SEMA News—June 2020

LEGISLATIVE AND TECHNICAL AFFAIRS

By Stuart Gosswein

FEDERAL UPDATE

RPM Act: Congressional support for the Recognizing the Protection of Motorsports (RPM) Act, H.R. 5434/S. 2602, continues to grow. SEMA is working with lawmakers to pass the bill in 2020. There were 29 co-sponsors in the Senate and 58 co-sponsors in the House at press time for this issue of SEMA News. The bipartisan RPM Act protects the right to convert an automobile into a race car used exclusively at the track and to sell parts used to make the conversion and race the vehicle. SEMA asks its members to contact their lawmakers and urge their support. Visit www.sema.org/rpm.

Federal Enforcement Practices: SEMA submitted comments to the White House Office of Management and Budget on ways to improve regulatory enforcement practices employed by the federal government. The comments included examples of excessive practices being employed by the U.S. Environmental Protection Agency, such as unscheduled inspections, failure to inform company employees of the right to deny entry and consult with an attorney, overly broad investigations, and the threat of exorbitant fines as a negotiating strategy. SEMA recommended that the Office of Management and Budget issue guidelines requiring that government enforcement procedures take small-business size into consideration.

Small-Business Loans: In response to coronavirus, the U.S. Small Business Administration (SBA) established a “Paycheck Protection Loan” program providing companies up to $10 million to cover payroll, rent and other expenses. The SBA is forgiving that portion of the loan used to cover payroll, rent, mortgage interest and utilities for a period of eight weeks if a small business retains its employees and payroll levels. In a separate program, the SBA is issuing an emergency coronavirus disaster loan of up to $2 million at 3.75% interest to be used to pay fixed debts, payroll, accounts payable and other bills that can’t be paid because of the disaster’s impact. Small-business owners in all U.S. states and territories are eligible to apply for a coronavirus loan.

Tariffs: SEMA joined with other members of the Americans for Free Trade Coalition in asking for a suspension of the tariffs on steel and aluminum imports and Chinese products as part of coronavirus emergency economic measures. The tariff relief request has significant bipartisan support on Capitol Hill.

Paperwork Violations: The U.S. Senate Homeland Security and Government Affairs Committee passed a bill to prohibit federal government agencies from fining small businesses for first-time paperwork violations. The Harmless Error Lesser Penalty (HELP) for Small Businesses Act would apply to violations such as information collection requests. However, it would still allow government agencies to issue fines for certain violations, including interfering with the detection of criminal activity, IRS debt or tax collection, and endangerment of public health and safety (unless the endangerment is corrected within 24 hours of notification). The bipartisan bill has been sent to the U.S. Senate floor for consideration.

Apprenticeship Programs: The U.S. Department of Labor (DOL) issued a final rule to encourage companies, trade associations, colleges, unions and other entities to establish industry-recognized apprenticeship programs (IRAP). The apprenticeships will be paid positions that provide trainees with on-the-
job training and classroom education. IRAPs will use industry-driven approaches in providing pathways for workers to gain skills and start careers. The DOL program is intended to encourage a market-based approach while operating within DOL standards for training, structure and curricula. Federal funds may be available to supplement the program but have not yet been appropriated by Congress.

STATE UPDATE

Hawaii—Motorsports: The Hawaii legislature reintroduced SEMA-supported resolutions advocating for the construction of a new racetrack or raceway park on the island of Oahu. The racing community lost motorsports facilities on Oahu more than a decade ago. Similar resolutions were introduced last year but failed to pass the legislature. The resolutions are currently awaiting consideration in the House Transportation and Senate Energy Economic Development, and Tourism Committees.

Kansas—Historic Vehicles: The Kansas House of Representatives passed SEMA-supported legislation to redefine vehicles eligible to be registered as antiques. The Kansas Highway Patrol currently defines an antique vehicle as being more than 35 years old and as close to the original as possible, without any significant alterations to the major component parts. The bill would only require the vehicle to be more than 35 years old, regardless of the age or type of equipment installed and thereby allowing the use of non-original materials. The bill currently awaits consideration in the Senate Committee
on Transportation.

Louisiana—License Plates: The Louisiana House of Representatives introduced SEMA-supported legislation to create a classic black special prestige license plate, which would be available for display on all vehicles. The plate would cost an extra $25 annually and would require a minimum of 1,000 applicants to be produced. The bill currently awaits consideration in the House Transportation, Highways, and Public Works Committee.

Maryland—Historic Vehicles: The Maryland House of Delegates withdrew SEMA-opposed legislation that would have imposed an emissions inspection requirement on historic vehicles less than 40 years old. All historic vehicles are currently exempt. In Maryland, a historic vehicle is defined as being 20 years old or older and not substantially altered from the manufacturer’s original design.

Massachusetts—License Plates: The Massachusetts Joint Committee on Transportation passed SEMA-supported legislation to allow year-of-manufacture (YOM) registration plates to be restored to their original colors and designs. Vehicles registered as antiques may display YOM plates with DMV approval. However, current DMV regulations state that these plates must be in original condition. The bill awaits consideration in the Senate Rules Committee.

Minnesota—Ethanol: The Minnesota legislature introduced SEMA-opposed legislation to increase the state’s standard biofuel blend to 15% ethanol. There is currently a 10% state-wide standard. Minnesota currently has an exemption in place for those selling or dispensing limited quantities of nonoxygenated gas for collector vehicles. This legislation would create a similar exemption for vehicles not approved to use more than 10% biofuel, which includes all model-year 2000 and older vehicles. The bills await consideration in the House Agriculture and Food Finance and Policy Division and Senate Commerce and Consumer Protection Finance and Policy Committees, respectively.

New Jersey—Historic Vehicles: The New Jersey Assembly introduced SEMA-supported legislation to allow historic vehicles to be used for pleasure driving one day per week. Vehicles currently registered as historic must be at least 25 years old and may be driven solely for exhibition and educational purposes. The bill awaits consideration in the Assembly Transportation and Independent Authorities Committee.

Virginia—Motorsports: The Virginia legislature passed SEMA-supported legislation to create a motor vehicle racing heritage trail in order to promote tourism and economic development. The bill awaits approval by Governor Ralph Northam.

Washington—Vehicle Registration: SEMA-opposed legislation (H.B. 2373/S.B. 6156) in Washington that would have significantly restricted eligibility of collector vehicles and horseless carriages failed to pass as the legislature adjourned for the year. Under existing law, a collector vehicle must be at least 30 years old, while a horseless carriage must be at least 40 years old. If passed, collector vehicles would have been required to be at least 40 years old, while horseless carriages would have been defined as being manufactured prior to 1916. The bill would also have restricted the issuance of year-of-manufacture plates and considerably increased registration fees.

West Virginia—Military Vehicles: The West Virginia legislature passed a SEMA-supported bill to allow antique military vehicles to display an alternate registration insignia as opposed to a traditional license plate. Antique vehicle plates are currently available for vehicles that are more than 25 years old and owned solely as collector’s items. The bill awaits final approval by Governor Jim Justice.

SEMA News—June 2020

NEW PRODUCTS

By Fredy Ramirez

Mobile-Electronics & Technology New Products

The Future Looks Electric

While electric vehicles seem to be a leading industry topic of conversation, adapting older models to current vehicle technology is still driving customer demand. As well, bolt-on advanced driver-assistance systems (ADAS) continue to impact the market. The advent of UTVs as a major player in the market has also extended to the mobile-electronics segment. The following is a collection of products displayed in the New Products Showcase at the 2019 SEMA Show, and insights from industry experts.

