By AJ Carney

SEMA members looking for place to reconnect, refuel and recharge at the SEMA Show can choose between three new Member Lounges that provide a place to host a meeting, connect with industry leaders and snag a cup of coffee.*

Add the three Member Lounges to your Show schedule:

• Members Lounge – North (N251)
• Members Lounge – West (#58065)
• Members Lounge – Lower South (#49031)

Each lounge will have meeting space available. The meeting rooms can accommodate small groups (10 or fewer) and are available at no charge to member exhibitors and buyers.**

Reserve your meeting room prior to the Show, or to check room availability during the Show, visit the meeting room check-in counter located inside the Members Lounge.

*While supplies last.
**Non-exhibiting manufacturers and members otherwise eligible to exhibit are not permitted to use the meeting rooms.

Members Lounges are a convenient place to grab a hot or cold lunch, network with other SEMA members, access a computer with a printer and internet service, or charge your cell phone. All three Member Lounges will be open during Show hours. In Members Lounge – North only, a hot lunch will be served from 11:30 a.m.–2:00 p.m. daily. All three lounges will offer cold grab ‘n go meals that can be purchased any time during Show hours.

SEMA membership has its rewards! Contact SEMA’s Membership Director AJ Carney at 909-978-6697 or andreac@SEMA.org.

By Ashley Reyes

Finding the right employee to fit your company culture is important, but identifying a candidate’s personality and compatibility based off a résumé and single interview can be difficult. Discover what questions you can ask to understand a candidate’s core, if tests or team interviews might be right when screening for specific roles, and when it makes sense to utilize a professional recruiter.   

Join the live webinar on Wednesday, October 7, at 12:00 p.m. (PDT), where participants will hear real-life stories from an HR expert about challenges she has encountered and how she resolved the problems.   

The webinar is moderated by Allison Harding of Vintage Air, who is joined by speaker Cherie Johnson, HR manager, who has more than 15 years of HR experience, including owning her own business, and holds a Masters Business Administration (MBA), Professional in Human Resources (PHR) and is a Certified Myers & Briggs Type Indicator facilitator.  

The webinar includes a breakout session where participants will be guided through real-life situations and receive tips that have works for other managers.  

Register here for “Identify the Right Candidate.”

By Della Domingo

Find out what to expect from SEMA Show exhibitors by visiting the SEMA Show Online Media Center, where exhibitors have posted press releases announcing their Show-related news. The site is filled with releases highlighting the new products that will debut, vehicle that will be unveiled and more.

Below are some of the latest announcements you will find in the Online Media Center:

• Best Nano Car Paint Protection Nasiol NL272
• Maintenance Tips That Will Extend The Life Of Your Customer’s Car
• The Best Performance Brake For Trucks, SUVs and Jeeps
• PPE Develops a New Rear Differential Cover for the GM (L5P) Duramax Diesel
• The GM 10L80 Trans Gets an Extra Gallon With PPE New Pan
• CTEK To Supply Automobili Pininfarina With EV Charging Technology

All exhibitor Press releases can be found at www.semashow.com/press.

Exhibitors are welcome to upload releases free of charge.

By Juan Torres

Leading journalists from around the world are attending the 2021 SEMA Show in search of products that will resonate with enthusiasts and markets in their respective countries.

“I am looking for products that I think will do well in my home market (the UK and Europe),” said Mike Rysiecki, feature writer at Fast Ford, Auto Italia and Retro Ford magazines. “Not only am I looking for new and innovative products, but also from established vendors. New products from fledgling startups are just as important as those from established companies.”

Journalists rely on the New Products Showcase—the No. 1 destination at the SEMA Show—to find exhibitor products. Products that are entered into the Showcase receive added exposure, drive traffic to the exhibitor’s booth and are eligible to win a New Product Award and Global Media Award.

“The Global Media Awards program increases the brand awareness of exhibitors participating in the New Products Showcase,” said Linda Spencer, SEMA senior director of international and government affairs. “It is an added benefit that enables exhibitors to create relationships that could lead to business in new markets. Exhibitors are invited to attend the International Happy Hour taking place Wednesday, November 3, where they will have the opportunity to meet with the all of the international GMA journalists as well as top international buyers.”

