Thu, 11/05/2026 - 16:14

By SEMA News Editors

Road2SEMA logo on wrap

 

The inaugural Content Creator Corral is underway at the 2026 SEMA Show, bringing automotive influencers and their custom vehicles together in one dedicated showcase at the Las Vegas Convention Center (LVCC). Located in the Main Hall Annex, the new feature runs through Friday, November 6, giving attendees the opportunity to see their favorite content creators' builds up close.

The Content Creator Corral expands on SEMA's Road to SEMA initiative, which follows creators as they travel long distances to bring their projects to the annual Show.

 

Gabby Douglas creates content in the Content Creator Corral at the 2026 SEMA Show.

 

As automotive creators continue to influence vehicle customization trends, purchasing decisions and the next generation of enthusiasts, the Corral also creates new opportunities for manufacturers, exhibitors and industry professionals to connect with influential voices in automotive culture.

The lineup features custom vehicles from creators across the United States and abroad, with builds arriving from as close as Los Angeles (a '26 Acura ADX A-Spec) and as far away as Lithuania (a '12 Ford Mustang).

 

Jordan Graff creates content in the SEMA Content Creator Corral at the 2026 SEMA Show.

 

Other highlights include a BMW Z3 M Coupé transformed into a Max Power-era Club Sport-inspired showpiece; a Porsche Boxster converted into the Vale Automotive GT1 in Northern Ireland; and a Ford Escort RS Cosworth that traveled 3,500 miles across the United States. Attendees can also see a KVA Ford GT40, Porsche 944 RS4 and genuine "2 Fast 2 Furious" Yenko Camaro restored by Hard Up Garage, and much more.

The Content Creator Corral continues through the remainder of the 2026 SEMA Show. Attendees can stop by the Main Hall Annex to see the vehicles and potentially hear the stories behind the builds from the content creators themselves.

 

2026 SEMA CONTENT CREATOR CORRAL PARTICIPANTS

  • Don Abenante – @donabenante @retrofabworks
  • Drew Abouata – @cali.comet
  • Ciro Ciampi – @petrolheadonism
  • Dustin Bishop – @dusty.build
  • Kevin Darwish – @kevindarwish
  • Dillon Houck – @dillon.houck
  • Gabby Downing - @gabby_downing
  • Jordan Graff – @shipbox_garage
  • Marissa Halee – @marissahalee
  • Andrew Kendrick – @andy_fordman
  • Niles Lee – @niles_19k_lee
  • Seamus Moore – @vale_automotive
  • Liam Mullen – @drive.aspect
  • Benas Pilipauskas – @pilipauskasbenas
  • Tom Sylvester – @thedirtdrive
  • Christopher Wigley – @mrwiggles104
  • Kaikea Wilinski – @ranchero_racing_co._
  • Fred Zapata – @redbaronvr6
  • Coco Zurita – @cocozurita

 

Tom Sylvester capturing content in the 2026 SEMA Content Creator Corral.

 

Missed the second day of the 2026 SEMA Show? Catch up on the action with the SEMA Live Day 2 stream, featuring highlights and conversations from the Show floor and beyond. And be sure to subscribe to SEMA News below for daily coverage, industry news and updates throughout the 2026 SEMA Week.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

 

Thu, 11/05/2026 - 16:11

By SEMA News Editors

FutureTech Studio crowd

 

Every inch of the 2026 SEMA Show floor has an eye toward the future of the automotive aftermarket, with thousands of ground-breaking new parts and technologies spread across 1.1 million sq. ft. of exhibit space. To supplement the innovative new parts and products filling the Las Vegas Convention Center this week, several SEMA Show features are designed to keep aftermarket pros up to date on crucial skills, resources and emerging trends in today's changing world of vehicle technology. 

One SEMA Show staple, the SEMA FutureTech Studio, is dedicated to the next era of mobility, offering a glimpse of the automotive aftermarket technology of tomorrow, with detailed looks at alternative fuels, artificial intelligence (AI), next-generation vehicles and a lot more. Elsewhere on the Show floor, the SEMA ADAS Showcase provided installers and collision repair specialists with close-up demos of advanced driver assistance systems (ADAS) technology, processes and best practices, access to OEMs,  

Leveling the Playing Field at the 2026 SEMA FutureTech Studio

From a full slate of education sessions to more than 20 cutting-edge vehicles, FutureTech Studio is where attendees can prepare for the technological advances impacting the industry today and in the future. But it also demonstrated how builders are using tomorrow's technology today.  

The variety of vehicles on display illustrated how advanced engineering, modern components and emerging technologies are expanding what's possible for aftermarket builders. 

Summit Racing's Prodi-G Chevrolet Monte Carlo, an '87 Monte Carlo SS, offered a particularly compelling example of how aftermarket performance and emissions improvements can go hand in hand. Developed with assistance from SEMA Garage, the Pro-Touring build was designed to challenge the perception that hot rodding and cleaner vehicle operation are mutually exclusive. 

The project set out to demonstrate that modern aftermarket components can deliver more power and performance while reducing emissions. The finished Monte Carlo produces twice the horsepower and half the emissions of its stock configuration. The build involved several industry partners, including Greg Banish, Jstar Fab, Screaming Turtle Specialty Coatings, Rittman Automotive, Kenny Carraway and Trans Colonial Auto Service. 

Vehicle at the FutureTech Studio

 

Off-road engineering also had a place in the FutureTech Studio, including an American Expedition Vehicles (AEV) Ford F-350 FXL equipped to handle demanding terrain without sacrificing on-road drivability. 

The truck featured 40-in. BFGoodrich HD-Terrain KT tires mounted on AEV Katmai DualSport 18-in. wheels, along with a four-inch DualSport suspension lift. The suspension package combines dual-rate front coil springs, rear lift blocks, axle relocation and revised geometry to provide additional clearance. AEV-tuned Bilstein 8100 front and 5100 rear dampers help control the ride on pavement and off-road. 

