From the SEMA Washington, D.C., office
The SEMA Action Network over the past 18 months has helped drive some monumental wins on behalf of the automotive community: helping kill EV mandates, restore motorized access to public lands, protecting the rights of local racetracks and advanced the cause of car collector rights in California. Now, we're giving our baby a new paint job and some under-the-hood upgrades. We're pleased to introduce SEMA Action.
- Our new branding is reflective of SEMA Action's broad growth and refocused direction.
Visit our new website: SEMAHQ.ORG is SEMA Action's new URL. The updated website allows for our advocacy campaigns to be embedded within your browser, which makes it easier for creators to connect with us and share with their audiences. It also modernizes our content.
Our new logo and branding: We've introduced PRI into the brand to signal our unified advocacy efforts. We also are establishing instant recognition for enthusiasts new to the cause by putting SEMA and PRI at the top of the badge. This modernized aesthetic clearly connects political and advocacy work with American car culture and conveys a more forward-leaning advocacy posture. SEMA Action is about building broader coalitions, pushing more impactful actions and going on the offense, and our new look articulates that.
What happened to "network": We outgrew it. What started as a small coalition has evolved into a national force. The new name sounds less passive and reflects what we do, not just who we are. We hope this refined brand will broaden our appeal to younger audiences and match the urgency of our work.
Questions? Connect with Will Townsend, political director for SEMA and PRI, at willt@sema.org.
