By Della Domingo

With more than 550 automotive parts brands and more than 4 million unique parts, the SEMA Data Co-op (SDC) is evolving and dropping “Co-op” from its name to better reflect the growth in services and industry needs. Since launching nearly 10 years ago, SEMA Data has evolved and has expanded beyond being a central repository for data.

“We realized there were two things that happened: One was the manufacturers needed help to get standardized data to the co-op. Second, we needed to help the industry know what to do with it,” said Gigi Ho, vice president of SEMA Data. “We are now actively helping the industry progress and grow through data, and by dropping the ‘Co-op’ from the title, we wanted people to concentrate on the ‘Data’ aspects of what we do.”

SEMA Data began in 2012 as the first industry-owned and -operated data repository. Manufacturers would submit information about products in standard ACES and PIES formats, making it easy for resellers to find products quickly and efficiently. This would increase manufacturer sales, speed up the distribution process, and improve customer satisfaction.

With data standards just emerging, most businesses were still relying on paper catalogs and manufacturers struggled to adapt to the new formats. Once the data was structured properly and included in SEMA’s repository, resellers struggled to see the value.

“The industry has been evolving slowly with product information, going from print to spreadsheets to XMLs, and now push or pull APIs,” said Ho.

SEMA Data began offering plug-ins, based on its APIs (Application Programming Interface—a set of specifications used by a software program to query another software program), early last year for popular e-commerce platforms for companies to power their websites or to power the data feeds into their business systems. The APIs make it possible for businesses to get updated information more frequently and, in turn, move products through the distribution channel much faster.

As an industry made up primarily of small businesses, many companies are looking for ways to better utilize standardized data. To remain competitive, businesses must adapt to online sales and processes quickly, which can be boosted with properly formatted data. By dropping the Co-op from its name and rebranding the industry program as SEMA Data, Ho hopes to put the emphasis on data and wants companies to view it as a power source for their businesses.

SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

Brass Knuckle Garage
Vader Combo

The Vader Combo from Brass Knuckle is one of the coolest, best-fitting, most fog-free protective eyewear on the market. The Vader Combo is ideal for construction, water departments, grinding and more.

The Vader Combo joins Brass Knuckle’s Vader splash goggle with an integrated face shield, offering 180-degree peripheral vision and face coverage. It exceeds the industry’s most stringent anti-fog standard. Its ANSI-rated, military-style splash goggle includes N-FOG anti-fog coating, a durable anti-scratch treatment, and is D3-rated for droplet and splash protection.

The Vader Combo Provides 99.9% UV protection and fits over most prescription eyeglasses. It meets demanding industry test requirements (ANSI Z87.1+, EN166K, EN166N, EN166UV) and meets or exceeds AS/NZS 1337.1:2010 for eye and face protection.

www.brassknuckleprotection.com

MSD
Chevy SB/BB Tall Block Cam Sync Plug

MSD’s cam sync plugs are the perfect solution when running an aftermarket sequential EFI system with coil-per-cylinder ignition. The cam sync plug installs in place of a traditional distributor, providing a hall-effect cam sync signal needed for the EFI system to reference the # 1 cylinder.

MSD's cam sync is a plug and play with Holley EFI systems and can easily interface with most aftermarket EFI systems. The cam sync plug will have 2-3/4-in. of adjustment.

www.holley.com
PN: 85142

Permatex
Color-Matching Bottles

Permatex unveiled a new color-matching packaging design for its popular line of threadlockers. The key component of the new design is the new color-matching bottle, which reflects the color and application strength of the threadlocking formula inside.

Permatex has incorporated the new color-matching bottles for the following SKUs in its Red, Blue and Orange threadlocker lines: High Strength Threadlocker Red 6 ml, 10 ml, 36 ml, 50 ml and 90 ml; High Temperature Threadlocker Red 10 ml; Cup/Core Threadlocker Red 36 ml; Large Diameter Threadlocker Red 36 ml; Permanent Strength Threadlocker Red 6 ml and 10 ml; and High Strength Removable Threadlocker Orange 5g Gel, 10 ml, and 36 ml. All of the Permatex Medium Strength Threadlocker Blue SKUs are already packaged in blue bottles.

www.permatex.com

Steele Rubber Products
’58 Chevrolet Impala Convertible Roof Rail Weatherstrips

Steele Rubber Products has unveiled a new part for ’58 Chevrolet Impala Convertible—Convertible Roof Rail Weatherstrips.

The Convertible Roof Rail Weatherstrip set is designed from the original part for superior fitment and seal. This six-piece set fits on the folding roof of the vehicle to seal the side windows when fully raised.

• Made from high-quality EPDM rubber which has higher ozone and UV resistance and better overall performance than original rubber.
• Fully molded from top-quality rubber-over-steel core inserts to ensure durability and proper sealing.
• Reproduction is designed from the original part to fit correctly.
• This reproduction set replaces factory #4724608 / 09 (Front), #4724159 / 60 (Center) and #4724031 / 4724032 (Rear).
• 100% Satisfaction Guarantee.

www.steelerubber.com
PN: 70-4102-65

Polyvance
2-In.-Wide Magnetic Tape Spool

Polyvance offers two sizes of 2-in.-wide aluminum tape for holding broken plastic parts together while the parts are repaired with a plastic welder or adhesive. The tape is susceptible to being damaged if dropped on the shop floor, however.

To protect this valuable tape from damage and to keep it handy for easy access, Polyvance is now offering the 2-in. Tape Thing magnetic tape spool from Collision Edge. The product was designed to hold and protect masking tape, but it works perfectly to hold the Polyvance 6482 and 6485 aluminum tapes, too.

The 6480 2-in. magnetic tape spool is inserted inside the core of the aluminum tape. Flexible fingers hold the tape securely to the spool. The flange of the spool has three strong magnets imbedded inside which allow the spool to stick to any metal surface, like the side of the Polyvance Nitro-Fuzer nitrogen plastic welder. This protects the tape from being dropped and allows the user to easily spool off a length of tape when needed.

www.polyvance.com
PN: 6480

The SEMA Data Excellence recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets. Here are products from current SEMA Data members that have achieved data excellence.

Bushwacker
Pocket Style Flares

Bushwacker Pocket Style Fender Flares are a Bushwhacker original and an off-road icon with their recessed stainless-steel bolts and massive presence. These flares are custom designed to complement oversized tires while providing premium tire protection. When you need maximum tire coverage with minimum time and effort, it's in the pocket. Pocket Style Fender Flares from Bushwacker.

www.bushwacker.com
PN: BWR50930-02

CamLocker
Crossover Truck Toolbox

CamLocker is not just a truck toolbox, it’s a lifestyle. Our company has always had Southern roots, and one of the things we take very seriously around here is the toolbox we choose to put on our pickup truck. That’s what separates us from the rest of the pack.

With a three-year structural warranty, CamLock locking mechanism keeps tools locked securely. Features include key-lockable chrome-plated hefty carbon steel t-handles and heavy-duty .063-gauge polished aluminum-welded construction. T-Handles open from either side for easy access. Insulated lids outperform all others. Weather-sealed lids come with removable, sliding tool trays. Completely carpeted throughout the sides and floor and floor carpeting is removable for easy cleaning. Additional features include side-mount boxes, emergency vehicle boxes and more.

www.camlocker.com
PN: S63LPFNMB

Covercraft
UVS100 Premier Series Custom Sunscreen

The Covercraft UVS100 Premier Series Custom Sunscreens have all the amazing benefits of the Original UVS100 Sunscreens, which are custom fit to your exact windshield and designed to protect your vehicle from UV damage while dramatically lowering the vehicle temperature. These custom sunshades also have an elegant black backing, three new unique outer layer reflective stylized options, and comes with a free storage bag.

We have Custom Sunshade options available for most cars, trucks, SUVs, vans and more! Every windshield is unique, and some vehicles might have had multiple options available that may have had sensors mounted to the windshield. Don’t worry, we generally have patterns available for both and will walk you through those options when you enter your year/make/model information.

www.covercraft.com/us/en
PN: UV10716GS

SEMA News—June 2021

PRODUCT & CATALOG SHOWCASE

By SEMA Editors

SEMA News Product & Catalog Showcase

For more information about placing an ad in the SEMA News Product and Catalog Showcase, contact 909-610-2030 or email sales@sema.org.

 

Aldan American Bolt-on and GO! Aldan American celebrates 40 years of coilover, shock absorber and suspension innovation based out of Southern California. In our latest catalog, you’ll find all of our newest coilover options and part numbers, including custom and vehicle-specific applications. We’ve also included a guide for selecting the correct shock and coil springs to give you the best ride possible. Aldan American 310-834-7478 www.aldanamerican.com

American Racing Headers & Exhaust ARH is proud to offer you our Pure Thunder R/T catback system for the C8 Corvette. This kit is a direct bolt-in, made entirely in the U.S.A. using 304 S/S throughout. Paired with our header kit, C8s have picked up +17 hp and +33 rw torque at peak and 37 hp and 37 torque across the midrange. Enjoy the increased performance and bad-ass sound our systems offer. Visit us at www.americanracingheaders.com.

