By SEMA Editors

With the launch of SEMA360, an online ecommerce solution for the aftermarket, comes the best new products of the aftermarket. For those of you experiencing difficulty deciding which of the more than 2,000 products to choose from, here is a list to jump start your experience.

Vortech Superchargers 2020 Ford 5.0L Mustang GT Supercharger System

Vortech Superchargers carries on with their dominant line of Centrifugal Superchargers, adding another 50-State Legal complete system for the 2020 Ford 5.0L Mustang GT. Utilizing the venerable V-3 JT-Trim supercharger and an air-to-air charge cooler, the complete system can boost a stock 5.0 GT to 692HP and 584 LB/FT Torque with 7.5 to 8.5 PSI using CA 91 Octane fuel. From complete 50-State emissions-legal systems to highly modified Coyote engine Tuner kits and with over 30 years’ experience building well engineered, efficient and reliable Superchargers, Vortech has your Mustang covered.

2020 Ford 5.0L Mustang GT SC System Features Include:

V-3 JT-Trim Supercharger with 3.60-in. Drive Pulley
Supplied Livernois Programmer (5A003-150) re-flashes the ECM with a Safe, Custom Vortech Tune using 91 Octane Fuel
Air Inlet Assembly include; High Flow Roto Molded Ducting, OEM replacement K&N Panel Filter, Silicone Sleeves and Reducers and Stainless-Steel Clamps
Discharge Components include; Welded Air to Air Charge Cooler, Vortech Maxflow Race Blow Off Valve with Filter, Mandrel Bent Aluminum Charge Tubes, Silicone Sleeves & Stainless-Steel Clamps.
Billet Aluminum and Steel Supercharger Mounting Bracket Assembly includes; idlers, drive belt and high-grade hardware
Fuel System Upgrades include; Fuel Rail Spacers, High Flow Fuel Injectors and Fuel Pump Voltage Booster
50 State Legal, CARB EO: D-213-40

https://events1.social27.com/sema/expohall/booths/Vortech%20Engineering

SATA Offers Special Edition Spray Gun

SATA spray guns do not only inspire with their stunning aesthetics, they deliver with their cutting-edge engineering. The inner workings of a SATA spray gun is something that many wish to see – and now you can! The SATAjet X 5500 Bionic reveals the unseen technology that makes your SATA spray gun so special.

The special edition spray gun SATAjet X 5500 Bionic is fully functional and suitable for the daily use in the spray booth. Reserve your Special Edition spray gun with your SATA dealer now! Available in Standard (non-digital) version, in HVLP and RP technology, I & O nozzles.

https://events1.social27.com/sema/expohall/booths/SATA%20Spray%20Equipment

Fluidampr Offers Newest Performance Dampers

Visit the SEMA360 new product showcase for this year’s hot new product releases. Including a revision to our popular Toyota 2JZ damper, plus full-on performance diesel competition dampers for the 5.9L/6.7L Cummins engine, and our first ever Pro Pulling tractor damper.

Fluidampr performance dampers provide optimum performance and durability by controlling destructive crankshaft torsional vibration. Install whenever engine modifications are made to help reduce wear on critical internal components. Features high quality, long lasting viscous silicone damper technology. No tuning or maintenance required. SFI 18.1 certified. Available through quality performance parts retailers and distributors. Visit Fluidampr.com or call 716-592-1000 to locate a dealer near you. Made in the USA.

Join the Fluidampr team on-line at SEMA360. Chat with tech support staff. Grab a copy of the latest catalog and educational materials. Watch featured damper & influencer videos. Hang out for a Learn @ Lunch with Fluidampr presentation. Everything you’d expect at a traditional tradeshow booth, moved on-line.

https://events1.social27.com/sema/expohall/booths/Fluidampr

AWE
AWE 4.5-in. S-FLO Closed Carbon Intake System for Audi

The S-FLO Closed Carbon Intake System combines each component of the S-FLO suite and adds a bespoke 2x2 carbon air box that spans the entire width of the grille.

