SEMA News—July 2015

INTERNET
By Joe Dysart

Score One For The Little Guy

Your Internet Just Got Fairer

New FCC regulations restored net neutrality—equal access to the Internet. As a result, a giant competitor cannot cut a special deal with a broadband provider to block the transmission of a website that was created by a much smaller competitor.

As of June 2015, telecommunications and cable companies were knocked back on their heels when new government regulations took effect prohibiting those companies from allowing some company websites to download faster than others. The move restores what has commonly become known as net neutrality—or equal access to the Internet.

For businesses, the new rules issued by the Federal Communications Commission (FCC) ensure that their competitors cannot cut special deals with telcos and cable companies to give preferential download treatment to their websites and web properties. Put another way: A giant company that uses a lot of video to promote its brand can no longer cut a deal with a broadband provider to ensure that its video downloads quicker than, say, the promotional video a much smaller company uploads
to YouTube.

The new rules also mean that the same telcos and cable companies cannot block the downloads of websites they disagree with politically, nor can they block the downloads of websites they perceive to be fierce competitors. For example: A giant competitor cannot cut a special deal with a broadband provider to block the transmission of a website that was created by a much smaller competitor.

The FCC’s move cheered a number of onlookers, including the President of the United States. The FCC decision will protect innovation and create a level playing field for the next generation of entrepreneurs, President Barack Obama said in a statement.

“More than 4 million people wrote in to the FCC—overwhelmingly in support of a free and fair Internet,” Obama wrote. “So to all the people who participated in this conversation, I have a simple message: Thank you.”

Matt Wood agreed. He is policy director for Free Press (www.freepress.net), a consumer advocacy group.

“The FCC has restored the principle of common carriage for Internet access, the most vital two-way communications platform of our time,” Wood said.

Not surprisingly, the telcos and cable companies are not doing cartwheels over the decision. In April, they responded via their industry association, the U.S. Telecom Association, with a lawsuit.

“In challenging the legality of the FCC’s Open Internet order, U.S. Telecom believes the FCC used the wrong approach to implementing net neutrality standards,” said Walter McCormick, the association’s president. Essentially, the FCC order is “arbitrary and capricious, and violates federal law,” he said.

	For businesses, the new rules issued by the FCC ensure that their competitors cannot cut special deals with telcos and cable companies to give preferential download treatment to their websites and web properties.

Industry watchers predict U.S. Telecom’s lawsuit could take years to wind its way through the judicial system, but the FCC rules reign supreme in the interim. Specifically, the new playing field—which takes effect June 12—prohibits broadband providers from blocking any content deemed lawful, including similarly legal web apps and services.

The new rules also prohibit broadband providers from “throttling,” a tactic some broadband providers have used to slow traffic from heavy users of the Internet, such as companies and individuals who transmit and/or receive extremely large loads of video. The new rules also prohibit users from cutting special deals with broadband providers to speed up the transmission of their web content.

Last year, for example, streaming movie company Netflix cut a deal with Comcast—one of the largest Internet service providers in the United States—to receive preferential, premium download treatment from Comcast. The deal raised eyebrows for a number of reasons, including the fact that terms and details of the agreement were kept secret by both Comcast and Netflix. Under the new FCC rules, that deal becomes illegal June 12.

The FCC was able to issue the new rules only after some sophisticated legal maneuvering. Essentially, the agency did so by reclassifying broadband providers as telecommunications services. The move—officially rendered with the FCC’s “Open Internet Order”—instantly brought telcos and cable companies under the jurisdiction of the FCC (www.fcc.gov/document/fcc-releases-open-internet-order). The move essentially reclassified broadband providers as public utilities and made them subject to the Title II Communications Act of 1934, which was revised by Congress in 1996.

To say that broadband providers and their proponents are still fuming over what the FCC has wrought would be an understatement.

“Only action by Congress can fix the damage and uncertainty this FCC order has inflicted on the Internet,” said U.S. Senator John Thune (R-South Dakota).

For years, many telcos and cable companies have insisted that net neutrality is an idyllic, unrealistic dream that is divorced from the forces of everyday capitalism. The Internet, they maintained, is not an all-you-can-eat buffet in which a company such as Netflix can hog 30% of daily Internet bandwidth and not expect to pay a premium for such unusual and extremely profitable access. They say that the market—and not regulators—should shape who pays what.

Besides their lawsuit, broadband providers are also looking to their champions in Congress to undo the FCC’s legal maneuvering.

“Ironically, this order will likely do nothing to address the fairness issues raised by Democrats and Internet activists,” said House Rep. Marsha Blackburn (Tennessee-R), a longtime broadband supporter who has introduced a bill to undo the FCC’s order. “Rather, under the guise of keeping the Internet ‘free and open,’ they simply advocated for an approach that allows Big Brother to step into the shoes of service providers.”

Blackburn is also skeptical of some language in the FCC’s order, which gives the agency latitude to decide the finer points of broadband transmission and access on a case-by-case basis.

“What they’re trying to do is set up a scheme whereby they can pick winners and losers,” Blackburn said. “The government will regulate rates, create its own fast lanes, control the placement of content and raise fees and taxes.”

Counters Free Press’s Wood: “This is not a government takeover of the Internet or an onerous utility-style regulation. Any claims that these rules create new taxes or harm investment have been completely debunked. The FCC’s overall approach is the right one: Apply Title II to protect the free and open Internet and prevent a few powerful broadband providers from becoming gatekeepers. These rules are an all-too-rare example of Washington actually working for the people—responding to a massive public outcry to protect Internet users and keep powerful corporations in check. Title II is the correct, common-sense path to providing real Net Neutrality protections under the law.”

So far, it’s too early to determine which side will prevail in the courts—or in Congress—but one thing is certain: A lot of rich lawyers contracted by the broadband providers are about to get a lot richer.

Joe Dysart is an Internet speaker and business consultant
based in Manhattan.
joe@joedysart.com
www.joedysart.com

SEMA News—July 2015

INTERNET
By Joe Dysart

Score One For The Little Guy

Your Internet Just Got Fairer

New FCC regulations restored net neutrality—equal access to the Internet. As a result, a giant competitor cannot cut a special deal with a broadband provider to block the transmission of a website that was created by a much smaller competitor.

As of June 2015, telecommunications and cable companies were knocked back on their heels when new government regulations took effect prohibiting those companies from allowing some company websites to download faster than others. The move restores what has commonly become known as net neutrality—or equal access to the Internet.