New Products Featured in the 2019 SEMA New Products Showcase

AAMP Global Chevrolet/GMC Intellihaul 2.0 Blind-Spot Camera Towing System 800-477-2267 www.echomaster.com PN: FCTP-GM1903 Expand field of vision with the Intellihaul 2.0 blind-spot camera towing system from EchoMaster, engineered to add visibility into blind spots while towing in Chevrolet Silverado and GMC Sierra trucks, starting with model-year ’19. It features proprietary, factory-matched side mirror pods with built-in HD blind-spot elimination cameras.
AAMP Global Ford Third Brake Light Camera With Cargo and Side Blind-Spot Views 800-477-2267 www.echomaster.com PN: PCAM-CHMSL2-FD99 The EchoMaster third brake light camera is one camera with three viewing angles—truck bed and side blind-spot views. The left and right blind-spot views automatically activate when using a turn signal. The ultra-low lux video sensor provides superior day and night use. Currently available for select Ford, General Motors and Ram trucks.
AAMP Global Microwave Blind-Spot Kit for Jeep Wrangler 800-477-2267 www.echomaster.com PN: PBS-MWJK This microwave blind-spot sensor kit adds an OEM-grade sensor system into the factory rear bumper of ’07–’18 Jeep Wrangler JK/JKUs. It includes audible and visible alerts for notification.
AAMP Global Jeep Wrangler Full View Rearview Mirror Monitor and Camera Kit 800-477-2267 www.echomaster.com PN: PMK-JK07 This full-view HD rearview-mirror monitor and camera kit provides visibility behind ’07–’18 Jeep Wrangler vehicles so that users can see through obstacles such as a spare tires, headrests, passengers or anything else in the way. There is also a custom spare-tire bracket included for simplified installation.
AAMP Global Stinger X-Link 800-477-2267 www.stingerelectronics.com PN: XFDB108 Stinger X-Link’s patented design is said to provide the highest power transfer and system flexibility for no-compromise installations. With X-Link, gain maximum performance by utilizing its ability to transform from an inline fuse holder to an expandable power, ground or power+ground distribution using 0, 4 or 8GA in/outputs and/or both ANL, MIDI/AFS fuses.
Antigravity Lithium Batteries The Battery Tracker 310-527-2330 www.antigravitybatteries.com PN: AG-BTR-1 The Battery Tracker is said to be the first Bluetooth device that monitors the voltage and condition of vehicle or RV batteries remotely via a phone. Easily know real-time and historical voltage and charging data without having to check the battery manually. Low-battery warnings and data are sent automatically to the phone.
Autotrickz Remote Auto Engine Start for Hyundai and Kia Vehicles 951-310-1035 www.autotrickz.com PN: 80300-E A specifically designed auto-engine start for Hyundai and Kia vehicles. Comes with a built-in bypass module/system. With model 80300-E, all the installer needs to do is identify the vehicle’s year and model and set the pin switches to correspond to that particular vehicle. Quality-made and equipped with advanced and desirable features.
AeroLidz Single-Row LED Light Bar Cover 314-279-5636 www.aerolidz.com PN: SGL109 Aerodynamic single-row LED light bar cover.
Audiopipe APDLO-30001D 877-AUDIOPIPE www.audiopipe.com PN: APDLO-30001D The company’s first dealer line 1-ohm stable 3,000-watt amp. Available only through authorized dealer line locations.
BME/Boss Audio Systems MGV550B 805-751-4853 www.bossaudio.com PN: MGV550B Multimedia radio with 5-in. touchscreen. Weatherproof and 60 watts times four max power. Compatible with audio out from smartphones and MP3 players. Equipped with USB, aux, AV and rear camera input. Ideal for powersports, marine and other outdoor recreational vehicles.
Antigravity Lithium Batteries Lithium-Ion Auto Battery 310-527-2330 www.antigravitybatteries.com PN: AG-H6-40-RS Never be stranded by a dead battery again. Antigravity Batteries says that its new lithium-ion automotive battery is the world’s first battery with wireless built-in jump-starting. Available in OEM group sizes. Features include eight- to 10-year life cycle, ultra-light weight and high power at 14 lbs. with 1,300 cranking amps. Wireless key fob included to activate built-in jump-starting.
AutoRing.Com AutoRing 561-468-5088 www.autoring.us AutoRing is an early-warning detection system for vehicles. When a thief opens a vehicle equipped with AutoRing, it activates and takes a picture of the thief within 30 sec. and sends it to an app on the user’s phone with GPS location of vehicle. Have peace of mind with AutoRing.
Brandmotion F-150 Radar Blind-Spot System 734-619-1250 www.brandmotion.com PN: RDBS-1520 Award-winning radar blind-spot detection for trucks, this system works like an original-equipment-based system. Brandmotion’s radar-based system works with any ’15–’19 Ford F-150 trim level and offers the only system based on automaker-validated original-equipment components, resulting in true OEM-like fit, finish and performance.
Brandmotion FullVue Rear Camera Mirror 734-619-1250 www.brandmotion.com PN: FVMR-1000 Brandmotion’s latest FullVue mirror resets the driving experience by helping the user see what has never been seen before. This versatile new safety and convenience aid replaces the current rearview mirror with a full HD video screen. View exactly what the user needs to see with no obstructions of passengers, cargo or small rear windows.
Cedar Electronics—Cobra/Escort Road Scout 773-804-6290 www.cobra.com PN: Cobra Road Scout The Cobra Road Scout Elite packaging was designed to attract discriminating drivers who want to be empowered with differentiated and intelligent driver-alert solutions. Cobra created the packaging with the driver in mind. Its aim was to showcase the benefits, features and value of the product by driving smarter, resulting in safer driving.
CTEK Inc. Smartpass 120S 120A Power Management System 312-967-1430 www.smartercharger.com PN: 40-289 The CTEK Smartpass 120S is a fully automatic 120-amp power management system that distributes power between the starter battery, the service battery and onboard equipment without the need for traditional diodes or VSR relays. Key features of the Smartpass 120S include smart alternator compatibility, current source priority and start assistance.
Brandmotion Transparent Trailer 734-619-1250 www.brandmotion.com PN: FVMR-2000 Brandmotion brings the first aftermarket rear-vision display made specifically for the tow/haul market. Drivers no longer need to sacrifice continuous rear vision while pulling a trailer. This system will provide a high-resolution video of everything happening behind them. With this system, drivers can see what they’ve never seen before.
Cedar Electronics—Cobra/Escort Road Scout 773-804-6290 www.cobra.com PN: Cobra Road Scout The Road Scout is a two-in-one driver-alert system with an accurate and long-range radar detector combined with a high-definition dash cam to capture and share unexpected moments. Uses sensors such as radar/laser-cameras to a HD Wi-Fi dash cam to detect live road threats and help drivers tell their side of the story for insurance claims or incidents.
Digipower DPW Exhaust Cutout 407-261-4444 www.digipowerusa.com PN: 30205 Performance sound controlled by app or remote control. Increase a car’s sound with the new DPW cutout exhaust system. The cutout combines technology and craftsmanship with its exclusive DRS design, allowing an easy installation and mounting customization and enabling the use of different angles and sides.
Car Mate USA/Razo d’Action 360 S 310-533-1647 www.razo-usa.com PN: DC5000A DC5000A has front- and rear-facing lenses that record events in 4.1 or 7.3 megapixels. It records 360 degrees horizontally and 360 degrees vertically. Dual-recording technology automatically crops the front-facing footage and creates a separate, higher-definition 2.0- megapixels file. Packed with features such as wireless LAN, Sony image sensor, GPS and three-axis G sensor.
CTEK Inc. D250SE 20A On-Board Battery Charger 312-967-1430 www.smartercharger.com PN: 40-315 The CTEK D250SE delivers a powerful 20 amps of power to charge, condition and maintain any 12V service battery while on the move. Its dual-input capability means it can also draw power from solar sources, and it comes with some exciting features: flexible charging, direct connection for solar power, and smart alternator compatibility.
Dynamic Services International Inc. AB Analyzer Cloud 212-997-2000 www.hotvalue.com AB Analyzer Cloud is a vehicle battery analyzer/monitor with a mobile app, connecting via Bluetooth. Repair shops can view and manage results in Cloud storage. Five functions: testing battery health, low-voltage warning, journey/battery monitor live, starter test and alternator test. View live driver journey routes on Google Maps in the Cloud.
GU Auto Tech Inc. 12.1-in. Touchscreen Multimedia Station for ’15+ Ford F-150 and Expedition 800-844-5995 www.guautotech.com PN: V1TSM19FA The GUA 12.1-in. touchscreen multimedia station brings users the ultimate high-definition display and easy touchscreen access to various aspects of a vehicle. This product transforms a regular OEM multimedia station into the latest and greatest display with features that the company says can be enjoyed only with the GUA 12.1-in. touchscreen multimedia station.
DS18 Jeep Wrangler J Subwoofer Left or Right 954-924-1213 www.ds18.com PN: JSUBR/L DS18 presents its new Jeep Wrangler JK subwoofer enclosure. It is designed to fit over the rear wheelwells, carrying a 12-in. subwoofer so that users may enjoy their off-roading or daily driving like never before and save space in their trunks. Enclosures are injected-molded plastic that is meant to last forever. Available in left and right positions.
Dynavin GMBH N7-MST2010 Pro 559-486-4041 www.dynavinnorthamerica.com PN: N7-MST2010 PRO Apple CarPlay and Android Auto compatible. Dynavin N7-MST2010 Pro radio navigation system for ’10–’14 Ford Mustangs. Plug and play. Premium 9-in./16:9 LCD capacitive touchscreen display. CAN Bus solution integration (for functionality of steering wheel controls). Reverse/backup and/or front-camera ready and much more.
DS18 Hydro NXL T360.8 954-924-1213 www.ds18.com PN: NXLT360.8 DS18 is proud to release its newest portable marine and powersports pod, the NXLT360.8. This high-end speaker pod projects sound all around in 360 degrees so that there is no need for clever positioning to hear crystal-clear sound. A completely weatherproof and tough design.
Gravity X Car Phone Mount 561-702-0075 www.gravityxmount.com Gravity X approached the mounting of a device from an innovative angle. Instead of relying on mechanical arms that spread with gears and springs, Gravity X took a much simpler approach using the natural laws of physics and utilized the simple weight of the phone. Secondarily, Gravity X has an optional unique mounting utilizing small gaps or seams within a dashboard.
