Thu, 01/23/2025 - 05:24

By SEMA News Editors

Quick Poll

 

Last year, three out of four manufacturers, distributors and retailers in the specialty-equipment industry reported stable or growing sales. Additionally, nine out of 10 companies expected their sales to grow over the next year.

How is the industry doing this year? Help us find out by answering our five-question SEMA Quick Poll (linked below).

This short survey will help us get a pulse check on our market, and we will report the findings back here in a couple weeks. The quick poll will only take a few minutes, and it will help us understand your insights on key topics.

Click here to take the SEMA Quick Poll.

Also, watch out for our next industry report, "SEMA Future Trends 2025," to be released on Tuesday, February 4. You can access all SEMA market research reports at sema.org/research.

Your answers to a SEMA Quick Poll are anonymous and will only be reported as combined totals with all other responses. We appreciate your support for our efforts to better understand the market.

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Tue, 01/21/2025 - 10:55

By SEMA News Editors

Quick Poll

 

Last year, three out of four manufacturers, distributors and retailers in the specialty-equipment industry reported stable or growing sales. Additionally, nine out of 10 companies expected their sales to grow over the next year.

How is the industry doing this year? Help us find out by answering our five-question SEMA Quick Poll (linked below).

This short survey will help us get a pulse check on our market, and we will report the findings back here in a couple weeks. The quick poll will only take a few minutes, and it will help us understand your insights on key topics.

Click here to take the SEMA Quick Poll.

Also, watch out for our next industry report, "SEMA Future Trends 2025," to be released on Tuesday, February 4. You can access all SEMA market research reports at sema.org/research.

Your answers to a SEMA Quick Poll are anonymous and will only be reported as combined totals with all other responses.  We appreciate your support for our efforts to better understand the market.

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Tue, 01/21/2025 - 10:54

By Ashley Reyes

SEMA Cares

 

Each year, SEMA receives requests from a variety of organizations seeking contributions to support their activities. To address this need, SEMA is accepting applications for its Annual Contribution Program, which helps to fund initiatives that benefit the automotive aftermarket industry.

Through the Annual Contribution Program, SEMA seeks to build relationships with organizations dedicated to driving positive change through their mission, projects, or awareness of important issues.

SEMA will allocate funds for the 2025 cycle following a review of all applications. Applications are due by February 10 at this link.

Tue, 01/21/2025 - 10:49

By SEMA News Editors

WheelPrice

 

WheelPrice has introduced the automotive industry's first AI-powered fitment assistant, creating a new standard to address one of the biggest challenges in the business. 

Historically, finding a set of wheels and tires with perfect fitment has been both a confusing and error-prone process for car enthusiasts and selecting the wrong set often leads to wasted time and expensive returns. Distributors feel the pain as well, suggesting the wrong fitment can result in higher return rates and increased customer service demands which puts pressure on already thin profit margins, and ultimately, an unhappy customer. 

With ever-evolving consumer preferences, wheel fitment has evolved into an art form. Import, overlanding and off-road applications often require an understanding of offset, fender clearance and backspacing. These insights are traditionally buried in niche forums and considered tribal knowledge. The second-hand wheel market particularly highlights these challenges. 

"Our AI platform simplifies this process by offering chassis-specific recommendations," says Wally Namane, chief product officer. "It goes beyond traditional tools by including necessary components (spacers, adapters, suspension modifications, etc.) to help enthusiasts achieve the look and performance they're after."

Current capabilities of existing tools on the market typically only provide OEM or minimally modified fitment recommendations. 

With the AI-powered assistant, there is no more friction when enthusiasts look for proper fitment. It provides users with real-time recommendations tailored to their vehicles--eliminating guesswork and offering buyers confidence in their purchasing decisions. 

SEMA has been synonymous with innovation in the aftermarket industry by continuously highlighting how technology is reshaping the space. Tools like WheelPrice's AI fitment assistant showcase the industry's evolution towards thinking about what's ahead of the curve and improving efficiency. 

You can learn more about the company and try out the fitment assistant tool by visiting WheelPrice.com and downloading the iOS or Android app. 

Continue the conversation on LinkedIn here. 

