SEMA News—June 2020


Ted WentzTed Wentz III, CEO of Quadratec Inc., has been elected to the 2020–2021 SEMA Board of Directors in the Distributor/Retailer category.

The 2020 SEMA Board of Directors

Get to Know Ted Wentz III

By Mike Imlay

Ted Wentz III, CEO of Quadratec Inc., has been elected to the 2020–2021 SEMA Board of Directors in the Distributor/Retailer category. He will replace outgoing Board member Greg Adler of Greg Adler Motorsports, effective in July.

SEMA Board members are industry representatives who volunteer their time to lead and guide the association. They are elected by SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturers’ rep and services.

Board Officers

  • Chairman – Tim Martin, CEO, Aftermarket Advisors
  • Chairman-elect – James Lawrence, CEO Power Automedia
  • Immediate Past-Chair/Secretary – Wade Kawasaki, President, Coker Group
  • Treasurer -– Kyle Fickler, Owner, Fickler Enterprises LLC

Board Members

  • Chris Douglas – COO, COMP Performance Group
  • Donnie Eatherly - President, P&E Distributors Inc.
  • Dan Kahn - President, Kahn Media Inc.
  • Brian Lounsberry - CEO, Motovicity Distribution
  • Kim Pendergast – CEO, Magnuson Superchargers
  • Kathryn Reinhardt – Senior Marketing Manager, 4WP/ Pro Comp
  • Bunyan L. (Les) Rudd, CPMR - President, Bob Cook Sales
  • Ted Wentz III – CEO, Quadratec Inc.
  • Steve Whipple – Vice President of Sales and Marketing, Edelbrock LLC
  • Melanie White – President, Hellwig Products

Outgoing Board Member

  • Greg Adler – CEO, Greg Adler Motorsports


About Ted Wentz III

Ted Wentz

As an entrepreneur, distributor, car guy and second-generation CEO of Quadratec, I understand the challenges we are all facing during this unprecedented time. I have fought on the front lines of our industry’s battle against counterfeit goods and changing market forces and understand what it takes to grow sales in this newly challenging environment. At Quadratec, we sell accessories from hundreds of off-road brands and we work with those companies daily to ensure their success.

After 9/11, I served at the Department of Homeland Security in a variety of roles, including leading a pandemic task force. Later, I moved to the private sector and started my own company before returning to run the family business. While in graduate school, I gained valuable experience on the OEM side of the business while working for Toyota Motor Sales’ marketing department. As a result, I believe I am uniquely qualified to help our industry navigate this unprecedented time and help our members continue to prosper.

I began training for my current role as CEO as a young boy working on vintage British sports cars and Jeeps with my father. He taught me about cars, tools, driving, business and how to mix all those things together. Later, earning an undergraduate degree from the University of Virginia and an MBA from the University of North Carolina’s Kenan Flagler Business School gave me the tools needed to rally teams and tackle complex challenges like those facing SEMA today. When not leading Quadratec, you can find me spending time with my family, on the racetrack or on the trail. I am an active member of the Sports Car Club of America (SCCA) and BMW Car Club of America (BMW CCA) racing both open-cockpit and closed-cockpit cars. Working for one of the world’s leading off-road brands, it should come as no surprise that I also love four-wheeling with friends and colleagues.

For more information about my campaign, please visit, or visit me on Facebook at and on Instagram @Ted4SEMA.




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