Additional upgrades included AEV front and rear bumpers, a 20,000-lb. winch mount, recovery points and a brush guard. A CAD-verified wheel-travel analysis helped eliminate potential tire-rub points throughout the suspension's range of motion. 

The FutureTech Studio also looked beyond vehicle hardware to examine how evolving technologies and industry practices are changing motorsports and the broader automotive landscape. 

Formula 1's transition to advanced sustainable fuels for the 2026 season offered an example of how innovation in motorsports can influence the future of vehicle technology. As part of a broader sustainability initiative, F1 introduced a fully sustainable, fossil-free drop-in fuel designed for its new-generation power units. 

The fuel is produced using non-food biomass, municipal waste and captured carbon, rather than newly extracted fossil resources. The initiative is one component of F1's commitment to achieving net-zero carbon emissions by 2030, which also includes measures such as using solar power and recycled vegetable oil to support event operations and reducing single-use plastics. 

Crowd in the FutureTech Studio.

 

The shift demonstrates the potential for motorsports to serve as a proving ground for new technologies and alternative fuels, while bringing greater attention to developments that could have implications well beyond the racetrack. 

Technology is also changing how shops manage their everyday operations. BILDTRAK, a visual hardware mapping system, has a display showcasing a new approach to organizing shop hardware and improving parts management. 

Rather than relying on cardboard containers, coffee cans and handwritten labels to track hardware, the product serves as a visual map to help shops identify where components belong. 

But the future of the automotive aftermarket was perhaps best illustrated by an award-winning vehicle previously recognized for its ingenuity and innovation at last year's SEMA Show.  

Kyle Kuhnhausen, from Kuhnhausen Metal Concepts and builder of the 2025 SEMA Show Best Engineered Vehicle, partnered with SEMA Garage and the FutureTech Studio to highlight how he applied cutting-edge tech to his award-winning build, and the role SEMA Garage played in making it happen. 

On display in the FutureTech Studio, Kuhnhausen's '66 Chevrolet Corvette is an engineering marvel and is equipped with custom-designed components designed on his laptop in Oregon and 3D-printed at SEMA Garage Los Angeles using advanced new tech available to SEMA members.  

"My collaboration with SEMA Garage shows how members can use its tools in their workflow, from an idea to a prototype and even finished, end-use parts. I recreated one-off components for this car that could become products—the process is the same whether you're making one or a thousand," he said. "A custom grille for a high-level hot rod competing in Battle of the Builders would typically be CNC-machined, which is expensive and heavy." 

Kyle Kuhnhausen and the Serious66 '66 Corvette in the FutureTech Studio.

 

Instead, Kuhnhausen used SEMA Garage's BigRep printer to create a more economical, lighter, modular grille made of four printed parts that can be replaced in sections if damaged. Once the design was finalized, Kuhnhausen sent in his design, then received the 3D-printed parts in the mail, opening up new doors for his build, and his business.  

"A printer like that costs over $60,000 and takes up space I don't have in my small shop," he added. "SEMA Garage helps me create one-off components that could become products, with expertise and tools such as 3D scanning to support the process. We want more SEMA members to use these resources." 

The availability of those resources enables any smaller company or builder, like Kuhnhausen and his company, to create innovative new parts and compete with just about anyone. 

"My garage is 1,200 sq. Ft., with no CNC machine or laser cutter and no room or ability to add them. Yet I can design parts, receive them the same week and get the quality and type of parts available to multibillion-dollar companies. It's leveling the playing field." 

ADAS in Action at the SEMA ADAS Showcase 

Calibration demo at ADAS Showcase

 

The expanded SEMA ADAS Showcase, developed with the Society of Collision Repair Specialists (SCRS) and its ADAS Council, is giving attendees an in-person look at how vehicle changes, repairs and calibration requirements affect ADAS. Continuing today in Upper South Hall, booth #31200, the Showcase has featured vehicle engineers from several OEMs, along with collision-repair and calibration specialists demonstrating real-world scenarios using late-model vehicles and calibration equipment.  

Open to all registered SEMA Show buyers and exhibitors, the Showcase offers attendees opportunities to explore topics such as sensor alignment, calibration troubleshooting, repair requirements and more, and see in-person and hands-on demonstrations designed to educate the industry on one of the most impactful developments facing the automotive aftermarket today, according to James Rodis, a long-time ADAS professional who works with OEM Calibration, ADAS Assist and member of the SCRS ADAS Council. 

"If a car is repaired and you don't fix the ADAS, that's really bad," Rodis said. "We're really trying to educate that it needs to be a controlled environment, it has to get done. It's not an option anymore. We're trying to give some of our knowledge back to anybody that comes by." 

ADAS Showcase calibration demonstration at 2026 SEMA Show.

 

With hands-on demos, Q&A sessions and other programming continuing through the rest of the SEMA Show, the ADAS Showcase is another one of the many opportunities for SEMA Show attendees to learn vital skills to carry their aftermarket business into the future.  

"We have leading ADAS calibration machines, we have people from Hunter, Autel and Snap-On, the experts here that know how to run those machines. It's all education," said Rodis. "People that want to learn more about ADAS, maybe thinking of getting into it, we're hoping they swing by and we can answer all the questions, dispel some of the myths and educate, educate, educate." 

Programming at the FutureTech Studio and ADAS Showcase continues today at the SEMA Show. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.     

Thu, 11/05/2026 - 14:24

By SEMA News Editors

Chip Foose Vehicle Unveiling at the 2026 SEMA Show

 

The 2026 SEMA Show is in full swing, with major industry announcements, new product launches and exclusive vehicle unveilings continuing across the Las Vegas Convention Center through Friday, November 6.

From cutting-edge performance parts and emerging technologies to show-stopping custom builds, exhibitors are using the industry's premier automotive aftermarket event to showcase what's next for the industry.

