Thu, 01/20/2022 - 18:29

SEMA welcomes the installation of a new water well and weather and hydrologic equipment used for measuring salt growth conditions as part of its broader Restore Bonneville program. Federal and state funds were released last year to install the monitoring equipment and help increase the volume of salt pumped onto the Bonneville Salt Flats this year to a total of up to 500,000 tons.

Bonneville

Land-speed racers at the starting line. A new water well and weather and hydrologic equipment have been installed as part of the Restore Bonneville program to help increase the volume of salt pumped onto the Bonneville Salt Flats.

As part of the Restore Bonneville program, SEMA and the racing community joined forces with the U.S. Bureau of Land Management (BLM), Utah Department of Natural Resources (DNR), Utah Geological Survey (UGS), and Intrepid Potash Inc. in the collaborative restoration effort. Originally in the ’60s, the racing venue was more than 13 miles in length, but the course is now eight miles or less. According to a study by the BLM, the Salt Flats have also shrunk in size from 96,000 acres to about 30,000 acres.

Located in northwestern Utah, the Bonneville Salt Flats are composed of densely packed salt remnants of an ancient lakebed formed over thousands of years. They serve as a unique stage set for movies, commercials, marathons and rocket club launches, and possess rare physical qualities that make it the perfect venue for land-speed racing, such as providing a cool surface that doesn’t overheat tires. Since 1914, hundreds of land-speed records have been set and broken in a variety of automotive and motorcycle classes. Speed Week, the marquee event at Bonneville, began in 1949, with scores of racers and thousands of spectators descending on Bonneville in the quest for records.

Bonneville serves another important role as a crucial natural resource for potash used primarily in fertilizers. To obtain potash, salt brine is collected in large solar evaporation ponds, from which potash is separated out and processed. The remaining salt is stored and may then be returned to the Salt Flats as salt brine.

Beginning in the ’60s, the BLM issued leases to the north of Interstate 80, where motorsports racing and other recreational activities take place, allowing salt brine to be collected in open ditches for commercial potash processing. The mine operator began pumping the processed salt back onto Bonneville in 1997 as a result of a pilot project SEMA advocated to create. The Restore Bonneville program will help address salt losses that occurred before 1997, when the potash project was operated by previous companies.

The BLM and DNR signed a Memorandum of Understanding in April 2020 to jointly pursue restoration efforts. The program, which SEMA calls Restore Bonneville, will be managed by DNR, in conjunction with the BLM, and operated by Intrepid Potash. The endeavor is strongly supported by SEMA and the Save the Salt Coalition, a collection of companies, organizations, individuals and land-speed racing teams.

In working with Intrepid Potash, the volume of salt laid down on Bonneville will be increased by updating and improving the efficiency of the current pumping infrastructure and water conservation efforts, which includes rebuilding water wells, covering ditches and installing new pipes and pumps. Great efforts to use water more efficiently will help achieve the goal to increase the volume of salt returned to the salt flats. It will likely take several years to upgrade the infrastructure and gradually increase pumping volumes.

The summer 2021 installation of the new water well and equipment to measure water evaporation rates and collect scientific data represented a tangible start to the ambitious restoration effort. The program will seek to identify the best ways to take advantage of the salt laydown and study the effects on the salt crust and underlying brine aquifer. For example, the program will consider ways to contain the salt within the large pumping area. If current research proves beneficial, efforts may be extended into the future upon funding availability.

Stakeholders are now identifying projects to be pursued in 2022 and beyond to continue increasing the volume of salt being pumped. While the bulk of the program funding will come from federal and state appropriations, both industry and the land speed racing community will voluntarily help pay the costs. Financial contributions from the racing community are gratefully accepted at www.savethesalt.org, a 501(c)(3) organization.

View Utah Geological Survey’s press release here.

Thu, 01/20/2022 - 18:00

The new “SEMA Battle of the Builders” television special premieres this Sunday, January 23, on the A+E Networks’ History Channel at 9:00 a.m. (EST).

In addition to tuning in, please invite your friends and family to tune in as well. Watch the 30-second trailer below and visit the SEMA Show YouTube channel to view the playlist of 20 three-minute videos showcasing contestants and their builds leading up to the competition at the 2021 SEMA Show.

