News | Specialty Equipment Market Association (SEMA)

UPS NASCAR Driver David Ragan to Speak at New Products Breakfast

Tue, 11/01/2011 - 09:13

SEMA News—November 2011

INDUSTRY NEWS

UPS NASCAR Driver David Ragan to Speak at New Products Breakfast

	NASCAR Sprint Cup Series driver David Ragan will help kick off the 2011 SEMA Show as a speaker at the New Products Breakfast.

UPS—the official logistics provider of NASCAR—will feature its NASCAR Sprint Cup Series driver David Ragan at this year’s SEMA Show. Kicking off the day speaking at the New Products Breakfast, Ragan will also be at the UPS booth the morning of Tuesday, November 1, to sign autographs.

“We’re excited to bring David Ragan to the 2011 SEMA Show,” said Kristin DeBates, corporate marketing manager for the UPS automotive segment. “It’s the premier show for auto enthusiasts, with an audience that appreciates the sport and logistics of racing just as much as our UPS racing team does.”

A 25-year-old native of Unadilla, Georgia, and owner of David Ragan Ford in Perry, Georgia, Ragan has won multiple pole awards this season and captured his first Sprint Cup Series win at Daytona International Speedway in July.

“For those involved with NASCAR, UPS trackside services is a logistics model that ensures all shipments arrive to the track on time every week and is crucial to the success of each weekend’s event,” said DeBates. “UPS takes the same commitment it applies for NASCAR and leverages it for all of our customers. For SEMA members in particular, we can help them understand how logistics can be a competitive advantage for their businesses.”

To participate in the autograph opportunity with David Ragan, visit UPS’ booth at the SEMA Show, #11827, in the North Hall of the Las Vegas Convention Center, between 9:00 a.m.–10:00 a.m. on Tuesday, November 1.

U.S. Department of Commerce Grants SEMA $500,000 to Support U.S. Specialty-Equipment Exporters

	The U.S. government is teaming up with SEMA to assist U.S. manufacturers in developing new overseas customers. Pictured here is SEMA member Injen Technology’s Vice President of Sales Ed Rossi (third from the left) and the company’s President Ron Delgado (second from the right) meeting with potential customers at the recent SEMA China Business Development program in China.

The U.S. Department of Commerce named SEMA as one of the five recipients of the Market Development Cooperator Program (MDCP) for 2011. As a result, SEMA will receive $500,000 in matching funds over the next three years to support U.S. manufacturers that export automotive specialty-equipment products to booming emerging international markets. The grant is intended to stimulate U.S. exports of specialty-equipment products as part of the Administration’s National Export Initiative, which aims to double U.S. exports by 2014 in support of several million U.S. jobs.

“SEMA is pleased to partner with the Commerce Department to expand the association’s initiatives bringing together U.S. manufacturers with distributors and retailers in the fastest-growing markets in the world,” said SEMA President and CEO Chris Kersting. “The fact that SEMA has been selected for an MDCP award from the U.S. Department of Commerce (DOC) reinforces the value of our growing Business Development Conference program and provides financial support to members seeking to participate in this and other association export initiatives.”

SEMA was selected from among nearly 50 applicants based on a number of factors, including export success, performance measurement, partnership potential with the DOC’s International Trade Administration (ITA) and compatibility with ITA priorities, creativity, institutional capacity and program sustainability following the grant period.

For more information about the Market Development Cooperator Program, visit www.trade.gov/mdcp. For more information on SEMA’s international programs, contact SEMA’s Director of International and Government Relations Linda Spencer at lindas@sema.org.

Chip Foose to Design, Build WD-40/SEMA Cares Vehicle

	WD-40 Co. is partnering with hot-rod designer and TV star Chip Foose to design and manage the build of this year’s WD-40/SEMA Cares project vehicle.

After raising nearly $300,000 for children’s charities with its two previous charity vehicle builds, WD-40 Co. is partnering with hot-rod designer and TV star Chip Foose to design and manage the build of this year’s WD-40/SEMA Cares project vehicle.

The vehicle, to be unveiled at the 2011 SEMA Show, will appear at select West Coast auto-related events and will then be auctioned through the Barrett-Jackson Auction in Scottsdale, Arizona, on January 21, 2012. Proceeds from the vehicle sale will go to the Childhelp and Victory Junction children’s charities.

“You’ve seen the Camaro and the Mustang with those beautiful WD-40 brand colors, and this year we’re going to build something that will turn even more heads,” Foose said. “I can’t wait to build it, drive it and then auction it off for a great cause at Barrett-Jackson.”

	A TECO tire changer that’s ideal for difficult wheel and tire fitments will be auctioned off on eBay Motors, with the proceeds benefiting SEMA Cares.

This is the third consecutive year that WD-40 Co. has partnered with SEMA Cares—SEMA’s charity arm—to build a custom vehicle for charity. Foose is partnering with a number of automotive aftermarket and technology companies, which will donate parts, equipment and services to give the vehicle exceptional performance and a distinctive Foose design.

“We really want to build off of the success of the last two years, and partnering with someone like Chip, who’s the best in the business and has used our product all his life, was a great way to do that,” said Tim Lesmeister, vice president of marketing at WD-40 Co.

Bid on a High-End Tire Changer

A semi-automatic, leverless tire changer specifically designed for industry professionals will be auctioned off on eBay Motors, with proceeds benefiting SEMA Cares. The tire changer, a TireWorks 28 TOP by TECO, handles oversized and heavy car and van wheels from 11 in. to 27 in. and is ideal for doing difficult wheel and tire fitments, such as low profiles, run-flats and expensive cosmetic wheels. SEMA Show attendees can view a demonstration of the machine in the TECO booth (#42294, South Hall, lower level).

The SEMA Board of Directors established SEMA Cares in 2007 to bring the voice and resources of the SEMA community together to make a positive difference in the lives of others. Funds are currently being raised to support Childhelp and the Victory Junction children’s charities

Fast Facts

According to a recent release from Moton Suspension, AST Suspension acquired Moton in European court. Since the announcement, the Moton USA headquarters has moved from Atlanta, Georgia, to Plano, Texas. Moton parts are self-contained in their original cabinetry and will continue to stay separate. AST Suspension, Plano, TX; 972-242-3700.

Mast Motorsports has introduced an Owners Rides section of its website, www.mastmotorsports.com. The new destination invites users with vehicles equipped with a Mast Motorsports component to upload pictures and details to the site, including vehicle name, specifications, the story behind the build, dyno numbers and time slips. Mast Motorsports, Nacogdoches, TX; 866-551-4916.

	The Marx Group and Marx Group Advisors added Erin Hartman (left) as marketing coordinator and Moddie Stone as business operations manager and sales coordinator

The Marx Group and Marx Group Advisors added Erin Hartman as marketing coordinator and Moddie Stone as business operations manager and sales coordinator. The company reports that the addition of new staff coincides with its continued growth in both divisions, which has resulted in an expansion of office space by more than 1,150 sq. ft. at its headquarters in San Rafael, California. Hartman will provide marketing, public relations and social media support for The Marx Group and Marx Group Advisors. Stone will manage and oversee the daily functions of both divisions and provide assistance in sales and accounting. The Marx Group, San Rafael, CA; 415-453-0844.