 

Aldan American ’99–’06 Chevrolet Silverado 1500 Front Coilover Conversion Kits are now available from Aldan American. Made in the U.S.A., Aldan NBS coilover kits include high-quality laser-cut, fixture-welded brackets and hardware to fully convert your front, factory suspension to adjustable coilover shocks and springs. Chevrolet Silverado 1500 coilover conversions from Aldan include single adjustable shocks and allow 0.0–2.0-in. of lowering. Improve your truck’s stance and handling performance today. PN 300190 shown. 310-834-7478 www.aldanamerican.com

Auto Magic Professional Car Care by ITW Evercoat Auto Magic TruAdvantage System Auto Magic’s TruAdvantage System is an efficient all-in-one dilution system offering seven ultra-concentrated products at the push of a button. TruAdvantage eliminates guesswork, lowers the detailing cost per car, provides consistent showroom results, and reduces chemical handling waste and cost. www.automagic.com

 

Steelcraft Steelcraft’s UTV Front Bumper Replacements are engineered for strength and durability without sacrificing form or function. Constructed of 3mm sheetmetal with stout brackets that bolt directly to your frame. Since options are always important, we provide multiple bumper styles that allow you to personalize your UTV and suit all your needs. For further protection, our UTV products are e-coated and powdercoated with a matte black finish to thrive in all of nature’s elements. Visit our website at www.steelcraftautomotive.com for more info. www.steelcraftautomotive.com

 

American Racing Headers & Exhaust American Racing Headers is a leading manufacturer of performance header and exhaust systems. With decades of passion and experience in the automotive racing industry, ARH is proud to continue offering you 100%-American-made exhaust products built with quality, performance and reliability you can depend on. To learn more about our American-made exhaust systems, check out our website and be sure to follow us on social media for the latest from American Racing Headers. www.americanracingheaders.com

 

Badass Workbench/The BIG Rack Shack Key Cabinet: 24-in. wide x 36-in. tall x 14-in. deep; one adjustable shelf; lockable slam latch; holds 50 keys; 110 lbs. This Badass Key Cabinet is an absolute must in your shop or garage! Coming in at 110 lbs., 24-in. wide by 36-in. tall, this is a perfect solution to organize up to 50 of your keys in one location. This cabinet sits at 14-in. deep, allowing for more storage for your keys. This unit also comes with one adjustable shelf and a lockable slam latch for your convenience. www.badass-workbench.com

 

AutoMeter Products Inc. The new InVision Digital Dash System allows drivers to monitor the speedometer, tachometer, fuel level, oil pressure, water temperature and volts all in one place. This LCD dash can update worn or outdated equipment with direct-fit make- and model-specific car and truck solutions, as well as a universal all-in-one dash for most vehicles. The InVision Digital Dash was even awarded the Best New Interior Accessory Product at the SEMA Show New Product Awards. www.autometer.com

 

Badass Workbench/The BIG Rack Shack 3bay Double Wide SD with casters and leg levelers; ½-in. plate steel top 4-ft.x8-ft.; heavy-duty 450-lb. drawers on both sides; shown with 4 EZ seats that are rated for 350 lbs. Our 3-Bay Double Wide Workbench will be the talking piece of your shop space. This workbench is equipped with casters as well as leg levelers to make sure your 1/2-in. steel plate top is level with the ground! Utilize the heavy-duty drawers on each side of the bench for maximum storage potential. At the end of the day, enjoy a cold beverage on one of our famous EZ chairs!

 

Avery Dennison Extreme Protection. Ultimate Performance. Avery Dennison Supreme Defense Gloss is a next-generation gloss clear paint-protection film that provides protection from weathering conditions like stones, stains, dings, scrapes and insects—all while enhancing the vehicle’s finish and helping to maintain its resale value. This ultra-high gloss, high-transparency film won’t yellow, peel or blister and is durable for up to 10 years. See how Supreme Defense Gloss provides ultimate performance at graphics.averydennison.com/sdgloss. www.prowax.com

 

BAF Industries BAF Industries, manufacturers of the PRO Product Line for the professional auto detail industry, with office headquarters in Tustin, California, and a major chemical manufacturing and packaging plant in Florence, Kentucky. The company, established in 1935, has built a strong reputation for high-quality products, leading-edge innovation and personalized customer service. BAF Industries has been manufacturing and distributing PRO products to prosumers, do-it-yourself (DIY) and to professionals at dealerships, detail shops, car washes and body shops through a close-knit network of independent distributors.

 

Callies Performance Products Inc. Introducing the Callies Compstar Gen III Hemi with center counterweights. Compstar Hemi cranks are manufactured from 4340 steel. Center counterweights for added strength and stability. The post is dual keyed to securely locate supercharger drive pulleys. For ease of assembly, rod journals are standard SB Chevy diameter and width. Counterweights have been profiled for 6.125-in. connecting rods. Strokes available are 3.800, 4.00, 4.050 and 4.080 with a 2.100 rod journal. www.callies.com

 

Billet Connection Billet Connection’s Priming System installs on vehicle—no more dry start-ups! To prime the engine, push the Momentary switch until the oil pressure gauge starts to move up around 15 lbs., which is enough to prime oil system. After the oil gauge shows the pressure engine is primed, push the starter button and eliminate dry start-ups! Complete kit weights less than 5 lbs. and is always on the vehicle ready for the driver to prime the engine. Contact Billet Connection at www.billetconnection.com. www.billetconnection.com

 

Blair Equipment Holemaking and Auto Body Solutions for the Professional Blair Equipment’s products are designed for collision repair, automotive fabrication and restoration. From spotweld cutters to premium-quality made-in-the-U.S.A. hole cutters, products for mixing paint and tools for auto body repair. Blair is best known for its Rotabroach Cutters and spotweld cutters which are precision-made tools that make clean burr-free holes in sheetmetal and thin plate materials up to three times faster while lasting 10 times longer. www.blairequipment.com

 

DECKED LLC The DECKED Tool Box modernizes the common toolbox with an innovative water-proof, dent-proof, corrosion-proof and incredibly secure design, featuring an optional integrated access ladder. Constructed using high-impact polymer resins engineered with anti-corrosion-treated steel and aluminum, this is the next generation in behind-the-cab storage. The integrated ladder telescopes with quick deployment for accessing toolbox contents without crawling into the truck bed. Made in the U.S.A. www.decked.com

 

Bully Dog/SCT Bully Dog Thruster Throttle Enhancement Device PNs 49001, 49001EO, 49002, 49002EO, 49003, 49003EO, 49004, 49005, 49006, 49007, 49008, 49009 When your vehicle’s throttle isn’t what you need, it’s time for a boost with the Bully Dog Thruster. This device is easy to install inline between your vehicle’s pedal position sensor and the vehicle harness. Adjust on the fly and really feel the change as you drive. It’s ideal for off-road vehicles with its waterproof design, but it will give your vehicle just the boost it needs. The Bully Dog Thruster is emissions- and warranty-safe, covering hundreds of applications. www.bullydog.com/products/bd-category-throttle-booster/bd-thruster-throttle-booster

 

Design Engineering Inc. (DEI) Keep your Sprint car looking good in the pits and prevent cool-down between races with the new Sprint Car Thermal Engine Cover from Design Engineering Inc. The Sprint Car Thermal Engine Cover allows racers to avoid cold engine damage by keeping their sprint car engines up to racing temperatures. Easy to install and built to last, the innovative cover features a triple-layer construction and can be used on hot or even running engines without damage. www.designengineering.com

 

Design Engineering Inc. (DEI) DEI’s New Products brochure gives you a first-hand look at our new innovative heat and sound-control products. This year we have introduced Black & Stainless Steel Floor & Tunnel Shield, Oil Rug, GEN 3 Titanium Turbo Shields, Jeep JL and Gladiator Headliners, in addition to new pre-cut hood liners. Find everything you need to keep you cool and comfortable in your vehicle.

 

Equalizer Systems Hydraulic Bumper Pull TJ This jack is available for bumper pull and towable trailers and is an easy-to-install replacement for your manual or electric tongue jack. The TJ has a lifting capacity of 6,000 lbs. and 16-in. of stroke. The hydraulic pump is equipped with a manual override and has simple rocker-style switch control and built-in key for safe lockout of the jack. TJ is the only hydraulic bumper pull tongue jack equipped with these features. 800-846-9659 www.equalizersystems.com

 

Eagle Specialty Products Inc. Forged 4140 Steel Chevrolet LS crankshafts Eagle now offers the quality and strength of forged chromoly steel crankshafts for Chevrolet LS without the high price tag. 4140 steel has 88% the strength of 4340 steel, but is significantly less expensive. Nitrided surface, micropolished journals, chamfered oil holes are standard. Available in stock (3.622 in.) and 4.000-in. stroke for 24-tooth and 58-tooth reluctor applications. Recommended for use in naturally-aspirated competition engines up to 1,000 hp. www.eaglerod.com

 

Erson Cams/PBM Performance Products Erson Valves Erson stainless steel valves are manufactured from premium forged alloys to exacting tolerances. Incorporating features like a precision-machined face for consistent volume, precision-ground keeper grooves to eliminate stress risers, and an undercut stem Powerflow design, Erson valves ensure dependable, long-lasting performance. Designed for compatibility with most popular engine applications with styles for street performance to professional-level racing, they are ideal for upgrading your old worn or fouled valves or fitting in brand-new heads. For more information, contact Erson Cams at 800-641-7920 or www.pbm-erson.com.

 

Eagle Specialty Products Inc. Forged 4340 Steel Mopar Modern Hemi Stroker Crankshafts Increase the displacement of your modern Hemi. 5.7L engines increase to 6.5L. 6.1L and 6.4L engines can increase up to 7.0L. More power and ground-pounding torque to get you to the finish line first. Forged from 4340 chromoly steel, nitrided, micropolished and with chamfered oil holes. Available in 4.050-in. and 4.080-in. strokes for 32-tooth and 58-tooth reluctor applications. Recommended for use in all competition engines up to 1,500 hp. www.eaglerod.com

 

Evercoat ITW Auto Magic Single Headlight Restoration Kit Auto Magic’s Headlight Restoration System quickly restores yellowed and hazy headlights to original OEM specifications without any special tools. Years of scratches and discoloration magically wipe away in a few easy steps, restoring clarity up to five times faster, saving time and money. Thirty percent less sanding versus other kits. Ultra-fast 3–4 min. cure in UV light or sunlight. Each kit includes all materials and supplies needed. Leaves a long-lasting protective coating backed by a three-year guarantee. www.evercoat.com

 

FiTech Force Fuel Mini Save the hassle of installing an in-tank pump and feed line with the Force Fuel Mini Sump System. Fuel is supplied to the Mini’s reservoir through the stock mechanical pump. Then the internal 255-LPH pump boosts it to a regulated 58-psi for the EFI system—enough to support 600 hp. Four different mounting locations make the Mini easy to mount even in tight engine compartments. A gauge, AN-fittings and high-pressure line are supplied with the kit. 951-340-2624 PN 50006 www.fitechefi.com

 

