Motorsports Manufacturers Tackle Industry Challenges Face-to-Face
Tue, 05/31/2011 - 14:27

SEMA Member News—May/June 2011

MPMC Looks to the Future

MPMC Chairman Kyle Fickler (left) of Weld Racing and Chair-Elect Vic Wood of Hedman Performance Group share a passion for the council’s history and, more importantly, its future.
MPMC Chairman Kyle Fickler (left) of Weld Racing and Chair-Elect Vic Wood of Hedman Performance Group share a passion for the council’s history and, more importantly, its future.
The Motorsports Parts Manufacturers Council (MPMC) changed the date of its annual Long-Range Planning (LRP) meeting. The change represents just one of the things MPMC Chairman Kyle Fickler and Chair-Elect Vic Wood are implementing in hopes of charting a course for MPMC’s future.

“Vic and I are committed to building MPMC’s value to the members and to helping the council develop a clear path into the future, with goals and plans,” said Fickler. “For the past several years, we’ve held our LRP on the Friday after the Media Trade Conference (MTC). Instead of planning, the bulk of the meeting was taken up with MTC ‘debriefing.’ Everyone was excited but also exhausted and anxious to get home, and that had a negative effect on the meeting. We moved it to the Monday before MTC and couldn’t be happier with the results.”

The date change resulted in the most productive MPMC LRP in recent years. Fickler opened the meeting with a brief history of the MPMC, which led to an engaging discussion of the history and future of the council. During the discussion, Fickler also shared with the group the strategic goals that he and Wood developed during the Council Summit in July.

“At the Council Summit, each chair and chair-elect had to develop goals and objectives for their council,” Fickler said. “It was a valuable exercise and one that fit exactly with how Vic and I were looking at MPMC. One of our goals was to move the LRP and reformat it into a genuine planning session. Sounds minor, but it proved very worthy. This session featured more interaction among the members, Select Committee and general membership than I’ve seen in quite a number of years. I was astounded.”

Another goal of the council leaders is to develop a Horizon Document—a multiyear plan for the council. The purpose of such a document is to maintain continuity and consistency as the leadership turns over every two years.

“Any time you have new leadership and no plan to refer to, consistency will be a problem,” said Wood. “None of us would run our businesses without a plan. We shouldn’t try to run a council without one, either. This will be a living document with changes as needed. But it will also be the cornerstone or starting point for all discussions.”

The first step in developing the document is to define the council’s goals. This year’s LRP focused on reviewing current projects and then identifying issues or problems that have an impact on the membership. Everyone in the room at the planning session got an opportunity to document an issue faced by his or her company. Once the problems were all displayed on flip-chart paper hanging from a wall, the group prioritized them to come up with the top four. A task force was formed to analyze the issues and determine if any are within the scope of MPMC to look for a solution.

“Clearly, face-to-face meetings without other distractions are the most productive,” said Fickler. “Almost every attendee said ‘thank you’ for moving the meeting and for bringing the council’s focus back to manufacturers. It’s difficult to get people to commit to meetings in today’s economy, but the value is there. We’re not going to wait a full year to have another face-to-face get-together. We haven’t settled on anything, but keep an eye on SEMA eNews for announcements. We’ll do this again sometime midyear, and next year’s LRP will definitely be a full-day agenda.”

Wood said that the MPMC leadership would keep pushing on plan development, both for the council as a whole and for its task forces and project committees.

“This is the direction SEMA is headed as an association,” he said, “so it’s a natural progression for the volunteer groups as well. MPMC has a distinct advantage over other councils in one sense: Our membership is made up entirely of manufacturers and can, therefore, focus entirely on manufacturer issues. And since our manufacturer members are further defined by ‘motorsports,’ it should mean that a lot of us are together at events anyway. If you missed the LRP, you won’t want to miss the next general meeting. Stay tuned.”

MPMC members are encouraged to monitor SEMA eNews and the MPMC web pages at www.SEMA.org/mpmc for news and announcements concerning the council.

Motorsports Manufacturers Tackle Industry Challenges Face-to-Face
Tue, 05/31/2011 - 14:27

SEMA Member News—May/June 2011

MPMC Looks to the Future

MPMC Chairman Kyle Fickler (left) of Weld Racing and Chair-Elect Vic Wood of Hedman Performance Group share a passion for the council’s history and, more importantly, its future.
MPMC Chairman Kyle Fickler (left) of Weld Racing and Chair-Elect Vic Wood of Hedman Performance Group share a passion for the council’s history and, more importantly, its future.
The Motorsports Parts Manufacturers Council (MPMC) changed the date of its annual Long-Range Planning (LRP) meeting. The change represents just one of the things MPMC Chairman Kyle Fickler and Chair-Elect Vic Wood are implementing in hopes of charting a course for MPMC’s future.

“Vic and I are committed to building MPMC’s value to the members and to helping the council develop a clear path into the future, with goals and plans,” said Fickler. “For the past several years, we’ve held our LRP on the Friday after the Media Trade Conference (MTC). Instead of planning, the bulk of the meeting was taken up with MTC ‘debriefing.’ Everyone was excited but also exhausted and anxious to get home, and that had a negative effect on the meeting. We moved it to the Monday before MTC and couldn’t be happier with the results.”

The date change resulted in the most productive MPMC LRP in recent years. Fickler opened the meeting with a brief history of the MPMC, which led to an engaging discussion of the history and future of the council. During the discussion, Fickler also shared with the group the strategic goals that he and Wood developed during the Council Summit in July.