Hornblasters Inc. Wrango Air Horn Kit 877-209-8179 www.hornblasters.com PN: HK-S2JKU-238A For as long as Hornblasters has been making horn kits, customers asked for a solution for Jeeps. After years of research and development, the company brings the loudest Jeep air horn kit users can buy: the Wrango JKU horn kit. For its first vehicle-specific kit, Hornblasters made sure to pack as much power as possible into its Wrango JKU kit.
GU Auto Tech Inc. Snake Eye Thermal Far IR Night Vision 800-844-5995 www.guautotech.com PN: IR-FDECU-01 The GUA SnakeEye Thermal Far infrared night vision system provides enhanced visual assistance when driving under impaired vision environments such as fog, rain, dust, smoke and low-light to no-light conditions. The system detects heat and provides visibility from up to 400 meters distance versus 130 meters from typical headlight illumination.
Hornblasters Inc. Goliath Horn Mount 877-209-8179 www.hornblasters.com PN: HB-GBXXXX Hornblasters introduces its newest and latest addition, the Goliath train horn mount. The perfect application for Hornblasters’ most popular train horns. Fits most American-made trucks. It’s 65 lbs. of 1/4-in., American-made, plasma-cut steel in a raw finish.
Italia HiFi BL6 469-757-4271 www.italiahifi.com PN: BL6-3WACK The BL6 is not for the faint of heart. It is said to be the ultimate listening experience for the truest of audiophiles. The 10-speaker package utilizes the best materials to deliver a precise reproduction of the music that makes users feel like they were in the recording studio when the artists were laying down the tracks.
Hornblasters Inc. ShockerXL Horn Mount 877-209-8179 www.hornblasters.com PN: HB-SB-1 The ultimate installation solution for legendary Shocker XL train horns. Take guesswork out of installation with the Shocker mount. Forged out of ultra-durable 14-gauge steel and powdercoated stealth black, the Shocker mount gives Shocker XL horns a clean, professional look without having to make a custom bracket. (Horns not included.)
Kicker Kisload 4 405-533-7364 www.kicker.com PN: KISLOAD4 Kicker Kisload 4 four-channel smart radio interface. Kicker says that its acoustic engineers put the largest voice coil and magnet the company has ever integrated into this thin sub. A next-level top-plate design and unique heat-management system help to give the listener deep bass and outstanding reliability in a weatherproof design that can be installed almost anywhere.
Kicker L7T 405-624-8510 www.kicker.com PN: L7T Kicker L7T thin subwoofer. Kicker says that its acoustic engineers put the largest voice coil and magnet the company has ever integrated into this thin sub. A next-level top-plate design and unique heat-management system help to give the listener deep bass and outstanding reliability in a weatherproof design that can be installed almost anywhere.
Metra Electronics Heise 20-in. Slimline Edgeless Light Bar 386-257-2956 www.metraonline.com PN: HE-TSL20 A modern streamlined appearance is void of the traditional look of screws on the front of the 20-in. Slimline edgeless light bar. This style doesn’t sacrifice durability, as it features Heise’s proprietary, torture-tested, heavy-duty construction with a virtually unbreakable polycarbonate lens and integrated epoxy-encapsulated electronics.
Metra Electronics Heise Universal Eight-Gang Switch Panel System 386-257-2956 www.metraonline.com PN: HE-SWP8 Integrate lighting control into any vehicle with this compact, universal control panel that can fit into tight locations and be installed in multiple positions. This gang switch panel system controls up to eight auxiliary LED lights or electrical devices and comes with 50 different switch stickers for customization, which have blue LED backlighting.
MouseBlocker Classic 12V Anti-Rodent Device 877-368-0002 www.mouseblocker.com PN: 99917 MouseBlocker is said to be the world’s first ultrasonic mouse deterrent dedicated to automobiles. MouseBlocker is designed to protect automobiles from clogged or blocked interior areas, which can ultimately result in severe damage to a vehicle. The Mouse Blocker runs exclusively off a vehicle’s 12V battery or anywhere with a 12V power supply.
Metra Electronics Heise 22-in. High-Output, Dual-Row, Heated Light Bar 386-257-2956 www.metraonline.com PN: HE-HDRH22 Fight the frost with Heise’s 22-in. high-output heated light bar. The heating element activates below 41°F to assist with defrosting and de-icing of the light bar and will automatically shut off when the temperature reaches 41°F or higher. This light bar is IP67 rated and has 120 watts with 10,800 lumens of light.
Metra Electronics Replacement Speaker Pods for ’18–Up Jeep Wrangler JLs 386-257-2956 www.metraonline.com PN: JP-1014 The replacement speaker pods are designed to replace the original 4-in. speaker pods located under the driver and passenger sides of the dashboard to allow for 6- to 6.75-in. aftermarket speakers in ’19–up Jeep Wrangler JL and ’20–up Gladiator models. Each pair of pods has an ABS plastic housing that utilizes factory mounting locations for a secure fit.
Metra Electronics Heise 23.2-in. High-Output, Dual-Row Light Bar With Side Lights 386-257-2956 www.metraonline.com PN: HE-HDRS22 This new light bar features a set of diffused LED end caps on both sides of the bar that produce a 240-degree field of light. Designed to provide even more coverage to illuminate the road ahead and all around the vehicle. A high output of illumination ensures that one light bar will provide more than enough coverage for dark nights.
Mito Corp. Splitsecnd Crash Detection/GPS Device 800-433-6486 www.mito-splitsecnd.com PN: 53-SPLITSECND Crash detection and GPS tracking for teen, senior or fleet drivers, Splitsecnd is safety simplified. Universally installs into a 12V outlet. The built-in cellular device connects the driver with assistance and alerts responders to the location if a crash is detected. A GPS app shows the location and allows the setting of destination arrival and boundary alerts.
MouseBlocker Pro 110V Plug-In Anti-Rodent Device 877-368-0002 www.mouseblocker.com PN: 95731 The MouseBlocker Plug-In Pro model is the company’s recommendation for long-term storage situations (longer than two weeks) where users want the most power and protection available. This plug-in MouseBlocker Pro model can be easily installed virtually anywhere. Works great when protecting items that do not have a 12V battery but power is nearby.
Pittasoft Co. Ltd. DR750-2CH LTE +82-2-6947-4670 www.blackvue.com Two-channel full HD LTE cloud dash cam. Built-in 4G LTE (Nano-SIM). Full HD 1080p60 (front) and 1080p30 (rear). Enhanced night vision powered by Sony Starvis CMOS sensor. Sub-stream technology for quick viewing over Wi-Fi or the cloud. Up to 256GB microSD card supported. Graphite heat sink. BlackVue app and viewer. Smart parking mode.
MouseBlocker Pro 12V Anti-Rodent Device 877-368-0002 www.mouseblocker.com PN: 61924 The 12V MouseBlocker Pro is said to be the most advanced electronic rodent deterrent on the market today. With three powerful settings topping out at 115dB, it is said to be 50 times more powerful than anything else available on the market. Perfect for new dealers, repair facilities, RV and motorcycle dealers and more.
PowerBass XL-1250 909-923-3868 www.powerbassusa.com PN: XL-1250 PowerBass XL-1250 is a new evolution of sound-bar technology for water-resistant Bluetooth amplified speaker systems. The XL-1250 consists of 12 speakers; 500W system with Bluetooth or 3.5mm aux input/output connectivity. Installation is easy with a single watertight power cord and multiple optional mounting brackets for a universal fitment.
Phoenix Automotive Vertical Screen Navigation Receiver for ’19 and ’20 Chevy Silverado and GMC Sierra 323-917-9036 www.phoenixautomotiveinc.com PN: VS212-GM-SLV/SRA This Android-based vertical screen navigation receiver for ’19 and ’20 Silverado and Sierra retains almost all OEM features, including SXM, Wi-Fi and OnStar, if equipped. Bluetooth 5.0. Supports split-screen display apps, MirrorLink, optional CarPlay and Android Auto.
Promata Mata 2E +8620-83553371 www.promata.cn PN: MATA 2E Mata 2E is a four-sensor tire-pressure monitor with wireless solar-power display that monitors the pressure, temperature and sensor battery. This versatile system can monitor up to 10 tires, including two spare tires, and is suitable for car/4WD/motorhome/camper van/single- and dual-axle trailer/caravan, or 4WD towing a caravan. Three-minute DIY installation.
Promata Mata C +8620-83553371 www.promata.cn PN: MATA C Mata C is a four-sensor TPMS with a cig-plug-style display that monitors pressure, temperature and car battery voltage. Its one-button-operation feature allows users to set independent front/rear axle pressure alarms with one button. This DIY TPMS can be installed in 2 minutes. The patented spanner can secure the sensor easily to prevent theft.
Promata MataT2 +8620-83553371 www.promata.cn PN: MATA T2 Mata T2 is a six-sensor TPMS for trucks that can monitor up to 22 tires with a booster and is suitable for bus/prime mover/rigid trucks. Its FreshData technology refreshes tire data for each drive to display real-time tire data on the stylish solar-power display. It has alarms for high/low pressure, leakage, high temperature and low-sensor battery.
Rockford Fosgate Digital Media Receiver for ’98–’13 Harley-Davidson 800-366-2349 www.rockfordfosgate.com PN: PMX-HD9813 A direct-replacement digital media receiver with 3-in., full-color, ultra-bright day/night mode display and oversized buttons for easy control. Plug-and-play installation with existing factory harnesses. Retains factory thumb controls. Bluetooth wireless streaming, Pandora Internet radio control, AM/FM/WB tuner, aux and USB input with USB charging.
Scosche M8RIX Relay Switch System 800-363-4490 www.scosche.com PN: RSS1 A customizable 120-amp power management system. The touchscreen interface lets users control up to eight 12V accessories on vehicles, side x sides, boats or tractors.
Rockford Fosgate 750-Watt Five-Channel Class D Amplifier 800-366-2349 www.rockfordfosgate.com PN: R2-750X5 A 750-watt five-channel amplifier that is designed to power a complete speaker and subwoofer stereo system. Installation is made simple by Rockford’s patented C.L.E.A.N. circuit with input and output clip indicators that help match the source unit to the amplifier and optimize musical output.
Rostra Accessories 190-Degree Programmable Camera 800-782-3379 www.rostra.com PN: 250-8172 Rostra’s all-new 190-Degree Programmable Camera gives drivers an unparalleled view of their surroundings, which can be adjusted even after the camera has been installed with the separately available remote. Adjust the on-screen image up, down, left, right, rotate side to side, flip horizontally for rear- or forward-facing capability and more.
Rockford Fosgate Color Optix Controller 800-366-2349 www.rockfordfosgate.com PN: PMX-RGB The Color Optix controller gives infinite control over LED color options on RGB-equipped marine speakers and subwoofers by pairing with the RF connect app. The controller is watertight and features plug-and-play connectors that make installation of the controller, extension cables and Y adapters seamless with Rockford’s Color Optix products.
