By SEMA News Editors
The SEMA Show, November 4-7, Las Vegas, is an ideal venue for exhibitors to make highly anticipated announcements, reveal innovative vehicle builds and debut groundbreaking new products. To help attendees stay on top of all the exciting announcements, SEMA has released the 2025 SEMA Show Press Conference Schedule, featuring a packed lineup of exclusive announcements, product launches and vehicle unveilings from the industry’s top innovators.
This year's schedule will give attendees the opportunity to be among the first to experience the announcements that will dominate headlines and shape conversations well beyond the Show floor. From groundbreaking new tools and performance parts to bold concept vehicles and first-to-market innovations, the press conferences provide an insider's look at the advancements driving the industry forward. Qualified attendees are encouraged to register now to secure their badges ahead of time. For more information, visit semashow.com.
Official 2025 SEMA Show Press Conference Schedule
(As of October 30, 2025; all times PST; subject to change)
TUESDAY, November 4
- 7:30 a.m.-8:50 a.m.: SEMA Show Kickoff Breakfast, Featuring Best New Products Announcement (Paradise Event Center)
- 9:00 a.m.-9:20 a.m.: TMI Products Scorched 1969 Mustang Widebody (Central Hall, Booth #24477)
- 9:30 a.m.-9:50 a.m.: Ringbrothers Debut (Central Hall, Booth #23191)
- 10:00 a.m.-10:20 a.m.: Toyota Walkaround with Rutledge Wood (Central Hall, Booth #22200)
- 10:40 a.m.: Ron Capps Motorsport Announcement (South Hall Upper, Booth #SU02)
- 11:00 a.m.-11:20 a.m.: CTEK Global Product Debuts (Central Hall, Booth #23933)
- 11:30 a.m.-11:50 a.m.: GENTEX: Car Unveils--Ringbrothers and Classic Car Studio (Central Hall, Booth #23889)
- 12:00 p.m.-12:20 p.m.: HOONIGAN Gymkhana 2025 Vehicle Debut (Silver Lot)
- 12:30 p.m.-12:50 p.m.: Maverick Ford Custom Garage Reveal (West Hall, Booth #55037)
- 1:00 p.m.-1:20 p.m.: RealTruck Mattel Matchbox Collaboration & Reveal (West Hall, Booth #50033)
- 1:30 p.m.-1:50 p.m.: SEMA Battle of the Builders Top 40 Announcement (North Hall, Booth #10168)
- 2:00 p.m.-2:20 p.m.: Dapper Lighting Legends Unveiled: Drakon and Violent Take the Stage, OE7 Headlamp Premieres (Central Hall, Booth #23195)
- 2:30 p.m.-2:50 p.m.: The Future of Blazin Rodz (Central Hall, Booth #24401)
- 3:00 p.m.- 3:20 p.m.: Twisted Iron Performance Shop The Future of Hydrogen: 1961 Chevy Impala Debuts (Central Hall, Booth #24401)
- 3:30 p.m.-3:50 p.m.: Superformance Shelby Legendary Cars New Sports Car (Central Hall, Booth #23459)
- 4:00 p.m.-4:20 p.m.: ORACLE Lighting: A New Approach to Aftermarket LED Lighting (West Hall, Booth #57147)
WEDNESDAY, November 5
- 9:00 a.m.-9:20 a.m.: ClearPro Unveils Evolution with Next-Gen Products (West Hall, Booth #55219)
- 9:30 a.m.-9:50 a.m.: asTech Next-Gen ADAS: New Tools Boost Performance, Profit (South Hall-Upper, Booth #32195)
- 10:00 a.m.-10:20 a.m.: TOPDON New Product Introduction (South Hall-Upper, Booth #37177)
- 10:30 a.m.-10:50 a.m.: Coker Tire: Momentum (Central Hall, Booth #22691)
- 11:00 a.m.-11:20 a.m.: TERMINAX Next-Gen Film Launch (West Hall, Booth #52221)
- 11:30 a.m.-11:50 a.m.: SVG Car Wraps: Never Stop Innovating (North Hall, Booth #12627)
- 12:00 p.m.-12:20 p.m.: Bisimoto Engineering: Pushing Boundaries of EV & ICE Performance (Central Hall, Booth #24401)
- 1:30 p.m.-1:50 p.m.: Ratchet Up Your Productivity with Sonic Tools’ New Set (South Hall-Upper, Booth #39013)
- 2:30 p.m.-2:50 p.m.: Baxter Performance: "Evac-U-Filter", Oil Filter Evacuation Adapter (Central Hall, Booth #20557)
- 3:00 p.m.-3:20 p.m.: SolarDe Film Chameleon Film Prime IR Launch (West Hall, Booth #51159)
- 3:30 p.m.-3:50 p.m.: SEMA: Battle of the Builders Top 12 Announcement (North Hall, Booth #10168)
THURSDAY, November 6
- 12:00 p.m.-1:00 p.m.: FT by Pedal Commander--New B2B Brand (West Hall, Booth #57095)
- 3:30 p.m. - 3:50 p.m.: SEMA Battle of the Builders Top 4 Finalists Announcement (North Hall, Booth #10168)
FRIDAY, November 7
- 11:00 a.m.-11:20 a.m.: SEMA Battle of the Builders Winner Announcement (North Hall, Booth #10168)
SEMA Exhibitor News: Honda Racing Corporation, BOLT Lock
Honda Racing Corporation to Showcase Prototype Parts, Concept Cars and Race-Bred Machines at 2025 SEMA Show
Honda Racing Corporation USA (HRC US), the North American racing arm for both Honda and Acura, will showcase new prototypes from its forthcoming line of performance and capability enhancing parts for on-road and off-road applications at the 2025 SEMA Show in Las Vegas, November 4-7.