“At the Council Summit, each chair and chair-elect had to develop goals and objectives for their council,” Fickler said. “It was a valuable exercise and one that fit exactly with how Vic and I were looking at MPMC. One of our goals was to move the LRP and reformat it into a genuine planning session. Sounds minor, but it proved very worthy. This session featured more interaction among the members, Select Committee and general membership than I’ve seen in quite a number of years. I was astounded.”

Another goal of the council leaders is to develop a Horizon Document—a multiyear plan for the council. The purpose of such a document is to maintain continuity and consistency as the leadership turns over every two years.

“Any time you have new leadership and no plan to refer to, consistency will be a problem,” said Wood. “None of us would run our businesses without a plan. We shouldn’t try to run a council without one, either. This will be a living document with changes as needed. But it will also be the cornerstone or starting point for all discussions.”

The first step in developing the document is to define the council’s goals. This year’s LRP focused on reviewing current projects and then identifying issues or problems that have an impact on the membership. Everyone in the room at the planning session got an opportunity to document an issue faced by his or her company. Once the problems were all displayed on flip-chart paper hanging from a wall, the group prioritized them to come up with the top four. A task force was formed to analyze the issues and determine if any are within the scope of MPMC to look for a solution.

“Clearly, face-to-face meetings without other distractions are the most productive,” said Fickler. “Almost every attendee said ‘thank you’ for moving the meeting and for bringing the council’s focus back to manufacturers. It’s difficult to get people to commit to meetings in today’s economy, but the value is there. We’re not going to wait a full year to have another face-to-face get-together. We haven’t settled on anything, but keep an eye on SEMA eNews for announcements. We’ll do this again sometime midyear, and next year’s LRP will definitely be a full-day agenda.”

Wood said that the MPMC leadership would keep pushing on plan development, both for the council as a whole and for its task forces and project committees.

“This is the direction SEMA is headed as an association,” he said, “so it’s a natural progression for the volunteer groups as well. MPMC has a distinct advantage over other councils in one sense: Our membership is made up entirely of manufacturers and can, therefore, focus entirely on manufacturer issues. And since our manufacturer members are further defined by ‘motorsports,’ it should mean that a lot of us are together at events anyway. If you missed the LRP, you won’t want to miss the next general meeting. Stay tuned.”

MPMC members are encouraged to monitor SEMA eNews and the MPMC web pages at www.SEMA.org/mpmc for news and announcements concerning the council.

SEMA Financial Benchmarking Program: Retail Sales Stay Strong; Trucks/SUVs Remain Largest Segment
Tue, 05/31/2011 - 11:29

Realizing that the industry needs new tools to help companies survive, in January 2009, SEMA launched the monthly SEMA Financial Benchmarking program. More than 6,500 companies have participated to date, giving the automotive aftermarket industry unparalleled access to benchmarks and key performance indicators.

The program accumulates data to let owners and managers view how their company is doing in comparison to others in the industry. Respondents answer simple questions that provide essential information for business management.

Each month, information from responding companies is gathered confidentially and reports of key performance indicators are generated for manufacturers, retailers and distributors. These reports contain exclusive data specific to the automotive aftermarket industry, including year-to-date sales, sales forecasts for the next three months, gross margins, quick ratio (cash on hand), shipping costs, advertising/marketing expense, inventory turns, the percentage of products sourced overseas, the percentage of materials sourced overseas, customer returns, sales per employee and more.

Anyone who participates in the SEMA Financial Benchmarking program receives three five- to six-page reports for free, covering manufacturing, retailing and distributing. The reports are e-mailed a few weeks after each month's questionnaire closes. Everyone else is able to purchase the reports through SEMA for $50 each, two months later.

Highlights from March's SEMA Financial Benchmarking program include:

  • Retail sales remain strong. Through March, 57% of retailers are showing a YTD sales increase over 2010. Eighty-nine percent of retailers are forecasting increased or flat sales for May, June and July. Only 11% are forecasting a sales decrease.
  • Manufacturers are still very optimistic with sales forecasts. Seventy-one percent are forecasting sales to be up for May, June and July 2011 over May, June and July 2010. Of the manufacturers projecting sales to be up, the average forecasted increase remains at 24%, which is where it was in the January report. One year ago, 66% were forecasting sales to be up, and of those, the average forecasted increase was 15%.
  • Inflation is on manufacturers’ minds. “Poor sales” is usually cited as the most important business problem and that continued in March, but “inflation” was No. 2, cited by 20% of manufacturers. In February, “inflation” was No. 2, listed by 18% of manufacturers. It was No. 3 in the January report, listed by 15%.
  • The truck/SUV market segment continues to be the largest segment for sales. This has been consistent since January 2009 for manufacturers, retailers and distributors and bears watching versus gas prices.
  • Retail margins are tight. In March 2010, small retailers (less than $1 million annual sales) reported a 25.3% gross margin. In March 2011, they are reporting a 23.5% gross margin.

April benchmarking surveys are now live:

For more information on the SEMA Financial Benchmarking program, visit: www.SEMA.org/research or HedgesCompany.com/benchmarking.
SEMA Financial Benchmarking Program: Retail Sales Stay Strong; Trucks/SUVs Remain Largest Segment
Tue, 05/31/2011 - 11:29

Realizing that the industry needs new tools to help companies survive, in January 2009, SEMA launched the monthly SEMA Financial Benchmarking program. More than 6,500 companies have participated to date, giving the automotive aftermarket industry unparalleled access to benchmarks and key performance indicators.

