By SEMA News Editors
Attendees who make the most of their SEMA Show know that the event is more than seeing the latest products and vehicles. SEMA is also an opportunity to gain practical skills and ideas that can be put to work long after the Show, November 3-6, Las Vegas.
SEMA Education offers expert-led sessions covering business strategy, sales and marketing, leadership, vehicle technology, regulatory issues and more, and wraps up its three-day schedule today with a full slate of seminars, panels and courses designed to help you drive your aftermarket business forward.
See today's full schedule of SEMA Education sessions and seminars below:
Thursday, November 5 (all times PT)
- 9:00 a.m. | Small-Business Strategy | N253 | You Can Hire a Manager, But You Can't Hire an Owner will help business owners determine what to delegate, strengthen accountability and free up time for higher-level responsibilities. Register here.
- 9:00 a.m. | Off-Road Business Association | N257 | Driving Change: Women Shaping the Future of Off-Road will feature industry leaders discussing leadership, mentorship, innovation and opportunities across the off-road industry.
- 9:00 a.m. | Sales and Marketing | N259 | Meta 2026: Algorithms, AI and Alignment will explain how Facebook and Instagram algorithms work and how businesses can use AI and more intentional content strategies to improve visibility. Register here.
- 11:00 a.m. | Vehicle Technology | N237 | ETTN Lunch and Learn: Which Method of Boost Is Best for Street Cars? will compare turbochargers, centrifugal superchargers and positive-displacement superchargers across street, racing and emissions-compliant applications. Register here.
- 11:00 a.m. | Small-Business Strategy | N253 | Build It, Scale It, Capitalize It: The Operator's Roadmap will explore strategies for building scalable, acquisition-ready businesses and navigating capital and investment options. Register here.
- 11:00 a.m. | Emerging and Executive Leadership | N255 | Leadership in the Era of AI: How Great Leaders Keep the Human Edge, Presented by Dale Carnegie will examine how leaders can use AI while maintaining trust, communication and engagement. Register here.
- 11:00 a.m. | Vehicle Technology | N257 | Charge Forward: EV and Electrified Systems, Components and Integration will cover battery systems, charging, power electronics and EV conversion opportunities. Register here.
- 11:00 a.m. | Sales and Marketing | N259 | Stop Overdoing Your Online Marketing will help small businesses focus their social-media efforts on realistic, measurable strategies that support business goals. Register here.
- 1:00 p.m. | Small-Business Strategy | N253 | Inventory Management Strategies to Increase Revenue will show business owners how to identify stagnant inventory, turn dead stock into cash and reinvest in products that sell. Register here.
- 1:00 p.m. | Sales and Marketing | N255 | The Aftermarket Blind Spot: Why Your Next Generation of Customers Can't Find You will examine changing buying habits and practical ways businesses can improve their visibility among future customers. Register here.
- 1:00 p.m. | Vehicle Technology | N257 | ADAS Unlocked: Ensuring ADAS Performance on Modified Vehicles will cover practical approaches to evaluating, diagnosing, calibrating and validating ADAS-equipped modified vehicles. Register here.
- 1:00 p.m. | Small-Business Strategy | N259 | Strategies to Grow Your Business will provide practical strategies and resources for overcoming growth challenges, expanding operations and building a sustainable business. Register here.
- 3:00 p.m. | Talent Management | N253 | Challenge to Champion: Building a Resilient Workforce will cover culture, organizational structure, hiring, training and accountability strategies for building stronger teams. Register here.
- 3:00 p.m. | Legislative and Regulatory | N255 | Certifying Complex Systems: ADAS, Sound, Emissions, and Beyond will explain how SEMA Certified can help manufacturers navigate compliance, testing and regulatory risk. Register here.
- 3:00 p.m. | Inside the Shop | N257 | Personalization Drives the Market: Why Restylers Matter More Than Ever, Powered by PRO will explore how vehicle personalization is influencing consumer demand and market growth. Register here.
- 3:00 p.m. | Sales and Marketing | N259 | If You're Not Using AI in YOUR Business, You're Already Behind! will examine how aftermarket professionals are using AI for content, marketing, research and customer discovery while maintaining human expertise and authenticity. Register here.
SEMA ADAS Showcase: Hands-On Education With Vehicle Engineers
The expanded SEMA ADAS Showcase, developed with the Society of Collision Repair Specialists (SCRS) and its ADAS Council, will give attendees a hands-on look at how vehicle changes, repairs and calibration requirements affect advanced driver assistance systems. Continuing through November 6 in Upper South Hall, booth #31200, the Showcase will feature vehicle engineers from Ford, General Motors and Rivian, along with collision-repair and calibration specialists demonstrating real-world scenarios using late-model vehicles and calibration equipment. Attendees can explore topics such as sensor alignment, calibration troubleshooting, vehicle geometry and repair requirements, with opportunities to ask questions and engage directly with participating experts. The Showcase is open to all registered SEMA Show buyers and exhibitors. Explore the ADAS Showcase schedule.
More Education Opportunities From Industry Partners
SEMA Education is only part of the learning opportunities available during Show Week. Industry partners SCRS, I-CAR and the Tire Industry Association (TIA) are also bringing specialized programming to Las Vegas, covering collision-repair business operations, technical training, tire service, vehicle safety systems and more. Some partner sessions require separate registration or fees.
SCRS: Business and Technical Education for Collision Repairers
The Society of Collision Repair Specialists (SCRS) will continuing its programming on Thursday, November 5, with its OEM Collision Repair Technology Summit sessions and the Thursday night SCRS Sky Villa After-party.
The 2026 OEM Collision Repair Technology Summit at the SEMA Show will provide collision repair professionals unprecedented insight into not only how modern safety technologies work, but why they exist, what benefits they produce, and what is required to ensure those benefits remain intact after a vehicle has been repaired.
Registration: Add SCRS education during SEMA Show registration or visit the Registration Resource Center and select "Add/View Education and Events."
I-CAR: Training for Today's Increasingly Complex Vehicles
I-CAR will continue with technical education designed to help collision-repair professionals meet the demands of modern vehicles. Its Thursday lineup includes training in advanced driver assistance systems (ADAS) calibration and diagnostics, GMA/MIG welding, blueprinting and glue pull repair.
Available courses include Introductions to Diagnostics and Scan Tools, Understanding the Blueprinting Process and Glue Pull Repair (GPR). Returning options include Requirements and Considerations for ADAS Calibration, GMA/MIG Welding Basics and GMA/MIG Welding Advanced Features. Specially priced course bundles are also available, with attendees who complete both sessions in a bundle and pass the post-test eligible to receive two I-CAR course credits toward annual training.
Registration: Explore I-CAR education sessions and register through SEMA Show registration or the Registration Resource Center.
Explore the complete 2026 SEMA Education schedule and create a plan during SEMA Show registration or through the Registration Resource Center after registering. Partner programs may have separate registration requirements and fees, as detailed on the full schedule.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.