For businesses, the new rules issued by the Federal Communications Commission (FCC) ensure that their competitors cannot cut special deals with telcos and cable companies to give preferential download treatment to their websites and web properties. Put another way: A giant company that uses a lot of video to promote its brand can no longer cut a deal with a broadband provider to ensure that its video downloads quicker than, say, the promotional video a much smaller company uploads
to YouTube.

The new rules also mean that the same telcos and cable companies cannot block the downloads of websites they disagree with politically, nor can they block the downloads of websites they perceive to be fierce competitors. For example: A giant competitor cannot cut a special deal with a broadband provider to block the transmission of a website that was created by a much smaller competitor.

The FCC’s move cheered a number of onlookers, including the President of the United States. The FCC decision will protect innovation and create a level playing field for the next generation of entrepreneurs, President Barack Obama said in a statement.

“More than 4 million people wrote in to the FCC—overwhelmingly in support of a free and fair Internet,” Obama wrote. “So to all the people who participated in this conversation, I have a simple message: Thank you.”

Matt Wood agreed. He is policy director for Free Press (www.freepress.net), a consumer advocacy group.

“The FCC has restored the principle of common carriage for Internet access, the most vital two-way communications platform of our time,” Wood said.

Not surprisingly, the telcos and cable companies are not doing cartwheels over the decision. In April, they responded via their industry association, the U.S. Telecom Association, with a lawsuit.

“In challenging the legality of the FCC’s Open Internet order, U.S. Telecom believes the FCC used the wrong approach to implementing net neutrality standards,” said Walter McCormick, the association’s president. Essentially, the FCC order is “arbitrary and capricious, and violates federal law,” he said.

	For businesses, the new rules issued by the FCC ensure that their competitors cannot cut special deals with telcos and cable companies to give preferential download treatment to their websites and web properties.

Industry watchers predict U.S. Telecom’s lawsuit could take years to wind its way through the judicial system, but the FCC rules reign supreme in the interim. Specifically, the new playing field—which takes effect June 12—prohibits broadband providers from blocking any content deemed lawful, including similarly legal web apps and services.

The new rules also prohibit broadband providers from “throttling,” a tactic some broadband providers have used to slow traffic from heavy users of the Internet, such as companies and individuals who transmit and/or receive extremely large loads of video. The new rules also prohibit users from cutting special deals with broadband providers to speed up the transmission of their web content.

Last year, for example, streaming movie company Netflix cut a deal with Comcast—one of the largest Internet service providers in the United States—to receive preferential, premium download treatment from Comcast. The deal raised eyebrows for a number of reasons, including the fact that terms and details of the agreement were kept secret by both Comcast and Netflix. Under the new FCC rules, that deal becomes illegal June 12.

The FCC was able to issue the new rules only after some sophisticated legal maneuvering. Essentially, the agency did so by reclassifying broadband providers as telecommunications services. The move—officially rendered with the FCC’s “Open Internet Order”—instantly brought telcos and cable companies under the jurisdiction of the FCC (www.fcc.gov/document/fcc-releases-open-internet-order). The move essentially reclassified broadband providers as public utilities and made them subject to the Title II Communications Act of 1934, which was revised by Congress in 1996.

To say that broadband providers and their proponents are still fuming over what the FCC has wrought would be an understatement.

“Only action by Congress can fix the damage and uncertainty this FCC order has inflicted on the Internet,” said U.S. Senator John Thune (R-South Dakota).

For years, many telcos and cable companies have insisted that net neutrality is an idyllic, unrealistic dream that is divorced from the forces of everyday capitalism. The Internet, they maintained, is not an all-you-can-eat buffet in which a company such as Netflix can hog 30% of daily Internet bandwidth and not expect to pay a premium for such unusual and extremely profitable access. They say that the market—and not regulators—should shape who pays what.

Besides their lawsuit, broadband providers are also looking to their champions in Congress to undo the FCC’s legal maneuvering.

“Ironically, this order will likely do nothing to address the fairness issues raised by Democrats and Internet activists,” said House Rep. Marsha Blackburn (Tennessee-R), a longtime broadband supporter who has introduced a bill to undo the FCC’s order. “Rather, under the guise of keeping the Internet ‘free and open,’ they simply advocated for an approach that allows Big Brother to step into the shoes of service providers.”

Blackburn is also skeptical of some language in the FCC’s order, which gives the agency latitude to decide the finer points of broadband transmission and access on a case-by-case basis.

“What they’re trying to do is set up a scheme whereby they can pick winners and losers,” Blackburn said. “The government will regulate rates, create its own fast lanes, control the placement of content and raise fees and taxes.”

Counters Free Press’s Wood: “This is not a government takeover of the Internet or an onerous utility-style regulation. Any claims that these rules create new taxes or harm investment have been completely debunked. The FCC’s overall approach is the right one: Apply Title II to protect the free and open Internet and prevent a few powerful broadband providers from becoming gatekeepers. These rules are an all-too-rare example of Washington actually working for the people—responding to a massive public outcry to protect Internet users and keep powerful corporations in check. Title II is the correct, common-sense path to providing real Net Neutrality protections under the law.”

So far, it’s too early to determine which side will prevail in the courts—or in Congress—but one thing is certain: A lot of rich lawyers contracted by the broadband providers are about to get a lot richer.

Joe Dysart is an Internet speaker and business consultant
based in Manhattan.
joe@joedysart.com
www.joedysart.com

SEMA Member News—July/August 2015

McGuire and Reinhardt Lead TORA Toward the Future

	Lee McGuire of Superlift Suspension Systems became the TORA chair.

The Truck and Off-Road Alliance (TORA) installed new leadership on July 1. Lee McGuire, the new chair, first joined the aftermarket industry in 2003. She brings a great deal of volunteer experience to the position, having served previously on the select committees of the Motorsports Parts Manufacturers Council (MPMC), the SEMA Businesswomen’s Network and the Young Executives Network. McGuire is currently the Superlift Suspension Systems director of marketing.

Kathryn Reinhardt, marketing manager at MagnaFlow, is McGuire’s right hand as chair-elect. Reinhardt has served on the TORA select committee since 2012. McGuire and Reinhardt shared their leadership goals in a recent interview with SEMA Member News.

SEMA Member News: Why are you involved in TORA?

Lee McGuire: I am involved in the council because I feel that SEMA and this industry have given me so much personally and professionally; it is the perfect way to give back. I also feel that I can make sure the needs of members are well represented as part of this council, as I know a number of people in the industry. Hearing what they need and helping give them a voice is very rewarding.