The program accumulates data to let owners and managers view how their company is doing in comparison to others in the industry. Respondents answer simple questions that provide essential information for business management.

Each month, information from responding companies is gathered confidentially and reports of key performance indicators are generated for manufacturers, retailers and distributors. These reports contain exclusive data specific to the automotive aftermarket industry, including year-to-date sales, sales forecasts for the next three months, gross margins, quick ratio (cash on hand), shipping costs, advertising/marketing expense, inventory turns, the percentage of products sourced overseas, the percentage of materials sourced overseas, customer returns, sales per employee and more.

Anyone who participates in the SEMA Financial Benchmarking program receives three five- to six-page reports for free, covering manufacturing, retailing and distributing. The reports are e-mailed a few weeks after each month's questionnaire closes. Everyone else is able to purchase the reports through SEMA for $50 each, two months later.

Highlights from March's SEMA Financial Benchmarking program include:

  • Retail sales remain strong. Through March, 57% of retailers are showing a YTD sales increase over 2010. Eighty-nine percent of retailers are forecasting increased or flat sales for May, June and July. Only 11% are forecasting a sales decrease.
  • Manufacturers are still very optimistic with sales forecasts. Seventy-one percent are forecasting sales to be up for May, June and July 2011 over May, June and July 2010. Of the manufacturers projecting sales to be up, the average forecasted increase remains at 24%, which is where it was in the January report. One year ago, 66% were forecasting sales to be up, and of those, the average forecasted increase was 15%.
  • Inflation is on manufacturers’ minds. “Poor sales” is usually cited as the most important business problem and that continued in March, but “inflation” was No. 2, cited by 20% of manufacturers. In February, “inflation” was No. 2, listed by 18% of manufacturers. It was No. 3 in the January report, listed by 15%.
  • The truck/SUV market segment continues to be the largest segment for sales. This has been consistent since January 2009 for manufacturers, retailers and distributors and bears watching versus gas prices.
  • Retail margins are tight. In March 2010, small retailers (less than $1 million annual sales) reported a 25.3% gross margin. In March 2011, they are reporting a 23.5% gross margin.

April benchmarking surveys are now live:

For more information on the SEMA Financial Benchmarking program, visit: www.SEMA.org/research or HedgesCompany.com/benchmarking.
SEMA Town Hall This Friday in Charlotte
Tue, 05/31/2011 - 11:25
  If you are looking to be part of the crowd that networks, provides a voice on the direction of the industry and wants to know more about your SEMA benefits, then by all means please attend the next Town Hall meeting, which will be held in the Dallas/Fort Worth area on Friday April 8, 2011
The first in a series of SEMA Town Hall meetings was held February 4 in Scottsdale, Arizona. The meetings provide not only networking opportunities, but also a chance for member companies to provide feedback about where they would like the association to concentrate its efforts.

SEMA understands the value of getting out and meeting face-to-face with our members. So, starting in 2011, staff and key industry leaders have been working hand-in-hand to bring a series of Town Hall meetings to you. Throughout the first five months of this year, SEMA has visited Scottsdale, Arizona, and Fort Worth, Texas, hosting successful small gatherings of members in those regions. As we continue our tour to Charlotte, North Carolina, on June 3, we look forward to meeting you.

SEMA will round up our local and prospective members for an evening at Joe Gibbs Racing headquarters. Don't miss the exclusive opportunity to network with local industry leaders, members and SEMA staff to share the challenges and opportunities facing your business.

Agenda for Charlotte, North Carolina, Town Hall:

  • Tours of Joe Gibbs Racing facility
  • Networking with SEMA leadership over a bite to eat and a drink
  • State of the industry discussion
  • Hear feedback from our members and SEMA executive staff

Remember, you only need to bring yourself, a few business cards and a willingness to share your feedback with SEMA and its volunteers. Please know that this will be a business-casual event; no suits and ties at this one! R.S.V.P. to this event by e-mailing your first and last name, company name, e-mail address and company category (e.g. service, media, etc.) to MonicaT@SEMA.org.

Job-Hunting? Top Industry Gigs Here
Tue, 05/31/2011 - 11:23

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

  • Hess Motorsports Inc., located in Anaheim Hills, California, is hiring a technical sales representative with a performance automotive background, preferably in the exotic and/or customized domestic vehicle segments. The successful candidate will have a positive and professional attitude, excellent communication skills and the focus to complete assigned tasks on schedule.
  • Presta Products is seeking regional technical sales representatives in several U.S. cities. The ideal candidate will have a proven track record in sales, excellent presentation and product demonstration skills and the desire for increased earnings and personal growth. Extensive travel, as well as experience in the automotive aftermarket or paint, body and equipment industry, are required.
  • American Eagle Wheel Corp. is looking for a sales manager for its Kansas City distribution center. Individuals must have exceptional customer service skills and proven sales performance in the aftermarket wheel industry. Good organizational and time management skills and the ability to work well in a quota-driven environment are required.
  • Access Cover, located in Jamestown, North Dakota, is hiring a marketing manager to lead day-to-day tactical execution of graphic design, ad construction, application guides, websites, mobile and social media marketing and communication plans. This position will be responsible for trafficking and monitoring advertising campaigns and trade shows using various programs and systems.
For more job listings, click here.
Mondello “Vintage Rat” PROJECT 1320 Raffle Engine Update
Tue, 05/31/2011 - 11:22

project 1320
The PROJECT 1320 Raffle Engine will continue, despite the passing of drag-racing legend Joe Mondello, who was involved in this joint venture with the Quarter Mile Foundation to support the Foundation’s PROJECT 1320 documentary film program.
The Quarter Mile Foundation Chairman Traci Hrudka has received assurances from Mary Mondello that the engine for the PROJECT 1320 Raffle Engine is continuing forward, despite drag-racing legend Joe Mondello’s untimely passing.