Fluidampr-Vibratech TVD Fluidampr helps motorsports teams and performance enthusiasts achieve greater engine durability and performance. An industry leader in viscous harmonic dampers since 1985. Catalog fitments for popular domestic, import and performance diesel crankshaft applications. Turnkey development and manufacturing insights for production engine builders, accessory kit manufacturers and OEMs. Made in the U.S.A. ISO 9001:20015. www.fluidampr.com

 

FiTech Go-Fuel In-Tank Pump Modules FiTech makes it easy to install a high-pressure fuel pump in your fuel cell with their new Go-Fuel Pump Modules. Each assembly is based on a billet “hat” that mounts squarely atop the fuel cell and secures the new 340-lph fuel pump in the cell. A 2-in. filler and can cap is part of the CNC-machined assembly which is offered in a single (800 hp) or dual pump (1,600 hp) for return or returnless fuel systems. 951-340-2624 www.fitechefi.com

 

Fuel Safe Systems Fuel Safe Systems delivers improved safety and performance with the FIA-FT3-certified Spare Tire Fuel Cell. Available in 10- and 12-gal. options, this fuel cell is designed with an improved rear-set plate location, allowing for simplified fuel pump installation, and serviceability access. Rear-set plate options are available on all fuel safe cells and enhance the effectiveness of Aeromotive, Radium, Nuke, and Fueled By AI surge tank units. Check out the Spare Tire Cell at www.fuelsafe.com. www.fuelsafe.com

 

FiTech Nemesis EFI System The Nemesis EFI System from FiTech features 12 high-flowing injectors and will support up to 1,800 hp! The throttle-body EFI system features dual IAC solenoids and throttle-position sensors for optimum idle adjustments. Advanced tuning options include the angular discharge spray pattern for maximum precise adjustments. The system also accepts boost and nitrous oxide with separate fueling maps through FiTech’s easy-to-use software. www.fitechefi.com PN 30070

 

Griots Garage The World’s Best Spray Detailer Now With SiO2 Protection Ceramic Speed Shine is a super-effective detail spray that can be used for light-duty cleaning of dust, smudges and light road grime while leaving behind a super-slick ceramic finish. The unique, lubricant-based formula contains advanced silane polymer technology combined with SiO2 to create a fast-flashing, easy-to-use protective detail spray. Its safe on all exterior surfaces and paint-protection film. www.griotsgarage.com

 

Herkules Equipment Corp. Oil Filter Crusher OFC6 Leveraging the company’s patented air-bag technology, the new Herkules OFC6 Crusher provides 4 tons of crushing power in a streamlined, compact unit. This crusher, available in both a bench and standalone version, extracts oil remnants for recycling while reducing the used oil filter’s size up to 80%. Measuring only 17-in. in diameter, this air-powered crusher is the latest addition to Herkules robust crushing line. www.herkules.us

Metra Electronics The AXPIO-JL1 radio replacement and integration package from Axxess allows an installer to upgrade ’18–up Jeep Wrangler JL models to Pioneer’s DMH-W4600NEX/W4660NEX receivers, without losing important vehicle features. It retains HVAC functions previously shown and controlled on the factory screen, retains audio controls on the steering wheel, and more. It includes a dash kit, interface with plug-n-play harnessing, antenna adaptor, USB/AUX/HDMI replacement panel, direct OE backup camera replacement, and STOP/START engine override interface. Available now. www.axxessinterfaces.com/product/AXPIO-JL1

 

MAHLE Motorsport Inc. Acura K24 2.4L PowerPak MAHLE Motorsport’s PowerPak and PowerPak Plus piston kits offer superior reliability and performance, letting you take your Acura engine build to the next level. MAHLE Motorsport offers forged Acura pistons for the K24 2.4L available in both 2018 and 4032 alloy. Each kit includes a 1.2-, 1.2-, 2.8mm file fit performance ring set.

 

Morimoto ’16–’18 Chevrolet Silverado 1500 XB LED Headlights The ’16–’18 Silverado 1500 Morimoto XB LED headlights feature three Kuria Bi-LED optics for the low and high beams, sequential- or standard-style turn-signal functions that are powered by Osram LED chips, sequential start-up sequence, and come in black or chrome trim options for different vehicle trim levels. OEM fit and finish with aftermarket performance and style. 424-239-5142 www.morimotolighting.com PN LF542 www.us.mahle.com/en/motorsports/powerpak-pistons/acura-powerpak-piston-kits.jsp www.morimotohid.com/morimoto-chevrolet-silverado-16-18-xb-led-headlights www.morimotohid.com/morimoto-18-21-mustang-xb-led-headlights

 

MAHLE Motorsport Inc. 2021 Application Guide The new MAHLE Motorsport 2021 Racing Components Application Guide offers a complete listing of all PowerPak and PowerPak Plus Piston Kits offered for domestic and import applications and features more than 35 pages of tech information for quick and easy ordering that includes motorsport ring sets, rails and expanders per bore. Included are 15 new domestic and import PowerPak and PowerPak Plus Kits that are being introduced this year and are available for purchase. www.us.mahle.com/media/usa/motorsports/2021-application-guide-reduced-file-size.pdf

 

Morimoto ’18–’21 Ford Mustang Morimoto XB LED Headlights The ’18–’21 Ford Mustang Morimoto XB LED headlights feature a ground-breaking Bi-LED projector with a hybrid parabolic X rectangular projector lens for the low and high beams, sequential- or standard-style turn-signal functions that are powered by Osram LED chips and have a Momentive UVHC3000 UV coating on the OEM-grade polycarbonate lenses. These headlights meet or exceed all SAE, DOT and FMVSS108 regulations when aimed properly. 424-239-5142 www.morimotolighting.com PN LF414

 

Morimoto Nissan 370z Morimoto XB LED Headlights The Nissan 370z Morimoto XB LED headlights feature three Kuria Bi-LED optics for the low and high beams, sequential- or standard-style turn-signal functions that are powered by Osram LED chips, sequential start-up sequence, and have a Momentive UVHC3000 UV coating on the OEM-grade polycarbonate lenses. These headlights meet or exceed all SAE, DOT and FMVSS108 regulations when aimed properly. 424-239-5142 www.morimotolighting.com PN LF474-ASM www.morimotohid.com/morimoto-nissan-370z-xb-led-headlights

 

OpenThrottle Powder-IFS Coatings OpenThrottle powder coatings deliver the perfect combination of style, power and performance for hot rods, kit cars, bikes, wheels, ATVs, your weekend restoration project and more. Stocked, competitively priced and available in 5-lb. quantities, OpenThrottle powders let you customize your ride with awesome colors, including the industry-favorite auto black, extreme chrome, bright candy shades, metallics and neons. Call 940-665-8892 today or email openthrottle@polychemcoatings.com and talk to our friendly team. Check us out! www.openthrottlepowder.com

 

Morimoto ’14–’19 Corvette Morimoto XB LED Headlights The ’14–’19 Corvette Morimoto XB LED headlights feature a Kuria Bi-LED optic for the low and high beams, sequential- or standard-style turn-signal functions that are powered by Osram LED chips, and have a Momentive UVHC3000 UV coating on the OEM-grade polycarbonate lenses. These headlights meet or exceed all SAE, DOT and FMVSS108 regulations when aimed properly. 424-239-5152 www.morimotolighting.com PN LF463 www.morimotohid.com/morimoto-chevrolet-corvette-14-19-xb-led-headlights

 

Polyvance Nitro-Fuzer Nitrogen Plastic Welder Repair virtually any automotive thermoplastic with the Nitro-Fuzer plastic welder from Polyvance. Features digital temperature control and precise flow control with analog flow gauge. Includes 23 varieties of plastic welding rod in three organizer cases and an airless welder for repairing thermoset polyurethane. Made in the U.S.A. 800-633-3047 PN 8203 www.polyvance.com

 

Network 1 Solutions LLC The Lift King Light Duty package contains everything necessary to operate your Lift King, including the Main Component, Box Attachment and Bushing Kit. Safely and efficiently remove and install Pickup Boxes with only one operator in a matter of minutes! Our lift will make taking any OEM pickup bed off safely and quickly and allows other techs to stay focused on their job as no help is needed using the Lift King! www.network1solutions.com

 

Polyvance Shim Jim Tab Separator Tool Kit This handy tool from Polyvance helps easily disassemble the aggravating snap-in tabs that hold trim to the bumper cover. Separate the tabs with a twist of the wrist using the pry tool, and hold the tabs apart with the included shims. Made in the U.S.A. 800-633-3047 PN 6142 www.polyvance.com

 

PPFMag PPFMag is designed to cater to those in the film industry who currently install paint protection film and those looking to add it with the goal of increasing their company’s bottom line. PPFMag provides unparalleled information by industry experts on topics ranging from how to tackle market opportunities, professional installation tips and new trends in the industry. Get your free print or digital subscription today at ppfmag.com or email info@pffmag.com to learn more. www.ppfmag.com

 

Redarc Tow-Pro Elite Electric Brake Controller The Tow-Pro Elite offers two types of braking modes at the turn of a dial. “Proportional Mode” (inertia sensing) for highway conditions and “User Controlled Mode” for all-terrain and all-weather. You can choose what braking type best suits the road conditions, vehicle type or driver preference, and the Tow-Pro Elite is suitable for 12- and 24-volt systems. Easy install, perfect factory look and no more knee knocking. www.redarcelectronics.com

 

Pro Spot International PR-220MV The PR-220 MV (Multi Voltage) is Pro Spot’s latest all-purpose, multi-process synergic welder. The PR-220 MV operates on either 230-volt or 115-volt single-phase input and produces 200 amps @ 35% duty cycle. It is so easy to use with its automatic synergic settings—one dial does it all. This is the ideal welder for all fabrication jobs, from autobody to steel fabricators and all jobs in between. Optional applications include DC TIG and DC stick welding. www.prospot.com

 