The TV special has been airing annually since 2014, and gives consumers a glimpse into the trade-only SEMA Show. One very cool new feature this year is the inclusion of a vehicle lift for viewing each vehicle’s spectacular undercarriage. Don’t miss one second of this exciting premiere!

Visit www.semashow.com/botb for more information.

Thu, 01/20/2022 - 11:56
Ford Ranger Raptor

This is the next-gen Ford Ranger Raptor undergoing testing in light camo, showing a few new elements about the off-road truck.

These new shots provide a best look yet at the front end, including the unique grille and revised front fascia, complete with a set of fog lights and a noticeable front skid plate.

At the side, there’s a set of high-clearance running boards along with black wheels with beefy BFG tires, while the rear end features a set of dual exhausts with a black finish.

With the debut of the international Ford Ranger out of the way, Ford will next reveal the Ranger for the U.S. market, followed by the debut of the Ranger Raptor for global markets.

Ford Ranger Raptor

Photo credit: Brian Williams, SpiedBilde

Thu, 01/20/2022 - 11:56
Ford Ranger Raptor

This is the next-gen Ford Ranger Raptor undergoing testing in light camo, showing a few new elements about the off-road truck.

These new shots provide a best look yet at the front end, including the unique grille and revised front fascia, complete with a set of fog lights and a noticeable front skid plate.

At the side, there’s a set of high-clearance running boards along with black wheels with beefy BFG tires, while the rear end features a set of dual exhausts with a black finish.

With the debut of the international Ford Ranger out of the way, Ford will next reveal the Ranger for the U.S. market, followed by the debut of the Ranger Raptor for global markets.

Ford Ranger Raptor

Photo credit: Brian Williams, SpiedBilde

Thu, 01/20/2022 - 11:27

The following important exhibitor milestones have been set in preparation for the in-person 2022 SEMA Show.

  • Exhibit Space Reservation Application Deadline: Monday, April 4
  • Early Space Selection: Monday, May 2–Wednesday, May 18
  • Show Dates: Tuesday, November 1–Friday, November 4

The SEMA Show is the only place in the world that brings together every segment of the automotive industry to connect the people, products, vehicles and ideas that drive the passion for automobiles. Don’t miss out on this opportunity to meet in person with customers, new buyers, media and colleagues.

SEMA Show

More than 100,000 industry exhibitors, buyers and media reconnected to do business for the first time in two years at the 2021 SEMA Show.

Reserve your booth today!

For additional information about exhibiting at the SEMA Show, visit www.semashow.com/exhibitor.

Thu, 01/20/2022 - 11:00

By Fredy Ramirez, Jay Carpio, and Carr Winn

Recently Toyota brought the new ’22 Toyota GR86 by the SEMA Garage for a measuring session. According to the company the new platform represents, ”...a track-ready, driver’s car made for pure fun.” SEMA members immediately poured over the car for several days looking for opportunities to develop new products. In addition, Top 12 Battle of the Builders Finalist, Chelsie Lesnoski from Throttle Thrashers Garage got a tour around the vehicle from Toyota Spokesperson Dan Gardner. Here’s a few highlights from the walk around.

According to Toyota, the GR86 offers more horsepower and torque, a redesigned interior and exterior and a starting manufacturer’s suggested retail price (MSRP) of just $27,700. Customers will have the option of two grades, GR86 and GR86 Premium and a choice of manual or paddle shifted automatic transmission.

To learn more about the Toyota GR86, visit www.toyota.com/gr86. If you have questions about the recent measuring session, or want to join fellow SEMA members for the next event visit www.semagarage.com.

Wed, 01/19/2022 - 16:07

By Ashley Reyes

Council MixerMembers of the SEMA Emerging Trends & Technology Network (ETTN), SEMA Businesswomen’s Network (SBN) and Wheel and Tire Council (WTC) are invited to a cross-council/network mixer at the Grand National Roadster Show in Pomona, California, on Friday, January 28.

“It’s exciting when SEMA councils and networks collaborate and get together. The synergy that is created benefits all participants and results in what is truly a productive and exciting event,” said ETTN Director Nicole Bradle. “We invite all current or prospective ETTN, SBN or WTC members to join us for this unique event."