Scosche Integrated Touch Control (ITC) Kit for Jeep 800-363-4490 www.scosche.com PN: ITCCR05B The ’18–up Jeep Wrangler Integrated Touch Control Kit. Scosche says that its ITC kits provide the most complete radio replacement solutions and retain original vehicle settings.
Scosche MagicGrip Wireless Charging Phone Mount (Window/Dash) 800-363-4490 www.scosche.com PN: MGQWD A Qi-certified advanced wireless charging phone mount for vehicle or home, with an Auto-Grip feature that senses when a Qi-enabled phone is aligned over its charging coil.
Scosche MagicMount Fresche Phone Mount and Air Freshener (FreeFlow Vent) 800-363-4490 www.scosche.com PN: MMF A magnetic mount that securely holds a phone and freshens the air. Its open design allows free airflow from the vent and releases fragrance from a replaceable cartridge.
Shenzhen Carku Technology Co. Ltd. Innovative Multi-Function Jump Starter With Breathing Lamp +86-755-89955266-838 www.car-ku.com PN: EPOWER-199 Cup shape fits to a car’s cup holder perfectly, creating a harmonious, rhythmic driving atmosphere with breathing lamp. Built-in dual 12V/5A cigar lighters provide unlimited power for vehicle devices. Shows real-time battery voltage of the car. Dual USB outputs and quick charge for efficient life. Powerful. Will even start a 12V/5L gasoline car.
Sirius Light Technology Co. Ltd. NS-2290 LED Headlight +886-62484811 www.ns-sirius.com PN: NS-2290 Aftermarket replacement full LED headlight for VNL heavy-duty trucks.
Scosche NEXS2 HD Smart Dash Camera Powered by Nexar 800-363-4490 www.scosche.com PN: NEXS21064 The HD two-way dash cam with robust Wi-Fi and precision G-sensor works with a smartphone and the Nexar app to capture video evidence inside and outside the vehicle in the event of an incident.
Shenzhen Carku Technology Co. Ltd. Slimmest Pocket Jump Starter With Wireless Charge +86-755-89955266-838 www.car-ku.com PN: EPOWER-186W Designed with an LCD screen. Dual USB outputs matched with newest technology 10W wireless charge. Slimmest, but powerful enough to start a 4.0L/12V gasoline car. Put it in a pocket and take it anywhere. LED flashlight with three modes (lighting, strobe, flashing).
Sondpex Electronics Fully Wireless Marine Wakeboard Speaker System 732-940-4430 www.sondpex.com PN: MS-J65B4 A pair of true wireless stereo speaker systems with built-in Class-D digital amplifier to provide 350W output power. No wiring needed. Each speaker contains a rechargeable Li-Ion battery that can be recharged from a wall outlet or from a boat’s cigarette lighter port (DC). No external power source is needed while the speakers are running.
Scosche MagicMount Charge3 Wireless Charging Phone Mount (Vent) 800-363-4490 www.scosche.com PN: MCQVP A Qi-certified wireless charging magnetic phone mount with patent-pending FreeFlow design and articulating swing-arm to allow unencumbered airflow from the vehicle’s vent.
Shenzhen Carku Technology Co. Ltd. 12V/24V Compatible Super Safe Battery-Less Jump Starter +86-755-89955266-838 www.car-ku.com PN: EPOWER-161 Exclude any batteries. Environmentally friendly. The safest jump starters for starting freely. Long recycling lifetime up to 100,000 times. Maintenance-free. Good performance in low-temperature environments. A powerful ultra-capacitor jump starter. Start all 12V/24V cars and even tough trucks.
Sony Car Audio XAV-AX8000 800-538-7550 www.sony.com/car PN: XAV-AX8000 Sony’s XAV-AX8000 has an oversize 8.95-in. touchscreen display and is compatible with Apple CarPlay and Android Auto. The sturdy and adjustable mount works in three directions and allows flexible installation in a variety of vehicles.
Steelmate Co. Ltd. One-S Safety Driving System +760-2261-3886 www.steel-mate.com/englishweb/index.html PN: ONE-S ADDITION PARTS Additional parts to add on the M900 rearview mirror. Can be purchased as one set of seven parts together or separately, depending on customer need. A complete set includes front collision warning, blind-spot detection, a tire-pressure monitoring system, an air-quality monitor, a seatbelt reminder, a front and rear parking-assist system, and a parking alarm system.
Tomar Electronics iLED Warning and Illumination Light 800-338-3133 www.tomar.com PN: RECT-SDH-XX Dominate safety using warning, illumination and design. The iLED series delivers unprecedented functionality in an extremely rugged platform that is unlike anything else in the industry. Adaptable for a variety of applications from POVs to tactical vehicles. Responds to and illuminates the scene with the brightest of lights.
Soundigital/Ground Zero 800.4 Evox 786-600-1056 www.soundigitalusa.com PN: 800.4 EVOX With incredible patent-pending technology, this amplifier is able to deliver more than 800 WRMS at 12.6V in an incredibly compact chassis. The 800.4 Evox is said to be the smallest product in its category and has an amazing frequency response (3Hz–22kHz). Said to be the perfect solution for a car or motorcycle sound system.
Super Mini Booster.com Anti-Explosion Fuel Technology +614-250-80555 www.superminibooster.com This anti-explosion fuel technology will change the safety of the world. From 10 liters up to 20,000 liters, put the new non-explosive spherical non-metallic suppression material manufactured by precision injection molding of polymer materials into fuel tanks. The material will only account for 5% of the total volume of an oil tank or a drum.
Tomar Electronics R79LVD13-XX With Multifunction Revolution 800-338-3133 www.tomar.com PN: R79LVD13-XX The Multifunction Revolution (mfR) series fuses award-winning warning and award-winning illumination into one easy-to-install light head. The mfR will help reduce chaos when responding to and working a dangerous scene. The mfR features single- or dual-color warnings and an independently operated, intense, 13-degree tilt-down scene light.
Steelmate Co. Ltd. One-S Eight-in-One Rearview Mirror Safety Driving System +760-2261-3886 www.steel-mate.com/englishweb/index.html PN: ONE-S MIRROR Steelmate’s multiple-function driving safety system. One-S is built in to one full-screen, 9.35-in. touchscreen rearview mirror. Upgrade passenger cars or trucks with new technology to improve safety on the road. Basic function includes driving recorder. Additional parts install extra eight-function display on the mirror, FCW, BSD, TPMS, air quality, PTS and SBR.
Super Mini Booster.com G7 +64274334756 www.superminibooster.com PN: G7 Super mini booster G7 acid battery (DC12V) 20AH high capacity; 100% memory-free charges from 12V AC; 100% recyclable non-lithium battery. Display voltage, two LED lights, two USBs, output (12V DC) 1,800 amps, 12V output. Made in Taiwan.
Tomar Electronics Revolution-Series Scene Light 800-338-3133 www.tomar.com PN: R37L-13 Chaotic scenes put those around the scene at great risk. Tomar designed the Revolution Illumination series to clear the chaos and remove the risk. Tomar’s patented technology, combined with the latest LED technology available, creates one of the most rugged and reliable surface-mounted scene lights in the industry. Scene safe, by design.
Tomar Electronics SA441 Magforce Mechanical Siren 800-338-3133 www.tomar.com PN: SA-441-17F The SA-441M MagForce Mechanical Siren takes warning sound performance to the next level by combining a classic mechanical one and a Carson stutter air horn with the power of an independent two-channel, 200-watt amplifier. The dual-tone feature creates alternating sweeps of sound, giving the perception of two sirens operating at the same time.
Vais Technology Smart Entry Exit Recognition (SEER) 720-733-2348 www.vaistech.com PN: SER-TY51 Smart Entry Exit Recognition is a patent-pending auto-integration device for automated door locking at driver’s departure and unlocking when driver is approaching as well as hands-free liftgate opening/closing. Safe illuminated entry and four inputs/outputs that are fully customizable to trigger other electronic vehicle accessories based on driver proximity.
XS Power Batteries Lithium Racing 16-Volt Battery 865-688-5953 www.4xspower.com PN: Li-S1600 XS Power has cut the weight on performance batteries. The all-new Li-S1600 provides 1,620 cranking amps, 70.2-amp hours and 2,160 max amps in a package weighing just 11.6 lbs. Using an industry-standard group 34-size housing, the Li-S1600 is also a direct replacement for many sanctioning-body-battery hold-downs.
Toppking Electronics Ltd. In-Driving Front Detection System With GPS Activation 416-750-1221 www.blindspotsolution.com PN: FS04 In-driving front detection system with GPS suits all types of cars with no need of CAN Bus data. When driving speed reaches a preset standard, the system is activated automatically to alert the driver to the front distance. It assists the driver to keep the proper range away from front objects.
Vais Technology SiriusXM Factory Radio Integration 720-733-2348 www.vaistech.com PN: GSR-UV01 SiriusXM add-on module for factory OEM radios with no dash clutter. This kit integrates SiriusXM into the factory head unit, allowing the user to control channels, categories and presets using factory radio and steering wheel controls. Software flash to specific vehicle applications, including Chevrolet, Ford, Toyota, Honda, Hyundai, Kia, Mazda and more.
XS Power Batteries SuperBank Combo Kit 865-688-5953 www.4xspower.com PN: SB150-925L A direct-fit battery replacement for many popular powersports and motorcycle models. Using ultra-capacitor technology, the XS Power SuperBank can be recharged from 0 to 16.2 volts and 3,000 max amps in as quickly as 24 seconds with the available XS Power PowerBank, all in a package weighing less than 5 lbs. at a cost of $199.
Ventra Technology VDR-220 Weatherproof Two-Camera Dash Cam System 888-418-3833 www.ventrainc.com PN: VDR-220 Ventra VDR-220 weatherproof two-camera dash cam is the optimal rugged system for enhanced security. Ideal for any type of vehicle or motorcycle. Each weatherproof camera can be mounted anywhere in the interior or exterior of the vehicle. VDR connects to an app via Wi-Fi for local viewing, or subscribe to the optional Ventra Cloud Remote Live View.
XS Power Batteries SuperBank Combo Kit 865-688-5953 www.4xspower.com PN: SB500-51 A direct-fit battery replacement for many popular powersports and motorcycle models. Using ultra-capacitor technology, the XS Power SuperBank can be recharged from 0 to 16.2 volts and 10,000 max amps in as quickly as 24 seconds with the available XS Power PowerBank, all in a package weighing less than 9 lbs. at a cost of $517.49.
Vais Technology Motorcycle and Powersports SiriusXM Integration 720-733-2348 www.vaistech.com PN: GSR-HM51 A SiriusXM add-on module for select motorcycles and powersports vehicles. The kit allows users to control SiriusXM channels, categories and presets using the factory OEM radio and controls. The product is encased in a weather-resistant enclosure and installs out of sight with a mounting bracket. Compatible with select Harley-Davidson and Polaris models.

