Thu, 06/26/2025 - 11:43

By SEMA News Editors

Content Creator Spotlight Jordan Graff

 

Content Creator Spotlight: Jordan Graff
Instagram: shipbox_garage
TikTok: shipboxgarage
Facebook: shipboxgarage
YouTube: shipboxgarage
Twitter: shipboxgarage
Twitch: shipboxgarage
Follower counts: Instagram: 282k; TikTok: 250k; YouTube: 4k; Twitter: 7k; Twitch: 2k
Focus: DSM, Drag Racing, Video Games and Chow Chows

 

1. How did you get into the automotive industry?

Like everyone else, I saw Fast and the Furious and wanted to street race. I bought a second-gen [Mitsubishi] Eclipse and then learned the North American model has a trash engine, so I sold it two weeks later and bought a '91 turbo, all-wheel-drive Eagle Talon (DSM gang). Then I learned DSM stands for "Doesn't Start Much," and because I was doing pizza deliveries, if it wasn't running, I couldn't make money--so I had to learn how to fix it.

I was lucky that I made friends with the person I bought my Talon from, and through him and his friends, they would teach me how to fix [it]. And by "help," I mean they would tell me what to do and make me do everything--which, in hindsight, was the best thing I could ask for.

It was kinda weird my parents were letting me hang out with three dudes in their 30s. Shoutout to Rich, Charles and Donny.

2. What's been your biggest motivator?

I just got out of the Navy after being in for 12 years, where I started out as an enlisted machinist's mate. I somehow got picked up to go to the Naval Academy and went into the officer side of the Seabees (Civil Engineer Corps).

I say that because there's no HR department in the military, and if I used the phrases I do now in a professional workplace, I would be fired before lunch. So I started to make below-average car content and it somehow really took off. I've been making content for less than two years and have more than 600K followers across everything.

So, to answer your question, my biggest motivator is to not have to get a real job.

Jordan Graff

 

3. What's been your favorite part of being a part of the automotive community?

I know people will disagree, but I truly believe it's how helpful and kind the car scene is. If you get off social media and go to a track event--or even Cars and Coffee--everyone's there for the same reason. We all enjoy going into heavy financial debt for our cars.

Sure, there are people that suck in the car scene, but people suck everywhere. Even before I did content, I've made lifelong friends from my local Cars and Coffee (shoutout to Pepe and Ceasar).

4. As a content creator in the industry, how do you hope to make an impact on your audience?

By creating and selling my own crypto coin so I can rip them all off, then make an apology video and continue on like nothing has happened.

Kidding aside, I just like to make people laugh. Everyone's having their best time when you're around your friends and they're all laughing. I can't stand most content that's being made--it seems like everyone's trying to turn you against someone or rip you off.

I like to pretend I'm a good person, so I try and put out videos that everyone can enjoy. Sure, I talk s***, but I'm just being silly. You can tell when I'm being sarcastic and that there's no hate intended. Unless you own an FRS--then I've meant every mean thing I've said.

Content Creator Spotlight Jordan Graff

 

5. Why is advocacy important to you?

The automotive community is larger now than it has ever been, but unfortunately that hasn't exactly translated to people attending track-sponsored events.

I started with drag racing. I was at the 2011 DSM Shootout and remember how much fun that weekend was. But then the last two drag-racing events I've had sold out their racing spots--but when you looked at the stands, they were empty.

Tracks are closing across the nation, and that will continue to happen unless we get people out there to enjoy these great places that let us do dumb things safely. SEMA has that voice and reach to do this, which is why I wanted to work with them.

Jordan Graff Spotlight

 

6. What is on the horizon for you in 2025? Anything you're looking forward to?

After getting out of the Navy, I moved from San Diego, California, to Raleigh, North Carolina. So, once I finally get my life together, I want to start traveling more for track events.

I want a different car for everything--a drag car, a drift car, a street car, etc. I'm trying to be the Jay Leno of s***boxes.

I also want to get more into sim racing and streaming on Twitch because I genuinely enjoy talking with the people who watch my content, and streaming seems like the easiest way we can all just hang out.

7. What are you hoping to see from the industry in the next few years?

I want companies to keep putting out awesome cars that idiots like me can ruin with aftermarket parts.

I am by no means anti-EV. I think for 99% of the population, they do everything and more for what they need. But what I'd want from auto manufacturers is to keep making new cars that we can modify and fall in love with.