Attendees will make new contacts, openly network with other industry professionals, and connect with select committee leaders from each group. Registration, although not required, is encouraged so that organizers can plan accordingly.

Learn more and RSVP here.

 

Wed, 01/19/2022 - 16:02

SEMA has released its “SEMA Future Trends – January 2022” report. The in-depth report, conducted by the SEMA Market Research Team, provides valuable insight and information to help the specialty-equipment industry make vital decisions and plan for the future.

Future Trends

According to the latest “SEMA Future Trends” report, more than 80% of industry companies reported having severe or moderate impacts in 2021 because of supply-chain disruptions, including production delays, shipping issues and higher prices.

The “SEMA Future Trends” report provides a detailed analysis of the industry’s most important issues and trends in 2022 and beyond. The report includes four primary sections.

Specialty-Equipment Industry Outlook

Overall, 2021 was a strong year for the industry amid high demand, with many companies reporting record growth. The specialty-equipment market should continue to grow in 2022, but at more muted levels, before returning to more normal (pre-pandemic) growth for 2023 and beyond. According to the report, nearly three-quarters (74%) of industry companies expect sales growth in 2022. Key impacts for the industry will be consumer demand, supply-chain disruption, rising costs and automotive sales.

Supply-Chain Disruption

More than 80% of SEMA members report supply chain disturbances severely or moderately impacting their business in 2021. Supply-chain disruption will continue to be an issue in 2022, but the worst is likely behind us. SEMA Market Research projects that most issues should improve to more normal levels by the end of 2022. Prices are likely to remain somewhat elevated for longer, however, likely into 2023. Product shortages, shipping and transport delays and higher rates (shipping container rates are up 400% compared to October 2019), along with elevated input and commodity prices (steel is up 262% from October 2019), will be factors to watch in the automotive market.

U.S. Economic Outlook

Despite ongoing uncertainty, 2021 was a strong year for the U.S. economy amid record demand and consumer spending. Currently, the automotive industry has 2.91 million employees, only 4% below employment levels from before the pandemic in February 2020, making the automotive industry one of the best recoveries of any sector in the economy. The U.S. economy will continue to grow in 2022 but at lower levels than in 2021 due to significant headwinds. By 2023, however, the economy should be back to pre-pandemic growth levels. The “SEMA Future Trends” report explores the economy’s impact on the automotive aftermarket industry, with key factors including consumer spending and confidence, inflation, supply-chain disruption and labor shortages.

Changing Consumer Demographics

Consumers interact with the automotive aftermarket industry differently depending on their stage of life. Despite popular misconceptions, many young people care about their vehicles and are accessorizing. Even as the population changes, consumers under 40 will continue to make up the majority of specialty-equipment spending over the next decade. In fact, nearly 70% of specialty-equipment sales in 2020 came from consumers under the age of 40. This report takes an in-depth look at consumer spending and behavior by age and other demographic metrics.

The complete “SEMA Future Trends – January 2022” report is available to download for free at www.sema.org/research.

Wed, 01/19/2022 - 15:55

By Ashley Reyes

ARMO Member SpotlightThe SEMA Automotive Restoration Market Organization (ARMO) named American Autowire as the council’s latest member spotlight company.

In a recent interview with SEMA, Dave McKelvey, American Autowire VP of sales/marketing/R&D, shares information about the company’s history and upcoming projects.

SEMA: Tell us the story of your business. How did you start?

Dave McKelvey: Our founders, Michael Manning and Frank Colonna, were looking for something for their personal vehicles that didn't exist: A wiring harness to convert a non-console gauge first-gen Camaro to console gauges. They made the harness themselves, and then found that others were looking for the same type of product.
They started making these harnesses in a basement after they got home from their day jobs and would sell them at Carlisle and other swap meets. Eventually, they made the right connections to acquire obsolete tooling and licensing rights to blueprints to be able to reproduce a number of other GM wiring harnesses, which eventually became the Factory Fit product line of GM reproduction wiring harnesses. They had a small facility in Berlin, New Jersey, where they added a second product line made up of aftermarket wiring systems and accessories—their Street Rod Division.