Shurhold Industries’ line of professional-grade automotive chemicals and handheld tools are now available through Amazon.com. “During our history, we have sold Shurhold merchandise in more than 30 countries on six continents,” said Shurhold President Barry Berhoff. “We are pleased to enter into this agreement with Amazon that will further extend the reach of our products and tools to car enthusiasts.” Shurhold Industries, Palm City, FL; 800-962-6241.

Roush Performance announced that industry veteran D. Mark Trostle will head its automotive design team, based out of the company’s design studio in Livonia, Michigan. With more than 40 years of experience in the automotive industry, Trostle will apply his expertise to Roush’s OEM studio projects, specialty vehicle group’s restoration and future model programs for the Roush Performance line of high-performance vehicles and vehicle components. Roush Performance Products, Plymouth, Township, MI; 800-59-ROUSH.

Edelbrock sold its suspension product line to QA1—an acquisition that will add more than 100 part numbers to QA1’s shock absorber, spring and tubular suspension product offerings. According to the announcement, Edelbrock added suspension products in 1994 with a limited line of components for Camaro and Mustang applications. Since then, the product line has grown to include anti-hop bars, K-member braces, Panhard rods, strut tower braces, subframe connectors, sway bars, toe links, torque and trailing arms as well as a variety of other products for popular musclecar and late-model applications. The acquisition includes all manufacturing equipment, raw materials, current and future product designs as well as any existing inventory. Edelbrock, Torrance, CA; 310-781-2222.

	Venchurs Inc. hired Pat Muldoon as vice president of product development engineering for Venchurs Vehicle Systems.

Venchurs Inc. hired Pat Muldoon as vice president of product development engineering for Venchurs Vehicle Systems. Muldoon will develop new vehicle programs, including high-profile image vehicles, limited-production specialty models and more. He was formerly involved in the senior management of product development engineering at Chrysler’s Mopar Division and had a hand in developing many of Mopar’s most iconic and outrageous vehicles, such as the V-10 drag-pack Challenger and the Mopar Ram Runner. Venchurs Inc., Adrian, MI; 517-263-8937.

The Petersen Automotive Museum has opened a new exhibit highlighting the accomplishments of racing legend and restorer Phil Hill. According to the museum, the exhibit was created in collaboration with Hill’s son Derek and will be on display through November 26, 2011. “Phil Hill: The Life of a Legend” will include photos, memorabilia and trophies from Hill’s life, as well as the vehicles that he raced and restored. Vehicles include the Ferrari 250 TR that he drove to victory at Le Mans in 1958; the ’66 Chaparral 2-E he drove to victory in his final race; the ’31 Pierce-Arrow in which he learned how to drive; the ’27 Packard that earned Best of Show at the prestigious Pebble Beach Concours d’Elegance; and several other four-wheeled machines highlighted throughout Hill’s career. Petersen Automotive Museum Foundation, Los Angeles; 323-930-CARS.

Piston Driven Manufacturing and SEMA have reached an agreement allowing Piston Driven to manufacture and sell officially licensed SEMA merchandise nationally as well as at the SEMA Show. Piston Driven’s current line of officially licensed American merchandise includes brands such as GhosTracks USA, Car Craft, Motorcyclist, Bates, B&M and Hurst. All of the merchandise is designed to embrace the passion motoring enthusiasts have for cars, drag racing, motorcycles and automotive nostalgia. “We are very excited to have been chosen to represent SEMA,” said Tim Sousamian, founder of Piston Driven Manufacturing. Piston Driven Manufacturing, Newport Beach, CA; 714-774-9444.

	Michael Sype has been assigned to lead Tenneco’s Rancho product development team.

Michael Sype has been assigned to lead Tenneco’s Rancho product development team. After serving in increasingly responsible engineering roles within Tenneco’s OE business, Sype joins the Rancho engineering team with a strong background in product development, program management and production. He also served as a senior ride-development technician for projects conducted at the General Motors Milford Proving Grounds in Milford, Michigan. Sype will be based in Monroe, Michigan. Tenneco, Monroe, MI; 734-243-8000.

McCullough Public Relations was selected as the pubic relations firm of record for DCM Manufacturing Inc., a wholly owned subsidiary of Dreison International Inc. McCullough will coordinate all media relations for DCM’s key brands, including Maradyne High Performance Fans, Maradyne Mobile Products and Maradyne Marine Products. The agency is responsible for press-release writing, feature story coordination, product placement, on-site trade show representation and organizing company media events. McCullough Public Relations, Uniontown, OH; 330-244-9980. Dreison International Inc., Cleveland, OH; 216-265-8006.

EngineQuest appointed Jill Cabral as general manager and Eric Haugland as national accounts manager. Cabral will report directly to Scott Stolberg, president and CEO of AAEQ, EQ’s parent company, while Haugland will report directly to Cabral. As general manager, Cabral will oversee sales, marketing and purchasing for EQ. She has more than 25 years of aftermarket experience and has worked at AAEQ since 2006 in purchasing and administration. Haugland has more than 25 years of experience in automotive manufacturing, remanufacturing, machine shop and metal industries. He worked for AAEQ from 1999–2009 in sales, marketing and motorsports and rejoins the company after working for several years as national sales manager for a distribution company supplying engine builders. Haugland will be responsible for EQ’s motorsports program and sales to national accounts.

Parrot Inc. announced that it is an associate member of the Genivi Alliance, a collection of companies from the in-vehicle infotainment (IVI) value chain for the development and adoption of open IVI reference platforms. According to the company, it will provide expertise in Bluetooth, Wi-Fi, telephony, multimedia and mobile Internet access to the Genivi Alliance. Parrot’s involvement will contribute to the Alliance’s efforts in reducing the development time and costs of future open IVI platforms. Parrot Inc., Southfield, MI; 248-354-5400.

	Michael Sype has been assigned to lead Tenneco’s Rancho product development team.

The world’s oldest surviving production Bentley was sold during the Gooding & Co. auction at Pebble Beach for $962,500. The vehicle is the ’21 Chassis Number 3 (matching-numbers car) with original aluminum coachwork and brass brightwork. This Chassis Number 3 was purchased 90 years ago by Bentley’s very first customer, Noel Van Raalte. According to a Bentley Motors release, the true test of the 3.0L came with wins at the 24 Hours of Le Mans endurance race in 1924 and 1927.

Rostra Precision Controls Inc. announced that Thomas P. Petrillo has moved to chairman of the board of Rostra and has named John Hanighen as his successor as CEO. According to Rostra, Hanighen brings more than 30 years of automotive aftermarket experience driving sales and marketing in the commercial markets. He joins Rostra from Genuine Parts Co., where he was vice president of commercial marketing with NAPA. Rostra Precision Controls, Laurinburg, N.C.; 800-782-3379.