Paired with a 30% increase in filter surface area, and 4.5 inlet tube, the S-FLO Closed Carbon Intake System unlocks a dyno-verified gain 17 hp and 6 lb.-ft. of torque at the wheels.

https://events1.social27.com/sema/expohall/booths/AWE

Supreme Suspensions All New 1.6-in. Ratchet Tie-Down Strap Kit

Introducing Supreme Suspensions all new 1.6-in. Ratchet Tie-Down Strap Kit, available in 2pc and 4pc kits. Hit the trail with Confidence, and take your off-road adventures to a new level knowing that Supreme Suspensions has got your back. This ratchet tie-down strap kit made from professional-grade, high-tensile polyester with triple-stitched webbing, featurse a 1,460-pound safe working load and a 4,400-lb. max break strength to allow you to tie down/rig your heavy loads.

They have an adjustable length of 2-ft. to 10-ft. with included soft loop tie-down straps. Easy-to-use ‘S’ hooks constructed of ASTM equivalent 1045 structural steel will resist deformation and deflection under heavy loads. They are Scratch-Resistant, Waterproof, and UV-protected to allow you to take it anywhere and everywhere you go. Bonus Velcro straps and reusable storage bag are included to conveniently and easily put back together and store your straps! Included in the package are Ratchet Tie-Down Straps with Soft Loops, Velcro Straps, Storage bag, User Guide, Warranty Card, and Supreme Suspensions Sticker.

The Detail Guardz Newest Car Care Tool

Two years ago, The Detail Guardz gave you an extremely powerful bucket filter to help prevent swirl-marks and scratches during the wash process, called the “Dirt Lock”. Success worldwide prompted us to build the Dirt Lock pad washer attachment last year that went onto winning the SEMA global media awards. The Dirt Lock pad washer was quickly seen as an engineering marvel and has been adopted as the industry standard to clean polishing pads quickly, safely and affordably. Now this year, we bring to the table our latest Dirt Lock attachment, the “Scrub And Pump.” An extremely powerful and versatile car care tool that allows you to scrub and flush out any wash mitt, brush, clay mitt or other detailing tools, quickly and safely, so you simply do not bring the dirt back onto the car and scratch the surface of the paint. It works on a spring-loaded system that pumps a heavy stream of cleaner water into your wash mitt or tools and sucks the debris safely underneath the filter in just one motion.

Lastly, we have become one of the largest face shield manufacturers in Canada, producing well over 1.3 Million shields! Our Canadian designed and made “Visiera” face shield (washable and reusable) is perfect for keeping the polish out of your eyes all the way to helping to keep you safe from foreign particles during the pandemic.

We look forward to chatting with you soon at our SEMA360 booth!

Max Trac Suspension
’20+ Jeep Gladiator (Jt) 4.5-in. Lift Kit

The kit features dual rate front and rear coil springs that are designed to be capable of supporting the weight of any accessories. Included is a forged steel track bar which is constructed to be adjusted. The kit also comes with bump stop extensions, sway bar links, brake line extensions, and twin tube shocks, with Fox 2.0 as an upgrade option.

Retro Manufacturing LLC
Detroit Radio - Motor 4HD

The Detroit Motor 4HD radio is designed to match the ’64–’66 Ford Mustang, Ford Falcon, and Ford Ranchero's interior styling. The new release comes with an updated HD tuner, Bluetooth 5.0, an LCD with adjustable display color, non-volatile memory and two 2.1 amp inputs for fast phone charging.

3M
3M Performance Spray Gun System With PPS 2.0, 26778

3M Performance Spray Gun is the industry's lightest. It's built to save time and deliver top performance. Its quick-change replaceable atomizing heads and 3M PPS Series 2.0 Spray Cups speed cleanup, changeovers and cycle times. With nozzle sizes from 1.2 to 2.0, you can spray a full range of coatings with the performance of a premium spray gun.

Quadratec Inc.
Diver Down Front & Rear Neoprene Seat Covers for ’18–’20 Jeep Wrangler JL Unlimited

Diver Down seat covers are cut and patterned to each specific vehicle designed to provide a fit like the original upholstery. Seat covers feature black neoprene backs and sides with your choice of seven great inner panel colors to provide the ultimate interior makeover. Genuine neoprene materials are constructed to provide lasting durability with a soft cushioned feel.

