Thu, 04/16/2026 - 14:18

From the SEMA Washington, D.C., office

 

An image of the US Capitol with the CARB logo overlaid.

 

A SEMA-sponsored California bill (SB 1069), aimed at reforming the California Air Resources Board's (CARB) Executive Order (EO) process for aftermarket parts, has advanced out of the Senate Environmental Quality Committee. It now moves to the Senate Appropriations Committee.

 

  • EOs are required for many emissions-related aftermarket parts to be legally sold in California. While the standards themselves remain unchanged, companies must wait for CARB approval before bringing products to market, making the decision timeline a critical issue for the industry.

 

The measure, authored by Sen. Tim Grayson (D-Concord), is focused on improving the EO application process by establishing clear timelines for CARB to act on submissions and by adding transparency around how long approvals are taking. It does not change emissions requirements or limit CARB's authority to deny non-compliant products.

 

The reform is needed to bring predictability to a process that has become increasingly uncertain. Companies are investing heavily in testing and compliance; the process costs companies several thousand dollars for each application in fees that were intended to facilitate faster reviews. However, long and inconsistent wait times continue to delay product launches and tie up capital.

 

If you have any questions or are interested in supporting the effort, contact Christian Robinson, SEMA's senior director for state government affairs, at christianr@sema.org.

 

This article was originally published on Thursday, April 16.

 

Top image courtesy of Shutterstock | Robert Schlie


Featured feed image courtesy of Shutterstock | Lane V. Erickson

 

Thu, 04/16/2026 - 14:18

From the SEMA Washington, D.C., office

 

An image of the US Capitol with the CARB logo overlaid.

 

A SEMA-sponsored California bill (SB 1069), aimed at reforming the California Air Resources Board's (CARB) Executive Order (EO) process for aftermarket parts, has advanced out of the Senate Environmental Quality Committee. It now moves to the Senate Appropriations Committee.

 

  • EOs are required for many emissions-related aftermarket parts to be legally sold in California. While the standards themselves remain unchanged, companies must wait for CARB approval before bringing products to market, making the decision timeline a critical issue for the industry.

 

The measure, authored by Sen. Tim Grayson (D-Concord), is focused on improving the EO application process by establishing clear timelines for CARB to act on submissions and by adding transparency around how long approvals are taking. It does not change emissions requirements or limit CARB's authority to deny non-compliant products.

 

The reform is needed to bring predictability to a process that has become increasingly uncertain. Companies are investing heavily in testing and compliance; the process costs companies several thousand dollars for each application in fees that were intended to facilitate faster reviews. However, long and inconsistent wait times continue to delay product launches and tie up capital.

 

If you have any questions or are interested in supporting the effort, contact Christian Robinson, SEMA's senior director for state government affairs, at christianr@sema.org.

 

This article was originally published on Thursday, April 16.

 

Top image courtesy of Shutterstock | Robert Schlie


Featured feed image courtesy of Shutterstock | Lane V. Erickson

 

Thu, 04/16/2026 - 12:39

By Laura Pitts

 

An image of Porsche race vehicles.

 

My Acura Grand Prix of Long Beach (GPLB) weekend began in the passenger seat of a Porsche 911 Carrera GTS, the safety car for the Porsche Carrera Cup North America, with IMSA and TransAm champion Tommy Kendall behind the wheel. And yes, I fully understand how much that sentence captures a once-in-a-lifetime moment.

 

There's something visceral about experiencing a street circuit at speed from the seat of a Porsche before the crowds officially arrive. It's like seeing the track in its purest form––before the noise, before the chaos, before the big show.

 

Although, in true Long Beach fashion, the crowds were already there––lined up on public bridges, phones out, watching us flash underneath in a blur.

 

By the time we hit the main straight for the second time, it all started to sink in. The speedometer was creeping past 150 mph. I was pinned into the seat, trying––mostly failing––to capture the moment. It was equal parts surreal and slightly out of control (at least on my end) in the best possible way.

 

An image of a Porsche safety race vehicle.

 

One lap later, we peeled into the pit lane and rolled to a smooth stop. That's when Kendall casually mentioned it was his first warm-up lap around the Long Beach street circuit in 20 years.

 

My immediate reaction?

 

"You could've fooled me."

 

From there, it was straight into the rhythm of Media Day––working pit lane, photographing Formula Drift builds up close and taking in the mix of competition cars and curated builds that define this event.

 

The Legacy of Jim Michaelian Carries On

 

Before we got into GP competition talk, the weekend took a moment to remember a longtime fixture of the event, Jim Michaelian, the Acura GPLB president and CEO who passed away in March.