Carlisle Brake and Friction has formed the Hawk Performance Products Group, consisting of the Hawk Performance, Cragar, Black Rock and Unique brands. Hawk Performance is currently the official brake pad of SCCA, NASA, Richard Petty Driving Experience, Skip Barber Racing School and Ron Fellows Performance Driving School. In conjunction with the announcement, the Hawk Performance Group also launched its new line of rotors, the Quiet Slot Rotors. Hawk Performance, Solon, CA; 440-528-4000.

	Bully Dog Technologies has hired Isaac Ronquillo as its North American sales representative.

Bully Dog Technologies has hired Isaac Ronquillo as its North American sales representative. He will have primary sales responsibility for the western and northeastern United States as well as Canada and will work alongside Desia Anderson under the direction of Vice President of Sales Scotie Selman as part of Bully Dog’s national light-duty sales team. According to Bully Dog, Ronquillo has earned a great reputation as a versatile salesperson who excels in customer relationship building and sales growth. Bully Dog Technologies, American Falls, ID; 877-285-5936.

Tire Group International (TGI) announced that it was named the fourth-largest Hispanic-owned exporter in the United States by Hispanic Business magazine. “We are very excited and honored by the ranking,” said Tire Group International CEO Tony Gonzalez. “It’s a true testament to the hard work and effort of our entire team, The Winning Team.” According to the company, it is one of the fastest-growing companies in the worldwide wholesale distribution of tires and is South Florida’s largest independent tire wholesaler.

Fisher Auto Parts acquired a 259,000-sq.-ft. warehouse and an 80,000-sq.-ft. mezzanine in Staunton, Virginia. The company plans to redevelop the space to serve as the its new warehouse complex while its corporate office will expand at its current location. The company reports that the new warehouse will be modernized with environmentally friendly improvements, such as energy-efficient lighting and material-handling equipment.

Toyo Tire U.S.A. Corp. announced that it has launched the company’s largest promotion ever, the Ultimate Ride Sweepstakes. Running through January 2, 2012, the 17-week Ultimate Ride Sweepstakes will award one winner a set of Toyo tires each week, while one person will win the Grand Prize—a custom ’11 Dodge Durango. A registration form, official rules, contest odds and prize descriptions are available at www.toyotires.com/sweepstakes. Toyo Tire, Cypress, CA; 800-442-8696 or 888-444-8696.

Showmanship, Circa 1971

Tue, 11/01/2011 - 08:56

SEMA News—November 2011

SEMA HERITAGE

By Drew Hardin
Photo Courtesy Source Interlink Media Archives

How do you get your share of attention at the SEMA Show when foot traffic is shoulder-to-shoulder thick? Some gimmicks these days have gotten pretty outrageous but—as you can see in this photo from the 1971 Show—SEMA showmanship is a decades-long tradition.

Petersen Publishing Company photographer Pat Brollier was walking the aisles at the Anaheim Convention Center during pre-Show setup and just couldn’t resist this sight. If the lovely model didn’t catch your eye, and you missed Uncle Sam ’cause he’s way up there on his stilts, Al Unser’s Indy 500-winning Parnelli Jones Colt would surely draw you into the US Wheels booth.

When Brollier took this photo in January 1971, the SEMA Show was just a few years beyond its humble beginnings under the Dodger Stadium bleachers. Yet it was growing quickly, with hundreds of vendors and thousands of buyers, jobbers, media and other attendees turning out for this edition.

In 1972, it would be held for the first time alongside the APAA show; and not long after, in 1977, the SEMA Show would grow to the point that it needed a much bigger venue: Las Vegas.

Representative Don Manzullo Cruises Into Hopperstad Customs

Tue, 11/01/2011 - 08:18

SEMA News—November 2011

Representative Don Manzullo Cruises Into Hopperstad Customs

HRIA Select Committee Member Hosts Congressional District Site Visit in Illinois

By Dan Sadowski

		Representative Don Manzullo (third from left) joined a large group of his constituents at Hopperstad Customs in Belvidere, Illinois. The business is owned by Kerry Hopperstad (fifth from left). Also attending the event were SEMA Congressional Affairs Manager Dan Sadowski (left), Motorsports Parts Manufacturers Council Select Committee member and Holley Performance Products Regional Sales Manager John Sonnefeldt (ninth from right) and the Congressman’s brother, Frank Manzullo (second from left).

		The Congressional District Site Visit at Hopperstad Customs became an impromptu car show and cruise, as several local automotive enthusiasts drove their collector cars to the event.

		Hopperstad Customs owner Kerry Hopperstad explained to Representative Don Manzullo (left) how he builds and customizes each vehicle in his shop.

Each August, members of Congress spend the month in their districts meeting select businesses and organizations to learn more about how policies crafted in Washington directly affect homegrown industries. These events can help provide solutions to issues specific to local congressional districts and businesses while helping to establish long-term working relationships between SEMA members and their elected officials. At one such event, SEMA members and enthusiasts gathered at Hopperstad Customs in Belvidere, Illinois, to tour the facility and talk about cars and the economy with their federal representative. Their special guest, Representative Don Manzullo, is a lifelong car enthusiast from Rockford in northern Illinois and now represents these local communities in the U.S. Congress.

Owned and operated by Hot Rod Industry Alliance (HRIA) Select Committee member Kerry Hopperstad, Hopperstad Customs has been serving the custom car and hot-rod community since 1968. It specializes in louvers, rear suspension setups, front axle conversions, disc brake conversions, chassis restoration, body reconstruction, interior/dashboard fabrication, electrical wiring, powerplant buildup and custom concept car building.

“Having worked on projects with his brother Frank, including his ’32 Ford, I was happy to have Representative Manzullo visit my shop,” Kerry Hopperstad said. “Our area is well known for having many automotive businesses and hobbyists, and I am pleased that Manzullo took time to visit with fellow car buffs to discuss the important issues. Hosting the event at my shop provided a great backdrop for the Congressman to talk cars and policy in a setting he was familiar with. This Congressional Site Visit event was beneficial for everyone involved.”

Representative Manzullo, a Republican, was elected to the U.S. House of Representatives in 1992. Representative Manzullo serves on the House Financial Services Committee and the Foreign Affairs Committee. From 2001–2006, he was chairman of the House Committee on Small Business and currently serves as founder and co-chairman of the House Manufacturing Caucus, a leading voice in urging the United States to develop a more comprehensive policy to support its domestic manufacturing base.

Representative Manzullo’s visit to Hopperstad Customs was a natural fit. He is a founding member of the SEMA-supported Congressional Automotive Performance and Motorsports Caucus, which recognizes contributions made by the specialty parts and motorsports industries to the U.S. economy. Representative Manzullo is a classic car enthusiast who knows firsthand the issues facing the industry. He also has a family connection: His brother, Frank, who attended the event at Hopperstad, played a role in helping enact SEMA’s model street rod/custom vehicle bill into law in Illinois in 2002 as a member of Rockford’s Unique Street Rod Club.

During his visit, Representative Manzullo discussed custom car construction and the economic outlook for the specialty-equipment industry. Hopperstad provided a comprehensive overview of the process by which he obtains classic car frames and creates one-of-a kind collector automobiles tailored to the needs of individual enthusiasts.

