By SEMA News Editors
From hands-on technical education to business-focused programming, SEMA Show partners I-CAR, the Society of Collision Repair Specialists (SCRS) and the Tire Industry Association (TIA) will bring valuable opportunities to SEMA Week, November 3–6, in Las Vegas. (Not yet registered for the 2026 SEMA Show? Get started here).
Here's a look at some of the programming collision repair professionals can expect on the SEMA Collision Repair & Refinish Stage in booth #32145 in the Upper South Hall.
I-CAR Focuses on Technical Skill Advancement at SEMA 2026
In addition to the sessions and demonstrations set for the SEMA Collision Repair Stage in booth #32145 in the Upper South Hall, I-CAR will present several collision-repair training sessions designed to help professionals advance their technical skills and perform complete, safe and quality repairs, with dozens of sessions including:
- GMA/MIG Welding Basics
- Tuesday, November 3, 9:00 a.m. to 10:00 a.m. PST / Wednesday, November 4, 9:00 a.m. to 10:00 a.m. PST / Thursday, November 5, 9:00 a.m. to 10:00 a.m. PST
- Speaker: Jaime Shewbridge of I-CAR
- Location: S225
- Cost: $50
- GMA/MIG Welding Advanced Features
- Thursday, November 5, 11:00 a.m. to 12:00 p.m. PST
- Speaker: Jaime Shewbridge of I-CAR
- Location: S225
- Cost: $50
- Requirements and Considerations for ADAS Calibration
- Tuesday, November 3, 9:00 a.m. to 10:00 a.m. PST
- Speaker: Ranson Bandy of I-CAR
- Location: S224
- Cost: $46
- Introductions to Diagnostics and Scan Tools
- Tuesday, November 3, 11:00 a.m. to 12:00 p.m. PST/Tuesday, November 3, 3:00 p.m. to 4:00 pm PST/Wednesday, November 4, 3:00 p.m. to 4:00 pm PST/Thursday, November 5, 11:00 a.m. to 12:00 p.m. PST/Thursday, November 5, 3:00 p.m. to 4:00 pm PT
- Speaker: Ranson Bandy of I-CAR
- Location: S224
- Cost: $62
- Understanding the Blueprinting Process
- Tuesday, November 3, 1:00 p.m. to 2:00 p.m. PST/Wednesday, November 4, 9:00 a.m. to 10:00 a.m. PST / Wednesday, November 4, 1:00 p.m. to 2:00 p.m. PST/Thursday, November 5, 1:00 p.m. to 2:00 p.m. PT
- Speaker: Jim Matherly of I-CAR
- Location: S225
- Cost: $55
- Glue Pull Repair (GPR)
- Tuesday, November 3, 3:00 p.m. to 4:00 pm PT / Wednesday, November 4, 11:00 a.m. to 12:00 p.m. PST/Wednesday, November 4, 3:00 p.m. to 4:00 pm PST/Thursday, November 5, 3:00 p.m. to 4:00 pm PST
- Speaker: Jim Matherly of I-CAR
- Location: S225
- Cost: $46
Registration for I-CAR sessions, including more options featuring specially priced bundles, is available when registering for the SEMA Show. Already registered? Visit the Registration Resource Center and click "Add/View Education and Events."
Attendees can also visit I-CAR booth #33139 to learn more about Gold Class recognition, connect with industry experts and see live welding demonstrations.
Enter I-CAR's Giveaway Before the September 15 Deadline
One I-CAR Platinum professional and a guest could experience the 2026 SEMA Show as VIPs through The Platinum Experience 2026 SEMA Giveaway. The prize includes airfare, hotel accommodations, monorail passes, a cash stipend and official on-site recognition from I-CAR.
Collision repair professionals who already hold I-CAR Platinum status, as well as those who achieve Platinum status by the deadline, are eligible to enter. Bonus entries are also available through select I-CAR social-media and text-message activities.
Entries are open through September 15.
SCRS Brings Business and Technical Education
In addition to the sessions on the SEMA Collision Repair Stage, SCRS is offering a slate of paid sessions to SEMA Showgoers, including sessions in the SCRS: Repairer Driven Education (RDE) series, including:
- Fix Your Shop's Digital Marketing: A Live Advertising Workshop
- Reclaiming Technical Authority: The Collision Shop's Fiduciary Role
- Repair Planning That Pays: Protecting Revenue Through Research
- Beyond the Class: Turning Training into Real Shop Performance
- Capturing Mechanical Labor: Being Intentional About the Opportunity
- The Estimator Bottleneck: How Modern Shops Shape Mindset for Complex Repairs
- Bringing Mechanical Repairs In-House
- Repair Transparency: The Key to Defensible Repairs and Better Outcomes
- Run Your Collision Business Like a Fortune 100 Company
- Own It: The Difference Between Responsibility and Accountability
- Stop Guessing, Start Earning: Building Bulletproof Repair Plans
- The 3 Daily Mistakes Repair Shops Make That Empower Insurers
- Financial Success Starts with a Plan: Turning Numbers into Action
- Speak Their Language: Communication That Actually Works in a Body Shop
- The Profit & Control Playbook: Bringing Auto Glass In-House
In addition, SCRS will also host its IDEAS Collide Showcase featuring speakers including Ryan Taylor of BodyShop Booster; Sean Preston of Coverall Law; Joel Adcock of Revv; Brian Herron of Opus IVS; Justin Allen of Hunter Engineering; Daniel Burkholder of BodyShop Marketing; and Maria Quintero of Body Builders Automotive. The SCRS IDEAS Collide Showcase takes place Wednesday, November 4, from 2:30 p.m. to 4:00 p.m. in S229.
