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By SEMA News Editors
While there's plenty to do on the SEMA Show floor, the action doesn't stop there. Throughout Show week––November 3-6, Las Vegas––attendees will find events, activations and unforgettable experiences happening across campus that can help you elevate your business, make long-lasting connections and be a part of the community that drives the aftermarket forward. (Still need to register? Do so online here).
SEMA Education
Location: Second Level of North Hall
With more than three dozen free SEMA Education sessions included with Show registration, plus specialized training and professional development from industry partners, attendees have plenty of opportunities to bring home more than new products and contacts. From improving shop profitability and strengthening marketing strategies to understanding regulatory changes and emerging vehicle technologies, the right session could spark an idea that makes a difference long after the Show ends.
The education schedule continues through Thursday of the 2026 SEMA Show. Attendees can choose from sessions covering business strategy, sales and marketing, leadership, vehicle technology, industry trends and more.
Learning tracks include:
- Aftermarket Updates and Future Trends
- Emerging and Executive Leadership
- Inside the Shop
- Legislative and Regulatory
- Sales and Marketing
- Small-Business Strategy
- Talent Management
- Vehicle Technology
Most SEMA Education sessions are free with SEMA Show registration. Sessions are first-come, first-served, so arrive on time to secure a seat.
SEMA partners the Society of Collision Repair Specialists (SCRS); I-CAR and The Tire Industry Association (TIA) will also host education sessions throughout SEMA Week. View the schedule at semashow.com/education-schedule.
SEMA ADAS Showcase: Hands-On Education With Vehicle Engineers
Location: Upper South Hall, Booth #31200
The expanded SEMA ADAS Showcase, developed with the Society of Collision Repair Specialists (SCRS) and its ADAS Council, will give attendees a hands-on look at how vehicle changes, repairs and calibration requirements affect advanced driver assistance systems. Running through Friday, November 6, in Upper South Hall, booth #31200, the ADAS Showcase will feature vehicle engineers from Ford, General Motors and Rivian, along with collision-repair and calibration specialists demonstrating real-world scenarios using late-model vehicles and calibration equipment. Attendees can explore topics such as sensor alignment, calibration troubleshooting, vehicle geometry and repair requirements, with opportunities to ask questions and engage directly with participating experts. The Showcase is open to all registered SEMA Show buyers and exhibitors. Explore the ADAS Showcase schedule.
SEMA New Products Showcase
Location: Lower South Hall, Booth #41271
The SEMA Show's most popular exhibit, the New Products Showcase, is the epicenter of innovation and a must-see destination for buyers, media, and content creators in search of the latest and most exciting products hitting the aftermarket.
This year, the Showcase in South Hall will again boast thousands of new products, with scanning made possible through the SEMA Show mobile app––complete with product and mapping information connecting attendees to the exhibiting companies throughout the Show floor.
SEMA FutureTech Studio
Location: Central Hall, Booth #24401
Experience the Edge of Innovation––where the most advanced technologies in electric vehicles (EVs), future propulsion, automation and smart manufacturing converge.
Explore visionary vehicle builds, next-gen materials, and breakthrough systems redefining mobility. At the core is the FutureTech Live Education Stage, delivering high-impact microlearning sessions from leading tech minds. This is more than an exhibit––it's a launchpad for the future of automotive. It's fast. It's smart. It's the future––on full display.
SEMA Battle of the Builders Presented by Mothers
Location: Central Hall, Booth #24743
SEMA Show vehicle builders will once again take center stage in the annual SEMA Battle of the Builders (BOTB) Presented by Mothers Polish.
This exclusive competition showcases the craftsmanship and innovation of some of the world's most influential builders across Hot Rod/Hot Rod Truck, Sport Compact, Truck/Off-Road, Young Guns and the new Bike Builders Shootout class. While expert judges narrow the field, the builders themselves vote to determine the overall winner. Follow the competition throughout Show week at the BOTB stage in Central Hall.
Feature Vehicle Displays
Location: LVCC, Silver Drive, Silver Lot, Diamond Lot, Blue Lot, as well as lobbies of each exhibit hall.
The SEMA Show is renowned for the innovative parts and accessories displayed on Show vehicles representing every industry niche, from cars to trucks to powersports.
Much more than rolling works of art, the feature vehicles offer an in-person look at the real-life applications of the aftermarket's latest and most exciting products. Located throughout the Las Vegas Convention Center, the displays act as extensions of Show booths, connecting attendees with exhibitors and product creators. The SEMA Show app allows attendees to scan participating vehicles for product information, exhibitor details and booth locations throughout the Show floor.
New-for-2026: Powersports/SxS/Lifestyle
Location: West Hall
SEMA is expanding the SEMA Show's powersports presence by launching a dedicated Powersports/Side-by-Side (SxS)/Lifestyle section at the 2026 SEMA Show. This strategic expansion creates a unified home for the rapidly growing intersection of the automotive and powersports communities.
The initiative is a direct response to clear market demand and the evolving habits of the modern enthusiast. SEMA research confirms that the crossover between these worlds is seamless: the vast majority of enthusiasts do not limit themselves to a single vehicle type, often owning a combination of modified trucks, SUVs and various recreational powersports vehicles.
The Show floor will undergo an evolution to group Trucks, Off-Road and Powersports together, reflecting the "total package" approach enthusiasts take toward their adventure builds. The section will highlight a diverse range of categories, including:
- Motorcycles and dirt bikes
- Side-by-Sides
- Trailers and tow vehicles
- Related adventure lifestyle gear and accessories
Learn more about the Powersports/Side-by-Side (SxS)/Lifestyle section at the 2026 SEMA Show.