Illinois has a strong tradition of hot-rod and classic car enthusiasts, and
several local hobbyists attended the event as well, driving their classics to Hopperstad’s shop. Representative Manzullo spent a good part of his visit asking questions and learning more about each collector vehicle, many of which had been fabricated at Hopperstad Customs or other local shops.

After the shop tour, Representative Manzullo convened a roundtable discussion about current issues facing small businesses and the challenges for small manufacturers.

	Representative Don Manzullo, a collector car enthusiast himself, got behind the wheel of one of Kerry Hopperstad’s (left) custom builds at his shop in Belvidere, Illinois.

“Throughout my time representing the 16th District of Illinois, I have been a staunch supporter and promoter of American manufacturing,” Representative Manzullo said. “I commend Hopperstad Customs for their part in the vibrant manufacturing community in northern Illinois, and I am proud to represent them. The recently introduced Low Volume Motor Vehicle Manufacturers Act of 2011, of which I am an original co-sponsor, will alleviate some of the regulatory burdens placed on Hopperstad and other custom automobile shops by establishing a program through the National Highway Traffic Safety Administration that will address the unique safety and financial issues associated with limited-production custom vehicle manufacturers. This bill would resource several hundred jobs back to the United States if enacted.”

Local SEMA members and enthusiasts in attendance had an opportunity to ask Representative Manzullo questions about current events and plans for congressional action for the remainder of the year. Manzullo said that he remains committed to advocating on behalf of small businesses in his district and throughout the nation while promoting domestic manufacturing. The visit provided a unique opportunity for both SEMA members and industry enthusiasts to meet with their federal representative.

The Congressional District Site Visit Program is overseen by SEMA’s government affairs office in Washington, D.C. The program pairs SEMA-member companies with their member of Congress for facility tours and business roundtables in their home districts. These visits provide an opportunity for SEMA members to meet face-to-face with their Washington representatives or senators and discuss issues impacting the company and its workers. They help establish working relationships that can eventually translate into legislative successes in Washington.

If you are interested in hosting an event at your facility with your federal elected officials, please e-mail Congressional Affairs Manager Dan Sadowski at dans@sema.org or call 202/783-6007 x19.

SEMA Product and Catalog Showcase

Tue, 11/01/2011 - 07:55

Amp’d Emblems® Amp’d Emblems® are custom illuminated car emblems, which are powered by your car’s electrical system using our patented technology. These lighted car emblems are currently available for the rear and front of select late models of Acura, Honda, Lexus, Mazda, Mitsubishi, Nissan and Scion. These LED enhanced emblems are sold as an easy-to-install kit. Subtly yet impressively accenting your emblem and vehicle with class. Make your vehicle stand out among the crowd! For more information, visit us at www.ampdemblems.com.		bonspeed Wheels bonspeed Wheels are “high-performance-grade,” forged billet aluminum wheels manufactured to the highest standards in California. bonspeed was born on the streets of Southern California, and its designs are the leader in the industry. With a wide variety of styles, the exclusive Color Forged finish options and sizes from 15-in.–26-in., bonspeed can fit your vehicle. Each bonspeed wheel is custom machined to order for hot rods, musclecars, trucks and exotics. Visit us online at www.bonspeedWheels.com, or dealers call 888-999-7258.

Atech Motorsports Get all of your high-performance, race, truck, off-road, street-rod, circle track, restoration, marine and stock replacement parts needs fulfilled at Atech Motorsports. Atech is constantly adding new lines and parts to its huge in-stock inventory—all at the lowest prices and all backed by a Beat-a-Price guarantee, fast shipping, expert advice and the best customer service. Call Atech Motorsports at 800-517-1040 or go online at AtechMotorsports.com today and get the parts you need! Prices you want! Service you deserve! Atech Motorsports Monday–Friday, 8:00 a.m.–8:00 p.m. ET 800-517-1040 www.AtechMotorsports.com Fax: 1-330-630-5365		BrakeQuip LLC Fuel Line Kits Save time and money with BrakeQuip’s fuel line kits for repairing or replacing fuel lines. These kits use the latest, safest technology available; the same advanced technology used by new-vehicle manufacturers. Special nylon tubing is used that can create fuel lines for virtually any vehicle. The system is very easy to use, which saves a lot of time, and no special insertion tools are required. Save up to 70% versus OEM fuel lines. Choose from the deluxe version (BQFL4500) for the serious professional or the standard kit (BQFL4200) for doing all the basic fuel lines. 877-431-0075 www.brakequip.com

Bed Wood & Parts BedWood for trucks is the leader in show-quality, custom manufactured bedwood kits for replacement or customization. BedWood offers a tremendous variety of more than 40 domestic and exotic woods for virtually any truck made from 1917–present. With an exclusive supply of extruded aluminum BedStrips, finishing products and car care products, BedWood is your one stop shop! Order our newest catalog by calling 877-206-9663, or visit us online at www.bedwoodandparts.com.		CalTrend Automotive Products I Can’t Believe It’s Not Leather—Custom Tailored Seat covers for cars, trucks, vans and SUVs. The Better Alternative to Leather! Made in the U.S.A. exclusively by: CalTrend Automotive Products Santa Ana, CA 92704 / Tel: 800-846-8621 www.caltrend.com Better wear resistance Better abrasion resistance Better mildew resistance Better light fastness Better antimicrobial Better antibacterial Costs Less—Lasts Longer Available in 9 Automotive Colors.

C&C CarWorx C&C CarWorx introduces New PERFECT*FIT Rain Guards for 2010+ Subaru Legacys and Outbacks. Let the fresh air in, and keep the rain and snow out in high style with these new perfectly fitting window visors, which feature added accent trim to match the chrome on 2010 and newer Subaru Legacy and Outback models. For discerning owners, these rain guards, provided as a set of four, allow for an exact installation using supplied high-quality 3M tape that complements the original model design. C&C CarWorx is your source for Subaru aftermarket accessories online at www.MyCarWorx.com or call 888-CarWorx (227-9679).		EZ Shield Paint Protector EZ SHIELD EZ Shield provides temporary paint protection from bugs and road grime. The protective barrier leaves no residue, goes on clear and is easily removed. EZ Shield is an environmentally friendly product that car enthusiasts will want to have on hand for road trips or around town to prevent paint damage. EZ Shield is available in retail packaging and meets the stringent standards of European car manufacturers. Learn more by visiting www.ezshieldpaintprotector.com; dealer inquiries: 614-392-2428.

Corvette Central Corvette Central has been a leading manufacturer and distributor of Corvette parts and accessories since 1975. We offer free detailed full-color catalogs for each Corvette generation, as well as an accessory catalog. Our user-friendly website allows you to search, view and order parts any time. From C1 to ZR1, only Corvette Central has it all! New for 2011: a dedicated performance parts website! Visit us online or call today. www.corvettecentral.com www.corvetteperformance.com www.corvettecentralexhaust.com 800-345-4122		Flaming River Electro-Wizard Automatic Battery Disconnect Switch This heavy-duty 12V Automatic Battery Disconnect Switch ties into your vehicle’s ignition to control and operate the vehicle’s battery system using Passive Magnetic Solenoid Operation. When the ignition is turned to the off position, the battery is automatically disengaged and becomes non-operational. The switch has 250 Amps Continuous/2500 Amp Surge. The Sealed Waterproof Design can withstand extreme operating conditions. Kits are available with or without a 3-minute time delay. Visit www.flamingriver.com or call 800-648-8022 for more information.