“Mary and I discussed the Project 1320 Raffle Engine and with Joe’s crew at the Mondello Technical Center,” said Hrudka. “Everyone at the Technical Center is fully committed to completing the engine well in advance of the drawing. Mary told me, ‘Joe would want this engine finished. It will be a wonderful tribute and a great honor for Joe to memorialize this engine in his name. Joe never left anything unfinished.’”

She continued, “Joe had completed much of the initial machine work and had begun the assembly process. Nearly every component needed to complete the engine is in the Technical Center, with only a very few items left to come.”

Highly respected manufacturers from across the industry have donated all of the components for the engine.

“The loss of Joe has stunned us all,” said Hrudka. “The engine now has a different light cast upon it, as Joe’s last engine. We want to reassure everyone, from the generous suppliers to those who have purchased or intend to purchase tickets, the Mondello ‘Vintage Rat’ will be completed.”

Official Suppliers:
  • World Products: block, heads, intake manifold, valve covers
  • Moroso Performance Products: oil pan, water pump, oil pump, windage tray
  • Mr. Gasket: gaskets, seals
  • Federal Mogul/Speed Pro: pistons
  • Dura-Bond/Melling: camshaft bearings
  • MAHLE-Clevite: main/rod bearings
  • Total Seal: rings
  • Pertronix Performance Products: distributor, coil, plug wires
  • Manley Performance Products: springs, valves, retainers, guide plates
  • Scat Enterprises: crankshaft, connecting rods
  • Comp Cams: camshaft, rocker arms, lifters, push rods
  • Quick Fuel Technology: carburetor
  • A.R.P.: fasteners
The following suppliers will provide product to the winner, based upon the vehicle:
  • Doug's Headers: headers
  • Be Cool Inc.: radiator
The Quarter Mile Foundation also has announced that the PROJECT 1320 documentary series interview process of pioneers of drag racing and the performance aftermarket from the late ’40s through the ’80s has gained more than 60 hours of footage from 35 legends.

“To put it in drag-racing terms, we had some engine problems to start, but the determination of the board’s crew to keep the throttle open has remained very focused,” said Hrudka. “Hey, we all came from this industry and we carry the same passion, determination, family unity and the will to see this through.

“The overwhelming support we have received from the drag-racing and performance aftermarket communities has put us where we are today with 35 interviews in the can. Support from Moroso, Mr. Gasket Co., Mallory, Express Parts, Mondello Technologies, Quick Fuel Technologies, World Products, SEMA, NHRA, Joe Amato, Lori Johns as well as more than 500 members that are part of the “Project 1320 Friends” group has provided the opportunity to get this much accomplished. Additionally, the thousands of Facebook fans that have donated money, film, photos, memories and have kept following the progress, has also been a critical factor.”

These are the individuals interviewed to date:
  • Joe Amato
  • Linda Vaughn
  • Harry Hibler
  • Carroll Shelby
  • Louie Senter
  • Bill (“Speedy Bill”) Smith
  • Ed Iskenderian
  • Joe Schubeck
  • “Doc” Watson
  • Don Smith
  • Alex Xydias
  • Bob Airheart
  • Robin Millar (Pete Millar)
  • Joe Mondello
  • 
Rich Guasco
  • 
Roger Gustin

  • T.C. Lemon

  • Herm Petersen
  • 
Eileen Daniels
  • 
Marvin Graham
  • 
Don Hampton

  • Jimmy King

  • Bob Stange

  • Jerry Gwynn

  • Dale Funk
  • 
Barbara Hamilton
  • 
Dick LaHaie
  • 
Darrell Gwynn
  • 
Dale Emery

  • Jim Read

  • Jim Head

  • Jim Walther

  • Jon Lundberg
  • Dave McClelland
“To be able to listen in on some of the interviews as they were being filmed has brought a whole new meaning to me about ‘going through the emotions,’” said Hrudka. “What I have seen and heard has been a roller coaster of blockbuster proportions about what these pioneers have to share with the audience. You laugh, cry, gasp, hold your breath, grimace and go through many other emotions as they recount their life experiences. Yes, I even had to sit on my hands to hold back from clapping. To say we are able to capture their life adventure recollections on film is a miracle, and to know we will be able to provide a means for these stories to tell the story of how our sport and industry was built on the determination and exploits of these men and women and their contemporaries is a very satisfying, yet humbling, feeling.

“However, we must understand death has taken several of these pioneering legends from us in just the past month. Additionally, others have fallen into ill health. It is at a point where you’re afraid to open your e-mails or answer your phone for fear of learning more unpleasant news. But, it is a fact we have to deal with and continue to forge ahead.”