Now in its 17th year, the GMA program helps SEMA Show exhibitors identify business opportunities in emerging international markets and build connections that can help expand their market reach.  

As part of this year’s program, journalists from a number of countries and regions, including Canada, Latin America and the Middle East, will visit the New Products Showcase during the opening day of the SEMA Show, and each will select 10 standout products to recognize with a GMA award.

“I’ve had the opportunity to be a GMA judge for 15 years, and I always look forward to identifying 10 new products that can be of use and benefit to my readers, followers and automotive business partners in Venezuela,” said Henry Pierini, director of Auto Zulia magazine. “I’m looking forward to seeing all the new products at this year’s SEMA Show and identifying those that address important aspects for us, such as safety, innovation, and feasibility.”

“I am delighted to discuss the reasons behind their award with the winners,” added Rysiecki, who serves as a GMA judge. “This can lead to deeper and ongoing follow-up discussions and the gathering of additional market insights to support an international business expansion case for winning products.”

For more information on the New Products Showcase and other ways to increase exposure at the SEMA Show, exhibitors can visit www.semashow.com/esm or contact their sales representative.

By SEMA Editors

The official 2021 SEMA Show mobile app is now available for download from the Apple App Store, Google Play Store or via the QR code below.

A great tool to maximize your time at the Show, the official SEMA Show app contains detailed exhibitor information, interactive floorplans and up-to-date event and education information—all from the convenience of your mobile device. This year, the SEMA Show app will feature a scanning function that will allow attendees to quickly capture product and exhibitor information from feature vehicles on display throughout the Show as well as the ability to scan and save products from the New Products Showcase. The app puts the entire SEMA Show in your pocket.

2021 SEMA Show mobile app features include:

• Interactivity: Users can receive detailed information about feature vehicles displayed throughout the Las Vegas Convention Center. By simply scanning a vehicle’s QR code, located on a feature vehicle sticker attached to the vehicle during check-in, the app will display the vehicle’s year, make and model; information on the exhibitor displaying the vehicle; and a list of products used on the vehicle. The app also allows users to access a list of exhibitors from 2019 and any saved product information.
• Turn-By-Turn Directions: Find the quickest route from one place to another without the need of a GPS or data service. Simply enter an exhibitor name or room nearest to you and where you want to go, and the app will provide directions.
• My Schedule: Create a schedule to keep track of the events you wish to attend.
• New Products Showcase: View all of the products entered into the New Products Showcase, complete with detailed information and photos, exactly where within the Showcase the product is displayed, and directions to the exhibitor’s booth on the Show floor.
• Product Scanner: Use your smartphone as a scanner at the New Products Showcase to create a list and map of the scanned products.
• Maps: View floorplans of all SEMA Show halls and how/where they connect to make passage from hall to hall as easy as possible.
• Exhibitors: Look up all 2021 SEMA Show exhibitors by name, Show section or product category.
• Events, Celebrity Appearances and Speakers: See lists of all the events, seminars, conferences, celebrity appearances and speakers, including day, time and location.
• Social Media: Keep up with the feeds of the official SEMA Show social media accounts, including Instagram, Facebook, Twitter and YouTube.
• Ground Transportation: Find the best way to arrive at the Las Vegas Convention Center. Obtain information on the Las Vegas Monorail, rideshare and hotel shuttles, including pickup locations.
• SEMA eNews: Stay up to date with the latest news before, during and after the Show.

For more information about the 2021 SEMA Show, taking place November 2–5, in Las Vegas, visit www.semashow.com.

This is the ’22 Expedition ST with even less camo while towing. This prototype features twin exhaust tips, 22-in. rims and red calipers.

Looking at the Ford lineup, you’ll notice that other than the Mustang and Mustang Mach-E, the only other vehicles to brandish red calipers are the Explorer ST and the Edge ST. It appears that Ford might apply the same technique with ST as they did with the King Ranch and Timberline, which is copy and paste to any vehicle that starts with “Ex”.

When the Expedition does make it to market as an ST, power is expected to sit somewhere between 450hp–475hp and be mated to a 10-speed automatic. This boost in power would easily give the Expedition ST a 0–60 in the five-second range.