Flaming River The new 2012 Flaming River catalog is now available. Our catalog includes our newest products and detailed information on our Steering Columns and Billet Accessories, Power and Manual Rack-and-Pinions, Universal Joints and Shafts, Steering Boxes, Battery Disconnect Switches and more. A variety of technical information and vehicle application information is available to help you find the correct part(s) to improve your vehicle’s steering and performance. Call 800-648-8022 or visit www.flamingriver.com for more information.		Energy Suspension Energy Suspension is excited to announce the newest additions to our line of polyurethane suspension and drivetrain components. We look forward to unveiling our extensive line of parts for the Jeep Wrangler JK and Ford Ranger, updates and additional parts for the Ford Mustang and Chrysler LX Platform, as well as new motor-mount inserts for 2010–2011 VW and Audi vehicles. Got your Attention Yet? For more information stop by SEMA Booth #22967. Contact Info: Energy Suspension 1131 Via Callejon San Clemente, CA 92673 P: 888-913-6374 www.energysuspension.com

Fluidampr Protect your engine from destructive torsional vibration. SFI 18.1 certified. Engine performance upgrades increase the naturally occurring characteristics of harmful crankshaft torsional vibration. Install a Fluidampr viscous damper to protect your engine and reduce the wear on vital engine components. Continuously self-tunes in real time to optimum crankshaft torsional vibration damping at peak level and across a broad changing frequency range. Dampers for racing, street performance, sport compacts and performance diesel. Made in the U.S.A. Call 716-592-1000 or visit www.fluidampr.com to learn more.		Fox Racing Shox FOX Truck & Offroad Catalog The all-new FOX catalog is packed with all of the latest offerings from our Truck & Offroad divisions. Easily locate everything from direct replacement shocks for trucks and SUVs to our full line of race-dominating off-road products. Full color photos accompany comprehensive product descriptions detailing all of the necessary information needed to select the right shocks for your customer’s vehicle. Pick up a copy at the Show booth #34111 or download a PDF version from www.foxracingshox.com. P: 619-258-6166 W: www.foxracingshox.com

Hellwig Products Hellwig is excited to release their new catalog for 2011, volume 71. This year, Hellwig will be celebrating 65 years of manufacturing Load and Sway control products, and to celebrate they are introducing new products. You’ll find information on their New Big Wig in the Truck Sway Bar section; new additions to their street- performance tubular and solid sway bars; new end-links in the off-road section; and much more! To order a catalog or download a digital version, you can visit www.hellwigproducts.com/catalog. For more information on Hellwig’s load and sway control products, call 800-367-5480; www.hellwigproducts.com		Fox Racing Shox FOX 2.0 Performance Series Shocks The all-new FOX 2.0 Performance Series Shocks delivers race-dominating performance in a hassle-free bolt-on package. Their heat-reducing design includes a metal-impacted aluminum shock body that dissipates heat faster than conventional steel. Inside, the Internal Floating Piston (IFP) separates shock oil from a high-pressure nitrogen gas chamber that provides a predicable ride quality capable of handling the roughest road conditions. Combine these new technologies with a starting MSRP price of $127.50 for a winning sales combination. P: 619-258-6166 W: www.foxracingshox.com

Hydroelectric Power LLC HH2 Safe Hydrogen From Water HH2 Water Fuel Cell Universal Carb E.O. D-643 HH2 Improves MPG HH2 Cleans Toxic Exhaust Emissions HH2 Boost Engine Power and Torque HH2 Uses Pennies of Water in 400–800 Miles HH2 Qualifies for IRS Tax Credits HH2 Is Safe and Non-Explosive Like HHO HH2 Does Not Affect On-Board Sensors HH2 Keeps Engine and Oil Clean HH2 Does Not Void Vehicle Warranty HH2 Easy Dealer Install and Profitable Booth #20429 Racing & Performance Hydrolectric Power LLC 818-349-9002/818-888-2600 E-mail: sales@hh2.us www.hydrolectricpower.com		Howards Cams Howards Cams, a pioneer in the automotive racing aftermarket since 1952 is proud to introduce its new 2011 full product line catalog. From the latest in computer-designed and CNC ground camshafts and race-winning valvetrain components to Extreme Duty rotating assembly components, such as 4340 high nickel cranks, Ultimate Duty 4340 connecting rods and 2618 forged aluminum pistons. Howards Cams has what it takes to bring out the beast in your high-performance or all-out competition engine. www.howardscams.com

McGard LLC New chrome lug bolts from McGard. OEM design and safety PLUS beauty, style, precision and durability! The two-piece design provides optimum safety and performance. Precision manufacturing meets or exceeds OEM requirements. The beautiful bright or black chrome finish enhances the look of any wheel. The triple-nickel chrome plating is guaranteed for life to not chip, peel or rust. For more information, contact McGard at 800-669-6887 or www.shop.mcgard.com.		McGard LLC McGard has been protecting the world’s finest wheels and tires from theft since 1964. Our wheel locks provide the highest level of protection against costly wheel and tire theft. Our lug nuts are built to last a lifetime. They are guaranteed not to rust, chip or peel. Our consistent high-quality ensures the greatest value for our customer and is evident in every McGard product on the market today. Visit us at http://shop.mcgard.com or call 800-669-6887. www.shop.mcgard.com

Mid America Motorworks Pursue your passion here. Our FREE, full-color catalog covers every year Corvette: 1953–2012 (C1–C6). The catalog includes restoration, maintenance, interiors and performance parts, plus car care products, the newest Corvette clothing and fun lifestyle accessories. Everything you need to make your Corvette and you unique! FREE. Call 866-521-9929 or shop www.corvette.mamotorworks.com. Mention Code: SEMA11		My Classic Car New DVD sets from MadStache Inc. Check out our latest selection of DVDs. Get all 26 episodes of the 2011 season of “My Classic Car” in one DVD set. Come along with host Dennis Gage as he visits great car shows and amazing collections throughout North America and Europe. Plus, Jay Leno’s “Ultimate Collection Vol. 2” DVD set is now available! Dennis takes you inside Jay’s garage where he and Jay play with some of the most unique and interesting machines you’ll ever see. It’s a backstage pass to see the ultimate car guy’s ultimate collection! Order your DVD set online at www.myclassiccar.com.

Metra Electronics 2003–2007 Nissan Murano Kit As the Installer’s Choice for more than 65 years, Metra listens to our end user. Keeping with this philosophy, Metra is announcing their integrated kits (DIN and DDIN) for the 2003–2007 Nissan Murano. Part #99-7612A has a brushed aluminum finish to match factory radios. Part #99-7612B is our popular black matte, soft-touch finish for a clean aftermarket appearance. These kits have 25 rubber buttons for control of factory climate controls and the Driver Information Center. No other integrated kits like these are available! Metra Electronics The Installer’s Choice 800/221-0932 www.metraonline.com		Oracle Lighting The 2011 ORACLE Lighting Catalog features many amazing automotive aftermarket lighting products and accessories. Items areavailable for a wide range of vehicles and generations, from old-school musclecars to late-model trucks, this catalog has it all. Most ORACLE products consist of solid-state LED lighting technology that is brighter and lasts longer than traditional lighting while using less power. To request a catalog, call ORACLE Lighting toll-free at 800-407-5776 or visit www.OracleLights.com.