 

It was the first Media Day where Michaelian was not addressing media members on stage since the Grand Prix's inception. His absence, but also his influence, was felt everywhere.

 

To help celebrate his legacy, every car on track––across every series during the GP weekend––will carry a sticker honoring Michaelian. The sense of legacy carried directly into the future of the event during conversations with LBGP leadership.

 

An image of Jim Liaw at the Grand Prix of Long Beach media luncheon.

 

Jim Liaw, who most recently served as the general manager for PRI, was a familiar presence for our PRI team. He stepped into his role sooner than expected following Michaelian's passing.

Speaking to the press about evolution, Liaw shared how, under new ownership from Penske Corporation, the Acura GPLB is already seeing upgrades––new grandstands, expanded viewing areas, even a double-decker hospitality structure along pit row. There are murals now, too, scattered throughout the circuit, telling the story of a race that has been part of this city since 1975.

 

And beyond the racing, the Grand Prix Foundation continues to invest back into Long Beach, supporting local students year after year.

 

It's easy to focus on lap times and results, but weekends like this remind you that major events are ecosystems. They shape cities just as much as they showcase speed.

 

Inside the Formula Drift Mindset

 

A Formula Drift team working on the vehicle.

 

Then came the Formula Drift press conference. (By the time this reaches readers, the Formula Drift season opener is already in the books, with Conor Shanahan taking the Round 1 win on the streets of Long Beach after a close final against Fredric Aasbø.)

 

If you want a snapshot of where Formula Drift is right now, it's this: the talent level has never been higher––and everyone knows it.

 

Reigning champion James Deane didn't sound like someone coasting on five titles, but someone ready to grab his sixth. He talked about watching other drivers' builds in the offseason, about how the overall level keeps rising, and about how competition forces everyone to find new limits.

 

Sitting just a few seats down, Fredric Aasbø echoed that sentiment. Yes, he believes he can win. But so can everyone else next to him.

 

That's the theme this year––depth. There are no easy rounds these days. And perhaps no one embodied that intensity more than Matt Field. He walked through his offseason in detail: training, nutrition, reaction work, even blood analysis. Every variable was optimized, he said.

 

"I've never been more ready," he said.

 

An image of Hiroya Minowa next to his drift vehicle.

 

Of course, not every driver's season will follow a traditional path.

 

Hiroya Minowa is stepping back to run a partial schedule, shifting focus to rally racing with Toyota Gazoo Racing. Sliding a drift car, he explained, translates naturally to rally. But rally, in turn, sharpens precision, throttle control and decision-making.

 

It's a reminder of how interconnected motorsports has become, with drivers moving between disciplines, carrying skills from one to another.

 

Then there's Adam LZ, the driver who exists at the intersection of competition and car culture. He talked about his upcoming role in Sung Kang's movie "Drifter," and what it could mean for the sport.

 

Not immediately, maybe. But long term.

 

"The movies I watched when I was 12 or 13 shaped what I wanted to do," he said.

 

It's a simple idea, but an important one. Motorsports doesn't grow in isolation but through exposure, storytelling, and the next generation finding its entry point.

 

An image of Conor Shanahan.

 

In hindsight, Shanahan was the driver to watch, building momentum that ultimately carried him to the Round 1 win. At the press conference, he spoke about the challenge of balancing programs across continents––adapting to different cars, tracks and judging styles from one weekend to the next.

 

"You're going from one side of the world to the other, trying to figure everything out from scratch," he said. "Sometimes you don't even get the perfect practice session, so you're constantly adapting."

 

With qualifying returning this season, Shanahan noted it should play to his strengths, giving drivers a clearer structure heading into competition.

 

More Than a Race Weekend
 

An image of a lineup of race vehicles.

 

While Formula Drift has already crowned its Long Beach winner, the Grand Prix itself is still ahead, adding another layer of anticipation to a weekend that's already delivered plenty.

 

This weekend isn't just one race, it's many: NTT INDYCAR Series, IMSA, Porsche Carrera Cup North America, Stadium SUPER Trucks and Historic Sports Car, all converging on the same streets. And for the first time, both marquee events will air on network television, bringing Long Beach to an even broader audience.

 

But what stayed with me most wasn't any single series.

 

It was the feeling that everything here––every lap, every upgrade, every tribute––is connected.

 

The city of Long Beach isn't just hosting motorsports. It's shaping where it goes next––and Long Beach is right at the center of it.