Want to see the latest vehicle debuts? Explore the official 2026 SEMA Show Vehicle Unveiling Schedule to discover today's and tomorrow's reveals, find your favorite builds and plan which unveilings to catch before the Show wraps up Friday.

For more information about the 2026 SEMA Show, visit semashow.com. Purchase tickets for SEMA Fest, the celebration of music and car culture taking place on Friday, November 6, at semafest.com.   

Thu, 11/05/2026 - 14:06

By SEMA News Editors

SEMA Best Engineered Vehicle Award winner '77 Ford F-100 by Kincer Chassis.

 

SEMA has announced that the 2026 Best Engineered Vehicle of the Year Award has been presented to Thomas Kincer of Kincer Chassis for his '77 Ford F-100. The annual award recognizes a feature vehicle at the SEMA Show that demonstrates exceptional engineering.

A stunning but unassuming F-Series with little exterior modifications, this build is a true sleeper, hiding a marvel of modern automotive engineering underneath its modest appearance: an all-wheel-drive chassis developed by Kincer and team.

Designed to fit '61 to '96 two-door, short-bed Fords, the Kincer Chassis operation sourced parts and inspiration from a multitude of Ford models to create this game-changing new base for a wide range of Ford F-Series Truck platforms.

Initial development of the chassis started with 3D scans of every generation of Ford Truck from 1961 to 1996 and compiled in CAD. From there, the Kincer Chassis team used the scans and OEM data from the SEMA Garage Tech Transfer program to design one base chassis capable of supporting each generation of Ford Truck.

"When it comes to the control arms, front differential and powertrain, it's all Ford-based, but it's not from one vehicle. We took a little bit from here and a little bit from there to get everything working properly and achieve the right stance and track width without needing wide fenders or other modifications. We used different components from different Ford vehicles to make this come to life," Kincer said.

2026 SEMA Best Engineered Vehicle Award winner '77 Ford F-100 Kincer Chassis

 

Kincer credits Product Development Engineer Austin Armstrong and Operations Manager Scott Tolliver with turning an idea and a barn-find F-100 into a head-turning new product ready to hit the market.

"It's OE-based on some components, but where it really shines is the engineering that Austin and the guys did to bring this chassis to life," Kincer said. It's a super robust system. This is a vehicle that you could pull up at a red light, and a Corvette just doesn't have a chance."

Collaborating on the project directly with Ford and Ford Racing Parts, the F-100 is powered by a yet-unreleased crate package: a Whipple Supercharged Gen 4 5.0L Coyote engine paired with a 10R100 10-speed transmission.

2026 SEMA Best Engineered Vehicle Award winner '77 Ford F-100 Kincer Chassis

The Kincer Chassis team (Left to Right): Emily Kincer, Thomas Kincer, Austin Armstrong and Scott Tolliver of Kincer Chassis, and John Jinnings (vehicle owner).

 

The real star of the show, however, is its underlying platform, designed with all vehicle dynamics taken into account and a suite of chassis-specific control systems to support the four-link rear suspension and independent front suspension. The platform features a Ford control pack for engine and transmission, an all-wheel-drive transfer case and wheel-speed sensors, an electronic steering rack, and Tractive shocks, which are fully integrated electronically, adjustable with an in-cab controller and automatically adjusted dampening every six milliseconds.  

When you put it all together, you have a product that could only come from a true team effort filled with countless hours of brainstorming, strategizing and designing, Kincer said. And to have that effort recognized with the Best Engineered Vehicle Award is something the Louisville, Tennessee-based builder is still wrapping his head around.

"I'm still pinching myself," Kincer said. "I'm grateful. I'm lost for words. Tons of people put effort into this at the shop. I'm really thankful that other people can see what our vision was with this, too."

For more information, visit kincerchassis.com/muscle.

Thu, 11/05/2026 - 12:37

By SEMA News Editors

 

From groundbreaking products to standout custom builds, SEMA Live Presented by AutoZone continues to bring the automotive aftermarket's biggest week to screens around the world. The livestream returns Thursday for Day 3 of the 2026 SEMA Show, with interviews, vehicle reveals, live demonstrations and a closer look at the creativity driving the industry.

Broadcasting 9:00 a.m.–5:00 p.m. Pacific Standard Time (PST) from the Las Vegas Convention Center campus, SEMA Live features 32 hours of coverage throughout the four-day Show. Hosted by Chris Jacobs, with reports from JC Fernandez and Christy Lee, the broadcast connects viewers with industry leaders, builders, manufacturers and automotive personalities.

 

What to Watch on SEMA Live at the 2026 SEMA Show

SEMA Live offers a look at key vehicles, industry conversations and activities taking place throughout the four-day event.

  • Industry interviews and special guests: Hear from business leaders, vehicle builders and automotive and motorsports personalities. Scheduled guests include Harley-Davidson CEO Artie Starrs; In-N-Out President Lynsi Snyder; builders Chip Foose and Dave Kindig; and automotive and motorsports icons Jay Leno and Mario Andretti.
  • SEMA Battle of the Builders Presented by Mothers High Performance Car Care: Get coverage of the competition and the craftsmanship behind some of the Show's standout custom vehicles.
  • Expanded Powersports/Side-by-Side (SxS)/Lifestyle section: See coverage of the expanded section, with a focus on the vehicles, products and trends shaping the powersports and side-by-side markets.
  • Live demonstrations and outdoor activations: Catch action from the Show's outdoor performance areas and demonstrations.
  • SEMA Cruise: Watch coverage of vehicles departing the Las Vegas Convention Center on Friday, November 6.

SEMA Live extends the Show experience beyond Las Vegas, connecting viewers with the people, products and ideas moving the industry forward.