HRC will display eight vehicles at the SEMA automotive trade show, including the new Honda Civic Type R Rally XP and Passport TrailSport HRC Concept The display also features several special project vehicles equipped with prototype parts, such as lightweight forged wheels, upgraded suspension components and aerodynamic enhancements, developed by HRC's championship-winning engineers.
Civic Type R HRC Rally XP
Making its global debut, the Civic Type R HRC Rally XP is fresh from off-road testing to confirm the durability and capability of the car with F1 driver Liam Lawson in Texas. This demonstration build took learnings from the HART Acura Integra rally car, HRC's touring car experience and partnered with Rally Ready to push it even further. This street legal vehicle is built to compete in American Rally Association (ARA) 2WD class to help bridge Honda's touring car legacy with rugged performance innovation.
With added safety components, the HRC Rally XP pulls from HRC's racing catalog to utilize existing camber/caster plates, oil cooler kit, intercooler, radiator with reverse cooling flow hoses, clutch plate differential, suspension components and TCR hood vents. It also showcases numerous prototype parts including brakes sized for rally wheels, shifter, carbon fiber hydraulic handbrake and a custom exhaust. Additional upgrades include added underbody protection and rally-specific dampers.
Passport TrailSport HRC Concept
This take on the all-new '26 Honda Passport, already the most capable off-road Honda to date, features HRC performance and capability parts, functional accessories and unique styling to elevate it to new levels of performance. Engineered for off-road terrain and overlanding exploration, this concept vehicle features a comprehensive suite of enhancements across performance, protection, lighting and utility.
Features include resigned lower front and rear bumpers to improve approach and departure angles, extended aluminum skid plates and additional underbody protection to safeguard critical components, including the center bearing, prop shaft and rear drive unit. It also features new front and rear dampers, a one-off exhaust system and a 60mm suspension lift combined with a one-in. increase in tire diameter for improved ground clearance. There are also wider rock sliders that can act as side steps and a swing-out full-size spare tire carrier, among many other changes.
HRC also added upgraded fog lights, side camp lights, rooftop light bar, ditch lights and rear chase lights, all run by a custom multi-zone lighting control system. HRC developed a low-profile roof rack equipped with a side canopy to highlight the vehicle's overlanding capabilities. The concept includes an 8,000-lb. winch and integrated rear air compressor.
HRC will also have multiple purpose-built race cars on site, representing a wide variety of motorsports categories, including:
- Updated Integra Type S HRC Prototype
- Honda Baja Passport Race Truck
- Honda Civic Type R Super GT
- Alex Palou's Indy 500-Winning Honda-Powered IndyCar
- Honda Civic Type R TCR Car
- Acura ARX-06 IMSA GTP Prototype
For more information, visit hondaracing-us.honda.com.
BOLT Lock Hosts 'Unlocked Passport' Prize Giveaway at 2025 SEMA Show
BOLT Lock, alongside other exhibiting manufacturers, will conduct the 'UNLOCKED PASSPORT' prize giveaway at the 2025 SEMA Show, November 4-7, Las Vegas.
Attendees can pick up a passport at any of the five participating booths in the West Hall and collect punches from each exhibitor by visiting each booth.
Once completed, return to the BOLT Lock exhibit, booth number #61119, to select a key from a toolbox. If the key unlocks one of five BOLT padlocks on display, the attendee wins a prize of their choice.
Prizes Include:
- BOLT Lock Product Package (valued at $500)
- Gen-Y PHANTOM-X 10K hitch
- PJX3500 Power Scale Jack from Trailer Valet
- $50 Amazon Gift Card and $250 toward Pop & Lock Products
- $250 Certificate for BuiltRight Products
Visit the following booths to participate:
- BOLT LOCK – booth #61119
- Gen-Y Hitch – booth #59027
- Pop & Lock – booth #58019
- Trailer Valet – booth #56139
- BuiltRight Products – booth #60027
"The SEMA Show 'UNLOCKED PASSPORT' contest brings together some of the best trailer and off-road accessory companies in the industry in a way that encourages show attendees to visit these booths, which are all located in West Hall. We encourage all SEMA show attendees to participate," said BOLT Sales Account Manager Jason Buckles.
For more information, visit boltlock.com.
Exhibitors: Let Media Know What's New in Your Booth at SEMA 2025
To help exhibitors connect with media at the 2025 SEMA Show, November 4-7 in Las Vegas, exhibitors are invited to complete a brief Exhibitor Information Form, which will be shared with registered journalists and media outlets covering the Show.
Whether you're launching a groundbreaking product, showcasing an innovative service or revealing a custom vehicle build, this is your chance to inform media of your plans for this year's Show. By submitting your information, you increase your chances of being included in media coverage before, during and after the event--and may even be contacted for interviews or feature stories.
Why Submit the Form?
- Boost Visibility: Share what's new, exciting and happening in your booth.
- Facilitate Coverage: Help media identify relevant stories, industry trends and schedule interviews.
- Maximize ROI: Leverage your presence at the Show with increased press attention.
- Get Noticed Early: Submitting early gives you the best opportunity to be featured.
- Inclusion in SEMA Publications: Your news could also be used by SEMA publications.
Available to SEMA Show exhibitors only, the form is quick to complete and tailored to highlight key details that media look for when building their SEMA Show coverage plans.
Submit the Exhibitor Information Form here.
Online registration for qualified professional attendees is $100 per person, with badge pick-up available on-site. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register.
Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.
Attendees can maximize their ROI by taking advantage of travel discounts (more details here).
For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.