I have $30,000-plus in a '02 Lexus IS300 that cost $7,000 to buy. I will be buried in this car; I will never sell it. If I bought another car that was just as fast stock, I wouldn't have that same emotional attachment.

If car companies no longer make cars we can modify, this hobby that's financially ruined us all will go away with the next generation that doesn't grow up with it.


Are you a passionate automotive or racing content creator? Do you want to get involved with SEMA/PRI and spread the word about important advocacy initiatives? Contact Lauren Wilbor from the SEMA Washington, D.C., office at laurenpw@sema.org.

Thu, 06/26/2025 - 11:43

By SEMA News Editors

Content Creator Spotlight Jordan Graff

 

Content Creator Spotlight: Jordan Graff
Instagram: shipbox_garage
TikTok: shipboxgarage
Facebook: shipboxgarage
YouTube: shipboxgarage
Twitter: shipboxgarage
Twitch: shipboxgarage
Follower counts: Instagram: 282k; TikTok: 250k; YouTube: 4k; Twitter: 7k; Twitch: 2k
Focus: DSM, Drag Racing, Video Games and Chow Chows

 

1. How did you get into the automotive industry?

Like everyone else, I saw Fast and the Furious and wanted to street race. I bought a second-gen [Mitsubishi] Eclipse and then learned the North American model has a trash engine, so I sold it two weeks later and bought a '91 turbo, all-wheel-drive Eagle Talon (DSM gang). Then I learned DSM stands for "Doesn't Start Much," and because I was doing pizza deliveries, if it wasn't running, I couldn't make money--so I had to learn how to fix it.

I was lucky that I made friends with the person I bought my Talon from, and through him and his friends, they would teach me how to fix [it]. And by "help," I mean they would tell me what to do and make me do everything--which, in hindsight, was the best thing I could ask for.

It was kinda weird my parents were letting me hang out with three dudes in their 30s. Shoutout to Rich, Charles and Donny.

2. What's been your biggest motivator?

I just got out of the Navy after being in for 12 years, where I started out as an enlisted machinist's mate. I somehow got picked up to go to the Naval Academy and went into the officer side of the Seabees (Civil Engineer Corps).

I say that because there's no HR department in the military, and if I used the phrases I do now in a professional workplace, I would be fired before lunch. So I started to make below-average car content and it somehow really took off. I've been making content for less than two years and have more than 600K followers across everything.

So, to answer your question, my biggest motivator is to not have to get a real job.

Jordan Graff

 

3. What's been your favorite part of being a part of the automotive community?

I know people will disagree, but I truly believe it's how helpful and kind the car scene is. If you get off social media and go to a track event--or even Cars and Coffee--everyone's there for the same reason. We all enjoy going into heavy financial debt for our cars.

Sure, there are people that suck in the car scene, but people suck everywhere. Even before I did content, I've made lifelong friends from my local Cars and Coffee (shoutout to Pepe and Ceasar).

4. As a content creator in the industry, how do you hope to make an impact on your audience?

By creating and selling my own crypto coin so I can rip them all off, then make an apology video and continue on like nothing has happened.

Kidding aside, I just like to make people laugh. Everyone's having their best time when you're around your friends and they're all laughing. I can't stand most content that's being made--it seems like everyone's trying to turn you against someone or rip you off.

I like to pretend I'm a good person, so I try and put out videos that everyone can enjoy. Sure, I talk s***, but I'm just being silly. You can tell when I'm being sarcastic and that there's no hate intended. Unless you own an FRS--then I've meant every mean thing I've said.

Content Creator Spotlight Jordan Graff

 

5. Why is advocacy important to you?

The automotive community is larger now than it has ever been, but unfortunately that hasn't exactly translated to people attending track-sponsored events.

I started with drag racing. I was at the 2011 DSM Shootout and remember how much fun that weekend was. But then the last two drag-racing events I've had sold out their racing spots--but when you looked at the stands, they were empty.

Tracks are closing across the nation, and that will continue to happen unless we get people out there to enjoy these great places that let us do dumb things safely. SEMA has that voice and reach to do this, which is why I wanted to work with them.

Jordan Graff Spotlight

 

6. What is on the horizon for you in 2025? Anything you're looking forward to?

After getting out of the Navy, I moved from San Diego, California, to Raleigh, North Carolina. So, once I finally get my life together, I want to start traveling more for track events.

I want a different car for everything--a drag car, a drift car, a street car, etc. I'm trying to be the Jay Leno of s***boxes.

I also want to get more into sim racing and streaming on Twitch because I genuinely enjoy talking with the people who watch my content, and streaming seems like the easiest way we can all just hang out.