 

How to Watch SEMA Live

Watch SEMA Live Presented by AutoZone Tuesday, November 3, through Friday, November 6, from 9 a.m.–5 p.m. PST on the SEMA Show's official channels:

 

SEMA Live 2026: Frequently Asked Questions

What is SEMA Live?

SEMA Live Presented by AutoZone is the official livestream covering the 2026 SEMA Show. The broadcast features new-product introductions, custom vehicle reveals, industry interviews, demonstrations and other highlights from the automotive aftermarket's premier trade event.

When does SEMA Live stream?

SEMA Live streams Tuesday, November 3, through Friday, November 6, 2026, from 9:00 a.m.–5:00 p.m. Pacific Standard Time each day.

Where can I watch SEMA Live?

Viewers can watch SEMA Live on the official SEMA Show YouTube channel and Facebook page.

Is SEMA Live free to watch?

SEMA Live is available to watch on the SEMA Show's official YouTube and Facebook channels at no charge. While nothing can replace experiencing the SEMA Show in person, viewers can tune in online for a glimpse of the event.

What will SEMA Live cover?

Coverage includes industry interviews, new products, vehicle reveals, live demonstrations, the SEMA Battle of the Builders competition, the expanded Powersports/Side-by-Side (SxS)/Lifestyle section, and the Friday SEMA Cruise. Scheduled guests include automotive industry executives, custom vehicle builders and well-known automotive and motorsports personalities--watch to find out!

Who hosts SEMA Live?

Chris Jacobs hosts SEMA Live, with reports from JC Fernandez and Christy Lee.


The 2026 SEMA Show is set for November 3-6, in Las Vegas. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

Thu, 11/05/2026 - 12:03

By SEMA News Editors

SEMA Fest stage


The SEMA Show has returned as the industry's most influential gathering, where groundbreaking products, game-changing innovations and powerful networking collide. But the energy doesn't stop at the Show floor. SEMA Week expands the experience with exclusive events, dynamic meetups and unforgettable after-hours parties that bring the industry together like never before. 

Explore the full lineup of SEMA Week happenings below and gear up for a week that drives the future of automotive (all times PST):

SEMA Industry Honors

  • BleauLive Theater at the Fontainebleau Las Vegas (View on Google Maps) 
  • Tickets or host tables are required. ​

Thursday, November 5, Doors Open at 6:00 p.m., Awards Ceremony Begins at 7:30 p.m. 

This year, after a full day of SEMA Show activities on Thursday, November 5, the celebration continues at the BleauLive Theater at Fontainebleau Las Vegas with the SEMA Industry Honors. 

Connect with top leaders from across the aftermarket world and enjoy an evening of recognition, networking and celebration as we honor the industry’s most influential voices, including Content Creator and Person of the Year. Doors and bars open at 6:00 p.m. Awards ceremony will begin at 7:30 p.m.

Click here to purchase tickets.

SEMA Cruise

Friday, November 6, 4:00 p.m. PST - 7:30 p.m.

  • SEMA Show Campus (down Convention Center Drive to West Hall Parking Lot)
  • No cost or RSVP required to attend

The capper for the 2026 SEMA Show will be the annual SEMA Cruise. This parade of rolling art is now one of the most-anticipated aspects of the annual gathering by the local populace. The cruise begins when the Show ends at 4:00 p.m. on Friday.

SEMA Fest: SOLD OUT

Friday, November 6, 3:00 p.m. 

  • SEMA Show Campus: Las Vegas Convention Center Bronze Lot
  • Tickets required to attend (SOLD OUT)
  • Upgrade to VIP here

The countdown to SEMA Fest is officially on, with just hours until one of the biggest celebrations of music and car culture in Las Vegas, set for tomorrow Friday, November 6. If you don't yet have tickets, you're out of luck, because the action-packed evening of heart-pumping motorsports activations and chart-topping hits from a spectacular lineup of musical acts is SOLD OUT!

If you were lucky enough to grab your tickets early, the doors to SEMA Fest open at 3:00 p.m. PST. Enjoy the atmosphere and check out activations from Supercar Saturdays Florida, the high-energy Globe of Death stunt show, tire-flinging drifting demonstrations from Optima Unleashed and a night of chart-topping hits live from The Alive, 311, Jimmy Eat World and The Offspring.

Although tickets are sold out, VIP upgrades are still available, giving you access to premium viewing areas, VIP bars and washrooms, separate entrances and complimentary charging stations during the event. 

See the full SEMA Fest Schedule below:

SEMA Fest schedule

Note: SEMA Fest tickets do not give you access to the SEMA Show floor.

Official SEMA Show Afterparty: Loe Shimmy at Zouk Nightclub

Friday, November 6, 10:30 p.m. - 4:00 a.m.

Didn't get enough at SEMA Fest? Wrap up SEMA week with Loe Shimmy at Zouk Nightclub at Resorts World Las Vegas. This is the only place to be after the SEMA Show and SEMA Fest events wrap up. All SEMA exhibitors and attendees with valid credentials receive complimentary expedited entry until 1:00 a.m. Tickets and tables available at zoukgrouplv.com/SEMA.

Thu, 11/05/2026 - 06:39

By SEMA News Editors

2026 Final Day of SEMA Education program

 

Attendees who make the most of their SEMA Show know that the event is more than seeing the latest products and vehicles. SEMA is also an opportunity to gain practical skills and ideas that can be put to work long after the Show, November 3-6, Las Vegas.

SEMA Education offers expert-led sessions covering business strategy, sales and marketing, leadership, vehicle technology, regulatory issues and more, and wraps up its three-day schedule today with a full slate of seminars, panels and courses designed to help you drive your aftermarket business forward.

