REQUIRED READING
The Business of the SEMA Show Is Business
Exhibitors participate in the SEMA Show primarily to connect with buyers from throughout the world. The main objective of the exhibitor is to sell and promote products, and journalists are often attracted to the innovations that appear at the SEMA Show.
The result of the media’s interest for the 2014 event was thousands of credentialed media and articles.
This year’s coverage featured many exhibitors who stepped out of the box and showcased amazing new products. The items cited below are just a sampling of the various categories that caught the attention of journalists who attended the SEMA Show and reviewed products that may be available for purchase in the not-too-distant future.
 AutoServiceWorld
The Canadian aftermarket trade publication AutoServiceWorld reported on Dana Corp., the acclaimed axle manufacturer that introduced its new Ultimate Dana 60 axles specifically for the Jeep Wrangler JK. The product not only caught the attention of AutoServiceWorld but was also awarded a Global Media Award during the SEMA Show. | 
Modern Tire DealerLeading tire industry trade publication Modern Tire Dealer covered the introduction of two tire changers by Bosch at the 2014 SEMA Show. Robert Bosch LLC has added tilt-back and swing-arm styles to its tire-changer line. |
|
| |
CE OutlookMetra Electronics made significant news during the SEMA Show by introducing its first blind-spot detector as part of a new iBeam brand of driver safety products. Metra already produces backup cameras and sensors, and the new product represents a major expansion to its line. Metra’s announcement captured the attention of “CE Outlook,” a blog that covers the car audio and video market. | | 
AftermarketPress.com Industry trade website AftermarketPress.com found a lot of news to report on from this year’s SEMA Show. Among the items that the site reported on was Lingenfelter Performance Engineering’s new air intercooler intake manifold for the popular C7 Corvette. |