Kathryn Reinhardt of MagnaFlow is the TORA chair-elect.

Kathryn Reinhardt: I am involved because it’s the right thing to do. Volunteering my time is not easy, but the value in the time I get with SEMA staff, industry leaders and customers is time I can’t get anywhere else. I get to sit next to these knowledgeable people who really care about strengthening the aftermarket and want to do their best to elevate their companies. It’s an experience that you
can’t get or recreate anywhere else.

SMN: What value do you find in SEMA council membership?

LM: We feel that our council membership is important because it ensures that we have a voice not only as a company but as a market segment, and we have a way to have an impact and make our
needs known.

KR: MagnaFlow sees participating in the SEMA councils as a way to learn. We want our staff to learn more about the industry, learn more about how the company interacts and more about themselves and their needs. Council membership provides firsthand experience for people who want to better their careers and better their company’s stature.

SMN: What do you hope to accomplish during your term?

LM: I hope to continue so many of the great programs in place, such as the Media Preview and our big involvement with the Pinewood Drags benefiting SEMA Cares. Something I hope to really grow during my term is the number of members at large who get activated and engaged in task forces and working on projects that move the council forward.

KR: I am excited to meet more members. The membership is the lifeline of the group. I want to know more about what TORA can do for them to make businesses better, to increase their revenues and to gather new customers.

SMN: Why should companies join the council?

LM: Companies should join this council for the many member-specific benefits, such as access to great TORA data through SEMA Education, the opportunity to participate in the Media Preview and a host of other tangible benefits you can take advantage of right away. Being part of the council also gives you an avenue to network with other companies in your segment, and the great reception held at the SEMA Show is a perfect example of that. We hope you will all join us at that and other networking functions throughout the year.

KR: What do you have to lose? Joining a council allows you to reach and communicate with industry peers you may never have met before. It allows you to be open to industry needs and work together for the betterment of the aftermarket. It allows you to be informed and to learn new best practices from industry leaders. I can’t think of a reason not to join.

SMN: What have you and your company gained from your council involvement?

LM: The networking I have gained from being involved as a SEMA volunteer has been invaluable! You learn so much from all the volunteers that pull together for the good of
the industry.

KR: I have gained new relationships with great people. I have learned about industry topics affecting multiple segments and I have gained new insight to develop new programs for MagnaFlow.

SEMA Member News—July/August 2015

McGuire and Reinhardt Lead TORA Toward the Future

	Lee McGuire of Superlift Suspension Systems became the TORA chair.

The Truck and Off-Road Alliance (TORA) installed new leadership on July 1. Lee McGuire, the new chair, first joined the aftermarket industry in 2003. She brings a great deal of volunteer experience to the position, having served previously on the select committees of the Motorsports Parts Manufacturers Council (MPMC), the SEMA Businesswomen’s Network and the Young Executives Network. McGuire is currently the Superlift Suspension Systems director of marketing.

Kathryn Reinhardt, marketing manager at MagnaFlow, is McGuire’s right hand as chair-elect. Reinhardt has served on the TORA select committee since 2012. McGuire and Reinhardt shared their leadership goals in a recent interview with SEMA Member News.

SEMA Member News: Why are you involved in TORA?

Lee McGuire: I am involved in the council because I feel that SEMA and this industry have given me so much personally and professionally; it is the perfect way to give back. I also feel that I can make sure the needs of members are well represented as part of this council, as I know a number of people in the industry. Hearing what they need and helping give them a voice is very rewarding.

Kathryn Reinhardt of MagnaFlow is the TORA chair-elect.

Kathryn Reinhardt: I am involved because it’s the right thing to do. Volunteering my time is not easy, but the value in the time I get with SEMA staff, industry leaders and customers is time I can’t get anywhere else. I get to sit next to these knowledgeable people who really care about strengthening the aftermarket and want to do their best to elevate their companies. It’s an experience that you
can’t get or recreate anywhere else.

SMN: What value do you find in SEMA council membership?

LM: We feel that our council membership is important because it ensures that we have a voice not only as a company but as a market segment, and we have a way to have an impact and make our
needs known.

KR: MagnaFlow sees participating in the SEMA councils as a way to learn. We want our staff to learn more about the industry, learn more about how the company interacts and more about themselves and their needs. Council membership provides firsthand experience for people who want to better their careers and better their company’s stature.

SMN: What do you hope to accomplish during your term?

LM: I hope to continue so many of the great programs in place, such as the Media Preview and our big involvement with the Pinewood Drags benefiting SEMA Cares. Something I hope to really grow during my term is the number of members at large who get activated and engaged in task forces and working on projects that move the council forward.

KR: I am excited to meet more members. The membership is the lifeline of the group. I want to know more about what TORA can do for them to make businesses better, to increase their revenues and to gather new customers.

SMN: Why should companies join the council?

LM: Companies should join this council for the many member-specific benefits, such as access to great TORA data through SEMA Education, the opportunity to participate in the Media Preview and a host of other tangible benefits you can take advantage of right away. Being part of the council also gives you an avenue to network with other companies in your segment, and the great reception held at the SEMA Show is a perfect example of that. We hope you will all join us at that and other networking functions throughout the year.

KR: What do you have to lose? Joining a council allows you to reach and communicate with industry peers you may never have met before. It allows you to be open to industry needs and work together for the betterment of the aftermarket. It allows you to be informed and to learn new best practices from industry leaders. I can’t think of a reason not to join.

SMN: What have you and your company gained from your council involvement?

LM: The networking I have gained from being involved as a SEMA volunteer has been invaluable! You learn so much from all the volunteers that pull together for the good of
the industry.

KR: I have gained new relationships with great people. I have learned about industry topics affecting multiple segments and I have gained new insight to develop new programs for MagnaFlow.

SEMA Member News—July/August 2015

McGuire and Reinhardt Lead TORA Toward the Future

	Lee McGuire of Superlift Suspension Systems became the TORA chair.

The Truck and Off-Road Alliance (TORA) installed new leadership on July 1. Lee McGuire, the new chair, first joined the aftermarket industry in 2003. She brings a great deal of volunteer experience to the position, having served previously on the select committees of the Motorsports Parts Manufacturers Council (MPMC), the SEMA Businesswomen’s Network and the Young Executives Network. McGuire is currently the Superlift Suspension Systems director of marketing.