See today's full schedule of SEMA Education sessions and seminars below: 
 

Thursday, November 5 (all times PT)

  • 9:00 a.m. | Small-Business Strategy | N253 | You Can Hire a Manager, But You Can't Hire an Owner will help business owners determine what to delegate, strengthen accountability and free up time for higher-level responsibilities. Register here.
  • 9:00 a.m. | Off-Road Business Association | N257 | Driving Change: Women Shaping the Future of Off-Road will feature industry leaders discussing leadership, mentorship, innovation and opportunities across the off-road industry.
  • 9:00 a.m. | Sales and Marketing | N259 | Meta 2026: Algorithms, AI and Alignment will explain how Facebook and Instagram algorithms work and how businesses can use AI and more intentional content strategies to improve visibility. Register here.
  • 11:00 a.m. | Vehicle Technology | N237 | ETTN Lunch and Learn: Which Method of Boost Is Best for Street Cars? will compare turbochargers, centrifugal superchargers and positive-displacement superchargers across street, racing and emissions-compliant applications. Register here.
  • 11:00 a.m. | Small-Business Strategy | N253 | Build It, Scale It, Capitalize It: The Operator's Roadmap will explore strategies for building scalable, acquisition-ready businesses and navigating capital and investment options. Register here.
  • 11:00 a.m. | Emerging and Executive Leadership | N255 | Leadership in the Era of AI: How Great Leaders Keep the Human Edge, Presented by Dale Carnegie will examine how leaders can use AI while maintaining trust, communication and engagement. Register here.
  • 11:00 a.m. | Vehicle Technology | N257 | Charge Forward: EV and Electrified Systems, Components and Integration will cover battery systems, charging, power electronics and EV conversion opportunities. Register here.
  • 11:00 a.m. | Sales and Marketing | N259 | Stop Overdoing Your Online Marketing will help small businesses focus their social-media efforts on realistic, measurable strategies that support business goals. Register here.
  • 1:00 p.m. | Small-Business Strategy | N253 | Inventory Management Strategies to Increase Revenue will show business owners how to identify stagnant inventory, turn dead stock into cash and reinvest in products that sell. Register here.
  • 1:00 p.m. | Sales and Marketing | N255 | The Aftermarket Blind Spot: Why Your Next Generation of Customers Can't Find You will examine changing buying habits and practical ways businesses can improve their visibility among future customers. Register here.
  • 1:00 p.m. | Vehicle Technology | N257 | ADAS Unlocked: Ensuring ADAS Performance on Modified Vehicles will cover practical approaches to evaluating, diagnosing, calibrating and validating ADAS-equipped modified vehicles. Register here.
  • 1:00 p.m. | Small-Business Strategy | N259 | Strategies to Grow Your Business will provide practical strategies and resources for overcoming growth challenges, expanding operations and building a sustainable business. Register here.
  • 3:00 p.m. | Talent Management | N253 | Challenge to Champion: Building a Resilient Workforce will cover culture, organizational structure, hiring, training and accountability strategies for building stronger teams. Register here.
  • 3:00 p.m. | Legislative and Regulatory | N255 | Certifying Complex Systems: ADAS, Sound, Emissions, and Beyond will explain how SEMA Certified can help manufacturers navigate compliance, testing and regulatory risk. Register here.
  • 3:00 p.m. | Inside the Shop | N257 | Personalization Drives the Market: Why Restylers Matter More Than Ever, Powered by PRO will explore how vehicle personalization is influencing consumer demand and market growth. Register here.
  • 3:00 p.m. | Sales and Marketing | N259 | If You're Not Using AI in YOUR Business, You're Already Behind! will examine how aftermarket professionals are using AI for content, marketing, research and customer discovery while maintaining human expertise and authenticity. Register here.

 

SEMA ADAS Showcase: Hands-On Education With Vehicle Engineers

The expanded SEMA ADAS Showcase, developed with the Society of Collision Repair Specialists (SCRS) and its ADAS Council, will give attendees a hands-on look at how vehicle changes, repairs and calibration requirements affect advanced driver assistance systems. Continuing through November 6 in Upper South Hall, booth #31200, the Showcase will feature vehicle engineers from Ford, General Motors and Rivian, along with collision-repair and calibration specialists demonstrating real-world scenarios using late-model vehicles and calibration equipment. Attendees can explore topics such as sensor alignment, calibration troubleshooting, vehicle geometry and repair requirements, with opportunities to ask questions and engage directly with participating experts. The Showcase is open to all registered SEMA Show buyers and exhibitors. Explore the ADAS Showcase schedule.

 

More Education Opportunities From Industry Partners

SEMA Education is only part of the learning opportunities available during Show Week. Industry partners SCRS, I-CAR and the Tire Industry Association (TIA) are also bringing specialized programming to Las Vegas, covering collision-repair business operations, technical training, tire service, vehicle safety systems and more. Some partner sessions require separate registration or fees.

 

SCRS: Business and Technical Education for Collision Repairers

The Society of Collision Repair Specialists (SCRS) will continuing its programming on Thursday, November 5, with its OEM Collision Repair Technology Summit sessions and the Thursday night SCRS Sky Villa After-party.

The 2026 OEM Collision Repair Technology Summit at the SEMA Show will provide collision repair professionals unprecedented insight into not only how modern safety technologies work, but why they exist, what benefits they produce, and what is required to ensure those benefits remain intact after a vehicle has been repaired.

Registration: Add SCRS education during SEMA Show registration or visit the Registration Resource Center and select "Add/View Education and Events."

 

I-CAR: Training for Today's Increasingly Complex Vehicles

I-CAR will continue with technical education designed to help collision-repair professionals meet the demands of modern vehicles. Its Thursday lineup includes training in advanced driver assistance systems (ADAS) calibration and diagnostics, GMA/MIG welding, blueprinting and glue pull repair.

Available courses include Introductions to Diagnostics and Scan Tools, Understanding the Blueprinting Process and Glue Pull Repair (GPR). Returning options include Requirements and Considerations for ADAS Calibration, GMA/MIG Welding Basics and GMA/MIG Welding Advanced Features. Specially priced course bundles are also available, with attendees who complete both sessions in a bundle and pass the post-test eligible to receive two I-CAR course credits toward annual training.

