Robert Fisher Joins Power Automedia as Business Development Associate

Power Automedia has announced the hiring of Florida-native Robert Fisher, who will join the sales team as the latest business development representative. Prior to joining the Power Automedia team, Fisher was an experienced sales rep with a diverse background in marketing and public relations catering to the automotive aftermarket industry and outdoor recreation.

In his new role with Power Automedia, he will focus on generating new business opportunities and developing relationships with potential clients. Fisher will work hand in hand with the chief revenue officer, senior director of business development and other members of the sales team.

Stertil-Koni Names Travis Wilks New Service Technician

Stertil-Koni announced hiring of Travis Wilks as a new service technician. He is based in the company’s North American headquarters location in Stevensville, Maryland.

According to the company Wilks brings a strong work ethic and keen determination to become both a master technician and a certified Automotive Lift Inspector (ALI).

Most recently, Wilks worked for a vendor supplying high pressure fluid transfer hoses to the U.S. Navy.  There, he also became proficient in the use of forklifts and other heavy equipment.

Metra Electronics to Host Manufacturer Training Sessions at KnowledgeFest

Metra Electronics announced that the company will host new training sessions at KnowledgeFest, and showcase its latest aftermarket installation products. Metra’s training sessions will cover new products launched at 2021 SEMA Show, including new Axxess integration products and DSPs, Jeep Wrangler and Gladiator aftermarket accessories, and Heise vehicle lighting solutions.

Metra hold providing in-depth training sessions for installers at the event, June 10-12. Training Sessions

• “Simplify your Install with Axxess DSPs” on Friday, June 10, at 1:45 p.m. and Sunday, June 12, at 9:30 a.m.
• “New Accessories for Jeep Wrangler and Gladiator” on Friday, June 10, at 3:00 p.m.
• “New Saddle Tramp Audio Upgrades for Harley-Davidson Motorcycles” on Saturday, June 11, at 4:15 p.m.
• “New Vehicle Lighting Trends with Heise” on Saturday, June 11, at 5:30 p.m.
• “Advanced Integration Made Easy with Axxess and Metra” on Sunday, June 12, at 10:45 a.m.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at www.knowledgeFest.org for each training session they will attend. More information is available at www.knowledgeFest.org.

The Carlisle Chrysler Nationals to Feature Mopar

The Carlisle Fairgrounds will feature some of the coolest and most historically significant Mopars ever built. The Carlisle Chrysler Nationals, July 15–17, is just as much of a car show and automotive flea market as it is a family and social reunion.

The event will include special displays (noted below), and legendary racers, including Paul Rossi, the Ramchargers, Golden Commandos, and Herb McCandless.

2022 Carlisle Chrysler Nationals Planned Displays

• Mopar Collectibles Display
• Mopars with a Family Connection
• Plymouth Prowler 25th Display
• ’72 Mopar 50th Anniversary Display
• ’70 Charger 50th Anniversary Display

More information for the Carlisle Chrysler Nationals is available at www.CarlisleEvents.com.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA News. Send your items for consideration to editors@sema.org.

By Ashley Reyes

Implementing change at a company can be a daunting task when employees are complacent and comfortable doing things the way they have always been done. When a team is resistant to change, growth or improvement can be affected.

To motivate staff and have them fully support your idea for change, it’s important to understand how to develop and present the idea in an appealing manner.

During the SEMA Businesswomen’s Network (SBN) live webinar on May 19, at 11:00 a.m. (PDT), SEMA members will participate in interactive breakout sessions and open discussions on:

• How value is the foundation for change.
• How to advance your idea for change using curiosity, empathy and evidence.
• How to position your idea.
• How to prototype, measure and adjust your idea.
• How to add value to your career by introducing and implementing change

Participants should be prepared to present a change idea to discuss during this live session.

Register here.

By Ashley Reyes

Turning off work and spending some time focusing on self-care when workloads become overwhelming can improve your mindset, reduce stress, and leave you better-prepared to overcome challenges with calm and clarity. Being intentional about your thoughts and how you spend your time can have immediate and lasting benefits on your overall health.  