Redline Detection LLC Improve vehicle performance and speed up diagnostics with SpeedSmoke, the high- and low-pressure diagnostic leak detector from Redline Detection. This professional-grade, made-in-the-U.S.A. machine allows technicians to locate all types of leaks in both naturally aspirated and turbo, diesel, boosted engines. Plus, Redline Detection’s new EasyConnect quick-connector kit gives technicians an easy way to hook up any smoke machine to most late-model vehicles with no EVAP port connectivity. www.redlinedetection.com

 

Roadrunner Performance Quick Disconnect Couplers–Male and Female Our two-piece couplings allow hose lines to be separated without loss of fluid or requirement of bleeding. Commonly used on brake systems when changing front or rear axle assembly for off-road and race applications, allowing less time loss in the pits or on the course; also hydraulic clutch systems; or when servicing transmissions between races. Can be used for fuel cells as well as chiller systems. Available in male to male or male to female. Sizes AN03 through AN12. Your #1 fluid transfer systems by Roadrunner Performance! 509-262-9165 www.roadrunnerperformance.com

 

Redarc BCDC1212T 12A Trailer Battery Charger The REDARC BCDC1212T on-trailer battery charger keeps the auxiliary battery charged while driving, ensuring your secondary battery is charged to a proven 100%. Compatible with 7-pin round RV plugs and sockets, allowing use with existing 12V auxiliary power available on the trailer plug. It works in both 12V and 24V vehicles and is ideal for trailers that have hydraulic pumps and winches, such as dump trailers, boat trailers, car trailers, liftgate trucks and camper vans. www.redarcelectronics.com

 

Roadster Shop Roadster Shop adds to their popular SPEC line of chassis with the brand-new ’70–’81 F-body (Camaro and Firebird) application. This new chassis conforms around factory rear subrails with zero cutting necessary and without sacrificing suspension geometry. All factory mounting points are retained with additional bolt-on chassis mounting provisions in key areas. Other features include full routing for 3-in. exhaust up and over rear axle with generous-sized oval mufflers, and ability to run up to a 345 rear tire when mini tubbed. www.roadstershop.com

 

SCT Performance LLC SCT Burst Throttle Enhancement Device Give your vehicle the kick that it needs with the SCT Burst Throttle Enhancement Device. The installation is simple and the results will be felt right in your seat. Plug it inline between your vehicle’s pedal position sensor and the vehicle harness. Then you can use the control knob to adjust your throttle on the fly. Perfect for that extra burst when you need it. The SCT Burst is emissions-safe, warranty-safe, and there is a CARB EO for many applications. www.sctflash.com/products/sct-category-throttle-booster/sct-burst-throttle-booster PNs 49000 and 49000 EO

 

Roadster Shop Roadster Shop RS4 chassis now available for ’69–’91 K5s Fox 2.5 Factory Series Coilovers with 10-in. stroke front and rear RS “Fast Link” 1.75-in. front and rear 4-bars with X-axis sealed bearing assemblies Bolt-on engine stands for LS and LT engines 10-in. front travel and 12-in. rear travel Splined front and rear sway bars Utilizes all stock body, bumper and core support mounts www.roadstershop.com

 

Specialty Products Co. Specialty Products 2020–2021 Sourcebook combines all of Specialty Products’ lines. Along with our complete line of parts, tools, accessories and information for aligning passenger cars and light trucks, this catalog incorporates our off-road, racing and musclecar products. Setting up a classic ’69 Firebird for Pro Touring to fine tuning alignment angles on a lifted Tacoma for off-road fun—it is now all in one easy-to-use catalog. www.specprod.com/catalogs

 

Ross Racing Pistons 3-D Dome Piston Profiling Great for someone looking for max compression ratio! Using CMM technology to digitize molds and cylinder head, along with ultra-accurate CNC machining centers, allows us to produce a perfect piston-to-head fit. Couple that with our 3-D profile milling and you have the optimum strength to weight ratio. If you are looking for max compression or simply a no-touch, drop-in piston set, Ross Racing Pistons can help you get into the winning circle! 310-536-0100 www.rosspistons.com

 

Specialty Products Co. Improve droop travel, drivability, wheelwell clearance and tire wear with SPC’s Ford Ranger Adjustable Front Upper Control Arms (PN 25670). Featuring a greaseable ball joint and rubber isolated xAxis bushings, this arm is designed to correct alignment angles on standard-height as well as lifted and lowered vehicles while maintaining factory ride quality. Made in our Colorado facility, this tube and plate arm provides the strength and durability needed for the most demanding environments. Sold in pairs. www.spclty.co/25670

 

Speed Seat Factory Air-Cooled Driver System     Total weight only 3.5 lbs.     Fits in any race seat.     Reduces core body temperatures.     Cooler core temperature helps control mental and physical fatigue.     System is complete with mesh insert, hoses and a blower.     Three-port adapter is optional to add helmet to this system.     Patented technology. www.speedseatfactory.com

 

Trailer Arms 4-in. Fire Ball Revolutionary self-activating device designed to extinguish fire Lightweight shell made from rigid plastic foam with an abrasion-resistant finish Extinguishing powder mixture weight 1.1 lbs. (+ or -) Activation time with flame 3–5 sec. Total Weight 1.5 lbs. (+ or -) 19 sq. ft. coverage (+ or -) 4-in. diameter 3-year warranty (blue) www.traileralarms.com

 

Steelcraft Steelcraft’s UTV Front Bumper Replacements are engineered for strength and durability without sacrificing form or function. Constructed of 3mm sheetmetal with stout brackets that bolt directly to your frame. Since options are always important, we provide multiple bumper styles that allow you to personalize your UTV and suit all your needs. For further protection, our UTV products are e-coated and powdercoated with a matte black finish to thrive in all of nature’s elements. Visit our website at steelcraftautomotive.com for more info. www.steelcraftautomotive.com

 

TriboDyn Inc. Engineered to: Form a ceramic coating during extreme conditions Enhance motor performance and horsepower Perform under extreme pressure and heat Reduce operating temperature Improve fuel mileage Patented ceramic lubricant www.tribodyn.com

Tornador Tornador has completely changed the detailing industry with the new Tornador Max! All the benefits of the Tornador Black with newly engineered and upgraded features. Rotate set is now equipped with patented spring technology increasing torque and intensifying cleaning power. Newly designed ergonomic handle and trigger provide more control and comfort. Allows for customization through easily replaceable color handle and trigger grip. Built-in air regulator allows for precise control of air pressure along with a swivel air inlet for flexibility. Anti-slip mat on the jar allows gun to stand flat when connected to air hose, reducing spills and falls. Features LED tactical light to illuminate dark areas. www.tornador.us

 

Trick Flow Specialties Trick Flow Specialties doesn’t just manufacture high performance—Trick Flow engineers design it from scratch. The parts are fully engineered, tested and dyno proven to deliver phenomenal out-of-the-box power on Chevrolet, Ford and Mopar engines. Increase your sales today by stocking these premium-quality and affordably priced high-performance engine components. Go online to TrickFlow.com or call Trick Flow Specialties at 888-841-6556 to see for yourself the difference Trick Flow’s advanced engineering and manufacturing makes. 330-630-1555; toll free: 888-841-6556 Fax: 330-633-2504 www.trickflow.com

 

Trick Flow Specialties DHC 200 Cylinder Heads for Small-Block Chevrolets Yesterday’s Looks, Today’s Power. Trick Flow’s DHC 200 cylinder heads for small Chevy are similar on the outside to the legendary double hump heads, but are chock full of today’s performance technology on the inside. Cast in A356-T61 aluminum, these lightweight heads feature CNC-ported runners and chambers to let more air and fuel in. Bronze guides, ductile iron seats, a multi-angle valve job, extra-thick decks and walls, and PAC Racing valve springs round out the features. Available soon. 330-630-1555; toll free: 888-841-6556 Fax: 330-633-2504 www.trickflow.com

 

Window Film Magazine Window Film magazine is designed to access all those who work in the film industry—bringing buyers and sellers in this special market together from all over the world. Window Film continues to provide hard-hitting features and thoughtful discussion about the entire film industry—for dealers, distributors, manufacturers and others involved in the industry. Free subscriptions are available for print or digital issues. E-newsletters, video, app, events and magazines all at www.windowfilmmag.com.

 

Trick-Tools/Van Sant Enterprises Inc. Icengineworks Header Modeling System at Trick-Tools Icengineworks makes complete exhaust fabrication systems to take you from concept to completion of custom headers, turbo manifolds and full exhaust systems. Their modeling blocks, tube cutting jigs and welding clamps replicate the common practice of cutting and welding pre-bent tubing or pipe elbows. With the Icengineworks system you can mock-up, preview and test fit your difficult exhaust component without wasting expensive materials and then easily transfer the design to metal. For more information, visit us online at www.trick-tools.com or give us a call at 877-826-7268. www.trick-tools.com

 

World Products/PBM Performance Products World Products’ all-new catalog for 2021 contains detailed information about new products and updated features in the company’s line of engine blocks, cylinder heads, intake manifolds and accessories. The new catalog includes product descriptions and photos along with important technical specifications and application information for all of World’s offerings. Notable new products include the Merlin IV big-block and the 8.1L Vortec-style replacement block. World Products blocks and heads are 100% American made and are subject to stringent quality assurance procedures to ensure superior quality and performance. 877-630-6651 www.worldproducts.net

 

United Covers Inc. 6-in. Square-Body Full Line Step Pads OE-style boards Constructed aircraft aluminum 6-in. non-slip full-length step pad Non-drill install Non-rust–corrosion United Covers Inc. of Arlington, Texas, is one of the industry’s leader in aftermarket OE-style boards. A new style of boards for the fullsize and midsize truck. The 6-in. Boards offer a wide step area, non-slip pads that run the full length of the boards that will ensure all passengers safely get in and out of the vehicle. Available in matte black or bright aluminum. Offered in the two most popular sizes 80 in. and 87 in. Brackets are sold separately. 817-468-8673 www.ucovers.com

Interested in placing an ad in SEMA News? Contact the SEMA Industry Sales Team at sales@sema.org or 909-396-0289 for rates and additional information.