SEMA News—June 2020

BUSINESS

SEMA Survey

The Specialty-Equipment Industry Is Open for Business

By Gavin Knapp

Between April 1 and April 7, 2020, SEMA conducted a survey of more than 2,000 people employed in the specialty-equipment industry. The results show that even in these difficult times, our industry is resilient and working diligently to move past this disruption.

Most businesses in the industry are maintaining a positive outlook, as 87% responded that they are “impacted short-term, but will get through it” or are “business as usual.”

SEMA has also created a Coronavirus Updates and Resources page (www.sema.org/coronavirus) and collected links to key information from federal and state government agencies that may impact businesses in the specialty-equipment market.

Visit SEMA eNews (www.sema.org/sema-enews) for daily updates.

Even with “shelter in place” rules in effect in many states, most industry facilities remained open under the “essential” business designations. Two-thirds of industry businesses had not closed any of their sites during this time.

While most businesses remain open, overall sales in April were affected by the situation. Compared to the same month last year, companies were reporting current sales ranging from somewhat higher to down 20%, (34% of responses), down 30% to 40% (21% of responses), to down more than 40% (33% of
responses).

More than half of the industry’s employees continued to work from the company site, as the large number of production, technical, logistical and retail positions can only be done at the jobsite. The strength of the industry is shown in the finding that 82% of employees were still on the job at their worksite or from home.

SEMA News—June 2020

BUSINESS

SEMA Survey

The Specialty-Equipment Industry Is Open for Business

By Gavin Knapp

Between April 1 and April 7, 2020, SEMA conducted a survey of more than 2,000 people employed in the specialty-equipment industry. The results show that even in these difficult times, our industry is resilient and working diligently to move past this disruption.

Most businesses in the industry are maintaining a positive outlook, as 87% responded that they are “impacted short-term, but will get through it” or are “business as usual.”

SEMA has also created a Coronavirus Updates and Resources page (www.sema.org/coronavirus) and collected links to key information from federal and state government agencies that may impact businesses in the specialty-equipment market.

Visit SEMA eNews (www.sema.org/sema-enews) for daily updates.

Even with “shelter in place” rules in effect in many states, most industry facilities remained open under the “essential” business designations. Two-thirds of industry businesses had not closed any of their sites during this time.

While most businesses remain open, overall sales in April were affected by the situation. Compared to the same month last year, companies were reporting current sales ranging from somewhat higher to down 20%, (34% of responses), down 30% to 40% (21% of responses), to down more than 40% (33% of
responses).

More than half of the industry’s employees continued to work from the company site, as the large number of production, technical, logistical and retail positions can only be done at the jobsite. The strength of the industry is shown in the finding that 82% of employees were still on the job at their worksite or from home.

SEMA News—June 2020

BUSINESS

By Mike Imlay

The New Media Landscape

Could Tapping Social-Media Influencers Promote Business Recovery?

Cinematographer/editor Christopher Petruccio produces the popular Krispy Media YouTube channel, which boasts 426,000 subscribers. As an influencer, he often promotes car events and hopes to help push their recovery in the wake of the COVID-19 outbreak.

There was a day when the foundations of the automotive aftermarket rested entirely on print publications, but now communications channels have evolved to take advantage of the faster, two-way interactions that the internet has enabled. Social-media marketing has become a necessity, and “media influencers” have become part of the picture. And given the challenging economic currents the industry is now navigating, social media and the potential of influencer collaboration presents a growing opportunity. In fact, those influencers could well play a critical role as aftermarket businesses look to recover from the coronavirus-induced slump that began last March.

Derek Drake is CEO of DriveShop, a marketing agency based in Redmond, Washington. The agency specializes in connecting automotive brands with social-media influencers and journalists.

“The content creator/influencer marketing space is one that is very much in real time,” he said. “It’s often one where the campaign gets launched and happens within the next few weeks. It’s not something that usually takes months to find its way into the market. Because of that, it’s a great opportunity right now.”

As America was beginning to shelter in place to fight the COVID-19 virus in late March, DriveShop quickly launched research into the lockdown’s effect on content creators, their engagement with followers, and their collaborations with sponsors and advertisers. The results of the DriveShop survey underscored the tremendous opportunities for brands as consumers’ online and social-media consumption surged.

Roughly half of influencers reported increased follower accounts, and a third of the influencers were posting more frequently to meet the increasing demand for content. More importantly, however, 52% saw increased follower engagement and interaction with what they posted, while only 22% said that they were posting content related to the coronavirus pandemic.

“It said that audiences were engaging in their normal course of content, not just about the coronavirus, and that was really telling,” Drake noted. “From a geographic standpoint, it didn’t really matter whether or not they were in a market that was under a shelter-in-place order at the time.”

The irony, Drake said, was that content creators reported a noticeable drop in their brand collaborations, meaning that sponsors and advertisers were cutting back on their social-media campaigns at the precise time the potential benefits were spiking. Adding to the irony, collaborating with content creators is not all that difficult, and the costs of such campaigns can be highly scalable for aftermarket brands of all types and sizes.

By now, virtually everyone is familiar with the concept of “social-media influencers.” While the term has become a catchall for social-media personalities with large followings, many of them in the automotive realm wince at the title. Some prefer to be called “brand ambassadors,” but the safest description is probably “content producers.” Whether on Instagram, YouTube or other social-media platforms, they create regular photos, posts or videos (typically around a single theme) intended to inform and entertain fellow enthusiasts or followers. Most create that content in a freewheeling, freelance environment, often first as a hobby that they later learn to monetize.

Claudia Moreno has built a 213,000-strong following on Instagram as RSTgirl. Her static posts and stories chronicle the work she does on her truck. Brand endorsements have helped her monetize her content, but she’ll only take on products she can authentically vouch for.

Keeping It Real

Claudia Moreno, who goes by the name RSTgirl on Instagram, is a case in point. She first started her Instagram account about four years ago to chronicle her work on her Chevrolet Regency sport truck, only to realize two years later that she could monetize her posts as a brand ambassador.

“My sister said, ‘You work on your truck every other weekend and evening. You should post about it and share it with the rest of the world,’” Moreno recalled. Still, she couldn’t believe anyone would care about her posts as she worked on the truck and did “day-to-day things, like brakes and changing the oil.”

But as Moreno put it: “People love being entertained, and people love to pay to be entertained. My first picture was a picture of me next to my truck, and I got a few likes. And then the next picture was of me changing the oil—and it just went on and on and on, and it grew and it grew. So the moral of the story is just being different and unique really attracts the public. And after so long, brands wanted to be represented by somebody who is unique.”

Moreno noted that authenticity was a major factor in building her audience of 213,000 followers, and that sense of authenticity carries over to deciding which brands she will partner with or represent.

“I’m so real with my followers, and they’re so real,” she said. “You don’t want to get to a point where it turns out like it’s a marketing page, because people don’t like that, especially car people,” adding that she often turns down pitches from lifestyle brands having nothing to do with her automotive passion. “I really look for something that’s connected to me, which is automotive. So anything like a big car company brand or a manufacturer that I can use in my project is more than welcome.”

Like other social-media content creators, Moreno represents paying advertisers by utilizing their products in her images or Instagram stories, but she includes hashtags to let followers know that the content is sponsored. Payment often varies and can take the form of actual dollars, comp tickets to an automotive event, or free product for her build projects.

Meanwhile, Rob Dahm has built a following of close to 800,000 subscribers on YouTube chronicling the transformation of a Mazda RX-7 into a car he could love while saving up for his Lamborghini Diablo dream car. He agreed that authenticity is a key commodity, and there must be a synergy between a brand and a content creator for a business arrangement to work.

“I won’t take on an automotive relationship if I’m not using the part,” he said. “Probably one of the most successful things about my relationships with Garrett or Valvoline is that they’re really interesting parts of my build and products that I actually use. So it becomes very organic.”

As the COVID-19 pandemic began to unfold, Dahm also saw a definite shift in interactions with his channel’s subscribers.