Join the SEMA Businesswomen’s Network (SBN) live webinar on May 18, at 12:00 p.m. (PDT), to hear from Jaclyn Sunseri, vice president of media and sales at Hemmings Motor News, and Tiffanie Hartenstein, CEO of Oracle Lighting, on how meditation, journaling, breath work and self-care can help clear one’s mind and increase focus when it’s needed most.  

The webinar includes virtual breakouts in which attendees will learn how to unplug from work, how to encourage your team to unplug, and how to be a good role model.

Register here. 

SEMA Show exhibitors and attendees preparing for the 2022 SEMA Show can lock in the guaranteed lowest hotel rate now by booking in the SEMA Show Block.

Making hotel reservations in the Block provides you with the most affordable and convenient options for a wide range of hotels located on and off the Strip.

Several Las Vegas hotels are offering free parking to those who book in the SEMA Show block.

All of the hotels available through the SEMA Show Block come with a low-price guarantee. To help ensure that your price remains the lowest, SEMA will price-match lower advertised rates, even after your reservations are set. Whether you're looking for your favorite place to stay, or for a hotel within close proximity to the Show, you can book with confidence knowing you will get the rooms you need at the the most affordable price available.

The SEMA Show also provides shuttle service to and from the Show for the hotels listed that are not within walking distance to the Las Vegas Convention Center.

There are more than 45 hotels available in the block. For more information on the hotels listed below, including rating, price per night and distance from the Las Vegas Convention Center, visit www.SEMAShow.com.

Driving to the Show? See the list below for hotels offering free parking and book through the SEMA Show Block to secure your stay.

• Cosmopolitan of Las Vegas - $269 per night
• Downtown Grand Las Vegas - $125.50 per night
• Encore - $265 per night
• Golden Nugget Las Vegas Hotel & Casino - $138  per night
• Hilton Grand Vacations Club Flamingo - $282 per night
• Hilton Grand Vacations Club Paradise - $281 per night
• OYO Hotel and Casino Las Vegas - $130 per night
• Palace Station - $115 per night
• SAHARA - $225 per night
• The Strat - $139 per night
• Tropicana - $105 per night
• Westin - $223 per night
• Wynn - $265 per night

Book your hotel now!

To reserve your booth for the 2022 SEMA Show, visit www.SEMAShow.com/buyabooth.

  By SEMA Editors

The digital SEMA Show Exhibitor Service Manual (ESM)—one of the most powerful online tools—was developed to highlight links to all of the resources pertinent to having a successful exhibit at the Show.

Utilizing the New Products Showcase is the best way to get your products in front of thousands of buyers at the SEMA Show.

To help you navigate efficiently, each section is broken down to the basics. Time spent understanding the tools available to you will pay dividends with ease of participation, provide better visibility with buyers and save you valuable time and money.

Included in the Exhibitor Service Manual:

• Feature vehicle information and application—deadline July 29
• New Products Showcase submissions—first product is free; additional products $75 (prior to October 8)
• Guidelines and policies
• Marketing, advertising and sponsorship

1. Advertising opportunities
2. Public-relations opportunities
3. Directory listing—deadline to update your listing in the Show Directory is August 19
4. Sponsorship brochures

• Meeting room applications
• Contact information
• Show hours
• Deadline checklist
• FAQs
• Booth vehicle information and application
• Information/target times on when freight must be at your booth
• General service contractor information

Freeman

• Carpeting
• Electrical
• Hanging signs
• Booth cleaning
• Booth installation and dismantle

Cox

• Internet and telephone services

Expo Ease

• Photography

Centerplate

• Catering/food and beverage

Show Security Management

• Booth security

The 2022 SEMA Show will be held November 1–4 at the Las Vegas Convention Center. For more information, visit www.SEMAShow.com.