Tue, 01/21/2025 - 10:43

By Ashley Reyes

SBN Women's Leadership Forum

 

The SEMA Businesswomen's Network (SBN) Women's Leadership Forum will bring together women in the automotive aftermarket industry for three days of learning, networking and collaboration, March 11-13, in Orlando, Florida. Registration is open at sema.org/sbn-wlf.   

Returning for its fourth year, the event will empower women in the specialty-automotive market to grow in their careers by elevating their personal development and leadership skills. Centered around the theme "Unlocking Potential," the 2025 Forum will be the most impactful yet with an education program focused on emotional intelligence and high-performance leadership. Seminars will be led by industry experts and innovative speakers who will leave attendees inspired and prepared to improve their executive presence, further their skillsets, and create value in their organization. 

"Our goal is to provide a best-in-class learning experience that will help women thrive as leaders, whether they are a seasoned executive or just starting their leadership journey," said SBN Council Director Nicole Bradle. "By the end of the conference, attendees will have the strategies and confidence needed to take their leadership to the next level."

Available seminars and featured speakers are listed below (all times EST). For a full list of event activities, visit this link.   

Wednesday, March 12:   
  • 9:15 – 10: 15 a.m.: Unleash Your Potential: Empowering Your Team to Take Risks and Innovate  
    • Speaker: Sheri Jacobs, FASAE, CAE  
    • Title: CEO and President   
       
  • 10:45 a.m. - 12:00 p.m.: Leadership Excellence Forum   
    • Speaker: Tina Woodard, Ed.D, PHR 
    • Title: CEO and Founder  
       
  • 1:00 – 2:00 p.m.: Disrupt or Be Disrupted: How to Transform Your Innovation Pipeline  
    • Speaker: Sheri Jacobs, FASAE, CAE 
    • Title: CEO and President   
       
  • 1:00 – 3:30 p.m.: Leading With Heart: Accelerating People Performance With Emotional Intelligence  
    • Speaker: James Lawrence  
    • Title: CEO & Co-Founder
    • Speaker: Megan Cook  
    • Title: Co-Founder   
  • 2:30 – 3:30 p.m.: Leadership Agility, Executive Presence and Coaching  
    • Speaker: Tina Woodard, Ed.D, PHR 
    • Title: CEO and Founder  
       
  • 3:45 – 4:30 p.m.: Application and Action Planning Session   
    • Speaker: Tiffany Martin, CPC/CLC 
    • Title: Executive Change Strategist and Performance Coach   
Thursday, March 13:  
  • 8:30 - 9:45 a.m.: From Doing to Achieving: Strategies for Optimizing Personal Success  
    • Speaker: Tiffany Martin, CPC/CLC  
    • Title: Executive Change Strategist and Performance Coach  
       
  • 10:15 - 11:15 a.m.: Unlocking Competitive Advantage With Generative AI  
    • Speaker: Sharon Gai  
    • Title: Speaker and Author 
       
  • 11:30 a.m. – 12:30 p.m.: Leadership Liftoff: Building Skills That Transform the Employee Experience  
    • Speaker: Candice Gottlieb-Clark  
    • Title: Founder & CEO 
       
  • 1:30 - 3:00 p.m.: Manage Conflict Like Ted-Lasso New Skills for Dealing Workplace Challenges  
    • Speaker: Candice Gottlieb-Clark  
    • Title: Founder & CEO 
       
  • 1:30 - 3:00 p.m.: Crafting Culture: Unlock the Secret to Organizational Success  
    • Speaker: Tiffany Martin, CPC/CLC 
    • Title: Executive Change Strategist and Performance Coach   
       
  • 3:15 p.m. – 3:45 p.m.: Application and Action Planning  
    • Speaker: Tiffany Martin, CPC/CLC 
    • Title: Executive Change Strategist and Performance Coach   

Registration Now Open   

SBN members receive the added benefit of a discounted rate of $599, compared to the non-member rate of $799. With limited spots available, the event provides a unique opportunity to invest in your future and grow your skills. Visit sema.org/sbn-wlf to learn more and secure your spot today. 

Tue, 01/21/2025 - 10:40

By Ashley Reyes

ETTN SAE Student Career Fair at SEMA Garage Detroit February 22 2025 SEMA


Signups are open for aftermarket companies and industry professionals to host a table at the SEMA Emerging Trends & Technology Network (ETTN)/Society of Automotive Engineers (SAE) Career Fair to be held at the SEMA Garage in Detroit, Michigan. The career fair will take place on February 22, from 9:00 a.m.–2:30 p.m. EST.  

