By SEMA News Editors
Witness automotive insights up-close at the SEMA Live presented by AutoZone Studio in its new Central Hall location, Booth #20341.
The 2025 SEMA Show, the largest automotive trade event in the United States and one of the biggest worldwide, is now open Tuesday, November 4, through Friday, November 7, in Las Vegas. With more than 2,300 exhibiting brands--including 500 first-time exhibitors--and 160,000 attendees from 140 countries, the SEMA Show is the epicenter of automotive advancement.
As the epicenter of automotive advancement, the SEMA Show highlights groundbreaking products and technologies. Attendees can explore interactive exhibits, participate in hands-on workshops and engage in more than 80 educational seminars to enhance skills and knowledge.
In addition, countless activations thrill Showgoers all over the SEMA Show campus, including the following spotlighted indoor activations set for this year's event, starting with new-for-2025 features. (Looking for outdoor activations? Visit here).
New-for-2025 Indoor SEMA Show Features
International Pavilion at the Westgate Las Vegas Resort & Casino (NEW FOR 2025)
The SEMA Show, for the first time since 2019, is expanding back into the Westgate Las Vegas Resort & Casino. The venue is a reimagined as a dynamic hub for international discovery and business opportunity--one that supports SEMA's growing global presence and provides a launchpad for innovative brands.
Located in a high-traffic area of the popular Westgate hotel near the SEMA Show campus, the International Pavilion invites attendees to meet face-to-face with manufacturers, distributors and sourcing contacts from around the world. It's also a rare chance to explore products not yet widely available in the U.S. market--ranging from performance parts and accessories to specialized tools and emerging technologies and beyond.
More than just exhibit space, the Pavilion will host some of SEMA Week's most anticipated gatherings, including the SEMA Kickoff Breakfast, the NHRA Breakfast and select VIP networking events. Exhibitors in this space benefit from premium visibility and the chance to engage with decision-makers during these high-profile moments.
New Show Artist Larry Chen (NEW FOR 2025)
Photographer Larry Chen has spent two decades capturing the heartbeat of car culture. Now, he brings that passion to the SEMA Show as the new Featured SEMA Show Artist. His work will be woven throughout the Show's visual identity, appearing in signage, marketing materials and exclusive installations that reflect the energy, diversity and craftsmanship of the automotive community. He will also have a booth in Central Hall where his new book will be showcased, along with one of his latest builds (a Bayside Blue R34 Skyline GT-R), Central Hall, Booth #23867. View on the floorplan here.
Road to SEMA Showcase (NEW FOR 2025)
Road to SEMA is an exclusive showcase where top automotive creators drive their custom builds across epic distances to the 2025 SEMA Show, sharing the journey with fans. From high-powered drift limos and twin-turbo supercars to one-of-a-kind classics, these road warriors celebrate craftsmanship, endurance and passion--culminating in their builds being displayed at the world's premier automotive event, only in Central Hall, Booth #21651. View on the floorplan here.
VRX Speed Fest SIM Racing (NEW FOR 2025)
The SEMA Show is partnering with VRX Simulators to debut VRX Speed Fest. This innovative simulator racing competition merges the excitement of virtual racing with the energy of a live, in-person experience. For the first time, attendees will experience the thrill of professional-level sim racing firsthand and compete alongside their colleagues in this dedicated space. Fans will also enjoy interactive zones and the energy of esports racing on the world's largest automotive stage. North Hall, Booth #12671. View on the floorplan here.
Returning Indoor SEMA Show Activations
SEMA ADAS Showcase
The ADAS Feature returns to the SEMA Show to provide direct insights into OEM-approved ADAS procedures, calibration demos, and modification best practices that give aftermarket businesses a competitive edge. The ADAS Feature will be located in South Hall Upper, Booth #31255. View on the floorplan here.
SEMA Show Art Walk
Immerse yourself in the automotive lifestyle and culture at the SEMA Show Art Walk, where some of the automotive industry's premier artists across different media will exhibit their latest creations. Make sure you stop by for an exclusive book signed by Joe "Gentleman Joe" Schubeck, who will be personally autographing his new "Hot Rods Trains & Planes" book, consisting of short stories about the colorful people he competed against in Top Fuel drag racing, as well as top producers of the racing equipment used (available Tuesday through Thursday between 9:00 a.m. and 4:00 p.m. PST). All this can be found only in the SEMA Show Art Walk, located on the Skywalk Bridge connecting the West and the North Hall.