Kathryn Reinhardt, marketing manager at MagnaFlow, is McGuire’s right hand as chair-elect. Reinhardt has served on the TORA select committee since 2012. McGuire and Reinhardt shared their leadership goals in a recent interview with SEMA Member News.

SEMA Member News: Why are you involved in TORA?

Lee McGuire: I am involved in the council because I feel that SEMA and this industry have given me so much personally and professionally; it is the perfect way to give back. I also feel that I can make sure the needs of members are well represented as part of this council, as I know a number of people in the industry. Hearing what they need and helping give them a voice is very rewarding.

Kathryn Reinhardt of MagnaFlow is the TORA chair-elect.

Kathryn Reinhardt: I am involved because it’s the right thing to do. Volunteering my time is not easy, but the value in the time I get with SEMA staff, industry leaders and customers is time I can’t get anywhere else. I get to sit next to these knowledgeable people who really care about strengthening the aftermarket and want to do their best to elevate their companies. It’s an experience that you
can’t get or recreate anywhere else.

SMN: What value do you find in SEMA council membership?

LM: We feel that our council membership is important because it ensures that we have a voice not only as a company but as a market segment, and we have a way to have an impact and make our
needs known.

KR: MagnaFlow sees participating in the SEMA councils as a way to learn. We want our staff to learn more about the industry, learn more about how the company interacts and more about themselves and their needs. Council membership provides firsthand experience for people who want to better their careers and better their company’s stature.

SMN: What do you hope to accomplish during your term?

LM: I hope to continue so many of the great programs in place, such as the Media Preview and our big involvement with the Pinewood Drags benefiting SEMA Cares. Something I hope to really grow during my term is the number of members at large who get activated and engaged in task forces and working on projects that move the council forward.

KR: I am excited to meet more members. The membership is the lifeline of the group. I want to know more about what TORA can do for them to make businesses better, to increase their revenues and to gather new customers.

SMN: Why should companies join the council?

LM: Companies should join this council for the many member-specific benefits, such as access to great TORA data through SEMA Education, the opportunity to participate in the Media Preview and a host of other tangible benefits you can take advantage of right away. Being part of the council also gives you an avenue to network with other companies in your segment, and the great reception held at the SEMA Show is a perfect example of that. We hope you will all join us at that and other networking functions throughout the year.

KR: What do you have to lose? Joining a council allows you to reach and communicate with industry peers you may never have met before. It allows you to be open to industry needs and work together for the betterment of the aftermarket. It allows you to be informed and to learn new best practices from industry leaders. I can’t think of a reason not to join.

SMN: What have you and your company gained from your council involvement?

LM: The networking I have gained from being involved as a SEMA volunteer has been invaluable! You learn so much from all the volunteers that pull together for the good of
the industry.

KR: I have gained new relationships with great people. I have learned about industry topics affecting multiple segments and I have gained new insight to develop new programs for MagnaFlow.

SEMA News—July 2015

INTERNATIONAL

By Linda Spencer

What Global Customers Drive

China is the fourth largest market for Jeep Wranglers after North America—the United State and Canada—and Australia. Between 2005–2013, 19,294 Jeep Wranglers were sold in China. In 2013, China moved ahead of Australia to claim the number-three spot after the United States and Canada. Photo courtesy of JeepV

The Ford Mustang, Jeep Wrangler and Chevrolet Silverado pickup were winners of the 2014 SEMA Awards, recognizing the year’s hottest vehicles. Does your company make products for those vehicles? Do you sell your products primarily in the United States? If you answered yes to both of these questions but want to expand your sales outside the United States, SEMA’s make/model data can help you get started by giving you easy-to-use information that will help you identify the best markets in terms of vehicle registrations. Through a joint program with the U.S. Department of Commerce and IHS Automotive, SEMA has complied the data into a user-friendly resource. Here are some examples:

Jeep reported record-breaking sales of more than 1 million units last year and plans to double that figure in five years. So which are the most important markets for Jeeps? A glance at the data reveals that the top-20 slots span North America, South America, Europe, Africa, Asia and the Middle East. The top 20 global markets for all Jeeps (in terms of sales) for 2005–2013 were:

the United States, Canada, Mexico, China, Australia, Venezuela, Italy, Germany, South Africa, United Kingdom, Chile, France, Japan, Spain, Russia, Brazil, South Korea, United Arab Emirates, Switzerland, and Egypt.

Manufacturers of products for Jeep Wranglers might be interested in narrowing the search to the top 20 Jeep Wrangler sales markets globally during that same period, which would enable them to extend the pool of vehicles for their products. That list includes: the United States, Canada, Australia, China, Mexico, Greece, Italy, Japan, Germany, France, South Africa, United Arab Emirates, South Korea, Spain, Chile, Egypt, United Kingdom, Colombia, Saudi Arabia and Portugal.

Interested in the best markets for products fitting Ford’s F-Series pickups? SEMA’s statistics reveal that the top-selling markets are the United States, Canada and Mexico, with South America being the next largest market. Farther afield, the Middle East is another big market for these vehicles. The list includes: the United States, Canada, Mexico, Venezuela, Brazil, Argentina, Chile, Colombia, Saudi Arabia, Australia, United Arab Emirates, Ecuador, Qatar, Kuwait and Israel.

What if you manufacture products for pickups and want to explore whether you make applications that would fit the market in the United Kingdom? SEMA’s data can help you learn about the top-selling trucks in that market: the Mitsubishi L200, Nissan Navara, Toyota HiLux, Isuzu Rodeo D-Max, and Ford Ranger.

Or help identify the most popular SUVs in terms of sales in the United Arab Emirates: Toyota Land Cruiser 100, Toyota Land Cruiser 90, Kia Sportage, Hyundai Santa Fe, Lexus LX, Toyota RAV4, Lexus RX, Mitsubishi Pajero/Shogun, Nissan Patrol, Hyundai Tucson, Kia Sorento, Hyundai iX35, Nissan Pathfinder, Nissan Armada, and Toyota FJ Cruiser.

Vehicles Not Sold in the United States

SEMA has a program to import and make available to members to measure vehicles which are globally popular with enthusiasts and but not sold in the United States so that U.S. companies can prototype export-ready product. This program is made possible through a partnership with the U.S. Department of Commerce. More than 300 companies have measured the Toyota HiLux or one of the other international vehicles imported through this program, including a Ford Ranger T6, Mitsubishi L200 and UAZ Hunter. Sales data for 2005–2013 for each of these popular overseas vehicles are available through the SEMA international vehicle data program.