7. What are you hoping to see from the industry in the next few years?

I want companies to keep putting out awesome cars that idiots like me can ruin with aftermarket parts.

I am by no means anti-EV. I think for 99% of the population, they do everything and more for what they need. But what I'd want from auto manufacturers is to keep making new cars that we can modify and fall in love with.

I have $30,000-plus in a '02 Lexus IS300 that cost $7,000 to buy. I will be buried in this car; I will never sell it. If I bought another car that was just as fast stock, I wouldn't have that same emotional attachment.

If car companies no longer make cars we can modify, this hobby that's financially ruined us all will go away with the next generation that doesn't grow up with it.


Are you a passionate automotive or racing content creator? Do you want to get involved with SEMA/PRI and spread the word about important advocacy initiatives? Contact Lauren Wilbor from the SEMA Washington, D.C., office at laurenpw@sema.org.

Thu, 06/26/2025 - 11:04

By SEMA News Editors

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide. Below are some of the latest postings.

Goolsby Customs Inc.

Experienced Automotive Fabricator in Hueytown, Alabama

Goolsby Customs is seeking an industry professional passionate about crafting high-performance musclecars and hot-rods. Examples of various projects include custom inner fenders, firewalls, floor pans, rear tubs, exhaust and more. 

California Custom Sport Trucks

Technician Installer Custom Truck Shop in Fort Lauderdale, Florida

An established automotive and truck accessory shop in South Florida seeks an experienced, motivated installer for full-time employment. Work involves the installation of aftermarket accessories, performance upgrades, superchargers, lift and lowering kits, and performance wheel and tire installation on domestic, European and exotic vehicles.


Whether you're an employer or an industry professional, the SEMA Career Center offers powerful tools—like resume writing help, coaching and employer search features for job seekers, plus free internship postings and affordable access to qualified candidates for employers. Get started at jobs.sema.org

SEMA makes no representation or warranty of any kind concerning the reliability or accuracy of information provided directly or indirectly on or through semajobs.com or its related sites. All information is provided on an "as-is" basis. Users of this site do so at their own risk. Read more Terms & Conditions here.

 

Image courtesy of Shutterstock

 

Thu, 06/26/2025 - 10:39

By SEMA News Editors 

SEMA Industry Cup Challenge pinewood derby event SEMA Cares

 

Are you an industry professional looking to give back or a corporation seeking to elevate your corporate philanthropy? Look no further than SEMA Cares, the nonprofit entity under the SEMA banner that unites the automotive aftermarket's efforts to support children and others in need.  

Join the Industry Cup Challenge

One of the many ways to get involved with SEMA Cares is the upcoming Industry Cup Challenge set for the 2025 SEMA Leaders & Legends Gala on Friday, July 25, at the Sheraton Universal in Los Angeles.  
 

SEMA Industry Cup Challenge pinewood derby event for SEMA Cares

 

For a $1,000 donation, companies can sponsor a pinewood vehicle and get divided into five divisions, where they compete against other pinewood cars and trucks. Each division will crown a winning company, which will then compete head-to-head for bragging rights and have its name forever etched onto the trophy cup.  

Individuals can also sponsor a car in the Industry Cup Challenge for $100, make a direct donation to SEMA Cares, or purchase a celebrity autographed pinewood vehicle under the "Ways to Give" tab on sema.org/sema-cares. Rally a team, build your car and race for industry bragging rights, all while giving back to a great cause. Learn more at sema.org/icc
 

SEMA Industry Cup Challenge pinewood derby event SEMA Cares

 

About the SEMA Leaders & Legends Gala

Taking place steps from Universal Studios Hollywood, the SEMA Leaders & Legends Gala is a time-honored tradition for SEMA, offering a unique opportunity to connect with industry leaders and colleagues during an evening filled with networking, cocktails, dinner, and recognition. Register here or visit sema.org/gala to learn more. 

Established in 1976, the Gala remains the premier celebration of the people who have shaped the automotive aftermarket, and this year will be no different. SEMA will honor new Hall of Fame inductees while also recognizing both incoming and outgoing members of the SEMA Board of Directors. Attendees will also have the chance to pay tribute to the broader community of volunteers and leaders who help drive the industry forward. Whether you're a longtime attendee or joining for the first time, the Gala is a powerful way to engage with the history and future of our industry. 

Seating is limited, so the best way to ensure your entire group is part of the experience is by reserving a full table--available through the purchase of 10 tickets. 