Edelbrock Group
COMP Cams LST Stage 2 Turbo Camshaft Packages for GM LS 4.8L Engines

COMP Cams adds complete cam packages for GM LS 4.8L turbo applications to its LST (Low Shock Technology) cam series that is designed to be optimized for high RPM power production and boost response.

AEM Performance Electronics
VCU200 EV Control Unit

The VCU200 is constructed to allow for customized torque management strategies for a wide range of EV systems/component combinations. It is engineered to unify the tuning/supervision of all EV systems via a customizable interface, controls a single inverter/motor system, communicates with four independent CANbus networks, and can be used on direct- and indirect-drive setups.

Design Engineering Inc.
Polaris RZR Custom Cut Heat Control Kit

The CNC cut, self-adhesive heat shield kit is constructed to reduce the console and seat temperatures as well as blocking radiant heat in the cup holder and drivers right leg area. The shields are manufactured to increase the riding comfort for ’19–’20 Polaris RZR 900 & 1000.

Litespeed Racing
VR20 Three Piece

The VR20 3 piece is custom made in almost any size, offset, bolt pattern, color and available in forged magnesium or forged aluminum or with real carbon fiber barrels from Dymag. Here it is shown in 22x12 et-90 with six-lug configuration for a Ford Raptor.

Big Ass Fans
Sidekick

Sidekick is designed to be an immediate airflow on the go system. Its six-blade design and permanent-magnet motor are constructed to move more air than any barrel fan on the market with quiet, class-leading energy.

Metro Moulded Parts Inc.
Door End Cap Filler Seals,70-74 Mopar 'E' Body

Replaces door endcap filler seals on ’70–’74 Mopar 'E' bodies. The rubber compound is engineered to protect against the elements and features steel cores for strength.

By SEMA Editors

The new K5 Blazer-E retains as much of the stock Blazer as possible and approximately 90% of the new parts installed for the eCrate package are factory components from the Chevrolet Bolt EV.

To convert the ’77 K5 Blazer, the team first removed the original 175-hp 400-cid V-8, three-speed automatic, fuel system and exhaust. Then, the team installed a Bolt EV electric motor, delivering 200 hp and 266 lb.-ft. of torque, paired with a Chevrolet Performance electronically controlled four-speed automatic.

At SEMA360, Chevrolet showcased a ’77 K5 Blazer converted to all-electric propulsion. The K5 Blazer-E is a functional proof of concept of the upcoming Electric Connect and Cruise package Chevrolet Performance plans to sell in the second half of 2021.

During the virtual event, Chevrolet Performance is surveying SEMA members interested in building their own electric projects to help finalize Chevrolet’s initial eCrate offering.

“As GM introduces a new fleet of electric vehicles, it creates an exciting opportunity to bring EV technology to the aftermarket,” said Jim Campbell, GM U.S. vice president of Performance and Motorsports. “Our vision is to offer a comprehensive line of Connect and Cruise systems from Chevrolet Performance, delivering a solution for every customer ranging from LSX V-8s to eCrate conversions.”

The new K5 Blazer-E retains as much of the stock Blazer as possible and approximately 90% of the new parts installed for the eCrate package are factory components from the Chevrolet Bolt EV.

To convert the ’77 K5 Blazer, the team first removed the original 175-hp 400-cid V-8, three-speed automatic, fuel system and exhaust. Then, the team installed a Bolt EV electric motor, delivering 200 hp and 266 lb.-ft. of torque, paired with a Chevrolet Performance electronically controlled four-speed automatic. The rest of the Blazer drivetrain remains untouched, including the transfer case, driveshaft and axles.

Power is supplied by a 400-volt Bolt EV battery pack with 60 kilowatt-hours of usable energy installed in the cargo area. Using production controllers and wiring harnesses preserves many Bolt EV features, including shock protection, battery heating and cooling, battery-overcharge protection and even regenerative braking.