Registration: Explore I-CAR education sessions and register through SEMA Show registration or the Registration Resource Center.

 

Explore the complete 2026 SEMA Education schedule and create a plan during SEMA Show registration or through the Registration Resource Center after registering. Partner programs may have separate registration requirements and fees, as detailed on the full schedule.


The 2026 SEMA Show is set for November 3-6, in Las Vegas. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Wed, 11/04/2026 - 17:07

By SEMA News Editors

2026 SEMA Show Battle of the Builders stage

 

SEMA announced the Top 40 builders in the 2026 SEMA Battle of the Builders Presented by Mothers competition and the Top 3 builders in the inaugural SEMA Battle of the Builders: Bike Builder Shootout

Battle of the Builders is the aftermarket industry's ultimate vehicle competition, and the program is celebrating 13 years of providing SEMA Show builders a platform to showcase their craftsmanship and skills to a worldwide audience. 

The new SEMA Battle of the Builders: Bike Builder Shootout recognizes standout custom bikes that are evaluated by a panel of motorcycle industry experts based on craftsmanship, design innovation and overall execution.

The 2026 SEMA Battle of the Builders Presented by Mothers Top 40 are (by category):

Hot Rod/Hot Rod Truck

  • Charles Crews — '70 Plymouth ’Cuda
  • Jonathan Goolsby — '70 Chevrolet Camaro
  • Jesse Greening — '61 Chevrolet Biscayne
  • Tim Hiebert — '70 Plymouth Barracuda
  • Andy Leach — '33 Pontiac Vicky
  • Tyler Nelson — '69 Plymouth Roadrunner
  • Jason Noel — '56 Ford F100
  • Eddie Pettus — '70 Chevrolet Chevelle
  • Justin Smith — '55 Ford F100
  • Paul VanNus — '69 Ford Torino

Sport Compact/Import Performance

  • Dane Caisip — '72 Nissan 2000 GT-X Kai R
  • Buddy Hale — '55 Volkswagen Ghia
  • Jordan Henke — '74 Ford Capri MK1
  • Kamaka Pocock — '56 Rolls Royce Silver Cloud 1
  • Foad Razavi — '75 BMW E9
  • Jeremy Reimer — '92 Mazda Rx-7
  • Musa Rio Tjahjono — 2010 BMW E90
  • John Sarkisyan — 2024 McLaren/Mercedes 750S CLK-GTR
  • Christopher Spencer — '63 Volkswagen Beetle
  • Bruce Wing — '73 Porsche 911 
2026 SEMA Battle of the Builders Stage

 

Off-Road

  • Tyler Adams — '65 Chevrolet C10
  • James Amerson — '46 Dodge Power Wagon
  • Tony Arme — '72 Chevrolet K5 Blazer
  • Ben Calhoon — '97 Toyota Landcruiser FZJ80 G
  • Woodrow Ferrebee — '70 Ford Bronco
  • Mark Giambalvo — '74 Chevrolet K10
  • Scott Luscombe — '85 Chevrolet K10
  • Jason Noel — '66 Ford Bronco
  • Justin Smith — '70 GMC K10
  • Jeremy Wessels — '69 Ford Bronco

Young Guns

  • Bryce Adams — '72 Chevrolet K5 Blazer
  • Dustyn Dell — '88 Chevrolet C3500
  • Keaton Lee — '90 Dodge W250
  • Bennett Lisenby — '68 Ford F250
  • Alonzo Munoz — '37 Chevrolet 4 Door Sedan
  • Jesse Rieger — '69 Ford Mustang
  • Jake Rozell — '52 Volkswagen Split Window
  • Dylan Russell — '99 BMW E36
  • Luke Sowby — '72 Chevrolet K20
  • Tyler Waltz — '62 Ford F100

The 2026 SEMA Battle of the Builders: Bike Builder Shootout Top 3:         

  • James Crosby — Harley-Davidson Pan Head
  • Steven Iacona — Harley-Davidson Knucklehead
  • Robert Zeolla — Indian In-Line 4

The 2026 SEMA Battle of the Builders Presented by Mothers Top 12 will be announced in the Battle of the Builders Stage, Central Hall (Booth #24743) on Wednesday, November 4, at 3:30 p.m. PST.

The SEMA Battle of the Builders: Bike Builder Shootout First, Second and Third place announcement will be announced in the Battle of the Builders Stage, Central Hall (Booth #24743) on Thursday, November 5, at 3:30 p.m.

Wed, 11/04/2026 - 16:57

By SEMA News Editors 

Lowriders on display in SEMA Central at the 2026 SEMA Show.

 

The 2026 SEMA Show Opens With a Ribbon-Cutting in Las Vegas 

The 2026 SEMA Show opened Tuesday in Las Vegas with an official ribbon-cutting in the newly revamped section of SEMA Central in Central Hall. The industry came out in full force for the opening day, as each Hall came alive with crowds of tens of thousands of automotive aftermarket professionals seeking new products, business connections, emerging technology and ideas shaping the industry's future.  

SEMA Show ribbon cutting ceremony for the 2026 SEMA Show.

 

Across the Show floor and in educational sessions, one theme stood out: the aftermarket's continued growth depends on the people, partnerships and innovation moving the industry forward.  

 

Industry Leaders and Automotive Icons Help Kick Off the Show

Before the Show floor filled with attendees, the automotive aftermarket gathered for the 2026 SEMA Show Kickoff Breakfast at the Westgate Las Vegas.

SEMA Show Kickoff Breakfast Artie and Jay Leno

 

The morning program featured industry advocate Jay Leno and Harley-Davidson CEO Artie Starrs, plus special presentations and recognition of standout industry achievements through the New Products Awards, Manufacturer of the Year and Channel Partner of the Year honors. The annual gathering set the tone for opening day, celebrating the innovation, businesses and industry leaders driving the aftermarket forward.