The event is part of ETTN's and SAE's shared goal of connecting future engineers and automotive students with the industry's current workforce. During the event, participating companies will share advice and career opportunities with students looking to jumpstart their careers in the specialty-equipment industry, as well as provide feedback for those actively building vehicles for SAE Collegiate Design Competitions.

Hosting a table is free for SEMA members, and $500 for non-SEMA members. With so much industry talent gathered in one place, the career fair is a great way for aftermarket businesses to meet potential candidates, increase brand awareness and connect with the greater aftermarket community. The SEMA Garage team will also provide a tour of its facility showcasing the state-of-the-art equipment used to assist SEMA members with product development. Lunch will be provided.

Register today at this link.

Tue, 01/21/2025 - 10:22

By SEMA News Editors

Road & Track Unveils Its 2025 Performance Car of the Year
Road & Track logo

Road & Track has announced its selection for the 2025 performance car of the year in a recent article.

"We had aimed to crown two winners as we did last year, one coming in under $100,000 and one that costs over $100,000. But the market for reasonably priced new enthusiast machines is small, and this year's crop of new or significantly updated models was slimmer than most years'. The Miata and BMW Z4 manual--the only two cars in our test under $100,000 are excellent, but they do not constitute a class. So this year, all 10 entrants competed in a single division, resulting in a single winner. And what a car it is," David Pund wrote.

Lamborghini's new Revuelto, the first 1,001hp Lamborghini and the marque's first battery-electric hybrid, was crowned the overall winner.

Read the complete review on Road & Track here.

 

SuperSprings International Welcomes New Sales Leadership and Expands Team

SuperSprings International (SSI)--the Carpinteria, California-based provider of American-made innovative suspension solutions--has announced the expansion of its sales-team under the leadership of Director of Sales Justin Coulter, who joined SSI in 2023.

The new sales team structure enables the company to better support its network of upfitters, RV manufacturers, dealers and individual customers nationwide.

Joining the team are three seasoned professionals:

  • Angie Klatt, business development representative: With a proven track record in building strong relationships, Klatt will focus on identifying opportunities and fostering connections to expand SSI's reach.
  • Mike Maul, regional territory manager for the Western United States: Based in Minnesota, Maul brings extensive knowledge of the industry and is dedicated to providing personalized support to customers in the Western region.
  • Brian Hughes, regional territory manager for the Eastern United States: Operating from Kentucky, Hughes offers a deep understanding of regional needs and will ensure that customers in the Eastern region receive tailored solutions and top-tier service.

"We are thrilled to welcome Angie, Mike, and Brian to the SuperSprings International family," said Coulter. "Together, we're enhancing our ability to meet the needs of our partners and end users, ensuring every journey is better."

For more information, visit superspringsinternational.com.

Tue, 01/21/2025 - 08:59

By Ashley Reyes

TORA Town Hall and Networking Event

 

The SEMA Truck & Off-Road Alliance (TORA) will host a town hall meeting at COBB Tuning in Austin, Texas, on Thursday, February 20, from 5:00–6:00 p.m. CST.  

The meeting is open to current SEMA and TORA members and will enable attendees to connect with the council's select committee and SEMA sales, who will share resources to help truck and off-road aftermarket companies succeed in the industry. Additionally, SEMA Government Affairs will provide updates on legislative issues that are impacting the truck and off-road market. Attendees will hear about topics ranging from emissions regulations to off-road trail access, and how industry members can make their voices heard in the legislative process.  

The meeting will be followed by a networking mixer and COBB Tuning Open House, offering attendees a chance to further their connections.  

Register for the meeting here.  

To learn more about TORA membership, visit sema.org/tora

Tue, 01/21/2025 - 08:37

By Ashley Reyes

SEMA Loan Forgiveness

 

SEMA-member company employees have an exclusive opportunity to apply to reduce their student debt through the SEMA Loan Forgiveness Program. Loan forgiveness applications are open now and run through March 1, at sema.org/loan-forgiveness

The SEMA Loan Forgiveness Program issues $2,000 awards to individuals who are paying off a degree or certification from a college, university or career tech school in the United States or Canada. Applicants must be employed by a SEMA member company, demonstrate a passion for the automotive industry and have a minimum of $2,000 in student loans in order to be eligible.  

