Thu, 04/16/2026 - 07:43

By the SEMA Businesswomen's Network

Women working on an activity in the SBN Booth at the SEMA Show.

 

Women-owned businesses and companies that focus on advancing women have a unique opportunity to elevate their brand at the 2026 SEMA Show as a SEMA Businesswomen's Network (SBN) Booth Partner.

 

The SBN Booth is an immersive space dedicated to visibility, connection and hands-on engagement for women in the automotive aftermarket. Booth partners will receive dedicated space to lead interactive programming, live demonstrations and activations designed to drive meaningful industry engagement.
 

"The SBN Booth is a direct extension of our mission to provide networking, education and recognition opportunities for professional women in the specialty-equipment industry," said SBN Council Director Nicole Bradle. "By giving women-owned brands a platform to share real-world automotive skills and insights, we are creating a more impactful SEMA Show experience for everyone."  
 

Attendees taking part in a hands-on workshop in the 2025 SEMA Show SBN booth.

Real Deal Revolution leads a hands-on leatherwork workshop at the 2025 SEMA Show SBN Booth—one of several women-owned brands driving engagement through interactive activations.

 

Why Apply?
 

  • High visibility: Showcase your company in a high-traffic trade show hall. (Manufacturing companies must be exhibiting at the SEMA Show.)
  • Hands-on engagement: Connect with influential women throughout the week and build meaningful relationships. 
  • Highlight women-driven initiatives: Host activations that highlight your company's expertise, innovation and impact.
  • Purpose-driven alignment: Demonstrate your company's commitment to advancing women in the industry.
  • On-site support: SBN volunteers assist with setup, teardown and activation logistics.


If your business is ready to expand its reach, connect with engaged attendees and position itself as a leader in the aftermarket, SBN wants to hear from you.


Apply now to become a 2026 SBN booth partner.

 

Thu, 04/16/2026 - 07:08

By SEMA News Editors

A headshot of new PRI Managing Director Doug Bresnahan and the PRI logo.

 

PRI has named Doug Bresnahan as managing director, effective immediately, bringing nearly two decades of commercial leadership from professional motorsports to one of the industry's most essential organizations.
 

The managing director will oversee PRI's daily operations, including the annual PRI Show and profit-and-loss accountability, as the organization builds on a record-breaking 2025 Show. Bresnahan reports directly to SEMA and PRI CEO Mike Spagnola and is based in Indianapolis.
 

"The PRI Show is the premier global gathering for the motorsports industry, and I am honored to help build on its legacy," Bresnahan said. "From grassroots racing to global professional series, this industry has given me an extraordinary career, and I look forward to bringing every dimension of that experience to PRI's members, exhibitors and partners."
 

Most recently chief commercial officer at Andretti Global, Bresnahan spent 18 years with the organization, securing significant sponsorship and partnership revenue while building long-term relationships with leading global brands. During that time, he expanded the team's commercial portfolio beyond INDYCAR into Global Rallycross, Formula E and Extreme E.
 

Bresnahan's career spans every level of the industry, from K&K Insurance and leadership roles with CART and CHAMP CAR to IndyCar event promotions and top-tier professional racing, reflecting the same community of manufacturers, teams, tracks and businesses the PRI Show exists to serve.
 

"Doug brings a rare combination of commercial firepower and genuine industry depth," Spagnola said. "He has operated at every level of this business, from grassroots insurance to sanctioning bodies to the top tier of professional racing, and he understands every stakeholder PRI serves. Coming off a record-breaking 2025 Show, we are thrilled to have him leading this organization forward."
 

Exhibit Booth Sales Open for 2026 PRI Show
 

Scheduled for December 10-12 at the Indiana Convention Center and Lucas Oil Stadium, the PRI Show draws attendees from all 50 states and around the globe, including race teams, retailers, engine builders, fabricators, media and more.
 

Attendee registration opens in July. To register, book hotel accommodations, and learn more about the 2026 PRI Show, visit PRI2026.com/Attend.  

Thu, 04/16/2026 - 06:45

By SEMA News Editors

Graphic for the State of the Industry Report survey.


 

The automotive aftermarket is constantly evolving and the most valuable insights come directly from the businesses navigating it every day. To better understand current conditions and what's ahead, SEMA is calling on industry professionals to participate in a survey that will inform its State of the Industry Report.
 

Button to take the SEMA State of the Industry Report survey.

