SEMA News - August 2010
As the largest automotive trade gathering in the world, the SEMA Show is often seen as a reflection of the industry. Based on interest from exhibitors in the 2010 SEMA Show, the industry appears to be headed for a positive year. With so much going on, several reporters and publications have been following what’s new for the upcoming event.
Be sure to keep your eyes open for a lot more news in the months to come as the 2010 SEMA Show quickly approaches.
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The Greensheet, May 31, 2010
Organizers are constantly looking to make the SEMA Show more valuable and relevant—particularly as changes take place in the industry, in technology and in how we do business. An Enthusiast Opinion Leader Research Project was held for the first time last year. The unprecedented program gave exhibitors and attendees valuable insights and helped the SEMA Show to become one of Twitter’s Top 10 trending topics during the 2009 event.
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Tire Review, May 14, 2010
Exhibitors did not hesitate to secure space at the 2010 SEMA Show, and when booth sales jumped 35% compared to the previous year, many publications, such as Tire Review, reported the news.
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Modern Tire Dealer, June 8, 2010
Recognizing that exhibitors are looking to increase efficiencies and enhance the return on their investments, SEMA Show organizers held a two-day training event in Las Vegas. The first-ever Exhibitor Summit is an example of what the organizers are doing to help companies succeed as well as an example of the increased interest that exhibitors have in learning how they can get even more out of their investments.
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Aftermarket News, April 30, 2010
Aftermarket News staff reported on a noteworthy change to the Vehicle Manufacturer of the Show program. In 2010, the program will tap into the unique ability that SEMA Show exhibitors have in identifying and creating trends by surveying every booth vehicle and naming the most prominent ones as the Vehicles of the Show.
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