There is much talk about moving toward global vehicles—one model of each for the world, i.e., the new Ford Mustang will be exported by Ford to 140 countries from its facility in Michigan. But what about vehicles not sold in the United States? SEMA can help you identify the hottest vehicles/markets for vehicles popularly accessorized globally but not sold in the United States. The SEMA data breaks down sales not only by country but also by make.

For example, here are the top markets for the best-selling Toyota HiLux 1-ton truck, with more than 5 million sold since its introduction: Thailand, Saudi Arabia, Australia, South Africa, Brazil, Argentina, Malaysia, Oman, United Arab Emirates, Indonesia, Peru, United Kingdom, Mexico, Qatar and Chile.

SEMA has created a program to help members overcome the hurdles of making products for vehicles that are popular in key international markets but are not available in the United States. In partnership with the U.S. Department of Commerce, SEMA launched a program in July 2012 to provide measuring opportunities for such vehicles. More than 180 companies have already measured the initial vehicles—a ’12 Toyota HiLux double-cab 4x4 and a ’13 Ford Ranger T6 4x4 double-cab—to allow them to prototype and create export-ready products. These vehicles are available to SEMA-member manufacturers to measure free of charge at the new SEMA Garage, adjacent to SEMA headquarters in Diamond Bar, California.

The ’12 HiLux will soon be re-exported, because there is a three-year limit on the importation of vehicles not made in the United States but brought for initiatives such as the SEMA measuring program. SEMA will be importing an all-new ’16 Toyota HiLux double-cab 4x4 for members to measure as soon as it’s available.

In an all-new program available to members, SEMA is partnering with the U.S. Department of Commerce to organize measuring sessions abroad in connection with the association’s overseas business-development programs in Russia, China and the Middle East. SEMA members will be able to measure top vehicles in those markets that are not sold in the United States. For example, among the vehicles available for measuring at the March 2015 SEMA measuring session in the United Arab Emirates were the ’15 Toyota HiLux, ’15 Mitsubishi L200 and ’15 Ford Ranger as well as the Toyota Land Cruiser (both new and older models) and the Nissan Patrol (new and older models).

To download SEMA’s vehicle data, visit www.sema.org/international or contact Linda Spencer via e-mail at lindas@sema.org.

SEMA News—July 2015

INTERNATIONAL

By Linda Spencer

What Global Customers Drive

China is the fourth largest market for Jeep Wranglers after North America—the United State and Canada—and Australia. Between 2005–2013, 19,294 Jeep Wranglers were sold in China. In 2013, China moved ahead of Australia to claim the number-three spot after the United States and Canada. Photo courtesy of JeepV

The Ford Mustang, Jeep Wrangler and Chevrolet Silverado pickup were winners of the 2014 SEMA Awards, recognizing the year’s hottest vehicles. Does your company make products for those vehicles? Do you sell your products primarily in the United States? If you answered yes to both of these questions but want to expand your sales outside the United States, SEMA’s make/model data can help you get started by giving you easy-to-use information that will help you identify the best markets in terms of vehicle registrations. Through a joint program with the U.S. Department of Commerce and IHS Automotive, SEMA has complied the data into a user-friendly resource. Here are some examples:

Jeep reported record-breaking sales of more than 1 million units last year and plans to double that figure in five years. So which are the most important markets for Jeeps? A glance at the data reveals that the top-20 slots span North America, South America, Europe, Africa, Asia and the Middle East. The top 20 global markets for all Jeeps (in terms of sales) for 2005–2013 were:

the United States, Canada, Mexico, China, Australia, Venezuela, Italy, Germany, South Africa, United Kingdom, Chile, France, Japan, Spain, Russia, Brazil, South Korea, United Arab Emirates, Switzerland, and Egypt.

Manufacturers of products for Jeep Wranglers might be interested in narrowing the search to the top 20 Jeep Wrangler sales markets globally during that same period, which would enable them to extend the pool of vehicles for their products. That list includes: the United States, Canada, Australia, China, Mexico, Greece, Italy, Japan, Germany, France, South Africa, United Arab Emirates, South Korea, Spain, Chile, Egypt, United Kingdom, Colombia, Saudi Arabia and Portugal.

Interested in the best markets for products fitting Ford’s F-Series pickups? SEMA’s statistics reveal that the top-selling markets are the United States, Canada and Mexico, with South America being the next largest market. Farther afield, the Middle East is another big market for these vehicles. The list includes: the United States, Canada, Mexico, Venezuela, Brazil, Argentina, Chile, Colombia, Saudi Arabia, Australia, United Arab Emirates, Ecuador, Qatar, Kuwait and Israel.

What if you manufacture products for pickups and want to explore whether you make applications that would fit the market in the United Kingdom? SEMA’s data can help you learn about the top-selling trucks in that market: the Mitsubishi L200, Nissan Navara, Toyota HiLux, Isuzu Rodeo D-Max, and Ford Ranger.

Or help identify the most popular SUVs in terms of sales in the United Arab Emirates: Toyota Land Cruiser 100, Toyota Land Cruiser 90, Kia Sportage, Hyundai Santa Fe, Lexus LX, Toyota RAV4, Lexus RX, Mitsubishi Pajero/Shogun, Nissan Patrol, Hyundai Tucson, Kia Sorento, Hyundai iX35, Nissan Pathfinder, Nissan Armada, and Toyota FJ Cruiser.

Vehicles Not Sold in the United States

SEMA has a program to import and make available to members to measure vehicles which are globally popular with enthusiasts and but not sold in the United States so that U.S. companies can prototype export-ready product. This program is made possible through a partnership with the U.S. Department of Commerce. More than 300 companies have measured the Toyota HiLux or one of the other international vehicles imported through this program, including a Ford Ranger T6, Mitsubishi L200 and UAZ Hunter. Sales data for 2005–2013 for each of these popular overseas vehicles are available through the SEMA international vehicle data program.

There is much talk about moving toward global vehicles—one model of each for the world, i.e., the new Ford Mustang will be exported by Ford to 140 countries from its facility in Michigan. But what about vehicles not sold in the United States? SEMA can help you identify the hottest vehicles/markets for vehicles popularly accessorized globally but not sold in the United States. The SEMA data breaks down sales not only by country but also by make.

For example, here are the top markets for the best-selling Toyota HiLux 1-ton truck, with more than 5 million sold since its introduction: Thailand, Saudi Arabia, Australia, South Africa, Brazil, Argentina, Malaysia, Oman, United Arab Emirates, Indonesia, Peru, United Kingdom, Mexico, Qatar and Chile.