 

By sharing your perspective, you help create a more accurate snapshot of the market. The data collected informs key trends, supports smarter business decisions and gives companies across the industry the insight they need to plan for the months ahead. The stronger the participation, the more impactful and reliable the final report becomes.
 

The survey is quick and easy to complete, taking just a few minutes while focusing on current business conditions and future outlook. Responses are combined with others from across the industry, contributing to a comprehensive view of where the market stands.
 

Take a few minutes to share what you're seeing and make sure your voice is included. Your input will directly support SEMA's upcoming State of the Industry Report and will help the entire automotive aftermarket better prepare for what's next.

 

Button to take the SEMA State of the Industry Report survey.

 

This article was originally published on April 16, 2026.

 

Thu, 04/16/2026 - 06:10

From the SEMA Washington, D.C., office

The Wisconsin state flag flying.

 

SEMA and PRI are expanding its Right-to-Race advocacy campaign nationwide. The time to protect race tracks is now, before more long-standing facilities are pushed out of their communities. Learn more at sema.org/right-to-race.

 

Here's the latest on SEMA and PRI's Right-to-Race advocacy campaign:

 

In a stunning betrayal of the bipartisan group of lawmakers who overwhelmingly passed Wisconsin's right-to-race legislation, Gov. Tony Evers vetoed AB 880, legislation aimed at protecting long-standing race tracks from nuisance lawsuits brought by new neighbors and developers.

 

Notably, the bill had no registered opposition in the state Assembly and Senate. But in defending his veto, Gov. Evers, who previously shared his fond memories of growing up near a Wisconsin racetrack, stated his belief that the bill would create "unfair and unnecessary hurdles for people pursuing legal avenues to vindicate the use and enjoyment of their land," and that he sought to establish Wisconsin as a state with an "open courthouse door."

 

BACKGROUND

 

AB 880 advanced through the Wisconsin State Legislature with strong support from lawmakers who recognize the importance of small businesses and the cultural and economic role motorsports plays across Wisconsin. The bill furthermore sought to reaffirm the important role of motorsports on the state's economy.

 

According to PRI's economic impact data, Wisconsin's motorsports industry is a major economic driver, contributing:

  • $2.46 billion in total economic impact
  • 10,601 jobs
  • $697.92 million in wages and benefits
  • $271.60 million in tax revenue

 

For decades, racetracks across the state have served as gathering places for working families, while supporting local economies, tourism and small businesses. Without protections like those included in AB 880, these facilities remain vulnerable to nuisance-based legal challenges that can threaten their long-term stability.

 

NEXT STEPS

 

While the veto is a setback, it also underscores the importance of continued engagement and advocacy. The coalition built in Wisconsin, including racetracks, manufacturers, tourism groups, and small business leaders, has demonstrated strong alignment and momentum.

 

Since launching this effort in Wisconsin, SEMA and PRI have led a comprehensive and coordinated campaign. This has included hosting two advocacy days at the State Capitol, meeting with dozens of lawmakers on both sides of the aisle, engaging nearly 100 industry stakeholders, working through key amendments, testifying in multiple hearings, coordinating with the governor's office, and submitting thousands of letters and signatures in support of the bill.

 

SEMA and PRI will continue working alongside industry partners to advance Right-to-Race protections and ensure that racetracks can operate with certainty and stability.

 

The checkered flag hasn't waved. Our coalition is stronger than ever, and we are committed to getting this across the finish line.

 

For more information, contact SEMA and PRI Director of Government Affairs for Racing Tierra Hubbard at tierrah@sema.org.

 

Image courtesy of Shutterstock | Railway FX

 

Thu, 04/16/2026 - 06:10

From the SEMA Washington, D.C., office

The Wisconsin state flag flying.

 

SEMA and PRI are expanding its Right-to-Race advocacy campaign nationwide. The time to protect race tracks is now, before more long-standing facilities are pushed out of their communities. Learn more at sema.org/right-to-race.

 

Here's the latest on SEMA and PRI's Right-to-Race advocacy campaign:

 

In a stunning betrayal of the bipartisan group of lawmakers who overwhelmingly passed Wisconsin's right-to-race legislation, Gov. Tony Evers vetoed AB 880, legislation aimed at protecting long-standing race tracks from nuisance lawsuits brought by new neighbors and developers.

 

Notably, the bill had no registered opposition in the state Assembly and Senate. But in defending his veto, Gov. Evers, who previously shared his fond memories of growing up near a Wisconsin racetrack, stated his belief that the bill would create "unfair and unnecessary hurdles for people pursuing legal avenues to vindicate the use and enjoyment of their land," and that he sought to establish Wisconsin as a state with an "open courthouse door."