 

Thu, 04/16/2026 - 12:16

From the SEMA Washington, D.C., office

The ORBA and Overland Expo logos over an image of overlanding rigs at the Overland Expo.

 

The Off-Road Business Association (ORBA), a wholly owned subsidiary of SEMA, is pleased to announce its sponsorship and participation as an exhibitor at Overland Expo West 2026, bringing its renewed advocacy focus to an expanded audience of the off-road community's most passionate, innovative, and committed enthusiasts and businesses. Additionally, ORBA is excited to announce that Overland Expo has joined the organization as a Platinum-level member.
 

Stop by ORBA's exhibitor lounge at Overland Expo West 2026, May 15-17, in Flagstaff, Arizona, where the organization's leadership will host scheduled sessions on land-use issues and the benefits of ORBA membership and preview the 2026 Overland Expo Industry Report.
 

"ORBA is thrilled to be a sponsor and participant of Overland Expo West 2026, one of our community's premier events for off-road and overland companies, as well as enthusiasts," said ORBA Interim Executive Director Sean P. Holman. "Attending Overland Expo West 2026 will be a unique opportunity to help further develop the relationships that will help to make our federal and state advocacy a success. We are equally excited to have Overland Expo join our growing membership roster, adding a significant consumer-facing organization to our ranks of advocates. At Overland Expo West 2026, our new leadership team will be meeting with our fellow enthusiasts, talking about the issues that impact our lifestyle and growing our ability to be a voice for all off-roaders. We are looking forward to getting to know many of the faces that make up our much-loved off-road community."
 

"Overland Expo has long served as a gathering place for the overland industry and enthusiast community, and partnering with ORBA and SEMA is a natural extension of that role," said Overland Expo Show Director Emily Boden. "ORBA's work ensures that businesses and enthusiasts alike have a voice in protecting access and opportunity, and we're excited to support their expanded advocacy efforts at Overland Expo West 2026."
 

Additionally, SEMA Senior Vice President for Public and Government Affairs Karen Bailey-Chapman will be a panelist during the popular Women Who Wander networking brunch, providing insights into efforts to advocate at the state and federal levels for motorized access to public off-road spaces.
 

BACKGROUND
 

ORBA, a membership-based organization, recently announced a robust relaunch with a broadened advocacy strategy, enhanced research capabilities and a renewed commitment to coalition-based action to protect the future of the off-road industry and enthusiast community.
 

As part of its relaunch, ORBA outlined several priority initiatives already underway:

  • Protecting access to public lands
  • Supporting federal legislation that preserves motorized access to outdoor spaces
  • Continuing the ecologic partners collaboration
  • Launching regional economic impact reports
  • Expanding coalitions and partnerships
  • Stewardship and education
     

With new tools, deeper partnerships and a renewed focus on collaboration, ORBA is positioning itself to be a more effective advocate for businesses, enthusiasts, and the lands that make off-road recreation possible. ORBA has also upgraded the membership benefits to include regular communications, sponsored brand content across ORBA and SEMA Action Network digital channels and access to consumer research tools and more.
 

For more information, visit offroadbusiness.org or overlandexpo.com.

 

Image courtesy of Shutterstock | marekuliasz

Thu, 04/16/2026 - 12:16

From the SEMA Washington, D.C., office

The ORBA and Overland Expo logos over an image of overlanding rigs at the Overland Expo.

 

The Off-Road Business Association (ORBA), a wholly owned subsidiary of SEMA, is pleased to announce its sponsorship and participation as an exhibitor at Overland Expo West 2026, bringing its renewed advocacy focus to an expanded audience of the off-road community's most passionate, innovative, and committed enthusiasts and businesses. Additionally, ORBA is excited to announce that Overland Expo has joined the organization as a Platinum-level member.
 

Stop by ORBA's exhibitor lounge at Overland Expo West 2026, May 15-17, in Flagstaff, Arizona, where the organization's leadership will host scheduled sessions on land-use issues and the benefits of ORBA membership and preview the 2026 Overland Expo Industry Report.
 

"ORBA is thrilled to be a sponsor and participant of Overland Expo West 2026, one of our community's premier events for off-road and overland companies, as well as enthusiasts," said ORBA Interim Executive Director Sean P. Holman. "Attending Overland Expo West 2026 will be a unique opportunity to help further develop the relationships that will help to make our federal and state advocacy a success. We are equally excited to have Overland Expo join our growing membership roster, adding a significant consumer-facing organization to our ranks of advocates. At Overland Expo West 2026, our new leadership team will be meeting with our fellow enthusiasts, talking about the issues that impact our lifestyle and growing our ability to be a voice for all off-roaders. We are looking forward to getting to know many of the faces that make up our much-loved off-road community."
 