SEMA has created a program to help members overcome the hurdles of making products for vehicles that are popular in key international markets but are not available in the United States. In partnership with the U.S. Department of Commerce, SEMA launched a program in July 2012 to provide measuring opportunities for such vehicles. More than 180 companies have already measured the initial vehicles—a ’12 Toyota HiLux double-cab 4x4 and a ’13 Ford Ranger T6 4x4 double-cab—to allow them to prototype and create export-ready products. These vehicles are available to SEMA-member manufacturers to measure free of charge at the new SEMA Garage, adjacent to SEMA headquarters in Diamond Bar, California.

The ’12 HiLux will soon be re-exported, because there is a three-year limit on the importation of vehicles not made in the United States but brought for initiatives such as the SEMA measuring program. SEMA will be importing an all-new ’16 Toyota HiLux double-cab 4x4 for members to measure as soon as it’s available.

In an all-new program available to members, SEMA is partnering with the U.S. Department of Commerce to organize measuring sessions abroad in connection with the association’s overseas business-development programs in Russia, China and the Middle East. SEMA members will be able to measure top vehicles in those markets that are not sold in the United States. For example, among the vehicles available for measuring at the March 2015 SEMA measuring session in the United Arab Emirates were the ’15 Toyota HiLux, ’15 Mitsubishi L200 and ’15 Ford Ranger as well as the Toyota Land Cruiser (both new and older models) and the Nissan Patrol (new and older models).

To download SEMA’s vehicle data, visit www.sema.org/international or contact Linda Spencer via e-mail at lindas@sema.org.

SEMA News—July 2015

INTERNATIONAL

By Linda Spencer

What Global Customers Drive

China is the fourth largest market for Jeep Wranglers after North America—the United State and Canada—and Australia. Between 2005–2013, 19,294 Jeep Wranglers were sold in China. In 2013, China moved ahead of Australia to claim the number-three spot after the United States and Canada. Photo courtesy of JeepV

The Ford Mustang, Jeep Wrangler and Chevrolet Silverado pickup were winners of the 2014 SEMA Awards, recognizing the year’s hottest vehicles. Does your company make products for those vehicles? Do you sell your products primarily in the United States? If you answered yes to both of these questions but want to expand your sales outside the United States, SEMA’s make/model data can help you get started by giving you easy-to-use information that will help you identify the best markets in terms of vehicle registrations. Through a joint program with the U.S. Department of Commerce and IHS Automotive, SEMA has complied the data into a user-friendly resource. Here are some examples:

Jeep reported record-breaking sales of more than 1 million units last year and plans to double that figure in five years. So which are the most important markets for Jeeps? A glance at the data reveals that the top-20 slots span North America, South America, Europe, Africa, Asia and the Middle East. The top 20 global markets for all Jeeps (in terms of sales) for 2005–2013 were:

the United States, Canada, Mexico, China, Australia, Venezuela, Italy, Germany, South Africa, United Kingdom, Chile, France, Japan, Spain, Russia, Brazil, South Korea, United Arab Emirates, Switzerland, and Egypt.

Manufacturers of products for Jeep Wranglers might be interested in narrowing the search to the top 20 Jeep Wrangler sales markets globally during that same period, which would enable them to extend the pool of vehicles for their products. That list includes: the United States, Canada, Australia, China, Mexico, Greece, Italy, Japan, Germany, France, South Africa, United Arab Emirates, South Korea, Spain, Chile, Egypt, United Kingdom, Colombia, Saudi Arabia and Portugal.

Interested in the best markets for products fitting Ford’s F-Series pickups? SEMA’s statistics reveal that the top-selling markets are the United States, Canada and Mexico, with South America being the next largest market. Farther afield, the Middle East is another big market for these vehicles. The list includes: the United States, Canada, Mexico, Venezuela, Brazil, Argentina, Chile, Colombia, Saudi Arabia, Australia, United Arab Emirates, Ecuador, Qatar, Kuwait and Israel.

What if you manufacture products for pickups and want to explore whether you make applications that would fit the market in the United Kingdom? SEMA’s data can help you learn about the top-selling trucks in that market: the Mitsubishi L200, Nissan Navara, Toyota HiLux, Isuzu Rodeo D-Max, and Ford Ranger.

Or help identify the most popular SUVs in terms of sales in the United Arab Emirates: Toyota Land Cruiser 100, Toyota Land Cruiser 90, Kia Sportage, Hyundai Santa Fe, Lexus LX, Toyota RAV4, Lexus RX, Mitsubishi Pajero/Shogun, Nissan Patrol, Hyundai Tucson, Kia Sorento, Hyundai iX35, Nissan Pathfinder, Nissan Armada, and Toyota FJ Cruiser.

Vehicles Not Sold in the United States

SEMA has a program to import and make available to members to measure vehicles which are globally popular with enthusiasts and but not sold in the United States so that U.S. companies can prototype export-ready product. This program is made possible through a partnership with the U.S. Department of Commerce. More than 300 companies have measured the Toyota HiLux or one of the other international vehicles imported through this program, including a Ford Ranger T6, Mitsubishi L200 and UAZ Hunter. Sales data for 2005–2013 for each of these popular overseas vehicles are available through the SEMA international vehicle data program.

There is much talk about moving toward global vehicles—one model of each for the world, i.e., the new Ford Mustang will be exported by Ford to 140 countries from its facility in Michigan. But what about vehicles not sold in the United States? SEMA can help you identify the hottest vehicles/markets for vehicles popularly accessorized globally but not sold in the United States. The SEMA data breaks down sales not only by country but also by make.

For example, here are the top markets for the best-selling Toyota HiLux 1-ton truck, with more than 5 million sold since its introduction: Thailand, Saudi Arabia, Australia, South Africa, Brazil, Argentina, Malaysia, Oman, United Arab Emirates, Indonesia, Peru, United Kingdom, Mexico, Qatar and Chile.

SEMA has created a program to help members overcome the hurdles of making products for vehicles that are popular in key international markets but are not available in the United States. In partnership with the U.S. Department of Commerce, SEMA launched a program in July 2012 to provide measuring opportunities for such vehicles. More than 180 companies have already measured the initial vehicles—a ’12 Toyota HiLux double-cab 4x4 and a ’13 Ford Ranger T6 4x4 double-cab—to allow them to prototype and create export-ready products. These vehicles are available to SEMA-member manufacturers to measure free of charge at the new SEMA Garage, adjacent to SEMA headquarters in Diamond Bar, California.