The SCRS OEM Summit also returns with three separate sessions led by Lee White of the National Highway Traffic Safety Administration (NHTSA) and SCRS Executive Director Aaron Schulenburg on Thursday, November 5, beginning at 12:30 p.m. PST.
Registration for all SCRS sessions, including a "best value" full-series pass, is available when registering for the SEMA Show. Already registered for SEMA? Visit the Registration Resource Center and click "Add/View Education and Events."
The organization is also working with SEMA and I-CAR on an expanded SEMA ADAS Showcase, which will bring repair professionals closer to the vehicle technologies, engineering and repair considerations shaping the collision industry. Additional details on the SEMA ADAS Showcase will also be announced closer to the event.
View the SCRS booth #31147 on the SEMA Show floorplan.
TIA Returns with Global Tire Expo
The Global Tire Expo (GTE), powered by TIA, will return to the Lower South Hall, bringing together tire dealers, manufacturers, suppliers, retreaders, recyclers and service professionals. (Read "Tires and Wheels Accelerate Momentum for 2026 SEMA Show" for more information on the GTE).
In addition, TIA will present free educational sessions at this year's SEMA Show in Room S226, including:
- Tires at 10: Passenger and Light Truck Tire Conditions Analysis
- Tuesday, November 3, 10:00 a.m. to 11:00 a.m. PST
- Speakers: Kevin Rohlwing, Jose Moreno and Ryan Graves of TIA
- Location: S226
- Truck Tires TPMS at 10: TPMS in Commercial Truck Tires
- Tuesday, November 3, 10:00 a.m. to 11:00 a.m. PST
- Speaker: Shawn Pease of TIA
- Location: S227
- Tires at 2: ADAS and the Future of Custom Tire and Wheel Fitments
- Tuesday, November 3, 2:00 p.m. to 3:00 p.m. PST
- Speakers: Kevin Rohlwing and Roy Littlefield IV of TIA
- Location: S226
- TPMS at 10: Curing the TPMS Pain Points
- Wednesday, November 4, 10:00 a.m. to 11:00 a.m. PST
- Speaker: Shawn Pease of TIA
- Location: S226
- Truck Tires at 10: Emergency Road Service Safety
- Wednesday, November 4, 10:00 a.m. to 11:00 a.m. PST
- Speaker: Kevin Rohlwing of TIA
- Location: S227
- Management at 2: Making Customer Service Part of Your Brand
- Wednesday, November 4, 2:00 p.m. to 3:00 p.m. PST
- Speaker: Kevin Rohlwing of TIA
- Location: S226
Interested attendees are encouraged to add sessions to their badge when registering for the 2026 SEMA Show. Already registered? Visit the Registration Resource Center and click "Add/View Education and Events" and search through different education tracks, find free or paid options, and more.
TIA networking opportunities will also include:
- Tire Industry Networking Reception
- Monday, November 2, 6:00 p.m. to 8:00 p.m. PST
- Location: Planet Hollywood Resort & Casino
- TIA Booth Happy Hour
- Tuesday, November 3, 3:30 p.m. to 5:00 p.m. PST
- Location: TIA booth #41067
View the TIA booth #40067 and the TIA booth #41067 on the SEMA Show floorplan. For complete details on TIA's educational sessions, networking events, hotel accommodations and the latest GTE updates, visit tireindustry.org/events/gte-2026.
Explore the Expanded Collision and Tools Space at the SEMA Show
Business growth requires the right tools and the right training. SEMA Showgoers can explore the brand-new dedicated Collision and Tools section alongside the New Products Showcase and the TIA booths in South Hall Lower, then head upstairs to South Hall Upper to join I-CAR, SCRA and TIA for world-class technical education.
Get the Complete SEMA Show 2026 Preview in SEMA Magazine
The collision repair and tire education programming highlighted here is just a sneak peek. Read the complete details in The Show Guide issue of SEMA Magazine, going to print this November in time for the SEMA Show.
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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, visit the Registration Resource Center, or visit the 2026 SEMA Show floorplan.
SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.
