Amp’d Emblems®

Amp’d Emblems® are custom illuminated car emblems, which are powered by your car’s electrical system using our patented technology. These lighted car emblems are currently available for the rear and front of select late models of Acura, Honda, Lexus, Mazda, Mitsubishi, Nissan and Scion. These LED enhanced emblems are sold as an easy-to-install kit. Subtly yet impressively accenting your emblem and vehicle with class. Make your vehicle stand out among the crowd! For more information, visit us at

bonspeed Wheels

bonspeed Wheels are “high-performance-grade,” forged billet aluminum wheels manufactured to the highest standards in California. bonspeed was born on the streets of Southern California, and its designs are the leader in the industry. With a wide variety of styles, the exclusive Color Forged finish options and sizes from 15-in.–26-in., bonspeed can fit your vehicle. Each bonspeed wheel is custom machined to order for hot rods, musclecars, trucks and exotics. Visit us online at, or dealers call 888-999-7258.


Atech Motorsports

Get all of your high-performance, race, truck, off-road, street-rod, circle track, restoration, marine and stock replacement parts needs fulfilled at Atech Motorsports. Atech is constantly adding new lines and parts to its huge in-stock inventory—all at the lowest prices and all backed by a Beat-a-Price guarantee, fast shipping, expert advice and the best customer service. Call Atech Motorsports at 800-517-1040 or go online at today and get the parts you need! Prices you want! Service you deserve!

Atech Motorsports
Monday–Friday, 8:00 a.m.–8:00 p.m. ET
Fax: 1-330-630-5365

BrakeQuip LLC
Fuel Line Kits

Save time and money with BrakeQuip’s fuel line kits for repairing or replacing fuel lines. These kits use the latest, safest technology available; the same advanced technology used by new-vehicle manufacturers. Special nylon tubing is used that can create fuel lines for virtually any vehicle. The system is very easy to use, which saves a lot of time, and no special insertion tools are required. Save up to 70% versus OEM fuel lines.

Choose from the deluxe version (BQFL4500) for the serious professional or the standard kit (BQFL4200) for doing all the basic fuel lines.



Bed Wood & Parts

BedWood for trucks is the leader in show-quality, custom manufactured bedwood kits for replacement or customization. BedWood offers a tremendous variety of more than 40 domestic and exotic woods for virtually any truck made from 1917–present. With an exclusive supply of extruded aluminum BedStrips, finishing products and car care products, BedWood is your one stop shop!

Order our newest catalog by calling 877-206-9663, or visit us online at


CalTrend Automotive Products

I Can’t Believe It’s Not Leather—Custom Tailored Seat covers for cars, trucks, vans and SUVs. The Better Alternative to Leather!

Made in the U.S.A. exclusively by: CalTrend Automotive Products
Santa Ana, CA 92704 / Tel: 800-846-8621

  • Better wear resistance
  • Better abrasion resistance
  • Better mildew resistance
  • Better light fastness
  • Better antimicrobial
  • Better antibacterial
  • Costs Less—Lasts Longer
  • Available in 9 Automotive Colors.

C&C CarWorx

C&C CarWorx introduces New PERFECT*FIT Rain Guards for 2010+ Subaru Legacys and Outbacks.

Let the fresh air in, and keep the rain and snow out in high style with these new perfectly fitting window visors, which feature added accent trim to match the chrome on 2010 and newer Subaru Legacy and Outback models. For discerning owners, these rain guards, provided as a set of four, allow for an exact installation using supplied high-quality 3M tape that complements the original model design. C&C CarWorx is your source for Subaru aftermarket accessories online at or call 888-CarWorx (227-9679).


EZ Shield Paint Protector

EZ Shield provides temporary paint protection from bugs and road grime. The protective barrier leaves no residue, goes on clear and is easily removed. EZ Shield is an environmentally friendly product that car enthusiasts will want to have on hand for road trips or around town to prevent paint damage. EZ Shield is available in retail packaging and meets the stringent standards of European car manufacturers. Learn more by visiting; dealer inquiries: 614-392-2428.


Corvette Central

Corvette Central has been a leading manufacturer and distributor of Corvette parts and accessories since 1975. We offer free detailed full-color catalogs for each Corvette generation, as well as an accessory catalog. Our user-friendly website allows you to search, view and order parts any time. From C1 to ZR1, only Corvette Central has it all! New for 2011: a dedicated performance parts website! Visit us online or call today.


Flaming River
Electro-Wizard Automatic Battery Disconnect Switch

This heavy-duty 12V Automatic Battery Disconnect Switch ties into your vehicle’s ignition to control and operate the vehicle’s battery system using Passive Magnetic Solenoid Operation. When the ignition is turned to the off position, the battery is automatically disengaged and becomes non-operational. The switch has 250 Amps Continuous/2500 Amp Surge. The Sealed Waterproof Design can withstand extreme operating conditions. Kits are available with or without a 3-minute time delay. Visit or call 800-648-8022 for more information.