The ’12 HiLux will soon be re-exported, because there is a three-year limit on the importation of vehicles not made in the United States but brought for initiatives such as the SEMA measuring program. SEMA will be importing an all-new ’16 Toyota HiLux double-cab 4x4 for members to measure as soon as it’s available.

In an all-new program available to members, SEMA is partnering with the U.S. Department of Commerce to organize measuring sessions abroad in connection with the association’s overseas business-development programs in Russia, China and the Middle East. SEMA members will be able to measure top vehicles in those markets that are not sold in the United States. For example, among the vehicles available for measuring at the March 2015 SEMA measuring session in the United Arab Emirates were the ’15 Toyota HiLux, ’15 Mitsubishi L200 and ’15 Ford Ranger as well as the Toyota Land Cruiser (both new and older models) and the Nissan Patrol (new and older models).

To download SEMA’s vehicle data, visit www.sema.org/international or contact Linda Spencer via e-mail at lindas@sema.org.

SEMA News—July 2015

INTERNATIONAL

By Linda Spencer

What Global Customers Drive

China is the fourth largest market for Jeep Wranglers after North America—the United State and Canada—and Australia. Between 2005–2013, 19,294 Jeep Wranglers were sold in China. In 2013, China moved ahead of Australia to claim the number-three spot after the United States and Canada. Photo courtesy of JeepV

The Ford Mustang, Jeep Wrangler and Chevrolet Silverado pickup were winners of the 2014 SEMA Awards, recognizing the year’s hottest vehicles. Does your company make products for those vehicles? Do you sell your products primarily in the United States? If you answered yes to both of these questions but want to expand your sales outside the United States, SEMA’s make/model data can help you get started by giving you easy-to-use information that will help you identify the best markets in terms of vehicle registrations. Through a joint program with the U.S. Department of Commerce and IHS Automotive, SEMA has complied the data into a user-friendly resource. Here are some examples:

Jeep reported record-breaking sales of more than 1 million units last year and plans to double that figure in five years. So which are the most important markets for Jeeps? A glance at the data reveals that the top-20 slots span North America, South America, Europe, Africa, Asia and the Middle East. The top 20 global markets for all Jeeps (in terms of sales) for 2005–2013 were:

the United States, Canada, Mexico, China, Australia, Venezuela, Italy, Germany, South Africa, United Kingdom, Chile, France, Japan, Spain, Russia, Brazil, South Korea, United Arab Emirates, Switzerland, and Egypt.

Manufacturers of products for Jeep Wranglers might be interested in narrowing the search to the top 20 Jeep Wrangler sales markets globally during that same period, which would enable them to extend the pool of vehicles for their products. That list includes: the United States, Canada, Australia, China, Mexico, Greece, Italy, Japan, Germany, France, South Africa, United Arab Emirates, South Korea, Spain, Chile, Egypt, United Kingdom, Colombia, Saudi Arabia and Portugal.

Interested in the best markets for products fitting Ford’s F-Series pickups? SEMA’s statistics reveal that the top-selling markets are the United States, Canada and Mexico, with South America being the next largest market. Farther afield, the Middle East is another big market for these vehicles. The list includes: the United States, Canada, Mexico, Venezuela, Brazil, Argentina, Chile, Colombia, Saudi Arabia, Australia, United Arab Emirates, Ecuador, Qatar, Kuwait and Israel.

What if you manufacture products for pickups and want to explore whether you make applications that would fit the market in the United Kingdom? SEMA’s data can help you learn about the top-selling trucks in that market: the Mitsubishi L200, Nissan Navara, Toyota HiLux, Isuzu Rodeo D-Max, and Ford Ranger.

Or help identify the most popular SUVs in terms of sales in the United Arab Emirates: Toyota Land Cruiser 100, Toyota Land Cruiser 90, Kia Sportage, Hyundai Santa Fe, Lexus LX, Toyota RAV4, Lexus RX, Mitsubishi Pajero/Shogun, Nissan Patrol, Hyundai Tucson, Kia Sorento, Hyundai iX35, Nissan Pathfinder, Nissan Armada, and Toyota FJ Cruiser.

Vehicles Not Sold in the United States

SEMA has a program to import and make available to members to measure vehicles which are globally popular with enthusiasts and but not sold in the United States so that U.S. companies can prototype export-ready product. This program is made possible through a partnership with the U.S. Department of Commerce. More than 300 companies have measured the Toyota HiLux or one of the other international vehicles imported through this program, including a Ford Ranger T6, Mitsubishi L200 and UAZ Hunter. Sales data for 2005–2013 for each of these popular overseas vehicles are available through the SEMA international vehicle data program.

There is much talk about moving toward global vehicles—one model of each for the world, i.e., the new Ford Mustang will be exported by Ford to 140 countries from its facility in Michigan. But what about vehicles not sold in the United States? SEMA can help you identify the hottest vehicles/markets for vehicles popularly accessorized globally but not sold in the United States. The SEMA data breaks down sales not only by country but also by make.

For example, here are the top markets for the best-selling Toyota HiLux 1-ton truck, with more than 5 million sold since its introduction: Thailand, Saudi Arabia, Australia, South Africa, Brazil, Argentina, Malaysia, Oman, United Arab Emirates, Indonesia, Peru, United Kingdom, Mexico, Qatar and Chile.

SEMA has created a program to help members overcome the hurdles of making products for vehicles that are popular in key international markets but are not available in the United States. In partnership with the U.S. Department of Commerce, SEMA launched a program in July 2012 to provide measuring opportunities for such vehicles. More than 180 companies have already measured the initial vehicles—a ’12 Toyota HiLux double-cab 4x4 and a ’13 Ford Ranger T6 4x4 double-cab—to allow them to prototype and create export-ready products. These vehicles are available to SEMA-member manufacturers to measure free of charge at the new SEMA Garage, adjacent to SEMA headquarters in Diamond Bar, California.

The ’12 HiLux will soon be re-exported, because there is a three-year limit on the importation of vehicles not made in the United States but brought for initiatives such as the SEMA measuring program. SEMA will be importing an all-new ’16 Toyota HiLux double-cab 4x4 for members to measure as soon as it’s available.