View the list of New Product Award winners and read about the Manufacturer and Channel Partner of the Year accolades. 

 

Building the Next Generation of Automotive Talent 

That focus extended beyond the Show floor and into SEMA's world-class education program, which continues through Thursday, November 5.  

One of Tuesday's SEMA Education sessions, "SAE International, SEMA and the Future of Automotive Careers," highlighted how SAE International, a global mobility engineering and standards organization, is partnering with SEMA to help develop the talent pipeline feeding the aftermarket's future workforce. The reason for SAE's involvement with SEMA is simple, according to Dean Case, engineering ambassador for Motivo.

"We wanted the greater SEMA community to know about the amazing talent pipeline that resides within SAE. Equally, we want the SAE students to know about the diverse career opportunities within the SEMA world," said Case, who is also a two-time author of SAE technical papers and a recipient of the SAE International Contributor of the Year Award in 2020. 

Case was joined by SAE International Senior Director of Product Line at SAE International Allison Hostetler, Forged Authority Off-Grid Founder Ian Lehn and Scorpion EV Vice President Karen Salvaggio, the panel discussed the expanded partnership between the two organizations and offered insight into how SEMA-member companies can leverage programs to identify emerging talent, support workforce development efforts and recruit future employees.   

With a talent gap already impacting aftermarket companies and a retirement cliff looming on the horizon, the availability of qualified candidates is a crucial issue impacting all corners of the industry. Luckily, SEMA members can invest in future aftermarket pros now to help guarantee a qualified and passionate workforce for years to come.   

SAE International, SEMA and the Future of Automotive Careers panel at 2026 SEMA Show.

 

"When you go to a school and give a talk and answer questions, that gets an amazing response," Case said. "Since SEMA companies are scattered all over the country, I guarantee at the very least there's a high school they could inspire, and there's likely a college nearby, as well. These are your potential future employees, business-to-consumer customers or business-to-business customers.  

"Influencing them early is good for business. Companies that get involved with education will find some benefits," he added. "And some of them show up decades later." 

Getting involved benefits not only the students participating, according to Hostetler. It also helps organizations like SAE International fine-tune their programs and better prepare the future workforce for an aftermarket career, uplifting the entire industry.  

"We love to have your investment. It lets us grow, it lets us build your future workforce and programs," she said. "But we also need your expertise in volunteering to help us shape what that looks like. What skills do you need so that we can build the next generation?" 

 

SEMA's Work Today Is an Investment in the Industry's Future

That sense of community and shared purpose extends well beyond the four days of the SEMA Show. Speaking with SEMA Live host Chris Jacobs on Tuesday, SEMA Chair Melanie White reflected on her first Show and the lasting impact of being part of the automotive aftermarket. 

"My first SEMA Show was so impactful to me. I was like, 'You mean, we really get to do this for a living? This is a real thing?'" 

White also emphasized that while the SEMA Show brings the industry together, the association's advocacy and member-focused work continues throughout the year. 

"The SEMA Show is a celebration of what SEMA is. But what we do the other 365 days of the year is work on behalf of our members," White said. "We've had so many wins this year with Leno's Law. In California, SB 1069 makes it easier for CARB products to get to market faster. ORBA had a memorandum of understanding with the BLM. We've had economic studies, and all of that leads into momentum for next year, which will be really powerful for the industry." 

For White, that investment in the industry's future is also personal. 

"My company, Hellwig, is a fourth-generation, family-owned business, and my son is 17 and interested in the business," she said. "This is something we really want for generations to come––this passion we have for automobiles." 

 

Ford and Washtenaw Community College Put Students to Work

This year, Ford is putting vehicle customization and the next generation of automotive talent on display with its Ford Custom Garage Ultimate Build competition.  

On Tuesday, attendees could use on-site 3D configurators to design their dream Ford Bronco. Each design was entered into a competition, with the winning design set to be brought to life by six students from Washtenaw Community College (WCC) in a live build on the Show floor Thursday, November 5.  

"Without builders, there are no vehicles to be had. So, we are really investing in the next generation of builders; showing people the career paths they can have [in the aftermarket], and this is a great way to celebrate it," said Matt Simpson, executive director of Ford Customization. 

The completed Bronco will be formally unveiled Friday, November 6. Attendees can visit the Ford Motor Company Booth #20000 in Central Hall to see the finished build then, and also use the 3D configurator to design a dream Bronco. 

Ford Bronco build customization.

 

The competition caps a semester-long partnership between Ford and WCC that gave students hands-on experience with real vehicles, tools and industry professionals through eight weekly sessions covering customization, product development, design, engineering and the business of the aftermarket. The project demonstrates how industry and education can work together to connect classroom learning with real-world skills and career opportunities. 

For students attending the 2026 SEMA Show, Wednesday offers another opportunity to connect with the automotive aftermarket and explore career possibilities. The Student Program Welcome Kickoff, taking place from 9:00–10:30 a.m. PT in Room W326, will introduce students to the program, highlight opportunities available throughout the Show and help them make the most of their time connecting with industry professionals. 

Missed the first day of the 2026 SEMA Show? Catch up on the action with the SEMA Live Day 1 stream, featuring highlights and conversations from the Show floor and beyond. And be sure to subscribe to SEMA News below for daily coverage, industry news and updates throughout the 2026 SEMA Week.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.  

Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.   

Wed, 11/04/2026 - 16:18

From the SEMA Washington, D.C., office

SEMA logo PRI logo overlaid stock image of the Capitol

 

SEMA has pulled the curtain back on its advocacy strategy for 2027, releasing its 2027 Advocacy Agenda at the SEMA Show in Las Vegas. The advocacy agenda is an important piece of SEMA's acclaimed efforts to inform and engage its members on the federal and state issues that impact the automotive aftermarket industry and the nation's enthusiasts. 