Flaming River

The new 2012 Flaming River catalog is now available. Our catalog includes our newest products and detailed information on our Steering Columns and Billet Accessories, Power and Manual Rack-and-Pinions, Universal Joints and Shafts, Steering Boxes, Battery Disconnect Switches and more. A variety of technical information and vehicle application information is available to help you find the correct part(s) to improve your vehicle’s steering and performance. Call 800-648-8022 or visit for more information.

Energy Suspension

Energy Suspension is excited to announce the newest additions to our line of polyurethane suspension and drivetrain components. We look forward to unveiling our extensive line of parts for the Jeep Wrangler JK and Ford Ranger, updates and additional parts for the Ford Mustang and Chrysler LX Platform, as well as new motor-mount inserts for 2010–2011 VW and Audi vehicles.

Got your Attention Yet? For more information stop by SEMA Booth #22967.
Contact Info: Energy Suspension
1131 Via Callejon
San Clemente, CA 92673
P: 888-913-6374


Protect your engine from destructive torsional vibration. SFI 18.1 certified. Engine performance upgrades increase the naturally occurring characteristics of harmful crankshaft torsional vibration. Install a Fluidampr viscous damper to protect your engine and reduce the wear on vital engine components. Continuously self-tunes in real time to optimum crankshaft torsional vibration damping at peak level and across a broad changing frequency range. Dampers for racing, street performance, sport compacts and performance diesel. Made in the U.S.A. Call 716-592-1000 or visit to learn more.


Fox Racing Shox
FOX Truck & Offroad Catalog

The all-new FOX catalog is packed with all of the latest offerings from our Truck & Offroad divisions. Easily locate everything from direct replacement shocks for trucks and SUVs to our full line of race-dominating off-road products. Full color photos accompany comprehensive product descriptions detailing all of the necessary information needed to select the right shocks for your customer’s vehicle. Pick up a copy at the Show booth #34111 or download a PDF version from

P: 619-258-6166


Hellwig Products

Hellwig is excited to release their new catalog for 2011, volume 71. This year, Hellwig will be celebrating 65 years of manufacturing Load and Sway control products, and to celebrate they are introducing new products. You’ll find information on their New Big Wig in the Truck Sway Bar section; new additions to their street-
performance tubular and solid sway bars; new end-links in the off-road section; and much more! To order a catalog or download a digital version, you can visit

For more information on Hellwig’s load and sway control products, call 800-367-5480;


Fox Racing Shox
FOX 2.0 Performance Series Shocks

The all-new FOX 2.0 Performance Series Shocks delivers race-dominating performance in a hassle-free bolt-on package. Their heat-reducing design includes a metal-impacted aluminum shock body that dissipates heat faster than conventional steel. Inside, the Internal Floating Piston (IFP) separates shock oil from a high-pressure nitrogen gas chamber that provides a predicable ride quality capable of handling the roughest road conditions. Combine these new technologies with a starting MSRP price of $127.50 for a winning sales combination.

P: 619-258-6166

Hydroelectric Power LLC
  • HH2 Safe Hydrogen From Water
  • HH2 Water Fuel Cell
  • Universal Carb E.O. D-643
  • HH2 Improves MPG
  • HH2 Cleans Toxic Exhaust Emissions
  • HH2 Boost Engine Power and Torque
  • HH2 Uses Pennies of Water in 400–800 Miles
  • HH2 Qualifies for IRS Tax Credits
  • HH2 Is Safe and Non-Explosive Like HHO
  • HH2 Does Not Affect On-Board Sensors
  • HH2 Keeps Engine and Oil Clean
  • HH2 Does Not Void Vehicle Warranty
  • HH2 Easy Dealer Install and Profitable
  • Booth #20429 Racing & Performance

Hydrolectric Power LLC

Howards Cams

Howards Cams, a pioneer in the automotive racing aftermarket since 1952 is proud to introduce its new 2011 full product line catalog.

From the latest in computer-designed and CNC ground camshafts and race-winning valvetrain components to Extreme Duty rotating assembly components, such as 4340 high nickel cranks, Ultimate Duty 4340 connecting rods and 2618 forged aluminum pistons. Howards Cams has what it takes to bring out the beast in your high-performance or all-out competition engine.


McGard LLC

New chrome lug bolts from McGard. OEM design and safety PLUS beauty, style, precision and durability! The two-piece design provides optimum safety and performance. Precision manufacturing meets or exceeds OEM requirements. The beautiful bright or black chrome finish enhances the look of any wheel. The triple-nickel chrome plating is guaranteed for life to not chip, peel or rust. For more information, contact McGard at 800-669-6887 or


McGard LLC

McGard has been protecting the world’s finest wheels and tires from theft since 1964. Our wheel locks provide the highest level of protection against costly wheel and tire theft. Our lug nuts are built to last a lifetime. They are guaranteed not to rust, chip or peel. Our consistent high-quality ensures the greatest value for our customer and is evident in every McGard product on the market today. Visit us at or call 800-669-6887.

