SEMA News—February 2020


By Juan Torres

A New Experience

The all-new SEMA Overland Experience at the 2019 SEMA Show enabled buyers to see products and vehicles developed specifically for overlanding, a growing adventure travel lifestyle that has taken off in the United States during the past decade. The new exhibition was housed in the Performance Pavilion at the Las Vegas Convention Center and featured dozens of customized vehicles with fully popped-out tents, sunshades outfitted for survival and portable kitchen systems—all displayed alongside exhibitors supporting the overlanding market. As evidenced by the coverage below, the new feature was a big hit.

Expedition PortalExpedition

Scott Brady related his positive experience in the new overlanding feature to the adventure travelers who frequent his articles. His detailed report included extensive photography highlighting the various exhibitors, products, vehicles and panel discussions in the dedicated section.


Four Wheeler

Four Wheeler

Editor Ken Brubaker compiled 32 photos in a gallery to show readers the popularity of overlanding. He labeled the new exhibition as a great place to get overlanding ideas, calling it “more than just eye candy…it was a complete meal.”



The SEMA Overland Experience was among the highlights Kelly Nomura covered in her 2019 SEMA Show recap article. She related how the panel discussions were constantly populated and featured top-notch overlanding experts and key players.



Heard on Social Media

“Products and vehicles specifically for overlanding will be featured in a new Overland Experience section at this year’s SEMA Show. The dedicated area will be in the Performance Pavilion.”—Auto Care Week/The Greensheet, via Twitter

“Trending: Overlanding takes you off-road and off-ground. SEMA sets up a base camp in Las Vegas to pave the way to unpaved adventure travel.”— Journal, via Facebook

“SEMA Overland Experience—You Have To See This Variety.”—Overlander Freaks, via Twitter

“A little Overland @canam Defender PRO action from #sema2019. We are feeling an adventure coming on.”—ATV Escape, via Twitter

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