  Registration for the 2022 SEMA Show, the premier gathering for the automotive specialty-equipment industry, is now open at www.semashow.com/register. 

Registration for the 2022 SEMA Show, taking place November 1-4 at the Las Vegas Convention Center, is now open at www.semashow.com/register.  

Taking place November 1–4 at the Las Vegas Convention Center, the 2022 SEMA Show will build upon the positive momentum following last year’s event, which successfully connected the $47.8 billion industry in person in what was the largest automotive trade show in North America since the pandemic shut everything down in 2020.

“The SEMA Show is where industry professionals go to grow existing relationships, create new ones, and push their businesses forward,” said Tom Gattuso, SEMA vice president of events. “Exhibitors are eager to showcase their products and services to the tens of thousands of qualified professionals in attendance.”

Anticipation for this year's SEMA Show ramped up in recent weeks as exhibitors prepared to select their booth locations during Priority Space Selection, a weeks-long process taking place May 2–18 that will lay the foundation for this year’s floorplan. Access to the Priority Space Selection process is available at www.semashow.com, with floorplan updates happening every 10–15 minutes.

“Enthusiasm for the 2022 Show continues to exceed last year’s, with more than 1 million sq. ft. of exhibitor space already committed for the 2022 SEMA Show and confirmed spaces running 25% above last year,” said Warren Kosikov, SEMA vice president of sales.

Attendees at the 2022 SEMA Show will learn about the latest products, trends and technology in the industry from manufacturers exhibiting throughout the entire Las Vegas Convention Center, including the surrounding parking lots. Educational seminars led by industry experts and networking events that bring market niches together will also be available during the four-day trade event.

“Our industry continues to thrive despite current challenges in the marketplace, and last year’s event proved that the value of conducting business and networking face-to-face can never be replaced,” said Gattuso. “Our mission is to help continue that momentum by providing an unparalleled experience that builds meaningful business relationships.”

Registration for the 2022 SEMA Show is offered in three categories—attendee, exhibitor and media—and everyone must qualify to attend. Attendees are encouraged to register early at www.semashow.com/register so they can secure their credentials and receive updates on breaking news from the 2022 SEMA Show.

For more information about qualifying documents and the 2022 SEMA Show, log on to www.semashow.com.

  By SEMA Editors

The SEMA Awards Gala (formerly the SEMA Installation Gala) is a long-established tradition where individuals who have made extraordinary contributions to the industry are honored and celebrated.

Join SEMA leadership, volunteers and industry icons at the SEMA Awards Gala, Friday, July 29, in Anaheim, California, to honor 2022's SEMA Hall of Fame Inductees. The gala will take place at the Westin Anaheim Resort.

Since its inception in 1976, the SEMA Installation Gala (now the SEMA Awards Gala) has served as the formal gathering where new SEMA Hall of Fame inductees are introduced, the incoming Board of Directors are recognized, and outgoing Directors are thanked. SEMA council, network and industry leaders are also highlighted during the event.

Connect with friends and family who share a common passion and love for the industry. Join others in helping celebrate Hall of Fame inductees’ lifetime achievements.

The evening will feature cocktails, networking and dinner. Seating is limited. A full table can be purchased by selecting 10 tickets.

Registration for the 2022 SEMA Awards Gala is now open.

 The 2022 SEMA Show Exhibitor Summit will be held Tuesday–Thursday, July 26–28, in the West Hall of the Las Vegas Convention Center (LVCC).

SEMA Vice President, Events Tom Gattuso will provide Exhibitor Summit attendees helpful tips on how to be successful at the 2022 SEMA Show in Las Vegas.

At the SEMA Show Exhibitor Summit, exhibitors will receive helpful tips from Show management and have the opportunity to meet with their SEMA Show sales director. During educational sessions, exhibitors will learn how to:

• Use proven strategies to attract buyers to their booths.
• Save big bucks on Show costs, such as material handling, electrical and related Show expenses.
• Work one-on-one with Show experts to maximize ROI.
• Properly plan and budget to add value to their Show experience.
• Take advantage of SEMA value-added programs.
• Explore promotional opportunities through sponsorships.
• Participate in the New Products Showcase.
• Utilize the Exhibitor Services Manual.

