By Amelia Zwecher

Hire a part-time/temp recruiter or employment agency if you do not have a dedicated HR team.

In the digital age, it’s crucial for employers to have an online presence via social media and job boards in order to recruit new candidates. Here are some more tips hiring managers can utilize to attract and hire qualified employees:

1. Hire a part-time/temp recruiter or employment agency if you do not have a dedicated HR team.
2. Track metrics: time to fill, time to accept, cost per hire vs. cost per vacancy, quality of hires, source of new hire (which source triggered this new hire to apply), and hiring manager satisfaction.
3. Branding is the process of promoting a company or an organization as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. How can you achieve this?

• Create social media accounts to promote your organization.
• Create an account with Glassdoor; this allows you to develop a campaign around advertising/promoting your organization. Also, employees and the public are able to post comments about your organization.
• Attend career fairs and job fairs frequently even if you haven’t hired individuals from these events. It’s an opportunity to promote your company’s name.
• Create a Youtube video of employees providing testimonials about their experiences at your organization.
• Create groups in Linkedin to promote career opportunities.
• In job descriptions, be sure to include information about your organizational culture (something that will attract applicants; i.e., emphasize the importance of team, flexible work environment, employees’ quality of life, or wellness). Be clear with competencies for each role.

For more information, contact Amelia F. Zwecher, TAS, manager, career services, at ameliaz@sema.org.

This is the ’18 GMC Terrain getting in some last-minute testing before its NAIAS debut.

With the midsize Acadia largely occupying the space the current Terrain holds, GMC’s compact crossover (along with the similar Chevy Equinox) will become significantly more compact in order to compete head-on with the Honda CR-V and Ford Escape, among others.

The Terrain continues with a blunter nose that is in line with GMC’s styling of late. It also appears that it will be more truck-like than the Equinox, and has a different greenhouse with less of a negative rake going back. The beltline seems to follow suit with the recently debuted Acadia where it rises gradually toward the C-pillar. Unique LED strips up front also differentiate it from its platform sharing sibling.

Engines will more likely consist of the 2.5L four in the Terrain, and possibly a turbo four or small V6.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 GMC Terrain getting in some last-minute testing before its NAIAS debut.

With the midsize Acadia largely occupying the space the current Terrain holds, GMC’s compact crossover (along with the similar Chevy Equinox) will become significantly more compact in order to compete head-on with the Honda CR-V and Ford Escape, among others.

The Terrain continues with a blunter nose that is in line with GMC’s styling of late. It also appears that it will be more truck-like than the Equinox, and has a different greenhouse with less of a negative rake going back. The beltline seems to follow suit with the recently debuted Acadia where it rises gradually toward the C-pillar. Unique LED strips up front also differentiate it from its platform sharing sibling.

Engines will more likely consist of the 2.5L four in the Terrain, and possibly a turbo four or small V6.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 GMC Terrain getting in some last-minute testing before its NAIAS debut.

With the midsize Acadia largely occupying the space the current Terrain holds, GMC’s compact crossover (along with the similar Chevy Equinox) will become significantly more compact in order to compete head-on with the Honda CR-V and Ford Escape, among others.

The Terrain continues with a blunter nose that is in line with GMC’s styling of late. It also appears that it will be more truck-like than the Equinox, and has a different greenhouse with less of a negative rake going back. The beltline seems to follow suit with the recently debuted Acadia where it rises gradually toward the C-pillar. Unique LED strips up front also differentiate it from its platform sharing sibling.

Engines will more likely consist of the 2.5L four in the Terrain, and possibly a turbo four or small V6.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 GMC Terrain getting in some last-minute testing before its NAIAS debut.

With the midsize Acadia largely occupying the space the current Terrain holds, GMC’s compact crossover (along with the similar Chevy Equinox) will become significantly more compact in order to compete head-on with the Honda CR-V and Ford Escape, among others.

The Terrain continues with a blunter nose that is in line with GMC’s styling of late. It also appears that it will be more truck-like than the Equinox, and has a different greenhouse with less of a negative rake going back. The beltline seems to follow suit with the recently debuted Acadia where it rises gradually toward the C-pillar. Unique LED strips up front also differentiate it from its platform sharing sibling.

Engines will more likely consist of the 2.5L four in the Terrain, and possibly a turbo four or small V6.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 GMC Terrain getting in some last-minute testing before its NAIAS debut.