Phoenix Graphix 1987–1990 Firebird Formula Stripe Kits Phoenix Graphix Inc., the industry leader in restoration decal and stripekits for musclecars, now offers the correct striping for all 1987–1990 two-tone painted Pontiac Firebird Formulas. Manufactured on High-Performance Automotive Grade vinyl, these graphics are identical to OEM in color, dimension and quality. Designed to be applied over the paint line, they are pre-cutfor a perfect fit and easy application. To order contact Phoenix Graphix at 800-941-4550 or visit www.phoenixgraphix.com.		Pro-Werks Pro-Werks Premium Silver Control Cables Pro-Werks Premium Silver Control Cables are the perfect selection for positive load transfer with minimal lost motion. Their unique armored core construction and super-slippery poly liner provide flexible, smooth and easy movement, making them ideal for all extreme use environments. To simplify installation, these cables are conveniently sized in 6-in. intervals and are available in both “clip-style” and “threaded bulkhead” mounting options. A large selection of quality mounting hardware is available. The Pro-Werks Premium Cables are proudly made in the U.S.A. For more information and locating a dealer near you, contact Pro-Werks: 231-873-9252; www.pro-werks.com.

Pro-Werks Whether you are building a race car, street rod, custom plane, or off-road vehicle, the latest Pro-Werks catalog has you covered. For more than 15 years, Pro-Werks has delivered the highest quality components that make fabrication easier. Pro-Werks produces intelligently designed products with advantages of installation and performance. Starting with only premium-quality raw materials, we manufacture and finish our products with advanced processing procedures. Pro-Werks products exceed industry standards. Order a catalog today; call 231-873-9252. You may also visit www.prowerks.com for a PDF copy of the complete catalog.		ProRYDE Suspension SuperBLOK by ProRYDE The 3-in-1 design allows rear lift options of 1.0 in., 1.5 in. or 2.0 in. ProRYDE SuperBLOK 3-in-1 rear leaf spring blocks are available now and will safely lift the rear of your truck 1.0 in., 1.5 in. or 2.0 in.—your choice! With an OEM-inspired look and finish, SuperBLOK kits are made from cast iron and feature integrated center pins. Like all ProRYDE products, SuperBLOK kits allow a variety of ride height choices, and come with our Lifetime Warranty. www.ProRYDE.com SEMA Booth #30153 888-813-RYDE (7933)

Rigid Industries Rigid Industries has created snap-on light covers for another first in the LED lighting industry. Available for the E-Series, M-Series and Dually/D2 line of products. Made for polycarbonate plastic in 10-in. increments, these covers are tough and snap easily into place to protect your lighting investment. Needed for DOT approval in some states and for protection in the rest, the black or white covers fit the bill. Also available in amber (for dust, fog and rain), clear, blue and red for different colored tinting applications. www.rigidindustries.com		Rigid Industries Known for their “E-Series” and “Dually” lines of domestic LED lighting products, Rigid Industries once again changes the game with their latest offering—the “SR Series” Single Row Lightbar. Measuring only 1.5-in. tall, the SR is set to change the face of Offroad LED light systems. By using thermally managed 3w technology and an updated version of its Patented Hybrid optic, Rigid continues to offer the brightest, furthest-projecting LED lightbars. Available in 6 in., 10 in., 20 in., 30 in., 40 in. and 50 in. Prices starting at $279.99. Visit www.rigidindustries.com for more information.

Snow Bear Ltd. SnowBear is the exclusive vendor of the StrongBox trailer, the next generation in trailers. What would be better than an 8-ft. trailer that tows as a traditional trailer, folds into a secure towable box and stores easily in a garage? The versatility of this innovative trailer provides value to your customer’s recreational and outdoor working lifestyle. SnowBear is a leading and trusted manufacturer of trailers, personal snowplow, ATV snowplows and related accessories in North America for more than 20 years. For more information visit Booth #35179, contact SnowBear at 800-337-2327 x277, sales@snowbear.com or visit our website at www.snowbear.com .		Steele Rubber Products Steele Rubber Products is proud to offer their new exclusive 2012 Specialty Catalog, designed to meet the weatherstripping and sealing needs of the automotive, marine, truck and RV industries with the flexibility for use in a variety of applications. The catalog includes weatherstripping and seals in more than 300 different extrusions, available by the foot or in bulk lengths of 50, 100 and 250 ft. They also include grommets, stem bumpers and body plugs, listed according to size, and their exciting line of Peel-N-Stick extrusions, with cut-to-size ease. And for your convenience, a full line of adhesives and installation tools, also. Contact Info: Steele Rubber Products Toll Free: 888-878-2237 Phone: 704-483-9343 www.steelerubber.com

Steamamericas-SJE Corp. The Optima Steamer is SJE Corporation’s best-selling product line. It generates a powerful yet safe steam to wash and clean various surfaces effectively. It requires very little water and does not cause any waste-water run-off. Moreover, it eliminates need for chemicals as steam’s pressure and temperature can remove dirt, mud, grease, tree sap, bird droppings, bug spots and more very effectively! That’s right! The Optima Steamer is GREEN. Visit www.steamericas.com for more information.		Steele Rubber Products Steele Rubber Products offers a complete line of rubber parts and weatherstripping to fit nearly all American makes and models of antiques, classics, customs and street rods. They offer made-to-fit items, listed by year, make and model and their exciting line of Peel-N-Stick extrusions, in convenient pre-cut lengths. And don’t forget grommets, stem bumpers and body plugs—all listed by size and a full line of adhesives and installation tools, also. With more than 54 years of experience, you can trust Steele Rubber Products for your car or truck. Call 888-878-2237 or visit www.steelerubber.com and request your FREE catalog today.