That line of products took off, and they eventually outgrew the facility in Berlin. They moved to a facility in Bellmawr, New Jersey, where they occupied a portion of the building they are in today. Eventually, the Highway Series, Classic Update Series, and other wiring systems were designed and added to their catalogs. As the business continued to grow beyond their expectations, they brought Jim Cardona on as the Chief Operating Officer, and the three of them run the company to this day. We are busting at the seams in our 30,000-plus-sq.-ft. facility, and we are looking to expand our campus in 2022. We're also celebrating 35 years in business in 2022!

SEMA: What was your breakthrough moment?

DM: There were a couple, but the first and most prominent had to be when Michael and Frank launched the Factory Fit product line back in the ’80s. This is what really catapulted them to a position to quit their day jobs and focus solely on M Parker Autoworks, which was the name of the company before American Autowire.

SEMA: Tell us about your business now in 2022 and what projects are you working on?

DM: We are still growing at a rapid rate. Almost all of our facility is used for manufacturing, and we're looking to expand our footprint. As we've expanded into the Jeep/off-road segment, we're looking to add to our product offering with a Jeep XJ complete wiring system during the first half of 2022. We're very proud of the fact that we continue to be recognized as the wiring manufacturer of choice for our quality and how comprehensive our products are.

SEMA: Tell us about a particular project, product or build you are proud of.

DM: Our Highway 22 Universal Wiring System (now, the Highway 22 Plus) has been our flagship product for many years. Among professional builders and backyard builders alike, it is the go-to wiring system for any custom build. The other that I would mention is our entire Classic Update Series of year/make/model specific modernized wiring systems. They are the most complete wiring solution of their kind, and nothing else compares to them.

SEMA: What advice do you have for young professionals contemplating a career in the automotive aftermarket, particularly in the restoration segment?

DM: Get a mentor! You can read all you want (which I would still do), but the knowledge you can acquire from a lifelong car enthusiast will not always be in books. Also, keep in mind that being a part of our industry does not only mean you'll be spinning wrenches or shaping metal. Our industry needs accountants, sales and marketing professionals, human resources, etc. So even if your career path is in finance, but you're a hot rodder after work, you can combine them both with your career!

Fill out an ARMO member spotlight form to highlight how your company is contributing to the specialty-equipment industry. Selected candidates are eligible to be featured on ARMO’s social media, SEMA eNews and future ARMO member updates.

 

Wed, 01/19/2022 - 15:46

By Ashley Reyes

MAP Seminar SEMA ShowManufacturers often use pricing policies to establish brand value and increase consumer demand. Whether it’s establishing a Minimum Retail Price (MRP), or a Minimum Advertised Price (MAP), creating a successful and profitable pricing policy can be tricky. In fact, many manufacturers give up on pricing policies after an initial failed attempt.

Experts shared details and advice about pricing policies at the recent SEMA Show. Recordings of two sessions related to pricing policies are now available at www.SEMAShow.com/education. Both videos feature Rich Barsamian, vice president of sales and marketing at Advanced Clutch Technology, and Eugene F. Zeleck Jr., senior counsel at Taft Stettinius Hollister LLP—both who have extensive experience in writing and implementing resale policies.

  • MAP and Resale Price Policies: Everything You Wanted to Know, but Didn’t Know Who to Ask: Learn the difference between MRP and MAP, when a policy may be a good idea and everything you need to know about pricing strategies.
  • Make Your MAP or Resale Price Policy Sales-Centric!: Learn How a Pricing Policy Can Be Used Strategically as a Tool to Increase Sales.

“We’ve seen many cases where manufacturers put these [pricing policies] in place, usually from pressure from resellers, and they don’t enforce their policies. […] What happens?” said Zeleck. “You get a little credibility at the beginning, people say ‘oh that’s great, that’s wonderful’ but find out it’s not enforced and the whole thing falls apart. They’ve wasted time, money, energy and credibility.” New seminars are added to SEMA Virtual Education weekly at www.SEMAShow.com/education. Other recently added seminars include:

  • Industry Insiders Dish on the Future of the Specialty-Equipment Industry.
  • Future Trends: What’s Next for the Automotive and Specialty-Equipment Markets
  • Washington Automotive Update: What to Expect From Congress and the Biden Administration

Users of the SEMA Education website will need to create a personal profile upon their first visit, which will then provide access to all recordings in the library.