SEMA News—August 2013
The SEMA Show—From Concept to Reality
As the saying goes: “If you can dream it, you can build it.” Year after year, media and trade professionals from all over the world converge on the SEMA Show in Las Vegas to take in the elite of custom builds that showcase an array of specialty-equipment market parts and accessories. Frequently, these vehicles contain custom wheels and tires, exhausts, shocks and paints, which are all chosen with great care. In many cases, Show exhibitors are the ones producing the products that play a key role in these vehicles, giving them added exposure and notoriety. In addition to amazing vehicles that tantalize car enthusiasts the world over, the SEMA Show also attracts new and existing products from a wide array of manufacturers, drawing buyers and driving traffic to Show booths.
This month’s “Required Reading” proves this point.
The June edition of Truckin’ magazine recapped in great detail the process embarked upon by “Lucky” Luciano Lacerda, a custom automotive painter from Phoenix, Arizona. He turned his ’05 GMC Sierra into the ultimate calling card for his business. Truckin’ explained the step-by-step process of building the truck, from the custom paints to the upholstery and even the bedliner. It is easy to see why SEMA Show vehicles often take months to build and why each component is carefully chosen.
The Detroit News
In addition to custom show cars, SEMA also attracts interesting concept cars. The Detroit News recently reported on the Hyundai Velocity concept car. The Velocity was the brainchild of the Hyundai Design and Technology Center (HATCI) and was based on its Veloster. HATCI worked very closely with various aftermarket vendors to create the car, equipping it with standout features such as an oversized rear wing spoiler, Brembo brakes and Bilstein monotube shocks and springs.
The Mustang News
As is frequently the case with such creations, the Holman & Moody TdF Mustang was first shown at the SEMA Show. This car was commissioned to commemorate the Mustang’s first race. As you might expect, the exhaust, headers, suspension and even the 19-in. color wheels were all carefully selected. Such vehicles are a collaborative process between the manufacturer and the vendors that supply the parts.
Champion Brands recently publicized the fact that it will be displaying its “Purpose-Built” motor oils at this year’s Show. Every year, manufacturers bring a wide and exciting array of products to the SEMA Show. That’s one reason buyers from all over the world make the SEMA Show a must-attend event when searching out the latest products. The annual New Product Showcase is just one cornerstone for SEMA members to promote their products.