Restyling & Car Care Accessories and Collision Repair & Refinish
Location: West Hall (Restyling & Car Care Accessories) and Upper South Hall (Collision Repair & Refinish)
The SEMA Show's dedicated Restyling & Car Care Accessories and Collision Repair & Refinish sections will feature hundreds of exhibiting brands, giving shop owners, technicians and builders access to solutions designed to improve efficiency, quality and turnaround times. From advanced repair equipment to refinishing components, attendees will find a full spectrum of products designed to meet the evolving needs of modern repair and car care facilities.
The recently released SEMA Market Report estimates consumers spend approximately $9 billion annually on repair-, refinishing- and appearance-related aftermarket products.
The report underscores the strength of these categories within the broader automotive aftermarket and highlights their importance to repair, refinishing, and customization businesses.
Exterior restyling accounts for more than $6 billion in annual consumer spending, reflecting sustained consumer demand for vehicle personalization through products such as grilles, body upgrades, wraps, graphics, lighting, running boards, exterior trim and other appearance enhancements.
The Restyling & Car Care Accessories and Collision Repair & Refinish sections are anchored by long-standing industry brands, including 3M, Avery Dennison, Katzkin Automotive Leather, Pro Spot, Rust-Oleum, SATA, Snap-on, Sonax Premium Car Care and XPEL. Their participation gives attendees access to established suppliers across repair, refinishing, restyling and car care.
Learn more about this section at the 2026 SEMA Show.
SEMA Collision Repair Stage
Location: South Hall Upper, Booth #32145
Visit the SEMA Show Collision Repair Stage to experience free hands-on welding and VR demos plus daily I-CAR, SCRS and OEM presentations.
Top experts will be on hand to answer attendees' questions on the collision-repair industry.
New-for-2026: SEMA Content Creator Corral
Location: Main Hall Annex (N109 in Central Hall)
The 2026 SEMA Show will debut the Content Creator Corral, a new feature that recognizes the growing influence of automotive creators by bringing some of the industry's most engaging influencers and their custom vehicles in one dedicated space.
This initiative follows creators as they travel long distances to bring their projects to the annual SEMA Show. The feature builds on the journeys and brings those stories to life, allowing attendees to see the vehicles up close and connect with the influencers behind them.
As creators play an increasingly important role in shaping vehicle customization trends and purchasing decisions, the showcase provides exhibitors, manufacturers and attendees with a fresh opportunity to engage directly with influential voices shaping automotive culture.
Learn more about the SEMA Content Creator Corral.
SEMA Central
Location: LVCC Grand Lobby
Each year, SEMA Central acts as a Show hub, showcasing interviews, content and connections from across the automotive aftermarket.
This year, SEMA Central expands to offer Show participants a more immersive industry experience than ever before. Visit SEMA Central for top-tier vehicle builds and center-stage interviews with iconic personalities.
Members Lounge
Location: North Hall, N251
SEMA Business Members at the Show have exclusive access to the Member Lounge, which offers convenient and time-saving amenities to refuel and recharge during Show hours.
This member-exclusive area includes complimentary business services, internet access, charging stations, and time-saving Grab'N'Go lunch for purchase. Members are also able to reserve meeting room space at no cost.* Looking to learn more about SEMA Business Membership? Swing by Member Central to discover how membership can help businesses be more successful.
*Complimentary meeting space is available in The SEMA Member Lounge exclusively to SEMA Business members, with the exception of non-exhibiting manufacturers (NEM) or companies otherwise qualified to exhibit at the SEMA Show.
Art Walk
Location: Grand Lobby, Second Level
Immerse in the automotive lifestyle and culture in the SEMA Show Art Walk, where some of the automotive industry's premier artists will exhibit their latest creations.
Executed in a variety of media, their work comprises a collection of pieces that will complement any home, office or workspace. Make a plan to go by, connect and pick up some great examples of automotive art!
SEMA Gear
Location: SEMA Gear stores are located throughout the Show
Take home official SEMA Show and SEMA-branded apparel, hats, drinkware, collectibles and exclusive event merchandise from SEMA Gear stores conveniently located throughout the LVCC.
Whether searching for a souvenir or the latest SEMA apparel, stop by during Show week to shop exclusive merchandise available only at the event.
Search "SEMA GEAR" on semashow.com/floorplan for all the 2026 locations.
Toyo Tires Treadpass
Location: Outside, between Central Hall and South Hall
Toyo Tires Treadpass features an array of show-stopping vehicles making their inaugural debut at the SEMA Show.
Connecting the LVCC Central and South Halls, Treadpass represents a blend of artistic creativity and innovation, providing a platform for talented builders to showcase their work alongside the full line of Toyo Tires products. After the SEMA Show, find the right Toyo tire for your ride at toyotires.com.
Rays Wheels
Location: Silver Lot 3 (front of South Hall)
Thirty years, countless track days, and one unmistakable design. The iconic RAYS VOLK RACING TE37 celebrates three decades of performance and reliability with the new 2026 TE37 30th Anniversary Series.
RAYS makes its first-ever official brand display at the 2026 SEMA Show in Las Vegas, taking over Silver Lot 3 with a showcase of VOLK RACING and other notable wheel brands. Explore new and current wheels, exclusive collector merchandise, and a special track experience showcasing the performance of RAYS wheels.
For more, see the full schedule of 2026 SEMA Show events, including press conferences and celebrity appearances, the 2026 SEMA Show features, and the 2026 SEMA Show floorplan.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.
Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.