 

SEMA News—June 2021

MOBILE-ELECTRONICS & TECHNOLOGY NEW PRODUCTS

By Fredy Ramirez

Mobile-Electronics New Products

Electrification is Knocking at the Door

It would be quite difficult these days to find an OEM that doesn’t feature an electric vehicle in its lineup. That is where the industry is heading, although it isn’t quite there yet. Currently, most aftermarket companies are trying to figure out how to work with today’s technology, such as advanced driver-assistance systems (ADAS). Keep an eye out to the future, because electric vehicles (EVs) will have a significant impact on the aftermarket before we know it. Mobile electronics took to the web during SEMA360 and delivered plenty of products to talk about. The following is a collection of products displayed on SEMA 360’s New Products Showcase, as well as insights from industry experts.

AutoMeter
DashLink 2.0 With Late-Model Ford Enhanced PIDs

DashLink 2.0 lets users harness the quality of AutoMeter gauges on their smartphones or tablets in real time. Advanced hardware and software provides instantaneous information about how a vehicle is performing. Easy OBD-II plug-and-play installation makes for the fastest performance gauge installation available. Now featuring Ford enhanced PIDs.

815-895-8141
www.autometer.com
PN: 6036

Brandmotion
Fullvue Rear Camera Mirror System

Brandmotion’s latest Fullvue mirror is here to reset the driving experience by helping users see what they’ve never seen before. This versatile new safety and convenience aid replaces the current rearview mirror with a live-streaming, full HD video screen.

734-619-1250
www.brandmotion.com
PN: FVMR-1100

Brandmotion
Fullvue Commercial Camera Mirror System

Brandmotion’s Fullvue commercial camera system provides higher quality and smoother images and completely replaces the useless rearview mirror. This system is perfect for commercial fleets.

734-619-1250
www.brandmotion.com
PN: FVMR-1150

Cedar Electronics—Escort/Cobra
Cobra Pro 2500W

The Pro 2500W professional-grade power inverter with fast-charge USB is said to be perfect for cross-country professional drivers, contractors, RV enthusiasts and campers who want to charge and power devices such as smartphones, laptops, electronics, entertainment devices, power tools and kitchen/bath appliances.

800-964-3138
www.cobra.com
PN: CPI2500W

Carzoom
Headlights

Products include 7-in. round, 7x6-in. square, 53/4-in. round, 7-in. round metal stock headlights, SMD, COB types of halo-ring headlights for automobile and motorcycle use.

646-204-7150
www.icarzoom.com

Cedar Electronics-Escort/Cobra
Cobra SC 200D

The SC 200D smart dash cam is said to be ideal for drivers who need the flexibility to record and monitor multiple camera views, including the front and rear. The SC 200D includes an SC 200 main camera and a rearview accessory camera.

800-964-3138
www.cobra.com
PN: SC200D

Cedar Electronics-Escort/Cobra
Escort Redline 360c

Escort didn’t raise the bar. It shut it down. Introducing the Redline 360c, the new technical standard for driver-alert systems. Twice the range; 360° directional awareness; 100% stealth. Get ready to redefine the road.

800-964-3138
www.escortradar.com
PN: 0100040-1

Cedar Electronics-Escort/Cobra
Escort Max 3

The Escort Max 3 levels the driving game as the next evolution in connected driver-alert systems. Be prepared and more informed for anything on the road ahead with premium range and advanced filtering.

800-964-3138
www.escortradar.com
PN: 0100047-1

DashLogic
SensorTap IAT/Baro Relocation Module

Allows relocation of the IAT and/or Baro sensors on GM vehicles with a four-wire MAF. Now users can move their IAT farther down the air tract for better accuracy with water/meth injection, or put it in the manifold for supercharged applications. Blow-through boosted setups can break out the Baro sensor as well.

801-709-6300
www.dashlogic.com
PN: STB75CL

Dragster Audio
SPL Subwoofer

High-performance DWX series. Heavy-gauge diecast basket, Kevlar woven and backed by non-press paper composite cone, a 3-in. four-layer flat aluminum wire voice coil, a reliable black poly-cotton four-piece spiders system, 12-bar neo magnets, and a direct VC cooling motor design.

+90-54-967-63366
www.dragsteraudio.it
PN: DWX-15D2 NEO

Detail Bookie
Detail Software

Said to be the only software specifically designed by detailers for detailers to help grow and manage their businesses with an all-in-one platform.

251-219-6016
www.detailbookie.com

“Perhaps the biggest trend we are seeing is a shift to electrification at the OE level, which will ultimately begin to fuel the aftermarket and drive growth in both the enthusiast-conversion and motorsports segments. We are already witnessing some of our performance products shops develop performance EV applications alongside their gas-engine builds, and between the NHRA’s announcement about adding EV to its series, the announcement of Extreme EV Off-Road racing, FIA Projekt E Rallycross, NASCAR hinting at hybridization and more, the future is EV.”—Lawson Mollica, Director of Marketing & Public Relations, AEM Performance Electronics

Dragster Audio
Class AB Amplifier

Legendary DAF series. DAF-1004. Users will like its passionate design. 100Wx4 @ 4 ohms; 180Wx4 @ 2 ohms; 360Wx2
@ bridged 4 ohms. All rated for 14.4 and THD.

+90-54-967-63366
www.dragsteraudio.it
PN: DAF-1004

Dragster Audio
Academy Dragster SQ Subwoofer

High-flux ferrite magnet AW-8. An 8-in. subwoofer with 2-in. -4layer black aluminum bobbin, copper wire voice coil; 30–300 hertz with 84.6 dB sense.

+90-54-967-63366
www.dragsteraudio.it
PN: AW-8

Energizer Holdings
Arc3 Lithium-Ion Phosphate 300Wh, 350W Portable Power Station

The Energizer Arc3 is a 300W lithium-ion portable power station that allows users to power and charge devices such as laptops 4x, smartphones 25x, CPAP machines three nights, TV 3 hours, etc., during a power outage or off-grid camping. Recharge an Arc5 with solar panels to provide endless outdoor power. A lightweight 9.2 lbs.

877-528-3772
www.energizergenerators.com
PN: ENRPWRSTNAAD

Dragster Audio
Academy Dragster High-End Amplifier

The signature of sound quality. Modest elegance. Academy Dragster DA-2 full of high-end components. Rated at 252W per channel. THD 0.03%. Damping factor more than 450. Want to hear the details? Start with changing your amplifier with DA-2 and -4.

+90-54-967-63366
www.dragsteraudio.it
PN: DA-2

Energizer Holdings
Arc5 Lithium-Ion 550Wh, 500W Portable Power Station

A 500W lithium-ion portable power station that allows users to power and charge devices such as laptops 8x, smartphones 45x, CPAP machines three nights, TV six hours, etc., during a power outage or off-grid camping. Recharge an Arc5 with solar panels to provide endless outdoor power. At a weight of only 11.4 lbs., users can bring power anywhere.

877-528-3772
www.energizergenerators.com
PN: ENRPWRSTNAAD

FrontLane
Impulse

Prevent up to 50% of hard-braking crashes. Impulse is FrontLane’s newest safety device. It’s an ultra-bright, pulsating brake light that activates when the user brakes hard. Following drivers react faster and stop sooner. The best part: The easy installation is completely stick-on. With its motion sensor and battery, there’s no wiring.

508-863-5226
www.frontlane.com
PN: BB500

GU Auto Tech Inc.
Mustang ‘15–Up 10.4-in. Touchscreen

A 10.4-in. touchscreen multimedia station for ’15–up Ford Mustangs. The latest high-definition touchscreen technology is now available for Ford Mustang owners with 360° surround-view/backup camera support. Built-in navigation. Touchscreen A/C display and control. Apple Carplay. Vehicle-grade build quality. Get inspired with GU Auto Tech.

800-844-5995
www.guautotech.com
PN: V3TSM20MA

GU Auto Tech Inc.
Motorhome/Commercial Truck Infrared, Low-Light Backup RCTA Camera System

RV/big-rig/trailer 9-in. touchscreen with wireless RCTA backup, infrared and low-light camera plus navigation for big-rig trucks and RV off-road. Ideal for increasing driver safety when driving in rain, snow and low-light and no-light driving conditions. The high-def screen can be placed in front of the driver.

800-844-5995
www.guautotech.com
PN: IR-RV-TSEL-01

“The biggest challenge in the industry that we are seeing is the increasing difficulty in integrating products into new vehicles. Vehicles are increasingly becoming more and more difficult to work with.

Specifically, anything plugging into the OBD-II port is running into interference issues with 4G diagnostics that the OEMs are focusing on. Many of the current issues continue to come back to the Motor Vehicle Owners’ Right to Repair Act and ownership of data.”—Zachary Zajdel, Technical Sales & Support Manager, Brandmotion

 

 

Hornblasters

30-Amp Sealed Pressure Switch

This pressure switch has pre-attached wires, and the weatherproof coating is essential to the operation of any 12- or 24-volt air compressor. The switch turns the compressor on automatically when pressure drops and then off again once maximum pressure is reached. Available in 90/120, 110/145, and 165/200. The switch is rated for 10,000 cycles.

877-209-8179
www.hornblasters.com
PN: PS-XXXSH

HKI USA
SounDigital

The SounDigital 3000.1 EVOX is the ultimate bass amplifier. With its world-patented technology, this amplifier is said to be the world’s most compact 3000 WRMS amplifier in the market. An intelligent layout with great use of the PCB area and the use of ultra-modern components is a great evolution.

786-600-1056
www.soundigitalusa.com
PN: 3000.1 EVOX

Hornblasters
Tire Inflation Kit

Said to be a must-have addition for any onboard air system, the Hornblasters’ tire-inflation kit includes everything needed to get the most out of onboard air. Designed to easily attach to a 1/4-in. port on an existing system, this kit provides the ability to relocate a quick disconnect up to 15 ft. away for access to air anywhere on a vehicle.

877-209-8179
www.hornblasters.com
PN: AA-TIK

Hornblasters
24-Volt Electric Solenoid Air Valves

Hornblasters’ brass 1/4- and 1/2-in., 24-volt electric valves provide the high-flow performance needed to get the best out of train horns and other pneumatic accessories. The brass 1/4- and 1/2-in., 24-volt electric valve is made specifically to get the most volume out of horns. Forged from solid brass with all metal components.