In an all-new program available to members, SEMA is partnering with the U.S. Department of Commerce to organize measuring sessions abroad in connection with the association’s overseas business-development programs in Russia, China and the Middle East. SEMA members will be able to measure top vehicles in those markets that are not sold in the United States. For example, among the vehicles available for measuring at the March 2015 SEMA measuring session in the United Arab Emirates were the ’15 Toyota HiLux, ’15 Mitsubishi L200 and ’15 Ford Ranger as well as the Toyota Land Cruiser (both new and older models) and the Nissan Patrol (new and older models).

To download SEMA’s vehicle data, visit www.sema.org/international or contact Linda Spencer via e-mail at lindas@sema.org.

SEMA News—July 2015

INTERNATIONAL

By Linda Spencer

What Global Customers Drive

China is the fourth largest market for Jeep Wranglers after North America—the United State and Canada—and Australia. Between 2005–2013, 19,294 Jeep Wranglers were sold in China. In 2013, China moved ahead of Australia to claim the number-three spot after the United States and Canada. Photo courtesy of JeepV

The Ford Mustang, Jeep Wrangler and Chevrolet Silverado pickup were winners of the 2014 SEMA Awards, recognizing the year’s hottest vehicles. Does your company make products for those vehicles? Do you sell your products primarily in the United States? If you answered yes to both of these questions but want to expand your sales outside the United States, SEMA’s make/model data can help you get started by giving you easy-to-use information that will help you identify the best markets in terms of vehicle registrations. Through a joint program with the U.S. Department of Commerce and IHS Automotive, SEMA has complied the data into a user-friendly resource. Here are some examples:

Jeep reported record-breaking sales of more than 1 million units last year and plans to double that figure in five years. So which are the most important markets for Jeeps? A glance at the data reveals that the top-20 slots span North America, South America, Europe, Africa, Asia and the Middle East. The top 20 global markets for all Jeeps (in terms of sales) for 2005–2013 were:

the United States, Canada, Mexico, China, Australia, Venezuela, Italy, Germany, South Africa, United Kingdom, Chile, France, Japan, Spain, Russia, Brazil, South Korea, United Arab Emirates, Switzerland, and Egypt.

Manufacturers of products for Jeep Wranglers might be interested in narrowing the search to the top 20 Jeep Wrangler sales markets globally during that same period, which would enable them to extend the pool of vehicles for their products. That list includes: the United States, Canada, Australia, China, Mexico, Greece, Italy, Japan, Germany, France, South Africa, United Arab Emirates, South Korea, Spain, Chile, Egypt, United Kingdom, Colombia, Saudi Arabia and Portugal.

Interested in the best markets for products fitting Ford’s F-Series pickups? SEMA’s statistics reveal that the top-selling markets are the United States, Canada and Mexico, with South America being the next largest market. Farther afield, the Middle East is another big market for these vehicles. The list includes: the United States, Canada, Mexico, Venezuela, Brazil, Argentina, Chile, Colombia, Saudi Arabia, Australia, United Arab Emirates, Ecuador, Qatar, Kuwait and Israel.

What if you manufacture products for pickups and want to explore whether you make applications that would fit the market in the United Kingdom? SEMA’s data can help you learn about the top-selling trucks in that market: the Mitsubishi L200, Nissan Navara, Toyota HiLux, Isuzu Rodeo D-Max, and Ford Ranger.

Or help identify the most popular SUVs in terms of sales in the United Arab Emirates: Toyota Land Cruiser 100, Toyota Land Cruiser 90, Kia Sportage, Hyundai Santa Fe, Lexus LX, Toyota RAV4, Lexus RX, Mitsubishi Pajero/Shogun, Nissan Patrol, Hyundai Tucson, Kia Sorento, Hyundai iX35, Nissan Pathfinder, Nissan Armada, and Toyota FJ Cruiser.

Vehicles Not Sold in the United States

SEMA has a program to import and make available to members to measure vehicles which are globally popular with enthusiasts and but not sold in the United States so that U.S. companies can prototype export-ready product. This program is made possible through a partnership with the U.S. Department of Commerce. More than 300 companies have measured the Toyota HiLux or one of the other international vehicles imported through this program, including a Ford Ranger T6, Mitsubishi L200 and UAZ Hunter. Sales data for 2005–2013 for each of these popular overseas vehicles are available through the SEMA international vehicle data program.

There is much talk about moving toward global vehicles—one model of each for the world, i.e., the new Ford Mustang will be exported by Ford to 140 countries from its facility in Michigan. But what about vehicles not sold in the United States? SEMA can help you identify the hottest vehicles/markets for vehicles popularly accessorized globally but not sold in the United States. The SEMA data breaks down sales not only by country but also by make.

For example, here are the top markets for the best-selling Toyota HiLux 1-ton truck, with more than 5 million sold since its introduction: Thailand, Saudi Arabia, Australia, South Africa, Brazil, Argentina, Malaysia, Oman, United Arab Emirates, Indonesia, Peru, United Kingdom, Mexico, Qatar and Chile.

SEMA has created a program to help members overcome the hurdles of making products for vehicles that are popular in key international markets but are not available in the United States. In partnership with the U.S. Department of Commerce, SEMA launched a program in July 2012 to provide measuring opportunities for such vehicles. More than 180 companies have already measured the initial vehicles—a ’12 Toyota HiLux double-cab 4x4 and a ’13 Ford Ranger T6 4x4 double-cab—to allow them to prototype and create export-ready products. These vehicles are available to SEMA-member manufacturers to measure free of charge at the new SEMA Garage, adjacent to SEMA headquarters in Diamond Bar, California.

The ’12 HiLux will soon be re-exported, because there is a three-year limit on the importation of vehicles not made in the United States but brought for initiatives such as the SEMA measuring program. SEMA will be importing an all-new ’16 Toyota HiLux double-cab 4x4 for members to measure as soon as it’s available.

In an all-new program available to members, SEMA is partnering with the U.S. Department of Commerce to organize measuring sessions abroad in connection with the association’s overseas business-development programs in Russia, China and the Middle East. SEMA members will be able to measure top vehicles in those markets that are not sold in the United States. For example, among the vehicles available for measuring at the March 2015 SEMA measuring session in the United Arab Emirates were the ’15 Toyota HiLux, ’15 Mitsubishi L200 and ’15 Ford Ranger as well as the Toyota Land Cruiser (both new and older models) and the Nissan Patrol (new and older models).

To download SEMA’s vehicle data, visit www.sema.org/international or contact Linda Spencer via e-mail at lindas@sema.org.