“I’ve had so many messages,” he said. “I’m talking thousands, but you can see a trend to them. Recently it’s been, ‘We’re stuck at home. Please make videos. Please make content. We want to see what’s going on with other people in the car world.’ They’re doing a lot of DIY stuff in the garage. There’s a lot of people just changing their oil, the simple stuff. And then there’s other people actually begrudgingly dusting off the old project car and finishing what they started.”

Research by DriveShop, along with anecdotal reports from automotive social-media influencers, reveals that there was a surge in social-media consumption starting in late March as sheltering-in-place enthusiasts sought information and encouragement to tackle car repairs and build projects.

Digital Spokespeople

Rich Waitis, senior manager and spokesperson for MagnaFlow, said that this form of social-media marketing has been a successful part of his company’s marketing mix for years now. From his perspective, partnering with influencers isn’t all that different from traditional marketing’s use of industry icons such as Mario Andretti or Chip Foose to endorse or promote brands.

“We’ve been really big [on] understanding that the consumer audience is always looking for some means of validation of what they’re doing with regards to what products they’re purchasing or some type of critical review,” Waitis explained. “Is the product good? Is the brand good? They’re looking for those sorts
of testimonials.

“So in that, we have a mix of the traditional kind of the ambassadors that have done what they do through the years of either racing or design or whatnot. We also mix in the people who are in front of the camera, whether this be on the social side, the digital side or the television side. These are simply the people who are putting out the information. This could be an educational format. This could be something that’s in more of an entertainment format. But they’re people who are providing insight as to what automotive people are doing around them.”

Waitis added that a key advantage of social-media endorsers is in the granularity they provide. A brand can target smaller niche audiences or specific enthusiast communities with uniquely tailored messaging.

“There’s a ton of people out there who may never be in the market for buying,” he said. “We’re hoping that if they ever are, we’ve created enough content material out there to give them some insight as to what we provide as a benefit. It’s about creating really meaningful relationships inside of these communities and creating people who have not only brand affinity but a desire to be a part of the brand and the things that we participate in.”

Another advantage of marketing through social-media content creators/influencers is the wide latitude of platforms, costs and terms for agreement. While most will make simultaneous use of several social-media platforms, it’s usually to drive follower traffic to their preferred channel.

The big three currently are YouTube, Instagram and Facebook. The number of followers will typically help dictate the cost of a sponsorship, “commercial spot” or promotion. Prices can range from simply supplying product samples all the way up to $3,000–$10,000 or more for large campaigns returning high levels of follower engagement—but that means there’s room for brands of all sizes and types to play in the arena.

A company can either turn to a marketing agency to craft an expert campaign or reach out directly to chosen influencers with a simple email to negotiate a deal. The crucial factor is finding a content creator who resonates with your brand and trusting them to deliver your message to their audience in their own,
authentic terms.

Underscoring the findings of the recent DriveShop research, Drake believes that now is the time to focus on the role influencers can play in helping aftermarket businesses resurge in the wake of the COVID-19 pandemic.

“For the savvy brand marketer out there, it definitely creates a significant opportunity because you’ve got influencers now posting more content, their audiences are more engaged, their follower accounts are rising,” he said. “They’re not really talking as much about the virus. They’re focused on more routine activities, and they’re open to brand collaborations.”

He added that influencers are a really smart place to spend the few dollars that brand marketers have in this period.

“First, influencer content is evergreen,” he said. “So if you get influencers posting on Instagram, YouTube and Facebook, those posts live on. They don’t go away. Unlike an ad that’s up for a period of time and then it’s out of market, [social-media posts] done now will still be there this summer. And if it grows in follower count and in likes and in engagement, it might grow in search-engine results and get indexed. So you’re going to spend dollars in marketing and put them in a place where that content is still going to be there two, three, four months down the line. That is a smart investment.

“The other key reason why I think it’s a really interesting place to put dollars in advertising now is that in a traditional ad—as the marketer or advertiser—the messaging, the creative, the production all rests on you, and then you have to add in a publisher and an outlet. With an influencer campaign, all of that rests on the influencer. They’re producing the content. So you get to save on that, plus that content is customized for the audience.”

Christopher Petruccio echoed those sentiments. A cinematographer/editor based in New York state, Petruccio produces the Krispy Media YouTube channel boasting 426,000 subscribers and aimed at other automotive photographers and filmmakers. Part of his work includes the promotion of car events across the country—many of which have suffered cancellations or postponements due to the pandemic. Consequently, he sees many small automotive-related businesses hurting, spurring him to do his part to help their recovery.

“You know, we’re going to have to come out on top of this somehow,” he said. “A lot of these companies and a lot of [workplaces] have got shut down.”

He pointed out that influencers offer an ideal way for those businesses to say, “Hey, we’re still here. We have all got through this together. Look at this new product we had all this time to think about and to design, to draw up files for. Here’s this new product that we’re coming out of this with. Maybe that’s going to be something that can come out of this for some cool companies.”

SEMA News—June 2020

REQUIRED READING

By Juan Torres

SEMA News—June 2020

RETAIL BEST PRACTICES

Business Survival Tips

Advice for Retailers on Preparing for and Responding to Disaster

By Chad Simon

Titan Speed burned to the ground during the Thomas Fire in December 2017. What was left of the 3,000-sq.-ft. shop was molten aluminum.

Businesses seem to increasingly find themselves at the mercy of some sort of natural disaster, whether it’s a hurricane, an earthquake, a flood or a wild fire. As a result, it’s crucial for business owners to be prepared and have a response plan in place in the event the unthinkable happens.

The Small Business Administration’s (SBA) disaster loan assistance program is designed to respond to a variety of emergencies—particularly natural disasters and especially flooding. A large number of businesses don’t carry enough insurance, so they have losses that are either uninsured or underinsured, according to Alex Contreras, director of preparedness, communication and coordination for the SBA’s Office of Disaster Assistance. He is tasked with helping to coordinate outreach to external and internal partners focusing on three main areas: preparedness, recovery and mitigation.

Don’t Break the Supply Chain

The SBA offers economic injury disaster loan assistance or working capital that businesses can utilize even if they don’t have physical damages. This benefit enables businesses with a solid supply chain to avoid disruptions.

Contreras recommended that businesses compile an updated list of their customers, employees and vendors in preparation. Establish a solid supply chain so that even if some of your vendors are affected, you are still able to resume operations
immediately.

“Your vendors may be fortunate to have not been affected, but they might have a vendor who has been, and that could cause supply-chain disruptions, so you want to have backups for them,” Contreras said.

Open Lines of Communication

Contreras advised business owners to start with a communications plan before disaster strikes that identifies each employee’s role and responsibilities. Designate a spokesperson to reach out to customers and inform them of your status, whether you’re still in operation or if you’ve moved to an alternative site that offers limited products and services. Utilize social media to communicate the status of your business to avoid the spread
of rumors.

Assess your insurance policy and vulnerabilities and make necessary adjustments to ensure that you are fully covered. Create a response plan and practice it on an annual basis so it’s not new to your employees.

“We deal with large and small businesses,” Contreras said. “Large businesses are more likely to have a plan and even a person dedicated to working on disaster response, because they have the resources. Small businesses might think they don’t have the time and resources to address it.”

Location, Location, Location

Look into temporary sites that are accessible, and relocate your equipment, inventory and supplies. In some areas, access may be limited for a long time. For instance, if you are close to a river or are in an area where waters can intrude, infrastructure, water, power and utilities may be disrupted, which can limit a business’ recovery.

In determining which type of disaster to prepare for, take a close look at where you’re located and the hazards that are most likely to affect you, then customize your preparation plans to the specific disaster for which you are most prone. For instance, businesses located in the Midwest shouldn’t be concerned about earthquakes; instead, they should focus on flooding, tornados and winter storms, while states on the East Coast should prepare
for hurricanes.

“It’s good practice for businesses to stay tuned to alerts from local emergency managers,” Contreras said. “Going beyond whether you have to evacuate or shelter in place, local alerts can provide good information for businesses about which areas will have flooding, if there’s a tornado warning or an active shooter, and the impact on supply chains, customers
and employees.”

The Aftermath

First ensure that your employees are safe, then communicate your plans to customers and vendors. Once in recovery mode, business owners must provide documentation, whether they’re filing an insurance claim or applying for disaster assistance. Financial records should be accessible; electronic versions are ideal. When documenting your damages, take photos or video during a walkthrough of your facility and narrate over the video describing the damages. This information will be helpful later on when you have to apply for programs and explain your losses.

“To get back to business as usual as quickly as possible, apply to or inquire about as many programs as possible,” Contreras recommended. “Every disaster is different, and sometimes no local programs are available. Federal programs such as the SBA Disaster Loan Program have partnerships with small-business development centers, SCORE business counselors, women’s business centers and veteran’s business outreach centers, all of which provide free business counseling and technical assistance to small businesses.”

While the SBA’s program provides assistance to help with repairs, rebuilding of physical losses and working capital, the above-mentioned resource partners help companies establish a plan moving forward.

Business interruption insurance is another form of insurance that companies either don’t have or are underinsured for, according to Contreras. In addition to physical losses, there may be an indirect impact where businesses are now experiencing a loss of revenue due to an
interruption.

“The disaster loan program is the only direct-loan program the SBA offers,” Contreras said. “So, the SBA is actually the lender, and we provide low-interest disaster loans to not just businesses of all sizes but also private nonprofit organizations as well as homeowners and renters. We find that the majority of our assistance ends up going toward homeowners and renters, just because they’re disproportionately affected.”

