By SEMA News Editors

COBB Tuning

COBB Accessport ECU V3 for Ford Bronco Raptor and Ranger Raptor

COBB Tuning has released its new Accessport ECU for the '22-plus Ford Bronco Raptor and Ford Ranger Raptor with a standard OBD2 flashing process. The new ECU allows vehicle owners to flash engine and transmission calibrations from home, monitor real-time data, switch maps and work directly with COBB-certified ProTuners to tailor performance for daily driving or aggressive off-road use, according to the company. Currently 49-state legal, with California (CARB) approval pending.

cobbtuning.com

ICON Vehicle Dynamics

Sway Bar Link Kits for '03-'24 Toyota 4Runner

The new sway bar links for '03-'24 Toyota 4Runner and associated platforms are engineered to match the stock sway bar link length but feature a more robust construction and maintenance-free ball joints to ensure smooth, consistent movement through the entire range of suspension travel. This results in improved on-road handling and more predictable performance off-road, the company says. Each link is finished with a durable clear zinc plating to guard against corrosion and backed by ICON's limited lifetime warranty.

iconvehicledynamics.com

By SEMA News Editors

NASCAR Champion Greg Biffle, 55

Greg Biffle, a long-time NASCAR driver who won championships in the NASCAR Xfinity Series and CRAFTSMAN Truck Series, and won 19 Cup Series races, has unfortunately passed away alongside his wife Cristina, son Ryder and daughter Emma in a plane crash in Statesville, North Carolina, NASCAR officials confirmed. He was 55.

NASCAR released the following statement:

"NASCAR is devastated by the tragic loss of Greg Biffle, his wife Cristina, daughter Emma, son Ryder, Craig Wadsworth and Dennis and Jack Dutton in a fatal plane crash.

Greg was more than a champion driver, he was a beloved member of the NASCAR community, a fierce competitor, and a friend to so many. His passion for racing, his integrity, and his commitment to fans and fellow competitors alike made a lasting impact on the sport.

On the track, Greg's talent and tenacity earned him championships in the NASCAR Xfinity Series and NASCAR CRAFTSMAN Truck Series, as well as numerous wins and accolades in the NASCAR Cup Series. Beyond his racing career, he gave of himself for the betterment of our community. Most notably, Greg spent countless hours of his time helping the citizens of North Carolina during the disasters that followed Hurricane Helene. His tireless work saved lives.

Our thoughts and deepest condolences go out to Greg's entire family, friends, and all who were touched by his life."

A Vancouver, Washington, native, Biffle, often called "The Biff," was named one of NASCAR's 75 Greatest Drivers during the 2023 season and won 19 races in a 15-year Cup Series career that spanned 515 starts, nearly all for car owner Jack Roush. In his climb up the NASCAR ladder, he became champion in both the Xfinity Series (2002) and the Craftsman Truck Series (2000).

Biffle's name, however, became more prominent after Hurricane Helene caused catastrophic flooding and damage across the Southeastern United States in late September 2024, as he shared with PRI News earlier this year.

"The way it started was, I got a Facebook message that there was a family stuck up in North Carolina. They were in an Airbnb and had no power, no food, no supplies--out of baby formula, diapers, things like that. I was getting ready to leave for a trip, but I thought, if I don't go get the helicopter out and try to reach them, who's going to? Once I got in the air and posted that I was trying to reach them, I got about 4,000 messages back," Biffle shared with PRI News.

"What we saw from the air was hard to put into words. If you think about a couple of hundred miles in almost every direction, every road, every bridge, every power line, gone. The water wasn't 10 or 12 feet deep. It was 50 or 60 feet deep over the roadway. It took everything in its path: bridges, homes, entire towns. What started as rescuing one family turned into 11 days, flying from daylight to dark every day. And we started with two helicopters, then eight, then 20, then 35. By Day Four or Five, we had 75 to 80 aircraft flying across western North Carolina and surrounding states."

"People I didn't even know were calling me, offering helicopters, supplies, fuel. My phone was getting 600 texts a day. People just showed up. Cars lined up at the airport, dropping supplies. Volunteers came out of nowhere," Biffle continued before pointing out his racing DNA helped bring him to the rescue. "Race teams operate differently than normal businesses. They deal with problems that you can't plan for. They don't punch in at 9:00 and punch out at 5:00. They'll do whatever it takes to get the job done. That's just part of our DNA."

PRI sends its condolences to the Biffles' family and friends. For more on Greg Biffle's life and career, visit nascar.com.

