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Behind the Scenes: Get to Know the SEMA Launch Pad Finalists

By Ashley Reyes

In episode five of the SEMA Launch Pad series, viewers get to know the five finalists who will pitch their products and vie for a grand-prize package valued at $100,000 during the 2021 SEMA Show in Las Vegas.

The SEMA Launch Pad is the automotive aftermarket’s premier product-pitching competition designed to encourage automotive entrepreneurship and help inventors launch new products into the marketplace. The final five competitors, who will pitch their products at the 2021 SEMA Show in Las Vegas, are:

  • Jonathan Hurley, ToolBox Widget
  • Brendan McGrath, Dyme Performance Systems Inc.
  • Kevin Robinson, TRAC LLC
  • Tom Sawarynski, Off-Road Research
  • Dustin Woolf, Woolfpack Racing 

Newly released video hones in on the finalists as they share their reactions and details on their journey so far, what they would do differently and how they plan to prepare for the final round of pitching taking place at the SEMA Show. Viewers will also get to watch behind-the-scenes interviews with industry judges Chip Foose of Foose Design, Jared Hare of Addictive Desert Designs, Myles Kovaks of DUB magazine and TIS Wheels, and Alex Parker of Redline Detection as they share their expectations from the competitors in the final round of pitching.  

The third-place winner and top two finalists will be announced at the SEMA Show on November 3 in SEMA Central, before the top two advance to compete in a final round on November 4 at the SEMA Industry Awards Banquet, where the winner will be announced.   

To learn more about SEMA Launch Pad , visit