The SBA is currently providing disaster loans for working capital to small businesses affected by COVID-19 (coronavirus). The organization is authorized to provide companies up to $2 million for any combination of physical damage or economic injury. For home loans, the SBA can offer up to $200,000 for repair or replacement of the primary residence and up to $40,000 for replacement of a business’s personal property. In some cases, the SBA can go above $2 million if the company is considered a major source of local employment.

SBA disaster loans can also be used for mitigation or protective measures. For example, if a business is in a high-risk flood area and there’s a flood, a structure can be elevated during rebuilding mode so that it doesn’t flood again.

Since 1976, Titan Speed had survived numerous wild fires; however, it became one of more than 1,000 structures that burned in the 2017 Thomas Fire.

Titan Speed’s Bob Sanders was able to save some equipment from his shop, but most of the big machines, such as this CNC machine, were also lost to the Thomas Fire.

The Case of Titan Speed

Bob Sanders, president of Titan Speed, lives in the mountains between the towns of Ojai and Santa Paula, California. In December 2017, his home and
3,000-sq.-ft. shop were two of the more than 1,000 structures that were lost during the Thomas Fire.

“It was just a firestorm,” Sanders said. “Let’s just say what was left of the shop was molten aluminum running out of all four sides of the building. We had never evacuated before, but it was just plain scary that night. We’ve been up here since 1976, and we’ve seen numerous other fires go by, but we’ve never seen anything quite like this.”

According to Sanders, faulty electrical wires caused the fire, and when telephone poles fell, a transformer blew up, causing the fire to rage out of control and burn 550 houses in Ventura County the first night alone.

“You could see the flames,” Sanders said. “This end of the fire started less than a mile from where we live, and it was supercharged by the wind. We loaded up and took off with burning balls of fire following our motorhome as we drove away.”

Sanders said that he frequently cleared brush away from his home and shop; however, the wind would always blow anything that was combustible his way because he was located so close to the Los Padres National Forest. He also said that he had an evacuation plan in place, but there was no water or electricity on the night of the fire.

“We were just devastated,” he said. “There was nothing left. Both our employees were up here working, trying to help us. We did save a lot of stuff from the house and the shop, but most of the big machines were gone, and there was nothing we could do.”

Because Titan Speed was not located in a commercial zone, Sanders had no commercial business insurance. “Thankfully, we had a really good policy on our house, but I’m here to tell you that nobody has enough insurance on their house.”

The race car and trailer of Titan Speed’s Bob Sanders were also lost to the Thomas Fire.

According to Sanders, the company was shut down for about three or four months before he decided to give what was left of the business to a friend of his in Atascadero, California, and Sanders continues to serve as a technical consultant.

“The business is just minuscule compared to what we were,” Sanders said. “[The new owner’s] sales are probably 20% of what we were doing, but even after two and a half years, we’re doing our best to pick up the pieces.”

It took Sanders a year to get a building permit through the county of Ventura for his house, which has since been rebuilt, and six months to get a building permit for his garage.

“These metal buildings are all engineered up the wazoo, and to get that through the county is difficult and very expensive,” Sanders said. “For example, when we built our first facility back in 1976, it was 960 sq. ft., and it only cost about $5,000. It had 14 cubic yards of cement in the floor. This new building is 1,600 sq. ft., but it has 57 cubic yards of concrete. I mean, it’s like freeway construction.”

After the fire, Sanders’ neighbors created an online GoFundMe page on his behalf, and he also received a donation from the Automotive Aftermarket Charitable Foundation. But Sanders has some regrets looking back.

“I might have stayed and tried to fight the fire, but that’s water under the bridge,” he said.

SEMA News—June 2020

RETAIL BEST PRACTICES

Business Survival Tips

Advice for Retailers on Preparing for and Responding to Disaster

By Chad Simon

Titan Speed burned to the ground during the Thomas Fire in December 2017. What was left of the 3,000-sq.-ft. shop was molten aluminum.

Businesses seem to increasingly find themselves at the mercy of some sort of natural disaster, whether it’s a hurricane, an earthquake, a flood or a wild fire. As a result, it’s crucial for business owners to be prepared and have a response plan in place in the event the unthinkable happens.

The Small Business Administration’s (SBA) disaster loan assistance program is designed to respond to a variety of emergencies—particularly natural disasters and especially flooding. A large number of businesses don’t carry enough insurance, so they have losses that are either uninsured or underinsured, according to Alex Contreras, director of preparedness, communication and coordination for the SBA’s Office of Disaster Assistance. He is tasked with helping to coordinate outreach to external and internal partners focusing on three main areas: preparedness, recovery and mitigation.

Don’t Break the Supply Chain

The SBA offers economic injury disaster loan assistance or working capital that businesses can utilize even if they don’t have physical damages. This benefit enables businesses with a solid supply chain to avoid disruptions.

Contreras recommended that businesses compile an updated list of their customers, employees and vendors in preparation. Establish a solid supply chain so that even if some of your vendors are affected, you are still able to resume operations
immediately.

“Your vendors may be fortunate to have not been affected, but they might have a vendor who has been, and that could cause supply-chain disruptions, so you want to have backups for them,” Contreras said.

Open Lines of Communication

Contreras advised business owners to start with a communications plan before disaster strikes that identifies each employee’s role and responsibilities. Designate a spokesperson to reach out to customers and inform them of your status, whether you’re still in operation or if you’ve moved to an alternative site that offers limited products and services. Utilize social media to communicate the status of your business to avoid the spread
of rumors.

Assess your insurance policy and vulnerabilities and make necessary adjustments to ensure that you are fully covered. Create a response plan and practice it on an annual basis so it’s not new to your employees.

“We deal with large and small businesses,” Contreras said. “Large businesses are more likely to have a plan and even a person dedicated to working on disaster response, because they have the resources. Small businesses might think they don’t have the time and resources to address it.”

Location, Location, Location

Look into temporary sites that are accessible, and relocate your equipment, inventory and supplies. In some areas, access may be limited for a long time. For instance, if you are close to a river or are in an area where waters can intrude, infrastructure, water, power and utilities may be disrupted, which can limit a business’ recovery.

In determining which type of disaster to prepare for, take a close look at where you’re located and the hazards that are most likely to affect you, then customize your preparation plans to the specific disaster for which you are most prone. For instance, businesses located in the Midwest shouldn’t be concerned about earthquakes; instead, they should focus on flooding, tornados and winter storms, while states on the East Coast should prepare
for hurricanes.

“It’s good practice for businesses to stay tuned to alerts from local emergency managers,” Contreras said. “Going beyond whether you have to evacuate or shelter in place, local alerts can provide good information for businesses about which areas will have flooding, if there’s a tornado warning or an active shooter, and the impact on supply chains, customers
and employees.”

The Aftermath

First ensure that your employees are safe, then communicate your plans to customers and vendors. Once in recovery mode, business owners must provide documentation, whether they’re filing an insurance claim or applying for disaster assistance. Financial records should be accessible; electronic versions are ideal. When documenting your damages, take photos or video during a walkthrough of your facility and narrate over the video describing the damages. This information will be helpful later on when you have to apply for programs and explain your losses.

“To get back to business as usual as quickly as possible, apply to or inquire about as many programs as possible,” Contreras recommended. “Every disaster is different, and sometimes no local programs are available. Federal programs such as the SBA Disaster Loan Program have partnerships with small-business development centers, SCORE business counselors, women’s business centers and veteran’s business outreach centers, all of which provide free business counseling and technical assistance to small businesses.”

While the SBA’s program provides assistance to help with repairs, rebuilding of physical losses and working capital, the above-mentioned resource partners help companies establish a plan moving forward.

Business interruption insurance is another form of insurance that companies either don’t have or are underinsured for, according to Contreras. In addition to physical losses, there may be an indirect impact where businesses are now experiencing a loss of revenue due to an
interruption.

“The disaster loan program is the only direct-loan program the SBA offers,” Contreras said. “So, the SBA is actually the lender, and we provide low-interest disaster loans to not just businesses of all sizes but also private nonprofit organizations as well as homeowners and renters. We find that the majority of our assistance ends up going toward homeowners and renters, just because they’re disproportionately affected.”

The SBA is currently providing disaster loans for working capital to small businesses affected by COVID-19 (coronavirus). The organization is authorized to provide companies up to $2 million for any combination of physical damage or economic injury. For home loans, the SBA can offer up to $200,000 for repair or replacement of the primary residence and up to $40,000 for replacement of a business’s personal property. In some cases, the SBA can go above $2 million if the company is considered a major source of local employment.

SBA disaster loans can also be used for mitigation or protective measures. For example, if a business is in a high-risk flood area and there’s a flood, a structure can be elevated during rebuilding mode so that it doesn’t flood again.

Since 1976, Titan Speed had survived numerous wild fires; however, it became one of more than 1,000 structures that burned in the 2017 Thomas Fire.

Titan Speed’s Bob Sanders was able to save some equipment from his shop, but most of the big machines, such as this CNC machine, were also lost to the Thomas Fire.

The Case of Titan Speed

Bob Sanders, president of Titan Speed, lives in the mountains between the towns of Ojai and Santa Paula, California. In December 2017, his home and
3,000-sq.-ft. shop were two of the more than 1,000 structures that were lost during the Thomas Fire.

“It was just a firestorm,” Sanders said. “Let’s just say what was left of the shop was molten aluminum running out of all four sides of the building. We had never evacuated before, but it was just plain scary that night. We’ve been up here since 1976, and we’ve seen numerous other fires go by, but we’ve never seen anything quite like this.”

According to Sanders, faulty electrical wires caused the fire, and when telephone poles fell, a transformer blew up, causing the fire to rage out of control and burn 550 houses in Ventura County the first night alone.