Image courtesy of NASCAR | Photo by Jared C. Tilton/Getty Images

The following is a message to SEMA Members from SEMA President and CEO Mike Spagnola about the 2026 Board of Directors nominations, which are now open to SEMA members online here:

Dear SEMA Member,
As a valued member of the association, we invite your recommendations for industry leaders to serve on the SEMA Board of Directors.

Please take a moment to submit the name of an individual you believe would be an excellent candidate by completing and submitting a Nomination Form.

A strong board ensures strong leadership and an association that effectively serves its members. We encourage your participation in the nomination process--our industry has many exceptional professionals who would be a tremendous asset to the board, and your recommendations help bring these individuals to the attention of the nominating committee.
 

Nominations for the SEMA Board of Directors are due by January 5, 2026, at 5:00 p.m. PST.
 

Thank you for your engagement and continued support of the association.

Sincerely,

Mike Spagnola

SEMA President and CEO

This article was originally published on Tuesday, December 23.

By SEMA News Editors

SEMA has issued a call for speakers for the 2026 SEMA Show, taking place in Las Vegas, November 3-6, 2026. Organizers are seeking experts who can facilitate new ideas, technologies and expertise at sessions that will help industry members take their businesses and careers to the next level.

Innovative thought leaders and dynamic presenters who can share new skills and ideas targeted to the automotive aftermarket are invited to apply at semashow.com/speakers.

The educational sessions are one of the key pillars of the SEMA Show, where thousands of industry professionals gather to learn new business strategies and best practices. The SEMA Show education program provides relevant, engaging and inspiring information on the industry's complex issues and topics.

Topics of focus for 2026 include:

• Aftermarket updates and future trends
• Emerging and executive leadership
• Legislative and regulatory
• Sales and marketing
• Small-business strategy
• Talent management
• Vehicle technology
• Industry segment-specific topics

Speaker proposals for the 2026 SEMA Show must be submitted by February 13, 2026, at semashow.com/speakers.

For more details, contact SEMA Senior Manager of Professional Development Gary Vigil at garyv@sema.org or 909-978-6738.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens in Spring 2026; to sign up for notifications, visit here. For more information, visit semashow.com.

By Lauren Wilbor

The following column was written by SEMA Manager of Digital Communications and Partnerships, Government Affairs Lauren Wilbor:

Two weeks ago was a big week, and I mean BIG. 

While many of us were wrapping up a successful PRI Show in Indy, the SEMA team was also racking up some major wins both in D.C. and Uzbekistan…yes, you read that right.  

First, on Capitol Hill, the ADAS Functionality & Integrity Act was officially introduced with bipartisan support in the U.S. House of Representatives. The SEMA-led bill creates a clear path to ensure ADAS systems can be properly calibrated after vehicles are modified. This legislation is about safety, certainty, and making sure enthusiasts have the information they need to keep modifying the vehicles they own (safely).  

In 2026, getting the ADAS Functionality & Integrity Act passed will be a major priority for SEMA. We'll be rolling out clear ways for members and enthusiasts to support this effort, from education to advocacy, and your voices will be critical in keeping this issue front and center on Capitol Hill. 

And then came the cherry on top of an already banner year: at the FIA General Assemblies in Tashkent, Uzbekistan, SEMA was named the first-ever recipient of the FIA President's Award for Excellence in Communications. We were honored for our groundbreaking campaign to stop EV mandates and preserve vehicle choice in the U.S., and it's thrilling the people outside of our country get how big a deal that was! Members of the team accepted the historic award in person at the General Assemblies meeting. Being recognized on a global stage is something our team is incredibly proud of, and we recognize we couldn't have done it without support from people like you. So here's to you, too! View more HERE. 

A great show in Indianapolis, a major policy milestone on Capitol Hill, and international recognition from one of the most important organizations in the automotive and motorsports world… not a bad way to head into the holidays. Thank you to everyone who continues to show up, speak out, and remind lawmakers why our culture and industry matter. Have a safe and wonderful holiday season. 

More to come in the new year! 

— Lauren Wilbor

By Lauren Wilbor

The following column was written by SEMA Manager of Digital Communications and Partnerships, Government Affairs Lauren Wilbor:

Two weeks ago was a big week, and I mean BIG. 

While many of us were wrapping up a successful PRI Show in Indy, the SEMA team was also racking up some major wins both in D.C. and Uzbekistan…yes, you read that right.  

First, on Capitol Hill, the ADAS Functionality & Integrity Act was officially introduced with bipartisan support in the U.S. House of Representatives. The SEMA-led bill creates a clear path to ensure ADAS systems can be properly calibrated after vehicles are modified. This legislation is about safety, certainty, and making sure enthusiasts have the information they need to keep modifying the vehicles they own (safely).  