The Quarter Mile Foundation will continue interviewing at the upcoming NHRA Heritage Series Holley Hot Rod Reunion at Beech Bend Raceway Park in Bowling Green, Kentucky June 14–16.

For more information, contact Traci Hrudka at 440/888-0088 or hrudka@sbcglobal.net, or visit PROJECT 1320.

Mondello “Vintage Rat” PROJECT 1320 Raffle Engine Update
Tue, 05/31/2011 - 11:22

project 1320
The PROJECT 1320 Raffle Engine will continue, despite the passing of drag-racing legend Joe Mondello, who was involved in this joint venture with the Quarter Mile Foundation to support the Foundation’s PROJECT 1320 documentary film program.
The Quarter Mile Foundation Chairman Traci Hrudka has received assurances from Mary Mondello that the engine for the PROJECT 1320 Raffle Engine is continuing forward, despite drag-racing legend Joe Mondello’s untimely passing.

“Mary and I discussed the Project 1320 Raffle Engine and with Joe’s crew at the Mondello Technical Center,” said Hrudka. “Everyone at the Technical Center is fully committed to completing the engine well in advance of the drawing. Mary told me, ‘Joe would want this engine finished. It will be a wonderful tribute and a great honor for Joe to memorialize this engine in his name. Joe never left anything unfinished.’”

She continued, “Joe had completed much of the initial machine work and had begun the assembly process. Nearly every component needed to complete the engine is in the Technical Center, with only a very few items left to come.”

Highly respected manufacturers from across the industry have donated all of the components for the engine.

“The loss of Joe has stunned us all,” said Hrudka. “The engine now has a different light cast upon it, as Joe’s last engine. We want to reassure everyone, from the generous suppliers to those who have purchased or intend to purchase tickets, the Mondello ‘Vintage Rat’ will be completed.”

Official Suppliers:
  • World Products: block, heads, intake manifold, valve covers
  • Moroso Performance Products: oil pan, water pump, oil pump, windage tray
  • Mr. Gasket: gaskets, seals
  • Federal Mogul/Speed Pro: pistons
  • Dura-Bond/Melling: camshaft bearings
  • MAHLE-Clevite: main/rod bearings
  • Total Seal: rings
  • Pertronix Performance Products: distributor, coil, plug wires
  • Manley Performance Products: springs, valves, retainers, guide plates
  • Scat Enterprises: crankshaft, connecting rods
  • Comp Cams: camshaft, rocker arms, lifters, push rods
  • Quick Fuel Technology: carburetor
  • A.R.P.: fasteners
The following suppliers will provide product to the winner, based upon the vehicle:
  • Doug's Headers: headers
  • Be Cool Inc.: radiator
The Quarter Mile Foundation also has announced that the PROJECT 1320 documentary series interview process of pioneers of drag racing and the performance aftermarket from the late ’40s through the ’80s has gained more than 60 hours of footage from 35 legends.

“To put it in drag-racing terms, we had some engine problems to start, but the determination of the board’s crew to keep the throttle open has remained very focused,” said Hrudka. “Hey, we all came from this industry and we carry the same passion, determination, family unity and the will to see this through.

“The overwhelming support we have received from the drag-racing and performance aftermarket communities has put us where we are today with 35 interviews in the can. Support from Moroso, Mr. Gasket Co., Mallory, Express Parts, Mondello Technologies, Quick Fuel Technologies, World Products, SEMA, NHRA, Joe Amato, Lori Johns as well as more than 500 members that are part of the “Project 1320 Friends” group has provided the opportunity to get this much accomplished. Additionally, the thousands of Facebook fans that have donated money, film, photos, memories and have kept following the progress, has also been a critical factor.”

These are the individuals interviewed to date:
  • Joe Amato
  • Linda Vaughn
  • Harry Hibler
  • Carroll Shelby
  • Louie Senter
  • Bill (“Speedy Bill”) Smith
  • Ed Iskenderian
  • Joe Schubeck
  • “Doc” Watson
  • Don Smith
  • Alex Xydias
  • Bob Airheart
  • Robin Millar (Pete Millar)
  • Joe Mondello
  • 
Rich Guasco
  • 
Roger Gustin

  • T.C. Lemon

  • Herm Petersen
  • 
Eileen Daniels
  • 
Marvin Graham
  • 
Don Hampton

  • Jimmy King

  • Bob Stange

  • Jerry Gwynn

  • Dale Funk
  • 
Barbara Hamilton
  • 
Dick LaHaie
  • 
Darrell Gwynn
  • 
Dale Emery

  • Jim Read

  • Jim Head

  • Jim Walther

  • Jon Lundberg
  • Dave McClelland
“To be able to listen in on some of the interviews as they were being filmed has brought a whole new meaning to me about ‘going through the emotions,’” said Hrudka. “What I have seen and heard has been a roller coaster of blockbuster proportions about what these pioneers have to share with the audience. You laugh, cry, gasp, hold your breath, grimace and go through many other emotions as they recount their life experiences. Yes, I even had to sit on my hands to hold back from clapping. To say we are able to capture their life adventure recollections on film is a miracle, and to know we will be able to provide a means for these stories to tell the story of how our sport and industry was built on the determination and exploits of these men and women and their contemporaries is a very satisfying, yet humbling, feeling.

“However, we must understand death has taken several of these pioneering legends from us in just the past month. Additionally, others have fallen into ill health. It is at a point where you’re afraid to open your e-mails or answer your phone for fear of learning more unpleasant news. But, it is a fact we have to deal with and continue to forge ahead.”