The aftermarket components include an electric power steering kit, an electric pump providing vacuum to the stock brake system and an electronic controller to drive inputs to the vintage Blazer gauges, such as displaying the battery’s state of charge on the original fuel gauge.

To prepare for the eCrate launch, Chevrolet Performance is certifying Electric Connect and Cruise installers. Participating Chevrolet dealers and aftermarket companies will receive the training, tools and equipment needed to work with high-voltage systems and charging stations to service customers’ vehicles.

Lingenfelter Performance Engineering in Brighton, Michigan, will be the first company to pilot the training and certification program. This experience will help inform the certification process for future installers.

The 60-kWh Electric Connect and Cruise package, expected to be available in the second half of 2021, includes:

• 60-kWh battery pack
• DC-to-AC power inverter to drive the electric motor
• DC-to-DC power converter to power low-voltage systems
• Wiring harnesses, controllers and water pumps for battery heating and cooling

Chevrolet Performance is also evaluating additional eCrate packages with higher-performance options and new battery configurations to fit a wider range of aftermarket applications. Longer term, the team will work to integrate GM’s modular Ultium battery system technologies.

“Minutes after Chevrolet showed the E-10 concept, customers started calling to ask how soon they could build their EV project,” said Russ O’Blenes, Chevrolet director of engineering, Performance and Racing. “The K5 Blazer-E demonstrates what is possible for customers who want to convert their vintage truck to a daily driver with the instant torque and unique driving experience of an EV. For customers who want more extreme performance, the modular eCrate system will have virtually limitless applications.”

By SEMA Editors

The new K5 Blazer-E retains as much of the stock Blazer as possible and approximately 90% of the new parts installed for the eCrate package are factory components from the Chevrolet Bolt EV.

To convert the ’77 K5 Blazer, the team first removed the original 175-hp 400-cid V-8, three-speed automatic, fuel system and exhaust. Then, the team installed a Bolt EV electric motor, delivering 200 hp and 266 lb.-ft. of torque, paired with a Chevrolet Performance electronically controlled four-speed automatic.

At SEMA360, Chevrolet showcased a ’77 K5 Blazer converted to all-electric propulsion. The K5 Blazer-E is a functional proof of concept of the upcoming Electric Connect and Cruise package Chevrolet Performance plans to sell in the second half of 2021.

During the virtual event, Chevrolet Performance is surveying SEMA members interested in building their own electric projects to help finalize Chevrolet’s initial eCrate offering.

“As GM introduces a new fleet of electric vehicles, it creates an exciting opportunity to bring EV technology to the aftermarket,” said Jim Campbell, GM U.S. vice president of Performance and Motorsports. “Our vision is to offer a comprehensive line of Connect and Cruise systems from Chevrolet Performance, delivering a solution for every customer ranging from LSX V-8s to eCrate conversions.”

The new K5 Blazer-E retains as much of the stock Blazer as possible and approximately 90% of the new parts installed for the eCrate package are factory components from the Chevrolet Bolt EV.

To convert the ’77 K5 Blazer, the team first removed the original 175-hp 400-cid V-8, three-speed automatic, fuel system and exhaust. Then, the team installed a Bolt EV electric motor, delivering 200 hp and 266 lb.-ft. of torque, paired with a Chevrolet Performance electronically controlled four-speed automatic. The rest of the Blazer drivetrain remains untouched, including the transfer case, driveshaft and axles.

Power is supplied by a 400-volt Bolt EV battery pack with 60 kilowatt-hours of usable energy installed in the cargo area. Using production controllers and wiring harnesses preserves many Bolt EV features, including shock protection, battery heating and cooling, battery-overcharge protection and even regenerative braking.

The aftermarket components include an electric power steering kit, an electric pump providing vacuum to the stock brake system and an electronic controller to drive inputs to the vintage Blazer gauges, such as displaying the battery’s state of charge on the original fuel gauge.

To prepare for the eCrate launch, Chevrolet Performance is certifying Electric Connect and Cruise installers. Participating Chevrolet dealers and aftermarket companies will receive the training, tools and equipment needed to work with high-voltage systems and charging stations to service customers’ vehicles.