In 2026, getting the ADAS Functionality & Integrity Act passed will be a major priority for SEMA. We'll be rolling out clear ways for members and enthusiasts to support this effort, from education to advocacy, and your voices will be critical in keeping this issue front and center on Capitol Hill. 

And then came the cherry on top of an already banner year: at the FIA General Assemblies in Tashkent, Uzbekistan, SEMA was named the first-ever recipient of the FIA President's Award for Excellence in Communications. We were honored for our groundbreaking campaign to stop EV mandates and preserve vehicle choice in the U.S., and it's thrilling the people outside of our country get how big a deal that was! Members of the team accepted the historic award in person at the General Assemblies meeting. Being recognized on a global stage is something our team is incredibly proud of, and we recognize we couldn't have done it without support from people like you. So here's to you, too! View more HERE. 

A great show in Indianapolis, a major policy milestone on Capitol Hill, and international recognition from one of the most important organizations in the automotive and motorsports world… not a bad way to head into the holidays. Thank you to everyone who continues to show up, speak out, and remind lawmakers why our culture and industry matter. Have a safe and wonderful holiday season. 

More to come in the new year! 

— Lauren Wilbor

By Ashley Reyes

SEMA member companies have a great opportunity to connect with the next generation of automotive talent by attending the upcoming Career Fair at the SEMA Garage SoCal. 

The career fair will take place Saturday, March 7, 2026, from 9:00 a.m.–2:30 p.m. PST and will be hosted by the Emerging Trends & Technology Network (ETTN) and Society of Automotive Engineers Southern California (SAE SoCal).  

The goal of the career fair is to unite aftermarket businesses and industry professionals with passionate students who are ready to enter the workforce. Company representatives will be able to share internship and job opportunities, offer career guidance and provide feedback on vehicles that the students are building for SAE Collegiate Design Competitions. Last year, more than 425 students from 30 colleges attended and this year is expected to be just as impactful.    

In addition to meeting students, attending the event is a powerful way to gain brand visibility and network with the broader aftermarket community. Attendees will also receive an exclusive tour of the SEMA Garage and its state-of-the-art equipment supporting product development. 

Attending the event is free for SEMA members and lunch will be provided. Non-members will pay $500 to SAE SoCal to help offset the costs of the event.

Reserve your table today. 

By SEMA News Editors

SEMA has recently established a new, centralized Customer Care Team to deliver an elevated customer experience designed to make getting help easier and faster than ever with a new contact number and email.

Whether you're a member, part of the industry or just curious about SEMA, the Customer Care Team is ready to provide fast, accurate and hassle-free support.
 

How to contact the Customer Care Team:
 

Call: 240-ASK-SEMA (240-275-7362)

Email: customercare@sema.org
 

From answering your questions to connecting you with the right resources, the Customer Care Team is here to ensure you get the assistance you need, whenever you need it.

By SEMA News Editors

Hemmings and San Francisco Artist Jeremy Fish Debut Limited-Edition Collaboration Celebrating California Car Culture

Hemmings, known as the world's largest online collector car marketplace, is entering new creative territory with its first artist collaboration. The company has partnered with San Francisco illustrator Jeremy Fish to design a limited-edition T-shirt and poster honoring California's deep connection to car culture.

"This illustration was inspired by my love and long-standing fascination with the volume of amazing classic cars that have survived in California," said Fish.

The design, debuted at the Hemmings Motor Club Rally in Paso Robles, blends California state flag motifs with a classic late-'70s Ford Bronco, reimagined in Fish's iconic style. The limited-edition design reflects Hemmings' commitment to bridging its more than 70-year legacy with contemporary culture and expanding its reach to new generations of enthusiasts.

"This collaboration marks an important moment for Hemmings," said Dan Stoner, creative director at Hemmings. "Jeremy's work captures the spirit of California in a way that speaks to both lifelong collectors and younger fans who are discovering classic cars for the first time. It shows how art and automotive culture can come together to celebrate tradition while creating something fresh."

Fish's appreciation for Hemmings runs deeper than the collaboration itself. In 2020, he discovered and purchased an exceptionally preserved '87 Toyota Corolla on the Hemmings marketplace—a Toronto import with fewer than 19,000 miles. "In my ongoing search, I found what may be one of the most immaculate daily-driver Corollas in the world," said Fish. "It's nice to have a 40-year-old car that's this reliable. I really appreciate Hemmings for making that kind of find possible."

Fish is a San Francisco–based illustrator and fine artist who has spent nearly three decades shaping the city's visual culture. His work spans galleries and museums worldwide as well as collaborations in skateboarding, streetwear, music and public art. Known for storytelling through a cast of whimsical yet eerie characters, Fish has earned notable honors, including San Francisco City Hall's first artist-in-residence in 2015 and Major League Baseball's inaugural artist-in-residence with the San Francisco Giants in 2024.