Mid America Motorworks

Pursue your passion here. Our FREE, full-color catalog covers every year Corvette: 1953–2012 (C1–C6). The catalog includes restoration, maintenance, interiors and performance parts, plus car care products, the newest Corvette clothing and fun lifestyle accessories. Everything you need to make your Corvette and you unique! FREE. Call 866-521-9929 or shop Mention Code: SEMA11


My Classic Car
New DVD sets from MadStache Inc.

Check out our latest selection of DVDs. Get all 26 episodes of the 2011 season of “My Classic Car” in one DVD set. Come along with host Dennis Gage as he visits great car shows and amazing collections throughout North America and Europe.

Plus, Jay Leno’s “Ultimate Collection Vol. 2” DVD set is now available! Dennis takes you inside Jay’s garage where he and Jay play with some of the most unique and interesting machines you’ll ever see. It’s a backstage pass to see the ultimate car guy’s ultimate collection!

Order your DVD set online at


Metra Electronics
2003–2007 Nissan Murano Kit

As the Installer’s Choice for more than 65 years, Metra listens to our end user. Keeping with this philosophy, Metra is announcing their integrated kits (DIN and DDIN) for the 2003–2007 Nissan Murano. Part #99-7612A has a brushed aluminum finish to match factory radios. Part #99-7612B is our popular black matte, soft-touch finish for a clean aftermarket appearance. These kits have 25 rubber buttons for control of factory climate controls and the Driver Information Center. No other integrated kits like these are available!

Metra Electronics
The Installer’s Choice


Oracle Lighting

The 2011 ORACLE Lighting Catalog features many amazing automotive aftermarket lighting products and
accessories. Items areavailable for a wide range of vehicles and generations, from old-school musclecars to late-model trucks, this catalog has it all. Most ORACLE products consist of solid-state LED lighting technology that is brighter and lasts longer than traditional lighting while using less power.

To request a catalog, call ORACLE Lighting toll-free at 800-407-5776 or visit


Phoenix Graphix
1987–1990 Firebird Formula Stripe Kits

Phoenix Graphix Inc., the industry leader in restoration decal and stripekits for musclecars, now offers the
correct striping for all 1987–1990 two-tone painted Pontiac Firebird Formulas. Manufactured on High-Performance Automotive Grade vinyl, these graphics are identical to OEM in color, dimension and quality. Designed to be applied over the paint line, they are pre-cutfor a perfect fit and easy application. To order contact Phoenix Graphix at 800-941-4550 or visit


Pro-Werks Premium Silver Control Cables

Pro-Werks Premium Silver Control Cables are the perfect selection for positive load transfer with minimal lost motion. Their unique armored core construction and super-slippery poly liner provide flexible, smooth and easy movement, making them ideal for all extreme use environments. To simplify installation, these cables are conveniently sized in 6-in. intervals and are available in both “clip-style” and “threaded bulkhead” mounting options. A large selection of quality mounting hardware is available. The Pro-Werks Premium Cables are proudly made in the U.S.A. For more information and locating a dealer near you, contact Pro-Werks: 231-873-9252;



Whether you are building a race car, street rod, custom plane, or off-road vehicle, the latest Pro-Werks catalog has you covered. For more than 15 years, Pro-Werks has delivered the highest quality components that make fabrication easier. Pro-Werks produces intelligently designed products with advantages of installation and performance. Starting with only premium-quality raw materials, we manufacture and finish our products with advanced processing procedures. Pro-Werks products exceed industry standards. Order a catalog today; call 231-873-9252. You may also visit for a PDF copy of the complete catalog.


ProRYDE Suspension
SuperBLOK by ProRYDE

The 3-in-1 design allows rear lift options of 1.0 in., 1.5 in. or 2.0 in.

ProRYDE SuperBLOK 3-in-1 rear leaf spring blocks are available now and will safely lift the rear of your truck 1.0 in., 1.5 in. or 2.0 in.—your choice! With an OEM-inspired look and finish, SuperBLOK kits are made from cast iron and feature integrated center pins. Like all ProRYDE products, SuperBLOK kits allow a variety of ride height choices, and come with our Lifetime Warranty.
SEMA Booth #30153
888-813-RYDE (7933)


Rigid Industries

Rigid Industries has created snap-on light covers for another first in the LED lighting industry. Available for the E-Series, M-Series and Dually/D2 line of products. Made for polycarbonate plastic in 10-in. increments, these covers are tough and snap easily into place to protect your lighting investment. Needed for DOT approval in some states and for protection in the rest, the black or white covers fit the bill. Also available in amber (for dust, fog and rain), clear, blue and red for different colored tinting applications.