Lingenfelter Performance Engineering in Brighton, Michigan, will be the first company to pilot the training and certification program. This experience will help inform the certification process for future installers.

The 60-kWh Electric Connect and Cruise package, expected to be available in the second half of 2021, includes:

• 60-kWh battery pack
• DC-to-AC power inverter to drive the electric motor
• DC-to-DC power converter to power low-voltage systems
• Wiring harnesses, controllers and water pumps for battery heating and cooling

Chevrolet Performance is also evaluating additional eCrate packages with higher-performance options and new battery configurations to fit a wider range of aftermarket applications. Longer term, the team will work to integrate GM’s modular Ultium battery system technologies.

“Minutes after Chevrolet showed the E-10 concept, customers started calling to ask how soon they could build their EV project,” said Russ O’Blenes, Chevrolet director of engineering, Performance and Racing. “The K5 Blazer-E demonstrates what is possible for customers who want to convert their vintage truck to a daily driver with the instant torque and unique driving experience of an EV. For customers who want more extreme performance, the modular eCrate system will have virtually limitless applications.”

By Ashley Reyes

New video interviews of the 2020 YEN Vanguard Award winner and YEN Young Executive of the Year is available on the Young Executives Network’s (YEN) SEMA360 Showcase.

YEN Vanguard Award

Brian Reese, The Retrofit Source, is this year’s SEMA Vanguard Award winner—an honor given to an individual, business or organization that has positively impacted a young executive’s career within the automotive industry.  

As the CEO of a disruptive business in the aftermarket, Reese understands the importance of helping the next generation of leaders to grow, and fosters opportunities for mentorship in his day-to-day activities by dedicating time to share his knowledge and insights with younger employees and industry leaders. Throughout his career, he has helped advance business operations for notable aftermarket brands. Reese is a dedicated SEMA volunteer who often heads up strategic initiatives and allows and encourages his employees to volunteer in order to better themselves, the company and the industry at large.

YEN Young Executive of the Year Award

Thomas Harrell, AllPro Distributing, is this year’s YEN Young Executive of the Year winner.

Presented to an individual who has made a positive impact on the industry, SEMA YEN Young Executive of the Year is awarded to a YEN member who has demonstrated exceptional service, integrity, professional growth and business ethics.

In addition to successfully leading the integration of Weathers Auto Supply into AllPro distributing’s distribution network, Harrell has expanded into new markets and strengthened the company’s presence through joining the AAM group.

SEMA360 participants are invited to watch new video interviews of the award winners by visiting the SEMA360 YEN Showcase.

By Ashley Reyes

New video interviews of the 2020 YEN Vanguard Award winner and YEN Young Executive of the Year is available on the Young Executives Network’s (YEN) SEMA360 Showcase.

YEN Vanguard Award

Brian Reese, The Retrofit Source, is this year’s SEMA Vanguard Award winner—an honor given to an individual, business or organization that has positively impacted a young executive’s career within the automotive industry.  

As the CEO of a disruptive business in the aftermarket, Reese understands the importance of helping the next generation of leaders to grow, and fosters opportunities for mentorship in his day-to-day activities by dedicating time to share his knowledge and insights with younger employees and industry leaders. Throughout his career, he has helped advance business operations for notable aftermarket brands. Reese is a dedicated SEMA volunteer who often heads up strategic initiatives and allows and encourages his employees to volunteer in order to better themselves, the company and the industry at large.

YEN Young Executive of the Year Award

Thomas Harrell, AllPro Distributing, is this year’s YEN Young Executive of the Year winner.

Presented to an individual who has made a positive impact on the industry, SEMA YEN Young Executive of the Year is awarded to a YEN member who has demonstrated exceptional service, integrity, professional growth and business ethics.

In addition to successfully leading the integration of Weathers Auto Supply into AllPro distributing’s distribution network, Harrell has expanded into new markets and strengthened the company’s presence through joining the AAM group.

SEMA360 participants are invited to watch new video interviews of the award winners by visiting the SEMA360 YEN Showcase.