"It's SEMA's mission to help our member companies succeed and prosper, and that also means supporting the employees behind those companies so that they can focus on their careers," said Jose Escobar, SEMA manager of recognition programs. "We invite everyone who qualifies to apply to take advantage of this program."

SEMA Loan Forgiveness eligibility requirements and the application can be found at sema.org/loan-forgiveness. Questions can be directed to Escobar at josee@sema.org.  

Thu, 01/16/2025 - 23:54

By the SEMA Washington, D.C., office

California Advanced Clean Fleets waiver

 

The state of California today withdrew its request for the Clean Air Act waiver needed to implement its Advanced Clean Fleets (ACF) regulation, a significant victory for those who seek a technology-neutral approach to reducing carbon emissions. SEMA and PRI celebrate this important development, which halts an effort by California to overstep its constitutional and state statutory authority, and clears the path for the automotive aftermarket industry to continue leading the way toward cleaner, safer vehicles through innovation and American ingenuity--particularly through alternative-fuel innovations, replacing older engine technologies with newer, cleaner versions, and converting older internal-combustion-engine (ICE) vehicles to new electric- or hydrogen-powered vehicles. 

In October, SEMA and PRI filed a suit in federal court, challenging the regulation on the basis of significant constitutional questions. The lawsuit remains active as the organization considers the implications of California's action. 

SEMA and PRI now call on California to immediately cease and desist the implementation and threatened enforcement of the Advanced Clean Fleets policy, as the law is clear in regards to the state needing federal approval for its implementation. Not to mention, the policy is a clear violation of the U.S. Constitution, says SEMA Government Affairs.

"SEMA and its thousands of members in the automotive aftermarket industry are thrilled to learn of California's decision on Advanced Clean Fleets, which represents a reprieve from the significant national implications that the policy would have wrought. Advanced Clean Fleets would have crippled interstate commerce by implementing harmful EV mandates on the trucking fleets that drive our nation's economy. Now, we demand that California immediately halt its premature implementation and enforcement action already underway. The law is clear that, without its waiver, California has no foundation upon which to implement this policy," said SEMA President and CEO Mike Spagnola. "SEMA will continue our efforts to ensure the defeat of any shortsighted attempts to enact EV mandates, and instead champion a technology-neutral approach that rewards innovation, ingenuity and practicality." 

SEMA and PRI champion a technology-neutral approach that fosters innovation and ingenuity. The association will continue efforts to preserve Americans' rights to vehicle choice and the automotive aftermarket industry's ability to design, manufacture and bring to market products that help solve the emissions challenge. 

BACKGROUND 

SEMA/PRI and The Work Truck Association (NTEA) in October  filed suit in the U.S. District Court's Eastern District of California against the California Air Resources Board (CARB), seeking immediate declaratory and injunctive relief to stop electric vehicle mandates CARB intends to implement through its ACF regulations.  

CARB's ACF regulation includes requirements that only zero-emissions vehicles (ZEVs) may cross within California's borders, regardless of which state the vehicle was purchased or registered. Vehicles covered by the regulation include everything from heavy-duty tractors with sleeper cabs to work trucks, pickup trucks and light-duty package delivery vehicles. Interstate motor carriers and others whose trucks do not comply the ACF regulation would be barred from operating within the nation's largest single-state economy for even a moment. 

In their lawsuit, SEMA/PRI and NTEA contend that CARB's actions far exceed California's constitutional and state statutory authority and will have a dire effect on an industry that historically has led the way toward cleaner, safer vehicles through innovation and American ingenuity--particularly through alternative-fuel innovations, replacing older engine technologies with newer, cleaner versions and converting older internal combustion engine (ICE) vehicles to new electric or hydrogen-powered vehicles.

SEMA and PRI are not anti-EV organizations; rather, the organizations are steadfast in their belief that a technology-neutral approach is the best way to achieve lower vehicle emissions. By declaring one technology as the preferred solution of government, California would have kneecapped other potential solutions, regardless of their promise to deliver the results the state seeks. Now, innovators and the free market will have an opportunity to provide meaningful contributions to efforts to eliminate carbon emissions.