Rigid Industries

Known for their “E-Series” and “Dually” lines of domestic LED lighting products, Rigid Industries once again changes the game with their latest offering—the “SR Series” Single Row Lightbar. Measuring only 1.5-in. tall, the SR is set to change the face of Offroad LED light systems. By using thermally managed 3w technology and an updated version of its Patented Hybrid optic, Rigid continues to offer the brightest, furthest-projecting LED lightbars. Available in 6 in., 10 in., 20 in., 30 in., 40 in. and 50 in. Prices starting at $279.99.

Visit for more information.


Snow Bear Ltd.

SnowBear is the exclusive vendor of the StrongBox trailer, the next generation in trailers. What would be better than an 8-ft. trailer that tows as a traditional trailer, folds into a secure towable box and stores easily in a garage? The versatility of this innovative trailer provides value to your customer’s recreational and outdoor working lifestyle.

SnowBear is a leading and trusted manufacturer of trailers, personal snowplow, ATV snowplows and related accessories in North America for more than 20 years. For more information visit Booth #35179, contact SnowBear at 800-337-2327 x277, or visit our website at .


Steele Rubber Products

Steele Rubber Products is proud to offer their new exclusive 2012 Specialty Catalog, designed to meet the weatherstripping and sealing needs of the automotive, marine, truck and RV industries with the flexibility for use in a variety of applications. The catalog includes weatherstripping and seals in more than 300 different extrusions, available by the foot or in bulk lengths of 50, 100 and 250 ft. They also include grommets, stem bumpers and body plugs, listed according to size, and their exciting line of Peel-N-Stick extrusions, with cut-to-size ease. And for your convenience, a full line of adhesives and installation tools, also.

Contact Info: Steele Rubber Products
Toll Free: 888-878-2237
Phone: 704-483-9343


Steamamericas-SJE Corp.

The Optima Steamer is SJE Corporation’s best-selling product line.

It generates a powerful yet safe steam to wash and clean various surfaces effectively.

It requires very little water and does not cause any waste-water run-off. Moreover, it eliminates need for chemicals as steam’s pressure and temperature can remove dirt, mud, grease, tree sap, bird droppings, bug spots and more very effectively! That’s right! The Optima Steamer is GREEN.

Visit for more information.


Steele Rubber Products

Steele Rubber Products offers a complete line of rubber parts and weatherstripping to fit nearly all American makes and models of antiques, classics, customs and street rods. They offer made-to-fit items, listed by year, make and model and their exciting line of Peel-N-Stick extrusions, in convenient pre-cut lengths. And don’t forget grommets, stem bumpers and body plugs—all listed by size and a full line of adhesives and installation tools, also. With more than 54 years of experience, you can trust Steele Rubber Products for your car or truck. Call 888-878-2237 or visit and request your FREE catalog today.


Swisstrax Inc.

Swisstrax tile offers a practical, modern alternative to concrete and epoxy. Non-slip, easy to clean and resistant to most chemicals and automotive liquids, they do not chip, crack nor require stripping chemicals/patching and have a compressive strength up to 5,120 psi. Swisstrax stands behind its product with a 12-year warranty. The snap-together design makes a quick-and-easy DIY installation. The tiles come in up to 14 colors, allowing creativity with personalized designs.

TrickFlow Specialties

Trick Flow Specialties was born out of the need for premium-quality, high-performance engine products capable of delivering maximum power at affordable prices. Stock the best-designed, best-performing engine components available and increase your profits—you owe it to your business to see the difference Trick Flow’s advanced engineering, R&D and manufacturing makes. Call Trick Flow Specialties at 888-841-6556 or go online at today and see what Ultimate Bolt-On Performance is all about.

TrickFlow Specialties
Monday–Friday 9:00 a.m.–5:00 p.m. ET
Phone: 330-630-1555 or toll free 1-888-841-6556 


Truck Covers USA

Truck Covers USA is proud to introduce the American Work Cover Jr. An industry first, this toolbox is able to replace the American Roll Cover canister lid to provide the convenience of a toolbox without any loss of bed space. Product features include: heavy-duty metal construction, OEM-grade locking mechanisms and a gas shock opening. Perfect for new and existing customers. “Our baby,” The American Work Cover Jr.—another new and innovative product from Truck Covers USA.

P: 858-622-9135



YearOne’s Wheel Wholesale Program is centered on an exciting new product line and offers great opportunities for resellers to capitalize on the latest trends in the industry. YearOne wheelscombine classic themes (more always coming) with modern sizing and materials, and the pricing structure provides plenty of margin for resellers with very affordable retail prices for enthusiasts. The Wheel Wholesale Program—great products, great pricing and one great business opportunity. Only from YearOne!

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