With the midsize Acadia largely occupying the space the current Terrain holds, GMC’s compact crossover (along with the similar Chevy Equinox) will become significantly more compact in order to compete head-on with the Honda CR-V and Ford Escape, among others.

The Terrain continues with a blunter nose that is in line with GMC’s styling of late. It also appears that it will be more truck-like than the Equinox, and has a different greenhouse with less of a negative rake going back. The beltline seems to follow suit with the recently debuted Acadia where it rises gradually toward the C-pillar. Unique LED strips up front also differentiate it from its platform sharing sibling.

Engines will more likely consist of the 2.5L four in the Terrain, and possibly a turbo four or small V6.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 GMC Terrain getting in some last-minute testing before its NAIAS debut.

With the midsize Acadia largely occupying the space the current Terrain holds, GMC’s compact crossover (along with the similar Chevy Equinox) will become significantly more compact in order to compete head-on with the Honda CR-V and Ford Escape, among others.

The Terrain continues with a blunter nose that is in line with GMC’s styling of late. It also appears that it will be more truck-like than the Equinox, and has a different greenhouse with less of a negative rake going back. The beltline seems to follow suit with the recently debuted Acadia where it rises gradually toward the C-pillar. Unique LED strips up front also differentiate it from its platform sharing sibling.

Engines will more likely consist of the 2.5L four in the Terrain, and possibly a turbo four or small V6.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 GMC Terrain getting in some last-minute testing before its NAIAS debut.

With the midsize Acadia largely occupying the space the current Terrain holds, GMC’s compact crossover (along with the similar Chevy Equinox) will become significantly more compact in order to compete head-on with the Honda CR-V and Ford Escape, among others.

The Terrain continues with a blunter nose that is in line with GMC’s styling of late. It also appears that it will be more truck-like than the Equinox, and has a different greenhouse with less of a negative rake going back. The beltline seems to follow suit with the recently debuted Acadia where it rises gradually toward the C-pillar. Unique LED strips up front also differentiate it from its platform sharing sibling.

Engines will more likely consist of the 2.5L four in the Terrain, and possibly a turbo four or small V6.

Photo credit: Brian Williams, SpiedBilde

This year, the SEMA Board of Directors has an opening for chairman-elect, one seat in the Manufacturers category and one seat in the Distributor/Retailer category.

The following is a message from SEMA President and CEO Chris Kersting:

As a member of the association, your recommendation is needed for industry leaders to serve on the SEMA Board of Directors. Our industry has many individuals who would be an asset to the SEMA Board, but oftentimes those individuals aren’t immediately apparent to the Nominating Committee when selecting the final candidates.

Please take a moment to tell us about whom you would recommend as a potential nominee for a board member position. We also ask that you include information to help the Nominating Committee know more about the nominee’s qualifications, such as background, experience and achievements from a leadership standpoint.

For this year’s election, the following seats are open:

• Chairman-elect
• One seat in the Manufacturers category
• One seat in the Distributor/Retailer category

Nominations for the 2017 SEMA Board of Directors are due Thursday, January 5, 2017. Please complete and submit the nomination form, and be sure to include the qualification information noted above.

A strong board means wise leadership and an association that serves its members well. We urge you to take part in the nominations process.

Thank you for your attention to this important request.

Chris Kersting, CAE
SEMA President & CEO

This year, the SEMA Board of Directors has an opening for chairman-elect, one seat in the Manufacturers category and one seat in the Distributor/Retailer category.

The following is a message from SEMA President and CEO Chris Kersting:

As a member of the association, your recommendation is needed for industry leaders to serve on the SEMA Board of Directors. Our industry has many individuals who would be an asset to the SEMA Board, but oftentimes those individuals aren’t immediately apparent to the Nominating Committee when selecting the final candidates.

Please take a moment to tell us about whom you would recommend as a potential nominee for a board member position. We also ask that you include information to help the Nominating Committee know more about the nominee’s qualifications, such as background, experience and achievements from a leadership standpoint.

For this year’s election, the following seats are open:

• Chairman-elect
• One seat in the Manufacturers category
• One seat in the Distributor/Retailer category

Nominations for the 2017 SEMA Board of Directors are due Thursday, January 5, 2017. Please complete and submit the nomination form, and be sure to include the qualification information noted above.

A strong board means wise leadership and an association that serves its members well. We urge you to take part in the nominations process.

Thank you for your attention to this important request.

Chris Kersting, CAE
SEMA President & CEO