There is no cost to attend. Exhibitors pay for their flight and SEMA takes care of the rest, which includes hotel, shuttle service from hotel to LVCC, breakfast and lunch, a cocktail Hour on July 26 and an excursion on July 27 (TBD).

For more information, contact the Show department at semashow@sema.org or 909-396-0289.

Register now!

SEMA News highlights new products from industry companies when available. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

DEI
Sensor Covers

Thermal sensor and wire connector covers are a great way to protect plugs and wire connectors from heat, moisture and dirt. They are made from an aluminized insulation that act as a thermal barrier for sensitive wire connections and sensors.

Simple to install with a split top, the 25mm (10753) and 32mm (10754) can be nested to fully cover connectors, near engine manifolds, turbo’s and their heat sources.

www.designengineering.com

KBS
Motor Coater Kit

The KBS Motor Coater Kit provides your car or truck’s engine with a beautiful and protective finish. This all-inclusive and user-friendly system consists of KBS Klean to clean surfaces, RustBlast to remove rust and corrosion, and Motor Coater, which is a durable engine enamel that has deep and rich pigment for excellent coverage.

Motor Coater is currently available in 39 colors. KBS Klean is a concentrated, water-based, and biodegradable cleaner that deeply penetrates to remove stubborn dirt, grease, and grime.

KBS Klean is an excellent alternative to flammable solvents and hazardous chemicals. RustBlast is a powerful rust remover, zinc phosphate pre-primer, and metal etch. RustBlast effectively dissolves rust, corrosion, metal oxides, and tarnish from most metal surfaces while leaving a surface best for paint adhesion. Motor Coater is a high performance and high gloss paint that can withstand temperatures of up to 450°F and is impervious to oil and gas.

www.kbs-coatings.com

Holley Classic Trucks
Premium Grilles for ’73–’82 Chevrolet C/K

Holley Classic Trucks’ premium grilles are offered in original colors for a stock look or can be painted for a custom touch. All factory mounting points are present to make installation simple, and provisions for the factory Bowtie and moldings, where applicable, are present to maintain an OEM appearance.

www.holley.com

Malco Products, SBC
Eagle Grip Locking Tools

Malco Products, SBC, announced the launch of Eagle Grip, its newest line of professional-grade locking tools. Eagle Grip Locking Tools are the first full line manufactured at Malco’s plant in DeWitt, Nebraska, the original birthplace of the locking pliers.

Forged from premium American steel, Eagle Grip tools deliver stronger and more reliable performance on the job. Malco tools are designed and built to meet the rigorous demands of professional users.

The first products in the Eagle Grip line include locking pliers and clamps for use in sheet metal, automotive, welding and agriculture applications.

Locking Pliers

• 7-in. and 10-in. Straight Jaw Locking Pliers
• 7-in. and 10-in. Curved Jaw Locking Pliers with Wire Cutter

Clamps

• 11-in. Locking C-Clamps
• 11-in. Locking C-Clamps with Swivel Pads

www.eaglegripusa.com

By SEMA Editors

Although the SEMA Priority Selection process is winding down, it’s not too late for exhibitors who want to participate in the 2022 SEMA Show to submit a booth space application. Attendees are encouraged to check the floorplan throughout the week to see where the companies they need to interact with will be located at the 2022 SEMA Show.

Attendees are encouraged to check the floorplan throughout the week to see where the companies they need to interact with will be located at the 2022 SEMA Show.

For more information about exhibiting, refer to the Exhibitor Service Manual, where you will find information about deadlines, booth and feature vehicle applications, Show guidelines, booth services, target times for freight and more.

The 2022 SEMA Show is scheduled for Tuesday–Friday, November 1–4, in Las Vegas.