toyo Tire U.S.A. Corp. (TTC) hired Roy Bromfield as chief operating officer. He will work in collaboration with TTC President and Chief Executive Officer Tatsuo Mitsuhata to develop and oversee strategies for sales, product development and all elements of the marketing mix. All departments will report directly to Bromfield. His experience includes more than 20 years with Michelin, where he served in various domestic and international marketing and sales capacities, including vice president of North American marketing and sales. Toyo Tire USA Corp., Cypress, CA; 714-236-2080.

Steve Garrett joined Design Engineering Inc.’s marketing team as art director and media coordinator. He will serve as a coordinator for all media and PR activities and handle the company’s graphic design for collateral, print and online advertising, packaging and catalogs. Prior to joining DEI, Garrett worked as a graphic design artist for The Plain Dealer Publishing Co. and was responsible for designing all print and online advertising for dealerships in the area as well as product design for special advertising sections. Design Engineering, Avon Lake, OH; 800-264-9472.

DCi Print & Direct Marketing reported that Vern Koch, vice president of marketing, retired at the end of 2012. Koch, who joined DCi in 1995, will help with the transition to Matt Julich, the company’s new vice president of sales and marketing.

Rampage Products announced a territory expansion with Innovative Marketing Services (IMS) into western Canada and the U.S. mountain states region. IMS previously covered only the western coastal region of the United States. “Being that both of our firms are mutually dynamic, and Innovative Marketing services has worked very hard in continuing to expand its sales force and market area coverage at the same time that Rampage Products has done the same, it was a natural fit for our respective companies to work together on this enhanced opportunity,” stated Dave Williams, vice president of sales for Rampage Products. “We look forward to managing and growing our business with IMS in this expanded territory.” Rampage Products, Corona, CA; 951-277-4949.

	A.R.E. dealer John Kass, owner of Double Eagle Truck Caps in Alamogordo, New Mexico, had the winning bid of $39,900 for a custom A.R.E. Pro Football Hall of Fame truck.

A.R.E. dealer John Kass, owner of Double Eagle Truck Caps in Alamogordo, New Mexico, had the winning bid of $39,900 for a custom A.R.E. Pro Football Hall of Fame truck. The truck, a one-of-a-kind Ford F-150, was recently auctioned to the public on eBay Motors. Proceeds from the sale will benefit SEMA Cares and Pro Football Hall of Fame charities. In addition to the truck, Kass received a 50th Anniversary VIP Package from the Pro Football Hall of Fame, which includes a trip for two to Canton, Ohio, for the annual Pro Football Hall of Fame Enshrinement Festival that includes tickets to the Pre-Enshrinement Hospitality Party, the 2013 Enshrinement Ceremony, the Game Day Roundtable Luncheon, the Pre-Game Tailgate Party, the 2013 Pro Football Hall of Fame Game and the Pro Football Hall of Fame Museum. A.R.E., Massillon, OH; 330-830-7800.

Bilstein of America aftermarket and motorsports division selected Schiefer Media as the company’s new agency of record. Schiefer will manage Bilstein’s buys in all forms of media as well as its creative and public relations efforts. Bilstein reported that it will count on Schiefer’s comprehensive knowledge of the performance aftermarket industry as well as its expertise in strategic media buying/planning/execution. “We trust that their focus on new media and technologies will allow us to improve development of Bilstein’s brand voice in a crowded industry,” said Steven Beaty, aftermarket and motorsport president of Bilstein. Schiefer Media, Newport Beach, CA; 949-336-1700.

Max-Trac Tire Co. Inc. (dba Mickey Thompson Performance Tires & Wheels) has selected Chris Barbara as president. The company announced that Barbara is responsible for driving sales by expanding opportunities to grow the Mickey Thompson business. He will lead and execute a strategic plan that includes traditional and emerging opportunities, such as Internet sales, as well as development of new markets for existing products and product mix opportunities to drive increased profitability. Barbara brings 14 years of experience in the tire industry to his new position. Mickey Thompson Performance Tires & Wheels, Stow, OH; 330-928-9092.

Advanced Flow Engineering (aFe) announced the grand opening of the first aFe Power Factory Store, located at 232 Granite St., Corona, CA 92879. Hours of operations are Monday–Friday, 7:00 a.m.–5:00 p.m. (PST). The factory store will include “Power Professionals” to answer technical questions, shop for aFe and Takeda apparel and see what new products are being launched. aFe acquired the building next to aFe headquarters earlier this year for the new research-and-development, shipping and factory location. After several months of planning and construction, the factory store opened to the public on Monday, October 15. aFe, Corona, CA; 951-493-7155.

	Brent Horner of Lima, Ohio, received the Technician of the Future award, sponsored by Mitchell 1 and the National Institute for Automotive Service Excellence (ASE).