The Quarter Mile Foundation will continue interviewing at the upcoming NHRA Heritage Series Holley Hot Rod Reunion at Beech Bend Raceway Park in Bowling Green, Kentucky June 14–16.

For more information, contact Traci Hrudka at 440/888-0088 or hrudka@sbcglobal.net, or visit PROJECT 1320.

SEMA Council & Committee News: TORA Provides Vehicle Technology Tips
Tue, 05/31/2011 - 11:03

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)


TORA Logo
 
Visit TORA's website.  

TORA and SEMA VP of Vehicle Technology Provide “Technology Tips”

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the March issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip

Question: What does SEMA Vehicle Dynamics mean for you as an TORA member?

SEMA Vehicle Dynamics encompasses all the performance aspects of the aftermarket. If your product improves vehicle acceleration, deceleration or handling, you need to be able to objectively describe the improvement as well as be aware of the growing regulatory requirements that must be met. With the growing interaction between vehicle systems and active electronic controls of the throttle, brakes, steering and suspension, even aftermarket products for appearance (lowered suspension, low-profile tires, etc.) or convenience (roof racks, etc.) may need to be evaluated for their compatibility with a vehicle’s active safety systems. Most importantly, the SEMA Vehicle Dynamics initiative provides access to industry-standard tools and measurements for marketing performance improvements to an increasingly technically savvy consumer while also documenting due engineering diligence in product development.

TORA Select Committee Elections

Don’t forget to return your ballot for the TORA Select Committee elections. Balloting opened on May 17, when a link to the electronic ballot was sent to each TORA-member company. All ballots must be returned no later than June 6, 2011. The TORA Select Committee members volunteer their time on behalf of the TORA membership and the restoration industry as a whole. Make sure that your company’s voice is included on the Select Committee by completing and returning your ballot. Only one ballot per company is permitted. If you did not receive a ballot, and believe that you are the council contact for your company, please e-mail Jim Skelly at jimsk@sema.org.

TORA New Products Showcase Registration is Open!

Registration for the second annual TORA New Products Showcase is now open at www.sema.org/TORA. The New Products Showcase takes place August 5–7, 2011, at the Carlisle Truck Nationals in Carlisle, Pennsylvania. The New Products Showcase gives TORA-member companies the opportunity to display their latest products in front of one of the largest gatherings of light-truck enthusiasts in the country. In addition, each product is professionally photographed, and the photos and product descriptions are posted in a gallery on the TORA website where they live for an entire year, until the next year’s products are posted. (Click here to view the 2010 TORA New Products Showcase entries.) The photos are also displayed in a video in the TORA booth at SEMA Show and during the TORA Fall Nationals Awards Reception at the SEMA Show. Exhibitors gain all of this product exposure for only the cost of shipping. There is no fee for participation, as a benefit of TORA membership.

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the May/June issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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ARMO Logo

Visit ARMO's website.

ARMO Select Committee Elections

Don’t forget to return your ballot for the ARMO Select Committee elections. Balloting opened on May 17 when a link to the electronic ballot was sent to each ARMO-member company. All ballots must be returned no later than June 6, 2011. The ARMO Select Committee members volunteer their time on behalf of the ARMO membership and the restoration industry as a whole. Make sure that your company’s voice is included on the Select Committee by completing and returning your ballot. Only one ballot per company is permitted. If you did not receive a ballot, and believe that you are the council contact for your company, please e-mail Jim Skelly at jimsk@sema.org.

New Products Showcase Draws Record Participants

The 2011 ARMO New Products Showcase had 64 products from 26 ARMO-member companies on display in “the big white tent,” located center stage during Spring Carlisle, April 28–30. In addition to having product on display in front of the largest gathering of automotive restoration enthusiasts in the country, participation also includes a professional photograph of the product, which is then displayed in a photo gallery on the ARMO website, in a looping video played in the ARMO booth at the 2011 SEMA Show, and during the ARMO awards reception, also at the SEMA Show. All of this product exposure is free to ARMO-member companies. The only cost incurred is shipping of the product. Look for the gallery of products very soon on the ARMO website.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the May/June issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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HRIA Logo
 
Visit HRIA's website

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that serve to represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA—the association—sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the door and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the door is open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today.

Councils in Action

education day

There were many reasons to celebrate March 17. Saint Patrick’s Day and the NCAA Tournament to name a few, but just as important was the Hot Rod Industry Alliance's (HRIA) annual Education and Training Day that took place during the Hotrod and Restoration Show in Indianapolis.

Picture the scene: 40 companies, five classrooms, 500 or more attendees and one goal—education. Education Day is offered at no charge to attendees and made possible through the efforts of HRIA and participating manufacturers. The event runs from 8:00 a.m. and concludes after 6:30 p.m. With five sessions running every hour, this truly unique experience allows attendees to select the seminars that are of most interest and relevant to their business. Each session lasts an hour and covers subjects, such as air conditioning, suspension, brakes, rapid prototyping, instrumentation, performance, insurance and steering.

In addition to the premier education and training that take place, there exists a real community for individuals to share ideas and network with one another. The interaction between manufacturer and attendee and between peers serves to heighten the experience and develop a genuine camaraderie that embodies what SEMA is all about.

Learn more here.

Have You Registered a Patent or Trademark? Your Competition Has.