877-209-8179
www.hornblasters.com
PN: VA-XX-24

“Misinformation is a major challenge in the industry. While online dealers and online information sources grow, finding the best place for correct information is not always easy for the enthusiast.

Social media—while informative and engaging—can breed rumors and misinformation.

XS Power works very hard to stay active on social media and address customer questions and concerns.”—Brady Basner, Sales and Marketing Manager, XS Power Batteries

 

 

Maxxsonics
Hifonics Digital Bass Enhancement Processor

The BXiPRO3.0 is an all-in-one processor solution for bass enhancement, clip indication for input and output levels (on both product and remote), an included knob remote, signal sense with multi-selection, a dual remote amplifier that features dual-function remote with bass enhancement and output level control, and dual remote wiring.

847-540-7700
www.hifonics.com
PN: BXiPRO3.0

Illinois Lock Co.
Blue Origin Bluetooth System

I-Lock Blue Ox-series wireless locking systems work with Android and iPhone and integrate with OEM key fobs. Bluetooth technology and encryption. DC 12V system, vehicle or battery pack. Fast and simple installation.

847-537-1800
www.illinoislock.com

Maxxsonics
MB Quart Universal Overhead UTV Systems

Universal overhead systems promise high-quality sound with three models to choose from, including 33.5, 41 and 46 in. Included in every model are four 6.5-in. speakers and a 160-watt GMR-LCD source unit with AM/FM, Bluetooth and Apple iPod/iPhone control within a built-in five-band equalizer.

847-540-7700
www.mbquart.com
PN: MBQOH33-1, MBQOH41-1, MBQOH46-1

Maxxsonics
Hifonics Four-Band Equalizer

The HFEQ-2 processor utilizes higher sound quality with upgraded components. With a 1/2-DIN ISO mount included, this system upgrade can be installed right in the dash of a vehicle. Nine-volt line drivers offer a four-band equalizer with a +18dB variable plus master volume, a subwoofer volume control, and a front-to-rear dual-amp fader.

847-540-7700
www.hifonics.com
PN: HFEQ-2

Maxxsonics
Autotek Off-Road LED Lights

Autotek off-road round LED lights promise to light up every narrow mountain trail, large sand dune and everything in between with brightness where it’s needed most. With three sizes to choose from, including 5-, 7- and 9-in. round LED light sizes, all of these lights feature off-road durability and include a black, cast-aluminum alloy.

847-540-7700
www.autotekcaraudio.com
PN: ATO5RV1, ATO7RV1, ATO9RV1

Maxxsonics
Autotek Four-Band Equalizer

The ATEQ is a four-band equalizer with a 9-volt line driver featuring a multiple-source signal processor. This 1/2-DIN pre-amp EQ includes a front/rear active crossover, an audio input selector for switching between the head unit and another audio source, a master volume control of SPL-level, and two audio inputs with level matching.

847-540-7700
www.autotekcaraudio.com
PN: ATEQ

Metra Electronics Corp.
PowerSports Universal Water-Resistant DSP With Bluetooth

The MPS-DSPL-BT is a water-resistant universal six-channel DSP Lite with a Bluetooth 3.0 input for streaming music without a radio. It features four inputs, six outputs and a 15-band graphic EQ with settings adjusted via Bluetooth in a smartphone or tablet app. Ideal for powersports vehicles without room in the dashboard to add a head unit.

386-257-2956
www.metraonline.com
PN: MPS-DSPL-BT

Metra Electronics Corp.
Metra PowerSports Door Speaker Pods for ‘14–’21 Polaris RZR XP

Adding speakers to ’14–’21 Polaris RZR 900 or 1000 model? The MPS-RZRDP1 is a replacement door panel with left and right 6.5-in. speaker pods and a location for flush-mounted tweeter pods. Black ABS plastic provides weather-resistant and rugged construction for harsh environments, designed to protect the speakers.

386-257-2956
www.metraonline.com
PN: MPS-RZRDP1

An important way to drive aftermarket growth is to offer seamless product integration for the complaints that customers report with OE functions.

One of the best compliments we get is, “I wish it came like this from the factory.”

That’s the beauty of aftermarket modifications, and those products are the ones that drive growth—especially in the Jeep, off-road and truck market.—Melissa Parker-Boudreaux, National Sales Manager, Oracle Lighting

 

Metra Electronics Corp.
iBeam IR Accessory Camera With Multi-Mounts and Active Parking Lines

iBeam’s TE-2MPIR camera features a separate trigger for the IR LEDs and parking lines that can be activated while the vehicle is in reverse. Resolution of 420 TV lines with a CMOS II sensor and a 170-degree viewing angle. A license-plate mount and surface mount are included with a 27-ft. extension harness.

386-257-2956
www.metraonline.com
PN: TE-2MPIR

Metra Electronics Corp.
PowerSports Polaris RZR Ride Command DSP

The MPS-DSPX-RC1 is a water-resistant 10-channel DSPX direct-connect solution designed for Polaris RZR Ride Command applications. It has a pre-wired input harness for AMP1, AMP2 and AMP3 of factory Ride Command for easy installation. Features a 31-band graphic EQ with settings adjusted via Bluetooth in a smartphone or tablet app.

386-257-2956
www.metraonline.com
PN: MPS-DSPX-RC1

Metra Electronics Corp.
Soundbar Speaker Adapter for Jeep Wrangler JL/Gladiator

Improve the sound in ’18–up Jeep Wrangler JL and Jeep Gladiator models with Metra’s soundbar speaker adapter, designed to adapt the OEM 4-in. speakers and 1-in. tweeter to an aftermarket 6.5-in. speaker and tweeter. The JP-1015 is made from high-quality ABS plastic and is designed to withstand harsh off-road environments.

386-257-2956
www.metraonline.com
PN: JP-1015

Metra Electronics Corp.
iBeam Wireless Clip-On Mirror With Wireless Camera

Upgrading vehicle safety features can be easy with the TE-WKMR43. iBeam’s wireless clip-on mirror monitor kit includes a backup camera and a rearview mirror with DC socket power. Video on the 4.3-in. LCD mirror monitor is triggered by the camera’s signal and has a 20-m./65-ft. range. Can be surface-mounted or mounted to the license plate.

386-257-2956
www.metraonline.com
PN: TE-WKMR43

Metra Electronics Corp.
Dash Kit Panel for ‘99–’02 GM Trucks

Replace the factory radio in ’99–’02 GM fullsize trucks and SUVs with Metra’s DP-3002 dash kits. The replacement dashboard panel has a DDIN radio opening and has two different OEM-matched textures. These kits are available in multiple colors: DP-3002GY (gray), DP-3002PWT (pewter), DP-3002SHL (shale) or DP-3002TB (black).

386-257-2956
www.metraonline.com
PN: DP-3002

Metra Electronics Corp.
Dash Kit for ‘96–’98 Jeep Grand Cherokee

Replace the factory radio in ’96–’98 Jeep Grand Cherokee models with the 107-CH5 Metra Dash Kit. The kit is designed specifically for DDIN radios that have an L-shaped chassis design with the radio chassis at the top of the screen, and Pioneer 6.8-in. modular radios. See website for details and see radio manufacturer for current models.

386-257-2956
www.metraonline.com
PN: 107-CH5

Metra Electronics Corp.
Dash Kit for ‘11–’16 MINI Countryman and Paceman (Without Factory NAV)

Replace the factory radio in ’11–’16 MINI Countryman and Paceman models (without factory NAV) with two new Metra dash kits. The 107-MI1 is designed specifically for Pioneer 6.8-in. modular radios, and the 108-MI1 is for 8-in. Pioneer modular radios.

386-257-2956
www.metraonline.com
PN: 107/108-MI1

Metra Electronics Corp.
Dash Kit for ’20–Up Nissan Sentra

Replace the factory radio in ’20–up Nissan Sentra models with two new Metra dash kits. The 95-7638 fits DDIN radios that have an L-shaped chassis design with the radio chassis at the bottom of the screen, and Pioneer 6.8-in. modular radios. The 99-7638 is for a single-DIN radio with a pocket. See website for details.

3386-257-2956
www.metraonline.com
PN: 95/99-7638

Quadratec Inc.
12-Volt Power Adapter for '99–’18 Jeep Wrangler TJ, JK

The JK uses a CAN bus system with multiple microcontrollers. This power adapter is an easy way to add accessories such as CB radios, auxiliary lighting and more without causing damage to the electrical system. Neatly wire accessories that are switched on and off with the ignition key. Includes plug-and-play wire harness with inline fuse and ground.

800-979-5857
www.quadratec.com/wholesale
PN: 96080.9801

Metra Electronics Corp.
Dash Kit for ‘19–Up Toyota RAV4

Replace the factory radio in ’19–up Toyota RAV4 models with two new Metra dash kits. The 107-TO1HG features a patent-
pending design for DDIN radios that have an L-shaped chassis design with the radio chassis at the bottom of the screen, and Pioneer 6.8-in. modular radios. The 108-TO6HG is for 8-in. Pioneer modular radios. See website for details.

386-257-2956
www.metraonline.com
PN: 107-T01HG/108-T06HG

Quadratec Inc.
Replacement Center Console Subwoofer for ‘01–’06 Jeep Wrangler TJ and Unlimited

A replacement stock-size subwoofer speaker for ’01–’06 Wranglers. Exact fit; simple to install; requires no modifications. Speaker surrounds are made from durable rubber rather than original foam. The speaker cones feature poly-coated paper that outlasts uncoated factory paper. Truly plug-and-play.

800-979-5857
www.quadratec.com/wholesale
PN: 14133.1001

REDARC
BCDC1212T

The BCDC1212T is a 12-volt, 12-amp input limited charger and works in both 12V and 24V vehicles. It is compatible with seven-way round RV plugs for an easy installation in any trailer. The BCDC1212T is ideal for trailers that have hydraulic pumps and winches, such as dump trailers, boat trailers, car trailers, liftgate trucks and camper vans.