Expect an official Expedition debut in the coming months with what appears to be a heavily revised lineup.

Photo credit: Brian Williams, SpiedBilde

This is the ’22 Expedition ST with even less camo while towing. This prototype features twin exhaust tips, 22-in. rims and red calipers.

Looking at the Ford lineup, you’ll notice that other than the Mustang and Mustang Mach-E, the only other vehicles to brandish red calipers are the Explorer ST and the Edge ST. It appears that Ford might apply the same technique with ST as they did with the King Ranch and Timberline, which is copy and paste to any vehicle that starts with “Ex”.

When the Expedition does make it to market as an ST, power is expected to sit somewhere between 450hp–475hp and be mated to a 10-speed automatic. This boost in power would easily give the Expedition ST a 0–60 in the five-second range.

Expect an official Expedition debut in the coming months with what appears to be a heavily revised lineup.

Photo credit: Brian Williams, SpiedBilde

Compiled by SEMA Editors

Holley Launches Event for Electric Vehicle Enthusiasts

Holley has announced it will host an event for all-electric vehicles, November 13–14, at Sonoma Raceway in Sonoma, California. Holley’s “High Voltage Experience” will offer multiple high-performance driving events and an opportunity for the emerging EV culture to come together. Motorsports events will include autocross, road course, drag racing and the 3S Challenge, which combines performance aspects of all of the above. Driving instruction will also be available by professional driver and EV lap record holder, Randy Pobst, on the full Sonoma Raceway road course. The event will also feature a dedicated car show along with daily drifting exhibitions and drag racing passes by the world’s first 200-mph EV dragster. Influencers, builders, cars, and drivers such as Rich Rebuilds, Bisimoto Engineering, Jehu Garcia and more are expected to be in attendance. For more information, visit holleyhighvoltage.com.

Dynabrade Acquires Supplier Manth Manufacturing

Dynabrade has recently acquired one of its strategic suppliers, Manth Manufacturing, located in Tonawanda, New York. Manth was founded as a tool and die shop in 1962 and has evolved into a high-tech production machine shop with more than 40 CNC turning, milling and grinding machines.

Fuelab Partners With ASAP Trading USA for Latin American Sales

Fuelab has announced a new partnership with ASAP Trading USA—the sales and marketing agency with offices in San Diego, California, and Lima, Peru. The news was announced by Fuelab President and Founder Brian Paitz. ASAP Trading USA may now represent, promote and sell Fuelab products as its exclusive authorized sales representative for Mexico, Central and South America.

BIGFOOT 4x4 Inc. Hosts First Open House in More Than Two Years

On September 25, BIG FOOT 4x4 Inc. held its first open house in more than two years. The 15th Annual Open House, presented by the Bommarito Auto Group, with event sponsors Vinyl Images and Big Boys Towing, featured old- and new-school car crushes, with the old-school guys showing the evolution of car crushing. Christian Norman was in BIGFOOT, Rebecca Schnell in the Midwest Madness BIGFOOT and a surprise crush by Darron Schnell in Race Ace. Current and past BIGFOOT drivers and crew Bob Chandler, Jim Kramer, Dan Runte, Darron and Rebecca Schnell, Norman, Gene Patterson, Ken Koelling, George Smith, Dale Kuehn and others spoke with the crowd of about 5,000 and signed autographs. In addition, the United States Army Kansas City Recruiting Battalion and West County Recruiting Station Commander SSG Caleb Church merited BIGFOOT with the U.S. Army Patriotic Public Service Award at the 2021 Open House.

Juncos Hollinger Racing Partners With Purdue University

Purdue University and Juncos Hollinger Racing have partnered to expand experiential education opportunities for Purdue students who want to explore careers in the motorsports, automobile and mobility industries. The three-year partnership establishes several internships with Purdue students, targeting the College of Engineering, Purdue Polytechnic Institute and Krannert School of Management. Juncos Hollinger Racing fields cars in the IndyCar, Indy Lights, Indy Pro 2000 and IMSA, and is also involved with the Indy Autonomous Challenge. For more information, visit juncosracing.com or purdue.edu.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

By SEMA Editors

Showgoers booking through onPeak—the SEMA Show housing partner—receive guaranteed low rates on a wide range of hotel properties at locations on and off the Las Vegas Strip.

onPeak not only offers discounted nightly rates for SEMA Show participants, but also offers reduced resort fees so you can save even more on your stay.