By Ashley Reyes

New video interviews of the 2020 YEN Vanguard Award winner and YEN Young Executive of the Year is available on the Young Executives Network’s (YEN) SEMA360 Showcase.

YEN Vanguard Award

Brian Reese, The Retrofit Source, is this year’s SEMA Vanguard Award winner—an honor given to an individual, business or organization that has positively impacted a young executive’s career within the automotive industry.  

As the CEO of a disruptive business in the aftermarket, Reese understands the importance of helping the next generation of leaders to grow, and fosters opportunities for mentorship in his day-to-day activities by dedicating time to share his knowledge and insights with younger employees and industry leaders. Throughout his career, he has helped advance business operations for notable aftermarket brands. Reese is a dedicated SEMA volunteer who often heads up strategic initiatives and allows and encourages his employees to volunteer in order to better themselves, the company and the industry at large.

YEN Young Executive of the Year Award

Thomas Harrell, AllPro Distributing, is this year’s YEN Young Executive of the Year winner.

Presented to an individual who has made a positive impact on the industry, SEMA YEN Young Executive of the Year is awarded to a YEN member who has demonstrated exceptional service, integrity, professional growth and business ethics.

In addition to successfully leading the integration of Weathers Auto Supply into AllPro distributing’s distribution network, Harrell has expanded into new markets and strengthened the company’s presence through joining the AAM group.

SEMA360 participants are invited to watch new video interviews of the award winners by visiting the SEMA360 YEN Showcase.

By Ashley Reyes

Jenna Jefferies	Sydney McQueary

The SEMA Businesswomen’s Network (SBN) Jenna Jefferies is the 2020 SheIsSEMA Woman of the Year. The announcement was made through a new video that was just released on the SBN Showcase in SEMA360.

Jefferies, who is a former SBN Select Committee member, SEMA Cares Select Committee member and active SEMA volunteer, received the award, which recognizes women who positively impact the industry through leadership and active industry involvement. SEMA360 participants are invited to visit the SEMA360 SBN Showcase to watch a video of Jefferies sharing what inspires her as a woman in the industry, who helped her get here, and what her reaction is to winning the award. Attendees can connect with Jefferies via SBN’s Showcase page on Wednesday, November 4, from 11:00 a.m.–11:30 a.m. (PST) via a Boardroom to hear about her journey in the industry.

Also on the SEMA360 SBN Showcase in an announcement of this year’s Jessi Combs Rising Star award—Sydney McQueary from the University of Tennessee. McQueary is a 2020 SEMA Scholarship winner and is being recognized as a young woman in the industry who is making significant strides in advancing her career. 

The SEMA360 SBN Showcase also includes industry resources and networking events tailored specifically to women in automotive.

By Ashley Reyes

Jenna Jefferies	Sydney McQueary

The SEMA Businesswomen’s Network (SBN) Jenna Jefferies is the 2020 SheIsSEMA Woman of the Year. The announcement was made through a new video that was just released on the SBN Showcase in SEMA360.

Jefferies, who is a former SBN Select Committee member, SEMA Cares Select Committee member and active SEMA volunteer, received the award, which recognizes women who positively impact the industry through leadership and active industry involvement. SEMA360 participants are invited to visit the SEMA360 SBN Showcase to watch a video of Jefferies sharing what inspires her as a woman in the industry, who helped her get here, and what her reaction is to winning the award. Attendees can connect with Jefferies via SBN’s Showcase page on Wednesday, November 4, from 11:00 a.m.–11:30 a.m. (PST) via a Boardroom to hear about her journey in the industry.

Also on the SEMA360 SBN Showcase in an announcement of this year’s Jessi Combs Rising Star award—Sydney McQueary from the University of Tennessee. McQueary is a 2020 SEMA Scholarship winner and is being recognized as a young woman in the industry who is making significant strides in advancing her career. 

The SEMA360 SBN Showcase also includes industry resources and networking events tailored specifically to women in automotive.