+61-8-8322-4848
www.redarcelectronics.com
PN: BCDC1212T

REDARC
Tow-Pro Liberty

The REDARC Tow-Pro Liberty is the latest innovation in brake controller technology that features inertia-sensing technology said to be perfect for hauling day-to-day or towing on highway conditions. Factory looks and no more knee knocking.

+61-8-8322-4848
www.redarcelectronics.com
PN: EBRHACCNA

REDARC
RedVision

The RedVision total vehicle management system by REDARC is the ultimate control and monitoring system. It allows the user to control multiple onboard devices in a 4x4, an RV, a camper trailer or a motorhome in one place.

+61-8-8322-4848
www.redarcelectronics.com
PN: TVMS1280-NA

 

Retro Manufacturing LLC
RetroRadio Motor 1DAB

Designed for digital audio enthusiasts outside of the North American market, the Motor 1DAB supports DAB and DAB+ digital radio broadcasts, providing crisp, clean radio signals without compromising a classic-car aesthetic. Updated features include non-volatile memory, built-in noise suppression, and improved reverse-polarity protection.

888-325-1555
www.retromanufacturing.com
PN: RR-MOT1DAB

Retro Manufacturing LLC
RetroRadio Motor 2DAB

The Motor 2DAB radio was designed for customers outside North America looking for more advanced radio features. The Motor 2DAB comes with the same DAB tuner as the Motor 1DAB and adds Bluetooth 5.0 for hands-free calls or audio streaming, a 2.1-amp USB input for fast cellphone charging, and adjustable LCD color to match the user’s gauges.

888-325-1555
www.retromanufacturing.com
PN: RR-MOT2DAB

Retro Manufacturing LLC
Detroit Radio Motor 4HD

The Detroit Motor 4HD radio is designed to match the interior styling of the ’64–’66 Ford Mustang, Ford Falcon and Ford Ranchero. The new release comes with an updated HD tuner, Bluetooth 5.0, an LCD with adjustable display color, non-volatile memory, and two 2.1-amp inputs for fast phone charging.

888-325-1555
www.retromanufacturing.com
PN: DET-MOT4HD

Retro Manufacturing LLC
Huntington Radio Motor 1A

Said to be the perfect solution for a ’66––’77 Ford Bronco or a ’61–’66 Ford truck, the Huntington Motor 1A radio provides the classic retro look users want without breaking their budgets. This year’s model includes an improved radio tuner, allowing the user to select from USA/EUR/AUS/JAP/RUS frequencies. It also features built-in noise suppression and non-volatile memory.

888-325-1555
www.retromanufacturing.com
PN: HUNT-MOT1A

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Scosche Industries Inc.
Car Charger With CarPlay/Android Auto Pass Thru

Car Charger with CarPlay/Android Auto Pass Thru.

800-363-4490
www.scosche.com
PN: 0263CPPDRLK

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Scosche Industries Inc.
Flashlight/Car Jumper/Power Bank

This lightweight, multipurpose jump starter is easy to use. With ample power to start engines up to 5.0L 8-cylinder gas and 2.0L diesel, it also fast-charges mobile devices and features a multi-mode 330-lumen LED flashlight. Six-point safety protection prevents overheating, overcurrent, overcharging and discharging, short circuits and reverse connection.

800-363-4490
www.scosche.com
PN: PBJF600

Shenzhen Sunway Industry Co. Ltd.
CPN-A

Sunwayi FHD 1080P WDR 3.0-in. TFT Dash Camera With Private Metal Shell Patent Six-piece glass HD image sensor. Fill-in lights. DVR resolution: FHD 1080P. 1920x1080@30fps. View Angle: 170. Ultra-wide-angle camera lens provides multi-lane coverage. Patent: private tooling with patent. SD card (TF) 4—128GB. Recommend 32G storage. Compression: H.264.

+86-755-29058679
www.sunwayi.com
PN: CPN-A

Shenzhen Sunway Industry Co. Ltd.
Solar Wireless Rearview Camera Kit

Solar-powered wireless backup camera with European license plate holder. Color monitor (with stand, vent and windshield mount). IP67 waterproof. No wiring required. Easy to install. Adjustable waterproof camera. Reduce dangerous blind spots. Solar charging. Digital wireless signal transmission. On-screen parking guidelines. Touch to activate.

+86-755-29058679
www.sunwayi.com
PN: WSE43

Shenzhen Sunway Industry Co. Ltd.
Video Parking Sensor System

Rearview video parking sensor assistant kit with colorful image and on-screen guideline display. Warning voice to assist driver to reverse/backup car. Detects the distance and direction of the obstacle. Shows the real-time rearview image video. BiBi voice reminder/warning. Good night vision with fill-in lights. Adjustable and waterproof cam.

+86-755-29058679
www.sunwayi.com
PN: U41

Shenzhen Sunway Industry Co. Ltd.
Solar Wireless Rearview System

Solar-powered wireless backup camera with license plate holder. A 4.3-in. color monitor (with stand, vent and windshield mount). IP67 waterproof. No wiring required. Easy to install. Adjustable waterproof camera. Reduces dangerous blind spots. Solar charging. Digital wireless signal transmission. On-screen parking guidelines. Touch
to activate.

+86-755-29058679
www.sunwayi.com
PN: WSU43

Shenzhen Sunway Industry Co. Ltd.
Solar Wireless Backup Camera

A 5200mAh solar wireless backup camera kit with monitor. IP67 waterproof. Night vision. Rearview camera for cars, SUVs. Solar-powered wireless backup camera. Five-min. DIY wireless backup camera kit. Real-time monitor. No interference. Wireless transmission. Digital signal transmission. High compatibility. Fits most cars and SUVs with U.S. license plate.

+86-755-29058679
www.sunwayi.com
PN: SC43

Splitvolt Inc.
Splitter Switch

The all-new Splitvolt splitter switch for EVs. Save on fast home charging without an electrician. Intelligently share an existing dryer socket with the EV charger. Simply plug it in, and it’s ready to fast-charge an electric vehicle.

650-209-0091
www.splitvolt.com
PN: SPS 01-011

Top Kontrol
Top Kontrol

Top Kontrol is an advanced anti-theft and anti-carjacking system that prioritizes life. Not only does it protect cars from unattended theft like other alarms but also in a carjacking situation. Top Kontrol automatically shuts the car off 15 seconds later—without any action—and prevents the carjacker from restarting the engine even with the keys.

651-317-8990
www.guautotech.com
PN: TK-100

Tire Stickers
Cerebrum Boost Smart Tire Sensor Solution

The first aftermarket tire sensor capable of measuring advanced tire analytics, including pressure, temperature and tread depth. Cerebrum was released in 2019 and now features load measurement; ideal for trucks, RVs and fleets. Cerebrum sensors can connect to most wireless receivers, and analytics are available in the mobile app and cloud for telematics.

424-272-0321
www.tirestickers.com
PN: CEREBRUMBOOST

Ventra Technology
Dual-Camera Dashcam With Wi-Fi

VDR-130 records vivid 1080P HD video (front camera), audio, impact, vehicle ID, date and time. A 2-in. built-in LCD screen on the main camera provides recoding status and playback. Equipped with two cameras, the main camera records the road while the mini second IR camera records the driver or serves as a rear/side camera, providing additional coverage.

888-418-3833
www.ventrainc.com
PN: VDR-130

Voxx Electronics Corp.
Power System

Cutting-edge vehicle rescue device. Preinstalled. On-demand. Safe and easy to use. Additional features. Eliminates need for traditional jumpstarting. Activated manually or via mobile app. Charges automatically.

631-231-7750
www.voxxelectronics.com/power-systems
PN: POWV3.5

By Kristin Atwan

U.S. government funds are available to defray the cost for participating in two upcoming SEMA programs designed to increase participants’ export sales. The first event is the July 2021 SEMA Reverse Trade Mission (RTM), where participants will have the opportunity to meet with key global trade buyers of automotive specialty-equipment products from Europe, Canada and the Middle East right here in the United States (California: July 19–20, Michigan: July 22–23, and North Carolina: July 26–27).

U.S. government funding is also available for the inaugural SEMA Nordic trip, August 25–29, to Stockholm, Sweden, where participants will have the opportunity to meet with trade buyers from Sweden and neighboring countries. To date, buyers from Denmark, Finland, Germany, the Netherlands, Norway, Sweden and the United Kingdom have registered to participate. Eligible U.S. companies may receive funds from the U.S. Department of Commerce’s International Trade Administration as well as a number of states to defray participation costs. SEMA has compiled a chart on the available federal funds and state funding (selected states listed below).

States confirming funds available to defray SEMA program costs:

• California
• Illinois
• Indiana
• Michigan
• North Carolina
• Ohio
• Tennessee
• Texas

For more information on federal and state grants, click here.

If you have difficulty connecting with your state representative or are interested in whether another state (not listed above) has funding, contact Kristin Atwan at kristina@sema.org.

For more information on the SEMA Nordic trip and the Reverse Trade Mission, contact Linda Spencer at lindas@sema.org.

By Ashley Reyes

SEMA’s On-Demand Virtual Education library includes comprehensive presentations, insightful discussions and short videos that teach, inform, inspire and entertain automotive specialty-equipment professionals.

The library is filled with recordings of previous live sessions, which are now available on-demand for SEMA members to access at their convenience.

Below are the most recently released sessions. For a complete list of sessions and registration information, visit www.sema.org/virtual-education.

SEMA Industry Insight Series

Vehicle Landscape: Which Cars and Trucks are Hot?

Learn about the current vehicle landscape and emerging trends and opportunities in the automotive aftermarket industry in this webinar presented by the SEMA Market Research team. You will receive current information about the vehicle landscape, including what vehicles are on the road, how new vehicle sales and trends are shifting and what the hottest car and truck models for customization are.

Wheel and Tire Industry Insights, Powered by WTC

Wheel Knowledge 201: Wheel Testing Methodology

Knowing about safety guidelines and tests involved with aftermarket wheels is critical to understanding the differences between product brands and will ultimately help to sell more products. In this webinar, industry experts outline the different tests and guidelines available for wheels, what the tests mean and why they matter.