“You could see the flames,” Sanders said. “This end of the fire started less than a mile from where we live, and it was supercharged by the wind. We loaded up and took off with burning balls of fire following our motorhome as we drove away.”

Sanders said that he frequently cleared brush away from his home and shop; however, the wind would always blow anything that was combustible his way because he was located so close to the Los Padres National Forest. He also said that he had an evacuation plan in place, but there was no water or electricity on the night of the fire.

“We were just devastated,” he said. “There was nothing left. Both our employees were up here working, trying to help us. We did save a lot of stuff from the house and the shop, but most of the big machines were gone, and there was nothing we could do.”

Because Titan Speed was not located in a commercial zone, Sanders had no commercial business insurance. “Thankfully, we had a really good policy on our house, but I’m here to tell you that nobody has enough insurance on their house.”

The race car and trailer of Titan Speed’s Bob Sanders were also lost to the Thomas Fire.

According to Sanders, the company was shut down for about three or four months before he decided to give what was left of the business to a friend of his in Atascadero, California, and Sanders continues to serve as a technical consultant.

“The business is just minuscule compared to what we were,” Sanders said. “[The new owner’s] sales are probably 20% of what we were doing, but even after two and a half years, we’re doing our best to pick up the pieces.”

It took Sanders a year to get a building permit through the county of Ventura for his house, which has since been rebuilt, and six months to get a building permit for his garage.

“These metal buildings are all engineered up the wazoo, and to get that through the county is difficult and very expensive,” Sanders said. “For example, when we built our first facility back in 1976, it was 960 sq. ft., and it only cost about $5,000. It had 14 cubic yards of cement in the floor. This new building is 1,600 sq. ft., but it has 57 cubic yards of concrete. I mean, it’s like freeway construction.”

After the fire, Sanders’ neighbors created an online GoFundMe page on his behalf, and he also received a donation from the Automotive Aftermarket Charitable Foundation. But Sanders has some regrets looking back.

“I might have stayed and tried to fight the fire, but that’s water under the bridge,” he said.

SEMA News—June 2020

BUSINESS

Spanning the Gap

Tips for Businesses to Weather Short-Term Disruptions and Come Out Ahead

By Douglas McColloch

Retailers are adjusting to variation in consumer foot traffic, developing new ways to maintain their customer relationships, and marketing to take advantage of growing consumer interest in online purchasing.

The sudden outbreak of the COVID-19 novel coronavirus has forced many companies to alter and adjust their existing business models. Brick-and-mortar retailers are adjusting to a reduction in consumer foot traffic, companies are developing new ways to maintain their customer relationships, and marketing and advertising strategies are being refocused to take advantage of a growing consumer interest in online purchasing.

We spoke about these subjects with Dr. Kim Saxton and Dr. Todd Saxton, professors at the Kelly School of Business at Indiana University, who offer practical advice for businesses to best anticipate and adapt to shifts and uncertainties in the marketplace. The following are excerpts from our interview, edited for clarity and length.

SEMA News: Among our member companies, point-of-sale retail transactions account for about two-thirds of total sales. For companies that are going to be impacted by reduced foot traffic, what are some policies and procedures they can put in place right now to help get them through the next six months?

Kim Saxton: Essentially, as business becomes more online, the key is to test more customer data. Now is a great time to go through your sales records, particularly if you have downtime, and identify who this group of really loyal customers are. Try and look at their shopping history and ask, what kinds of things do they buy? How can I reach out to them if they can’t come to the store? We don’t know how long this [COVID-19 outbreak] is going to go on, but people are starting to want entertainment. Is there a way that you could help them pursue their passion while they’re stuck at home?

Todd Saxton: We’re seeing a lot of businesses going through what we call “crossing the chasm” as it applies to their business model. Now is a time that, by necessity, these kinds of traditional patterns and shopping habits are changing and moving from being just a minority of the market to being the mainstream way that business gets done. And unfortunately, this is not likely to be a scenario where the light switch goes on one day and everybody starts walking into retail stores again.

SN: Many of our member companies rely heavily on a customer base with a healthy amount of disposable income. So when consumers begin to pare back spending on their hobbies and focus instead on necessities like food and medicine, what steps can a company take to keep their customers engaged?

KS: There are likely two consumer markets here: Do-it-yourselfers (DIY) and hobbyists. The DIYers are probably more price-driven, and there’s probably not much more you can do for them right now. But at the higher-income end of the hobbyist group, though, now is a great time to reach out because people can’t do anything on the weekends, for example. During the work week, they might be pretty busy, but on the weekends they can’t do anything.

Then you get that middle-income group of hobbyists who don’t have a tremendous amount of disposable income. So what’s the $50, $100, $200 product package that you can offer them instead of a $1,000 package? How can you repackage your product line so it will appeal to them?

Another thing to think of is, car dealers aren’t selling because they’re “non-essential” businesses, but car servicing businesses are still open. So if it’s possible, now would be a great time to reach out to those businesses.

SN: How valuable is advertising in this economic climate? Given the likelihood of short-term economic contraction, should some businesses just pull back on marketing and advertising and try to ride out the storm until conditions improve?

KS: If you know who your customers are and you have their home addresses, direct mail in times like this can be successful because it’s inexpensive and you can even print it yourself. Also, for some people, mail used to be a bother, but now it might be one of the few inputs of the day that you have if you’re quarantined.

TS: Advertising-as-usual is not going to be effective. It has to be targeted. People are hungry for feel-good stories about how companies are making changes to better serve their customers during the current crisis. Companies are leveraging that into advertising and reaching out to local media. When you’re doing something to help people, it’s something that we see getting a lot of traction.

SN: A lot of our member companies—particularly the smaller ones—rely heavily on Facebook and other social media pages. How effective is social media as an advertising and marketing tool given the situation we’re in now?

KS: Extremely, they should definitely be active in social media, Facebook and Instagram in particular.

SN: Some of our members are retooling on the fly to help produce various medical supplies like ventilators, masks and face shields to help fight the pandemic. Could this sort of “product diversification” be something that we should think about integrating into our business model going forward?

TS: Again, this could be a “crossing the chasm” moment, but it’s a major pivot in terms of resources and capability as a longer-term strategy. On the other hand, if there’s a compatibility with your manufacturing capacity and human capacity and you realize it’s a good fit, then that’s something that could be a sustainable part of your business.

KS: It seems that we’re going to want to have more manufacturing of these products in the United States going forward. So having that capability, if it can be managed by the organization, is not a bad idea. And you should tell people about it right now through social media, on your website, with emails to your customers.

SN: Fast forward until we see that business is returning to normal. I’m working on recovering my business, or the local shop in my neighborhood went out of business, and I want to start up a new shop in place of it. What lessons from today should I take to be best prepared for unexpected events in the future?

TS: We would encourage particularly small businesses, with limited resources, to think of “concentric circles.” Who are your closest stakeholders, who are the people that are going to be supporting you? Maybe buy them gift cards or reward them by making them part of your “first wave” of reopening. If you’ve done things like setting up a really good customer-relationship management program during the leaner times, in times when you have more capacity you can broaden that messaging to your next wave of prior customers.

KS: You cannot move forward today without sophisticated online marketing. I think sometimes smaller companies think that it’s too hard or it’s not necessary. But only a Facebook page is no longer good enough for business. You have to have a website. There are types of website building software that are pretty easy to use. If you have a store, Shopify is an e-commerce site that lets you do it all yourself.

People now are going to buy in a multi-modal way, and some people will want to walk into a store. Some people will want delivery. Some people are going to want to do the whole thing online and never talk to anybody. So you’ve got to be ready for all of that.

Sources: Based in Indianapolis, Dr. Kim Saxton and Dr. Todd Saxton are professors at the Kelly School of Business at Indiana University and co-authors of The Titanic Effect: Successfully Navigating the Uncertainties That Sink Most Startups. They can be reached through their website, www.titaniceffect.com.

SEMA News—June 2020

PEOPLE

Ted Wentz III, CEO of Quadratec Inc., has been elected to the 2020–2021 SEMA Board of Directors in the Distributor/Retailer category.

The 2020 SEMA Board of Directors

Get to Know Ted Wentz III

By Mike Imlay

Ted Wentz III, CEO of Quadratec Inc., has been elected to the 2020–2021 SEMA Board of Directors in the Distributor/Retailer category. He will replace outgoing Board member Greg Adler of Greg Adler Motorsports, effective in July.

SEMA Board members are industry representatives who volunteer their time to lead and guide the association. They are elected by SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturers’ rep and services.

Board Officers

• Chairman – Tim Martin, CEO, Aftermarket Advisors
• Chairman-elect – James Lawrence, CEO Power Automedia
• Immediate Past-Chair/Secretary – Wade Kawasaki, President, Coker Group
• Treasurer -– Kyle Fickler, Owner, Fickler Enterprises LLC

Board Members

• Chris Douglas – COO, COMP Performance Group
• Donnie Eatherly - President, P&E Distributors Inc.
• Dan Kahn - President, Kahn Media Inc.
• Brian Lounsberry - CEO, Motovicity Distribution
• Kim Pendergast – CEO, Magnuson Superchargers
• Kathryn Reinhardt – Senior Marketing Manager, 4WP/ Pro Comp
• Bunyan L. (Les) Rudd, CPMR - President, Bob Cook Sales
• Ted Wentz III – CEO, Quadratec Inc.
• Steve Whipple – Vice President of Sales and Marketing, Edelbrock LLC
• Melanie White – President, Hellwig Products

Outgoing Board Member

• Greg Adler – CEO, Greg Adler Motorsports