SEMA-member companies have posted several new listings for job opportunities in the Classifieds page of SEMA.org.

Buyers: Register Here for SEMA360.

Available to SEMA-member buyers at no cost, SEMA360 is the new B2B online marketplace taking place November 2-6, 2020.

https://www.compusystems.com/servlet/ar?evt_uid=725

Buyers: Register Here for SEMA360.

Available to SEMA-member buyers at no cost, SEMA360 is the new B2B online marketplace taking place November 2-6, 2020.

https://www.compusystems.com/servlet/ar?evt_uid=725

By Ashley Reyes

Ian Lehn

Members of the SEMA Emerging Trends and Technology Network (ETTN) continue to submit their insights and share ideas with others on how their companies are pivoting during the COVID-19 pandemic.

In the network’s most recent interview, Ian Lehn of BOOSTane shares his solution for maintaining real-time access to office computers while working remote, and what changes his company has implemented to keep his employees safe during this time of social distancing.

SEMA: How has your company pivoted during the pandemic?

Ian Lehn: Internally, we have had to make provisions by adding a third shift to account for distancing and warehouse capacity during work hours. BOOSTane has also redirected efforts into its inventory management software in order to account for supply and demand issues around the industry. This is helping us better plan for manufacturing and warehousing.

SEMA: What technology tools, new or old, have you leaned on recently?

IL: We have utilized “AnyDesk” quite a bit to have real-time access to office computers while staying remote. A virtual remote access desktop software, AnyDesk allows us to control our various community computers (shipping, receiving, printing, etc.), while not coming into contact with the computer.

SEMA: What new trends have you noticed with sales and marketing?

IL: We have seen our sales increase during the pandemic. Seemingly, everyone has quarantined in their garage and with their cars. Now they need our products to go socially distance from their cruise.

SEMA: What, if any, changes in business do you feel will outlive the pandemic?

IL: I believe that working remotely, at least in some capacity, is going to be here to stay. Huge overhead for fancy/large offices aren't going to be something that businesses continue to want to carry, if their sales and travel staff can more easily work from home.

Fill out this form for a chance to be featured in the next ETTN member insight. By sharing your experiences, you can inspire and motivate other members to learn new tips and ideas. You will also have the opportunity to be featured on ETTN’s social media and in SEMA eNews.

By Ashley Reyes

Ian Lehn

Members of the SEMA Emerging Trends and Technology Network (ETTN) continue to submit their insights and share ideas with others on how their companies are pivoting during the COVID-19 pandemic.

In the network’s most recent interview, Ian Lehn of BOOSTane shares his solution for maintaining real-time access to office computers while working remote, and what changes his company has implemented to keep his employees safe during this time of social distancing.

SEMA: How has your company pivoted during the pandemic?

Ian Lehn: Internally, we have had to make provisions by adding a third shift to account for distancing and warehouse capacity during work hours. BOOSTane has also redirected efforts into its inventory management software in order to account for supply and demand issues around the industry. This is helping us better plan for manufacturing and warehousing.

SEMA: What technology tools, new or old, have you leaned on recently?

IL: We have utilized “AnyDesk” quite a bit to have real-time access to office computers while staying remote. A virtual remote access desktop software, AnyDesk allows us to control our various community computers (shipping, receiving, printing, etc.), while not coming into contact with the computer.

SEMA: What new trends have you noticed with sales and marketing?

IL: We have seen our sales increase during the pandemic. Seemingly, everyone has quarantined in their garage and with their cars. Now they need our products to go socially distance from their cruise.

SEMA: What, if any, changes in business do you feel will outlive the pandemic?

IL: I believe that working remotely, at least in some capacity, is going to be here to stay. Huge overhead for fancy/large offices aren't going to be something that businesses continue to want to carry, if their sales and travel staff can more easily work from home.

Fill out this form for a chance to be featured in the next ETTN member insight. By sharing your experiences, you can inspire and motivate other members to learn new tips and ideas. You will also have the opportunity to be featured on ETTN’s social media and in SEMA eNews.

By SEMA Editors

The SEMA Data Co-op (SDC) has acquired PartsHub.

The SEMA Data Co-op (SDC) has acquired PartsHub—a comprehensive catalog management solution that will enhance a participating manufacturer’s ability to create and update industry standardized product information, regardless of their product data knowledge or expertise.

The SDC is the leading product data service in the specialty equipment aftermarket. Using PartsHub’s expanded product information management (PIM) software, SDC manufacturers will be able to easily organize their data, reach more resellers and sell more products.

"SDC manufacturers typically are not data experts, and they have requested a simple, easy-to-use product information management system,” said Gigi Ho, SDC vice president of operations. "We’re excited to incorporate the PartsHub platform into SDC's system. Users will now have a simplified way to access, visualize and manage their product data, giving them even more control over their information.”

