By SEMA News Editors
Your booth isn’t the only place your brand can make an impression at the 2026 SEMA Show, November 3-6, in Las Vegas.
There’s still time to put your build in the spotlight through the Feature Vehicle Display program, giving exhibitors a powerful opportunity to turn heads, attract attention and get their products noticed across the show floor. Featured vehicles can serve as rolling billboards for your brand, generating additional booth traffic, creating valuable face-to-face connections and showcasing your products in an eye-catching, real-world application.
Approved vehicles will also be promoted through the SEMA Show app with key details about the build, products, builder and sponsoring exhibitor, extending your reach to attendees beyond the display itself. Although the July 31 deadline has already passed, SEMA is still accepting applications. Any entries submitted will be reviewed at the end of September or as space allows, so there’s still an opportunity to put your brand––and your best build — in the spotlight.
Don’t miss the chance to take advantage of one of your biggest marketing tools at SEMA Show 2026.
Details on the program and how to apply can be found here or in the "Vehicle/Car Display Opportunities" section of semashow.com/esm.
Approved applicants who submitted on or before July 31 will receive an approval and confirmation email on August 28. Applications who submit after the July deadline are subject to approval at the end of September, or as space allows.
SEMA Show Deadlines List for Exhibitors
As automotive aftermarket professionals prepare to descend on Las Vegas for the 2026 SEMA Show, November 3-6, it's important for exhibitors to keep critical deadlines and checklists in mind.
To help your brand prepare to connect with dedicated buyers, influencers, dealers and automotive professionals, SEMA has compiled exhibitor resources to help you track upcoming deadlines and stay on budget.
This all-encompassing checklist provides a breakdown of deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and more key dates, some of which are also detailed in this article below.
View the SEMA Show deadlines checklist.
Upcoming Key Exhibitor Deadlines for the 2026 SEMA Show
Be sure to check out the complete list of deadlines for more dates and important deadlines critical for your success as a SEMA Show exhibitor.
- August 14: Press/Media Conference Application and SEMA Show Directory listing information due.
- August 21: SEMA Show Directory ad space reservations due (materials due August 27).
- August 28: Celebrity Appearance Notification due (to be included in printed materials).
SEMA Show Budget Checklist
This checklist allows exhibitors to keep track of all costs––like exhibit design, booth services, freight/material handling, labor and miscellaneous fees. Simply input the exhibiting company name for a personalized form.
View the SEMA Show budget checklist.
One of the best ways to save is to place orders with the Freeman event agency before the "advance rate" deadline on October 1.
Don't forget that the Exhibitor Services Manual is a one-stop shop for all things related to exhibiting at the SEMA Show. It contains everything companies need to know to exhibit like a pro, including the deadline and budget checklists.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.
SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.
