SEMA Show Highlights

New Products From the 2021 SEMA Show

MAHLE Motorsport
12 New PowerPak Kits
Booth #23027


Top Alcohol Hemi PowerPak Kit

MAHLE Motorsport is rolling out 12 new PowerPak applications that cover the gamut of performance, domestic and import, with a heavy emphasis on the Cummins diesel. Two PowerPak Plus kits have been added to the company’s shelf stock program. The PowerPak high-performance piston kit for a Top Alcohol Hemi comes with a 1/16-in., 1/16-in., 3/16-in. performance ring set, and pistons forged in 2618 alloy. Seven kits for the Cummins 5.9L B-Series include new forged aluminum race pistons.

Driven Racing Oil
New ATV-UTV Product Line
Booth #22713


Driven Racing Oil is launching its newest high-performance products specifically designed for the ATV-UTV market, featuring three new synthetic oils—a 10W-30, 10W-40 and 5W-50, as well as a new synthetic 75W-110 differential gear oil. This line of full synthetic oils was formulated to advance engine and driveline lubricant performance in high-performance four-stroke ATV-UTV applications.

Cedar Electronics
ESCORT MAXcam 360c, ESCORT M2 accessory and Cobra 19 Mini.

Booth #12019


ESCORT MAXcam 360c

In addition to the ESCORT MAXcam 360c, ESCORT M2 accessory, and Cobra 19 Mini, Cedar Electronics is launching its newest dash cam in the Cobra SC Series lineup—the Cobra SC 400/400D. The device will come equipped with Ultra HD 4K video resolution, Alexa built-in, capabilities of recording three cameras simultaneously and more.

Overland Roof Rack for ’21+ Kia Sorento, ’20+ Kia Telluride, ’21+ Ford Bronco Sport and the ’22 Nissan Pathfinder
Booth #50185


Bronco Sport Overland Roof Rack

HOBBS’ overland roof racks available for the ’21+ Kia Sorento, ’20+ Kia Telluride, ’21+ Ford Bronco Sport and the ’22 Nissan Pathfinder are designed to transform your SUV into a “go-anywhere” SUV. Packages offer an extensive range of accessory options to cater to just about any adventure. More applications coming soon.

Frantz Filters
Duramax, Cummins and Powerstroke Filter Kits


6.0L/6.4L Ford Powerstroke Filter Kit

Frantz Filters now offers an expanded line of custom-designed Duramax, Cummins and Powerstroke filter kits. The new kit applications include the Ford Powerstroke 6.7L, 7.3L and dual-model kit for the 6.0L/6.4L Powerstroke, and three separate 6.6L Duramax/GMC kits for years ’01–’16, ’17–’19 and the current ’20–’21. Frantz is also introducing a kit for the 5.9 and 6.7L Cummins that can be configured based on model year.

Mini Waste Bin
Booth #52154



Wrap'R-Grab'R Mini Waste Bin

Wrap'R-Grab'R mini waste bin measures 5½-in. tall x 2¾-in. diameter, and fits into the cupholder of any car, truck, boat, golf cart, etc. It includes a flexible grommet-style top, container body and removable bottom for clean out.

Booth #36133, #81030




LITESTIX is a bright, versatile LED work light powered by a rechargeable lithium battery so it’s completely portable. It uses 36 LED bulbs to provide 1,200 lumens of bright light, and can provide up to six hours of continuous use between charges. Designed for a long life of heavy-duty use, LITESTIX features an impact-resistant polycarbonate housing. The lamp’s all-steel telescoping cradle frame can extend from 49.5 in. to 79.75 in. in length and can secure to the underside of a vehicle hood.

Booth #58227



The EZTRUNK is a safe, secure place to lock up valuables with your top up or down. EZTRUNK lies flat in the Jeep when not in use, and opens to a secure locking trunk in seconds. EZTRUNK is available for all two- and four-door Jeeps from ’97 to present.

Old Air Products
Reproduction Center Vent for ’67–’68 Ford Mustangs
Booth #24297

Old Air Products

Reproduction Center Vent for ’67–’68 Ford Mustangs

Old Air Products is now offering a new reproduction center vent for ’67–’68 Ford Mustangs. This center vent features metal diecast construction with chrome finish and black camera case trim. Original style knobs move louvers to direct the airflow. This is a direct replacement for original factory a/c center vent.

Giant Loop
Armadillo Bag
Booth #61033


Armadillo Bags

Armadillo Bags are designed for the safe temporary storage and transport of a broad range of essential automotive and powersports fluids. When empty, Armadillo Bags can be rolled up or packed flat for convenient storage, and they weigh a fraction of rigid plastic and metal containers which remain the same size whether full or empty. Employing a two-layer construction, Armadillo Bags feature an RF-welded inner bladder contained within and protected by an abrasion-resistant sewn Cordura outer sleeve.

Permatex 500° High Heat


Permatex 500° High Heat

Permatex 500° High Heat is specially formulated to withstand temperatures up to a 500 °F. Designed to bond and seal against liquids, gasses and common automotive fluids, Permatex 500° High Heat is ideal for a wide variety of applications in engine compartments, the engine block and exhaust components, where temperatures can easily exceed 400 °F. The epoxy has a holding strength of 2500 PSI. It sets in 10 minutes and has a two-hour cure time.