Integrating PartsHub's interface with the SDC product information management system makes it easy for manufacturers to organize and update their data for industry resellers. The updated interface also allows possible datasets that can easily be exported in formats that meet reseller needs.

Additional features include:

• Cloud-based, all-in-one solution for PIES/ACES/digital assets.
• In-line edits and real-time validations.
• Built-in workflows with view only and edit permissions.
• Import and export to Excel or bulk edit in-app.
• Receiver-specific scorecards and readiness reports.
• One-click exports to resellers (XML, XLS, etc.).
• A well-regarded DIY PIM system with customers scoring PartsHub at 9 out of 10 across criteria of ease-of-use, responsiveness, features and functionality.

PartsHub’s integration with the SDC PIM system will make the transition for current PartsHub customers seamless. They will continue to manage their product data within PartsHub without any rate changes. One-on-one orientation for the additional services provided by the SDC will be conducted for current PartsHub users, who will now be included into SDC’s robust and active reseller network, have access to SDC’s data experts for questions and guidance and participate in SDC’s Data Excellence Award program.

Additional transitions will be rolled out over the next 30-60 days as the SDC team gears up with training and data management for SDC’s current members.

Inquiries can be directed to info@semadatacoop.org and additional information about the SEMA Data Co-op can be found at www.semadatacoop.org.

By SEMA Editors

The SEMA Data Co-op (SDC) has acquired PartsHub.

The SEMA Data Co-op (SDC) has acquired PartsHub—a comprehensive catalog management solution that will enhance a participating manufacturer’s ability to create and update industry standardized product information, regardless of their product data knowledge or expertise.

The SDC is the leading product data service in the specialty equipment aftermarket. Using PartsHub’s expanded product information management (PIM) software, SDC manufacturers will be able to easily organize their data, reach more resellers and sell more products.

"SDC manufacturers typically are not data experts, and they have requested a simple, easy-to-use product information management system,” said Gigi Ho, SDC vice president of operations. "We’re excited to incorporate the PartsHub platform into SDC's system. Users will now have a simplified way to access, visualize and manage their product data, giving them even more control over their information.”

Integrating PartsHub's interface with the SDC product information management system makes it easy for manufacturers to organize and update their data for industry resellers. The updated interface also allows possible datasets that can easily be exported in formats that meet reseller needs.

Additional features include:

• Cloud-based, all-in-one solution for PIES/ACES/digital assets.
• In-line edits and real-time validations.
• Built-in workflows with view only and edit permissions.
• Import and export to Excel or bulk edit in-app.
• Receiver-specific scorecards and readiness reports.
• One-click exports to resellers (XML, XLS, etc.).
• A well-regarded DIY PIM system with customers scoring PartsHub at 9 out of 10 across criteria of ease-of-use, responsiveness, features and functionality.

PartsHub’s integration with the SDC PIM system will make the transition for current PartsHub customers seamless. They will continue to manage their product data within PartsHub without any rate changes. One-on-one orientation for the additional services provided by the SDC will be conducted for current PartsHub users, who will now be included into SDC’s robust and active reseller network, have access to SDC’s data experts for questions and guidance and participate in SDC’s Data Excellence Award program.

Additional transitions will be rolled out over the next 30-60 days as the SDC team gears up with training and data management for SDC’s current members.

Inquiries can be directed to info@semadatacoop.org and additional information about the SEMA Data Co-op can be found at www.semadatacoop.org.

By SEMA Editors

The ’21 Ford Ranger Tremor goes beyond today’s FX4 Off-Road Package, making it the most off-road-capable factory-built Ranger ever offered in the United States.

Ford has revealed the new optional Tremor Off-Road Package designed to help owners tackle rougher off-road terrain without compromising Ranger’s payload and tow ratings. The ’21 Ford Ranger Tremor goes beyond today’s FX4 Off-Road Package, making it the most off-road-capable factory-built Ranger ever offered in the United States.

The package offers increased ground clearance, off-road-tuned suspension and Continental General Grabber tires. Tremor starts with a lifted suspension, redesigned front knuckles and 32-in. Continental General Grabber A/TX all-terrain tires on new 17-in. Magnetic-painted wheels that combine to deliver 9.7 in. of ground clearance—0.8 inches more than the base Ranger SuperCrew 4x4.

FOX 2.0 monotube dampers with rear piggyback reservoirs and hydraulic rebound stops are tuned for a comfortable ride on pavement while offering control over severe terrain. The shocks are specially tuned with progressive rebound end-zone damping to support vehicle control where the pavement ends. Front and rear springs are tuned for greater off-road composure. A multi-leaf rear spring setup enables increased wheel travel. Anti-roll bar stiffness has been reduced to minimize disruption over rough terrain and improve comfort off-road.

