By SEMA News Editors
The 2026 SEMA Show, November 3-6, Las Vegas, is picking up speed, with strong exhibitor demand and continued growth across key categories, especially in tires, wheels and related service technologies. For professionals focused on this critical segment of the automotive aftermarket, this year's Show offers an expansive look at the latest innovations shaping performance, styling and shop operations.
The SEMA Show's dedicated Global Tires Expo and Wheels and Accessories sections, located in South Hall Lower of the Las Vegas Convention Center, will feature hundreds of exhibiting brands, making it a central hub for retailers, installers, distributors, and builders. Attendees will have access to a comprehensive range of products designed to meet the needs of today's evolving vehicles and consumers.
The strength of the category is reflected in findings from the annual SEMA Market Report, which shows that the United States wheels and tires aftermarket is a $6.8 billion market. The report also found that the broader wheels, tires, and suspension category totals $12.6 billion, making it one of the largest segments in the automotive specialty-equipment industry.
From high-performance tires and off-road applications to custom wheels, tire service equipment, balancing systems, alignment technologies, and shop management solutions, the Global Tires Expo and Wheels and Accessories sections will highlight innovations driving advancements across both product performance and operational efficiency. As vehicle platforms diversify and consumer expectations rise, the tire and wheel category continues to see rapid innovation.
The SEMA Market Report also underscores the importance of professional installers within the category. While consumers continue to personalize their vehicles, professional installation remains critical, particularly for off-road tires and wheels, where fitment, vehicle setup and performance requirements often require specialized expertise.
The Global Tires Expo and Wheels and Accessories sections are anchored by brands that have helped define the market and have been exhibiting at the SEMA Show for many years. This includes tire manufacturers such as Atturo, Kenda and Maxxis; iconic wheel brands like Cragar, Konig, MV Forged, Raceline, RTX Wheels and Vision Wheel; and key tire industry technology providers including Autel, Coats, Corghi USA, and Hunter Engineering. Their continued presence reinforces the Show's role as a long-standing gathering place for both heritage brands and emerging innovators.
"Tires and wheels are foundational to vehicle performance, safety, and customization, and they continue to evolve at a rapid pace," said SEMA Vice President of Events Tom Gattuso. "From advanced tire compounds and all-terrain designs to cutting-edge wheel styling and shop technologies, the tires and wheels sections showcase the full scope of innovation. The combination of legacy brands and forward-looking companies highlights the strength and future of this segment."
Overall, exhibitor commitments for the 2026 SEMA Show have already surpassed 1 million net sq. ft., with more than 2,000 brands preparing to connect with a global audience November 3-6 in Las Vegas. The event remains one of the largest and most influential trade shows in the United States, reflecting strong growth and investment across the automotive aftermarket.
The 2026 SEMA Show will also feature strong participation across performance, trucks, collision repair, mobile electronics, tools and emerging technologies. Major OEMs, including Toyota, Ford, Honda, Mitsubishi, Nissan and Stellantis, will also return, reinforcing the connection between factory engineering and aftermarket opportunity.
Attendees can also explore signature features such as the New Products Showcase, Battle of the Builders and FutureTech Studio, offering insight into the trends and technologies shaping the next generation of automotive performance and design.
The 2026 SEMA Show will take place November 3–6 in Las Vegas, as part of the broader "SEMA Week" experience, which includes public access on Friday and the high-energy SEMA Fest.
To learn more or to register, visit www.semashow.com.