Brent Horner of Lima, Ohio, received the Technician of the Future award, sponsored by Mitchell 1 and the National Institute for Automotive Service Excellence (ASE). He received a $500 cash award and a $1,500 gift certificate from Mitchell 1 toward a subscription to ProDemand or other Mitchell 1 products. Horner is currently a full-time student at the University of Northwestern Ohio in the automotive technology and high-performance associate’s degree program. During high school, Horner worked at Pohanka Honda of Salisbury, Maryland, as an automotive technician student intern in the Automotive Youth Educational Systems (AYES) program. Mitchell, Poway, CA; 858-391-5000.

Meyer Distributing Inc. has added a new distribution hub in East Hanover, New Jersey. The new facility will directly feed the Northeast with next-day delivery and house one of the largest inventories of automotive accessories in the region, according on the company. “The strategic positioning of the East Hanover, New Jersey, distribution hub allows Meyer to vastly improve service frequency and delivery times to the entire Northeast,” said Nick Gramelspacher, vice president of sales and marketing. “We are also establishing service to many regions, such as Long Island, Binghamton, Albany, New Hampshire and Vermont to benefit our 3PL customers, our snow and ice equipment customers and the automotive accessory division of Meyer Distributing.” Meyer Distributing, Jasper, IN; 800-MEYERUSA.

Transamerican Auto Parts Co. hired Jim Jackson as international sales manager, a newly created position. According to Transamerican, Jackson is highly regarded in the automotive aftermarket industry, most recently serving as president of ARB USA/Air Locker Inc. for 23 years. Prior to that, Jackson was the international sales manager for six years at Warn International. Although Jackson’s duties will require travel, he is based at Transamerican Auto Parts’ headquarters in Compton, California. Transamerican Autoparts LLC, Compton, CA; 310-900-5000.

Marx Group Advisors named John Nodson as the company’s vice president. He will be responsible for providing hands-on experience as an analyst and dealmaker for acquisitions and divestitures. Nodson is also an advisory board member of Marx Group Advisors. Nodson was previously with Standard Motor Products for 35 years, most recently as director of marketing, where he provided leadership for business units building and managing multiple brands and full lines of engine management, brake products and retail accessories. Since 2009, Nodson has been the vice president of research for The Marx Group, an allied organization of Marx Group Advisors that specializes in marketing communications in the automotive and commercial vehicle aftermarket. In that role, he had been managing the market research department, including primary and secondary research, focus groups and online studies.

	Betts Spring Co. hired Eddie Cadena as the company’s new marketing coordinator.

Betts Spring Co. hired Eddie Cadena as the company’s new marketing coordinator. Cadena comes to Betts Spring Co. from B-K Lighting + Teka Illumination in Madera, California, where he was Internet content coordinator from 2008–2012. In the newly created position, Cadena will provide marketing support for Betts Spring Co. and its three business units involved in truck-parts distribution and service, spring manufacturing and the manufacturing of spray suppression products. According to Betts Spring Co., Cadena has gained productive expertise in web content generation and design, promotions and media news writing and production during his 17-year career in marketing communications. Betts Spring Co. Inc., Fresno, CA; 510-352-0111.

The trade association Automotive Lift Institute (ALI) named Simpson Communications LLC as its public relations agency of record. Simpson Communications will promote the organization’s lift certification and safety messages to the vehicle-service industry. “With the recent introduction of our Lift Inspector Certification Program, we’ve expanded our mission to include vehicle lift inspection in addition to our traditional activities designed to help promote a stronger automotive lift safety environment,” said ALI President R.W. “Bob” O’Gorman. The Lift Inspector Certification Program was created to provide third-party qualification of vehicle-lift inspectors and to certify those who pass tests and practical-experience requirements, demonstrating that they are qualified to properly inspect vehicle lifts in accordance with ANSI standards and in support of OSHA’s General Duty Clause and provincial requirements in Canada. Automotive Lift Institute Inc., Cortland, NY; 607-756-7775.

Source Interlink Media announced that Motor Trend has selected the ’13 Tesla Model S as its 2013 Car of the Year, marking the first time that a vehicle not powered by an internal-combustion engine has been selected during the award’s 64-year history. The announcement was made after a diverse group of 25 contenders were put through a series of tests by Motor Trend to examine nearly every aspect of each vehicle. When it was all over, a panel of 11 judges voted unanimously for the Tesla Model S. Source Interlink Media, El Segundo, CA; 310-531-9900.

Ingersoll Rand announced the winners of the Extreme Toolbox Overhaul Contest held at the 2012 SEMA Show. The grand-prize winner was Conner Jex from Spanish Fork, Utah. Jex was randomly drawn to win a custom-designed toolbox, the complete line of IQ(V20)-series cordless tools and select pneumatic Max-series tools from Ingersoll Rand. Alan Buebar, the runner-up from Dalhart, Texas, received the newest addition to the IQ(V20)-series cordless tool line—the 3/8-in. W5130 mid-torque cordless impact tool. Ingersoll Rand, Annandale, NJ; 908-238-7000.