Registration is open online here, so secure your place now. Don't miss this special evening of recognition, connection and celebration.  

2025 SEMA Leaders & Legends Gala
Date: Friday, July 25
Location: Sheraton Universal, just steps from Universal Studios Hollywood in Universal City, California. View on Google Maps.
Attire: Cocktail or semi-formal.
Details: Attendees must be at least 16 years old to participate in the event. 
Registration: Tickets are required to attend. Register here or click below.

REGISTER HERE button for SEMA Leaders and Legends Gala story

 

For questions or more information, visit sema.org/gala or contact Courtney Wright at CourtneyW@sema.org

Thu, 06/26/2025 - 09:53

By SEMA News Editors

 

Tire Group International Adds Flath as New VP of Sales
TGII Glenn Flath

 

Florida-based tire distributor Tire Group International (TGI) has named Glenn Flath as its new vice president of sales.

Flath brings a wealth of experience and expertise, having spent the last 32 years in the automotive industry. In his new role, Flath will be responsible for leading sales in the Tampa and Orlando markets.

"Joining the TGI family made perfect sense knowing the culture of the organization and the plan for strategic growth in the years ahead," said Flath. "TGI's legacy of success coupled with the company's go-forward vision, made it an ideal landing spot to bring my passion and leadership skills."

The addition of Flath at Tire Group International comes as the company continues to expand the Cosmo brand and product portfolio. Flath's industry experience and reputation in the market will play a crucial role in advancing TGI's position in the Central Florida market, the company said.

"We are delighted to have Glenn join our team," said Tony Gonzalez, CEO of Tire Group International. "His impressive industry knowledge and leadership skills make him the perfect fit for TGI as we continue to evolve and expand our footprint in the Florida market. We look forward to achieving new milestones together."

For more information, visit tiregroup.com.

 

I-CAR Investing in Future of Collision Repair at SkillsUSA

I-CAR has revealed new details about its role at the ongoing SkillsUSA National Leadership and Skills Conference in Atlanta, Georgia.

I-CAR, the collision-repair technical education provider, will engage with top-performing competitors, parents and instructors to build crucial connections.

The company's presence at the convention includes:

  • Opportunities for attendees to explore career pathways and participate in hands-on activities, including a virtual reality (VR) demonstration.
  • A dedicated session for students, educators and advisors on advanced driver-assistance systems (ADAS) calibration.
  • Providing PPE materials, celebratory gift bags and a photo gallery.

For more information, visit skillsusa.org or i-car.com.

Thu, 06/26/2025 - 06:47

By Ashley Reyes

HRIA Education Days Goodguys Summit Racing Nationals

 

The upcoming SEMA Hot Rod Industry Alliance (HRIA) Education Days at the Goodguys Summit Racing Nationals in Columbus, Ohio, will provide visitors with the chance to attend high-powered educational seminars led by top manufacturers in the hot-rod market.

Seven seminars will take place throughout Friday, July 11, and Saturday, July 12, enabling hot-rod builders, professionals and enthusiasts to hear directly from manufacturers about product installation, operation and system best practices when building a hot rod.

The seminars are free to Goodguys Summit Racing attendees and registration is not required. The sessions are located in the Celeste Center at the Ohio Expo Center.  

See the full schedule below (all times EDT):

Friday, July 11
  • 11:15 a.m.–12:00 p.m.: Griots "Clean and Shine! The Right Products to Make a Difference"
  • 12:15 p.m.–1:00 p.m.: Vintage Air "The Basics of Hot-Rod and Musclecar Air Conditioning"
  • 1:15 p.m.–2:00 p.m.: American Autowire "Choosing the Best Wiring System for Your Project"
Saturday, July 12
  • 10:15 a.m.–11:00 a.m.: Wilwood Brakes "Brake System Basics"
  • 11:15 a.m.–12:00 p.m.: "An Introduction to Digital Gauge Systems"
  • 12:15 p.m.–1:00 p.m.: Advanced Plating "Improving Your Vehicle with Chrome and More"
  • 1:15 p.m.–2:00 p.m.: Goodguys "Turnkey vs. Custom Build"

Learn more about HRIA Education Days at sema.org/hria-education-days.

Tue, 06/24/2025 - 20:58

By SEMA News Editors

SEMA Fest

 

Mark your calendars because the SEMA Fest 2025 lineup announcement is just around the corner!

On Tuesday, July 15, organizers will finally reveal who is taking the stage at SEMA Fest 2025, the annual event where music, motorsports and car culture collide.