Hemmings' partnership with Fish represents a broader effort to connect the brand with the art, culture and lifestyle communities that fuel today's car culture.

The limited-edition T-shirt ($20 MSRP), poster ($10 MSRP; appears to be sold out at press time) and more Hemmings products are available at hemmings.com/store. To learn more about Jeremy Fish, visit sillypinkbunnies.com. 

Chip Foose Invites Contest Entries to Restore Vehicle Lost to California Wildfires

Coulson Aviation announced the launch of the Coulson Aviation Wildfire Vehicle Restoration Contest at the recent Los Angeles Auto Show.

The new initiative was created to support California wildfire survivors by restoring a vehicle damaged during the 2024–2025 fires. Automotive design icon and TV star Chip Foose joined Wayne and Britton Coulson on stage to reveal the program and personally invite affected residents to apply.

The contest will award one wildfire survivor a professionally restored vehicle, completed with guidance from Chip Foose and executed by Coulson Autosports. With up to $100,000 in parts and labor on offer, it's hoped the team can help return a valued vehicle to the road, whether it is a family heirloom, a daily driver or a significant car damaged by the fires.

"This is about helping someone rebuild something that mattered to them," said Foose. "Cars hold memories. They represent family, milestones and identity. Being part of a project that helps someone move forward after such a devastating loss is incredibly meaningful to me."

Coulson Aviation created the contest as an extension of its wildfire response mission. The company is best known for operating the world's largest aerial firefighting fleet, and its crews witnessed firsthand the personal toll wildfires took on the communities.

How to Enter

The contest is free to enter and open to California residents who were directly impacted by the 2024–2025 wildfires. Entrants are asked to submit photos and/or video of their damaged vehicle along with a short explanation of why the restoration matters to them.

Key dates include:

• Contest launch: November 20, 2025
• Final entry deadline: January 20, 2026
• Finalists selected: Late January 2026
• Public voting period: February 1-15, 2026
• Winner announced: March 1, 2026
• Vehicle reveal: 2026 Los Angeles Auto Show, or shortly after

Full contest rules and entry details are available at rise.coulsonaviation.com.

Arnold Magnetic Technologies Announces Supply Agreement With Less Common Metals and Solvay

Arnold Magnetic Technologies, a Rochester, New York-based manufacturer of high-performance magnets and precision components, announced a supply agreement with Less Common Metals and Solvay to secure a reliable source of high-quality, Western-origin rare earth materials for the production of advanced permanent magnets.

According to the company, the agreement signals Arnold's commitment to strengthening the rare earth supply chain and ensuring long-term stability for customers in aerospace, defense, automotive and energy markets.

These supply chain developments complement Arnold's ongoing capital investments in Switzerland and expanded manufacturing capabilities in Thailand, positioning the company to serve multiple markets worldwide in a commercially competitive fashion.

For more information, visit arnoldmagnetics.com.

By SEMA News Editors

The SEMA Garage continues to host engaging, hands-on events in partnership with AUTEL. These two-day training sessions focus on advanced driver assistance systems (ADAS) and help participants gain valuable knowledge on fundamentals, calibration techniques and necessary reporting practices. As the number of ADAS-equipped vehicles continues to grow, mastering the proper calibration of these systems is becoming increasingly vital. 

• SEMA Garage Diamond Bar will host its next AUTEL ADAS training session on Tuesday, January 13, and Wednesday, January 14, at the facility located at 1577 S. Valley Vista Dr., Diamond Bar, CA, 91765.
• SEMA Garage Detroit will host its next AUTEL ADAS training session on Tuesday, February 3, and Wednesday, February 4, at the facility located at 14655 Jib St., Plymouth, MI, 48170.

🆕BIG NEWS: attendees at the Diamond Bar location can now opt into an exclusive third day of training, available only at that facility. Day 3 reinforces the objectives from the two-day curriculum by layering diagnostics, decision-making and liability awareness onto real-world ADAS calibration scenarios. Concepts are applied through hands-on exercises rather than taught as standalone lectures. To participate in the 3rd day of ADAS training, choose the "3-Day" option when signing up.

👉 Reserve your spot now at the Autel Academy website: autel.us/autel-academy (select ADAS TRAINING, then click the "California" or "Detroit" tab). Can't make it in January or February? Stay tuned for more training opportunities later in 2026.

The most recent SEMA Garage AUTEL sessions sold out quickly, so organizers recommend signing up NOW!

Want more details? Read a recap article here, or reach out to Autel via email to academy@autel.com or visit autel.us/autel-academy for details.