Driving to the Show? See the list below for hotels offering free parking during the Show and book through onPeak to secure your stay.

When making your hotel reservations through the SEMA Show Travel & Lodging page, you are receiving the most affordable and convenient hotel options through our partnership with onPeak—the only official hotel provider for the 2021 SEMA Show. All negotiated rates provided by onPeak include resort fees and will allow you to change or cancel your reservation without any financial penalties.

More information about the SEMA Show, Tuesday–Friday, November 2–5, is available on www.SEMAShow.com.

By John Santos

Exhibitors are excited to make their announcements at the 2021 SEMA Show, taking place Tuesday–Friday, November 2–5, in Las Vegas. Below is the official press conference schedule as of September 15:

Monday, November 1

• 5:00 p.m.–7:00 p.m: SEMA Vehicle Reveal featuring the SEMA Award Presentation (outside the Grand Central Lobby entrance)

Tuesday, November 2

• 7:30 a.m.–9:00 a.m: New Products Breakfast; breakfast will be served (Paradise Event Center, located in the Westgate Las Vegas Resort & Casino)
• 10:00 a.m.–10:20 a.m: Toyota Motor North America Press Conference (Booth #24800)
• 10:30 a.m.–10:50 a.m: Ford Motor Company – Reveal (Booth #22200)
• 11:00 a.m.–11:20 a.m: 4WP Factory, Unveiling ’21 Ford Bronco (Booth #58141)
• 11:30 a.m.–11:50 a.m: Red Line Oil, Advance Technology Vehicle Reveal (Booth #22419)
• 1:00 p.m.–1:20 p.m: Lexus Press Conference (Booth #21803)
• 1:30 p.m.–1:50 p.m: SEMA: Battle of the Builders, Top 40 Finalists (SEMA Central)
• 2:30 p.m.–2:50 p.m: OPTIMA Batteries, Q&A with Mike Rowe (Booth #20323)
• 3:30 p.m.–3:50 p.m: Redline Detection, OEM Chooses Redline for Essential Tool Program (Media Center, South Hall Skybridge Room S219)
• 4:00 p.m.–4:20 p.m: Formula DRIFT Holdings LLC, 2022 Schedule and Announcements (Media Center, South Hall Skybridge Room S219)

Wednesday, November 3

• 9:00 a.m.–9:20 a.m: Eaton Corp., New Builds with Eaton (Booth #23063)
• 9:30 a.m.–9:50 a.m: CTEK Power Inc., Changing Battery Care Forever (Booth #24213)
• 10:00 a.m.–10:20 a.m: Quadratec Inc., YJL Jeep Debut, Wholesale Program & New Products (Booth #55167)
• 10:30 a.m.–10:50 a.m: Classic Recreations, World’s First Carbon Fiber Bodied Shelby Cobra (Booth #23793)
• 11:30 a.m.–11:50 a.m: HEXIS Group: Who We Are and What We Do (Media Center, South Hall Skybridge Room S219)
• 1:00 p.m.–1:20 p.m: CTEK Power Inc., Changing Battery Care Forever (Media Center, South Hall Skybridge Room S219)
• 1:30 p.m.–1:50 p.m: SEMA: Battle of the Builders, Top 12 Finalists (SEMA Central)
• 2:00 p.m.–2:20 p.m: Truck Hero Partnerships and Announcements (Booth #70120)

Thursday, November 4

• 9:00 a.m.–9:20 a.m: JM3 Oil Filter Wrench – Reinvented (Media Center, South Hall Skybridge Room S219)

Friday, November 5

• 10:00 a.m.–2:30 p.m: SEMA: Battle of the Builders, Top 12 Judging (North Hall, BOTB Stage)
• 3:00 p.m.–4:00 p.m: SEMA: Battle of the Builders, Top 4 Finalists Announced (North Hall, BOTB Stage)
• 4:00 p.m.–4:30 p.m: SEMA: Battle of the Builders, Winner Announced (North Hall, BOTB Stage)