Swisstrax Inc. Swisstrax tile offers a practical, modern alternative to concrete and epoxy. Non-slip, easy to clean and resistant to most chemicals and automotive liquids, they do not chip, crack nor require stripping chemicals/patching and have a compressive strength up to 5,120 psi. Swisstrax stands behind its product with a 12-year warranty. The snap-together design makes a quick-and-easy DIY installation. The tiles come in up to 14 colors, allowing creativity with personalized designs.		TrickFlow Specialties Trick Flow Specialties was born out of the need for premium-quality, high-performance engine products capable of delivering maximum power at affordable prices. Stock the best-designed, best-performing engine components available and increase your profits—you owe it to your business to see the difference Trick Flow’s advanced engineering, R&D and manufacturing makes. Call Trick Flow Specialties at 888-841-6556 or go online at TrickFlow.com today and see what Ultimate Bolt-On Performance is all about. TrickFlow Specialties Monday–Friday 9:00 a.m.–5:00 p.m. ET www.TrickFlow.com Phone: 330-630-1555 or toll free 1-888-841-6556

Truck Covers USA Truck Covers USA is proud to introduce the American Work Cover Jr. An industry first, this toolbox is able to replace the American Roll Cover canister lid to provide the convenience of a toolbox without any loss of bed space. Product features include: heavy-duty metal construction, OEM-grade locking mechanisms and a gas shock opening. Perfect for new and existing customers. “Our baby,” The American Work Cover Jr.—another new and innovative product from Truck Covers USA. P: 858-622-9135 www.truckcoversusa.com		YearOne YearOne’s Wheel Wholesale Program is centered on an exciting new product line and offers great opportunities for resellers to capitalize on the latest trends in the industry. YearOne wheelscombine classic themes (more always coming) with modern sizing and materials, and the pricing structure provides plenty of margin for resellers with very affordable retail prices for enthusiasts. The Wheel Wholesale Program—great products, great pricing and one great business opportunity. Only from YearOne! www.yearone.com

Show Stars

Tue, 11/01/2011 - 07:26

Celebrity and VIP Appearances at the 2011 SEMA Show

The following is just a sample of personalities slated to appear at the 2011 SEMA Show. (Listings as of September 2, 2011.)

Click here to view the current listing of all celebrities slated to appear at the 2011 SEMA Show at SEMAShow.com

Tuesday, November 1

Rich Evans, Award-winning painter/fabricator, TV personality, appearances on “Car Warriors” ; Tuesday, November 1, 9:00 a.m.–9:30 a.m., Solution Finish, Booth #12481

David Ragan, NASCAR driver of the No. 6 UPS Ford Fusion; Tuesday, November 1, 9:00 a.m.–10:00 a.m., UPS, Booth #11827

Chip Foose, Celebrity automotive designer, star of “Overhaulin’”; Tuesday, November 1, 9:00 a.m.–10:30 a.m., BASF Automotive Refinish, Booth #21458

Comedian and actor Sinbad returns to popular acclaim at the SEMA Awards Banquet, Thursday, November 3, at the Las Vegas Hilton Center. Tickets are required and are available for $50 each when registering online for SEMA Show badges.

Stacey David, TV host and producer of “Stacey David’s GearZ”; Tuesday, November 1, 9:00 a.m.–11:00 a.m., Rocket City Rods, Booth #23589

Mr. Cartoon, Celebrity tattoo artist, apparel designer, legendary car collector; Tuesday, November 1, 9:00 a.m.–4:00 p.m., Sanctioned Automotive Group LLC, Booth #21662

Von Hot Rod, Pinstriper and “Master of the Fine Line,” Tuesday, November 1, 9:00 a.m.–4:30 p.m., Hedman Performance Group, Booth #22443

Bryan Fuller’s CB8 36 RODAN, as seen on “Café Racer TV”; Tuesday, November 1, 9:00 a.m.–5:00 p.m., Lincoln Electric, Booth #24113

DJ Copp, 15-year “Over the Wall” veteran, ESPN NASCAR analyst; Tuesday, November 1, 9:00 a.m.–5:00 p.m., Ingersoll Rand, Booth #10120

MagnaFlow 2011 Camaro SS Mario Andretti Edition, Camaro auctioned at Barrett-Jackson 2012, benefitting the Wounded Warrior Project; Tuesday, November 1, 9:00 a.m.–5:00 p.m., MagnaFlow Exhaust Products, Booth #23543

Michael Essa and the GSR Autosport/Nitto Tires Formula Drift BMW Z4, professional Formula Drift and stunt driver; Tuesday, November 1, 9:00 a.m.–5:00 p.m., CSF-Racing & High Performance Division, Booth #21548

Rick Primeau, Airbrush artist; Tuesday, November 1, 9:00 a.m.–5:00 p.m., Croft Gate USA/Allied Products, Booth #13075

Samantha Olmsted, 2010 Miss Car Craft Summer Nationals, 2010 Miss Hooters MN, Miss Planet Beach 2010, Miss 4-Wheel Jamboree 2010; Tuesday, November 1, 9:00 a.m.–5:00 p.m., Total Automotive Inc., Booth #11021

Vic Edelbrock, Chairman of Edelbrock LLC and Edelbrock Foundry Corp.; Tuesday, November 1, 9:00 a.m.–5:00 p.m., Edelbrock, LLC, Booth #22643, 22536

Pinstriper Von Hot Rod demonstrates his artistry Tuesday, November 1 from 9:00 a.m.–4:30 p.m. in Hedman Performance Group’s Booth #22443; Thursday, November 3, 9:00 a.m.–4:00 p.m., Mr. Gasket/Prestolite Performance, Booth #22527; and Friday, November 4, 9:00 a.m.–4:00 p.m., Speed Dawg Shift Knobs, Booth #20564.

Yeti Concept Truck, YouTube sensation–Shown live for the first time at the SEMA Show; Tuesday, November 1, 9:00 a.m.–5:00 p.m., PlasmaCAM, Booth #10154

Charley Hutton, Award-winning custom painter, TV personality, owner of Charley Hutton Color Studio; Tuesday, November 1, 10:00 a.m.–11:00 a.m., PPG Automotive Refinish, Booth #24501

Nub, Master custom painter, “American Chopper” series; Tuesday, November 1, 10:00 a.m.–11:00 a.m., FBS Distribution Co. Inc., Booth #10671

Wednesday, November 2

Amanda Landry, Miss MagnaFlow; Wednesday, November 2, 9:00 a.m.–10:00 a.m., MagnaFlow Exhaust Products, Booth #23543

Yeti Concept Truck, YouTube sensation, Shown live for the first time at the SEMA Show; Wednesday, November 2, 9:00 a.m.–5:00 p.m., PlasmaCAM,
Booth #10154

Dan Woods, Host of “Chop Cut Rebuild” TV show; Wednesday, November 2, 10:00 a.m.–11:00 a.m., Classic Industries, Booth #24175

Misha Munoz-Divine One Customs, ’56 Chevy Bel Air featured on “Car Crazy” at SEMA 2010; Wednesday, November 2, 10:00 a.m.–11:00 a.m., Kicker, Booth #11639

Shannon Campbell, King of the Hammers; Wednesday, November 2, 10:00 a.m.–11:30 a.m., Rancho/Dynomax, Booth #25130

Vinnie DiMartino, “American Chopper: Senior vs. Junior;” Wednesday, November 2, 10:00 a.m.–12:00 p.m., Strong Hold Products, Booth #10332

Brad Keselowski, NASCAR driver for Sprint and Nationwide Series; Wednesday, November 2, 10:00 a.m.–12:00 p.m., StanPro, Booth #24623

Corky Coker, Coker Tire owner, collector, entrepreneur, SEMA Hall of Fame member, former SEMA Chairman; Wednesday, November 2, 10:00 a.m.–12:00 p.m., Craftsman, Booth #23025

Joe Sylvester, Driver of the Bad Habit Monster Truck, world distance jump record holder of 208 ft.; Wednesday, November 2, 10:00 a.m.–12:00 p.m., Lincoln Electric, Booth #24113

Jessi Combs, Former co-host of “Xtreme 4x4”, appearances on “Mythbusters”, metal fabricator and welder; Wednesday, November 2, 10:00 a.m.–1:00 p.m., Warn Industries Inc., Booth #34015

Celebrity automotive designer Chip Foose lends his “Overhaulin’” star power to the BASF Automotive Refinish, 3M, WD-40, MagnaFlow and Lincoln Electric booths throughout the Show. (See listings.)

