By SEMA News Editors
Callaway Performance Centers Now Open for Business
Callaway Cars has recently expanded its services portfolio with the addition of Callaway Performance Centers, now open for business at its two locations: Lyme, Connecticut, and Temecula, California, facilities.
Now, the same skilled technicians that assemble complete Callaways are available to install Callaway engineered and manufactured components and systems, selected performance parts from other manufacturers and GM replacement parts on your car, truck or SUV, says the company.
To schedule your appointment for vehicle upgrades, maintenance or repair, contact the Callaway Performance Center Managers:
- For Old Lyme, Connecticut, service, call 860-598-4275 or email ctcarshop@callawaycars.com
- For Temecula, California, service, call 951-296-6762 or email info@inokinetic.com
RealTruck, Rack Attack Announce New Retail Partnership
RealTruck, a manufacturer of a variety of truck accessories, and Rack Attack, a retailer of vehicle rack solutions, have formed a new partnership to bring RealTruck "Store-in-Store" retail shops to 45 Rack Attack locations in North America.
The first in-store shop opened at Rack Attack's Orange County store in Tustin, California, in October 2025. Since then, all 31 other United States locations have been opened with the latest integration at Rack Attack's Minneapolis store in May 2026.
As of today, five additional official RealTruck store-in-store retail shops have opened in Canadian Rack Attack locations (Ottawa, Calgary South, Calgary North, Coquitlam and Vancouver). All 14 Canadian Rack Attack locations will have official RealTruck store-in-store retail shops installed by July 2026.
"This partnership represents an exciting new chapter for RealTruck, allowing us to showcase our industry-leading truck accessories in an exclusive consumer experience inside Rack Attack's retail locations," said Travis Shirley, senior vice president of sales at RealTruck. "We applaud Rack Attack's forward-thinking and innovative approach to make it easier than ever for truck owners to explore, shop and get their hands on RealTruck products that help transform their vehicles to fit their lifestyles."
These dedicated spaces will feature the RealTruck Builder platform, allowing customers to visualize their truck in interactive 3D and explore accessory combinations for their vehicle. RealTruck products, such as truck bed covers, steps, swing cases, Husky Liners floor and cargo liners and more, will be featured. While in the store-in-store, customers will be able to explore RealTruck products and talk with experts about the various options available for their vehicle.
"The launch of official RealTruck store-in-store retail shops within our Rack Attack locations will elevate our partnership and create the ultimate customer experience. Together, we are offering truck owners and outdoor enthusiasts the greatest choice of products, combined with the best service across all our markets in North America," says Alexander Welbers, CEO, Rack Attack.
For more information, visit realtruck.com.
Mirka POLAROS RP 600 Receives Red Dot Award for Product Design
The Mirka POLAROS RP 600 has received a 2026 Red Dot Award for Product Design, recognizing the innovative corded polisher’s breakthrough approach to usability, ergonomics and finishing performance.
Introduced less than a year ago, the POLAROS RP 600 has redefined expectations for modern polishing tools with its design featuring a distinctive low-profile design, advanced RPM control technology and digital connectivity through the myMirka app.
The international Red Dot Award is one of the world's most recognized design competitions, honoring products that demonstrate outstanding innovation, functionality and quality.
The low-profile design, without protruding side or loop handles, the ability to connect the tool to the myMirka app and the patent-pending RPM control features are some of the things that make POLAROS unique.
Simon Bäck, senior development engineer at Mirka, highlights another of POLAROS’s features as a decisive factor in the polisher's popularity.
"I think the success of the POLAROS, and what we are most proud of, is the gearless design. It took a lot of time to get right, but once we did, the results speak for themselves: a more efficient use of the power that is directly targeted at the surface and a much quieter machine."
Another key advantage of the POLAROS RP 600 is its modular construction, which simplifies servicing and extends product life. The tool is manufactured in Finland using locally sourced components whenever possible.
For more information, visit mirka.com.