 

BACKGROUND

 

AB 880 advanced through the Wisconsin State Legislature with strong support from lawmakers who recognize the importance of small businesses and the cultural and economic role motorsports plays across Wisconsin. The bill furthermore sought to reaffirm the important role of motorsports on the state's economy.

 

According to PRI's economic impact data, Wisconsin's motorsports industry is a major economic driver, contributing:

  • $2.46 billion in total economic impact
  • 10,601 jobs
  • $697.92 million in wages and benefits
  • $271.60 million in tax revenue

 

For decades, racetracks across the state have served as gathering places for working families, while supporting local economies, tourism and small businesses. Without protections like those included in AB 880, these facilities remain vulnerable to nuisance-based legal challenges that can threaten their long-term stability.

 

NEXT STEPS

 

While the veto is a setback, it also underscores the importance of continued engagement and advocacy. The coalition built in Wisconsin, including racetracks, manufacturers, tourism groups, and small business leaders, has demonstrated strong alignment and momentum.

 

Since launching this effort in Wisconsin, SEMA and PRI have led a comprehensive and coordinated campaign. This has included hosting two advocacy days at the State Capitol, meeting with dozens of lawmakers on both sides of the aisle, engaging nearly 100 industry stakeholders, working through key amendments, testifying in multiple hearings, coordinating with the governor's office, and submitting thousands of letters and signatures in support of the bill.

 

SEMA and PRI will continue working alongside industry partners to advance Right-to-Race protections and ensure that racetracks can operate with certainty and stability.

 

The checkered flag hasn't waved. Our coalition is stronger than ever, and we are committed to getting this across the finish line.

 

For more information, contact SEMA and PRI Director of Government Affairs for Racing Tierra Hubbard at tierrah@sema.org.

 

Image courtesy of Shutterstock | Railway FX

 

Thu, 04/16/2026 - 05:40

By SEMA News Editors

Aerial view of the hotels on the Las Vegas Strip at night.

 

Booking your 2026 SEMA Show hotel just got more rewarding. Attendees who reserve through the SEMA Show's official housing provider, onPeak, can earn hotel loyalty points on their stay––turning every night in Las Vegas into future travel perks––while still unlocking exclusive discounted rates, flexible booking options and access to top properties. 

 

Hotel reservations for the 2026 SEMA Show, November 3-6, Las Vegas, can be made online at semashow.com/hotel.

 

Red button with the words "Book Here".

 

See the top five benefits of booking your 2026 SEMA Show hotel through our only official partner, onPeak, below:

 

Deep Value and Discounts 

SEMA negotiates the lowest available nightly rates--often below hotel rack rates. Skip the hours of searching online and book directly through onPeak--but don't wait! Visit semashow.com/hotel as early as possible to lock in the best available rates. 

 

Even better, organizers will price-match if you find a lower rate--so there's no downside to booking within the official SEMA Show hotel block.

 

Earn Hotel Rewards Points 

Hotel rewards points add up quickly, especially during trade show travel. Reservations made through official SEMA Show hotels are eligible for loyalty programs. Simply enter your rewards number when booking, and you're set.

 

For example, SEMA Showgoers who are already Marriott Bonvoy members (a free program) can earn points by following these steps:

  • Book your SEMA Show hotel through onPeak, the official housing provider. Select a Marriott or MGM property.
  • Enter your unique Marriott Bonvoy number in the "Hotel Rewards" section upon check-out. 
  • IMPORTANT: Provide your Marriott Bonvoy number again at the front desk during check-in.

 

Fully Flexible Booking

Plans change. There are no change fees and no full prepayment required at the time of booking--unlike many other booking channels. You can modify or cancel your reservation without penalty through October 8.

 

Easy Group Bookings 

Book your entire group--large or small--in real time with immediate confirmations. Reserve rooms now and assign guests later.

 

You can select rooms based on preferred travel dates and manage payments for the full group or assign individual payment methods.

 

A Sustainable Hotel Stay 

The official SEMA Show hotel provider, onPeak, offers resources to support more sustainable travel. View hotel sustainability plans at onpeak.com/sustainability and explore additional travel tips at blog.onpeak.com.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens in Spring 2026; to sign up for notifications, visit here. For more information, visit semashow.com

 

Tue, 04/14/2026 - 14:18

From the SEMA Washington, D.C., office

SEMA California Rally logo

 

Mark your calendars for impact: the SEMA California Rally is back for 2026! Join us on Wednesday, June 3, 2026, when SEMA-member companies from across the Golden State head to Sacramento for a day focused on advocacy and innovation.