The advocacy agenda annually serves as a reference point throughout the year, with SEMA providing regular updates on the progress of the issues outlined within. 

View SEMA's 2027 Advocacy Agenda. 

Issues outlined in the advocacy agenda fall under a series of "rights" that American aftermarket businesses and automotive enthusiasts are owed and deserve: 

  • The Right to Modify, ensuring the sustainability of the automotive aftermarket industry. 
  • The Right to Race, protecting racetracks and the future of motorsports. 
  • The Right to Preserve, sharing our automotive heritage with the next generation. 
  • The Right to Explore, keeping America's public lands accessible for motorized recreation. 
  • The Right to Build, ensuring America's skilled workers, small businesses, and domestic manufacturers can thrive. 
  • The Right to Choose, protecting consumer choice in the automotive space. 

"It's important to remember that even as we face nationwide uncertainty in Congress and the states because of the results of the midterm elections, SEMA has always delivered impactful advocacy on behalf of the automotive aftermarket industry and enthusiasts across the U.S., regardless of who is in power," said Karen Bailey-Chapman, SEMA's senior vice president for public and government affairs. "As long as we maintain an engaged group of advocates and continue to tell the story of how our industry resonates on an economic and cultural scale, SEMA will remain well-positioned to secure laws and policies that will help aftermarket businesses and their customers thrive."

To learn more, visit sema.org/advocacy. 

 

ICYMI: ORBA Signs Landmark Agreement With BLM for Responsible Public Lands Stewardship and Recreation

ORBA logo overlaid off-road stock image.

 

The U.S. Department of the Interior's Bureau of Land Management (BLM) has entered into a five-year Memorandum of Understanding (MOU) with the Off-Road Business Association (ORBA), a landmark agreement between the public and private sectors to provide a framework for existing land management to become more consistent, scalable and measurable nationally while supporting practical coordination at the state and field-office level.

The formalizing of the relationship between ORBA and BLM will help advance work already underway to connect national discussions with localized efforts, improve early communication with proponents, expand education and stewardship opportunities, and establish tangible results that can be reviewed over time.

"Public land stewardship works best when we bring people to the table early and focus on solutions," said Steve Pearce, BLM Director. "This agreement strengthens our partnership with ORBA and gives us a better way of working together. By collaborating with ORBA earlier and more consistently, we can improve access and give our field offices and local communities the tools they need to support responsible recreation on America's public lands."

"ORBA is thrilled for the opportunity to engage formally with our partners at the Department of the Interior and BLM for a shared mission to better understand and promote responsible recreation and stewardship of public lands," said Laura Butcher, ORBA's legislative director. "Our public lands are a national treasure, and we all benefit when all stakeholders are pulling in the same direction in service of preserving access for all."

The MOU is designed to support responsible outdoor recreation, public lands stewardship, workforce awareness, recreation infrastructure improvements and data-driven evaluation of the economic contributions associated with motorized recreation on public lands.

The MOU covers several critical objectives, in which BLM and ORBA will:

  • Workforce awareness and career outreach.
  • Stewardship and public lands projects.
  • Recreation opportunity coordination.
  • Economic impact and research collaboration.

Among the immediate initiatives is the development of a practical "Do I Need a Permit?" session and pursuing opportunities to offer it across the popular Overland Expo series of enthusiast events. ORBA will also provide practical support and basic education for Title III and Special Recreation Permits, Paleontological Resource Use Permits and Scientific Research Permits and Authorization.

The MOU will provide a more consistent framework for connecting these efforts, helping to translate national-level conversations into practical work with BLM offices, industry partners, permittees and recreation communities, while giving both ORBA and BLM clearer opportunities to identify where coordination is useful and productive.

There is no federal funding tied to this MOU, and therefore serves as an example of how private-public partnerships can help meet national challenges through collaboration, communication and resource sharing. The agreement would not change BLM's permitting authority or ORBA's ability to advocate independently. It would provide a clearer structure for the areas where coordination between BLM and ORBA can be productive.

 

Background on the Five-Year MOU

While this formal relationship is new, DOI and BLM are already familiar with ORBA, which has worked with both agencies at the national level, coordinating directly with state and field offices and helping businesses and permit proponents navigate issues on the ground. 

In June, ORBA participated in meetings in Washington, D.C., with the White House, DOI, BLM, congressional offices and House Natural Resources Committee staff focused on travel management, motorized access and other public-lands issues.

Much of the work envisioned during the crafting of the MOU is already underway. ORBA has a well-established working relationship with BLM's Nevada and California offices, including years of involvement in special recreation permitting and education, economic impact work, and technical meetings.

Get the complete details in the release here.

 

SEMA Issues Statement on November 3, 2026, Election

Following Tuesday's election results, SEMA's Washington, D.C., office issued the following statement:

Elections are a funny thing. They deliver change and, with that, heartburn and anxiety. They also present opportunities to adjust course and plot new strategies.

The outcome of the 2026 midterm election is no different. Here at SEMA, we're aware that November 3's results will create for our members uncertainty and consternation that we largely avoided in 2024.

But don't forget that second part of what elections bring: opportunity. And with that in mind, we want the aftermarket industry to know we've got a plan.

SEMA has a track record of delivering impactful advocacy across multiple administrations and Congresses. And regardless of who controls the House and the Senate, we've proven we can get the job done for our members, the industry and the nation's automotive enthusiasts. 

Here's where our focus remains: first on the issues, then on who voters elected.

Our story is told by showcasing the people who make up this industry and by highlighting the economic clout on display at the 2026 SEMA Show. That foundation provides a framework for our work in Washington, D.C.

And it's upon that foundation that SEMA will continue to protect the right to modify, the right to race and the right to explore.


To learn more, visit sema.org/advocacy.