"Overland Expo has long served as a gathering place for the overland industry and enthusiast community, and partnering with ORBA and SEMA is a natural extension of that role," said Overland Expo Show Director Emily Boden. "ORBA's work ensures that businesses and enthusiasts alike have a voice in protecting access and opportunity, and we're excited to support their expanded advocacy efforts at Overland Expo West 2026."
 

Additionally, SEMA Senior Vice President for Public and Government Affairs Karen Bailey-Chapman will be a panelist during the popular Women Who Wander networking brunch, providing insights into efforts to advocate at the state and federal levels for motorized access to public off-road spaces.
 

BACKGROUND
 

ORBA, a membership-based organization, recently announced a robust relaunch with a broadened advocacy strategy, enhanced research capabilities and a renewed commitment to coalition-based action to protect the future of the off-road industry and enthusiast community.
 

As part of its relaunch, ORBA outlined several priority initiatives already underway:

  • Protecting access to public lands
  • Supporting federal legislation that preserves motorized access to outdoor spaces
  • Continuing the ecologic partners collaboration
  • Launching regional economic impact reports
  • Expanding coalitions and partnerships
  • Stewardship and education
     

With new tools, deeper partnerships and a renewed focus on collaboration, ORBA is positioning itself to be a more effective advocate for businesses, enthusiasts, and the lands that make off-road recreation possible. ORBA has also upgraded the membership benefits to include regular communications, sponsored brand content across ORBA and SEMA Action Network digital channels and access to consumer research tools and more.
 

For more information, visit offroadbusiness.org or overlandexpo.com.

 

Image courtesy of Shutterstock | marekuliasz

Thu, 04/16/2026 - 11:32

By SEMA News Editors

Westin

Power Retractable Tonneau Truck Bed Cover

The Power Retractable Tonneau Truck Bed Cover.

 

The new Power Retractable Tonneau Truck Bed Cover from Westin combines convenience with cargo protection and significant load capacity, the company said. The power retractable cover offers a 500-lb. load capacity, as well as wireless remote operation, a dust-resistant and weather-tight seal, a compact roll-up canister to maximize usable bed space, easy install and anti-pinch technology.

westinautomotive.com

 

Superwinch

Scorpion 10SR Winch

Superwinch Scorpion 10SR winch.

 

The latest offering from Superwinch, the Scorpion 10SR winch, offers 10,000 lbs. of pulling power and fits easily into most factory and aftermarket winch bumpers, the company says, and at just 16.4 in. across, makes it roughly 25% more compact than other 10,000-lb. winches. Its reduced size is possible because of its advanced integrated control circuitry, a permanent magnet motor and a four-stage planetary gearbox. It is also equipped with an ergonomic free-spool clutch and intelligent overload protection.

superwinch.com

Thu, 04/16/2026 - 11:15

By SEMA News Editors

 

An image of a crowded SEMA Show floor.

 

The exhibitor space rental agreement for the 2026 SEMA Show is now open, giving aftermarket brands the opportunity to secure their place on one of the industry's most influential stages, November 3-6 in Las Vegas. 

 

Exhibitors may still apply, but priority booth selection has concluded.

 

Securing your booth space is the first step toward success at the SEMA Show, which presents an unrivaled opportunity for aftermarket companies to drive sales, meet new clients and increase brand awareness.

 

While space applications are accepted at any time leading up to the event in November, submitting an ESRA and deposit early gives brands a head start on preparing for the event.

 

Exhibiting at the SEMA Show offers a myriad of benefits to your brand:

 

Increase Your Brand Awareness

Whether you are an established brand or looking to go from garage to global, exhibiting at SEMA is the best investment to advance your brand goals.

 

Connect With Your Customers

See existing customers and connect with them on the Show floor. Determine their business needs and use this opportunity to strengthen relationships.

"Nowhere else can we get to this many of our dealers and our consumers and show them new products that they get to touch and feel," said exhibitor John Meyers, KICKER. "On the internet, you just don't get that experience."

 

Expand Your Sales Channels

The connections you make at the SEMA Show can help take your products to new markets, whether through retailers, distributors or other sales channels, expanding your brand’s reach domestically and internationally.

 

Introduce New Products

We know you want your latest and greatest products to be seen by a large audience of potential customers and the SEMA Show guarantees opportunities for that to happen.