 

Learn More button.


This is more than just another event; it's an opportunity to shine a bright spotlight on the legislative and policy issues facing the automotive aftermarket industry. From reforms to CARB's Executive Order process, to Leno's Law, to promoting important manufacturing incentives, the SEMA California Rally is where our collective voice becomes action.
 

This year's Rally is open to all California-based SEMA-member companies, and registration is now live. Be sure to reserve your spot and review all the important details, including lodging information.
 

By attending the SEMA California Rally, you're doing more than participating in an event; you're joining a movement committed to the growth and innovation of our industry.
 

Don't miss this opportunity. Join us in Sacramento on Wednesday, June 3, and let's drive change together.
 

For more information, contact SEMA Senior Manager of State Government Affairs Victor Muñoz at victorm@sema.org.

Tue, 04/14/2026 - 14:18

From the SEMA Washington, D.C., office

SEMA California Rally logo

 

Mark your calendars for impact: the SEMA California Rally is back for 2026! Join us on Wednesday, June 3, 2026, when SEMA-member companies from across the Golden State head to Sacramento for a day focused on advocacy and innovation.

 

Learn More button.


This is more than just another event; it's an opportunity to shine a bright spotlight on the legislative and policy issues facing the automotive aftermarket industry. From reforms to CARB's Executive Order process, to Leno's Law, to promoting important manufacturing incentives, the SEMA California Rally is where our collective voice becomes action.
 

This year's Rally is open to all California-based SEMA-member companies, and registration is now live. Be sure to reserve your spot and review all the important details, including lodging information.
 

By attending the SEMA California Rally, you're doing more than participating in an event; you're joining a movement committed to the growth and innovation of our industry.
 

Don't miss this opportunity. Join us in Sacramento on Wednesday, June 3, and let's drive change together.
 

For more information, contact SEMA Senior Manager of State Government Affairs Victor Muñoz at victorm@sema.org.

Tue, 04/14/2026 - 12:55

By SEMA News Editors

An aerial shot of the crowd and stage at SEMA Fest.

 

SEMA Fest, which has featured chart-topping headliners Imagine Dragons, Cage the Elephant, Sublime and Queens of the Stone Age, will return to Las Vegas on Friday, November 6, for an adrenaline-filled night of motorsports, music and car culture.
 

Tickets for this unique and unforgettable night on the SEMA Show campus will be offered to the industry at the lowest possible price before the 2026 SEMA Fest lineup is announced.

 

When the 2026 SEMA Show registration opens on May 4th, SEMA Fest tickets will also be available for purchase through the registration portal for qualified attendees securing a SEMA Show badge.
 

Your non-industry members can also snag their own SEMA Fest tickets on SEMAFest.com, in addition to passes for the one-day-only "SEMA Show Friday – Open to the Public," a bucket-list experience for any automotive enthusiast.
 

You won't want to miss out on this epic night filled with heart-pounding music and hair-raising motorsports activations.
 

Visit SEMAFest.com for more information and to get updates straight to your inbox. Questions? Want to get involved? Contact info@semafest.com.

 


 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens on May 4th; to sign up for notifications, visit here. For more information, visit semashow.com

 

Tue, 04/14/2026 - 10:38

By Laura Pitts 

 

A large format 3D printer in SEMA Garage.

SEMA Garage's new partnership with BigRep America is bringing large-format 3D printing capabilities to members at the Diamond Bar, California, facility.  

 

The latest news from SEMA Garage is big––by design. A new partnership with BigRep America is bringing large-format 3D printing capabilities to members at the Diamond Bar, California, facility.  

 

The centerpiece of the partnership at the Diamond Bar facility is the BigRep STUDIO. The purpose-built 3D printer can produce full-scale parts in one go––including components as large as wheels, fender flares or even fenders––using a range of materials, including engineering-grade thermoplastics suitable for some functional applications. 

 

For SEMA members developing new products, the addition opens the door to faster times, larger prototype parts and new possibilities during the product development process. 

 

Thinking Bigger With Large-Format Printing 

 

One of the most important advantages of the new system is its build envelope, which refers to the maximum 3D space a machine can fabricate within, defined by its length, width and height. 

 

For manufacturers, that lack of size limitation can directly influence design thinking. 

