Data to Help Grow Your Business

SEMA News—December 2020

REQUIRED READING

The SEMA market research department’s primary focus is to develop research reports on consumers and the automotive aftermarket industry to help SEMA members make better business decisions. In addition to providing rich data for businesses, the SEMA market reports available at www.sema.org/research provide journalists with quality data that is often used in their reporting. Below are a some of the journalists who have referenced SEMA’s findings in their stories.

*The Shop* In her business report on the current state of the automotive industry, Stefanie Galeano-Zalutko referenced the “2020 SEMA Market Report.” The journalist highlighted several key findings from the report, including that 59% of specialty-automotive consumers are under the age of 40.
*ClassicCars Journal* When Ford unveiled its new-generation Bronco, editor Larry Edsall wondered if the vehicle would result in increased sales for aftermarket accessories. SEMA Market Research Director Gavin Knapp noted that people who own vehicles such as the Bronco and Jeep Wrangler are eager to do personalization and customization.
Auto Service World Allan Janssen used the “SEMA Retail Landscape Report” when compiling a “By the Numbers” piece for his readers. He noted that 83% of automotive specialty-equipment retailers reported stable or growing sales in recent years, dispelling reports of a “retailpocalypse.”
Heard on Social Media “Even as the vehicle landscape is changing, the market for parts to modify those vehicles is growing, according to the new @SEMA research report, ‘SEMA Accessory Opportunity Report: Top Cars and Trucks’.”—Motorsports Videos, via Twitter “#SEMA Industry Indicators: The Worst of the Economic Downturn Is Likely Over.”—Automotive Business Review, via Facebook “According to the latest SEMA Market Report, the specialty-equipment market set a new retail sales record in 2019 of $46.20 billion—an increase of roughly 4%.”—Auto Care Week/The Greensheet, via Twitter “SEMA Market Report: Automotive Specialty-Equipment Market Expected to Rebound.”—12 Volt News, via Facebook