By Ashley Reyes

Jenna Jefferies	Sydney McQueary

The SEMA Businesswomen’s Network (SBN) Jenna Jefferies is the 2020 SheIsSEMA Woman of the Year. The announcement was made through a new video that was just released on the SBN Showcase in SEMA360.

Jefferies, who is a former SBN Select Committee member, SEMA Cares Select Committee member and active SEMA volunteer, received the award, which recognizes women who positively impact the industry through leadership and active industry involvement. SEMA360 participants are invited to visit the SEMA360 SBN Showcase to watch a video of Jefferies sharing what inspires her as a woman in the industry, who helped her get here, and what her reaction is to winning the award. Attendees can connect with Jefferies via SBN’s Showcase page on Wednesday, November 4, from 11:00 a.m.–11:30 a.m. (PST) via a Boardroom to hear about her journey in the industry.

Also on the SEMA360 SBN Showcase in an announcement of this year’s Jessi Combs Rising Star award—Sydney McQueary from the University of Tennessee. McQueary is a 2020 SEMA Scholarship winner and is being recognized as a young woman in the industry who is making significant strides in advancing her career. 

The SEMA360 SBN Showcase also includes industry resources and networking events tailored specifically to women in automotive.

By Ashley Reyes

The SEMA Truck and Off-Road Alliance (TORA) has announced the recipients for two of the council’s prestigious industry awards—The TORA Hall of Fame and TORA Retailer of the Year.

TORA Hall of Fame – Henry "Tyson" Leonard (Deceased 2020), Leonard Building and Truck Accessories

Established to recognize and honor an outstanding individual whose creativity and industriousness has significantly enhanced or contributed to the industry’s growth, Henry “Tyson” Leonard of Leonard Buildings and Truck Accessories has been named the 2020 TORA Hall of Fame Award recipient.

Leonard, who passed away early this year, founded Leonard Aluminum Utility Buildings, a manufacturer of storage buildings, in 1963. Recognizing that the construction of truck covers was very similar to that of portable sheds, the company began selling pickup truck covers in 1969. The diversification helped the company grow even more, and by 1975, Leonard Buildings and Truck Accessories was set up in 15 locations. Soon, he expanded the truck accessories line to rear sliding windows for pickups, white plastic toolboxes, aluminum running boards and step bumpers.

Today, the Leonard brand is synonymous with truck accessories in the Southeast and continues to flourish in 58 locations and counting. Beyond business, Leonard was continually focused on the success of his employees and was not only admired as a larger-than-life personality and salesman, but also as a mentor to all Leonard employees. In 2016, Tyson sold his business and transitioned to enjoy his last years on his farm with his wife and animals. In January 2020, Tyson passed away.

TORA Retailer of the Year – Dixie 4 Wheel Drive

Established to recognize an outstanding light-truck accessory retailer that has enhanced the stature and growth of the truck and off-road industry, this year’s TORA Retailer of the Year Award is presented to Dixie 4 Wheel Drive.

Dixie 4 Wheel Drive is a leading influencer of off-road culture in Utah. For more than 20 years, the company has built high-end vehicles that go to the extreme terrain of the Sand Hollow Recreation area and Dixie’s newest location in Moab, Utah. As one of the company’s original owners, Milt Thompson is known for helping build some of the most iconic trails at Sand Hollow State Park recreational area.

Today, Dixie 4 Wheel Drive continues to look for ways to expand education to their customers by focusing on in-person classes. It’s well-known for its “101” class, which introduces new consumers into the lifestyle of the off-road world. Their facilities also host local groups such as the Desert Roads and Trails Society and Utah Public Lands Alliance (UPLA), both focused on keeping recreational lands open. Dixie 4 Wheel Drive can also be found hosting some of the biggest vendor parties at its Moab location during the Easter Jeep Safari.

Hear from Dixie 4 Wheel Drive’s General Manager Tara Thompson as she shares the role her customers play in the success of the business, and what the company is doing to continuously educate their customers directly from their show floor by visiting the TORA Showcase in SEMA360.

You will also be able to hear from Leonard Buildings and Truck Accessories’ long-time employee Tracy Goss, as he reflect on Leonard’s legacy and positive impact on the industry.