 

The booth plotting process is a little different this year. Questions? Read this article or contact SEMA at 240-ASK-SEMA (240-275-7362) or via email at customercare@sema.org.  

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens in Spring 2026; to sign up for notifications, visit here. For more information, visit semashow.com

Thu, 04/16/2026 - 11:07

By SEMA News Editors

 

An image of a crowded SEMA Show booth.

 

The exhibitor space rental application for the 2026 SEMA Show, November 3-6 in Las Vegas, is now open online.

 

For restyling brands, the opportunity is clear. The SEMA Show puts your products in front of the builders, installers and customization shops driving the future of vehicle personalization––from lighting to wraps, trim and interior upgrades. It's where trends take shape and where buyers go to find what's next.

 

Exhibiting is the first step toward increasing brand awareness, meeting new clients and expanding your sales channels. With more than 153,000 attendees and more than 70,000 qualified buyers and decision-makers, the Show delivers unmatched access to customers actively seeking new products and vendors.

 

Beyond the booth, thousands of media members and content creators amplify your launches, giving your brand visibility that extends far beyond Show week.

 

Submitting an ESRA and deposit early gives exhibitors a head start on planning and promotion, helping maximize impact before the doors open in Las Vegas this November.

 

The 2026 SEMA Show takes place November 3-6 in Las Vegas. Ready to put your brand at the center of the restyling movement? Explore opportunities and reserve your booth space at the Restyling page, or visit the application directly below.

Red button with the words Register to Exhibit.

 

The booth plotting process is a little different this year. Questions? Read this article or contact SEMA at 240-ASK-SEMA (240-275-7362) or via email at customercare@sema.org.  
 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens on May 4th; to sign up for notifications, visit here. For more information, visit semashow.com

 

Thu, 04/16/2026 - 10:08

By Ashley Reyes

Graphic for the SBN Virtual Wine Tasting.

 

As part of its mission to deliver engaging programming that supports the professional growth of women in the aftermarket, the SEMA Businesswomen's Network (SBN) will host a Virtual Wine Tasting & Networking Night on Thursday, May 7, at 4:00 p.m. PDT/7:00 p.m. EDT.

Register button for the SBN Virtual Wine Tasting event.

 

Designed as a relaxed, interactive networking event, this session will bring members together to build professional connections and take part in meaningful conversations while learning the basics of wine in a simple, accessible format.  
 

The wine tasting will be led by Kelsy Hill, owner of KelsyKate, LLC, co-owner at blipshift, chief marketing officer of Raglan Motors, and head of operations at HyperFest; and Cora Jokinen, president of Torq-Masters Industries. Together, they will walk attendees through tasting techniques, wine etiquette, grape varieties and flavor profiles while sampling a curated selection of accessible wines. Beyond the educational component, the event provides a space for authentic networking and relationship-building that can support career growth and foster industry connections.
 

SBN will provide a list of wines for attendees to purchase ahead of time. The list will include wines that are readily available nationwide and that are under $20 each. 
 

Whether you're already an SBN member or curious about joining, this event will open the door to valuable career insights from a women-led, passion-driven network. Don't miss out.
 

Secure your spot.

Thu, 04/16/2026 - 09:30

By Ashley Reyes

Graphic for the May 7, 2026, WTSBC Coffee and Conversation.


 

 Artificial intelligence gets talked about a lot; however, what matters is where it is actually useful.


To address this challenge, the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) will host a virtual Coffee and Conversation on Thursday, May 7, at 9:00 a.m. PDT/12:00 p.m. EDT.

Register button for WTSBC Coffee and Conversation.

 

WTSBC Coffee and Conversations are virtual events where members gather to network and discuss timely industry topics. This session will focus on AI in the wheel, tire, suspension, and brake landscape and how businesses can utilize it effectively.

 

The session will feature experts Jason Abrahams, founder and CEO of Tire Tutor, and Andrew Gordon, mechanical/computer science engineer, entrepreneur and founder of DealerScience. Together, they will provide a clear, practical look at AI best practices and strategies that can be applied immediately.  

 

Key takeaways include:
 

  • How AI is currently being applied across the wheel, tire, suspension and brake segments.
  • How to improve day-to-day efficiency through AI-powered tools and workflows.
  • Insight into how AI is influencing workforce development and evolving job roles.
  • How to approach AI strategically without overcomplicating adoption.


Whether you're new to AI or looking to expand existing initiatives, this conversation will help you stay ahead as AI continues to shape the industry's future.

Register button for WTSBC Coffee and Conversation.