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the May/June issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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MPMC Logo
 
Visit MPMC's website.  

MPMC Select Committee Elections

Don’t forget to return your ballot for the MPMC Select Committee elections. Balloting opened on May 17 when a link to the electronic ballot was sent to each MPMC-member company. All ballots must be returned no later than June 6, 2011. The MPMC Select Committee members volunteer their time on behalf of the MPMC membership and the restoration industry as a whole. Make sure that your company’s voice is included on the Select Committee by completing and returning your ballot. Only one ballot per company is permitted. If you did not receive a ballot, and believe that you are the council contact for your company, please e-mail Jim Skelly at jimsk@sema.org.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the May/June issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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MRC Logo
 
Visit MRC's website.  

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 indentified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February, we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show on Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the May/June issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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PRO Logo
 
Visit PRO's website.  
Have you ever wondered how to get more involved in the SEMA Professional Restylers Organization (PRO) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their PRO efforts, and for that we say, “thank you,” to those companies!

The leaders of the PRO gathered earlier this year in Lima, Ohio, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the PRO-member companies. The past 18 months have been extremely challenging for all of our companies, and the council is dedicated to utilizing SEMA’s resources to further benefit each PRO member.

Guiding the group’s effort was the council’s mission statement to “address the challenges facing the restyling segment of the automotive aftermarket and to develop effective strategies for dealing with industry-specific issues.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Education Task Force
Brian Champa (Check Corporation) and Bill North (Webasto Product North America) co-chair this task force and can be reached at bchampa@checkcorp.com or bill.north@webasto-us.com. The education task force is charged with developing successful programs for members to enhance their businesses. The Technical Skills & Training Conference (TSTC) recently launched, and the group is tasked with expanding the number of events each year to ensure that training and education become primary drivers for our industry.

NovemberFest Task Force
Mike Stanifer (Innovative Creations Inc.) chairs this group and can be reached at mike@icionline.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making PRO’s awards reception the place to be and offering a fun forum to bring passionate members with common interests together.

Membership Task Force
Joey Johnston (Tops & Trends) chairs this group and can be reached at joey@topsandtrends.com. The success of any council or initiative is dependent upon its members. This task force focuses on growth, promotion and retention. It is important that we mentor new members on council activities, events, meetings and benefits.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the May/June issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
 
Visit SBN's website.
 

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast, Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

• www.sema.org/sbn
• www.sema.org/sbn/gallery/2010-breakfast
• www.facebook.com/semasbn

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the May/June issue of SEMA Member News.

For information about SBN, contact Staci Bostock.

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SPC Logo
 
Visit SPC's website.  
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the May/June issue of SEMA Member News.

For information about SPC, contact Nathan Ridnouer.

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WTC Logo
 
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force
Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force
Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force
David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the May/June issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program open in December 2010 at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the May/June issue of SEMA Member News.

For information about YEN, contact Nathan Ridnouer.

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SEMA Council & Committee News: TORA Provides Vehicle Technology Tips
Tue, 05/31/2011 - 11:03

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)


TORA Logo
 
Visit TORA's website.  

TORA and SEMA VP of Vehicle Technology Provide “Technology Tips”

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the March issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip

Question: What does SEMA Vehicle Dynamics mean for you as an TORA member?

SEMA Vehicle Dynamics encompasses all the performance aspects of the aftermarket. If your product improves vehicle acceleration, deceleration or handling, you need to be able to objectively describe the improvement as well as be aware of the growing regulatory requirements that must be met. With the growing interaction between vehicle systems and active electronic controls of the throttle, brakes, steering and suspension, even aftermarket products for appearance (lowered suspension, low-profile tires, etc.) or convenience (roof racks, etc.) may need to be evaluated for their compatibility with a vehicle’s active safety systems. Most importantly, the SEMA Vehicle Dynamics initiative provides access to industry-standard tools and measurements for marketing performance improvements to an increasingly technically savvy consumer while also documenting due engineering diligence in product development.

TORA Select Committee Elections

Don’t forget to return your ballot for the TORA Select Committee elections. Balloting opened on May 17, when a link to the electronic ballot was sent to each TORA-member company. All ballots must be returned no later than June 6, 2011. The TORA Select Committee members volunteer their time on behalf of the TORA membership and the restoration industry as a whole. Make sure that your company’s voice is included on the Select Committee by completing and returning your ballot. Only one ballot per company is permitted. If you did not receive a ballot, and believe that you are the council contact for your company, please e-mail Jim Skelly at jimsk@sema.org.

TORA New Products Showcase Registration is Open!

Registration for the second annual TORA New Products Showcase is now open at www.sema.org/TORA. The New Products Showcase takes place August 5–7, 2011, at the Carlisle Truck Nationals in Carlisle, Pennsylvania. The New Products Showcase gives TORA-member companies the opportunity to display their latest products in front of one of the largest gatherings of light-truck enthusiasts in the country. In addition, each product is professionally photographed, and the photos and product descriptions are posted in a gallery on the TORA website where they live for an entire year, until the next year’s products are posted. (Click here to view the 2010 TORA New Products Showcase entries.) The photos are also displayed in a video in the TORA booth at SEMA Show and during the TORA Fall Nationals Awards Reception at the SEMA Show. Exhibitors gain all of this product exposure for only the cost of shipping. There is no fee for participation, as a benefit of TORA membership.

