By SEMA News Editors
The 2026 SEMA Show, November 3-6, Las Vegas, is building momentum across key categories, including collision repair and vehicle restyling. For repair and refinishing professionals, this year's Show will deliver a comprehensive look at the latest products, equipment and technologies shaping the industry.
The SEMA Show's dedicated Restyling & Car Care Accessories and Collision Repair & Refinish sections will feature hundreds of exhibiting brands, giving shop owners, technicians and builders access to solutions designed to improve efficiency, quality and turnaround times. From advanced repair equipment to refinishing components, attendees will find a full spectrum of products designed to meet the evolving needs of modern repair and car care facilities.
The recently released SEMA Market Report estimates the repair and refinishing-related aftermarket represents roughly $9 billion in annual consumer spending, driven by demand for body upgrades, appearance products, paint and refinishing materials, wraps, window tint and lighting products. The report underscores the strength of these categories within the broader automotive aftermarket and highlights their importance to repair, refinishing, and customization businesses.
Within that broader market, exterior restyling remains a major growth area, exceeding $6 billion in annual consumer spending, reflecting sustained consumer demand for vehicle personalization through products such as grilles, body upgrades, wraps, graphics, lighting, running boards, exterior trim and other appearance enhancements.
The Restyling & Car Care Accessories and Collision Repair & Refinish sections are anchored by long-standing industry brands, including 3M, Avery Dennison, Katzkin Automotive Leather, Pro Spot, Rust-Oleum, SATA, Snap-on, Sonax Premium Car Care and XPEL. Their continued participation highlights both the heritage and innovation that drive this critical segment of the aftermarket.
"The collision repair and restyling segments are essential to keeping vehicles safe, functional and looking their best," said SEMA Vice President of Events Tom Gattuso. "From cutting-edge repair technologies to craftsmanship-driven restyling and car-care products, these sections demonstrate how the industry continues to evolve. Long-standing leaders and new innovators alike reinforce the strength, expertise and forward momentum of this category."
Overall, exhibitor commitments for the 2026 SEMA Show have surpassed 1 million net sq. ft., with more than 2,000 brands preparing to connect with a global audience November 3-6, in Las Vegas. The event remains one of the largest and most influential trade shows in the country, reflecting sustained growth and investment across the automotive aftermarket.
In addition to collision repair and restyling, the 2026 SEMA Show will feature strong participation across performance, trucks, powersports, mobile electronics, tools, and emerging technologies. Major OEMs, including Toyota, Ford, Honda, Mitsubishi, Nissan and Stellantis, will also return, strengthening the connection between factory engineering and aftermarket solutions.
Attendees can also explore signature features such as the New Products Showcase, Battle of the Builders and FutureTech Studio, offering valuable insights into the trends, skills and technologies shaping the future of vehicle repair and car care.
The 2026 SEMA Show will take place November 3-6 in Las Vegas as part of the broader "SEMA Week" experience, which includes public access on Friday and the high-energy SEMA Fest.
For more information or to register, visit www.semashow.com.