From chart-topping headliners to fan-favorite motorsports demos, we’re pulling out all the stops this year--and trust us, you won’t want to miss a single second of this one-of-a-kind festival on Friday, November 7, in Las Vegas, following the conclusion of the 2025 SEMA Show.

This is your chance to see what the hype’s all about--and if you haven’t grabbed your tickets yet, now is the time. Once the lineup hits, demand for tickets will increase, and so will ticket prices. A limited number of tickets are currently available at the lowest price, but they are selling fast. Prices will only go up in the coming weeks, so purchase your tickets now at semafest.com.

Held in the Bronze Lot at the SEMA Show campus, SEMA Fest will once again blend high-octane automotive culture with top-tier live music, creating a can't-miss experience for car and music lovers alike.

Stay in the loop with all things SEMA Fest--sign up for updates at semafest.com.

Questions? Contact info@semafest.com. Sponsorship and partnership questions? Reach out to partnership@semafest.com.

Tue, 06/24/2025 - 20:57

From the SEMA Washington, D.C., office

U.S. Supreme Court building for SEMA News story

 

The Supreme Court of the United States (SCOTUS) has issued a decision that could alter the extent of California's authority to establish its own vehicle emissions regulations. In a 7-2 decision, the Court ruled that fuel companies and other businesses can proceed with a lawsuit against the U.S. Environmental Protection Agency (EPA) for allowing California to establish stricter clean car standards than other states.

This decision means a lawsuit related to the matter, Diamond Alternative Energy LLC v. EPA, can now be heard in court (more details below). SEMA supported this outcome last year by filing a legal document called an amicus brief, arguing that California's rules hurt small businesses in the automotive industry.

SCOTUS' decision also establishes that businesses (like fuel producers or aftermarket parts makers) and trade organizations have the right to sue if they can prove California's emissions rules hurt their business.

Because of the Supreme Court's new ruling, a lower court, known as the D.C. Circuit, will examine the actual issue in the lawsuit — whether the EPA was correct in allowing California to create its own rules regarding carbon dioxide emissions.

The recent SCOTUS ruling also effectively overturned a lower court decision that had previously blocked the Diamond Alternative Energy LLC v. EPA case. The lower court ruled that the businesses weren't harmed enough to sue, but the Supreme Court disagreed. Now, a different court will decide whether or not the EPA was right to give California permission to set its own vehicle emissions rules.

Background 

SEMA's amicus brief, filed in August, argued that California's non-technology-neutral regulation that limits sales of internal combustion engine (ICE) vehicles will have a devastating impact on the automotive aftermarket industry, effectively killing, rather than fostering innovation that can help produce cleaner, safer automobiles. 

SEMA is not, and never will be, anti-EV; rather, it champions a technology-neutral approach that fosters innovation and ingenuity. The association will continue efforts to preserve Americans' rights to vehicle choice and the automotive aftermarket industry's ability to design, manufacture, and bring to market products that help solve the emissions challenge.   

For additional information, contact Eric Snyder, SEMA's senior director of federal government affairs, at erics@sema.org.  

 

Image courtesy of Shutterstock

Tue, 06/24/2025 - 20:57

From the SEMA Washington, D.C., office

U.S. Supreme Court building for SEMA News story

 

The Supreme Court of the United States (SCOTUS) has issued a decision that could alter the extent of California's authority to establish its own vehicle emissions regulations. In a 7-2 decision, the Court ruled that fuel companies and other businesses can proceed with a lawsuit against the U.S. Environmental Protection Agency (EPA) for allowing California to establish stricter clean car standards than other states.

This decision means a lawsuit related to the matter, Diamond Alternative Energy LLC v. EPA, can now be heard in court (more details below). SEMA supported this outcome last year by filing a legal document called an amicus brief, arguing that California's rules hurt small businesses in the automotive industry.

SCOTUS' decision also establishes that businesses (like fuel producers or aftermarket parts makers) and trade organizations have the right to sue if they can prove California's emissions rules hurt their business.

Because of the Supreme Court's new ruling, a lower court, known as the D.C. Circuit, will examine the actual issue in the lawsuit — whether the EPA was correct in allowing California to create its own rules regarding carbon dioxide emissions.

The recent SCOTUS ruling also effectively overturned a lower court decision that had previously blocked the Diamond Alternative Energy LLC v. EPA case. The lower court ruled that the businesses weren't harmed enough to sue, but the Supreme Court disagreed. Now, a different court will decide whether or not the EPA was right to give California permission to set its own vehicle emissions rules.