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the May/June issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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ARMO Logo

Visit ARMO's website.

ARMO Select Committee Elections

Don’t forget to return your ballot for the ARMO Select Committee elections. Balloting opened on May 17 when a link to the electronic ballot was sent to each ARMO-member company. All ballots must be returned no later than June 6, 2011. The ARMO Select Committee members volunteer their time on behalf of the ARMO membership and the restoration industry as a whole. Make sure that your company’s voice is included on the Select Committee by completing and returning your ballot. Only one ballot per company is permitted. If you did not receive a ballot, and believe that you are the council contact for your company, please e-mail Jim Skelly at jimsk@sema.org.

New Products Showcase Draws Record Participants

The 2011 ARMO New Products Showcase had 64 products from 26 ARMO-member companies on display in “the big white tent,” located center stage during Spring Carlisle, April 28–30. In addition to having product on display in front of the largest gathering of automotive restoration enthusiasts in the country, participation also includes a professional photograph of the product, which is then displayed in a photo gallery on the ARMO website, in a looping video played in the ARMO booth at the 2011 SEMA Show, and during the ARMO awards reception, also at the SEMA Show. All of this product exposure is free to ARMO-member companies. The only cost incurred is shipping of the product. Look for the gallery of products very soon on the ARMO website.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the May/June issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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HRIA Logo
 
Visit HRIA's website

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that serve to represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA—the association—sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the door and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the door is open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today.

Councils in Action

education day

There were many reasons to celebrate March 17. Saint Patrick’s Day and the NCAA Tournament to name a few, but just as important was the Hot Rod Industry Alliance's (HRIA) annual Education and Training Day that took place during the Hotrod and Restoration Show in Indianapolis.

Picture the scene: 40 companies, five classrooms, 500 or more attendees and one goal—education. Education Day is offered at no charge to attendees and made possible through the efforts of HRIA and participating manufacturers. The event runs from 8:00 a.m. and concludes after 6:30 p.m. With five sessions running every hour, this truly unique experience allows attendees to select the seminars that are of most interest and relevant to their business. Each session lasts an hour and covers subjects, such as air conditioning, suspension, brakes, rapid prototyping, instrumentation, performance, insurance and steering.

In addition to the premier education and training that take place, there exists a real community for individuals to share ideas and network with one another. The interaction between manufacturer and attendee and between peers serves to heighten the experience and develop a genuine camaraderie that embodies what SEMA is all about.

Learn more here.

Have You Registered a Patent or Trademark? Your Competition Has.

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the May/June issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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MPMC Logo
 
Visit MPMC's website.  

MPMC Select Committee Elections

Don’t forget to return your ballot for the MPMC Select Committee elections. Balloting opened on May 17 when a link to the electronic ballot was sent to each MPMC-member company. All ballots must be returned no later than June 6, 2011. The MPMC Select Committee members volunteer their time on behalf of the MPMC membership and the restoration industry as a whole. Make sure that your company’s voice is included on the Select Committee by completing and returning your ballot. Only one ballot per company is permitted. If you did not receive a ballot, and believe that you are the council contact for your company, please e-mail Jim Skelly at jimsk@sema.org.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the May/June issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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MRC Logo
 
Visit MRC's website.  

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 indentified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February, we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show on Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the May/June issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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PRO Logo
 
Visit PRO's website.  
Have you ever wondered how to get more involved in the SEMA Professional Restylers Organization (PRO) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their PRO efforts, and for that we say, “thank you,” to those companies!

The leaders of the PRO gathered earlier this year in Lima, Ohio, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the PRO-member companies. The past 18 months have been extremely challenging for all of our companies, and the council is dedicated to utilizing SEMA’s resources to further benefit each PRO member.

Guiding the group’s effort was the council’s mission statement to “address the challenges facing the restyling segment of the automotive aftermarket and to develop effective strategies for dealing with industry-specific issues.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Education Task Force
Brian Champa (Check Corporation) and Bill North (Webasto Product North America) co-chair this task force and can be reached at bchampa@checkcorp.com or bill.north@webasto-us.com. The education task force is charged with developing successful programs for members to enhance their businesses. The Technical Skills & Training Conference (TSTC) recently launched, and the group is tasked with expanding the number of events each year to ensure that training and education become primary drivers for our industry.

NovemberFest Task Force
Mike Stanifer (Innovative Creations Inc.) chairs this group and can be reached at mike@icionline.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making PRO’s awards reception the place to be and offering a fun forum to bring passionate members with common interests together.

Membership Task Force
Joey Johnston (Tops & Trends) chairs this group and can be reached at joey@topsandtrends.com. The success of any council or initiative is dependent upon its members. This task force focuses on growth, promotion and retention. It is important that we mentor new members on council activities, events, meetings and benefits.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the May/June issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
 
Visit SBN's website.
 

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast, Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

• www.sema.org/sbn
• www.sema.org/sbn/gallery/2010-breakfast
• www.facebook.com/semasbn

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the May/June issue of SEMA Member News.

For information about SBN, contact Staci Bostock.

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SPC Logo
 
Visit SPC's website.  
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the May/June issue of SEMA Member News.

For information about SPC, contact Nathan Ridnouer.

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WTC Logo
 
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force
Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force
Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force
David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the May/June issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program open in December 2010 at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the May/June issue of SEMA Member News.

For information about YEN, contact Nathan Ridnouer.

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