Nearly every company’s marketing arm produces or purchases photographs and video to advertise its products or services. While obtaining photos and video has become relatively easy in today’s digitized world, making sure you have the rights to use and publish this media is crucial. This article runs through some important considerations for your company’s use of photographs and video. For simplicity’s sake, the text mentions only “photos” and “photographers,” but the information is also applicable to video and videographers.

The traditional solution for many companies has been to hire a professional photographer who not only has the time but the skills to produce quality images. But that can be daunting for a small, midsize or start-up manufacturer with limited resources. And, left with the prospect of creating their own images in-house, many businesses simply freeze up.

“The term ‘rich data’ can feel scary—even ‘product photography’ can feel scary,” acknowledged Colin Frost, strategy consultant for Fenix Consulting, which assists aftermarket companies in developing successful web and print strategies. “A scene of vast rolling paper, white rooms and expensive photography equipment are often what come to mind. But those are fears of yesterday. Today, you can capture beautiful images with most smartphones.”

The traditional solution for many companies has been to hire a professional photographer who not only has the time but the skills to produce quality images. But that can be daunting for a small, midsize or start-up manufacturer with limited resources. And, left with the prospect of creating their own images in-house, many businesses simply freeze up.

“The term ‘rich data’ can feel scary—even ‘product photography’ can feel scary,” acknowledged Colin Frost, strategy consultant for Fenix Consulting, which assists aftermarket companies in developing successful web and print strategies. “A scene of vast rolling paper, white rooms and expensive photography equipment are often what come to mind. But those are fears of yesterday. Today, you can capture beautiful images with most smartphones.”

EnerSys introduces its new line of Odyssey Battery portable chargers. With automatic six-stage charging, the chargers facilitate full and proper charging. Charger safety features include spark-free connections as well as built-in over-voltage, overload, over-temperature, reverse polarity and ignition protection. The all-digital power-charging platform is packaged in a rugged housing of extruded aluminum, providing weatherproof protection. A user-friendly interface with an innovative LED battery-charge monitor provides users with a relative charge level status at a glance during operation.

Blue Sea Systems bus bars now available at Del City. These engineered products are designed, tested, and built to meet the stringent requirements of the boating, emergency and commercial vehicle industries. Single power inputs can be re-distributed across the entire bar so that multiple output connections can be added. Select from a variety of single- and dual-bus bars, ranging from 100A to 1,000A. Battery terminal-mount bus bars (both positive and negative) can be easily added to a threaded-post battery terminal.

https://www.sema.org/sema-news/2015/12/new-products-december-2015

EnerSys introduces its new line of Odyssey Battery portable chargers. With automatic six-stage charging, the chargers facilitate full and proper charging. Charger safety features include spark-free connections as well as built-in over-voltage, overload, over-temperature, reverse polarity and ignition protection. The all-digital power-charging platform is packaged in a rugged housing of extruded aluminum, providing weatherproof protection. A user-friendly interface with an innovative LED battery-charge monitor provides users with a relative charge level status at a glance during operation.

Blue Sea Systems bus bars now available at Del City. These engineered products are designed, tested, and built to meet the stringent requirements of the boating, emergency and commercial vehicle industries. Single power inputs can be re-distributed across the entire bar so that multiple output connections can be added. Select from a variety of single- and dual-bus bars, ranging from 100A to 1,000A. Battery terminal-mount bus bars (both positive and negative) can be easily added to a threaded-post battery terminal.

https://www.sema.org/sema-news/2015/12/new-products-december-2015

Information is the key to sales. Automotive parts resellers—distributors, retailers and e-commerce dealers—need accurate information about product attributes such as weights and measures, descriptions, current pricing, UPC codes and more in order to power their lookup tools and point-of-sale systems. The SEMA Data Co-op (SDC) was created as a product-data repository to supply that information and more to the automotive specialty parts marketplace.

The SDC provides accurate and high-quality information to retailers from participating manufacturers, importers and brand owners, validating its data to the Auto Care Association Advanced Catalog Enhanced Standard (ACES) and Product Information Exchange Standard (PIES). It is the only source for free and complete data that complies with industry standards for approved retailers, and it doesn’t restrict the amount of data retailers can receive.

Information is the key to sales. Automotive parts resellers—distributors, retailers and e-commerce dealers—need accurate information about product attributes such as weights and measures, descriptions, current pricing, UPC codes and more in order to power their lookup tools and point-of-sale systems. The SEMA Data Co-op (SDC) was created as a product-data repository to supply that information and more to the automotive specialty parts marketplace.