Background 

SEMA's amicus brief, filed in August, argued that California's non-technology-neutral regulation that limits sales of internal combustion engine (ICE) vehicles will have a devastating impact on the automotive aftermarket industry, effectively killing, rather than fostering innovation that can help produce cleaner, safer automobiles. 

SEMA is not, and never will be, anti-EV; rather, it champions a technology-neutral approach that fosters innovation and ingenuity. The association will continue efforts to preserve Americans' rights to vehicle choice and the automotive aftermarket industry's ability to design, manufacture, and bring to market products that help solve the emissions challenge.   

For additional information, contact Eric Snyder, SEMA's senior director of federal government affairs, at erics@sema.org.  

 

Image courtesy of Shutterstock

Tue, 06/24/2025 - 20:56

By SEMA News Editors

SEMA Show outdoor activation for attendee registration reminder

This story was originally published on June 24, 2025. For the latest SEMA Show updates, visit semashow.com

Time is running out to take advantage of the best possible pricing for your 2025 SEMA Show badge. Right now, online registration for qualified professional attendees is only $50 per person through Friday, June 27. On June 28, the rate will increase to $75 per person, before increasing again on September 27 to $100 per person, both online and on-site.

Maximize your savings. Register now here!

The 2025 SEMA Showtaking place from November 4–7 in Las Vegas, offers an attendee experience like no other automotive trade show on the planet. Attending is a no-brainer for automotive professionals, enthusiasts, media members, influencers and related industry members.

Below are seven reasons why you need to secure their registration (available online here and at the bottom of this article) for this year's SEMA Show:

  • Exhibitors: Discover the latest product and vehicle trends across dozens of product categories: Trucks, SUVs & Off-Road; Restyling & Car Care Accessories; Powersports & Utility Vehicles; Business Services; Mobile Electronics & Technology; Racing & Performance; Hot Rod Alley; Restoration Marketplace; Collision Repair & Refinish; Tools & Equipment; Global Tire Expo--Powered by TIA (tires) and Wheels & Accessories; and First-Time and Featured Exhibitors.
  • New Products Showcase: Visit the New Products Showcase to discover thousands of the latest exhibitor products displayed in one location of the Las Vegas Convention Center. Use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your app long after the SEMA Show has ended.
  • Education: SEMA Show Education is the single most crucial week of the year to power a professional development plan for your business and career. Through sessions and unique, immersive programs that explore the industry's most significant challenges and offer immediate takeaways, there is something for every automotive professional.
  • Networking: The SEMA Show is where connections are built—network with exhibitors, industry leaders and VIPs/celebrities from more than 140 countries and regions. Use the Show's mobile app to view lists of all events, seminars, conferences, celebrity appearances, and speakers, including date, time, and location. In addition, this year's program includes SEMA Council & Networks receptions, happy hours and meetings--all designed to help you advance your business and grow your network. You'll also have the opportunity to meet face-to-face with others in the industry and build meaningful relationships that'll lead to real results and high-quality connections.
  • Show Features: The SEMA Show is teeming with the latest innovations and trends, showcased in several dedicated areas like the SEMA Battle of the Builders; the SEMA FutureTech Studio; the outdoors Optima Village; feature vehicle displays; SEMA Garage: ADAS, Emissions and Product Development; the Collision Repair & Refinish Stage; the Overland Experience; the SEMA Show Art Walk, the new-for-2025 International Pavilion at the Westgate Las Vegas and more to be announced.
  • Show Events: Unique events and activations, such as the SEMA Show Kickoff Breakfast, the SEMA Industry Honors now at the iconic Fontainebleau, and vehicle demonstrations, will provide ample opportunities for the industry to unite.
  • And much more: Of course, attending the SEMA Show in Las Vegas is the best way to boost an automotive professional's business and career path, but be sure to make the most of your time in Vegas with ancillary events like after-hours networking and SEMA Fest, a celebration of motorsports, music and car culture. Note: Your SEMA Show badge does not provide access to SEMA Fest. Visit SEMAFest.com to stay up-to-date and discover when tickets will be available.

Online registration for qualified professional attendees is $50 per person through Friday, June 27. Starting June 28, the rate increases to $75, and as of September 27, registration online or on-site will be $100. A SEMA Show badge includes access to both the SEMA Show and AAPEX. Deadlines and fees for other registration categories can be found at semashow.com/register

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.