Tremor boosts Ranger’s off-road metrics, including a 30.9-degree approach angle, up 2.2 degrees from the base SuperCrew 4x4, a 25.5-degree departure angle, which is up 0.1 degrees and a 24.2-degree breakover angle, up 2.7 degrees.

Compared to the base Ranger, front suspension travel increases to 6.5 in. Rear suspension travel increases to 8.1 in.

Ranger Tremor includes a frame-mounted steel front bash plate and underbody skid plates, rear locking differential, Terrain Management System with four distinct drive modes and Trail Control. Tremor’s traction control system is recalibrated for improved acceleration and traction in gravel. Ranger Tremor also comes with two new recovery hooks in the rear, in addition to the two up front. It takes a wider profile due to the Tremor-specific General Grabber all-terrain tires, wheels and wider wheel lip moldings. New hoop steps give Ranger Tremor additional off-road styling and functionality without sacrificing ground clearance. Tremor maintains Ranger’s utility in everyday use with a smooth, comfortable on-road ride, plus 1,430-lb. maximum payload and available 7,500-lb. maximum towing capacity, so customers can haul bikes, boats, campers and other gear.

Customers can now also control accessories, including winches, lights and air compressors due to Tremor’s six-switch auxiliary power bank mounted to the dash with rated loads of 25 amps, 15 amps and 10 amps, plus three switches at 5 amps.

“Ranger Tremor can be your daily driver during the week then transform into your off-road adventure vehicle come Saturday morning,” said Todd Eckert, Ford truck group marketing manager. “With its added off-road capability combined with the six-switch auxiliary bank and more than 200 Ranger-specific dealer-installed available accessories, Ranger Tremor is a very capable overlanding rig.”

Ranger Tremor comes with the 2.3L EcoBoost engine with 270 hp and best-in-class gas torque of 310 lb.-ft., paired to a class-exclusive 10-speed automatic transmission and standard 4x4 with electronic locking rear differential.

The Tremor Off-Road Package is available on mid XLT and high Lariat series ’21 Ranger trucks with SuperCrew 4x4 configuration. Package pricing is $4,290 MSRP. The ’21 Rangers equipped with the Tremor Off-Road Package will be built at Michigan Assembly Plant in Wayne, Michigan, with production slated to begin early next year.

By Ashley Reyes

The SEMA Truck and Off-Road Alliance (TORA) has named David Ayers of The AAM Group as this week’s council volunteer spotlight member. Ayers is a new volunteer on the TORA Select Committee, and is director of marketing and technology at his company—a leading program distribution group and specialty marketing firm serving the automotive aftermarket.  

What is Ayers’ dream off-road vehicle? Find out in his Q&A with SEMA and TORA.

SEMA: What inspired you to pursue a career in the truck and off-road industry?

David Ayers: The love of cool trucks, stories of outdoor adventures and doing something I enjoy.

SEMA: Why did you decide to volunteer for TORA? How has it or will it impact you?

DA: I volunteered to be more involved with SEMA and our Industry. Working with more like-minded people will help me learn and grow within our industry.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?

DA: Never stop learning or pursuing new ideas.

SEMA: What is your dream truck or off-road vehicle? Where would we find you in it on any weekend?

DA: That new RAM Hellcat TRX isn’t bad. That, with some large new BFGoodrich Tires, a Yeti cooler with drinks, my dog and no plans. The family can come too!

By Ashley Reyes

The SEMA Truck and Off-Road Alliance (TORA) has named David Ayers of The AAM Group as this week’s council volunteer spotlight member. Ayers is a new volunteer on the TORA Select Committee, and is director of marketing and technology at his company—a leading program distribution group and specialty marketing firm serving the automotive aftermarket.  

What is Ayers’ dream off-road vehicle? Find out in his Q&A with SEMA and TORA.

SEMA: What inspired you to pursue a career in the truck and off-road industry?

David Ayers: The love of cool trucks, stories of outdoor adventures and doing something I enjoy.

SEMA: Why did you decide to volunteer for TORA? How has it or will it impact you?

DA: I volunteered to be more involved with SEMA and our Industry. Working with more like-minded people will help me learn and grow within our industry.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?

DA: Never stop learning or pursuing new ideas.

SEMA: What is your dream truck or off-road vehicle? Where would we find you in it on any weekend?

DA: That new RAM Hellcat TRX isn’t bad. That, with some large new BFGoodrich Tires, a Yeti cooler with drinks, my dog and no plans. The family can come too!