Tire Knowledge 301: Common Causes of Balancing Process Errors and How to Avoid Them

This webinar covers everything wheel and tire professionals need to know about tire balancing and how unbalanced tires impact a vehicle’s vibration, tire wear and weight distribution. Listen in as experts share the most common errors of the balancing process, how to avoid them and what can be done to minimize vehicle vibration easily, and at little to no expense.

Marketing & Sales

4 Tips to Double Your Company’s Annual Sales

Whether you’re a CEO, manufacturer, or in sales and marketing, this session is filled with helpful strategies that will change the way you think about your business and learn effective methods to double your annual sales. This seminar will guide you to bring maximum value to your company and your customers.

Sharpen Your Soft Skills, Powered by SBN

Asserting Yourself in the Workplace

This session provides attendees with strategies on how to be assertive in difficult work situations. Listen in as a panel of industry professionals share personal stories and best practices for dealing with situations in public, as well as how to follow up after an uncomfortable encounter.

Industry Talks

Facebook Live Chat Featuring Elizabeth Jacobs

Need assistance navigating your career path or the workplace environment? Get insider tips and actionable tools for landing your dream job or advancing your career from owner of HR Culture Geek Elizabeth Jacobs.

Facebook Live Chat Featuring Prashant Ahire and Russ O’Blenes

Now that every OEM has committed to either fully electric or hybrid electric powerplants for future models, now is the time to find out what OEMs are planning. Watch as two GM representatives will share their insight on electrification in the performance racing and aftermarket space.

By Ashley Reyes

SEMA Virtual Education remains committed to empowering industry professionals by sharing innovative strategies, information and learning through new and engaging webinars.

Mark your calendars for the following upcoming webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of upcoming and on-demand sessions that members can access anytime, visit www.sema.org/virtual-education.

Tuesday, May 11—The Growing Diversity of the Light Truck Market, Powered by TORA

Series: SEMA Industry Insight Series

Track: Trends & Research

Learn about the light-truck vehicle landscape and emerging trends and opportunities during this webinar presented by the SEMA Market Research team. Attendees will receive important information to help understand the light-truck market, detailed analyses of main truck segments, and an overview of new trends and shifts in overlanding, off-road, diesel and more.

Register here.

Wednesday, May 12—Facebook Live Chat Featuring Ben Schaffer, Presented by SEMA YEN

Track: Industry Talks

Join founder of Bulletproof Automotive and Unplugged Performance Ben Schaffer as he shares his insight on Tesla vehicles, EV tuning and the future of performance car culture. Dedicated to improving every aspect of the driving and Tesla ownership experience, Schaffer is highly experienced in the world of car tuning and modifying cars in the electrical vehicle space. Join the chat to get your questions answered in live time.

Location: SEMA Facebook page

Thursday, May 13—Reducing Micromanagement and Increasing Employee Self-Sufficiency

Series: Team Management Series, Powered by the SBN

Track: Industry Segments, Powered by SEMA Councils and Networks

Creating an environment that avoids micromanagement can be an effective way to improve trust within a team. During this live webinar, managers and supervisors will learn how to increase the confidence, efficiency and productivity of their departments and set their team up for success to ensure they are comfortable with projects, check-ins, and deadlines.

Register here.

NEWLY ADDED: Wednesday, May 19 – Preparing for National Tire Safety Week

Series: Wheel and Tire Industry Insights, Powered by WTC  

Track: Industry Segments, Powered by SEMA Councils and Networks

The U.S. Tire Manufacturers Association (USTMA) National Tire Safety Week will take place June 28–July 4. Join two wheel and tire technical experts as they share important information that companies can use to educate their staff and consumers on proper tire care and maintenance. Topics include but are not limited to TIA highlights for tire safety, the importance of air pressure, the RIM (Read, Inspect, Mount) Safety Program, and more.

Register here.

Thursday, May 20—More Than Just Jeeping: Other Ways People Go Off-Road

Track: Industry Segments, Powered by SEMA Councils and Networks

Learn how to capitalize on the growing interest in the outdoor and backcountry lifestyle by taking part in this webinar, presented by the SEMA Truck and Off-Road Alliance (TORA). Participants will learn about the evolving landscape of the off-road market, the different ways people are going off-road and related products that businesses may want to consider to increase sales.

Register here.

NEWLY ADDED: Tuesday, May 25—Securing Education and Skills Training for Current and Future Positions

Series: Soften Your Soft Skills Series, Powered by the SBN

Track: Industry Segments, Powered by SEMA Councils and Networks

Securing education and skills training is imperative to ensure one’s success, relevancy and advancement in their job or future career. During this webinar geared toward entry-level to mid-level professionals, attendees will learn how to identify the training and education opportunities that best suits their needs, and how to request skills training from an employer to earn proper wages and secure advancements.

Register here.

By Juan Torres

Four dedicated individuals who contributed to and have had an impactful influence on the automotive specialty-equipment industry are being honored as new SEMA Hall of Fame members. They will join an elite group of icons who comprise the SEMA Hall of Fame, as they are officially inducted at the SEMA Installation & Gala, July 30 in Las Vegas.

The four newest SEMA Hall of Fame members are: Jessi Combs, Rick Love, Bob Moore and Carl Schiefer.

Jessi Combs: Jessi Combs built an accomplished career in the automotive industry as the host of several television programs, founder of a variety of businesses and an accomplished fabricator and racecar driver. With an infectious passion and youthful enthusiasm for the industry, Combs served as a host for many SEMA events, including the SEMA Installation & Gala and the SEMA Awards Banquet at the SEMA Show. As a volunteer in the historic 2012 SEMA Businesswomen’s Network (SBN) All-Female Ford Mustang Build, Combs served as a role-model for women in the industry and continued to inspire women through the launch of The Real Deal—a collaboration with fellow SBN member Theresa Contreras, designed to inspire confidence, break stereotypes and motivate other women to pursue their passions. In 2019, Combs set a land-speed record for women, 522.783 mph, on a dry lake bed in Oregon—a feat that resulted in an accident that led to her untimely death at the age of 39.

Rick Love: While freelancing as a writer/photographer for Rodder’s Digest magazine in 1982, Rick Love created a home workshop and leaned on his electronics degree to do wiring and air-conditioning installations for other hot rodders. It was this A/C work that caught the attention of SEMA Hall of Famer and founder of Vintage Air Jack Chisenhall. He asked Love to assist the company at rodding events, and continued to promote him over the years to his current position of president, in charge of overseeing the day-to-day operations of the entire company. Despite his busy schedule at Vintage Air, Love never wavers to volunteer his time, expertise and energy to helping the industry. As a true car guy, he advocates for the industry. Having served multiple terms as chairman of the SEMA Hot Rod Industry Alliance (HRIA), Love is an ambassador for SEMA and constantly recruits and encourages businesses to get involved.

Bob Moore: Bob Moore appropriately authored a monthly column in Aftermarket Business magazine entitled “Ahead of the Curve.” As electronic catalogs evolved and the internet began to dominate the way consumers researched and purchased products in the early 2000s, Moore was a pioneer in establishing standards for product data in the automotive aftermarket. As a SEMA Board member and the co-founder and chairman of the SEMA Business Technology Committee (which has evolved to what is now the SEMA Data Co-op), Moore was instrumental in the adoption of standardized data for the specialty-equipment industry. He spent years scrutinizing the industry to determine the important facets of product information that consumers look for in order to help businesses sell more products, resulting in the first industry initiative to standardize and centralize product data into a single-source data pool. Moore was awarded the 2010 SEMA Chairman’s Service Award from then-Chairman of the Board Rick Rollins, who noted, “We are fortunate to have someone with his leadership and determination driving some of our industry’s most critical initiatives.”

Carl Schiefer: As the son of the first SEMA Hall of Fame recipient Paul Schiefer, Carl Schiefer built a legacy of his own by founding what has evolved into a thriving marketing agency dedicated to automotive brands.” Schiefer Media was created in 1985 as an enthusiast media agency with an original focus on automotive aftermarket and related enthusiast categories. With an impressive list of clients, including Edelbrock, Mother’s, Bilstein, and Royal Purple, Schiefer Media was instrumental in bringing motorsports brands to the mainstream public. He initiated advertising for automotive brands on television—a practice that may seem standard today, but was unusual at the time and significantly expanded market reach to a nationwide audience. Perhaps what sets Schiefer apart from other marketers is his passion for the industry; he raced Top Gas and Top Fuel dragsters amongst the greats, including Don Garlits, Tommy Ivo and the Smothers Brothers. Although retired from Schiefer Media, the agency continues to operate as SCS, with Schiefer’s son James as CEO.

In addition to formally introducing Combs, Love, Moore and Schiefer as SEMA Hall of Fame members during the 2021 SEMA Installation & Gala, the annual event on July 30 will include recognitions of the newly elected and the outgoing SEMA Board members. All SEMA members and industry professionals are invited to join the celebration and can purchase tickets at www.sema.org/gala.

By SEMA Editors

The digital SEMA Show Exhibitor Service Manual—one of the most powerful online tools—was developed to highlight links to all of the resources pertinent to having a successful exhibit at the Show.

To help you navigate efficiently, each section is broken down to the basics. Time spent understanding the tools available to you will pay dividends with ease of participation, provide better visibility with buyers and save you valuable time and money.

Included in the Exhibitor Service Manual:

• Feature vehicle information and application—deadline July 30
• New Products Showcase submissions—first product is free; additional products $75 (prior to October 8)
• Guidelines and policies
• Marketing, advertising and sponsorship

1. Advertising opportunities
2. Public-relations opportunities
3. Directory listing—deadline to update your listing in the Show Directory is August 19
4. Sponsorship brochures

• Meeting room applications
• Contact information
• Show hours
• Deadline checklist
• FAQs
• Booth vehicle information and application
• Information/target times on when freight must be at your booth
• General service contractor information

Freeman

• Carpeting
• Electrical
• Hanging signs
• Booth cleaning
• Booth installation and dismantle

Cox

• Internet and telephone services

Expo Ease

• Photography

Centerplate

• Catering/food and beverage

Show Security Management

• Booth security