Judges go the extra mile to crown the SEMA Battle of the Builders presented by Mothers Polish champion. This fan-favorite program at the SEMA Show moves indoors in 2025 with a brand-new stage in North Hall.
SEMA Battle of the Builders presented by Mothers Polish (NEW LOCATION)
The industry's leading vehicle competition provides a platform for builders to showcase their skills. The program recognizes class champions in four categories--Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns--and an overall champion. See all the action, now INDOORS, at the Battle of the Builders Stage in the North Hall, Booth #10168. View on the floorplan here.
Celebrity Appearances
This year, the SEMA Show will again draw many famous motorsports and entertainment personalities, including Chip Foose, Clay Millican, Tavarish, and Dave Kindig & Kevin "Kevdogg" Schiele, just to name a few.
Download the SEMA Show app or visit semashow.com/celebrity-appearances for the latest schedule of celebrity and industry VIP appearances.
SEMA Gear
Visit any of the SEMA Gear locations throughout the Show floor to purchase the official branded apparel and merchandise for the SEMA Show. Hurry, as these limited edition and collector items can sell out quickly. Search "SEMA Gear" at SEMAShow.com/floorplan and on the SEMA Show app to see all locations available to you:
- SEMA Grand Lobby
- Central Hall Corridor, Booth #10080
- Central Hall, Booth #20600
- Upper South Hall, Booth #30000
- Upper South Hall, Booth #34000
- Lower South Hall, Booth #40000
- West Hall, Booth #50020
- North Hall (Outside), Booth #80100
- Silver Lot, Booth #81595
- South Hall Registration (Outside), Booth #84499
- West Hall (Diamond Lot), Booth #91000
SEMA Education
The world-class SEMA Education offers a dynamic experience that complements the high-energy learning environment experienced on the Show floor. Attendees can develop new skills, connect with industry leaders, and foster business strategies through eight education tracks that categorize sessions by subject matter. Training sessions, both free and fee-based, from the Inter-Industry Conference on Auto Collision Repair (I-CAR), the Tire Industry Association (TIA), and the Society of Collision Repair Specialists (SCRS) also broaden the range of specialized courses offered at the Show. Learn more about the 2025 SEMA Show Education program here, and add your favorite sessions to your SEMA Show itinerary using the Attendee Resource Center. SEMA Education sessions are located in North Hall, Tuesday through Thursday, during the 2025 SEMA Show.
SEMA FutureTech Studio
Explore more than 45 exhibits highlighting the next wave of innovation, including alternative power, advanced manufacturing, AI, 3D printing, and more, only in Central Hall, Booth #24401. Spotlight exhibitors in this space include Custunning, Eletromods, Pivotal, and Torque Trends, as well as Dynam Labs, eDub Conversions USA, GreentecAuto, Hoffman EV, Legacy EV, TOP GUN Performance Tuning, Turntide Technologies and much more. View on the floorplan here.
Seen here is a SEMA Live taping of Dave Kindig & Kevin "Kevdogg" Schiele straight from the SEMA Show floor.
SEMA Live Studio (NEW LOCATION)
The SEMA Show opens its doors to a worldwide audience, for the second year in a row, via a livestream available on YouTube and Facebook. Overall, SEMA Live is set to feature 31 hours of up-close SEMA Show coverage across four days. Even better? Attendees can see how it all comes together at the SEMA Live Studio in its new Central Hall location, Booth #20341. View on the floorplan here.
SEMA New Products Showcase (NEW LOCATION and NEW HOURS)
The New Products Showcase, which introduces the hottest new products from across all categories of the aftermarket in one dedicated display, has moved to South Hall and can now be accessed before the Show opens. Of course, countless new products will debut across the Show campus, but the best of the best will be in the New Products Showcase, featuring more than 2,000 of the latest innovations across 15 product categories in the Lower South Hall, Booth #41271. View on the floorplan here.
Show-Stopping Builds
From the Toyo Tires Treadpass to hundreds of booth and feature vehicles across the campus, the creativity and craftsmanship on display will inspire and impress any car lover.
Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.
Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.
For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.