 

"The size you can create something limits the size you can imagine something. So, a large-format 3D printer allows our members to imagine physically larger, bigger and better solutions," said Jim Moore, vice president of OEM and product development for SEMA Garage. 

 

In short, the technology lets members literally think bigger about what they can design and build. 

 

An image of a 3D printed component and the special media printing pattern, and an image of the 3D printer.

(Left) BigRep's infill pattern for its large-format 3D printing projects. (Right) The BigRep STUDIO in the Diamond Bar, California, SEMA Garage facility.

 

The ability to print large parts in a single piece also removes a common hurdle in additive manufacturing. 

 

"We're oftentimes limited by the ability to make a large piece that doesn't require printing it in smaller components and then gluing them together. Accessing a machine that can produce large-scale items empowers our members to push the envelopes of their product development," said Moore. 

 

Faster Prototyping and Shorter Lead Times 

 

Beyond size capabilities, 3D printing brings another major advantage to the automotive aftermarket: speed. For businesses developing new aftermarket components, that speed can significantly reduce development timelines. 

 

"People are already using 3D printing on these components, but now they can really scale up the application with the new printer," Moore said. 

 

An image of 3D printed automotive components.

The types of parts that can be created using the BigRep STUDIO in the SEMA Garage California facility span a wide range of aftermarket applications.

 

From Intake Systems to Interior Panels & More 

 

The types of parts that can be created using the BigRep STUDIO in the California facility span a wide range of aftermarket applications. 

 

Examples include: 

  • Air boxes 
  • Brake pedal components
  • Dashboards and interior trim 
  • Ducting
  • Exterior body panels 
  • Intake manifolds 
  • One-piece wheels 
  • Virtually any intake component 

 

One particularly creative example currently being explored at SEMA Garage is a printed wheel used for suspension mock-ups and clearance testing. 

 

An image of a 3D printed intake manifold.

"Virtually any intake product," including intake manifolds, can be printed in this new BigRep STUDIO large-format 3D printer in Diamond Bar, California.

 

"We're attempting to print an entire one-piece wheel for suspension modification and mock-up, to check clearances inside wheel wells. The materials are strong enough to even mount a tire, creating new opportunities to speed product development," Moore said. 

 

Expanding Access to Advanced Manufacturing 

 

For smaller aftermarket companies in particular, access to the technology can be transformative. 

 

"It puts cutting-edge technology within reach," Moore said. "Ten years ago, 3D printing was considered exotic. And we were early on that curve and had a very expensive machine. And what we've seen is that over the last decade, the cost and access to that capability has come down so much that, for many companies today, this is just a fundamental part of their manufacturing process and R&D process." 

 

An image of a 3D printed brake pedal.

SEMA Garage officials encourage members to reach out with ideas and explore how large-format printing could support their product development projects. 

 

Through SEMA Garage, members can tap into the technology without having to invest in large-format equipment themselves. 

 

Looking Ahead: New Materials and Possible Detroit Expansion 

 

The partnership also allowed Moore to reflect on where additive manufacturing is headed next. 

 

"So when we look forward to what's next [in the automotive 3D printing realm], we see two camps: sheer build scale––the ability for these machines to create even larger components––as well as the materials that are being used to manufacture with," Moore said. "So, this can be advanced composites, carbon-fiber filaments, all the way to metallurgical additive manufacturing with materials such as Inconel, stainless steel, copper and other materials." 

 

Moore said these developments are shaping future plans for the SEMA Garage network. 

 

"We are looking right now at bringing metal 3D printing to Detroit in the future. We're in the process of working through partners on that front to bring that. If all goes to plan, we'll be able to address potentially both areas of innovation: with large format here in Diamond Bar and metal 3D printing in Detroit," Moore shared. 

 

Once added, this will allow SEMA members to prototype larger, heavier-duty components in Detroit. 

 

How Members Can Use the BigRep STUDIO in SoCal

 

SEMA Garage officials encourage members to reach out with ideas and explore how large-format printing could support their product development projects. 

 

"I think that this machine [at the SEMA Garage Diamond Bar facility] offers an opportunity both on being able to support our members through their R&D and prototyping,” said Moore. 

 

Yes, your brand's next product launch can go smoother, faster and on a larger scale thanks to SEMA Garage's expanded capabilities. 

 

"We're also looking to our members to help us showcase the capability and inspiration that these machines can bring," said Moore, and interested members can contact SEMA Garage directly at productdevelopment@sema.org