Jesse James, Star of “Monster Garage”, “West Coast Choppers” and “American Outlaw;” Wednesday, November 2, 12:00 p.m.–1:00 p.m., El Jefe Entertainment by Circle King Networks Inc., Booth #20503

Dennis Gage, Host of “My Classic Car”; Wednesday, November 2, 3:30 p.m.–4:30 p.m., UCoat It, Booth #21532

Thursday, November 3

Courtney Hansen, Host of Spike TV “PowerBlock,” former “Overhaulin’” host; Thursday, November 3, 10:00 a.m.–11:00 a.m., MagnaFlow Exhaust Products, Booth #23543

Eddie Paul, Automotive customizer for the film industry, Customs by Eddie Paul; Thursday, November 3, 10:00 a.m.–12:00 p.m., Hypertherm, Booth #10377

Kevin Tetz, Popular TV host; Thursday, November 3, 10:00 a.m.–12:00 p.m., Firestone Industrial Products, Booth #23013

Ryan Shand, Popular TV host; Thursday, November 3, 10:00 a.m.–12:00 p.m., Firestone Industrial Products, Booth #23013

Kid KJ, World’s youngest Monster Truck driver; Thursday, November 3, 11:00 a.m.–12:00 p.m., UncleTod Motorsports Inc., Booth #36125

George Barris, Creator of the Batmobile, Back to the Future car, and many more.; Thursday, November 3, 12:30 p.m.–1:30 p.m., Vertical Doors Inc., Booth #12519

Mrs. Katharina Kuhlmann, Europe’s Tuning Icon–Miss Tuning, TV host; Thursday, November 3, 1:00 p.m.–3:00 p.m., Fashion Paint/KK Colors, Booth #21202

Patrick Lindsey, World Challenge GT#12 driver, 2006 NASA National Champion; Thursday, November 3, 1:00 p.m.–3:00 p.m., Hawk Performance, Booth #23255

Rob Naughton, PRO-2 Lucas Oil Off-Road Racing; Thursday, November 3, 1:00 p.m.–3:00 p.m., ReadyLIFT Suspension Inc., Booth #30071

Mad Mike, Mobile-electronics expert, featured on MTV’s “Pimp My Ride” and SPEED “Car Warriors”; Thursday, November 3, 1:00 p.m.–4:00 p.m., ORACLE Lighting Technologies, Booth #11443

Sinbad, Comedian and actor; Thursday, November 3, 7:30 p.m., SEMA Awards Banquet, Las Vegas Hilton Center; tickets required and available ($50 each) through your SEMA Show badge registration record. Tickets may also be available on-site at the SEMA Show (SEMA Association Center, LVCC Grand Lobby)

Friday, November 4

Vic Edelbrock, Chairman of Edelbrock, LLC and Edelbrock Foundry Corp.; Friday, November 4, 9:00 a.m.–4:00 p.m., Edelbrock, LLC, Booth #22643, 22536

Von Hot Rod, Pinstriper and “Master of the Fine Line”; Friday, November 4, 9:00 a.m.–4:00 p.m., Speed Dawg Shift Knobs, Booth #20564

Chip Foose, automotive designer, star of “Overhaulin’”; Friday, November 4, 10:00 a.m.–12:00 p.m., Lincoln Electric, Booth #24113

Hot-Rod Builders Race for the Children

Tue, 11/01/2011 - 05:37

Hopperstad Customs

Fatman Fabrications

Santini Paint & Body

No Joke Upholstery

SEMA News—November 2011

Finely Crafted Builder’s Cars to Be Auctioned for Charity

By Chad Simon

The custom-designed pinewood cars featured in the Builder’s Challenge, which is part of the annual Pinewood Drag Races sponsored by the Hot Rod Industry Alliance (HRIA), will be autographed by the builders and displayed at the 2011 SEMA Show’s HRIA booth. The drags were held in conjunction with SEMA’s Leadership Days, July 29, at the Renaissance Hotel in Long Beach, California.

After the SEMA Show, 13 custom pinewood cars will be up for auction via eBay, and the proceeds will go to the children’s charities Childhelp and Victory Junction Camp.

Participating builders included industry luminaries Art Morrison, Fatman Fabrications, Fesler Concepts, Hollywood Hot Rods, Hopperstad Customs, Johnny’s Auto Trim, Kaucher Kustoms, No Joke Upholstery, Rich Evans Designs, Santini Paint & Body, Spanky’s Hot Rods, Spitzer Concepts and Street Vizions.

The HRIA Builder’s Challenge cars were crafted by an incredible class of hot-rod builders, but in the end Derek White of Street Vizions successfully defended his title, winning the series of races for the second consecutive year. Rich Evans Designs was the runner up.

“All the guys at the shop had a great time building the pinewood derby car for the Builder’s Challenge,” White said.

“When John Menzler from COMP Cams and Eric Saltrick from Steele Rubber Products asked us to compete two years ago, we never thought we would win, but to win two years in a row really surprised us. It’s for a great cause, and we hope to keep doing it. All of the other competitors are great…I guess we’ll have to watch out for Rich Evans next year, since he has been the closest to us so far.”

Each pinewood derby builder was given four months to complete the car, with no design limitations or rules imposed except that the car had to fit the track’s dimensions and no propulsion systems were allowed.

Saltrick, an HRIA member, has been involved in the Pinewood Drag Races since its inception in 2008 and coordinated the hot-rod builder event. The race came to fruition at the 2009 SEMA Show, when Saltrick, fellow HRIA member Menzler and HRIA Chairman Rick Love of Vintage Air decided to walk the Show floor and ask every well-known hot-rod builder to participate.

“They all jumped at the opportunity,” Saltrick said. “We wanted to get the hot-rod community involved, and we have many hot-rod builders lined up to do it again next year. We’ve also got young builders involved to help give them some exposure.”

The 2011 HRIA Builder’s Challenge was a huge hit, according to Love.

“The creativity and craftsmanship on these cars is truly amazing, and the racing this year was closer than ever,” he said. “Plan to come by and see them up close at the SEMA Show. HRIA will again work with eBay to auction these one-of-a-kind creations to benefit the children of Victory Junction Camp and Childhelp. Both of these charities do a tremendous job, and this program is another example of HRIA’s membership really stepping up to support our youth and these worthwhile organizations.” The eBay auction will take place November 1–10. Simply search “HRIA Pinewood” on eBay for your chance to own a custom hot rod from a legendary builder.

	Rich Evans Designs

Fesler Concepts

Spitzer Concepts

Kaucher Kustoms

Art Morrison

Johnny’s Auto Trim

Hollywood Hot Rods

Spanky’s Hot Rods

Street Vizions