The SDC provides accurate and high-quality information to retailers from participating manufacturers, importers and brand owners, validating its data to the Auto Care Association Advanced Catalog Enhanced Standard (ACES) and Product Information Exchange Standard (PIES). It is the only source for free and complete data that complies with industry standards for approved retailers, and it doesn’t restrict the amount of data retailers can receive.

Introduced at the SEMA Show last year, the SEMA Battle of the Builders® competition began with more than 200 vehicle builders and car customizers entering 260 custom cars competing for the coveted title of Top Builder.

By Chad Simon

A one-hour special focused on the SEMA Battle of the Builders® competition will premiere on Velocity February 1, 2016. Filmed throughout the week of the SEMA Show and culminating at SEMA Ignited, SEMA Battle of the Builders® is the ultimate competition for vehicle builders. The television special, hosted by “Overhaulin’s” Chris Jacobs and Adrienne Janic, features behind-the-scenes footage of the competition and never-before-seen coverage of the judges who narrowed the field down from more than 200 entries.

The winner of the competition was announced Friday evening, November 6, 2015, at SEMA Ignited—the official SEMA Show after-party—in front of a crowd more than 15,000 strong at the main stage in the Gold Lot across the street from the Las Vegas Convention Center.

Introduced at the SEMA Show last year, the SEMA Battle of the Builders® competition began with more than 200 vehicle builders and car customizers entering 260 custom cars competing for the coveted title of Top Builder. Builders who made it to the Top 10 round of competition selected amongst themselves the Top Builder. Production teams were on-site to film various television programs that will air nationwide early next year.

For details on the SEMA Battle of the Builders®, visit www.semaignited.com.

Introduced at the SEMA Show last year, the SEMA Battle of the Builders® competition began with more than 200 vehicle builders and car customizers entering 260 custom cars competing for the coveted title of Top Builder.

By Chad Simon

A one-hour special focused on the SEMA Battle of the Builders® competition will premiere on Velocity February 1, 2016. Filmed throughout the week of the SEMA Show and culminating at SEMA Ignited, SEMA Battle of the Builders® is the ultimate competition for vehicle builders. The television special, hosted by “Overhaulin’s” Chris Jacobs and Adrienne Janic, features behind-the-scenes footage of the competition and never-before-seen coverage of the judges who narrowed the field down from more than 200 entries.

The winner of the competition was announced Friday evening, November 6, 2015, at SEMA Ignited—the official SEMA Show after-party—in front of a crowd more than 15,000 strong at the main stage in the Gold Lot across the street from the Las Vegas Convention Center.

Introduced at the SEMA Show last year, the SEMA Battle of the Builders® competition began with more than 200 vehicle builders and car customizers entering 260 custom cars competing for the coveted title of Top Builder. Builders who made it to the Top 10 round of competition selected amongst themselves the Top Builder. Production teams were on-site to film various television programs that will air nationwide early next year.

For details on the SEMA Battle of the Builders®, visit www.semaignited.com.

Introduced at the SEMA Show last year, the SEMA Battle of the Builders® competition began with more than 200 vehicle builders and car customizers entering 260 custom cars competing for the coveted title of Top Builder.

By Chad Simon

A one-hour special focused on the SEMA Battle of the Builders® competition will premiere on Velocity February 1, 2016. Filmed throughout the week of the SEMA Show and culminating at SEMA Ignited, SEMA Battle of the Builders® is the ultimate competition for vehicle builders. The television special, hosted by “Overhaulin’s” Chris Jacobs and Adrienne Janic, features behind-the-scenes footage of the competition and never-before-seen coverage of the judges who narrowed the field down from more than 200 entries.

The winner of the competition was announced Friday evening, November 6, 2015, at SEMA Ignited—the official SEMA Show after-party—in front of a crowd more than 15,000 strong at the main stage in the Gold Lot across the street from the Las Vegas Convention Center.

Introduced at the SEMA Show last year, the SEMA Battle of the Builders® competition began with more than 200 vehicle builders and car customizers entering 260 custom cars competing for the coveted title of Top Builder. Builders who made it to the Top 10 round of competition selected amongst themselves the Top Builder. Production teams were on-site to film various television programs that will air nationwide early next year.

For details on the SEMA Battle of the Builders®, visit www.semaignited.com.